The Value Net: A Tool for Competitive Strategy

Book Description

Once you come to believe in a map, it is very difficult to change it, and, if your facts are wrong then you will be relying on a map that is wrong too. Too often 'mental maps' act like blinkers rather than guides - preventing us from acting effectively. Rafael Ramirez (from the Preface) The Value Net A Tool for Competitive Strategy Cinzia Parolini SDA Bocconi, School of Management, Milan, Italy Faced with a continuously changing, and an increasingly competitive, business environment, strategic analysts and senior managers are still reluctant to forsake the familiar and traditional tools and models which were conceived in the very different world of the 1970s and 1980s. However, these methods of analysis are less and less applicable to the blurred and shifting boundaries of today's business world. This book challenges the tools and models that we use when looking at how value is created, shaped and maintained and presents a new and completely viable methodology - the value net. This methodology provides the reader with a new way of dealing with value in the modern environment. Above all it can be used for the analysis of competitive systems that cannot adequately be analysed using established models. Supported by an impressive array of case studies from industries with which most people will be readily familiar - books, online trading, music, coffee etc. - the book argues that in order to remain competitive, strategists, planners and managers should not use yesterday's tools for today's decisions. This well-structured and highly readable book will help create a brand new perspective in strategic analysis and formulation and will interest managers, strategy consultants, MBA and Executive students in these areas. Business Strategy

Customer Reviews:

A new model to interpret dynamic sectors.......2000-04-30

If the first chapter is a helpful synopsis of the evolutions that most of the competitive systems have gone through, the rest of the book concentrates on the Value Net Model. This tool is clearly explained with many helpful examples that illustrate step by step the methodology that Parolini indicates as the way to analyze businesses from a new point of view: not strictly and statically bound to the single firm, but opened to the opportunities that the firm could play in the value creating system it competes or may compete. This book expresses an idea that I believe is an extremely interesting evolution of Porter's Value Chain Model and the concepts that Norman-Ramirez expressed in 1994 ("Designing Interactive Strategy: from the Value Chain to the Value Constellation"). I would suggest this book to anyone interested in strategy and consulting, since it may be helpful not only for those interested in the new economy, but also for those people seeking for a bright interpretation of more traditional businesses.

Book Description

This digital document is an article from The Historian, published by Thomson Gale on March 22, 2003. The length of the article is 537 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A Brief History of Economics: Artful Approaches to the Dismal Science.(Book Review)
Author: Geoffrey Poitras
Publication: The Historian (Magazine/Journal)
Date: March 22, 2003
Publisher: Thomson Gale
Volume: 65 Issue: 3 Page: 780(2)

Article Type: Book Review

Distributed by Thomson Gale

Book Description

Your company needs a call center to be competitive in the 21st century. This book is your guide to the technology, techniques, and trends in today's call centers. The Call Center Dictionary contains all the information you need to: Understand: Your boss,

The Call Center Dictionary provides clear definitions of call center acronyms, terms, and technology. Stay up-to-date on this fast-paced industry!

Customer Reviews:

The Call Center Dictionary.......2001-01-07

El uso del diccionario es con fines de ampliar mis conocimientos de centrales telefonicas para optener un mayor rendimiento academico en el desarrollo de mi ptoyecto de tesis de grado para optar al titulo de Ingenieria de sistemas.

The Call Center Dictionary: The Complete Guide to Call Center and Help Desk Technology and Operations (Call Center Dictionary)

Average customer rating:

OK Reference for a Basic Orientation to Call Center Jargon
A very useful reference
It's a start
Another Dawson Grammatical Error Filled Book
Another Dawson Grammatical Error Filled Book

The Call Center Dictionary: The Complete Guide to Call Center and Help Desk Technology and Operations (Call Center Dictionary)
Madeline Bodin , and Keith Dawson
Manufacturer: Cmp Books
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Customer Service | Industries & Professions | Business & Investing | Subjects | Books

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Technical Support | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

ASIN: 1578200431

Book Description

The language of the call center comes from many fields including telecommunications, engineering, and computer programming. The Call Center Dictionary not only explains what a particular technology is, but also how it can help improve relationships with customers.

Customer Reviews:

OK Reference for a Basic Orientation to Call Center Jargon.......2001-07-04

First, what this book is NOT: it is neither exhaustive nor in-depth. (The fact that the book is only 277 trade-size pages should suggest this.) It is also not particularly helpful to the complete new-comer to the call center environment, especially not Customer Service Representatives. But then it doesn't really claim to do all that. It is written more for, say, people in the finance or human resources department who want to learn a little about what the techno-geeks in systems delivery are talking about. Or for new MIS analysts who may have come from some other performance measurement background, but who haven't grasped all the call center jargon yet. And also for the call center managers who know THEIR job, but who are baffled when they try to talk to anyone in marketing about how the center operates.

So, on to what it IS: this is a dictionary, so you are presumed to have some knowledge of the language to begin with. And the authors try to offer some breadth of the available technology without being too proprietary. The entries concerning CTI (computer-telephone integration) and web-enabled technology are a little sparse, but the core concepts (regarding Automated Call Distribution) are relatively reliable. The typos can be off-putting, but maybe they'll get that improved in the 3rd edition.

