Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

Book Description

A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

Customer Reviews:

Excellent Reference Book.......2007-07-09

Excellent Reference Manual. This will stay on my bookshelf for easy referencing at all times.

An awesome resource for publishers and booksellers.......2005-04-14

This is an amazing resource for ideas. It should be on every bookseller's bookshelf. I keep it handy for when I am hungry for creative ideas.

Like all of Nat Bodian's books, it's top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic.

This book is in the same league with John Kremer's "Book Marketing Made Easier" (bookmarket.com) and E Haldeman-Julius's "First Hundred Million" (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer's book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it.

If you have a chance to pick up any of Bodian's books, do it! I love them.

The Boiler Room and Other Telephone Sales Scams

Average customer rating:

Excellent Book

The Boiler Room and Other Telephone Sales Scams
Robert J. Stevenson
Manufacturer: University of Illinois Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Ethics | Business Life | Business & Investing | Subjects | Books

Shopping & Commerce | Reference | Business & Investing | Subjects | Books

Mail Order | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Criminology | Crime & Criminals | Nonfiction | Subjects | Books

General | Social Sciences | Nonfiction | Subjects | Books

Crimes of Persuasion: Schemes, scams, frauds.

ASIN: 0252022653

Customer Reviews:

Excellent Book.......2003-07-02

I thought this was an excellent book. The epilogue alone is worth the price of the book. Builds on what Polsky started with his book. Quite interesting.

10 questions for Joe Warner founder, 20/10 Design.(MOVERS AND SHAKERS)(Interview): An article from: Campaigns & Elections

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10 questions for Joe Warner founder, 20/10 Design.(MOVERS AND SHAKERS)(Interview): An article from: Campaigns & Elections
Gale Reference Team
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Thomson Gale on May 1, 2007. The length of the article is 753 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: 10 questions for Joe Warner founder, 20/10 Design.(MOVERS AND SHAKERS)(Interview)
Author: Gale Reference Team
Publication: Campaigns & Elections (Magazine/Journal)
Date: May 1, 2007
Publisher: Thomson Gale
Volume: 28 Issue: 5 Page: 31(1)

Article Type: Interview

Distributed by Thomson Gale

Application of the SCOR Model in Supply Chain Management

Average customer rating:

An excellent and outstanding book about Supply Chain Management and SCOR

Application of the SCOR Model in Supply Chain Management
Rolf G. Poluha
Manufacturer: Cambria Press
ProductGroup: Book
Binding: Hardcover

General | Job Hunting & Careers | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Management Science | Management & Leadership | Business & Investing | Subjects | Books

Operations Research | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

Quality Control | Management & Leadership | Business & Investing | Subjects | Books

Total Quality Management | Management & Leadership | Business & Investing | Subjects | Books

Mail Order | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Purchasing & Buying | Industries & Professions | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Supply Chain Excellence: A Handbook for Dramatic Improvement Using the SCOR Model

ASIN: 1934043230

Book Description

Supply Chain Management is an intensively discussed topic within industrial and business management.Despite the popularity of the SCOR model, there exists a dearth of scientific research into its applicability. This book is the first exploratory examination and systematic presentation of the scientific applicability of the SCOR model by a Ph.D. and seasoned Professional who brings to the task a wealth of knowledge and industry relevant materials and perspectives.

Customer Reviews:

An excellent and outstanding book about Supply Chain Management and SCOR.......2007-08-08

This book by Dr. Poluha, a renowned SCOR expert who has published several books about this subject in Europe, such as Spitzenleistungen Im Supply Chain Management: Ein Praxishandbuch zur Optimierung mit SCOR, is remarkable for several reasons. First, it is dealing with a topic which is for quite some time and even more so nowadays of high interest, namely Supply Chain Management. Next, it is focusing on an approach which has got increasing attention in the past couple of years, namely the Supply Chain Operations Reference model (SCOR). And finally, it fulfills both high academic and practical standards as far as content and quality are concerned. Overall, it's highly recommendable for professionals working in the field of Logistics, Procurement or Manufacturing, as well as students and scholars looking into the subject of Management and Industrial Engineering.

The art of the self-mailer: how to grab attention step-by-step. (direct mail for political campaign literature): An article from: Campaigns & Elections

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The art of the self-mailer: how to grab attention step-by-step. (direct mail for political campaign literature): An article from: Campaigns & Elections
Michael Terris , and Eric Jaye
Manufacturer: Campaigns & Elections, Inc.
ProductGroup: Book
Binding: Digital

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on September 1, 1995. The length of the article is 1214 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Direct mail allows the distribution of political campaign literature to a wider audience. However, a number of factors must be considered before turning to direct mail. The need to use direct mail should first be determined. Target voters must be selected based on factors such as vote history, party, age and gender. Creativity is essential to grab the voters' attention while efforts should also be made to ensure that the mail reaches the voter.

