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Essential Business Tactics for the Net, 2nd Edition
Larry Chase , and Eileen Shulock Manufacturer: John Wiley & Sons ProductGroup: Book Binding: Paperback ASIN: 0471403970 |
Amazon.com
This book gives businesspeople the know-how they need to do business on the Net. Author Larry Chase divides the book into two parts: one for using the Net within your business and the other for marketing it on the Net. Chase shares his extensive experience, offering solid advice to help even a novice approach the Net with savvy.In short order, Chase shows you how to integrate the Net into your business, using Net services to cut costs and get information fast. He displays dozens of ways to reduce overhead, from sending faxes over the Net to distributing documents by e-mail instead of print. An excellent chapter lists the finer points of using the Net to locate and recruit employees. The book also features the best ways to make use of the Net's information gold mine, including how to gather corporate intelligence on your competitors. The author thoughtfully presents ways to keep yourself anonymous while looking at the competition.
It becomes clear that the author is a seasoned professional when he describes how to bring your business to the Web and how to market it. He advises you to avoid the temptation of spam and to keep the splashy graphics on your Web pages to a minimum. He also addresses sales support, public relations, selling retail, promotions, and more. The book ends with a dozen useful closing tips. --Elizabeth Lewis
Book Description
How to exploit the Web's full potential for cutting costs and increasing profits in large and small businessesCustomer Reviews:
Don't expect too much.......2001-07-01
This guy knows his stuff! And he can tell it!.......2000-06-12
Implements strong marketing principles relevant to the net!.......1999-10-28
Very good, especially for business folks new to the net!.......1999-10-25
Chase Packs Net Mktg Expertise in New Book.......1999-08-09
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Globalization, Governance and Identity: The Emergence of New Partnerships (Les Presses De L'universite De Montreal)
Manufacturer: Les Presses de L'Universite de Montreal ProductGroup: Book Binding: Paperback ASIN: 2760617823 |
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Multinational Management: A Strategic Approach
John B. Cullen , and K. Praveen Parboteeah Manufacturer: South-Western College Pub ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0324259905 |
Book Description
Master management strategies with MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH! With coverage of the global economy and the impact of managerial decisions, this management text shows you how to assess the strengths and weaknesses of competitors and how to adapt organizational practices. Features such as Case in Point and Management Challenge give you a realistic look into decision making and allow you to follow real discussions as managers make difficult decisions. Develop and perfect your management skills with the Multinational Management Skills Builder found at the end of each chapter.
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Strategic Sports Event Management: An international approach (Hospitality, Leisure and Tourism)
Guy Masterman Manufacturer: Butterworth-Heinemann ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0750659831 |
Book Description
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.
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Strategic Alliances: An Entrepreneurial Approach to Globalization
Michael Y. Yoshino , and U. Srinivasa Rangan Manufacturer: Harvard Business School Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0875845843 |
Book Description
In the highly competitive global arena, companies that do not forge strategic international partnerships will be left behind. Today, the old joint venture has given way to a new, more entrepreneurial globalization process. Drawing from the examples of successful alliances like Ford/Mazda, Toshiba/Motorola, and Whirlpool/Philips, the authors offer a road map for managing these entrepreneurial relationships and argue that the greatest challenge for top executives lies not in initiating such partnerships, but in continuously developing organizational process innovations to manage a global network of dynamic alliances.Customer Reviews:
Great insigh! The role of executives in alliance management.......2000-12-14
Please read this book if you're serious about joint ventures.......1998-04-23
If anyone knows of anyother books or articles that these authors have written on this subject can you please let me know via email?
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International Management: A Cultural Approach
Carl Rodrigues Manufacturer: Thomson Learning ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0314067418 |
Book Description
This comprehensive new text approaches international management with a cultural emphasis and a functional organization. Approximately three cases appear at the end of each chapter. End-of-chapter assignments get students involved in the material.
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Inter-Firm Collaboration, Learning and Networks: An Integrated Approach
Bart Nooteboom Manufacturer: Routledge ProductGroup: Book Binding: Paperback ASIN: 041532954X |
Book Description
Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaborations surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how.
Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject.
Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types.
Coherent and wide-reaching, Inter-firm Collaborations provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.
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International Business: A Strategic Management Approach (2nd Edition)
Alan M. Rugman , and Richard M. Hodgetts Manufacturer: Pearson Education ProductGroup: Book Binding: Paperback ASIN: 0273638971 |
Customer Reviews:
International Business Rugman & Hodgetts.......2000-04-16
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Co-Operative Structures in Global Business: A New Approach to Networks, Technology Transfer Agreements, Strategic Alliances and Agency Relationships (Routledge ... International Studies in Business History)
Gordon Boyce Manufacturer: Routledge ProductGroup: Book Binding: Library Binding ASIN: 0415216443 |
Book Description
This volume explores how firms operating in industries as diverse as filmmaking, shipping, engineering, mining, bottling, and advertising have collaborated to develop innovative services, technologies, and products to reach new markets.
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Global Business Strategy: A Systems Approach (GC-Principles of Management)
Asterios G. Kefalas Manufacturer: South-Western Pub ProductGroup: Book Binding: Hardcover Similar Items: ASIN: 0538072326 |
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Global IT Management: A Practical Approach
Robert Barton Manufacturer: Wiley ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0470854332 |
Book Description
Global IT Management presents a practical approach for initiating and reinforcing global IT, focusing on the mechanisms that need to be put in place to effectively manage IT architecture, strategy, standards, and control across sites in a multinational firm. Key considerations are explained for each domain together with concrete recommendations for core organisation, processes and deliverables. The approach fits cleanly into established best practices for IT such as the CobiT® framework for IT management.This book:
· Integrates all major elements of global IT management in one book
· Covers key issues and presents straightforward guidelines for implementation
· Provides context throughout by using examples from leading firms including Philips, Nestlé, Novartis, Toyota and UBS
Global IT Management will be vital reading for CIOs and IT Heads in multinational or global firms, their planning departments, and companies providing consultancy services to them. It will also be a valuable resource for students studying IT management on MBA and Executive MBA courses.
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Innovation Strategies: Theoretical Approaches-Experiences-Improvements : Proceedings of the Seventh International Conference on Innovation Managemen
Horst Geschka Manufacturer: Elsevier Science Ltd ProductGroup: Book Binding: Hardcover ASIN: 0444894543 |
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Commonwealth of Independent States (CIS) Investment and Business Guide (World Economic and Trade Unions Business Labrary)
Igor Oleynik Manufacturer: International Business Publications USA ProductGroup: Book Binding: Digital ASIN: B00005R4W2 Release Date: 2006-01-01 |
Book Description
Basic economic, investment and business info and contacts for conducting successful business in the countries - members of the corresponding trade and economic unions. Updated annually
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Commonwealth of Independent States Business Law Handbook (World Investment and Business Guide Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739775472 |
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Commonwealth of Independent States Investment and Business Guide (World Business Law Handbook Library)
Manufacturer: Intl Business Pubns USA ProductGroup: Book Binding: Paperback ASIN: 0739775111 |
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