Average customer rating:
- Un excelente libro con un pesimo nombre
|
Las 22 Leyes Inmutables De La Marca
Al Ries
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback
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ASIN: 9701031245 |
Book Description
Branding es uno de los términos del marketing que se pusieron de moda durante los años de 1990. De hecho, todo el mundo está convencido de que construir una marca "importante" para su producto o servicio es la única manera de sobrevivir en este entorno sobresaturado de ofertas.
La cuestión es: ¿Cómo hacerlo?
La respuesta es simple: Estudiando las leyes que gobiernan la marca en una obra que, como la "biblia de las marcas". Las 22 Leyes Inmutables de la Marca es un libro brillante, audaz y, afortunadamente, breve. Es "el libro" sobre la marca y su proceso de creación y desarrollo. Este texto reduce la enorme cantidad de principios y teorías expuestas en libros mucho más gruesos, complejos y aburridos. A la vez, reúne las experiencias acumuladas luego de aplicar no sólo las estrategias de marketing más eficaces en Coca-Cola, Xerox, BMW, Federal Express o Chupa- Chups, sino también los conocimientos y las vivencias de uno de los autores del ramo más conocidos en el mundo, Al Ries, y ahora con la colaboración de su hija, Laura Ries. Las 22 Leyes Inmutables de la Marca refuerza el éxito internacional de Las 22 Leyes Inmutables del Marketing y, en muy poco espacio, aporta la visión que todo experto verdaderamente necesita.
En este libro hallará:
Por qué se fracasa tratando de construir una marca con publicidad, relaciones públicas o un "packaging" vistoso.
Por qué demasiadas marcas significan menos ventas.
Por qué una marca de cualquier categoría debe dar la bienvenida a otras como ella.
Cómo definir su categoría...aunque no sea el primero en comercializarla.
Por qué crear una sensación de autenticidad puede ser aún más importante que llegar a tener una marca de calidad "cinco estrellas".
Cómo utilizar la publicidad para mantener viva la marca. Por qué una buena publicidad tradicional puede ser el nexo para el proceso de construcción de una marca.
Por qué dar a la marca el nombre apropiado puede ser más importante que la marca misma.
Y tal vez lo más importante de todo:
Cómo apropiarse de una palabra que ya está en la mente de los clientes.
Ameno y fácil de consultar, Las 22 Leyes Inmutables de la Marca es un libro de texto por demás útil que le proporcionará las armas necesarias para dominar su categoría y convertir su producto o servicio en una marca de calidad a nivel mundial.
Customer Reviews:
Un excelente libro con un pesimo nombre.......2001-01-08
Al junto a su hija Laura han logrado sintetizar magistralmente un sinnumero de aspectos a tener en cuenta al momento de crear y cultvar una marca, lastimosamente en ese intento violaron sus propias leyes y crearon una extension de linea para el anterior libro de Ries y sus socio Trout: Las 22 leyes inmutables de la marca. Ahora cuando la gente va a la libreria a comprar sus libros no sabe cual es cual. Los numeros simpre han sido interesantes al ofrecer en un titulo un numero exacto de beneficios para el lector, pero existen definitivamente mas numeros que el 22 o el 11. En resumen: Un libro bien interesante para todos aquellos que tienen a su cargo el cuidado de los aspectos fundamentales de una marca como su nombre, logosimbolo y significado.
Customer Reviews:
New Insights on the Implications of Sanctions.......1999-12-07
This book is a timely contribution to the foreign policy landscape. As the need for the U.S. to be able to influence actors and control technologies is on the rise, its tools to wield such influence are increasingly circumscribed. It's good to see a richer analysis of the "whys" of effectiveness of sanctions and incentives, particularly as they relate to firms.
Good contribution to the literature.......1999-12-04
With the available tools of influence and power declining--and the need for being able to wield such instruments on the rise--this book provides good insights as to the "whys" of effectiveness. The U.S. will increasingly face assymetric threats that hinge on others being able to access goods and technology. Shambaugh's book provides a richer understanding of the costs and benefits of appying sanctions, particularly in terms of the relationship between the state and private industry.
