Book Description
M->CREATED
Customer Reviews:
One of the top business plan writing guides among a crowd!.......1996-11-18
If you are preparing a business plan to sell the merits
of your business to an outside investor, this is the book
you should use for guidance. BUY THIS BOOK TODAY!
Most business planning guides do not address the investor,
in fact, they often ignore the
investor completely. In addition to preparing a sound plan, this book tells you how to value your
business, communicate this value to your investor, and
demonstrate to the investor how he/she will get their money
out.
Book Description
With Gail Green's newest book, cat and dog lovers will learn to create toys, collars, treats and wearables for their pets and unique items such as hats and jewelry for themselves! Easy to follow instructions cover a multitude of crafting techniques such as rubber stamping, counted cross-stitch, knitting, crochet, fabric appliqué, decorative painting, decoupage and basic sewing.
The many patterns, templates and drawings included help crafters create dozens of lovely projects with ease. Most projects can be customized to fit a specific pet.
Green is the author of The Ultimate Rubber Stamping Technique Book and a pet owner herself. Join her in combining two of her loves, crafts and animals.
-Dozens of creative projects to make for cats and dogs
-Stunning photography throughout
-Excellent supplemental information on responsible pet ownership, training and diet
Average customer rating:
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The Great Thoughts of China: 3,000 Years of Wisdom That Shaped a Civilization
Congjie Liang
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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ASIN: 0471027510 |
Book Description
Few nations have produced an intellectual tradition as complex or eclectic as that of China. Evolving gradually through a long, tumultuous history marked by magnificent triumphs and catastrophic defeats, the wisdom of the "Middle Kingdom" stands today as a testament to the achievements of human culture and sophistication.
And yet, despite the gradual migration of Chinese thought and cosmology to the West, most of it remains mysterious or even unknown to Westerners.
This remarkable volume opens a vivid window onto thousands of years of Chinese intellectual endeavor. From the time-honored sagacity of Confucius to the contemporary words of Deng Xiaoping, The Great Thoughts of China brings together—for the first time—quotations from the wisest, most insightful voices of Chinese history. Compiled by one of China's foremost cultural experts, the quotations have been carefully selected and translated for this edition to make them accessible to contemporary readers, while preserving their original meanings and context. The subjects are universal—art, human nature, politics, knowledge, military science—and the wisdom is ageless. Each topic is preceded by a brief introduction, placing it within the greater context of Chinese thought, while biographical profiles lend insight into the fascinating lives of each person quoted. Whether Taoist, Buddhist, Communist, or Confucian, the compelling words and folk wisdom of China's past and present fill these pages with reason, revelation, and perception.
Here, in one brilliant volume, are the beliefs and convictions that have forged a unique and intriguing culture. The Great Thoughts of China will enthrall all those captivated by Chinese civilization, philosophy, and history.
Good government does not win the people as does good education. He who practices good government is feared by the people; he who gives good education is loved by them. Good government wins the wealth of the people; good education wins their hearts. Mencius (4th century b.c.)
Moral force never dwells in solitude; it will always bring neighbors. Confucius (551 - 479 b.c.)
Those who would question the present should investigate the past. Those who do not understand what is to come should look at what has gone before. Guanzi (c. 4th to 2nd century b.c.)
In general, among friends there should be little admonishing and fault-finding, but much directing and encouraging. Wang Yangming (1472 - 1529)
In enforcing rules and regulations, it is better to be a bit on the strict side; otherwise, they cannot be properly established. Deng Xiaoping (1904 - )
Book Description
At the turn of the eighteenth and nineteenth centuries, three Scotsmen, Thomas Munro, John Malcolm, and Mountstuart Elphinstone, rose in the service of the East India Company to become respected and influential officials. Martha McLaren's book, British India and British Scotland, explores connections between their career-building strategies and their development of a principled and “improving” school of thought on Indian governance based on Scottish enlightenment conceptions of forms of government, religion, law, and political economy. Exploring the interwoven careers of the three men, McLaren presents a new perspective on their deliberate use of Indian language skills, Indian knowledge, and articulately written reports to gain promotion, revising the orthodox representation of their school of thought as largely pragmatic and conservative. This book provides a new argument about the way Munro, Malcolm, and Elphinstone pursued career objectives and, more important, revises the existing orthodoxy on what influences defined the character of their approach to Indian government. McLaren's work will further the understanding of British imperialism in South Asia in the late eighteenth and early nineteenth centuries. It will be of specific interest to scholars engaged in the study of intellectual trends in both British colonial South Asia and Britain itself.
