The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships

The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
Average customer rating:

Rather Outdated

The New Rules...of the really obvious.

A real and ethical plan for internet marketing and not spam

This books wraps up other online marketing concepts.

The Best Book Available on Email Marketing

The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
Hans Peter Brondmo
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback

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Customer Service | Industries & Professions | Business & Investing | Subjects | Books
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

ASIN: 0066620791
Release Date: 2002-07-23

Amazon.com

Observers of the Net have long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future--and sets out various ways that it can be utilized to develop "profitable, loyal and engaged" consumers today. "Whether you're sending individual customers their stock portfolio update at the end of each trading day, writing a gossip column on the music industry, sending special offers or promotions, publishing an industry newsletter, sending a purchase confirmation, or running a gift reminder-and-product-suggestion service, e-mail marketing can do the job," writes Brondmo, founder of a firm that has helped design and implement such programs for companies ranging from Amtrak to Victoria's Secret. A section illustrating how e-mail can foster the "age-old principles [of] personal service and communication" to more fully engage customers, and one with speculations on the future implications of the practice, are sandwiched around the meat of Brondmo's book: specifics on using e-mail to acquire, convert, and retain real business. The highly detailed advice, consistently delivered with the necessary sensitivity to spam, privacy, and other concerns, should prove instructive to executives and managers at every level. --Howard Rothman

Book Description

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?

The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships.

A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E-Trade Women.com, Petopia.com, Sparks.com, and eBags.com.

The Eng@ged Customer makes Brondmo's expertise available to executives, managers, and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success.

While sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to

design email communications and marketing programs that have your customers complaining if they don't hear from you
understand and manage customer information so that you can "get to know" each and every customer--even if you've got millions
avoid spam and the potential nightmare of privacy violations
anticipate the organizational impact of customer-focused Internet direct marketing
define, measure, and track your success.

Whether you are an executive or a manager, The Eng@ged Customer will show you:

how to keep your customers coming back
how to rise above the increasing Internet clutter
how to become the trusted voice that your customers rely on.

Customer Reviews:

Rather Outdated.......2005-05-28

The book is a decent read for those who aren't familiar with online marketing at all, but if the reader has any experience, they will find this to be a waste of their time.

Most of the examples used in the book seem like they were pulled out of 1999. Most online consumers are sick on marketing filling up their email inboxes. Even those that the customer originally expressed interest in become a chore.

At this point in time, Blogs and RSS feeds should be a new focus of online marketing.

If you are interested in email marketing, I recommend Permission Marketing by Seth Godin instead -- his work is excellent.

The New Rules...of the really obvious........2004-09-08

OK, the book was published in 2000. But it still seems to me that if you call your book "The New Rules..." they ought to be somewhat useful and somewhat timeless. Unfortunately, the "rules" in this book are neither. For example "The e-customer expects to be in control." Well, yah...but so has every customer in recorded history. Auto dealers get a bad rap when they obviously and purposely deny any sense of control. In later chapters we get tips like "Don't send unsolicted messages." Even (back) in 2000 (several years after the first successful anti-SPAM lawsuits) this was a no brainer. Instead, check out Shapiro's "Control Revolution" -- written a year earlier (1999) it's still relevant. If you're new to the discipline and haven't already, check out "Permission Marketing" or "Cluetrain Manifesto." They too provide a sense of history...and a lot more insight.

A real and ethical plan for internet marketing and not spam.......2002-02-28

The authors have put together perhaps one of the best and most complete books on marketing via e-mail on the market today. Note that I said "marketing via e-mail" and not spamming via e-mail. The authors actually address this issue and how to use e-mail marketing in a positive manner where it will be welcomed by the recipient and not instantly deleted. Hans Peter Brondmo is an authority on this issue and is one of the owners of Post Communications, which uses e-mail marketing extensively.

The book details how to move from traditional marketing methods to an Internet based marketing system that concentrates on the efficient and positive use of e-mail. It not only covers how to use it to obtain new customers but guides the reader step by step in how to effectively use e-mail to create and maintain customer loyalty and positive relationships.

This books wraps up other online marketing concepts........2001-12-21

I have read many books on e-mail strategies, viral marketing and permission-based marketing and this one makes the cut.

