Book Description
"This manuscript provides a blueprint for people conducting focus groups. The examples are highly useful and in combination with the book give people the information they need to actually run a focus group. . . . Chapter nine is uniquely useful for educators who frequently work with children and teachers in school settings. The concrete examples will be extremely helpful to focus group moderators. . . . The book will be useful for reference and for courses in survey research. I will recommend the book for both purposes." --Kathy Green, University of Denver "This book does a nice job of providing readers with the specific steps necessary to conduct focus groups. If a person had never heard of a 'focus group interview' before reading this book, they would have an excellent comprehension of the history, specific methods, and pitfalls of using the focus group interview methodology." --Thomas M. Archer, The Ohio State University Why use focus groups in educational and psychological research? The focus group interview is a research tool that holds great promise for application in educational and psychological research. Focus groups offer an effective way to obtain knowledge about what key stakeholders think and feel resulting in information that yields better surveys, evaluations, and research studies. Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator's guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing "trial runs" of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects' responses. Focus Group Interviews in Education and Psychology is an invaluable tool that is beneficial to researchers and professionals in research methods/evaluation, psychology, education, and social work.
Customer Reviews:
Well organized and clearly written.......1999-10-22
I have used this book in the development of focus group research projects. It is a well organized and clearly written guide to focus group research. I recommend it highly!
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Enhanced Ethnographic Methods: Audiovisual Techniques, Focused Group Interviews, and Elicitation: Audiovisual Techniques, Focused Group Interviews, and Elicitation (Ethnographer's Toolkit , Vol 3)
Jean J. Schensul
Manufacturer: AltaMira Press
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Essential Ethnographic Methods: Observations, Interviews, and Questionnaires: Observations, Interviews, and Questionnaires (Ethnographer's Toolkit , Vol 2)
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Analyzing and Interpreting Ethnographic Data (Ethnographer's Toolkit , Vol 5)
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Designing and Conducting Ethnographic Research (Ethnographer's Toolkit , Vol 1)
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Mapping Social Networks, Spatial Data, and Hidden Populations (Ethnographer's Toolkit , Vol 4)
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Researcher Roles and Research Partnerships (Ethnographer's Toolkit , Vol 6)
ASIN: 0761991298 |
Book Description
In addition to the traditional use of participant observation, interviews, and surveys, qualitative researchers have developed a variety of other methods to obtain information in their studies. Visual data from film and still photographs are now supplemented with video and computer techniques and are used in many settings. Focused group interviews, once in the domain of market researchers, are now regularly used by qualitative researchers as well. Elicitation techniques, such as triads, pile sorts, and freelists, originally developed by cognitive anthropologists have been widely adopted to help understand the inner workings of the members of a group. In this brief volume, these three sets of methods are explained in simple, practical language. The authors describe when and how to use these sets of techniques for community research, market research, and formative evaluation and other health, social welfare, and educational settings both domestically and internationally.
Customer Reviews:
Review.......2002-08-06
This volume is a very easy to read and is organized to be used as a reference tool. The format of having frequent summary tables makes the relevant information very accessible and easy to find. The authors have included a lot of examples of ways that their techniques have been used in real research for clarification purposes. However, these are set off from the main text into separate sections so it is convenient both to read for the base content and skip the examples or to get a fuller understanding to read straight through. The key points are bolded and emphasized by special markers and the important definitions are pulled into the margins. This makes it simple to get the main points of the book without much effort.
There are three main topics covered as supplementary methods to do ethnographic research: Audiovisual techniques, Focus Group Interviewing, and Elicitation Techniques for Cultural Domain Analysis. The authors make it very clear that there is a definite niche for these methods in the field of ethnography, but also that these are to be used as auxiliaries to the main methods covered in another volume. The book covers the main advantages and disadvantages of each of these techniques, gives step by step instructions as to how to implement the techniques and gives thorough examples of how these methods have already been used in the field.
