Book Description
Intelligent Selling: The Art & Science of Selling Online is your resource for proven e-commerce strategies and techniques that improve the customer relationship and build sales. Anyone involved with selling online -- whatever the product or service -- will benefit from this insider's view of selling online.
This book is for any manager or executive looking for the right way to sell to customers online. Author Ken Burke -- Founder, President, and CEO of leading e-commerce developer Multimedia Live -- presents the Intelligent Selling(tm) strategies and techniques his company uses to help catalogers, retailers, direct marketers, and manufacturers improve customer relations and increase sales by:
* Increasing conversion rates
* Increasing average order size and frequency of purchase
* Improving customer loyalty and retention
* Reducing abandoned cart rates
* Decreasing customer service costs
* And improving the overall customer experience.
Burke provides innumerable hints and tips based on lessons he and his company learned in the real world of online marketing. He covers everything from effective merchandising, to improving the way your customers respond to you, to refining the way your website interacts with your other business channels. This is not just theory; what you read here has been proven to work on hundreds of successful e-commerce websites.
Intelligent Selling: The Art & Science of Selling Online describes the philosophical foundations of Multimedia Live's Web development techniques and strategies. Intelligent Selling does not require a specific technology, consultant, or Web developer. Rather, it is a way of looking at the entire Web presence, learning how to embrace your customer's interests and needs, and choosing the techniques that will allow you to reach out to them most effectively. Thus, this book is an exposition of the thought processes that guide Multimedia Live as it creates a client's Web presence and ties it in with their overall business goals. The philosophy of Intelligent Selling has driven everything Multimedia Live has done over the last several years, and has brought great success to its clients.
Because every website will undergo constant evolution, this book was conscientiously created as a resource full of hints and tips that you can use to build upon, improve, and expand your Web presence once it has launched. If you are just starting your first e-commerce endeavor, it lays the groundwork for getting it right the first time through tried-and-true methodologies worked out by one of the most effective e-commerce developers to be found.
Ken starts the book with the core premise of Intelligent Selling: that the purpose of your e-commerce website should be to build a good relationship with your customers so they choose to buy from you. The development of the all-important customer relationship is emphasized throughout. It is the driving force behind your personalization efforts, your merchandising strategies, the way your website interacts with your other business channels, and the way you execute your e-mail initiatives. Every chapter methodically illustrates how these and other vital aspects of Intelligent Selling can be implemented.
Everybody wins when e-commerce works like it should; the customer's needs are fulfilled, they have a good shopping experience, and you make more sales. The ideas you will find here will help you optimize all selling opportunities, create a stellar customer experience, and rapidly analyze and deploy change in a constant cycle of customer attraction, conversion, and retention. Intelligent Selling: The Art & Science of Selling Online is your guidebook to building a good relationship with your customers so they choose to buy from you in an environment where the competition is only a click away.
Customer Reviews:
Outstanding!!.......2005-03-05
Ken Burke is a genius!! His Intelligent system is an icon in e-commerce today. The book focuses around a system Ken developed into an empire that became what we know as MarketLive. Read the book and you'll know the system. This book is a staple in the world of e-commerce. Read it!
Finally, the definitive book about online selling!.......2002-10-09
Ken Burke's book shows that he really "gets it", which is clearly why his company has built a growing stable of recognizable, national clients who will attest to the success of his Company's MarketLive application, which is driven by the methodologies spelled out in this book. Ken is obviously a dynamic entrepreneur who is sharply focused on providing an e-commerce selling platform that will drive sales results - in the real world, not in theory. A great tool for any firm considering how to increase their online sales.
WOW! A Must Read for E-Commerce Professionals!!.......2002-09-21
This book is an outstanding, comprehensive guide to online sales strategies. It is full of very practical, real-world strategies to increase conversion rates and average order size while reducing cart abandonment and customer service costs. There are lots of great examples about what works and what doesn't, and useful advice on how to keep your online customers happy and returning for more. Highly recommended!
Book Description
Most organizations spend less than 1% of their training budgets on measurement and evaluation, and this figure only covers post-program analysis. Yet to truly maximize the benefits of ROI, training and performance improvement programs should be measured throughout the planning and development process.
But before jumping on the ROI "bandwagon," you should first determine whether your organization is a candidate for ROI and also how to overcome the various barriers to ROI implementation. In The Bottomline on ROI, Patricia Phillips addresses these critical issues and more.
Customer Reviews:
An Excellent Primer on ROI.......2002-12-19
"The Bottomline on ROI" written by Patricia Phillips explains the principles of the Return on Investment (ROI) process clearly and succinctly and points out the most imporant aspects of implementing the process in order that it be successful. It is an important addition to the field of measurement and evaluation because it provides the benefit of Phillips's extensive experience in the field of measuring training and performance improvement but at the same time does not intimidate the new practitioner. Although my library is filled with books on evaluation, I keep this one in my hip pocket.