I figured by reading the book I would get some pretty good analysis of what it takes to run a good e-mail marketing campaign, the pros and cons of various strategies (in house vs. outsourcing) and some "big picture" issues to deal with. The author delivered on that but I wish he had some # crunching and data analysis in it.

If you have read about permission based marketing and viral marketing this is a book that will help to "pull it all together." While some concepts will have been covered by then I know it has helped me in pulling together a strategy long-term for a few websites I want to rollout in the next few years.

Good books to read about viral marketing, in order of preference, are (1) Seth Godin and Permission Marketing (2) Malcolm Gladwell's The Tipping Point and (3) Emanueul Rosen's Anatomy of a Buzz. Kim McPherson's E-mail Strategies That Work book is a good book on e-mail campaigns.

The Best Book Available on Email Marketing.......2001-08-29

The Engaged Customer is, in my view, the best book available on email marketing. Hans Peter Brondmo is a top expert and he pours out his knowledge on every page. Even more, it is well written and keeps your interest.

Book Description

Avinash Dixit and Joseph Stiglitz revolutionized the modelling of imperfectly competitive markets and launched "the second monopolistic competition revolution". Experts in the areas of macroeconomics, international trade theory, economic geography, and international growth theory examine the success of the second revolution in this collection of papers. They reveal what appears to be "missing" and look forward to the next step in the modelling of imperfectly competitive markets. The text includes a comprehensive survey of the two monopolistic competition revolutions, and previously unpublished working papers by Dixit and Stiglitz that led to their famous 1977 paper.

Download Description

In 1977 a seminal paper was published by Avinash Dixit and Joseph Stiglitz that revolutionized the modeling of imperfectly competitive markets. It launched what might be called the second monopolistic competition revolution which has been far more successful than the first one, initiated by Edward Chamberlin and Joan Robinson in the 1930s. In this collection of original essays experts in the fields of macroeconomics, international trade theory, economic geography, and international growth theory address the question of why the second revolution was so successful. They also highlight what is missing, and look forward to the next step in the modeling of imperfectly competitive markets. The text includes a comprehensive survey of both monopolistic competition revolutions, and previously unpublished working papers by Dixit and Stiglitz that led to their famous 1977 paper. With original contributions from Dixit, Ethier, Neary and Stiglitz amongst others, this collection will excite interest amongst researchers, advanced students and economists.

Monopolistic Competition and International Trade

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Monopolistic Competition and International Trade

Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

International | Economics | Business & Investing | Subjects | Books

Theory | Economics | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Women Writers & Feminist Theory | Books & Reading | Literature & Fiction | Subjects | Books

Women Writers | Women's Studies | Nonfiction | Subjects | Books
ASIN: 0198287267

Book Description

The 1980s have seen significant advances in coordinating analyses of foreign trade with those of industrial organization. Contributors to this volume illuminate topics in trade theory, including the role of R & D, the nature of gains from trade, the part played by scale economies, the
arguments for intervention, theories of intra-industry trade, international capital movements under monopolistic competition, and economic integration and product differentiation.

Monopolistic Competition in Trade Theory (Special Papers in International Economics)

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Monopolistic Competition in Trade Theory (Special Papers in International Economics)
Elhanan Helpman
Manufacturer: Princeton Univ Intl Economics
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

Macroeconomics | Economics | Business & Investing | Subjects | Books

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ASIN: 0881650838

Financial super-markets: size matters for asset trade [An article from: Journal of International Economics]

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Financial super-markets: size matters for asset trade [An article from: Journal of International Economics]
P. Martin , and H. Rey
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital

Elsevier | By Publisher | e-Docs | Formats | Books
ASIN: B000RR4S5O

Book Description

This digital document is a journal article from Journal of International Economics, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Empirically, demand and market size effects play an important role for international trade in assets and the determination of asset prices. Financial integration decreases the cost of capital, asset prices increase with investors base and market size determines international financial flows. We present a two-country model with an endogenous number of financial assets, where the interaction of a risk diversification motive and market segmentation explains those facts. In our set up, an imperfectly competitive structure of financial markets emerges naturally and provides a new source for home bias in equity holdings. Due to co-ordination failures, the extent of financial market incompleteness is inefficiently high in equilibrium.

