Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management)

Book Description

This exciting new book presents the Theory of Inventive Problem Solving (TRIZ), a process that will provoke a breakthrough in your thinking patterns and the way you approach problem solving. The pillar of TRIZ is that contradiction can be methodically resolved through the application of innovative solutions. The Three Premises of TRIZ · The ideal design is a goal · Contradictions help solve problems · The innovative process can be structured systematically With Systematic Innovation you will learn how to stop seeing conflicts as insurmountable barriers and instead celebrate them as opportunities for improvement and refinement of the design process. You will learn how to eliminate the words "tradeoff" and "compromise" from your vocabulary. The ideal design will become an expectation, not just a dream. By practicing the methods presented in this book, you will increase innovation and radically improve design. Discover the "science" of creativity!

Customer Reviews:

Systematic Innovation: An Introduction to TRIZ.......2005-08-15

The book is really an overview of the TRIZ, it is not too academic, so it is ease to understand.
Comparing with the original form of TRIZ, it shows that there are just made some adaptations to make it easier to work with it.
But in some sections it could be somewhat deeper and show the way to go.
I is good book that must been read with other os the same theme to give a broader view of the TRIZ.

Completely fullfills its promise........2003-02-10

This book is subtitled "An Introduction to TRIZ" and it completely lives up to this promise. It gives a brief history of TRIZ, states very systematically how to apply TRIZ and also has all the necessary tools to implement TRIZ. Sure enough, a 200 page book does not replace a multiple day course. Nevertheless, this is the first book I've read on TRIZ and I feel very confident that I understand and can apply TRIZ. I am charmed by the concept and will continue to explore it further. I found this book to be a very decent intro, provided you start off with an eagerness to learn, but that goes for all books on concepts/techniques/processes.

A brilliant book that opens your mind to creativity.......1999-05-26

A brilliant book explaining the work of G Altshuler, making it available to all people

If you want to be more creative than you are now you must read this book, it will change the way you aproach creativity

Excellent introductory book for the implementation of TRIZ........1998-11-20

There are several wonderful reference books on the theory and background of TRIZ. This book, however, is one of only a few that leads the reader "Step-by-Step" through the process of actually implementing this powerful method.

I applaud John Terninko in recognizing the need for such a reference for those of us struggling with using the theory that the other books have taught us.

Oversimplified approach to TRIZ.......1998-08-24

I have studied Theory of Inventive Problem Solving with The TRIZ Experts. In few lessons they named Alla Zusman and Boris Zlotin as good TRIZ scientists, so I decided to read this book.

I was totally frustrated - the book is very repetitive (the same ideas mentioned in different chapters again and again), the view on TRIZ is very naive, even results (that according to The TRIZ Experts were obtained by Zlotin and Zusman) are presented in oversimplified form. I think I wasted time and money for this book.

Juj Chan Hyjun

A Future Perfect: The Challenge and Promise of Globalization
Average customer rating:

Double Zero

Lucid writing, but lazy theorizing

written like The Economist, which is a good thing

The best book on globalization!

The age's great shift made reasonably tangible

A Future Perfect: The Challenge and Promise of Globalization
John Micklethwait , and Adrian Wooldridge
Manufacturer: Random House Trade Paperbacks
ProductGroup: Book
Binding: Paperback

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ASIN: 0812966805
Release Date: 2003-03-11

Book Description

A Future Perfect is the first comprehensive examination of the most important revolution of our time—globalization—and how it will continue to change our lives. Do businesses benefit from going global? Are we creating winner-take-all societies? Will globalization seal the triumph of junk culture? What will happen to individual careers? Gathering evidence worldwide, from the shantytowns of São Paolo to the boardrooms of General Electric, from the troubled Russia-Estonia border to the booming San Fernando Valley sex industry, John Micklethwait and Adrian Wooldridge deliver an illuminating tour of the global economy and a fascinating assessment of its potential impact.

Customer Reviews:

Double Zero.......2005-10-01

[...]
Although globalization, the latest theme to embrace the academic and journalistic worlds, is the subject of these two very readable books, it is handled very differently in both. Zachary, a senior writer for the Wall Street Journal, propounds the thesis that a new cosmopolitan figure is emerging on the world stage. This figure is equally at home in Japan or Ireland and is unencumbered by the prejudices of the past. This a new kind of Superman, who treats the world as his oyster and is as happy eating oysters as he is drinking pints of Guinness or bottles of sake. He is the true cosmopolitan and tomorrow, if Zachary is to be believed, belongs to him.

