The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-Based Business

The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-Based Business
Average customer rating:

has the auther ever built a single e-commerce site?

high level design and management of a web business

THIS IS ABSOLUTELY THE COMPLATE E-COMMERCE BOOK

horrible book and title is very misleading

Disappointing

The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-Based Business
Janice Reynolds
Manufacturer: CMP Books
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
E-Commerce | Business & Culture | Computers & Internet | Subjects | Books
Internet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
General | Computers & Internet | Subjects | Books
Similar Items:

E-Commerce for Dummies

Start Your own E-Business (Start Your Own . . .)

Starting an Online Business For Dummies (For Dummies (Computer/Tech))

Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce

Unofficial Guide to Starting a Business Online (Unofficial Guides)

ASIN: 1578203120

Book Description

'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

Customer Reviews:

has the auther ever built a single e-commerce site?.......2006-04-29

After browsing thru all the chapters, i got the impression that the author is only buzzword-compliant and cannot go into any detail in any subject area. She must have read a lot on ecommerce, but i doubt she ever did any "real work" with ecommerce. The writing reads like it comes from a "good" student who diligently repeats all the words a professor said in a business classroom.

high level design and management of a web business.......2005-11-21

Reynolds talks about many aspects of running your own commercial website. She discusses what type of servers you might need and how to configure these using RAID to maximise uptime while preserving data against hardware failure. Also mentioned is what type of net connections might be suitable and affordable. Along with how to implement security against various types of fraud attempts.

For promoting your website, email newsletters are suggested as being very economical. Though beware of email ad campaigns that can get you labelled as a spammer. Search Engine Optimisation gets a good exposition as a cheap way to promote your site in an engine's rankings.

The "Complete" in the title is slightly misleading. The book does not get into the nitty gritty of technical details about making a database, for example. Or writing webpages. Rather, it's at a higher level of design and management of these issues.

THIS IS ABSOLUTELY THE COMPLATE E-COMMERCE BOOK.......2005-11-08

The dot-com bubble is about to burst again! But, that doesn't mean that e-commerce is dead--to the contrary. Author Janice Reynolds has done an outstanding job of writing the second edition of a book that provides select comparisons of various tools needed to construct, design, and run a successful e-commerce website.

Reynolds begins by examining the e-commerce phenomenon, and the challenges that it brings. Next, the author shows you how you can design a website that is brilliantly complex, employing all of the latest technology, or design a simple site without sacrificing attractiveness or efficiency. Then, she explains why the design and pre-build details are among the first steps you must take when extending an e-commerce site to the Web. The author continues by discussing that if you want to host your own servers, the best advice is to create a balanced plan with each segment working in partnership with each other. In addition, the author next discusses how power and data redundancy are a good start to ensure that your website is always available, but other types of redundancy also should be considered when building a website. She also deals with the bandwidth aspect of connectivity. Next, the author shows you how to institute an on-going program of security monitoring, maintenance, and to perform an annual security audit. Then, she shows you how to choose your basic website software: web server, log analysis, and database. The author continues by discussing specific e-commerce software. In addition, she discusses adjunct software. The author also covers how you can create a good QA plan to determine how and in what order each aspect of a website should be tested. Then, she discusses various software and online solutions to aid in your quest for the perfect, problem-free website. The author continues by examining consultant contracts, costs, types of consulting services available, when to outsource and when to do the work in-house. In addition, the author provides tips on how to choose a web-hosting service. She also examines three different methods that are used to search the Web. Next, the author offers some advice on getting the work started, developing targeted marketing strategies, monitoring the results, and continuously striving to improve your efforts. Then, she explains that in order to maintain a high level of customer satisfaction, the web-based business must realize that site experience is actually more important to an online customer than product experience, and build the website and service solutions around that fact. The author continues by discussing why order processing and fulfillment is a website's last form of customer contact. Finally, she shares some thoughts on the future of e-commerce.