Market size and tax competition [An article from: Journal of International Economics]

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Market size and tax competition [An article from: Journal of International Economics]
G.I.P. Ottaviano , and T. van Ypersele
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR8BUC

Book Description

This digital document is a journal article from Journal of International Economics, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
With international externalities, different country sizes, imperfect competition, and trade costs, tax competition for mobile firms is efficiency-enhancing with respect to the free market outcome. Under both scenarios, the resulting inefficiencies in international specialization and trade flows vanish when trade costs are low enough. Otherwise, only international tax coordination can implement the efficient spatial distribution of firms.

Monopolistic competition and trade, revisited: testing the model without testing for gravity [An article from: Journal of International Economics]

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Monopolistic competition and trade, revisited: testing the model without testing for gravity [An article from: Journal of International Economics]
P. Debaere
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR4S22

Book Description

This digital document is a journal article from Journal of International Economics, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In this paper, I show that the increasing similarity in GDPs among OECD country pairs leads to higher bilateral trade to GDP ratios. This finding provides some support for the prediction of Helpman [J. Jpn. Int. Econ. 1 (1987) 62], whose model explains intra-industry trade that is prevalent among developed countries. I also show that Helpman's prediction is rejected for non-OECD countries, among which intra-industry trade is not critical. This result contrasts with the findings of Hummels-Levinsohn [Q. J. Econ. 110 (1995) 799], which play an important role in the debate about whether or not New Trade Theory explains international trade patterns at the country level.

Monopolistic competition with cross-country technological differences and international trade [An article from: Japan & The World Economy]

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Monopolistic competition with cross-country technological differences and international trade [An article from: Japan & The World Economy]
T. Kikuchi , and K. Shimomura
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000PDTHSS

Book Description

This digital document is a journal article from Japan & The World Economy, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
We develop a two-factor, three-sector model of international trade in which there are cross-country technological differences in the monopolistically competitive sector. Firms in one country have a technology with high fixed costs and low marginal costs; firms in the other country have a technology with low fixed but high marginal costs. Under this model, although not under the monopolistically competitive model with identical technologies, trade patterns are determined by the interaction between the distribution of factor endowments (i.e., the Heckscher-Ohlin aspect) and technological differences in the monopolistically competitive sector (i.e., the Chamberlinian-Ricardian aspect). Furthermore, we show that autarky commodity prices are not very useful for predicting trade patterns, which is counterintuitive and again contrary to findings under the monopolistically competitive model with identical technologies.

Protection for sale under monopolistic competition [An article from: Journal of International Economics]

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Protection for sale under monopolistic competition [An article from: Journal of International Economics]
P.L. Chang
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR4RPU

Book Description

This digital document is a journal article from Journal of International Economics, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper broadens the protection for sale model of Grossman and Helpman (1994) by incorporating the Krugman-Dixit-Stiglitz model of monopolistic competition, given its importance in explaining the prevalence of intraindustry trade. Several new results arise in this paper. First, the endogenous import tariff will never fall below zero, even in unorganized sectors. Second, the endogenous export policy for organized sectors is not necessarily an export subsidy, and can be an export tax as in unorganized sectors. Third, the level of import protection varies inversely with the degree of import penetration, regardless of whether the sector is organized or not.

Sellers' local currency pricing or buyers' local currency pricing: does it matter for international welfare analysis?

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Sellers' local currency pricing or buyers' local currency pricing: does it matter for international welfare analysis?
K.X.D. Huang , and Z. Liu
Manufacturer: Copyright (c) 2006 Elsevier B.V.
ProductGroup: Book
Binding: Digital
ASIN: B000HDZICU

Sellers' local currency pricing or buyers' local currency pricing: does it matter for international welfare analysis? [An article from: Journal of Economic Dynamics and Control]

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Sellers' local currency pricing or buyers' local currency pricing: does it matter for international welfare analysis? [An article from: Journal of Economic Dynamics and Control]
K.X.D. Huang , and Z. Liu
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR9G9C

Book Description

This digital document is a journal article from Journal of Economic Dynamics and Control, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
We study international transmissions and welfare implications of monetary shocks in a two-country world with multiple stages of production and multiple border-crossings of intermediate goods. This empirically relevant feature is important, as it has opposite implications for two external spillover effects of a unilateral monetary expansion. If all production and trade are assumed to occur in a single stage, the conflict-of-interest terms-of-trade effect tends to dominate the common-interest efficiency-improvement effect for reasonable parameter values, so that the international welfare effects would depend in general on the underlying assumptions about the currencies of price setting. The stretch of production and trade across multiple stages of processing magnifies the efficiency-improvement effect and dampens the terms-of-trade effect. Thus, a monetary expansion can be mutually beneficial regardless of its source or the pricing assumptions.

