Shoveling Smoke: Advertising and Globalization in Contemporary India

Book Description

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.

An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.

Consumption, Globalization and Development

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Consumption, Globalization and Development
Jeffrey James
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

Macroeconomics | Economics | Business & Investing | Subjects | Books

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books

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Book Description

This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily, displace local products and via the rapid recent expansion of the mass media, it offers policymakers new opportunities to deal with acute social problems.

Do Consumers in Developing Countries Gain or Lose from Globalization?: An article from: Journal of Economic Issues

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Do Consumers in Developing Countries Gain or Lose from Globalization?: An article from: Journal of Economic Issues
Jeffrey James
Manufacturer: Association for Evolutionary Economics
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Journal of Economic Issues, published by Association for Evolutionary Economics on September 1, 2000. The length of the article is 5985 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Do Consumers in Developing Countries Gain or Lose from Globalization?
Author: Jeffrey James
Publication: Journal of Economic Issues (Refereed)
Date: September 1, 2000
Publisher: Association for Evolutionary Economics
Volume: 34 Issue: 3 Page: 537

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Energy for Development: Twenty-First Century Challenges to Energy Sector Reform (Anthem Studies in Development & Globalization)

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Energy for Development: Twenty-First Century Challenges to Energy Sector Reform (Anthem Studies in Development & Globalization)
Vedavalli Rangawamy
Manufacturer: Anthem Press
ProductGroup: Book
Binding: Hardcover

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

Oil & Energy | Industries & Professions | Business & Investing | Subjects | Books

General | Science | Subjects | Books

Energy | Physics | Science | Subjects | Books

Globalization | Politics | Nonfiction | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 1843312239

Poverty and the welfare costs of risk associated with globalization [An article from: World Development]

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Poverty and the welfare costs of risk associated with globalization [An article from: World Development]
E. Ligon
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000PAA7DU

Book Description

This digital document is a journal article from World Development, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
''Globalization'' implies change, and uncertainty over future change may affect household welfare. We use data on Lorenz curves over the last 50 years for a sample of 53 (mostly developing) countries. Treating each country-quintile-year as an observation, we first account for variation in consumption expenditures, finding that global shocks are of less importance than country-level shocks in explaining variation in country-quintile consumption growth. While poorer households experience more rapid consumption growth than do wealthier households, they also bear much more risk. However, we find no evidence that this greater risk is related to globalization.

Wasted: Counting the Cost of Global Consumption

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Wasted: Counting the Cost of Global Consumption
Michael Redclift
Manufacturer: Earthscan Publications Ltd.
ProductGroup: Book
Binding: Paperback

Development & Growth | Economics | Business & Investing | Subjects | Books

Natural Resources | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Reference | Subjects | Books

Globalization | Politics | Nonfiction | Subjects | Books
ASIN: 185383355X

Book Description

To understand and overcome environmental challenges we need to build the outcomes of our present consumption rates into our future behaviour; to accept sustainable development as a normative goal for societies; one that is bound up with our everyday social practices and actions.
"Wasted", taking the 1992 Rio Summit as its point of departure, argues that the way we understand and think about the environment conditions our responses, and our ability to meet the challenges presented. It discusses tangible policies for increased sustainablity that are grounded in recent research and practice.

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Consumption, Globalization and Development
Jeffrey James
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
ASIN: B000OTF868

Book Description

This is a popular history of one of the world's most famous companies. Founded in 1600, the East India Company was the forerunner of the modern multinational. Starting life as a trader in Asian spices, the Company ended its days running Britain's Indian empire. In the process, it shocked its contemporaries with the scale of its violence, corruption and speculation.

This is the first-ever book to expose the Company's social record. Robins reveals a hidden story of tragedy and intrigue. War, famine, stock-market bubbles and even duels between rival executives are all to be found in this new account. For Robins, the Company's legacy provides compelling lessons on how to ensure the accountability of today's global business.

Customer Reviews:

Business by force........2007-01-03

Very well written, which is a rare accomplishment on somewhat dry topics. Brings forward or reminds the reader that graft and corruption is not new to modern business and government. A company that conquered a nation literally and with its private army. A good read.

Enlarging Europe: The Industrial Foundations of a New Political Reality (Research S.)

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useful overview industrial restructuring CEECs

Enlarging Europe: The Industrial Foundations of a New Political Reality (Research S.)