This volume is clearly part of a larger series and the authors urge the readers to use the whole succession. The introduction to the book is actually more of an introduction to the entire took kit series than an overview of the book. This particular part of the sequence is valuable for someone who is involved in ethnography and is looking for new ideas to get at specific issues, or is looking for a way to get good supplementary information. This book is definitely not the core of the series, but it is an excellent work on some of the issues on the periphery.
Customer Reviews:
Market Researchers: It pays to get back to your roots. This is a foundation text worth revisiting........2006-01-13
Robert K Merton is a name largely forgotten in marketing research circles, yet he is widely credited as being the inventor of the focus group as a concept. It began when he was roped in by his colleague (another research giant)Paul Lazarsfeld to assist with a project looking at how groups of US soliders were reacting to Uncle Sam propaganda films.
Merton observed some interviews and was appalled, basically, by the lack of technique. The questions were leading, the interviewer bias was showing (So how totally evil do you think these Nazi's are?) and... well, Merton took up Lazarsfeld's offer to lead the project. This was in the 1940s, and Lazarfeld's "Columbia school" was the dominant force in pioneering the art and science of Market Research. Many of the techniques we use today (often without question)came from these people.
Merton went on to carve out his name as a great and influential sociologist, but not before he wrote this handy volume in 1951, a complete guide to the techniques of conducting a focused interview - that is, an interview that has an agenda to find evidence that helps prove or disprove a particular thesis.
The original text became a bible for interviewers, and for good reason. While you'll find Merton's style a little dry, the book is fastidious in going through all aspects of the interview and discussing the philosophy behind what we're doing.
Researchers, like golfers, need to be quite self-conscious, I feel, to go back and hone our skills and re-think our techniques and emerge (like Tiger Woods, I dare say, after redefining his swing) better and stronger as professionals. This book helps us literally to go back and revisit where our techniques and methods come from.
It includes a forward in which Merton reasserts his role as a pioneer (I think it reads too self-justifyingly, and way too stuffily) but he has a fair point. When a great idea gets incorporated into society, or - as we see in this case - into a profession, then something is usually lost: the initial rationale perhaps.
For your professional growth I recommend this volume strongly, and recommend a copy for your qualitative team. It helps you get back and question and polish the interview techniques we take for granted.
Book Description
The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the ``second coming'' of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; using focus group resources.
Customer Reviews:
academic drivel; shame on McGraw-Hill.......2005-11-27
Why didn't I listen to the other reviewers before buying this book? The critiques offered were spot on, and if anything too mild.
I bought this book with the idea of learning about how to use focus groups in launching a new business. I will have to look elsewhere. But since the book was so deliciously bad, I am going to enjoy trashing it here. Or, as the author (who by the way has a PHd in Psychology) would probably say: it is highly cathartic to vent dissonence, substantiating real and or percieved loss of value through providing feedback in a forum of peers".
1) Other reviewers already mentioned this book reads like a doctoral thesis. Much too generous. I would say it reads like the "Duke University Post-Graduate Journal of Letters of the Deptartment of Deconstructing Marketing Psychology".
2) The book is chock full of self-promotion. If the author needs to establish credentials, the introduction is the place to do it. To insert your resume into the text of the book is just annoying.
3) The chapters titles often provide no clue as to what the chapter is supposed to be about. This is particularly damning, since reading the chapters themselves doesn't always solve the riddle. I defy you to guess the subject of these chapters:
"The Technical Revolution" - Chapter 3
"The Technical Revolution II: The Second Coming" - Chapter 4
"The Theoretical Concept" - Chapter 5
"The Soul of the Focus Group" - Chapter 6
The titles of sub-chapters were equally inane. A few random examples: "What Am I Bid?"; "People Boxes"; "Shifting Gears".