To make the same argument on a global scale, he introduces us to a host of globalized characters. We meet Barry Cox, an English kid from Liverpool who sings pop songs in perfect Cantonese; Vince Morabito, a nomadic farm expert who is equally at home in the wheat fields of Nebraska, the vineyards of Moldova or the rice paddies of Southeast Asia; Soo Ing, the German-educated, Canadian-born daughter of Chinese immigrants, who ranges the Mongolian plains on horseback studying the uses and abuses of fire. These super human characters all seem to be modeled on Indiana Jones, Laurence of Arabia or other such folk heroes. They certainly seem to travel a lot.

Micklethwait and Wooldridge, who both write for the Economist magazine, pursue a broadly similar path and also introduce us to an array of cosmocrats who are spearheading this revolution from one end of the world to the other. The authors introduce us to a range of people who are exporting Southern California's pornography to the four corners of the earth. We meet traditional Moroccan perfume sellers who export their fragrances to the entire world. We also meet Zambian-born economists, German and Japanese auto workers, Singaporean math teachers, Indian entrepreneurs and a galaxy of other characters drawn from just about every nation in the world showing us the benefits of this globalized age. Although the authors also show us some of the downsides, the overall message is clear. Globalization is the way of the future.

Despite articulate prophets like these, that future will be a long time in coming even in export-oriented countries like Japan and Ireland, which remain prisoners to the fortunes of the international economy. Countries and nations will continue to nurture their different cultures and opposition to the pronouncements of the World Bank, the International Monetary Fund and other messiahs of globalization will remain as perennial as the economic insecurity globalization has visited upon most of the world's communities.

People, in other words, will still strive for meaning and a sense of belonging in today's global village. This need to belong will ensure that conflict will remain as perennial as attempts like these two books to reduce all of our desires and experiences to a simple cocktail of clichés. With the collapse of the Soviet Union, belief in Marxism waned. Many of Marxism's apostates have now embraced this new credo. Unfortunately, it explains as little as did the writings of the cosmopolitan Karl Marx, who is used as a straw man in the last chapter of the book by Micklethwait and Wooldridge. Ultimately, theories like globalization, which purport to explain everything, explain absolutely nothing. The same goes for these two books. Although they give us a nice overview of what the authors do with their time, they leave us none the wiser at the end. Worse still, by marginalizing the very real social and economic problems globalization begets, they help to guarantee that they will continue to fester in the years to come. Individuals like Osama bin Laden, who think globally and act locally, will see to that. There is, in other words, nothing new, noteworthy or novel beneath the covers of these and similar eminently readable but ultimately disappointing books.

Lucid writing, but lazy theorizing.......2005-09-30

The title of this book betrays the authors' optimism about the future of globalization. However, this optimism, which is easily passed on to the reader through empowering stories and delicious prose, makes the skeptic of globalization's promise feel that this book was written by two Pollyannas. Pollyannas they may be, but ignorant or partisan they are not. Their argument for globalization is derived from economics rather than any conservative or capitalist agenda. The reasoning behind their push for globalization is simple neoclassical economics: lower trade barriers, and the world economy will grow. Unfortunately, with both this book and most schools economics, the importance of increasing the present day economic pie is overemphasized.

Unlike other books on globalization, this is not a survey of the institutions involvement in the process, but rather a narrative of archetypal examples of those affected by globalization. These include the unemployed factory worker, the 30 year old Silicon Valley yuppie, and the newly technologically savvy foreigner. Ostensibly, these stories have little in common, and are only tied together by they all being affected by the same process. For a narrative of this type to be coherent, the narrators must provide the reader with plenty of explanatory writing. In this department, the authors fall short.

In terms of style, the authors perform wonderfully. Their writing, which is engaging and lucid, makes a dry subject palatable. Literary references are littered throughout the text, and, in an act of style and taste, are never relied upon to convey pertinent information, but only to entertain. The above characteristics are why, despite its shortcomings, the book was a joy to read.

written like The Economist, which is a good thing.......2004-07-22

Fans of the Economist, like myself, will likely enjoy this book; however, like The Economist, there are a few chapters that I had to struggle to get through.

