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Killer Content: Strategies for Web Content and E-Commerce
Kai-Lan Tomsen Manufacturer: Addison-Wesley Professional ProductGroup: Book Binding: Paperback ASIN: B000K3VJKM |
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Killer Content: Strategies for Web Content and E-Commerce
Mai-lan Tomsen Manufacturer: Addison-Wesley Professional ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0201657864 |
Book Description
In just a few short years, the World Wide Web has turned traditional retail business models upside down. Killer Content describes how to adapt your business, application, and network topologies to meet the needs of the most important new breed of customer--the online consumer. A well-rounded guide for IT professionals and system architects, this book defines the changing models for Web-based commerce and shows you how to correlate the demands and rewards of digital commerce and adapt them to your own business environment. Killer Content explains this important value-add information for maintaining your content-driven business. In addition to learning about the emerging digital assets and consumer communities, the author examines a series of case studies from Internet groundbreakers such as Priceline.com, TheStreet.com, Salon, Yahoo!, and Amazon.com. The book explains how these innovative companies generated revenue by understanding the needs of Net users. Killer Content also examines the emerging services and issues around digital commerce, such as personalization, privacy, and payment. Other key topics include: The business models in digital commerce that generate real return-on-investment for content sites A profile of the business problems and personal goals that drive the online consumer's browsing and navigation patterns A synopsis of the different technologies available to implement and manage digital commerce An in-depth summary of the technical challenges of delivering products ordered over the InternetCustomer Reviews:
Killer Content still a killer resource .......2006-02-17
Solid introduction, but only an introduction.......2001-04-09
However, what the author does well is to draw together information about the different models of business-to-consumer value exchanges and present it in an easy-to-understand manner. It might well be something I would recommend to a client who was coming in fresh to the online environment. The examples are weakened, unfortunately, by the rather spectacular fall of some of the sites who were defined as doing it well-- but I think that's a problem many books pre-2001 are going to have.
The book is divided into sections on concepts and strategies and provides specific value exchange models for a number of well known content sites.
Absolutely Essential Content Information.......2001-03-03
I found it extremely difficult to put this book down. It is well written, interesting, and thought provoking. Mai-lan Tomsen is to be commended for producing such an excellent work!
Good introduction, but no clear decisive answer........2000-10-30
This is not meant to be a definitive answer book. The author does not claim to give you a step-by-step guide for you to follow in order to learn how to create "killer" sites. Rather, once you read his book you will understand your options as a web designer and be able to choose the best way to display a sites content given any circumstances. This book is designed for business to user content management, not B2B.
I have used this book in my classes when I lecture to my students regarding web design techniques. It is a good book for someone just looking into content management, and worth trying out.
Outstanding, especially in light of other ecommerce books.......2000-09-07
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Killer Content: Strategies for Web Content and E-Commerce (custom paperback edition)
Mai-lan TomsenMailan Tomsen Manufacturer: Addison-Wesley (C) ProductGroup: Book Binding: Paperback ASIN: B000OOPWE6 |
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Exchange Rate Policies in the Nordic Countries
Johnny Akerholm Manufacturer: Centre for Economic Policy Research ProductGroup: Book Binding: Paperback ASIN: 1898128111 |
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Colorado Investment and Business Guide (US Business and Investment Library)
Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Library Binding ASIN: 0739732080 |
Book Description
Ultimate investment and business guide for conducting business in the state. Business, investment and export-import opportunities. State economy, government structure, mineral resources, technology, government, political and business contacts and more...