4) Much of the book is simply off topic. I understood this to be a guide to planning and implementing focus groups. If only. Two chapters are historical digressions into the roots of focus groups. Another chapter surveys the psychology of consumerism. Some chapters I still don't know what they were supposed to be about. Elsewhere the book plumbs such issues as the gripes of quantitative researchers towards the qualitative researchers, the authors stream of consiousness as she prepares herself for writing reports, the role of advertising in society, etc.
5) The book does not tackle the very pertinent question of what types of marketing problems are best solved with focus groups, and what types are best solved with surveys. Given the amount of academic soul-searching the author engages in, this is inexusable.
This book was not a complete waste. I did get some useful information from reading it. However, page for page, it was the most narcissistic book I have ever bought.
So-so.......2003-02-27
I would not recommend buying this book. The information covered in it is also covered in other books, but this one is exceptionally long-winded. On top of that, there is a plethora of typographical errors (which drive me absolutely nuts in a published, hardcopy book).
inaccessible thesis-style writing..........2000-10-31
i'm annoyed with myself for buying it because this is totally not what i was hoping for. i needed a book that matches this book's byline "A Strategic Guide to Organizing..." and in my mind it doesn't live up to that. This book definitely needs to have a "warning: experts only" or "warning: academics only" the way that computer books do. then i could have bought the introductory book that i needed instead of this piece of work that reads like something aimed at a college professor instead of a working professional.
the frustrating part here is that there *is* good information in here, it just takes 4 times longer to extract it and digest it than you can with a book that's utilizes plain lanuguage, better typesetting and layout, and some degree of user-friendliness. to make an analogy: i needed the "Mac" version of this information and what i bought was the commandline unix version.
inaccessible thesis-style writing..........2000-10-31
i'm annoyed with myself for buying it because this is totally not what i was hoping for. i needed a book that matches this book's byline "A Strategic Guide to Organizing..." and in my mind it doesn't live up to that. This book definitely needs to have a "warning: experts only" or "warning: academics only" the way that computer books do. then i could have bought the introductory book that i needed instead of this piece of work that reads like something aimed at a college professor instead of a working professional.
Expert advice, unfortunately not for beginners.......2000-06-12
Faley Templeton seems to know a lot about focus groups but i think she could have spent more time on structuring her book. She talks a lot about her daily experience and her personal opinion on testing aspects. As a novice to this subject I expected a kick-start on how to conduct focus groups - with more facts and basics. This seems to be a book for experts who want to get some additional insight from another expert.
Book Description
This digital document is an article from Community College Week, published by Cox, Matthews & Associates on February 18, 2002. The length of the article is 2494 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: A community college life: after decades of work and study focused on community college leadership. Dr. George Baker has hung up his mortar board. In an interview shortly before his retirement late last year, Baker talked about his experiences, observations and hopes for what he calls the greatest educational invention of the 20th century.(Interview)
Author: Kathleen Kennedy Manzo
Publication:
Community College Week (Newspaper)
Date: February 18, 2002
Publisher: Cox, Matthews & Associates
Volume: 14
Issue: 14
Page: 6(3)
Article Type: Interview
Distributed by Thomson Gale
Book Description
This digital document is an article from Jet, published by Thomson Gale on May 15, 2006. The length of the article is 1485 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Despite split from husband, Kimora Lee Simmons stays focused on family & business.(Interview)(Cover story)(Biography)
Author: Melody K. Hoffman
Publication:
Jet (Magazine/Journal)
Date: May 15, 2006
Publisher: Thomson Gale
Volume: 109
Issue: 19
Page: 52(6)
Article Type: Cover story, Interview, Biography
Distributed by Thomson Gale
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Focus Group Interviews: A Reader
Thomas J. Hayes
Manufacturer: Amer Marketing Assn
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ASIN: 0877572011 |
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Focus group interviews: A reader
Manufacturer: American Marketing Association
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ASIN: 0877571236 |
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This digital document is an article from Wines & Vines, published by Hiaring Company on October 1, 2003. The length of the article is 1664 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Tom Hobart staying focused.(owner of Vinogistics consulting firm)(Interview)
Author: Larry Walker
Publication:
Wines & Vines (Magazine/Journal)
Date: October 1, 2003
Publisher: Hiaring Company
Volume: 84
Issue: 10
Page: 18(4)
Article Type: Interview
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Book Description
This digital document is an article from Implement & Tractor, published by Agra USA on January 1, 1996. The length of the article is 1973 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Oregon, IL-based Woods Equipment Co. is one of the world's largest manufacturers of equipment attachments. CEO Tom Laird, who has engineered the company's phenomenal growth since it started expanding in 1993, says that the company's success can be attributed to its decision to acquire more companies and build more plants. Laird also cites a complete product line and significant investments in new product development as other reasons for the company's growth.