Customer Reviews:

This is an intriguing analytical summary........1999-08-27

This is an intriguing analytical summary of the major political, economic, and social trends in Mexico. Whether one agrees or disagrees with the author's scenarios or conclusions, there is a lot to learn here and ponder over. If decisionmakers can read only one book on Mexico, MEXICO 2005 would be an excellent choice.

Anyone interested in Mexico today and Mexico in the 21st cen.......1999-08-27

Once in every decade, an author produces a book that provokes debate and sheds light on a topic analyzed from an entirely fresh perspective. Mike Mazarr's Mexico 2005 is just such a book. This work approaches Mexico through a challenging and articulate framework of six global trends, ranging from the changing allocation of human resources to that of human psychology. The author concludes with a series of probable, controversial scenarios in 2005. The book is rich in insights and piques the reader's interest at every turn of the page. Mazarr's lucid writing and wide-ranging, eclectic themes will appeal to students, academics, the business community, government officials, and the media. Anyone interested in Mexico today and Mexico in the 21st century should read this book.

Book Description

Building civil society and nurturing democracy has become part of mainstream development discourse. But while some NGOs are taking the lead in this work, others still lack the skills needed to assume new roles in policy advocacy for social and economic justice. Advocacy for Social Justice is a direct and interactive response to this growing need.

Based on a legacy of experience from the Advocacy Institute and Oxfam America, this volume is the first comprehensive guide for worldwide social and economic justice advocates. Intended for the practitioner, trainer, teacher and student of activism, it explores the elements of advocacy and offers a toolkit for taking action, comprehensive case studies, as well as hundreds of resource listings.

Fight Global Warming Now: The Handbook for Taking Action in Your Community
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Fight Global Warming Now: The Handbook for Taking Action in Your Community
Bill McKibben
Manufacturer: Holt Paperbacks
ProductGroup: Book
Binding: Paperback

General | Self-Help | Health, Mind & Body | Subjects | Books
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ASIN: 0805087044
Release Date: 2007-10-16

Book Description

Bestselling author Bill McKibben turns activist in the first hands-on guidebook to stopping climate change, the world's greatest threat Hurricane Katrina. A rapidly disappearing Arctic. The warmest winter on the East Coast in recorded history. The leading scientist at NASA warns that we have only ten years to reverse climate change; the British government's report on global warming estimates that the financial impact will be greater than the Great Depression and both world wars-combined. Bill McKibben, the author of the first major book on global warming, The End of Nature, warns that it's no longer time to debate global warming, it's time to fight it. Drawing on the experience of Step It Up, a national day of rallies held on April 14, McKibben and the Step It Up team of organizers provide the facts of what must change to save the climate and show how to build the fight in your community, church, or college. They describe how to launch online grassroots campaigns, generate persuasive political pressure, plan high-profile events that will draw media attention, and other effective actions. This essential book offers the blueprint for a mighty new movement against the most urgent challenge facing us today.

The G7/G8 System: Evolution, Role and Documentation (The G8 and Global Governance Series)

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dodo
Valuable
Really useful
Indispensable
Required Reading

The G7/G8 System: Evolution, Role and Documentation (The G8 and Global Governance Series)
Peter I. Hajnal , and Sian Meikle
Manufacturer: Ashgate Publishing
ProductGroup: Book
Binding: Hardcover

International | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Law | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Customer Reviews:

dodo.......2002-06-12

i think that your book is so terrible it is kind of out of it!

Valuable.......2001-02-14

For those seeking information, Peter Hajnal's book is a valuable resource. --Business Worldaware

Really useful.......2000-03-24

I just picked up this book... it really explains everything I could ever want to know about the summit process and what kind of impact it has. I highly recommend it.