The author has done an excellent job of writing a book with both the entrepreneur and the non-technology executive in mind. So, at the end of the day, this book will help you ask the right questions as you move to the Web.

horrible book and title is very misleading.......2005-02-01

If you are from planet Mars, you still wouldn't find this book useful. The dumbest person I know, knows more than is in this book. There is no code. It doesn't tell you exactly how to do anything. It just blah blah's on and on about useless info. Design, Build, and Maintain a website title? It doesn't cover any of the technical side of this like the title says. Save you money and pay someone to start your online business for you. It took a whole book to tell you this????? Save your money.

Disappointing.......2005-01-25

I was very disappointed with this book.

One thing that I hate about the book is that it has ads in the back. The ads are for seven other books. I expect to see ads in magazines, but when I pay for a book I don't want advertising.

More importantly, the writing is awkward and hard to understand. For example, here's how she describes relational databases:

"A relational database is a collection of 'data items' that are organized as a set of linked tables from which data can be accessed or reassembled in many different ways without need to reorganize the database tables (a table is referred to as a 'relation')."

Huh?! That description is confusing and much of it is wrong. How can data be "reassembled"? What does she mean by "without need to reorganize the database tables"? Database tables can have foreign keys or referential integrity, but they are not "linked". Each table is its own independent entity.

She continues, "The columns in all of the tables must depend upon a single key column with values that don't repeat." That's not true either. It's very common to have a table with multiple keys or no keys whatsoever.

The author explains that "SQL is a declarative language, which means that the user specifies what he or she wants and then the RDBMS query planner figures out how to get it." But that's not what "declarative language" means at all.

I tried to work my way through the poor writing and typos, but after a while I lost confidence that the information in the book was accurate and I put it down.

The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business

Average customer rating:

Simple and effective book about e-commerce
This book is a joke !
Still making money!
Best all-around guide for e-commerce
Out of Date, For Millionaires and Poorly Edited

The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business
Janice Reynolds , and Roya Mofazali
Manufacturer: CMP Books
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Marketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

E-Commerce | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

Internet & Networking | Hardware | Computers & Internet | Subjects | Books

Starting an Online Business For Dummies (For Dummies (Computer/Tech))
E-Commerce for Dummies
Start Your own E-Business (Start Your Own . . .)
Six-Week Start-Up: A Step-by-Step Program for Starting Your Business, Making Money, and Achieving Your Goals!
The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-Based Business

ASIN: 157820061X

Book Description

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders.

The expert author starts by helping you plan the customer experience and design an effective, easy access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you'll master site marketing, customer service, order processing, warehousing and shipping. Along the way are plenty of real-world examples of Web sites to explore so you can learn what to do - and what not to do. Using this book as a tutorial and a reference, you'll learn how to:

-Create a custom business model for success.
-Select the software, hardware and hosting service that will best meet your needs.
-Master outsourcing, building traffic, order processing and fulfillment.
-Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscriptions sites, cyber malls and more.
-Choose the right vendors and consultants to get the job done - and learn how to manage their work effectively.
-Build a web site that stands out form the rest.
-Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.

Business owners, Web entrepreneurs and everyone who's involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!

Customer Reviews:

Simple and effective book about e-commerce.......2004-01-05

This book includes valid examples on how to set-up and run an e-commerce business starting, obviously, with the idea that most of the readers are not e-commerce literate and by explaining some basic concepts that might be known to tech savy people.

In the overall this book is an excellent reference.

This book is a joke !.......2003-12-07

As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get a god practical understanding of the many issues related to e-commerce. I bought 3 books, and this one I threw away after wasting on it 2 hours, when I realized I still had not learned one single thing I already didn't know.
The author's hands-on understanding of the matter is clearly insignificant, and the writing style is that of a consultant: if you take away all the buzzwords and the over-used retorical phrases, hardly any content is left.
If you are looking for a PRACTICAL overall guide about e-commerce, buy "Selling Online" by Jim Carroll & Rick Broadhead.

Still making money!.......2003-02-22

Many people are still making money online using the techniques put forward in this book. This kind of comprehensive approach helped us to weather the dot.com crisis. I highly recommend this excellent guide to anyone who is interested in doing business on the web. A terrific reference and idea-generator!

