Book Description
The nature of the communicator’s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.
With these additional responsibilities as a focus,
Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.
This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Customer Reviews:
A step-by-step guide for successful implementation.......2007-01-28
This book gives the best guide on how to plan strategy, operations and work for communication ventures.
I would put this in the "public relations best practices" category, unlike other texts or practices, this puts the communication professional in touch with the hardcore business players in their corporations or their clients' professional team of executives.
It is helping me a lot stating in the proper words, what my client should be doing in terms of communication, to achieve its business goals.
This has also helped me in getting more customer satisfaction for what I do.
This is an author review by Sherry Devereaux Ferguson........1999-11-10
The nature of the communicator's job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.
With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approaches to planning for issues management and crisis management.
This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
CONTENTS: Introduction \ PART ONE: STRATEGIC PLANNING CULTURES \ The Making of Strategic Planning Cultures \ The Role of Integrated Communication Planning \ PART TWO: INTEGRATED PLANNING PROCESSES \ Writing the Strategic Communication Plan (Multiyear or Annual) \ Writing the Multiyear or Annual Operational and Work Plans \Writing the Communication Support Plan: Planning for Special Events, Campaigns and Issues \ Writing the Contingency Plan for Crises \COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING \ Understanding the Psychology of Audiences: Beliefs, Attitudes, Values and Needs \ The Bases of Source Credibility \ Message Design: Perception, Cognition and Information Acquisition \ Message Design: Theories of Persuasion \ Choosing the Channel: Lessons Learned \ PART FOUR: STRATEGIC PROCESSES \ Strategic Approaches to Planning forIssues Management \ Planning Cooperative Strategies: Partnering,Consulting and Negotiating
This is an author review by Sherry Devereaux Ferguson........1999-11-10
The nature of the communicator's job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.
With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approaches to planning for issues management and crisis management.
This book breaks new ground in the study of organizational communication and public relations andcontains essential information for consultants, practitioners, and students.
Book Description
* Brand new edition of a best-selling textbook
Customer Reviews:
simple, to the point.......2001-06-04
This book successfully communicated the new marketing approach in a very straight forward manner which added uniqueness to the content. It clearly probed into the new marketing communication trends with the simplest terminology ever yet through the most sophisticated issues.
Average customer rating:
- A good foundation
- A too detailed book to provide any practical use.
- The book is a good example to follow if you want t
|
Introduction to Marketing Communications: An Integrated Approach
John Burnett , and
Sandra Moriarty
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Communications
| Humanities
| New & Used Textbooks
| Stores
| Books
General
| Business & Finance
| New & Used Textbooks
| Stores
| Books
Marketing
| Business & Finance
| New & Used Textbooks
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0132690853 |
Customer Reviews:
A good foundation.......2004-06-04
This is a thorough book on IMC and all tools needed to do so, providing the reader with a sound basis to build from. Being an academic, I believe in a solid theoretical foundation and to learn from case studies.
A good read for beginners in IMC.
A too detailed book to provide any practical use........1999-03-11
From an academic point of view, the book may have elements that can provide insights into IMC. However, the book is too repetitive and detailed to provide any practical use. In my opinion you can get better value for your money buying another book.
The book is a good example to follow if you want t.......1999-03-11
The book is a good example to follow if you want to rip of your fellow humans. Following the different stages in the communication process, you will find yourself biting your own tail several times. You read the same stuff over and over and over again, and never seem to get grip of the essence of it. I would not recomend anybody to spend $77,33 on it, unless you collect marketing books just for fun.
Average customer rating:
|
Integrated Marketing Communications: A Systems Approach
M. Joseph Sirgy
Manufacturer: Prentice Hall College Div
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Running Meetings & Presentations
| Skills
| Business & Investing
| Subjects
| Books
General
| Communications
| Humanities
| New & Used Textbooks
| Stores
| Books
General
| Business & Finance
| New & Used Textbooks
| Stores
| Books
Marketing
| Business & Finance
| New & Used Textbooks
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0132056186 |
Average customer rating:
- Communicating Globally: An Integrated Marketing Approach
|
Communicating Globally: An Integrated Marketing Approach
Don E Schultz , and
Philip J. Kitchen
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover
Communications
| Skills
| Business & Investing
| Subjects
| Books
Exports & Imports
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| International
| Business & Investing
| Subjects
| Books
Direct
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Global
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Similar Items:
-
Global Marketing and Advertising: Understanding Cultural Paradoxes
ASIN: 0844225223 |
Book Description
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information. Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation
Customer Reviews:
Communicating Globally: An Integrated Marketing Approach.......2000-05-03
Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.
Book Description
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the worlds visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers.
Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy
The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
- The only textbook to examine Destination Marketing Organizations
- Directly links academic theory with industry practice, illustrated with up to the minute international case studies and examples
- Provides a clear framework for designing, implementing and monitoring a competitive strategy based on Integrated Marketing Communications
Book Description
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation.
The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach.
The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners.
A thorough discussion of the Internet for advertising and direct marketing is presented and media promotion and utilization statistics have been updated through 1999.
