Essential Business Tactics for the Net, 2nd Edition

Amazon.com

This book gives businesspeople the know-how they need to do business on the Net. Author Larry Chase divides the book into two parts: one for using the Net within your business and the other for marketing it on the Net. Chase shares his extensive experience, offering solid advice to help even a novice approach the Net with savvy.

In short order, Chase shows you how to integrate the Net into your business, using Net services to cut costs and get information fast. He displays dozens of ways to reduce overhead, from sending faxes over the Net to distributing documents by e-mail instead of print. An excellent chapter lists the finer points of using the Net to locate and recruit employees. The book also features the best ways to make use of the Net's information gold mine, including how to gather corporate intelligence on your competitors. The author thoughtfully presents ways to keep yourself anonymous while looking at the competition.

It becomes clear that the author is a seasoned professional when he describes how to bring your business to the Web and how to market it. He advises you to avoid the temptation of spam and to keep the splashy graphics on your Web pages to a minimum. He also addresses sales support, public relations, selling retail, promotions, and more. The book ends with a dozen useful closing tips. --Elizabeth Lewis

Book Description

How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses
This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes on how to use the Internet to slash operating costs and increase revenue. Readers learn how to save on everything from printing and shipping to travel and employee recruitment. They get useful tips on how to use the Web to test new products, services, and concepts while increasing customer loyalty, along with cutting-edge techniques for mining valuable information about competitors, current customers, and future prospects. Readers will also learn up-to-the-minute Web strategies for building brand identity, zeroing in on target audiences, B2B strategies, and devising and implementing direct marketing and sales support services.

Customer Reviews:

Don't expect too much.......2001-07-01

The book is useful, but very basic. If you are a true web nerd ;-), you probably already know most of the stuff in this book. It's still worth reading it, but don't expect too much.

This guy knows his stuff! And he can tell it!.......2000-06-12

What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!

Implements strong marketing principles relevant to the net!.......1999-10-28

No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.

Very good, especially for business folks new to the net!.......1999-10-25

Chase is obviously savvy and yet writes in a style easily assimilated by the novice. Perhaps his use of novice Nancy Hangar aided him in his "beginner-friendly" approach.

Chase Packs Net Mktg Expertise in New Book.......1999-08-09

Larry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.

Book Description

Master management strategies with MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH! With coverage of the global economy and the impact of managerial decisions, this management text shows you how to assess the strengths and weaknesses of competitors and how to adapt organizational practices. Features such as Case in Point and Management Challenge give you a realistic look into decision making and allow you to follow real discussions as managers make difficult decisions. Develop and perfect your management skills with the Multinational Management Skills Builder found at the end of each chapter.

Strategic Sports Event Management: An international approach (Hospitality, Leisure and Tourism)

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Strategic Sports Event Management: An international approach (Hospitality, Leisure and Tourism)
Guy Masterman
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

Reference | Miscellaneous | Sports | Subjects | Books

Sports Events | Miscellaneous | Sports | Subjects | Books

General | Sports | Subjects | Books

Look Inside Sports Books | Trip | Specialty Stores | Books

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Similar Items:

The Sports Event Playbook: Managing and Marketing Winning Events
Sport Business in the Global Marketplace (Finance and Capital Markets)
Economics of Sports, The (3rd Edition) (The Addison-Wesley Series in Economics)
Sport Tourism Development (Aspects of Tourism, 13)
Sports Marketing: A Strategic Perspective (3rd Edition)

ASIN: 0750659831

Book Description

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.

Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.

Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at:

* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.

* The importance of long-term as well as short term strategic plans and the impact of hosting sports events.
* Builds a conceptual framework for the planning, organising, managing and evaluating of sports events.
* International cases and examples, of both large and small sports events, from first-hand experience and research.

Strategic Alliances: An Entrepreneurial Approach to Globalization

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Great insigh! The role of executives in alliance management
Please read this book if you're serious about joint ventures

Strategic Alliances: An Entrepreneurial Approach to Globalization
Michael Y. Yoshino , and U. Srinivasa Rangan
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Consolidation & Merger | Management & Leadership | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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Entry Strategies for International Markets
Borderless Business: Managing the Far-Flung Enterprise
Alliance Advantage
Riding The Waves of Culture: Understanding Diversity in Global Business
Harvard Business Review on Strategic Alliances

ASIN: 0875845843

Book Description

In the highly competitive global arena, companies that do not forge strategic international partnerships will be left behind. Today, the old joint venture has given way to a new, more entrepreneurial globalization process. Drawing from the examples of successful alliances like Ford/Mazda, Toshiba/Motorola, and Whirlpool/Philips, the authors offer a road map for managing these entrepreneurial relationships and argue that the greatest challenge for top executives lies not in initiating such partnerships, but in continuously developing organizational process innovations to manage a global network of dynamic alliances.