I wouldn't rely on this book alone as my "Complete Guide" to call center operations (I hope the title was the product of an over-active marketer rather than the authors' choice), but is is a HELPFUL guide. If you are looking for detailed material, pull out your user manuals and read the README.TXT files that come with your applications. If you are looking for a general overview of the terrain, this book is a good tool to have at your disposal. If you leave it at your desk, you may be surprised at the number of people who ask to borrow it.

A very useful reference.......2000-11-28

At the moment, I do not know a long-term course training call center resources specialist, and people doing this job usually come from other field. The book is full of useful hints to help people with a good, but general, background in connecting it to the reality of call centers and every day activities in CRM. As usual for this kind of books, it is not a detailed reference, but I found in it satisfying answers to many doubts arised about the correct use of words and acronyms.

It's a start.......2000-09-16

Aside from the spelling and grammatical errors, I found this book extremely helpful in getting me past the clutter of acronyms that are so prevalent in the telecom field. Unfortunately, this is also one of the very few books that is willing to define most of the terms for you. In that regard, I think that this is a great book that serves its purpose. Although I would really like to see a more updated version.

Another Dawson Grammatical Error Filled Book.......2000-08-28

I have been a senior analyst in call centers for years and am not very impressed with the amount of thought that went into this book. Dawson / Bodine define terms, but they do not give examples. In today's call centers, I am uncovering numerous mistakes being made by management and reporting analysts in their understanding of what elements are important to better running a call center. Example: This book should have given examples of how Average Speed of Answer (ASA) is calculated, then explained that taking a straight average does not give you a true picture of the call center's performance. What are key measures to a call center success? I too read this book and found myself scratching my head. If this is the quality of book coming out in the future, I think I will stop reading.

Another Dawson Grammatical Error Filled Book.......2000-08-28

Book Description

This digital document is an article from Technical Communication, published by Society for Technical Communication on August 1, 1993. The length of the article is 2423 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The salient features of brochures and data sheets, regarded as the most common marketing communication tools, are described. Some techniques in the writing and presentation of these tools are also provided.

Citation Details
Title: Brochures & data sheets. (Marketing Writing for Technical Products)
Publication: Technical Communication (Refereed)
Date: August 1, 1993
Publisher: Society for Technical Communication
Volume: v40 Issue: n3 Page: p550(4)

Distributed by Thomson Gale

Complete Multilingual Dictionary of Advertising, Marketing and Communications: English, French, German

Average customer rating:

Complete Multilingual Dictionary of Advertising, Marketing and Communications: English, French, German
Hans W. Paetzel
Manufacturer: NTC/Contemporary Publishing Company
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

English (All) | Dictionaries & Thesauruses | Reference | Subjects | Books

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Dictionary of marketing and communication;: Including advertising, market research and public relations, with a selection of terms and references from ... radio and television and the social sciences

Average customer rating:

Dictionary of marketing and communication;: Including advertising, market research and public relations, with a selection of terms and references from ... radio and television and the social sciences
Frank William Jefkins
Manufacturer: Intertext
ProductGroup: Book
Binding: Unknown Binding

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Science | Dictionaries & Thesauruses | Reference | Subjects | Books
ASIN: 0700202188

Average customer rating:

Dictionary of Marketing Communications
Norman A.P. Govoni
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Hardcover

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Advertising | Marketing & Sales | Business & Investing | Subjects | Books

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All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0761927700

Book Description

"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni’s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."

—Robb Kopp, Babson College

"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."

—Suzanne B. Walchli, University of the Pacific

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

Key Features:

* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing

* Entries are clear, applied, practical and non-technical, designed for both students and professionals

* International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

About the Author

Norman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.

International Dictionary of Marketing and Communication

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International Dictionary of Marketing and Communication
Frank Jefkins
Manufacturer: Kluwer Academic Publishers
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 0216922542

The language of public relations. (includes list of public relations and media acronyms): An article from: Public Relations Quarterly

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The language of public relations. (includes list of public relations and media acronyms): An article from: Public Relations Quarterly
Richard Weiner
Manufacturer: Public Relations Quarterly
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

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Book Description

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on June 22, 1996. The length of the article is 3460 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Macmillan USA has just published an expanded and revised second edition of 'Webster's New World Dictionary of Media and Communications.' The encyclopedic dictionary offers the most comprehensive collection of communication terms, covering every aspect of media and communications, from advertising to broadcasting to marketing to writing. Aside from defining words specific to the public relations language, the book also defines slang used in various publications and traces the origins of certain terms. In addition, it includes a directory of public relations, advertising, market research, media and other companies; products; government agencies and organizations. The dictionary is useful to business communicators because associates, clients and other people often expect them to understand industry jargon.

Citation Details
Title: The language of public relations. (includes list of public relations and media acronyms)
Author: Richard Weiner
Publication: Public Relations Quarterly (Magazine/Journal)
Date: June 22, 1996
Publisher: Public Relations Quarterly
Volume: v41 Issue: n2 Page: p13(5)

Distributed by Thomson Gale

Marketing and communications media dictionary,

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Marketing and communications media dictionary,
Tom Vigrolio
Manufacturer: NBS Co
ProductGroup: Book
Binding: Unknown Binding

General | Business & Investing | Subjects | Books

Standard Dictionary of Advertising, Mass Media and Marketing

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Standard Dictionary of Advertising, Mass Media and Marketing

Manufacturer: Walter de Gruyter & Co
ProductGroup: Book
Binding: Hardcover

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Nonfiction | German | Foreign Language Books | Specialty Stores | Books

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ASIN: 3110089858

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