Average customer rating:
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World Consumer Spending 2005 - 2006 (World Consumer Spending)
Euromonitor
Manufacturer: Euromonitor Publications
ProductGroup: Book
Binding: Paperback
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ASIN: 1842643770 |
Average customer rating:
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World Consumer Spending: 2006/2007 (World Economic Factbook)
Euromonitor International
Manufacturer: Euromonitor Publications
ProductGroup: Book
Binding: Hardcover
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ASIN: 1842644009 |
Book Description
This digital document is an article from Sojourners Magazine, published by Thomson Gale on June 1, 2007. The length of the article is 1400 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Fashion conscious: clothing the world with justice.(FASHION)
Author: Marsh Molly
Publication:
Sojourners Magazine (Magazine/Journal)
Date: June 1, 2007
Publisher: Thomson Gale
Volume: 36
Issue: 6
Page: 38(4)
Distributed by Thomson Gale
Book Description
This digital document is an article from National Catholic Reporter, published by Thomson Gale on March 23, 2007. The length of the article is 829 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Inflation leaves Zimbabweans desperate.(WORLD)
Author: Marko Phiri
Publication:
National Catholic Reporter (Magazine/Journal)
Date: March 23, 2007
Publisher: Thomson Gale
Volume: 43
Issue: 21
Page: 9(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Black Enterprise, published by Thomson Gale on November 1, 2005. The length of the article is 488 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: It's a woman's world: Miriam Muley has the stats on the business of female persuasion.
Author: Tennille M. Robinson
Publication:
Black Enterprise (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 36
Issue: 4
Page: 80(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from National Institute Economic Review, published by Thomson Gale on April 1, 2006. The length of the article is 2761 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Risks to consumption in North America.(THE WORLD ECONOMY)
Publication:
National Institute Economic Review (Magazine/Journal)
Date: April 1, 2006
Publisher: Thomson Gale
Issue: 196
Page: 16(4)
Distributed by Thomson Gale
Book Description
This digital document is an article from Market Europe, published by Thomson Gale on January 1, 2007. The length of the article is 554 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Russian consumers-earning and spending more.
Author: Gale Reference Team
Publication:
Market Europe (Newsletter)
Date: January 1, 2007
Publisher: Thomson Gale
Volume: 18
Issue: 1
Page: NA
Distributed by Thomson Gale
Book Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on December 3, 2001. The length of the article is 554 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Tri-State consumers to spend less on holidays: Deloitte & Touche's survey indicates redirected spending patterns throughout region. (Year-End Wrap Up).(Brief Article)
Publication:
Westchester County Business Journal (Magazine/Journal)
Date: December 3, 2001
Publisher: Westfair Communications, Inc.
Volume: 40
Issue: 49
Page: 19(1)
Article Type: Brief Article
Distributed by Thomson Gale
Average customer rating:
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World Consumer Expenditure Patterns 2003 (World Consumer Spending)
Euromonitor
Manufacturer: Euromonitor Publications
ProductGroup: Book
Binding: Hardcover
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ASIN: 1842642529 |
Average customer rating:
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World Consumer Spending
Manufacturer: Euromonitor Publications
ProductGroup: Book
Binding: Library Binding
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ASIN: 1842644394 |
Book Description
Global financial markets are part of a much larger world, a world of fluid government policies, political unrest, and other unpredictable forces.
If It's Raining in Brazil, Buy Starbucks quantifies how far-reaching factors affect stock prices, and how investors can trade more effectively by understanding the links between these forces and the stock market. It focuses on specific macroeconomic forces and which sectors of the economy react to different indicators, providing investors and traders with clear signals on whether to buy, sell, or sit on the sidelines.
Unlike more targeted investing titles, Peter Navarro's insightful book contains benefits for all investorsfrom day traders to long-term, buy-and-hold investors. Simulations and analyses, along with real-life examples and case studies, provide inside details on:
- How to profit from specific technological change
- Strategies to trade effectively in times of recession or inflation
- Which economic indicators to followand why
Customer Reviews:
Not just for investors.......2007-02-10
The other reviews do a good job of summarizing the strengths and weaknesses of this book so I won't rehash them here. However I will say that this book is useful for more than just investors. For example, have you ever wondered what the implications were of:
- interest rate changes?
- currency, foreign exchange values?
- economic reports on: labour productivity, job creation, housing starts, trade balances, etc.?
- significant market news such as: droughts, flooding, unseasonally warm weather, wars, etc.?
Anyone that receives/reviews economics reports will benefit from reading this book as a quick primer or refresher on interpreting market or economic data and quickly arriving at it's implications.