Manufacturer: Copenhagen Business School Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Europe | History | Subjects | Books

Constitutions | Government | Nonfiction | Subjects | Books

Customer Reviews:

useful overview industrial restructuring CEECs.......2000-04-04

I used this book in a graduate course that I taught on European Union Enlargement with the Central and Eastern European countries (CEECs). I found the collection of papers on the changing nature of trade flows betweeen EU and CEECs (toward higher quality products), foreign direct investment (FDI) flows, industrial restructuring of CEEC industry on sectoral levels and how that ties in with restructuring of EU industries informative and useful. The political economy papers I also found interesting.

I especially like the point the editors make that, viewed in a dynamic context, CEEC industries could be integrated with EU industries in a longer-term perspecive. The idea is to use each others' competitive advantages rather than considering the CEEC industries as low-cost competition, and setting restructuring of both EU and CEEC industries in a - in principle at least- mutually beneficial dynamic process. Of course there are a number of real dangers in this process (creating dual economies and short-term unemployment, increasing rather than diminishing sectoral and regional development gaps etc). Clearly developments are uneven and not smooth and some of the papers clearly point that out, but I think the basic approach makes a lot of sense and reinforces the integrationist ideas of e.g. the European Commission. My only problem with the book is the rather old data that are sometimes used, which in this context is even worse since in a situation of such massive and fast restructuring the relevant data 'age' even faster than normal, but i know that to some extent that is unavoidable.

Book Description

This story, published thirty years ago, remains extremely relevant to this day in that the author envisioned all problems related to the thankless task of nation-building in a multiethnic and multicultural Yugoslavia.

Czechoslovakia and Yugoslavia: Ethnic Conflict and the Dissolution of Multinational States (Exploratory Essays, No. 3)

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Czechoslovakia and Yugoslavia: Ethnic Conflict and the Dissolution of Multinational States (Exploratory Essays, No. 3)
Andrew C. Janos
Manufacturer: International and Area Studies
ProductGroup: Book
Binding: Paperback

Czech Republic | Europe | History | Subjects | Books

Eastern | Europe | History | Subjects | Books

Slovakia | Europe | History | Subjects | Books

Yugoslavia | Europe | History | Subjects | Books

Eastern Europe | Europe | History | Subjects | Books

General | World | History | Subjects | Books

East-West Joint Ventures: The New Business Environment

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East-West Joint Ventures: The New Business Environment
Evka Razvigorova
Manufacturer: Blackwell Publishers
ProductGroup: Book
Binding: Hardcover

Company Profiles | Biography & History | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

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Foreign Investment and Privatization in Eastern Europe

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Foreign Investment and Privatization in Eastern Europe
Patrick Artisien-Maksimenko , and Matija Rojec
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

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General | Investing | Business & Investing | Subjects | Books

Privatization | Economics | Business & Investing | Subjects | Books

Book Description

This study identifies the presence of multinationals and their role in privatization in Eastern Europe. It binds together the current theoretical knowledge of foreign capital and privatization in transition economies with a close examination of the privatization policies and strategies in the Czech Republic, Hungary, Poland, Slovenia, Estonia, and Russia.

The Fragmentation of Yugoslavia: Nationalism in a Multinational State

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Nothing new here
The Second October Revolution

The Fragmentation of Yugoslavia: Nationalism in a Multinational State
Aleksandar Pavkovic
Manufacturer: St. Martin's Press
ProductGroup: Book
Binding: Hardcover

General | Europe | History | Subjects | Books

Yugoslavia | Europe | History | Subjects | Books

Eastern Europe | Europe | History | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Customer Reviews:

Nothing new here.......2001-03-19

In his preface, the author is very forthright about his book's failings and shortcomings. Basically, he tries to point out that "The Fragmentation of Yugoslavia" has a specific focus, i.e. the development and role of national ideologies in the country's break-up, rather than providing a comprehensive account of the myriad political, social, cultural, economic and other factors involved. This might have been a really good book if he had stuck to this thesis. Instead, however, he goes way off focus, summarizing not only the history of the national ideologies, but the history of the country in general. For the pre-1990 period, he relies heavily on much more detailed and informative books by other experts (notably Dennison Rusinow, Paul Shoup and Harold Lydall among others). When dealing with the post-1990 period, the author often goes into excessive detail in recounting various political/diplomatic negotiations, initiatives, etc. and wartime events, without really tying this in to his main topic (national ideologies). The author's discussion always seem rather brief and summarized - as though he's in a hurry to get to the next important subject - although given his central thesis, some more depth would seem necessary and rather welcome. The text is also rather dry, lacking even the occasional sharp observation or enlightening anecdote to improve the narrative. In his conclusion, Pavkovic states that a possible solution to the Yugoslav conflicts could be the holding of plebiscites among minority populations (whether displaced or not) as a first step in a meaningful reconciliation process. While I appreciate the sentiment, this idea is rather utopian given past events, and the author does not explain how this could be carried out in practice. All in all, "Fragmentation of Yugoslavia" is a very unoriginal and disappointing book, and despite the author's scholarly credentials, it is just another mediocre addition to the vast body of "Yugoslav tragedy" literature.

