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Koolatron Industries Limited: Ad Results Reports and Ad Layouts
K.L.H. Reed
Manufacturer: Trafford Publishing
ProductGroup: Book
Binding: Paperback
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ASIN: 1552126749 |
Book Description
Whether you're an entrepreneur, a business owner/manager, a marketing executive or an educator in the field of marketing or business statistics you will find valuable material in this book to help you learn how to create blockbuster ads. Over 190 ad layouts used are included for reference so that you can look up the winning ads and learn what made them winners.
For less than the price of the smallest mail order ad this book will show you:
Which of the 255 publications the company used for advertising were the most profitable Which months of the year produced the best response to the company's ads Whether "2-step inquiry plus follow-up" ads were as effective as 1-step direct sale ads Whether the use of color in the ads justified its cost Whether page position in the publication made a significant difference to the results Whether an order coupon helped or hindered the order response How new ads were tested against control ads and the results of the tests How a 2 word banner doubled the response to an entire month's ad campaign The amazing effect of odd second digit price level on order volumes How we sold more Koolatrons by mail order in the off-season than in-season The effect of ad size on profit contributions and order volumes
The Internet adds a powerful new ingredient to the mail order marketing mix, namely the ability to provide your customers with an unlimited amount of sales information at minimal cost. Mail order advertising, that pays for itself, is an ideal tool for directing your customers to your web site. There, the comprehensive information you provide can help you close the sale. The Internet has the potential to greatly reduce your selling cost per order and increase your profitability, if it is used properly in conjunction with mail order advertising. Mail order advertising is still essential to creating awareness of your product and its web site. The information in this book and its companion book, Koolatron Reports and Ad Layouts, can help you develop a winning direct response (mail order) advertising campaign, as the first step toward a dramatic increase in your sales.
Also available:
The Koolatron Story: How We Turned An Idea Into $19,000,000 In Sales In 6 Years...
Average customer rating:
- Erudition at it's best
- A good study in Ideology
- important addition to both Afro- and European history
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Black Marxism: The Making of the Black Radical Tradition
Manufacturer: The University of North Carolina Press
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Freedom Dreams: The Black Radical Imagination
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A Dictionary of Marxist Thought
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The Angela Y. Davis Reader (Blackwell Readers)
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The Practice of Diaspora: Literature, Translation, and the Rise of Black Internationalism
ASIN: 0807848298
Release Date: 2000-01-05 |
Book Description
In this ambitious work, first published in 1983, Cedric Robinson demonstrates that efforts to understand black people's history of resistance solely through the prism of Marxist theory are incomplete and inaccurate. Marxist analyses tend to presuppose European models of history and experience that downplay the significance of black people and black communities as agents of change and resistance. Black radicalism must be linked to the traditions of Africa and the unique experiences of blacks on western continents, Robinson argues, and any analyses of African American history need to acknowledge this.
To illustrate his argument, Robinson traces the emergence of Marxist ideology in Europe, the resistance by blacks in historically oppressive environments, and the influence of both of these traditions on such important twentieth-century black radical thinkers as W. E. B. Du Bois, C. L. R. James, and Richard Wright.
Customer Reviews:
Erudition at it's best.......2006-08-29
Upon completion of this treatise all readers should receive a Master's Degree in Black Studies. Robinson provides a detailed and complex study of Black Radicalism and Marxism's relation to it. This book works on a number of levels; Historical, Sociological and Philosophical. I think one of the book's strong points is that it broadens the reader's mind to other interpretations of Black Radicalism. His analysis of DuBois, and C.L.R. James' transformation is interesting along with his dissection of Marxian / Lenin dogma. Also, the way he traces the origins of racism in European culture to early Ethnic Group stratification in anitquity is insightful.
A good study in Ideology.......2003-05-01
Obviously the first reviewer hasn't read the book. Robinson is arguing against a Marxist interpretation of the black radical struggle. He traces the history of European capitalism and the Marxist theoretical development that is based on this history in order to illustrate that Marxism is somewhat divorced from the history of Africa and African descendants. George Padmore was once an adamant Communist, but rejected the ideology due, in part, to the reasons that Robinson outlines.
The book is a bit inaccessible at times, but it's worth reading.
important addition to both Afro- and European history.......2000-03-26
It's time that Robinson's work receives the attention it deserves. No other book on African and African American thought that I know of shows such a keen ability, or even acknowledges the need for, a contextualization of black radicalism within the larger currents of world history. Unlike most intellectual histories which restrict themselves to national or racial boundaries, Robinson addresses the emergence of Marxism within western civilization, reaching back to the medieval and even classical periods, and shows how its thinkers were guided by ethnocentric and universalistic tendencies that caused them to miss the way that class solidarity has been thwarted by nationalism and ethnicity, and of how socialism as envisioned by European radicals has never been monolithic but has adapted itself to local and regional folkways. My only criticism of this work is that Franz Fanon is not included in the list of important black thinkers (Du Bois, James and Wright) to be discussed. Fanon's synthesis of nationalism, communism and existentialism as phenomena to be considered simulatenously for analyzing postcolonial movements seems to fit Robinson's discussion very well, so I'm surprised he receives such little attention. Otherwise, this is a wonderful and surprising study, which I highly recommend, and one that surpasses the unfortunate practice of so many books on African thought that refuse to recognize the dialectic between black and European intellectuals.
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Report on the State of the European Union: Volume 2 (Report on the State of the European Union)
Jean-Paul Fitoussi , and
Jacques Le Cacheux
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover
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ASIN: 1403987408
Release Date: 2007-02-20 |
Book Description
The time has come to open a lucid debate on the ways and means to make Europe better deliver democracy and sustainable growth. The Report on the State of the European Union examines the progress of European integration and focuses on economic aspects of the process. This second volume in the series, explores the four crises of contemporary Europe, those of growth, trust, inequalities and unity. The report is written in an accessible way and will be a useful resource for academics, students, policymakers, journalists and government advisors.