Citation Details
Title: The art of the self-mailer: how to grab attention step-by-step. (direct mail for political campaign literature)
Author: Michael Terris
Publication: Campaigns & Elections (Refereed)
Date: September 1, 1995
Publisher: Campaigns & Elections, Inc.
Volume: v16 Issue: n9 Page: p34(2)

Distributed by Thomson Gale

Brush Your Teeth! Clean Your Room! Check Your E-Mail! The Online Habits of Modern Teens

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Brush Your Teeth! Clean Your Room! Check Your E-Mail! The Online Habits of Modern Teens
Yankee Group
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

E-mail | Software | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Science | Subjects | Books

Book Description

The activities of the Anywhere Consumer™ are unconstrained by physical location, device, form factor or time of day (see the March 2007 Yankee Group Report, The Battle for the Anywhere Consumer). Anywhere Consumers challenge the status quo for commercializing consumer activities—aided by the pervasive technology trends of Internet Protocol standards, the digitization of content and applications, lower cost of media storage, and a proliferation of broadband networks, both fixed and wireless.

Campaign Management.(advertisement)(Directory): An article from: Campaigns & Elections

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Campaign Management.(advertisement)(Directory): An article from: Campaigns & Elections

Manufacturer: Campaigns & Elections, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on March 1, 2002. The length of the article is 1597 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Campaign Management.(advertisement)(Directory)
Publication: Campaigns & Elections (Refereed)
Date: March 1, 2002
Publisher: Campaigns & Elections, Inc.
Volume: 23 Issue: 2 Page: 28(2)

Article Type: Directory

Distributed by Thomson Gale

Direct Mail: Strategy & Creative.(Directory): An article from: Campaigns & Elections

Average customer rating:

Direct Mail: Strategy & Creative.(Directory): An article from: Campaigns & Elections

Manufacturer: Campaigns & Elections, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on March 1, 2002. The length of the article is 4126 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Direct Mail: Strategy & Creative.(Directory)
Publication: Campaigns & Elections (Refereed)
Date: March 1, 2002
Publisher: Campaigns & Elections, Inc.
Volume: 23 Issue: 2 Page: 29(5)

Article Type: Directory

Distributed by Thomson Gale

Average customer rating:

Direct Mail: Strategy & Creative.(Directory): An article from: Campaigns & Elections

Manufacturer: Campaigns & Elections, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on March 1, 2001. The length of the article is 4068 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Direct Mail: Strategy & Creative.(Directory)
Publication: Campaigns & Elections (Refereed)
Date: March 1, 2001
Publisher: Campaigns & Elections, Inc.
Volume: 22 Issue: 1 Page: 29

Article Type: Directory

Distributed by Thomson Gale

District roots, E-mail distribution, chasing rumors. (Campaign Doctor).: An article from: Campaigns & Elections

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District roots, E-mail distribution, chasing rumors. (Campaign Doctor).: An article from: Campaigns & Elections
Craig Varoga
Manufacturer: Campaigns & Elections, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on April 1, 2003. The length of the article is 859 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: District roots, E-mail distribution, chasing rumors. (Campaign Doctor).
Author: Craig Varoga
Publication: Campaigns & Elections (Refereed)
Date: April 1, 2003
Publisher: Campaigns & Elections, Inc.
Volume: 24 Issue: 4 Page: 53(1)

Distributed by Thomson Gale

Book Description

This volume looks at the three dimensions of social exclusion: economic, social and political. Exclusion is analyzed as a new approach to such issues as the "new" poverty, precariousness, long-term unemployment, social polarization and lack of citizenship. The book shows how relational and distributional aspects of poverty are interlinked.

Book Description

This report contains business intelligence information for succesful export-import, business and investment operations, strategic contacts and more... The report also contains selected information on investment and business opportunities, international economic projects, tenders, government projects, as well as, marketing and export-import opportunities information.

Average customer rating:

Gambia Investment & Business Guide
Emerging Markets Investment Center
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback
ASIN: 0739702572

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities, regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

Gambia Investment & Business Guide (World Investment and Business Library)

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Gambia Investment & Business Guide (World Investment and Business Library)
International Business Publications USA
Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books
ASIN: 0739769154

Book Description

This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes information on the most important business contacts and business travel. Updated annually.

Gambia: A Spy Guide (World Business and Investment Opportunities Library)

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Gambia: A Spy Guide (World Business and Investment Opportunities Library)

Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

Everything a successful "spy" must know on the country. Strategic and practical information on government, national security, army, foreign relations, economy, technology, mineral resources, as well as culture, history, traditions, government and business contacts and more...

Gambia Mineral & Mining Sector Investment And Business Guide (World Business, Investment and Government Library)

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Gambia Mineral & Mining Sector Investment And Business Guide (World Business, Investment and Government Library)
USA International Business Publications
Manufacturer: Intl Business Pubns USA
ProductGroup: Book
Binding: Paperback

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 0739751212

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