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The Economic Principles of Confucius and His School
Chen Huan-Chang
Manufacturer: Ganesha Publishing
ProductGroup: Book
Binding: Hardcover
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ASIN: 1855069946 |
Book Description
Giving an incredibly detailed account of economic thinking in China before the 1911 revolution, Chen includes not only the Confucians, but also accounts of Daoist, Mohist, Legalist, and many other schools' thoughts. Chen was trained in classical and reformist Chinese Schools and Western economics; this work, a result of his unique perspective, still remains highly relevant today.
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A History of Indian Economic Thought (Routledge History of Economic Thought)
Ajit K Dasgupta
Manufacturer: Routledge
ProductGroup: Book
Binding: Library Binding
Economic History
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ASIN: 0415061954 |
Book Description
The first overview of Indian economic thought to appear in English, this book provides rich insights into both economic issues and the workings of the Indian mind. Arguing that it would be inappropriate to rely solely on formal economic analyses, Ajit K. Dasgupta draws on a wide range of sources: epics, religious and moral texts, public speeches, addresses, and newspaper articles. What emerges is an intricate mosaic reflecting India's different cultures and civilizations.
The book examines the ways that Hinduism, Buddhism, and Islam address economic issues. It demonstrates the deep impact of British colonial rule, both in propagating Western economic ideas and in provoking Indian theories of colonialism and underdevelopment. The book also includes chapters on Ghandian economics and Indian economic thought since Independence. Dasgupta looks at past thought from the vantage point of modern economic theory, particularly development economics. His lucid study reveals the legacy of Indian thought in economics and its relevance to contemporary India.
Book Description
The first and only guide to a subject of vital interest to every entrepreneur
Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive.
o The first book devoted exclusively to marketing strategies for new entrepreneurial ventures
o Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Download Description
The first and only guide to a subject of vital interest to every entrepreneur .
Customer Reviews:
Badly in need of editing, very jumbled concepts.......2007-05-27
I bought this book for a marketing class and found some valuable information in it, but the presentation is exceptionally poor. I'm not just talking about the typoes either. Whole sentences and paragraphs are just poorly constructed and in more than a few cases the bad writing obscures what the authors are trying to convey. It's as thought this book was never edited at all. The book hypes itself as a must read for marketers, but really you can very much live without it. Most, if not all, of the information it so poorly presents is available in a wide variety of sources. Ultimately, this book has little depth for something that is such a chore to read.
Should have written something more useful.......2003-09-02
I am handling my own business here in Manila and a fresh grad out of college.Id say this book was quite disappointing.i was expecting something else from a Wharton Prof., instead he wrote something everyone else knows already.First in chapter1, it didnt say anything on "how" to segment your market,such as niches,ethnics,demegraphics,psychographics,database segmentation,behavioral or whatever,instead, it just emphpasized the need to segment.The need is pretty much obvious, even in the books of Mr. Kotler, or Mr. Clancy, these are already very much emphasized. Same with teh rest of the book which did not give any thorough insights, more on just the needs, and some basic steps to follow. I would say this book is a good reference for those with no marketing background, or freshmen in marketing but not for those looking for a breakthrough in the "everyone knows that" conventional marketing practices.
A practical book!.......2002-01-21
This book is worth reading. It is comprehensive and informative including all aspects an entrepreneur should know. It is good to first bring out the importance of positioning, targeting and segmentation, as many decisions mentioned in the following chapters are made depending on it so that money will not be wasted in the unnecessary or wrong areas.
The decisions of selecting and developing new products and services, pricing, public relation and publicity, distribution, product and service rollout, sales management, promotion, advertising, hiring, capital raising as well as branding stated in the following chapters are mentioned in details, followed with a lot of examples that are great and realistic.