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Doing Business with Russia: A Guide to Investment Opportunities & Business Practice (Global Market Briefings)
Manufacturer: GMB Publishing ProductGroup: Book Binding: Hardcover ASIN: 1905050011 |
Book Description
This fourth edition of Doing Business with Russia provides authoritative and comprehensive coverage of the climate for foreign investment, including the legal structure and corporate governance issues, an examination of banking, finance, accountancy and taxation issues, and profiles of key industry and business sectors. While some political analysts have been critical of President Putin since the 2004 election, economists and business people remain extremely optimistic. For the sixth successive year the Russian economy has enjoyed sustained economic growth.Download Description
This fourth edition of Doing Business with Russia provides authoritative and comprehensive coverage of the climate for foreign investment, including the legal structure and corporate governance issues, an examination of banking, finance, accountancy and taxation issues, and profiles of key industry and business sectors. While some political analysts have been critical of President Putin since the 2004 election, economists and business people remain extremely optimistic. For the sixth successive year the Russian economy has enjoyed sustained economic growth.CONTRIBUTORS INCLUDE: Allen & Overy, Antanta Capital Group, Baker & McKenzie, Branan, CMS Cameron McKenna, Deloitte & Touche, Goltsblat & Partners, Raiffeisen Bank, and Standard & Poor's
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Employment and Business Opportunities With International Law Firms and Consulting Companies Doing Business in Russia, Cis and Europe (World Investment and Business Guide Library)
Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 073979180X |
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How to Profit from the Coming Russian Boom: The Insider's Guide to Business Opportunities and Survival on the Frontiers of Capitalism
Richard Poe Manufacturer: Mcgraw-Hill ProductGroup: Book Binding: Hardcover ASIN: 0070504504 |
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Not worth the paper that its printed on........1997-08-25
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Investing in St. Petersburg: A Guide to Investment Opportunities and Business Practice (Global Market Briefings Series)
Manufacturer: GMB Publishing ProductGroup: Book Binding: Paperback ASIN: 190505016X |
Book Description
Investing in St Petersburg is the definitive guide to investment opportunities and business practice in Russia's original capital city. Published in association with the Government of St Petersburg, the guide provides an objective assessment of the economic and investment climate, information on market potential in key industry sectors; combined with uniquely authoritative and practical advice on the mechanics of investing and doing business in the city.
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Kaliningrad Oblast Regional Investment and Business Guide (World Country Study Guide Library)
Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739790714 |
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Kamchatka Oblast Regional Investment and Business Guide (World Spy Guide Library)
Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739790749 |
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Moscow Investmemt and Business Guide
Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739729969 |
Book Description
This investment and business guide contains basic information on economy, business & investment climate and opportunities in the region, as well as information on selected export-import, business and investment opportunities, including, export-import, industrial development, banking & finance, government and business contacts. The guide also provides listing and contact information for major industrial, trade, service and other companies in the region, as well as information on selected export-import, business and investment opportunities.
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Nevada Investment and Business Guide (US Business and Investment Library)
Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Library Binding ASIN: 0739732323 |
Book Description
Ultimate investment and business guide for conducting business in the state. Business, investment and export-import opportunities. State economy, government structure, mineral resources, technology, government, political and business contacts and more...
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Paraguay Foreign Policy and Government Guide (Russia Investment and Business Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739783580 |
Book Description
Basic information on foreign and domestic policy, political system, parties and elections, government and administrative structure. International and foreign policy and more.Bibliographic information
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Uganda Business and Investment Opportunities Yearbook (World Country Study Guide Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739777602 |
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Uganda Country Study Guide (World Investment and Business Guide Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739780026 |
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Uganda Foreign Policy and Government Guide
Global Investment & Business Inc , and USA International Business Publications Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739738755 |
Book Description
Basic information on foreign and domestic policy, national security, political system, parties and elections, government and administrative structure. Participation in international organizations, treaties and regional unions. International and foreign policy and more.
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Uganda Investment & Business Guide (World Investment and Business Library)
International Business Publications USA Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739772678 |
Book Description
This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
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Uganda Investment and Business Guide
USA International Business Publications Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Hardcover ASIN: 0739741934 |
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Uganda Tax Guide (World Business, Investment and Government Library)
USA IBP Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 0739709119 |
Book Description
Detailed info on corporate and personal taxation system and regulations
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Uganda Investment and Business Guide (World Investment and Business Guide Library)
Igor Oleynik Manufacturer: International Business Publications USA ProductGroup: Book Binding: Digital ASIN: B00005R4TU Release Date: 2006-01-01 |
Book Description
Ultimate guide for conducting investment, export-import activity in the country. Strategic and business info, contacts, regulations and more. Updated annuallyDownload Description
BUS026000
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Uganda Internet And E-commerce Industry Investment And Business Guide (World Business, Investment and Government Library)
USA International Business Publications Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739799355 |
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Uganda Investment & Business Guide
Emerging Markets Investment Center Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Library Binding ASIN: 0739703722 |
Book Description
This investment guide contains basic information on economy, business, export-import and investment climate, opportunities, regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
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Uganda Mineral & Mining Sector Investment And Business Guide (World Business, Investment and Government Library)
USA International Business Publications Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739789481 |
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