The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers

Book Description

Based on their in-depth analyses of thousands of e-commerce contacts, the authors of this timely book lead executives, managers, and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace. Lively chapters detail how to drive consumer behavior on the Web; build and sustain brand loyalty; develop competitive business practices that protect consumer privacy; identify services and products that sell successfully online; and tailor services to the needs of business customers versus private consumers.

Customer Reviews:

E-business, E-marketing, and E-promotions managers, read it!.......2001-10-15

So maybe you've been thrust into the new E-whatever position in your company. You feel like a deer in the headlights when the E-consultants and E-agencies come in, start foaming at the mouth and spewing E-jargon. You wonder, what the heck are they talking about and what should I do? Get an agency that speaks English and read this book during the transition!

Laurie and Ken have compiled an impressive amount of quantitative and qualitative research on which to base "The Soul of The New Consumer". Far and away the most important statement to remember in this book is:

"In effect, the Web site experience becomes the primary vehicle for building and reinforcing brand identity and preferences."

Information architecture (the structure of a web site), Internet marketing and Internet branding converge in the mind of the consumer. They should be developed in tandem. The web site experience IS the brand experience; think about it, think about your own web usage experiences.

"The Soul Of The New Consumer" goes on to discuss issues of great concern to many web users. These include privacy, the (non?) existence of customer loyalty, traffic generation, conversion strategies, and perspectives of E-customers. The quantitative research in the book can be found anywhere, the analysis makes the book valuable and the moderated discussions with consumers add a touch of real world insight that is missing from many books.

Now that you've read this book, and have a new agency that speaks English, you'll have a better idea of how to communicate with them. You'll know more of the right questions to ask; the answers to look for and maybe even understand a little of the E-jargon should the conversation digress to that level. You might even feel comfortable enough to make up some of your own!

Great book. Very good insight into the new consumer's mind........2001-01-16

Great book and insight. Shows how to get into the consumers mind and what's there to use. A book that takes what is in this book and enables you to put it in a solid plan is Make Your Website Work For You, but that's another dollar.

The Soul of the New Consumer.......2000-10-01

A must read book for all people in business. The Soul of the New Consumer gives valuable insight into today's consumers and how to capture new opportunities in the e-commerce business. I highly recommend this to all forward thinking companies and individuals.

Keep your e-customers.......2000-09-21

A must read for any business that wants to keep existing customers and attract new ones to their web sites. Their research on how people are using the internet and how they plan on using it in the future is very timely and a necessary concept to get to be successful in the dot com arena.

Invaluable Insight into Internet Consumer.......2000-09-21

This book gave me invaluable insight into the thoughts of today's Internet consumer. The information is timely and well explained so even those of us new to the Internet Economy can not just understand but apply this information. Worth taking what little time you have to read this book cover to cover. Laurie Windham really knows what she is talking about!

Book Description

This book examines over 4000 years of culture history of the related Nuu-chah-nulth, Ditidaht, and Makah peoples on western Vancouver Island and the Olympic Peninsula. Using data from the Toquaht Archaeological Project, McMillan challenges current ethnographic interpretations that show little or no change in these peoples' culture. Instead, by combining historical evidence, recent archaeological data, and oral traditions he demonstrates conclusively that there were in fact extensive cultural changes and restructuring in these societies in the century following contact with Europeans.

McMillan brings the reader up to modern times, identifying the major issues that face the Nuu-chah-nulth, Ditidaht, and Makah communities today.

Since the Time of the Transformers: The Ancient Heritage of the Nuu-chah-nulth, Ditidaht, and Makah.(Review): An article from: American Antiquity
Average customer rating:
Since the Time of the Transformers: The Ancient Heritage of the Nuu-chah-nulth, Ditidaht, and Makah.(Review): An article from: American Antiquity
David R. Huelsbeck
Manufacturer: Society for American Archaeology
ProductGroup: Book
Binding: Digital

General | Mythology | World Literature | Literature & Fiction | Subjects | Books
ASIN: B0008I9A7S
Release Date: 2005-07-28

Book Description

This digital document is an article from American Antiquity, published by Society for American Archaeology on July 1, 2001. The length of the article is 823 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Since the Time of the Transformers: The Ancient Heritage of the Nuu-chah-nulth, Ditidaht, and Makah.(Review)
Author: David R. Huelsbeck
Publication: American Antiquity (Refereed)
Date: July 1, 2001
Publisher: Society for American Archaeology
Volume: 66 Issue: 3 Page: 551

Article Type: Book Review

Distributed by Thomson Gale

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

Economics and National Strategy in the Information Age: Global Networks, Technology Policy, and Cooperative Competition

Average customer rating:

Finally, A Book We Cannot Live Without!

Economics and National Strategy in the Information Age: Global Networks, Technology Policy, and Cooperative Competition
James R. Golden
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

International | Economics | Business & Investing | Subjects | Books

Macroeconomics | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Military | History | Subjects | Books

General | Certification Central | Computers & Internet | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books
ASIN: 0275948137

Book Description

The Information Age has dawned at the same time the global political system is in transition. High technology performance and economic productivity are converging across the major developed regions of North America, East Asia, and Europe. If U.S. economic, military, and political leadership is to continue, it must depend more on flexible adaptation to the new technical and organizational realities and less on technological dominance. The heart of this adaptation lies in the evolution of a national technology policy that emphasizes market forces and the exploitation of network linkages within and among commercial and military organizations.

Customer Reviews:

Finally, A Book We Cannot Live Without!.......1997-06-28

Having had the pleasure of accompanying this author during a majority of the first-hand research done for this project, I can accurately say that this book provides a concise and accurate depiction of the need to combine technical, military, and economic strategies to ensure forward progress in "the information age". Way to go Dad!

Economics and National Strategy in the Information Age

Average customer rating:

Economics and National Strategy in the Information Age
James R. Golden
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Paperback
ASIN: B000ORGNH8

Information age technology: The common engine of military and economic power (USAWC strategy research project)

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Information age technology: The common engine of military and economic power (USAWC strategy research project)
Benjamin R Mixon
Manufacturer: U.S. Army War College
ProductGroup: Book
Binding: Unknown Binding

Knowledge strategies: Balancing ends, ways, and means in the information age (USAWC strategy research project)

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Knowledge strategies: Balancing ends, ways, and means in the information age (USAWC strategy research project)
William R Fast
Manufacturer: U.S. Army War College
ProductGroup: Book
Binding: Unknown Binding

Customer Reviews:

The Magic School Bus Strikes Again.......2000-04-20

"The Magic School Bus" series is a gift for parents and techers who want to interest younger readers in science without pain.

The bright colourful illustrations catch the imaginations of younger readers and complex concepts are brought across simply but accurately. Readers identify with Arnold and the other children. They enthusiastically take part in the discussion as if they were right inside the covers of the book.

(My son is sure he can out-reason Dorothy-Ann, and this stimulates him to work out what happens next.)

The Magic School Bus Gets Eaten is no exception. Concepts of food chains are brought across simply but clearly and readers are led to make deductions based on previous information.

Customer Reviews:

pretty good book.......2000-11-08

I love the Magic School Bus series. The only thing disappointing about this book is that it doesn't have the little notes that the students find out about on the different pages.

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