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EMU and the International Monetary System
Manufacturer: International Monetary Fund
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Binding: Paperback
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ASIN: 1557756643 |
Book Description
This book contains the proceedings of the seminar held in Washington, D.C., on March 17-18, 1997, cosponsored by the IMF and Fondation Camille Gutt. Conference participants discussed implications of European Economic and Monetary Union (EMU) on exchange and financial markets, and consequently on the activities of market participants and private and official institutions. The five main themes of the seminar were the characteristics of the euro and its potential role as an international currency, EMU and international policy coordination, EMU and the relationship between the IMF and its EMU members, lessons of European monetary integration for the international monetary system, and the transition to EMU.
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Winners and Losers of EU Integration: Policy Issues for Central and Eastern Europe
Helen Tang
Manufacturer: World Bank Publications
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Binding: Paperback
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ASIN: 0821344277
Release Date: 2005-09-30 |
Book Description
"The Czech capital market has not played an important role in the development of the Czech economy thus far. On the other hand... it has been used and often abused as a tool of wealth redistribution in the CR [Czech Republic], and has influenced the outcome of winners and losers of the transformation process to date." Ten countries in Central and Eastern European (CEECs) have applied for membership in the European Union (EU). They could gain from exchanging lessons of experiences and best practices with each other as they address the common set of challenges in their preparation for EU accession. The "EU Integration" network of research institutes in the ten CEECs provides a valuable forum for such exchanges on key economic, social and political issues related to EU membership. This volume contains the papers presented at the first meeting of the EU integration network, as well as some background papers. The papers seek to identify the main economic, social and political groups that would gain or lose from accession, and highlight the policy adjustments on the parts of both the EU and the CEECs to ease the accession process. The contributors include researchers from the ten CEECs, as well as from current EU member countries. This publication will be of interest ot research institutions, governments, and nongovernmental organizations.
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The European Union and Developing Countries: The Challenges of Globalization
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover
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ASIN: 0312211899 |
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The Impact of EMU on Europe and the Developing Countries (Wider Studies in Development Economics)
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Hardcover
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ASIN: 0199245312 |
Book Description
Now that EMU is here and likely to stay, the "second generation" of research is under way. This volume presents a significant sample of that research and explores questions such as: How do central bankers who used to run their own banks now melt into a single pot? Are labour markets going to
shape up? Is the euro becoming a world currency?
Customer Reviews:
The Process of Integrating Europe - An introduction to the theoretical and historical background........2007-06-18
This review is more of a greater explanation of the contents, rather than analysis of the material selected, because it's been a while since I read this and the book contents are unable to be searched on here.
The first section of the book gives the title of the book a misnomer, which is comprised of direct speeches given by the early (1930s - 1950s) thinkers and leaders (Spenelli and Rossi, De Gaulle, and others) and contemporary ones (Blair, DeLors, Fischer) in what is now known as the European Union. Additionally, the preambles of the Nice and Maastrich Treaties were included. The preambles and speeches provide a valuabl, first-hand source on the leaders' views of integration and how the EU wanted to integration to take place.
The second section provides an analysis of early integration theories (economic integration) and the effects of integration in the EU (the fate of the nation-state). There are 7 articles in this section.
The last section has more analytical approach to contemporary theories (functionalism, neofunctionalism) of integration and levels of governance within the EU.
For each reading, the editors provide a brief explanation of the and a small historical background of author and the reading, which is valuable for readers, especially those with a minimal background on the European Union.
Since this collection is focused on integration, I was a bit surprised there was not anything (to the best of my knowledge) regarding the Euro (the common currency) or migration policy. Overall, I rate this a 3.5 stars, rounded to four on Amazon.
Brent Nelsen is a Norse God!.......2003-02-15
Wow! This man knows how to write a book on EU law! No one captures the flair and significance of Europe like he does. The chapter on "The Tragedy of Europe" brought tears to my eyes. Why did they not listen?! Why did this have to happen! Nelsen knows and he tells you. I recommend this book to all, not just Norse love gods, but to all humanity!
interesting historical & political overview.......1999-04-13
I found this book a useful reference work for the original texts concerning the political study of EU integration history & theory.
Average customer rating:
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France in the New Europe: Changing Yet Steadfast (New Horizons in Comparative Politics)
Ronald Tiersky
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Paperback
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ASIN: 0534189245 |
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Financial Services Liberalization in the Wto
Wendy Dobson ,
Jacquet Pierre , and
Pierre Jacquet
Manufacturer: Peterson Institute
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ASIN: 0881322547 |
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Euro: Impact and Reality
Chris Charlton
Manufacturer: Financial Times/Prentice Hall
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Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency
ASIN: 0273638777 |
Book Description
The global financial and corporate markets face an unprecedented challenge--introducing the Euro. This is the practitioners guide to the issues, problems and risks of tackling that challenge. Do we have the systems and tools to deal with this risk? This comprehensive and practical book will be a working assistant to managers, particularly in financial services, facing this new task.
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Polynesia French Business Law Handbook
Manufacturer: International Business Publications, USA
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ASIN: 0739788639 |
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Polynesia French: A Spy Guide (World Business Law Handbook Library)
Manufacturer: Intl Business Pubns USA
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ASIN: 0739785826 |
Book Description
Everything a successful "spy" must know on the country. Strategic and practical information on government, national security, army, foreign relations, economy, technology, mineral resources, as well as culture, history, traditions, government and business contacts and more...
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