Customer Reviews:

Great insigh! The role of executives in alliance management.......2000-12-14

There are so many literatures about strategic alliance for practitioner and academics. But few book are really useful for us. My message is just BUY IT. This is nothing but Great! You know what? This research was completed in 1995 and 5year has passed ...then still shining and definitely the mile stone of strategic alliance and cooperative strategy field, I believe. They begin with defining the notion of new types of alliances form 90s and make it clear how drastically the competitive situation changed and what the source of competitive advantage is. That's the entrepreneurial role of top managemant and alliance manager. Competitive advantage of alliancing corporation doesn't come from poor analysis of resources, invisible assets or core competence. The point is relationship between partners. And the greatest point of this book is not only pointing out the importance of "relationship management" of alliance but also ...wow that's enough.. Just BUY IT!

Please read this book if you're serious about joint ventures.......1998-04-23

This is the best book I know of for understanding how to create and manage a successful strategic alliance.
There is so much redundant business literature out there on this subject that it is such a relief to finally have one good source.
The great thing about this book was that it forced me to think about how competitive strategy and analysis should be the driver of any well conceived strategic alliance.
I cannot think of another book that has so skillfully integrated these two highly related disciplines in such a practical way.

Book Description

This comprehensive new text approaches international management with a cultural emphasis and a functional organization. Approximately three cases appear at the end of each chapter. End-of-chapter assignments get students involved in the material.

Inter-Firm Collaboration, Learning and Networks: An Integrated Approach

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Inter-Firm Collaboration, Learning and Networks: An Integrated Approach
Bart Nooteboom
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback

General | Organizational Behavior | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

MIS | Industries & Professions | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books

General | Social Sciences | Nonfiction | Subjects | Books

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ASIN: 041532954X

Book Description

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaborations surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how.

Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject.

Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types.

Coherent and wide-reaching, Inter-firm Collaborations provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.

International Business: A Strategic Management Approach (2nd Edition)

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International Business Rugman & Hodgetts

International Business: A Strategic Management Approach (2nd Edition)
Alan M. Rugman , and Richard M. Hodgetts
Manufacturer: Pearson Education
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0273638971

Customer Reviews:

International Business Rugman & Hodgetts.......2000-04-16

An excellent book filled with useful statistics for case studies and assignments. My students found it very useful.

Co-Operative Structures in Global Business: A New Approach to Networks, Technology Transfer Agreements, Strategic Alliances and Agency Relationships (Routledge ... International Studies in Business History)

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Co-Operative Structures in Global Business: A New Approach to Networks, Technology Transfer Agreements, Strategic Alliances and Agency Relationships (Routledge ... International Studies in Business History)
Gordon Boyce
Manufacturer: Routledge
ProductGroup: Book
Binding: Library Binding

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

General | Organizational Behavior | Business & Investing | Subjects | Books

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

Organizational Behavior | Business Management | Professional & Technical | Subjects | Books
ASIN: 0415216443

Book Description

This volume explores how firms operating in industries as diverse as filmmaking, shipping, engineering, mining, bottling, and advertising have collaborated to develop innovative services, technologies, and products to reach new markets.

Global Business Strategy: A Systems Approach (GC-Principles of Management)

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Global Business Strategy: A Systems Approach (GC-Principles of Management)
Asterios G. Kefalas
Manufacturer: South-Western Pub
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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International Business

ASIN: 0538072326

Global IT Management: A Practical Approach

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Global IT Management: A Practical Approach
Robert Barton
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

Statistics | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books

Manager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

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ASIN: 0470854332

Book Description

Global IT Management presents a practical approach for initiating and reinforcing global IT, focusing on the mechanisms that need to be put in place to effectively manage IT architecture, strategy, standards, and control across sites in a multinational firm. Key considerations are explained for each domain together with concrete recommendations for core organisation, processes and deliverables. The approach fits cleanly into established best practices for IT such as the CobiT® framework for IT management.

This book:

· Integrates all major elements of global IT management in one book

· Covers key issues and presents straightforward guidelines for implementation

· Provides context throughout by using examples from leading firms including Philips, Nestlé, Novartis, Toyota and UBS

Book Description

Basic economic, investment and business info and contacts for conducting successful business in the countries - members of the corresponding trade and economic unions. Updated annually

Commonwealth of Independent States Business Law Handbook (World Investment and Business Guide Library)

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Commonwealth of Independent States Business Law Handbook (World Investment and Business Guide Library)

Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Business Law | Reference | Business & Investing | Subjects | Books
ASIN: 0739775472

Commonwealth of Independent States Investment and Business Guide (World Business Law Handbook Library)

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Commonwealth of Independent States Investment and Business Guide (World Business Law Handbook Library)

Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 0739775111

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