Unleashing the Ideavirus

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Grea book, Fast shipping

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around

good for new ideas

Interesting ideas

Online Marketing

Unleashing the Ideavirus
Seth Godin , and Malcolm Gladwell
Manufacturer: Do You Zoom
ProductGroup: Book
Binding: Hardcover

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ASIN: 0970309902

Amazon.com

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman

Book Description

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including:

*Why ideas matter
*Seven ways an ideavirus can help you
*How to dramatically increase the chances your ideavirus will spread
*The importance of sneezers
*The thirteen questions ideavirus marketers want answered
*Five ways to unleash and ideavirus

Customer Reviews:

Grea book, Fast shipping.......2007-07-25

Book came on time, was in perfect shape and it was a at a great low price.

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around.......2007-06-08

This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.

Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.

This book is one of my favorites to read and re-read giving insight into the hows and whys of viral marketing. Due to the fast paced changes in our society, some of the examples may seem outdated since they involve companies in the early dot com era, but the messages are just as powerful and are not lessened in any way.

---*** THE BOTTOM LINE ***---
1. an easy, comfortable read.
2. this book came before many of the the "viral marketing", "word of mouth" books that tell the same things - learn from one of the original sources.
3. If you like general marketing books, this is a MUST have for your collection.

good for new ideas.......2007-01-11

A very brilliant book. An open window on the markenting of the new century.

Interesting ideas.......2007-01-11

Very interesting ideas that helped me think of marketing in a different way. I found that many of the examples were dated, as the book was written before the dot-com crash. We really returned to a business as more usually model than anyone thought we would at that time. However, still some very valuable ideas. They were a bit over-stated and the book is a bit repetitive, but still some good value.

Online Marketing.......2006-11-04

This book is well written and an easy read. It provides an informative overview of the viral marketing arena and a number of tips for practitioners. Highly recommended.

Average customer rating:

Enteraining but nothing really new
A must have marketing book
Spreading the virus

Unleashing the Ideavirus
Seth Godin
Manufacturer: Simon & Schuster Ltd
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

ASIN: 074322065X

Customer Reviews:

Enteraining but nothing really new.......2007-07-14

A quick, fun read. But I think there's viral marketing books out there with more useful content.

A must have marketing book.......2007-03-28

Seth Godin is an entertaining writer which includes some very sound marketing advice.
This book explores the challenges faced by marketers today about how to have your service or product go gang-busters in an overcrowded market place.
I would recommend this and every one of Seth's books highly.

Spreading the virus.......2007-02-21

Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

Korea's Economic Miracle: The Crucial Role of Japan

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Korea's Economic Miracle: The Crucial Role of Japan
Robert Castley
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

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ASIN: 0312160569

Book Description

Korea experiences a traumatic and largely unanticipated economic crisis in 1997-98 from which the country is still recovering. The crisis laid bare numerous structural, economic, and policy weaknesses. The authors chronicle and analyze the key factors behind Korea’s economic miracle from 1962-89 and the causes that contributed to the economic downturn and ensuing crisis of 1997-98. As the country undertakes a series of recovery measures, the authors consider the importance of the ongoing restructuring efforts in the corporate and banking sectors, the development of the “new economy,” and the potential economic advantages to be derived from reunification with the North.

Korea's Economic Miracle: The Crucial Role of Japan.(Review): An article from: Pacific Affairs

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Korea's Economic Miracle: The Crucial Role of Japan.(Review): An article from: Pacific Affairs
Paul W. Kuznets
Manufacturer: University of British Columbia
ProductGroup: Book
Binding: Digital
ASIN: B00098ND2K
Release Date: 2005-07-28

Book Description

This digital document is an article from Pacific Affairs, published by University of British Columbia on December 22, 1998. The length of the article is 655 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Korea's Economic Miracle: The Crucial Role of Japan.(Review)
Author: Paul W. Kuznets
Publication: Pacific Affairs (Refereed)
Date: December 22, 1998
Publisher: University of British Columbia
Volume: 71 Issue: 4 Page: 581(3)

Article Type: Book Review

Distributed by Thomson Gale

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Korea's Economic Miracle : The Crucial Role of Japan
Robert Castley
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
ASIN: B000OTNXFG

Book Description

In the last two decades there has been a burst of financial and other liberalization in the world economy. There have also been a number of crises - mostly misleadingly called financial crises. Some association has been made between the crises and the increasing freedom. An examination of these issues in the historical record of the last 150 years suggests caution before any such conclusion is drawn. This paper brings historical perspective to the issues and argues that there have been successful periods of freedom without serious problems.

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Information on all major Vietnam joint ventures with western companies. Detailed information on over 600 investment projects conducted in Vietnam by western companies from over 50 countries

Vietnam: Invetment Projects & Joint Venture Handbook

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Vietnam: Invetment Projects & Joint Venture Handbook
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback

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Vietnam Investment Projects and Joint Ventures Handbook (World Business and Investment Opportunities Library)

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Vietnam Investment Projects and Joint Ventures Handbook (World Business and Investment Opportunities Library)
Igor Oleynik
Manufacturer: International Business Publications USA
ProductGroup: Book
Binding: Digital

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ASIN: B00005R57H
Release Date: 2006-01-01

Book Description

Major investment, export-import and other Strategic business opportunities and contacts, basic info for conducting business in the country

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Major investment, export-import and other strategic business opportunities and contacts, basic information for conducting business in the country

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