Globalization has been presented in the major news channels as the Outsourcing of Jobs, which is like judging a car by its cup holders. Only when the stock market turned bearish and Clinton moved out of office did I begin to hear so many complaints about global competition. So, this book is a welcome change from the usual rantings.

I would hope for a later edition that explains more about the impact of electronic commerce on globalization, as well as an explanation of the international commodity markets as they work today.

For a book that lacks charts and graphs, the process and wholesale impact of globalization is covered well and fairly.

The best book on globalization!.......2004-06-05

GLOBALIZATION is a process where people, things, ideas, capital and commerce is able to freely travel anywhere in the world. As a result, the notion of comparative advantages are becoming far more frequent. More people are exposed to competition than ever before, and this has been a good thing for most people (i.e., witness the cheaper and better American cars). Globalization has been very helpful in attacking the status quo -- entrenched, pesky bureacratic public sectors unions, who take their job as a right, not a privilage; getting workers to think more about productivity, since, if they do not succeed, operations can move elsewhere.

Most important, I would say that globalization has reformed governments. As the book explains, there are still extremes on the left (Nader) and the right (Buchanan) who don't understand economics and are perfectly willing to harp on the same old course they've been on. But as this book explains, many governments are learning that they too are not immune from competition. Countries must open their borders up to foreign capital, privatize state services, come up with more flexible labor laws (i.e., France's radical law that forbids anyone from working more than 35-hours a week. However, without such a law, the average person in the U.S. works only 34 hours a week).

I am even more excited about globalization after reading this book. It's very timely, written in the familiar prose found in The Economist, and well worth the money!

The age's great shift made reasonably tangible.......2004-03-10

This book is often funny and insightful and most importantly offers a good survey of the processes and challenges that make up one of man's great products-Globalization. Brilliance is seen in chapter 10 where the authors examine the notion of the Americanization of the world. The common beliefs are flipped on their heads as the authors explain how complaints of Hollywood corrupting the rest of the world are actually contrary to fact. It is actually the world's influence on Hollywood that makes its product less desirable. Fascinating insight like this is found throughout the book.

Refreshing techniques are used to explain themes of Globalization keeping the reader engaged and willing to learn. At one point, the authors examine the "losers" of Globalization by taking individuals in different situations and examining their unique dilemmas. Thereupon, the authors tie together the disparate instances and look at all three from another angle in attempt to exonerate Globalization.

This book IS an attempt to promote Globalization. Some times, the aim gets in the way of logic and what seems to be contradiction results. In the conclusion, the authors laud the free market, but (for some reason) do so through the eyes of the anti-free-market Karl Marx and come up with an unsatisfactory excuse for taxes (liberalism's self-doubt).

This kind of contradiction is not uncommon throughout the text and as a result, many of the proofs are severely lacking. Even if the explanations don't contradict, they are not as thorough as the reader might hope. I would really have liked a better explanation of the riots in Seattle and a more thorough examination of the anti-Globalization movement as a whole. Statements that appear to end a chapter and theme seemed like they could have been doors to more complex and penetrating analysis.

Despite these flaws, the text is a good read. It is clear and offers several concepts that will stimulate the keen reader.

A Future Perfect: The Challenge and Hidden Promise of Globalization
Average customer rating:

Three and half stars

Demystifies Globalization but too optimistic?

Outstanding study of the drivers of globalization

Knowing the Unknowns

a welcomed contribution in the pursuit of reason

A Future Perfect: The Challenge and Hidden Promise of Globalization
John Micklethwait , and Adrian Wooldridge
Manufacturer: Three Rivers Press
ProductGroup: Book
Binding: Paperback

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The Lexus and the Olive Tree: Understanding Globalization

ASIN: 060961083X
Release Date: 2001-08-14

Amazon.com

Globalization is the single most important force in the world today, write journalists John Micklethwait and Adrian Wooldridge, both of The Economist (and coauthors of The Witch Doctors):

The integration of the world economy is not only reshaping business but also reordering the lives of individuals, creating new social classes, different jobs, unimaginable wealth, and, occasionally, wretched poverty. From Washington to Beijing, politicians are increasingly defined in terms of their attitudes toward globalization. The key political arguments of the next few years--between Islam and the West, Euroskeptics and Europhiles, the new left and the old--will all be variations arising from one underlying conflict: the one between globalizers who want to see the world reshaped in their own image and traditionalists who want to preserve fragments of traditional culture and local independence.