Summaries are given in every chapter. And there are a lot of technical terms given with explanations, making it easier to understand.
After reading this book, I am sure that most of you who want to be an entrepreneur or those who already have your own business will know how to continuously improve the perceived value of your business to build distinctive competence, so that you can communicate its value to your target market. In short term, your revenue and profits will increase. In long term, your company will be healthier.
Great book! A real-world, practical guide.......2001-05-22
Unlike most marketing primers, this book provided a real-world, fact-based approach to marketing your startup. It was packed with examples and good strategies for making your business stand out and succeed. I wish I had it when I started my business -- it would have saved me from learning several lessons the hard way. Well worth the price!
Average customer rating:
- The Future of Marketing
- A Formula for Success
- A must-read for sales & marketing pros!
- Good book for marcom professional
- BOR-ing
|
Enterprise Marketing Management: The New Science of Marketing
Dave Sutton , and
Tom Klein
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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Similar Items:
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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The End of Marketing as We Know It
ASIN: 0471267724 |
Book Description
A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—
Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman,
Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Customer Reviews:
The Future of Marketing.......2006-07-08
Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same. Their new discipline of enterprise marketing finally will achieve the broad reach across organizations that has been so elusive until now. Enterprise Marketing Management does even more for Chief Marketing Officers. It gives them a road map into the board room, with step-by-step directions for reclaiming their rightful place at the table.
A Formula for Success.......2004-03-04
The "Einsteins" of marketing science, Sutton & Klein take the analytical approach to marketing to a whole new level! After reading dull and boring marketing books over the years, this one truly stands out as unique. I highly recommend it.
A must-read for sales & marketing pros!.......2004-02-27
As CMO of a mid-sized company, I personally hand this book out to every new sales and marketing employee -- a company bible, so to speak. This should be required reading to help companies drive sales and deliver on ROI.
Good book for marcom professional.......2003-12-10
Book has a very interesting name and for some point book does fulfill expectations but... book is too much trying to find relevance for marketing function not to explain the relevance of marketing in corporate environment...book is written in a way "marketing for dummies"... CRM is explained as a IT tool to develop internal processes with IT... brand and customers/customer relationships are separeted too much... every page has too many times word selling (push approach) not customer's buying (pull approach) So the total approach of the book in not very modern.
Book is a good starting point for a marcom professional who would like to be a marketing professional. I find the book useful to myself when I have to explain what is marketing for a production oriented person.
BOR-ing.......2003-07-01
I really want to like this book. But I can't. It's DULL. I bought it because I saw Sergio Zyman's name on it, and I like his message and in-your-face style. In spite of their wealth of knowledge, Sutton and Klein, put me to sleep. Even the title is a snooze - a bad mistake for expert marketers.
Average customer rating:
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Entrepreneurship: Career Competencies in Marketing Series, Text-Workbook (Career Competencies in Marketing Series)
Richard L. Lynch
Manufacturer: Glencoe/McGraw-Hill
ProductGroup: Book
Binding: Paperback
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Management & Leadership
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| Motivational
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| Operations Research
| Planning & Forecasting
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New Business Enterprises
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ASIN: 0070194238 |
Book Description
This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
Book Description
This digital document is an article from Top Producer, published by Farm Journal Media on September 1, 2003. The length of the article is 1567 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: New science, old values: Beck's is aggressive in technology, conservative with customers: a new focus on marketing instead of production led to faster growth.(Agribusiness)
Author: Linda H. Smith
Publication:
Top Producer (Magazine/Journal)
Date: September 1, 2003
Publisher: Farm Journal Media
Page: 22
Distributed by Thomson Gale
Books:
- The Ernst & Young Entrepreneur of the Year Award Insights from the Winners' Circle
- The Gender and Consumer Culture Reader
- The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value
- The Power of Point-of-Purchase Advertising: Marketing At Retail
- The Secret of a Winning Culture
- The Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model
- The Value Net: A Tool for Competitive Strategy
- The Way of Council
- Thinking Strategically Within Your Company
- Thriving in E-Chaos: Corporate Strategy for Uncertain Times
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