Indispensable.......2000-03-16

Peter Hajnal has written the first guide-book or manual to the G7/G8. Anyone who is curious about the G7/G8 will find this book indispensable.

Required Reading.......2000-03-16

"This well-written work, containing a wealth of information, should be required reading for all who want to understand the historic transformation of the G7/G8.

The Global Citizen's Handbook: Facing Our World's Crises and Challenges

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The Global Citizen's Handbook: Facing Our World's Crises and Challenges
The World Bank
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Conditions | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Globalization | Politics | Nonfiction | Subjects | Books

Demography | Social Sciences | Nonfiction | Subjects | Books

Research | Social Sciences | Nonfiction | Subjects | Books

Women Empowered: Inspiring Change in the Emerging World
Functions Modeling Change: A Preparation for Calculus
Management (Business Review Series)
The Way We Lived: Essays and Documents in American Social History : 1865-Present
The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us

ASIN: 0061243426
Release Date: 2007-05-01

Book Description

The hard facts you need to know about the critical issues of our time and the consequences of inaction

Current global challenges—issues such as AIDS, poverty, migration, CO 2 emissions, and population pressures presented in clear maps, graphs, and photographs

Country comparisons—at-a-glance key social development indicators, including economic growth, life expectancy, infant mortality, safe water, population below the poverty line, and energy efficiency

Authoritative statistics—data from the World Bank's World Development Indicators, the leading source for economic and social statistics worldwide

Global Development: A Reference Handbook (Contemporary World Issues)

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Global Development: A Reference Handbook

Global Development: A Reference Handbook (Contemporary World Issues)
William Savitt , and Paula Bottorf
Manufacturer: ABC-Clio
ProductGroup: Book
Binding: Hardcover

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

Customer Reviews:

Global Development: A Reference Handbook.......2000-07-17

Savitt and Bottorf have done a valuable service for the discipline of development economics, first for compiling a comprehensive set of resources in the field and second for making it accessible to the beginner as well as to the expert.

The authors offer a concise introduction to development, including its history and economic principles. Those with an interest in the role of women and development will not be disappointed with the treatment of issues in that area.

Particularly valuable to the researcher are the reference sections, including a chronology, biographical sketches of some of the most notable figures in development, facts and statistics, organizations, an selected print and nonprint resources.

Book Description

Written by over 20 leading international economists, this book offers "win-win" scenarios to economic problems. As in the other volumes of this set of public policy handbooks, the Handbook of Global Economic Policy employs a unique organizational principle: from viewing economic problems from conservative and liberal perspectives, to developing practical, non-ideological solutions to the problems, and finally testing the solution's feasibility in terms of economic, administrative, political, psychological, legal, international, and technological obstacles. The authors confront conventional wisdom about tradeoffs between unemployment and inflation, economic growth and displaced workers, and capitalism and socialism.

Handbook Of Global Environmental Politics: Edited By Peter Dauvergne (Elgar Original Reference)

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Handbook Of Global Environmental Politics: Edited By Peter Dauvergne (Elgar Original Reference)

Manufacturer: Edward Elgar Publishing
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

Sustainable Development | Economics | Business & Investing | Subjects | Books

Natural Resources | Economics | Business & Investing | Subjects | Books

Public Policy | Government | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Environmental Science | Earth Sciences | Science | Subjects | Books

Conservation | Environment | Outdoors & Nature | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 1843764660

Book Description

The first Handbook of original articles by leading scholars of global environmental politics, this landmark volume maps the latest theoretical and empirical research in this young and growing field. Captured here are the dynamic and energetic debates over concerns for the health of the planet and how they might best be addressed. The introductory chapters explore the intellectual trends and evolving parameters in the field of global environmental politics. They make a case for an expansive definition of the field, one that embraces an interdisciplinary literature on the connections between global politics and environmental change. The remaining chapters are divided into three broad themes - states, governance and security; capitalism, trade and corporations; and knowledge, civil societies and ethics - with each section providing a cohesive discussion of current issues. In-depth explorations are given to topics such as: global commons, renewable energy, the effectiveness of environmental cooperation, regulations and corporate standards, trade liberalization and global environmental governance, and science and environmental citizenship. A comprehensive survey of the latest research, the Handbook is a necessary reference for scholars, students and policymakers in the field of global environmental politics.