Micklethwait and Wooldridge are advocates of the former, not the latter. In A Future Perfect--a rich synthesis of anecdote, analysis, and argument--they make a strong case both for globalization's economic benefits and its classically liberal underpinnings. They acknowledge frustration with public debates over globalization that "always seem to involve a shuttered textile factory in South Carolina, never a young African child sitting at a computer; always a burning Amazonian forest, never a young Brazilian investment banker; always The Lion King or the Spice Girls, never the Guggenheim Museum in Bilbao." A Future Perfect relentlessly reports the upside of globalization--the book is full of stories--and makes the vital point that more than economics is at stake. At bottom, write Micklethwait and Wooldridge, the issue is freedom. They bemoan "restrictions on where people can go, what they can buy, where they can invest, and what they can read, hear, or see. Globalization by its nature brings down these barriers, and it helps to hand the power to choose to the individual." Like a good article in The Economist, A Future Perfect is well written and concise. It also renders complicated subjects understandable, and has the welcome effect of making readers feel smarter for having cracked its spine. Much has been written about globalization; this book may be the best of the bunch thus far. --John J. Miller

Book Description

A Future Perfect is the first comprehensive examination of the most important revolution of our time--globalization--and how it will continue to change our lives. The authors, John Micklethwait and Adrian Wooldridge, correspondents for The Economist, won the Financial Times/Booz Allen Hamilton Global Business Book Award on Strategy and Leadership for their previous collaboration, The Witch Doctors. In A Future Perfect, Micklethwait and Wooldridge expand their field of vision in order to analyze, demystify, and expose the global forces reshaping our world, and they detail both the challenge and the hidden promise those forces hold for individuals, businesses, and governments.

Do businesses benefit from going global? Are we creating winner-take-all societies? Will globalization seal the triumph of junk culture? What will happen to individual careers? Gathering evidence from the shantytowns of São Paolo to the boardroom of General Electric, from the troubled Russia-Estonia border to the booming San Fernando Valley sex industry, Micklethwait and Wooldridge mount a powerful, witty, levelheaded defense of globalization.

Along the way, the authors introduce us to the cosmocrats--the members of the elite business, information, and diplomatic class who are creating the new world order. They also identify the three engines of globalization and describe how people are managing and governing in an increasingly global era. As they did in The Witch Doctors, the authors also brilliantly puncture myths and conventional wisdom, separating false hopes from emerging realities.

Incisive, expansive, and optimistic, A Future Perfect is an illuminating tour of the global economy and a fascinating assessment of its potential impact.

From the Hardcover edition.

Customer Reviews:

Three and half stars.......2002-08-29

Okay, if you want a book with lots of anecdotes and quotations that try to prove that globalization is this uncontrollable process that must be accepted on its terms by individuals and governments, read Tom Friedman's "Lexus and Olive Tree" . If you want a more nuanced view, and a more critical examination of different aspects of globalization, read this book by Micklethwait and Aldridge.

"Future Perfect" also has lots of anecdotes , but somehow it feels like these anecdotes fit into an intelligent discussion, rather than being part of some breathless voyage of discovery like in Friedman's book.

Another difference is in coining of new terms. Friedman has a tedious list of terms like DOSKapital, glocalism etc . Micklethwait and ALdridge also coin terms. But more often they borrow refreshing terms from other authors and thinkers - and the result is much better. This also means that these authors are able to draw on the history of ideas , especially since the Enlightenment. And they do so by making these ideas extremely germane to the current discussion.

For instance, one of the great examples in the book is that of John Maynard Keynes who went from being an unmitigated free-trader to a proponent of protectionism and back to free trade again. This short but brilliant biographical sketch helps illustrate how fickle the world of ideas can sometimes be, and how the pendulum can swing in the other direction. This is to remind the "inevitability" school of thought that politics and local issues matter a LOT. Technological determinism is but a small part of the story. Globalization is not irreversible. Globalization appeared irreversible earlier too, and it was reversed quite easily by protectionst barriers and World Wars.