Good info, arguable presentation .......2006-01-26
Reading first few chapter was a little disappointing. The authro keeps using examples like Janet is a good girl, she studied macroeconomics and she made a killing trade and bought a boat; Joe doesn't learn economics, he made a trade and lost a lot of money - these are not literal quotes, but you've got the idea. This oversimplified approach is a sort of annoying.
But by the end of the book, I have to admit, it has plenty of useful information. Basically if you want to make an investment, in order to understand the internal state of the company, you should read the balance, income and cash flow statements. But it's also important to see the big picture and understand the macro environment that company operates in. There are plenty of reports available and this book teaches you how to find and read that information. The book roughly covers college level (but it's written in plain english with almost no formulas or graphs), so unless you're a proffesional economist or investor, it will probably open your eyes on some aspects of how the US economy works, how it is being monitored and regulated.
Sometimes that book gives an impression, that ability to read reports can be easily converted into profitable trades, but if you get that impression, it's probably wrong. It's hard to be a successul investor if you can't see the big picture of what is going on. But the ability to read reports will not nessesary make you a good investor. So don't expect to discover an easy way to get rich.
Overall, the author was trying to explain some really important and valuable mocroeconomics topics in a simple way. And the book does contain a lot of it. But the style could be a little more serious to my taste.
Some good information, bad structure.......2005-07-31
This book has some good information on money supply, various views on economic stimulation, margins affected by commodity prices and more. The problem with the book though is a big one: the author is literally all over the place. His thoughts are not structured enough to make an argument in a compelling rational way. He consistently says things that sound like "you too can make money, here's how!". Then he contradicts himself by claiming that others discount the event-risk based news that he spends so much time talking about in the book.
This book is unorganized, but has some interesting information, although you really need to get through his tiring writing style and structure in order to get to it.
Great investment book from a macro perspective.......2005-04-21
I've read an extensive number of investment books on everything from day trading to futures to options to system trading, etc. This book takes a macroeconomic view of the market and is one I hadn't put too much emphasis on in my trading style. The more I read the book, the more I liked it and found its ideas logical and practical. It is not a "Holy Grail" book but is one that has expanded my knowledge envelope by also considering a macro view and has helped me trade more intelligently. The book describes how external events effect the market and how to take advantage of them. Events such as earnings reports, fed reports, climate events, etc. that definitely do effect on the market. The author tells how to trade in specific ETF's or stocks to take advantage of these events as well as other signifigant things like sector rotation. All in all, a great book.
Quite a good and interesting book for beginners.......2003-06-09
I have always been skeptical of trading or investment books with very "marketing" titles. Quite to my surprise, this book really delivers what it's title promises, that it can really be taken as a "guide" to profit from news and other market-moving events.
In fact, this is a book of fundamental/macro-economics analysis. Distinguishing itself from others, it is full of lively and vivid examples that readers can easily put the propositions into practice, with little modification, though the result is not guaranteed in this increasingly competitive market. Nevertheless, the if X, buy 1 and if Y, sell 2 approach can really speed up the learning curve of nearly all beginners.
One drawback: Although the author did mention the many "traps" in the market, the tone of these warnings was too light compared to the rosy pictures painted by the author himself on the effectiveness of his approach. As I mentioned before, there are more and more traps nowadays with the increasing employment of derivatives by professional traders. I think that the author should elaborate more on this respect.
Anyway, worth the price and the time.
Book Description
This investment guide contains basic information on economy, business, export-import and investment climate, opportunities, regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
Book Description
This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
Average customer rating:
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Brazil Investment and Business Guide (World Investment and Business Guide Library)
Igor Oleynik
Manufacturer: International Business Publications USA
ProductGroup: Book
Binding: Digital
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ASIN: B00005R4P5
Release Date: 2006-01-01 |
Book Description
Ultimate guide for conducting investment, export-import activity in the country. Strategic and business info, contacts, regulations and more. Updated annually
Download Description
Ultimate guide for conducting investment, export-import activity in the country. Strategic and business information, contacts, regulations and more. Updated annually
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- Managing Scientists: Leadership Strategies in Research and Development
- Managing the Design Factory
- Marketing and Consumer Identity in Multicultural America
- Marketing Research: An Applied Orientation with SPSS, Fourth Edition
- Marketing Research Project Manual
- Marketing Research: The Impact of the Internet
- Measuring Customer Satisfaction: Development and Use of Questionnaires
Books Index
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