Seeking Customers (The Harvard Business Review Book)

Book Description

In an increasingly complex and competitive business environment, having a goundbreaking new product is no longer a guarantee of success. Seeking Customers explores major changes in the process of identifying and attracting profitable customers, and brings new clarity to the critical relationships among selling, understanding customers, sales force management, distribution, pricing, marketing, and above all, account selection. The book goes far beyond the popular rhetoric of market orientation and customer relationships to argue that effective selling is a dynamic process that demands the commitment of the entire company. Outstanding Harvard Business Review authors such as Rowland Moriarty, Frank Cespedes, Stephen Doyle, Benson Shapiro, and Thomas Bonoma offer original insights and practical guidelines to help managers recognize and meet the challenges of selling today. Together with its companion volume, Keeping Customers, the book will provide managers with the essential tools for attracting customers and forging long-term relationships. A Harvard Business Review Book.

Customer Reviews:

Not much new here.......2000-04-09

Keep your subscription to the Harvard Business Review, but don't buy this book. Shapiro doesn't add much with his dribble of dabbling comments, and his preachy tone gets to be a bit much at times. If you haven't regularly been reading the HBR, or need some introduction to this area, this book is not bad for an introduction or subject review, though.

An analysis of competitive changes in the products and marketing practices of Japan and the U.S., 1975 to 2000.: An article from: Competitiveness Review

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An analysis of competitive changes in the products and marketing practices of Japan and the U.S., 1975 to 2000.: An article from: Competitiveness Review
John R. Darling , and James E. Puetz
Manufacturer: American Society for Competitiveness
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Competitiveness Review, published by American Society for Competitiveness on June 22, 2002. The length of the article is 6924 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: An analysis of competitive changes in the products and marketing practices of Japan and the U.S., 1975 to 2000.
Author: John R. Darling
Publication: Competitiveness Review (Refereed)
Date: June 22, 2002
Publisher: American Society for Competitiveness
Volume: 12 Issue: 2 Page: 64(13)

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"Appplication of mathematical methods to problems in market research and advertising". (Retrospect).(Brief Article) : An article from: ETC.: A Review of General Semantics

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"Appplication of mathematical methods to problems in market research and advertising". (Retrospect).(Brief Article) : An article from: ETC.: A Review of General Semantics
Anatol Rapoport
Manufacturer: International Society for General Semantics
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from ETC.: A Review of General Semantics, published by International Society for General Semantics on June 22, 2002. The length of the article is 881 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: "Appplication of mathematical methods to problems in market research and advertising". (Retrospect).(Brief Article)
Author: Anatol Rapoport
Publication: ETC.: A Review of General Semantics (Refereed)
Date: June 22, 2002
Publisher: International Society for General Semantics
Volume: 59 Issue: 2 Page: 228(3)

Article Type: Brief Article

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Artificial sweeteners--a positive move in tackling obesity or not?(New Websites & Databases): An article from: Food Trade Review

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Artificial sweeteners--a positive move in tackling obesity or not?(New Websites & Databases): An article from: Food Trade Review

Manufacturer: Food Trade Press Ltd.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Food Trade Review, published by Food Trade Press Ltd. on January 1, 2005. The length of the article is 432 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Artificial sweeteners--a positive move in tackling obesity or not?(New Websites & Databases)
Publication: Food Trade Review (Magazine/Journal)
Date: January 1, 2005
Publisher: Food Trade Press Ltd.
Volume: 75 Page: 65(1)

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Backup and disaster recovery techniques: a look back and forward.(first in/first out) : An article from: Computer Technology Review

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Backup and disaster recovery techniques: a look back and forward.(first in/first out) : An article from: Computer Technology Review
W. Curtis Preston
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Computer Technology Review, published by Thomson Gale on October 1, 2005. The length of the article is 1357 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Backup and disaster recovery techniques: a look back and forward.(first in/first out)
Author: W. Curtis Preston
Publication: Computer Technology Review (Newsletter)
Date: October 1, 2005
Publisher: Thomson Gale
Volume: 25 Issue: 6 Page: 4(1)

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Balance is a challenge for Westchester market.(Annual Review & Forecast): An article from: Real Estate Weekly