Also Micklethwait and Aldridge are too wise to indulge in the kind of exaggerated dramatization Tom Friedman indulges in. For instance, based on Intel's reluctance to enter France because of its restrictions on encryption technology, Friedman rushes to say - If France were a stock , I'd sell it. I am sure that if Micklethwait had dealt with the same question, he would have reached the more correct conclusion - yes, Intel's aversion to France is a problem for France, but not as big a problem as the technological determinists would have it.

This book examines almost every aspect of globalization critically. Is electronics responsible for the volatility of short-term capital? Yes and no. Is geography irrelevant in the global world? Yes and no. Is American culture really riding roughshod over local concerns? Yes and no. Is it really a winner-take-all world? Yes and no. And so on.....

Ultimately , for good understanding , you have to quantify, no matter how imprecisely. How interconnected are we really through trade? If Asia vanishes overnight, what effect will it have on the US economy? Once you start asking these questions, you reach a nuanced and mature understanding. Yes, trade as a share of GDP is rising. Yes, more globalization should mean more worldwide specialization and exchange, that is , more trade. Still there are important limits to this process, and domestic economies will remain extremely large. This book engages in this type of illuminating analysis , and does not rely on mere storytelling.

The book also spends lot of time addressing the critics and the sceptics of the globalization process. This is in contrast to Tom Friedman's book where his only (facetious)answer is something like - "Okay, the electronic herd is coming, if you don't heed its demands, you'll pay a heavy price".In this book, inequality, rich nations versus poor, shortterm capital flow versus capital controls, cultural hegemony versus cultural plurlaism - these are issues that are discussed in wonderfully more sophisticated fashion. The sceptics are met head on. Intelligent scepticism is countered. Stupid scepticism is dismissed. The authors offer their own answers and solutions, but they are wise enough to discuss all the caveats.

Also I haven't been able to spot any glaring mistakes in analysis in this book. As opposed to Tom Friedman's book, where he sometimes hopelessly mixes up chains of reasoning. For instance, Tom Friedman's book makes a weird connection between the winner-take-all phenomenon , and the fact that real incomes at the bottom are falling. Surely, technological change , and the resulting fall in demand for unskilled labor, is the strongest causal factor behind the falling wages. The winner-takes-all phenomenon can at best be a secondary factor. Micklethwait's book doesn't suffer from these kinds of bloopers.

Ultimately a good book, a complete book as far as coverage of topics go, and also entertaining reading.This may be the best book in its genre.... After reading this book , I am now terribly eager to read their earlier book about "Witch Doctors" .

Demystifies Globalization but too optimistic?.......2001-11-30

The main point of this book - with which I fully agree - is that globalization is hardly a new phenomenon. Most, if not even more, aspects of the current globalization also existed a century ago. Indeed, you might be forgiven for thinking that the free movement of people - emigration - in the world was arguably more global then than it is now. So the process is not new but it feels new, Why?. For starters it's only been slightly over ten years since the fall of Communism and the unfettered resurgence of the free market as the unquestionably dominant economic ideology. Nontheless, the process also feels new because most of us are still reluctant to concede authority to extranational bodies and institutions while national politics still operates in self contained systems. The main point is this, and it is my principal compalint about globalization, international or global power is still mostly limited to the financial markets and multinational corporations and less to supranational bodies like the EU. meanwhile, as we are ever in search of the best product and brand there is the job insecurity that results Fiom greater foreign competition and the cultural hegemony of the United States.

Outstanding study of the drivers of globalization.......2001-09-27

Exhaustively researched and thoroughly considered, A Future Perfect tries to communicate the "other view" of globalization, that of the economists and businesspeople who see its benefits to society. By presenting both sides of the story, then rebutting the anti-globalization viewpoint, Micklethwait and Woolridge nearly achieve their goal of proving globalization is a net positive to the world. Their understandable reluctance to prove many of the conclusions reached due to space and complexity considerations is the only frustrating aspect of this book -- the reader is ultimately left in the same position she started in: supportive of or repulsed by globalization.