Best all-around guide for e-commerce.......2002-03-02

This book is the best general, comprehensive guide to e-commerce (or "e-business" if you will) that I've yet run across. The author has gone through great pains to provide information useful to both "the little guy" and large companies interested in applying e-commerce techniques to their business models. She also has dug up an assortment of technologies and services from around the world (not just the U.S.), and its vaguely international flavor probably explains why this book is popular in places such as Egypt....

Out of Date, For Millionaires and Poorly Edited.......2002-02-18

This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here... makes one go hmmm...

First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over...

Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I'll have to write that book if no one else does.

Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor!

I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.

Book Description

The New Economy in Europe and the US poses many unexplored issues. The authors present innovative theoretical and empirical analysis on Internet dynamics, productivity growth and organizational changes in selected OECD countries. New empirical findings related to telecommunications, Internet and growth also are presented. Based on the theoretical and empirical analyses various policy options are developed. Policy measures, both at the regional and national levels, can stimulate structural change, knowledge diffusion and economic growth. Different governance strategies for the Internet and e-commerce are identified from a global perspective.

Agency for International Development and U.S. climate change policy: Hearing before the Subcommittee on International Economic Policy, Export and Trade ... first session, July 28, 1999 (S. hrg)
Average customer rating:
Agency for International Development and U.S. climate change policy: Hearing before the Subcommittee on International Economic Policy, Export and Trade ... first session, July 28, 1999 (S. hrg)
United States
Manufacturer: For sale by the U.S. G.P.O., Supt. of Docs., Congressional Sales Office
ProductGroup: Book
Binding: Unknown Binding

Natural Resources | Economics | Business & Investing | Subjects | Books
ASIN: 0160598958

Climate Change Policies and International Trade
Average customer rating:
Climate Change Policies and International Trade
Duncan Brack
Manufacturer: Royal Institute of International Affairs
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books
Relations | International | Politics | Nonfiction | Subjects | Books
General | Meteorology | Earth Sciences | Science | Subjects | Books
General | Climatology | Earth Sciences | Science | Subjects | Books
ASIN: 1862030529

Book Description

Brack examines the implications of climate change policy measures for international trade: energy efficiency standards for traded goods; carbon/energy taxes, including international taxation of bunker fuels; and the potential use of trade measures in the climate change protocol.

Climate Change Policy and Global Trade (ZEW Economic Studies)

Average customer rating:

Climate Change Policy and Global Trade (ZEW Economic Studies)

Manufacturer: Physica-Verlag Heidelberg
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

International | Economics | Business & Investing | Subjects | Books

Natural Resources | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Environmental Science | Earth Sciences | Science | Subjects | Books

General | Science | Subjects | Books

All German Books | German | Foreign Language Books | Specialty Stores | Books
ASIN: 3790801712

Book Description

This book synthesises several studies on the potential global impacts of two fundamental international policy initiatives: (i) multilateral agreements on climate protection strategies and (ii) trade agreements towards global trade liberalisation. Although these initiatives are not directly linked, they interrelate in subtle, yet important ways. Based on theoretical analyses and numerical simulations, the book provides guidelines on efficient strategies for climate change mitigation, implementing the framework of the Kyoto Protocol and the provided flexibility instruments, hereby accounting for interrelationships with existing and possible trade agreements on various levels. The analyses incorporate important real-world features, such as imperfect market structures, trade liberalisation settings, risk or transaction costs, that may substantially influence the magnitude and even the sign of policy impacts.

Inter-Linkages: The Kyoto Protocol and the International Trade and Investment Regimes (Unu Policy Perspectives, 5)

Average customer rating:

Inter-Linkages: The Kyoto Protocol and the International Trade and Investment Regimes (Unu Policy Perspectives, 5)

Manufacturer: United Nations University Press
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

Sustainable Development | Economics | Business & Investing | Subjects | Books

Natural Resources | Economics | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Conservation | Environment | Outdoors & Nature | Subjects | Books

Renewable Energy | Technology | Science | Subjects | Books

General | International Law | Law | Subjects | Books
ASIN: 9280810405

Book Description

In 1997 delegates to the third session of the Conference of the Parties to the UN Framework Convention on Climate Change (UNFCCC), agreed by consensus to adopt the Kyoto Protocol under which industrialized countries would reduce their combined greenhouse gas emissions by an average 5.2% from their 1992 levels. To have any hope of achieving these emission reductions and averting global climate catastrophe will require a fundamental shift in the way in which energy is produced and the way it is used.

