Average customer rating:
- Strategy review
- Strategy Safari for management Student
- An excellent overview with good examples
- Fiber and spice
- multi-paradigm
|
Strategy Safari: A Guided Tour Through The Wilds of Strategic Management
Henry Mintzberg ,
Joseph Lampel , and
Bruce Ahlstrand
Manufacturer: Free Press
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Similar Items:
-
Strategy Bites Back: It Is Far More, and Less, than You Ever Imagined
-
Rise and Fall of Strategic Planning
-
Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development
-
Competitive Strategy: Techniques for Analyzing Industries and Competitors
-
Management Strategy: Achieving Sustained Competitive Advantage
ASIN: 0743270576 |
Book Description
Strategy making is considered the high point of managerial activity. But bombarded by fads and fixes, most managers have been groping blindly to get their arms around the proverbial elephant. Now Henry Mintzberg, author of the award-winning The Rise and Fall of Strategic Planning, has teamed up with Bruce Ahlstrand and Joseph Lampel to create a powerful antidote: a comprehensive and illuminating -- as well as colorful -- tour through the fields of strategic management. Mintzberg, Ahlstrand, and Lampel have shaped each of ten different approaches into a coherent school of strategy formation. In the process, the authors clarify the enormous amount of confusion that exists.
The result is a tour de force: a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun. The authors provide a thorough critique of the contributions and limitations of each school -- from the design, planning, positioning, entrepreneurial, and cognitive schools to the learning, power, cultural, environmental, and configurational schools -- culminating in how they might combine to reveal that elephant.
Unique, insightful, and essential, Strategy Safari is the indispensable guide for the creative manager.
Download Description
Strategy making is considered the high point of managerial activity. But bombarded by fads and fixes, most managers have been groping blindly to get their arms around the proverbial elephant. Now Henry Mintzberg, author of the award-winning "The Rise and Fall of Strategic Planning", has teamed up with Bruce Ahlstrand and Joseph Lampel to create a powerful antidote: a comprehensive and illuminating-- as well as colorful-- tour through the fields of strategic management. Mintzberg, Ahlstrand, and Lampel have shaped each of ten different approaches into a coherent school of strategy formation. In the process, the authors clarify the enormous amount of confusion that exists.
The result is a tour de force: a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun. The authors provide a thorough critique of the contributions and limitations of each school-- from the design, planning, positioning, entrepreneurial, and cognitive schools to the learning, power, cultural, environmental, and configurational schools-- culminating in how they might combine to reveal that elephant.
Unique, insightful, and essential, "Strategy Safari" is the indispensable guide for the creative manager.
Customer Reviews:
Strategy review.......2007-02-18
The ease of doing business and the product is excellent. I am very happy and will certainly order again.
Strategy Safari for management Student.......2007-02-09
Actually, the book quite different what I expected. It shows different ways for current managers, or future managers about history of strategy, even about your life.
An excellent overview with good examples.......2006-11-06
I'm currently doing an MBA thesis on various types of strategy and this book helped a great deal. It's well written, easy to read, and covers all aspects of strategic thinking and the various strategy schools. If you want a general overview of all common strategic thinking, this is the book for you. I thoroughly enjoyed it.
Fiber and spice.......2006-09-29
As a business coach, I read over 50 new business books a year and over the decades only a few have ventured onto my "read annually" list. Strategic Safari has there for more years than I can remember. Each revisit is about gleaning new stuff and a "conversation" to take the gauge of my thinking; this book always delights me on both counts. AND! the writing is more than digestible, it's delectable . . . an unusual feature of this genre that I can't applaud enough.
multi-paradigm.......2006-07-18
I'm astonished why this book's sales rank is very low. It should be read by more people in United States.
I'm Indonesian and knew this book of an advanced accounting class in my last year in graduate program. Although Indonesia has not much very large corporation like those in United States, this book is still relevant because of multi-facet thinking the authors offer. Entrepreneurial school, for example, is best for guiding or at least describing how small business strategy formed; and small businesses are the very foundation of Indonesia economy.
Entrepreneurial school is only one of ten frameworks Mintzberg et al. offer to comprehend business strategy. This multi paradigm is very relieving since there's so many business solutions prescribed without clear assumptions (or premises)they lay on.
Average customer rating:
- No Barbies
- Valuable Resource for Doll Collectors
- Wonderful Resource
- Hard to find doll fashion in one easy place!
|
Sewing for 20th Century Dolls: 100 Plus Projects
Johana Gast-Anderton
Manufacturer: Hobby House Press
ProductGroup: Book
Binding: Hardcover
Dolls
| Antiques & Collectibles
| Home & Garden
| Subjects
| Books
General
| Crafts & Hobbies
| Home & Garden
| Subjects
| Books
Sewing
| Crafts & Hobbies
| Home & Garden
| Subjects
| Books
Stuffed Animals
| Crafts & Hobbies
| Home & Garden
| Subjects
| Books
Similar Items:
-
The Dolls Clothes Collection: Complete Outfits for You to Make
-
Dressing Dolls with Rosemarie Ionker
-
Make Doll Shoes! Workbook II (Make Doll Shoes)
-
Fashions for Small Dolls
-
The Handbook of Doll Repair & Restoration
ASIN: 0875884679 |
Book Description
115 doll clothes projects. Full-size patterns based on clothes found on original dolls, plus fashion sketches by decade from 1900-1971, along with background material. Make classic, authentic fashions for your dolls-with complete patterns. Thousands of illustrations. 264 pages.