Average customer rating:
|
Planning and Management in the African Power Sector (African Energy Policy Research Series)
Lucy Khalema-Redeby ,
Hailu Mariam ,
Abel Mbewe , and
Ben Ramasedi
Manufacturer: Zed Books
ProductGroup: Book
Binding: Paperback
Policy & Current Events
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Development & Growth
| Economics
| Business & Investing
| Subjects
| Books
Economic Policy & Development
| Economics
| Business & Investing
| Subjects
| Books
International
| Economics
| Business & Investing
| Subjects
| Books
Macroeconomics
| Economics
| Business & Investing
| Subjects
| Books
Natural Resources
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Industries & Professions
| Business & Investing
| Subjects
| Books
Oil & Energy
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| Natural Resources
| Nature & Ecology
| Science
| Subjects
| Books
ASIN: 1856495523 |
Book Description
The generation of electricity, while by no means the only energy sector to be taken into account in African countries, is crucial to the modern economy generally and to the future growth of manufacturing in particular. This study explores the problems of the power sector in Africa, including the tendency to ignore the electricity needs of the population at large. It stresses that power sector reforms are dependent on political stability, strong macro-economic demand, and foreign aid not distorting policy. Regional cooperation, also, is essential in securing least cost supply.
Average customer rating:
|
Electronic Commerce: B2c Strategies and Models
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
Exports & Imports
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Manager's Guides to Computing
| Business & Culture
| Computers & Internet
| Subjects
| Books
E-Commerce
| Business & Culture
| Computers & Internet
| Subjects
| Books
Internet
| Home Computing
| Computers & Internet
| Subjects
| Books
| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Computers & Internet
| Subjects
| Books
General
| Business & Finance
| New & Used Textbooks
| Stores
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
Computers & Internet
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0471487058 |
Book Description
Notwithstanding the NASDAQ upheavals in 2000, industry is continuing to embrace the concepts of Electronic Commerce. However, a major barrier to more widespread implementation of Electronic Commerce is uncertainty within organizations as how best to proceed.
Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this much needed guide to the implementation of business-to-consumer electronic commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market. The firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet, including; travel, books, music CDs, technology sales, gifts, groceries and general merchandise.
Download Description
"Electronic commerce has overcome the tech-wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains - the continuing uncertainty among organizations of how best to put e-commerce principles into practice. Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia - the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy. Demonstrating 'best practice' by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet-based business innovation. "
Book Description
This law handbook contains information on basic business legislation, laws and regulatoins affecting export-import, business, foreign investments, property rights, taxation and banking. (Updated annually)
Book Description
This law handbook contains information on basic business legislation, laws and regulatoins affecting export-import, business, foreign investments, property rights, taxation and banking.
Average customer rating:
|
Mexico: Business Law Handbook
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
Exports & Imports
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Business Law
| Reference
| Business & Investing
| Subjects
| Books
General
| Law
| Subjects
| Books
General
| International Law
| Law
| Subjects
| Books
Business
| English Law
| Law
| Subjects
| Books
General
| Mexico
| Latin America
| Travel
| Subjects
| Books
General
| Business
| Law
| Professional & Technical
| Subjects
| Books
ASIN: 0739746162 |
Average customer rating:
|
Mexico Business Law Handbook (World Business Law Handbook Library)
Igor Oleynik
Manufacturer: International Business Publications USA
ProductGroup: Book
Binding: Digital
General
| Business & Investing
| Subjects
| Books
Online Books
| Books & Reading
| Literature & Fiction
| Subjects
| Books
General
| Business
| PDF (printable)
| Formats
| e-Docs
| Formats
| Books
International Business Publications
| By Publisher
| e-Docs
| Formats
| Books
ASIN: B00005R4YG
Release Date: 2006-01-01 |
Book Description
Basic business legislation, laws, export-import regulations affecting business, business climate and contacts
Download Description
Basic business legislation, laws, export-import regulations affecting business, business climate and contacts
Book Description
Ultimate investment and business guide for conducting business in the state. Business, investment and export-import opportunities. State economy, government structure, mineral resources, technology, government, political and business contacts and more...
Books:
- Consumers Index to Product Evaluations and Information Sources: 1999 Annual : Indexing Journals and Services Published During 1998 (Consumers Index to ... Evaluations and Information Sources Annual)
- County Business Patterns Louisiana 1999 (County Business Patterns Louisiana)
- Cross Border Electronic Banking (Centre for Commercial Law Studies / Information Technology Law Unit)
- Customer-Effective Web Sites
- Data Collection and Analysis for Tourism Management, Marketing and Planning: A Manual for Managers and Analysis
- Directory of Grants in the Humanities 1999/2000: With a Guide to Proposal Planning and Writing (Directory of Grants in the Humanities, 1999-2000)
- Doctors 2007 Day-to-Day Calendar: Jokes, Quotes, & Anecdotes
- Economics of Cooperation & the Labor-Managed Economy: Harwood Fundamentals of Applied Economics
- Employee Benefits Answer Book
- Encyclopedia of Global Industries
Books Index
Books Home
Recommended Books
- The Harmless People
- SCAR TISSUE
- Landscape Architecture: A Manual of Site Planning and Design
- Occurrence, Characteristics, and Genesis of Carbonate, Gypsum, and Silica Accumulations in Soils: Pr
- History: Fiction or Science
- Origins of the Crash: The Great Bubble and Its Undoing
- Sense of Evil
- Architecture in the Digital Age: Design and Manufacturing
- Key Houses of the Twentieth Century: Plans, Sections, and Elevations
- Open City #3
Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications
73 Ways to Improve Your Employee Communication Program
Assessing Organizational Communication: Strategic Communication Audits (Guilford Communication Series)
Crisp: Communicating with Employees: Improving Organizational Communication (Crisp Fifty-Minute Books)
Handbook of Communication Audits for Organisations