Inter-linkages examines the Climate Change Convention in the context of potential synergies and conflicts that could arise between it and the World Trade Organization, international investment agreements and private and contractual trade law.

Climate coalitions and international trade: assessment of cooperation incentives by issue linkage [An article from: Energy Policy]
Average customer rating:
Climate coalitions and international trade: assessment of cooperation incentives by issue linkage [An article from: Energy Policy]
C. Kemfert
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital

Elsevier | By Publisher | e-Docs | Formats | Books
ASIN: B000RR0NPI

Book Description

This digital document is a journal article from Energy Policy, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper investigates climate control coalition games. It studies whether incentives exist for non-cooperating nations like the USA to join a coalition based upon issue linkage. Issue linkage is considered through increased R&D expenditures triggering improved technological innovations that advance energy efficiencies. Model calculations demonstrate that incentives exist for non-cooperating countries like the USA to join a climate control coalition if nations cooperate on technological innovations. Restrictions on trade such as sanction mechanisms against non-cooperating countries are not necessarily an incentive to join a coalition. Technological spillover effects lead to improved economic situations and increased energy efficiencies in non-cooperating countries.

International Trade and Climate Change Policies. (Books Reviewed).: An article from: American Journal of Agricultural Economics

Average customer rating:

International Trade and Climate Change Policies. (Books Reviewed).: An article from: American Journal of Agricultural Economics
Per Mickwitz
Manufacturer: American Agricultural Economics Association
ProductGroup: Book
Binding: Digital
ASIN: B0008EVURA
Release Date: 2005-07-29

Book Description

This digital document is an article from American Journal of Agricultural Economics, published by American Agricultural Economics Association on February 1, 2002. The length of the article is 1433 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: International Trade and Climate Change Policies. (Books Reviewed).
Author: Per Mickwitz
Publication: American Journal of Agricultural Economics (Refereed)
Date: February 1, 2002
Publisher: American Agricultural Economics Association
Volume: 84 Issue: 1 Page: 248(2)

Distributed by Thomson Gale

A new currency: climate change and carbon credits.(International Trade): An article from: Harvard International Review

Average customer rating:

A new currency: climate change and carbon credits.(International Trade): An article from: Harvard International Review
David F. Victor , and Joshua C. House
Manufacturer: Harvard International Relations Council, Inc.
ProductGroup: Book
Binding: Digital

Natural Resources | Economics | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Harvard International Review, published by Harvard International Relations Council, Inc. on June 22, 2004. The length of the article is 2649 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A new currency: climate change and carbon credits.(International Trade)
Author: David F. Victor
Publication: Harvard International Review (Refereed)
Date: June 22, 2004
Publisher: Harvard International Relations Council, Inc.
Volume: 26 Issue: 2 Page: 56(4)

Distributed by Thomson Gale

Trade: a look to the future; global warming may open up new trade routes in the arctic.: An article from: Alaska Business Monthly

Average customer rating:

Trade: a look to the future; global warming may open up new trade routes in the arctic.: An article from: Alaska Business Monthly
Richard F. Schmitz
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
ASIN: B0008DDTK2
Release Date: 2005-08-08

Book Description

This digital document is an article from Alaska Business Monthly, published by Thomson Gale on May 1, 2003. The length of the article is 1429 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Trade: a look to the future; global warming may open up new trade routes in the arctic.
Author: Richard F. Schmitz
Publication: Alaska Business Monthly (Magazine/Journal)
Date: May 1, 2003
Publisher: Thomson Gale
Volume: 19 Issue: 5 Page: 42(4)

Distributed by Thomson Gale

Books:

Books Index

Books Home

Recommended Books