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Balance is a challenge for Westchester market.(Annual Review & Forecast): An article from: Real Estate Weekly

Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Real Estate Weekly, published by Thomson Gale on February 1, 2006. The length of the article is 1030 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Balance is a challenge for Westchester market.(Annual Review & Forecast)
Publication: Real Estate Weekly (Magazine/Journal)
Date: February 1, 2006
Publisher: Thomson Gale
Volume: 52 Issue: 25 Page: 21S(1)

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Business continuity in SMB: disaster recovery in the small-to-medium business space.(Storage Networking) : An article from: Computer Technology Review

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Business continuity in SMB: disaster recovery in the small-to-medium business space.(Storage Networking) : An article from: Computer Technology Review
Christine Chudnow
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Certification Central | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from Computer Technology Review, published by Thomson Gale on October 1, 2005. The length of the article is 1436 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Business continuity in SMB: disaster recovery in the small-to-medium business space.(Storage Networking)
Author: Christine Chudnow
Publication: Computer Technology Review (Newsletter)
Date: October 1, 2005
Publisher: Thomson Gale
Volume: 25 Issue: 6 Page: 1(2)

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Business Information in the UK: Market Review

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Business Information in the UK: Market Review
Key Note Publications Ltd
Manufacturer: MarketResearch.com
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Download Description

Key Note estimates that the UK business information market was worth £3.89bn in 1997, having grown by 11.1% in the year. Since 1993, the market has increased by 74.9%. Improved economic conditions have contributed significantly to this increase. In constant price terms, the market rose by 8.4% in 1997 and by 59.2% between 1993 and 1997. The largest sector of the UK business information market is market data. This includes items like trade magazines and newspapers, and accounts for 59.7% of the total. Financial data is the next largest, taking 24.9% of the market, with company data the smallest sector, accounting for 15.4% of the total. An important point determining usage of business information is the frequency with which data is updated. In terms of availability, most business information is either long-term (needs to be updated infrequently) or periodic (needs to be updated regularly, with frequency of update generally seen as a significant competitive advantage). Periodic and long-lived data accounts for 81% of all data sold in the UK. The major other type of data, ephemeral data, is restricted to real-time financial information, usually money market, securities and commodities data used by the financial markets. In 1997, Key Note estimates that in revenue terms, non-electronic methods of delivery still accounts for 63.5% of the UK business information market. Electronic methods -- principally online databases -- take 36.5%. Since 1995, electronic sources have made slower progress in taking share of the market than was the case previously. There are three main reasons for this: The early days of the Internet have seen an increase in free content offered by suppliers to attract new users. The rapid growth in the management consultancy market which has boosted non-electronic revenues (if consultancy revenues are excluded, then electronic sources have gained share of the market). The relative reduction in cost of electronic access as the Internet has grown in importance, and as end users and small businesses have been targeted by electronic hosts.

Causes & effects & virgins & raisins. (Illustrating General Semantics).: An article from: ETC.: A Review of General Semantics

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Causes & effects & virgins & raisins. (Illustrating General Semantics).: An article from: ETC.: A Review of General Semantics
Robert Wanderer
Manufacturer: International Society for General Semantics
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Philosophy | Nonfiction | Subjects | Books

Book Description

This digital document is an article from ETC.: A Review of General Semantics, published by International Society for General Semantics on March 22, 2003. The length of the article is 1332 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Causes & effects & virgins & raisins. (Illustrating General Semantics).
Author: Robert Wanderer
Publication: ETC.: A Review of General Semantics (Refereed)
Date: March 22, 2003
Publisher: International Society for General Semantics
Volume: 60 Issue: 1 Page: 94(4)

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Children and Adolescents in the Marketplace: Twenty-five Years of Academic Research.(Review): An article from: Journal of Consumer Affairs

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Children and Adolescents in the Marketplace: Twenty-five Years of Academic Research.(Review): An article from: Journal of Consumer Affairs
Les Carlson
Manufacturer: American Council on Consumer Interests
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 2000. The length of the article is 1489 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Children and Adolescents in the Marketplace: Twenty-five Years of Academic Research.(Review)
Author: Les Carlson
Publication: Journal of Consumer Affairs (Refereed)
Date: December 22, 2000
Publisher: American Council on Consumer Interests
Volume: 34 Issue: 2 Page: 361