The Second October Revolution.......2001-03-05

Balkan history books rarely require a second edition. 'The Fragmentation of Yugoslavia' is the second edition of a tract in political science. It is interesting to compare the Tables of Content of both editions. 'Slovenia and Croatia at War' becomes 'Wars for Independence: Slovenia and Croatia', 'War in Bosnia Hercegovina' mutates to 'An Unfinished National Liberation'. The chapter 'A War against the Serbs or a US-brokered peace' vanishes altogether and another enters: 'Kosovo: National Liberation through Foreign Interventions'. He identifies four cycles of grievance-fuelled and paroxysmal national liberation wars. We are amidst the fourth, he says and offers a naive and impractical solution: plebiscites in the contested areas (Western Macedonia, Kosovo, Krajina, etc.). Exasperatingly, the author asks in an epilogue: 'National Liberations: Is there an end to them?'. With the stirrings in Montenegro and the forthcoming civil war in Kosovo, it doesn't seem so. But the author does a superb job of charting the territory with only the slightest and almost imperceptible (and inevitable) bias. Yugoslavia disintegrated on television, in bloodied frames and to vehement narration. It is a sad tale of good intentions and the road to hell, aptly told. It is a recommended and thrilling introductory text and a thorough documentation of the human folly and malice that put the noble idea of 'Brotherhood and Unity' to such a butchered end. Sam Vaknin, author of 'After the Rain - How the West Lost the East'.

The How the East was Won: Impact of Multinational Companies in Eastern Europe and the Former Soviet Union

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The How the East was Won: Impact of Multinational Companies in Eastern Europe and the Former Soviet Union
Charles Paul Lewis
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

Economic History | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

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Japan | Asia | History | Subjects | Books

Russia | History | Subjects | Books
ASIN: 1403902674
Release Date: 2005-02-10

Book Description

MNC's have not received a good press in recent years. This book attempts to redress the balance of the argument by showing the extraordinary and positive impact of MNC's in Eastern Europe and the former Soviet union during the transition to free market capitalism. The book also attempts to answer why the impact of MNC's in Eastern Europe should be different to the less commendable experience in Africa and Latin America, and whether MNC's reinforce the power of corrupt rulers. In concluding that MNC's are not necessarily the enemy of development but can be instrumental to progress, the book draws on lessons from 21 East European transition countries to show how the economic power of MNC's can be harnessed elsewhere in the developing world.

Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe

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Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe
Julia Manea , and Robert Pearce
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

International | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General & Reference | Technology | Science | Subjects | Books

Book Description

This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.

Book Description

This Fifth Edition of OCEANOGRAPHY conveys Garrison's enthusiasm for oceanography to non-science students and concentrates on maximizing student learning. Drawing on his more than thirty years of teaching experience, Garrison is intent on writing for how students learn best: he is the only oceanography author to consistently consult students about each new edition and incorporate their suggestions, creating a dynamic, current student focus. He provides students with a basic understanding of the scientific questions, complexities, and uncertainties involved in ocean use. Also, with a feel for students' excitement at discovering connections, Garrison increases the emphasis in this edition on the interdisciplinary nature of marine science, stressing its links to biology, chemistry, geology, physics, meteorology, astronomy, ecology, history, and economics. To further enrich the student experience, this edition is now fully integrated, on a concept level and with book-specific interactivities, with a FREE brand-new, student tutorial system called OceanographyNow. OceanographyNow is Web-based, assessment-driven, and completely flexible, offering a personalized learning plan based on each student's quiz results to help students focus on the concepts they don't yet understand. Enhanced illustrations, seamless integration of online resources, and a rich suite of student resources (with an optional regional emphasis) complete the Garrison learning experience. As part of the ADVANTAGE SERIES, this looseleaf version of Garrison?s standard text offers all the quality content you've come to expect from Tom Garrison, in a format available to your students at a significantly lower price. "This text is a must for any student searching for a detailed, yet easy to understand introduction to science." - Tanya Johnson, President of Associated Students at Skyline College, on Garrison's OCEANOGRAPHY.

Customer Reviews:

Great Book!!!.......2005-12-14

This is a very easy-to-understand book that has many helpful and detailed illustrations, graphs, and neat facts about the ocean and its contents. Great for biology, meteorology, and environmental students!

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