Handbook of Global International Policy (PUBLIC ADMINISTRATION AND PUBLIC POLICY)

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Handbook of Global International Policy (PUBLIC ADMINISTRATION AND PUBLIC POLICY)
Stuart Nagel
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

Exports & Imports | Economics | Business & Investing | Subjects | Books

International | Current Events | Nonfiction | Subjects | Books

Public Affairs & Administration | Government | Nonfiction | Subjects | Books

Public Policy | Government | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

General | Medicine | Subjects | Books
ASIN: 0824703464

Book Description

Written by nearly 25 authorities in the field, the Handbook of Global International Policy focuses on public policy issues among and within nations on every continent-comparing approaches and applications to real-world problems. Beginning with a thorough introduction to the subject, the Handbook reviews · former and emerging U.S. decision-making foreign policies in the Democratic Republic of the Congo, South Africa, and Haiti · rebel conflicts and restored relations among Eritrea, the Sudan, and Ethiopia · Spanish enclaves in Northern Africa · pre- and post-Cold War policies in East Asia, including North and South Korea · arms control and disarmament programs around the world · ongoing risks in the Middle East · nationalism and its effect in Slovenia and the Federal Republic of Yugoslavia · peacekeeping efforts in Eastern Europe by Russia · civil and military relations between North-Rhine Westphalia and the European Union · England's public relations effort regarding European unity · integration and national conflicts of the Zapatista movement in Mexico · Columbia's attempts to apply military control and civil laws to combat internal problems · the findings of the Aircraft Nuclear Propulsion Project case and more! With over 1000 key literature citations and illustrations, the Handbook of Global International Policy serves as timely reading for public administrators and public policy experts, political scientists, economists, sociologists, attorneys, and upper-level undergraduate and graduate students in these disciplines.

Handbook of Global Political Policy (Public Administration and Public Policy)

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Handbook of Global Political Policy (Public Administration and Public Policy)
Stuart Nagel
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

Exports & Imports | Economics | Business & Investing | Subjects | Books

Democracy | Government | Nonfiction | Subjects | Books

Public Affairs & Administration | Government | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Leadership | Politics | Nonfiction | Subjects | Books

Reference | Politics | Nonfiction | Subjects | Books

General | Medicine | Subjects | Books
ASIN: 0824703561

Book Description

The latest in the six-volume set of global policy handbooks, the Handbook of Global Political Policy utilizes a cross-national, cross-policy approach to examine the public policy of six different regions around the world. Combining actual and theoretical perspectives, this expansive reference compares and presents nonideological resolutions to current political conditions worldwide. With contributions by over 30 international policy experts and academicians, the Handbook of Global Political Policy · addresses the dilemma of multiculturalism with solutions sensitive to self-determination, federalization, and nationalization · determines elite acceptance as a key factor in the survival of Russian democracy and investigates from which group the new elite will arise · postulates causes for the breakdown and default of the Indian government, with a case study of the Panchayati Raj System · offers a current perspective on the role of the People's Liberation Army in China's democratization process · details shared concepts of leadership in China and Taiwan · highlights cases of donor-assisted democratization in Africa, and recommends paths of action for international donors · explains why the federal republics of Czechoslovakia and Yugoslavia had disproportionately greater numbers of critics than defenders · considers the effects of Brazilian institutional arrangements promoting state reform · discusses campaign finance reform in the United States Supplemented with over 1200 literature references, tables, and drawings, the Handbook of Global Political Policy is an insightful resource for public administrators and public policy experts, political scientists, economists, sociologists, attorneys, and upper-level undergraduate and graduate students in these disciplines.

Handbook of Global Social Policy (PUBLIC ADMINISTRATION AND PUBLIC POLICY)

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Handbook of Global Social Policy (PUBLIC ADMINISTRATION AND PUBLIC POLICY)

Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

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ASIN: 082470357X

Book Description

Discusses improving the quality of life of those at the bottom of the social hierarchy through public policy. This text argues for policy that expands employment and facilitates jobs, finances education and economic and cultural integration, rewards merit, encourages voting and political participation, and seeks to reduce crime to the benefit of all countries around the world.

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