Citation Details
Title: Woods Equipment: spectacular growth using focused, aggressive management. (interview with Woods Equipment Co. CEO Tom Laird)(Interview)
Author: Bill Freiberg
Publication:
Implement & Tractor (Magazine/Journal)
Date: January 1, 1996
Publisher: Agra USA
Volume: v111
Issue: n1
Page: p6(4)
Article Type: Interview
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Heterodox Views of Finance and Cycles in the Spanish Economy (Alternative Voices in Contemporary Economics)
Manuel Roman
Manufacturer: Ashgate Publishing
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ASIN: 0754619257 |
Book Description
Relations between the U.S. and Europe have declined in recent years, and today they are worse than at any time since the 1960s. In Friendly Fire, a veteran reporter known for her shrewd observations of political behavior in Europe examines the widening gulf and worsening acrimony between the U.S. and its traditional allies on the European continent.
Elizabeth Pond examines a number of disputes—chronic trade quarrels, the International Criminal Court, the Kyoto Protocol, Israeli-Palestinian violence, and Iraq—and identifies the ways in which they reinforce and exacerbate one another. European governments have accepted a rhetorical responsibility for global (and not just European) security, but the dearth of defense funding in Europe, disagreements over tactics, and the bad American temper toward the Europeans have added to the estrangement.
Customer Reviews:
An essential history of Transatlantic ties since 9/11.......2007-02-02
This book is absolutely essential to anyone who is seeking to understand what went wrong between Europe and the U.S. following 9/11. The author has great insight, excellent information and a good natured understanding of the conflicts between the two powers.
Outdated & Non-Comprehensive.......2004-10-20
Ms. Pond does a great deal of research for her piece, Friendly Fire, and the depth of her knowledge shows. She is able to cite with authority much of the progression of events and media coverage of the fallout between the United States and Europe up until immediately following the swift US victory against Saddam Hussein.
However, her book unfortunately includes several issues that have since either been refuted or made irrelevant by subsequent disputes. The Plame affair, involving Ambassador Wilson, have been thoroughly debunked, while relations between the allies underwent even more convulsions in the reconstruction period of the Coalition occupation of Iraq.
It cannot be said that this incompletenes is her fault, but for someone looking for a more complete review of post-9/11 US-European relations, this offers only half of the tale. Further, as she is a correspondent in Germany, he work is heavily weighted toward the US-German relationship, almost entirely ignoring the French leadership's crusade against American "hyperpower." Still, if you are looking for an in-depth exploration of the US-German relationship from 9/11 until the victory against Saddam, this is more than sufficient, clear and well-researched.
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Basic information on foreign and domestic policy, national security, political system, parties and elections, government and administrative structure. Participation in international organizations, treaties and regional unions. International and foreign policy and more.
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This investment guide contains basic information on economy, business, export-import and investment climate, opportunities, regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
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Azerbaijan Investment & Business Guide
Manufacturer: International Business Publications, USA
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Ultimate handbook on adoption procedures, laws and regulations for selected countries, including Russia, Vietnam, China, Cambodia, Ukraine and others.
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This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.
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This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic and practical information for conducting successful business and export-import activity in the country. Includes information on the most important business contacts and business travel. Updated annually. This book is also available on a CD-ROM.
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