Average customer rating:
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Barriers or Benefits?: Regulation in Transatlantic Trade
David Vogel
Manufacturer: Brookings Institution Press
ProductGroup: Book
Binding: Paperback
 Exports & Imports
| Economics
| Business & Investing
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International
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Natural Resources
| Economics
| Business & Investing
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General
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General
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Environmental & Natural Resources Law
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Relations
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ASIN: 0815790759 |
Book Description
Government health, safety, and environmental standards have, in the past two decades, often created barriers to international trade. These nontariff barriers have become the focus of trade disputes, negotiations, and agreements. This book explains the dynamics of conflict and cooperation over consumer and environmental regulation between the European Union and the United States. It explores the most celebrated cases of transatlantic conflicts over regulatory standards--the EU's beef hormone and leg-trap bans, and America's fuel economy regulations--as well as the successes of the two partners in coordinating rules for chemical and drug testing, animal inspection, and the reduction of ozone-depleting chemicals.
David Vogel argues that transatlantic regulatory conflict has less to do with protectionism and more to do with deeply rooted differences in cultural values and political priorities in Europe and the United States. These differences, he explains, constitute a fundamental and ongoing source of trade conflict between the EU and the U.S. The pattern of EU-U.S. regulatory relations has important implications, not only for the United States and Western Europe, but for the entire global economy. Whatever regulatory standards both adopt become de facto global standards. According to Vogel, the most important challenge for the U.S. and the EU is to promote and strengthen international regulatory cooperation. Each needs to pay more attention to their common interests in promoting international trade and improving global standards than to their often heated differences over particular consumer and environmental policies.
Customer Reviews:
It's an original inform of the integration of transport.......1998-10-24
My review it was great because i could leraned more abot how it will be the future orientation of trnsport, and the new oportunities in this bussines.
Book Description
This report assesses the effect of sharing installations and environment geospatial data assets across the Department of Defense Global Information Grid. The authors found that the assets support a wide range of missions from installation management to warfighting support. The authors also identified barriers to sharing, recommended ways to maximize the sharing benefits, and developed a methodology for assessing the effects of sharing.
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Next Generation Enviromental Technologies: Benefits and Barriers
Robert J. Lempert
Manufacturer: RAND Corporation
ProductGroup: Book
Binding: Paperback
Operations Research
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Industrial & Technical
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Conservation
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ASIN: 0833034170 |
Book Description
Examines the potential of Next Generation Environmental Technologies, which reduce or eliminate use of hazardous materials in manufacturing processes and products.
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Women's Education in Developing Countries: Barriers, Benefits, and Policies (World Bank)
Manufacturer: The Johns Hopkins University Press
ProductGroup: Book
Binding: Hardcover
Policy & Current Events
| Popular Economics
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Development & Growth
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Economic Policy & Development
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General
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ASIN: 0801845343 |
Book Description
Despite the great expansion of educational opportunities worldwide during the past thirty years, women in most developing countries still receive less schooling than men. Yet there is compelling evidence that the education of girls and women promotes both individual and national well-being. An example is the strong link between a woman's education and her employment and income. Another is that better-educated women bear fewer children, who have better chances of surviving infancy, of being healthy, and of attending school. When women are deprived of an education, individuals, families, and children, as well as the societies in which they live, suffer. When women are adequately educated everyone benefits.
Why, then, do women in much of the developing world continue to lag behind men in measures of educational attainment, including literacy, length of schooling, and educational achievement? This volume begins to address this puzzle by examining how educational decisions are made. This is done by exploring the costs and benefits, both public and private, that determine how much families invest in educating their daughters and their sons. The volume illustrates the importance of economic and cultural differences among developing countries in explaining variations in the manner in which these costs and benefits influence schooling choices.
The book brings together information on women's education and development, reviews research results for each developing region, identifies gaps in current knowledge, and discusses problems of methodology. The contributors assess the strategies that have been used to improve schooling for girls and women and point the way to an agenda for research, policy, and programs. The study concludes with a challenge to researchers, policymakers, and development specialists to ensure that during the next century women in the developing world do not remain educationally disadvantaged..
Average customer rating:
- Brings the Japan Fair Trade Commission to life!!!!!!!
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Public Policy and Economic Competition: Change and Continuity in Antimonopoly Policy, 1973-1995 (Nissan Institute Routledge Japanese Studies Series)
Michael Beeman
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover
Policy & Current Events
| Popular Economics
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General
| Popular Economics
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Japan
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Antitrust
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
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Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
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Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0415249694 |
Book Description
Viewed historically as the lapdog of business, bureaucratic and political interests, Japan's Fair Trade Commission has had mixed success in promoting its agenda for stronger antimonopoly policy since the early 1970s. Dr Beeman unravels antimonopoly politics in Japan through an analysis of the diverse interests of industry, government, and other parties to reveal how and why antimonopoly policy has made important inroads yet ultimately failed to gain deep acceptance in Japan.