That being said, the book is an incredibly rich discussion of the bewildering complexity of globalization. For someone not involved in the intimate details of the subject, the glimpses into the IMF, WTO, UN, national governments, and various other NGOs are fascinating, breathing life into a world only hinted at in news reports and magazine articles.

For anyone who really cares about the political and economic development path of the next 20 years (especially in light of the recent WTC bombings), and has not kept up with the leading edge of debate on the subject, this book is indispensable.

Knowing the Unknowns.......2001-09-24

A splendid piece of art explaining the different phases of Globalization. The authors continue to preach the need for an open economy and ongoing entrepreneurial mindset open to innovation with boldness to dare tread the unbounding realms of the business sphere.Our world is only limited in our minds and the benefits of wealth is unbounding,and yields itself willingly to those that are hungry enough to seek better ways of tranforming the traditional business norms.
We are barely scratching surface and the cycle of change has only begun.The benefits of Globalisation are phenomenal.

a welcomed contribution in the pursuit of reason.......2001-06-25

Reading this book is the closest experience to reading a 370-page Economist issue. It is more like a collection of essays than the ordinary book, yet the case presented is strong--take nothing for granted. It will be an interesting re-read in a few years.

A Future Perfect: The Challenge and Hidden Promise of Globalization.(Review) (book review): An article from: Government Finance Review

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A Future Perfect: The Challenge and Hidden Promise of Globalization.(Review) (book review): An article from: Government Finance Review
Nick Greifer
Manufacturer: Government Finance Officers Association
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Government Finance Review, published by Government Finance Officers Association on August 1, 2000. The length of the article is 524 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A Future Perfect: The Challenge and Hidden Promise of Globalization.(Review) (book review)
Author: Nick Greifer
Publication: Government Finance Review (Magazine/Journal)
Date: August 1, 2000
Publisher: Government Finance Officers Association
Volume: 16 Issue: 4 Page: 57

Article Type: Book Review

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A wry view of London, Oxford, politics, business and the English sense of humour

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In fact you will find that, just as with us in America, the benefit of prohibition is intended to fall on the poorer classes. There is no desire to interfere with the rich.

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MY DISCOVERY OF ENGLAND

Manufacturer: McLelland
ProductGroup: Book
Binding: Mass Market Paperback

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MY DISCOVERY OF ENGLAND
Stephen Leacock
Manufacturer: Dodd, Mead, and Co. NY
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ASIN: B000IWWF08

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My Discovery Of England
Stephen Leacock
Manufacturer: Dodd Mead
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Binding: Hardcover
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My Discovery of England
Stephen Leacock
Manufacturer: Mclelland & Stewart Ltd.
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Binding: Mass Market Paperback
ASIN: B000MF7WMM

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MY DISCOVERY OF ENGLAND

Manufacturer: Dodd, Mead, and Company NY
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ASIN: B000IB5812

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My Discovery of England
Stephen leacock
Manufacturer: John Lane
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My Discovery of England
Stephen Leacock
Manufacturer: Dodd, Mead & Company
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My Discovery of England
Stephen Leacock
Manufacturer: DODD, MEAD AND COMPANY
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my Discovery of England
Stephen Leacock
Manufacturer: mcclelland and Stewart
ProductGroup: Book
Binding: Mass Market Paperback
ASIN: B000X1V63G

Book Description

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.

Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace.

Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company’s value model.

A value-focused strategy, by definition, isn’t a mass marketing strategy; it’s a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.

Customer Reviews:

Not Just marketing Common Sense.......2004-12-01

It's amazing how simple of a concept these 5 steps are. They are even outlined on the book's inside jacket. What is more amazing is that most companies or organizations don't bother following them. However if a company focuses on providing real vale to their customers and not just products, this book can help. Even non-for-profits or governmental agencies can re-focus their efforts to better serve their 'customers' by applying these methods. The concepts stay the same.

A First in Down-to-Earth Marketing.......2003-01-07

This book is a first in practical, down-to-earth marketing, driven from the customer perspective. Portraying a very logical and simple five-step model, supported by cases where the model has been followed successfully.
Each chapter also has a checklist and a set of key insights, making it easy to scan and lift the essentials
A MUST for all marketers.

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