Article Type: Book Review

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Download Description

Information and Communication Technologies and Broad-Based Development: A Partial Review of the Evidence is part of the World Bank Working Paper series. These papers are published to communicate the results of the Bank's ongoing research and to stimulate public discussion. Information and communication technologies (ICTs) are increasingly seen as integral to the development process. This working paper reviews: (a) some of the evidence for the link between telecommunications and the internet and economic growth; (b) the likely impact of the new ICTs on income inequality; and (c) anecdotal evidence regarding the role of the Internet in improving government services and governance. This study looks at methods to maximize access to the new ICTs, and to improve their development impact in both the generation of income and the provision of quality services.

Information and Communication Technologies and Broad-Based Development: Partial Review of the Evidence (World Bank Working Paper, No. 12)

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Information and Communication Technologies and Broad-Based Development: Partial Review of the Evidence (World Bank Working Paper, No. 12)
Jeremy Grace , Charles Kenny , and Christine Zhen-Wei Qiang
Manufacturer: World Bank Publications
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
ASIN: 0821355643

Book Description

Drawing on a wide range of documents and interviews with officials in the United States, Mexico, and Canada, as well the author's experience as an aide to Senator Bill Bradley during negotiations, Interpreting NAFTA is a history of the agreement's development, from opening talks to final passage. Frederick W. Mayer combines recent work in international relations, comparative politics, interest groups, and public opinion to develop a broad theoretical framework that crosses between international relations and domestic politics. Mayer demonstrates that to understand NAFTA, one must view it as simultaneously a matter of political interests, institutions, and ideas.

Customer Reviews:

A Great Book on a Dry Topic.......2002-01-13

A great presentation of what I expected to be an unexciting topic. Examines the workings of the political system in a highly readable way. I was not only well-informed after I read the book, but entertained as well!

Excellent Theoretical Framework.......2001-12-08

This is excellent material if you are conducting any kind of serious research on NAFTA and its negotiations' development and outcome. It provides with a huge theoretical framework, every step of the process. If your line of work is game theory, this book will really help you (or at least it worked wonders for me). This is mandatory reference material for anyone interested in studying NAFTA.

Mayer rivals Grisham. I couldn't put it down!.......1998-11-21

Mayer rivals Grisham. He enfolds the strategy of NAFTA like a good murder-mystery. More proof that reality is more entertaining than fiction. It's a thriller, a nail-biter. I couldn't put it down!

Average customer rating:

Fraud

Barbados Business Law Handbook
USA International Business Publications
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0739719149

Book Description

This law handbook contains information on basic business legislation, laws and regulatoins affecting export-import, business, foreign investments, property rights, taxation and banking. (Updated annually)

Customer Reviews:

Fraud.......2006-01-31

This book is a total fraud. Don't buy it. It's just reprints of political documents.

Barbados Business Law Handbook (World Business Law Handbook Library)

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Barbados Business Law Handbook (World Business Law Handbook Library)
Igor Oleynik
Manufacturer: International Business Publications USA
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Online Books | Books & Reading | Literature & Fiction | Subjects | Books

International Business Publications | By Publisher | e-Docs | Formats | Books
ASIN: B00005R4UW
Release Date: 2006-01-01

Book Description

Basic business legislation, laws, export-import regulations affecting business, business climate and contacts

Download Description

Basic business legislation, laws, export-import regulations affecting business, business climate and contacts

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Barbados Business Law Handbook
Emerging Markets Investment Center
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 0739704141

Book Description

This law handbook contains information on basic business legislation, laws and regulatoins affecting export-import, business, foreign investments, property rights, taxation and banking.

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Barbados Business Law Handbook-98
I. Russian Information &. Bus
Manufacturer: Russian Information & Business Center, Incorp
ProductGroup: Book
Binding: Paperback

General | Law | Subjects | Books

General | Law | Professional & Technical | Subjects | Books
ASIN: 1577518268

Barbados Investment and Business Guide (World Business Law Handbook Library)

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Barbados Investment and Business Guide (World Business Law Handbook Library)

Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
ASIN: 0739768654

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

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