Employing extensive use of primary research materials and numerous interviews of key participants from government and industry, Dr Beeman finds predictable patterns of change and continuity in antimonopoly policy from the perspective of legal scholars or from the narrow context of Japan's key industrial sectors. The book provides a unique insight into an agency and a policy that has often been criticized within Japan as too stringent and from outside Japan as too lax.
Customer Reviews:
Brings the Japan Fair Trade Commission to life!!!!!!!.......2002-12-26
This is not just an exploration of Japan's antimonopoly policy, it is an exploration of life. We are exposed to a society's search for it's own conscience. Dr Beeman presents the Fair Trade Commission as a fully developed character who's trial and tribulations truley engross the reader. I was left with not just a greater knowledge of antimonopoly policy in Japan, but with a renewed zest for life. The world is a better place with this publication of Dr. Beeman's life work - we can only hope that more people will adhere to the principles presented here.
Average customer rating:
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Business Guide to Malaysia (Business Guide to Asia)
Loh Cheang
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
Economics
| Business & Investing
| Subjects
| Books
| Agricultural
| Commercial Policy
| Comparative
| Consolidation & Merger
| Cooperatives
| Debt & Deficits
| Development & Growth
| Econometrics
| Economic Conditions
| Economic History
| Economic Policy & Development
| Exports & Imports
| Free Enterprise
| Inflation
| International
| Labor & Industrial Relations
| Macroeconomics
| Microeconomics
| Money & Monetary Policy
| Natural Resources
| Privatization
| Public Finance
| Statistics
| Sustainable Development
| Theory
| Unemployment
| Urban & Regional
General
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General
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General
| International
| Business & Investing
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General
| Small Business & Entrepreneurship
| Business & Investing
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New Business Enterprises
| Small Business & Entrepreneurship
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General
| Intellectual Property
| Law
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Finance & Investing
| Finance
| International
| Accounting & Finance
| Professional & Technical
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Southeast
| Asia
| Travel
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All Amazon Upgrade
| Amazon Upgrade
| Stores
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Business & Investing
| Amazon Upgrade
| Stores
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Law
| Amazon Upgrade
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| Amazon Upgrade
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| Amazon Upgrade
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
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ASIN: 9810067941 |
Book Description
'The Business Guide to Malaysia', part of the Business Guide to Asia' series, will provide detailed information on setting up and running business ventures in Asia.
The past seven years has been a period of very rapid economic growth for Malaysia greatly aided by a large inflow of direct foreign investments. It is the aim of the country to achieve a developed contrystatus by the year 2020. The Business Guide to Malaysia addresses all important economic issues ands also gives a legal frame work in order to stimulate foreign investment.
The book is wirtten by a panel of experts and provides legal, financial, marketing and other business infomration normally only available for top consultants. An invaluable guide to any company planning to enetr the Malaysian market.
practical business advice from leading experts
essential guide to avoid costly mistakes
Book Description
This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
Average customer rating:
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Sales and Distribution Guide to Malaysia (South East Asian Business Guides)
Manufacturer: Pergamon
ProductGroup: Book
Binding: Paperback
Exports & Imports
| Economics
| Business & Investing
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General
| Business & Investing
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General
| International
| Business & Investing
| Subjects
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Finance & Investing
| Finance
| International
| Accounting & Finance
| Professional & Technical
| Subjects
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ASIN: 0080349862 |
Average customer rating:
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Malaysia Investment and Business Guide (World Investment and Business Guide Library)
Igor Oleynik
Manufacturer: International Business Publications USA
ProductGroup: Book
Binding: Digital
General
| Business & Investing
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Online Books
| Books & Reading
| Literature & Fiction
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General
| Business
| PDF (printable)
| Formats
| e-Docs
| Formats
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International Business Publications
| By Publisher
| e-Docs
| Formats
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ASIN: B00005R4RM
Release Date: 2006-01-01 |
Book Description
Ultimate guide for conducting investment, export-import activity in the country. Strategic and business info, contacts, regulations and more. Updated annually
Download Description
BUS026000
Book Description
This study guide contains basic information on economy, government, business, history and geography, climate, traditions, people, places to visit. Provides information on government, political organizations, and more... Includes basic statistics, information on the most important business contacts and business travel. Updated annually.
Book Description
Basic information on foreign and domestic policy, national security, political system, parties and elections, government and administrative structure. Participation in international organizations, treaties and regional unions. International and foreign policy and more.
Book Description
This investment guide contains basic information on economy, business, export-import and investment climate, opportunities, regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
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- Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
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- Killer Content: Strategies for Web Content and E-Commerce
- Legislation On Water Users Organization (Legislative Study)
- Major Companies of Africa South of the Sahara 1998 (Major Companies of Africa South of the Sahara)
- Major Companies of the Far East and Australasia 2001: East Asia (Major Companies of the Far East and Australasia)
- Mastering the Marketplace: Taking Your Practice to the Top
- Measuring And Assessing Capacity In Fisheries. 1 Basic Concepts And Management Options (Fao Fisheries Technical Paper)
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Books Index
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