Customer Reviews:
No Barbies.......2006-04-24
I bought this book because a previous reviewer said there were many Barbie type patterns in it. It's a great book, but there are NO Barbie type patterns in it. The author specifically states that she has put no Barbie type patterns in it because so many of them are available elsewhere. So, great book, but don't buy it if you want 11 1/2 inch fashion doll patterns.
Valuable Resource for Doll Collectors.......2002-01-09
If you sew for dolls, you need Johanna Gast Anderton's Sewing for 20th Century Dolls Vol. 2.The patterns are meticulously researched and produced.Nowhere else will you find patterns that came from careful measurement of existing vintage doll clothingform the 1900s through 1990s.
I bought the book for the patterns for dolls of the Sixties and Seventies: Cher, the Crissy Family, Littlechaps, Miss Seventeen. Following JGA's advice, I resized and used patterns from every era to redress an assortment of orphan dolls.
Most commerical patterns give you a style somewhat resembling the original clothes dolls came in. This book gives you the real thing. For most collectors, anything less is just not worth the time and trouble.
Wonderful Resource.......2000-04-15
If you want to see your collectable dolls dressed authentically, but don't want to see the poor dears wearing stained and faded vintage clothing, then this book is for you!
Anderton has included patterns for wardrobes, including undergarments and shoes, for popular collectable dolls from the 1900's to the 1990's. 1900-1910 includes period wardrobes for 18" antique Bisque-head girl dolls and 15" lady dolls. 1920's includes patterns for Dolly Rosebud, Baby Peggy and Patsyette. 1930s includes wardrobes for 7 1/2" Madame Alexander's Dionne Quints, Effanbee's 12" Patsy and 14" Patricia, and 13" Shirly Temple and other composition dolls. 1950 features wardrobes for 14-24" hard plastic dolls featuring a pattern for Miss Revlon's original dress and the original outfit for Madame Alexander's Cissy.
The 1960's has the complete original wardrobe for Miss Seventeen Beauty Queen including the pageant bathing suit with crown and sash. The Chatty family, my favorite, includes Charmin Chatty's sailor outfit with patterns for the saddle shoes and glasses! - but no socks. Also for Charmin are the party dress, the Foreign Lands coat, the Cinderella costume (but not the ball gown). Patterns for Chatty Cathy include the Peppermint Striped dress, The pajamas and the Sunny Day outfit (only with shorts instead of peddle pushers) including a pattern for the seal applique and the hat. Also included are original outfit patterns for Chatty baby, tiny chatty baby, and Singing Chatty. The 60's also include wardrobes for the Littlechap Famlily and the Whimsy dolls. 1970's, 80's and 90's include *many* patterns for fashion dolls like Barbie and include celebrity costumes like Sonny & Cher, Laurie Partridge and Dorothy Hamil. There are also patterns for male fashion and action dolls. There are 5 outfits for Ideal's Crissy and movie costumes for their 12'Shirly Temple including the costumes from "Stowaway", "Heidi", "The Littlest Rebel" and others.
I think a "beginning" sewer could use this book, but doll lovers with no previous sewing experience will need to learn a few basics first.
Hard to find doll fashion in one easy place!.......1999-06-02
This book has lots of hard-to-find doll patterns! The patterns are easily traced and there are so many of them. I bought it for the Littlechap doll patterns and found some for Penny Brite, as well! Lots more! The instructions are a little to be desired and the reason for four star rating instead of five star, by me, but the experienced and unexperienced seamstress should be able to follow them.
Average customer rating:
|
Japanese Industrial History: Technology, Urbanization, and Economic Growth
Carl Mosk
Manufacturer: M.E. Sharpe
ProductGroup: Book
Binding: Paperback
Economic History
| Economics
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Industrial
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| Asia
| History
| Subjects
| Books
Japan
| Asia
| History
| Subjects
| Books
ASIN: 0765607018 |
Average customer rating:
- One more good book on lean logistics
- They say it can't be done...
|
Lean Six Sigma Logistics: Strategic Development to Operational Success
Thomas J. Goldsby , and
Robert Martichenko
Manufacturer: J. Ross Publishing
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Leadership
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Lean Distribution: Applying Lean Manufacturing to Distribution, Logistics, and Supply Chain
-
Lean Six Sigma for Supply Chain Management
-
Lean Logistics: The Nuts And Bolts Of Delivering Materials And Goods
-
The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed
-
Streamlined: 14 Principles for Building & Managing the Lean Supply Chain
ASIN: 1932159363
Release Date: 2005-08-11 |
Product Description
Reducing costs, rushing to market and accelerating lead times are vital for survival in todays competitive environment. Inventory is no longer considered an asset, and strategies need to be in place to operate with minimal amounts of it.
Lean Six Sigma Logistics illustrates how to integrate Lean, Six Sigma and Logistics into a cohesive process that will help eliminate unnecessary inventories through disciplined efforts to understand and reduce variation, while increasing speed and flow in the supply chain.
This how to book provides the vehicle to solidify strategic position, win over customers, and achieve increased profit margins. It is the one book that executives, practitioners, consultants and academics will all want on their bookshelf. A must read for the CEO, CIO, CFO, COO, VP, Director, or Logistics Manager.
Key Features:
-Provides a method to develop strategies as well as tactical steps for successful operational implementation of Lean Six Sigma Logistics
-Addresses top management concerns while providing necessary tools and guidance for the logistics practitioner
-Features the Logistics Bridge Model to serve as your compass and map for leveraging value, eliminating waste, and enhancing your abilities to view the supply chain with a critical eye and to develop a vision for continuous improvement
-Presents definitive answers for improving operations, making customers happy, and reducing logistics costs and variability
Customer Reviews:
One more good book on lean logistics.......2006-02-10
This book gives a good overall picture of lean logistics from different angles, not going into much detail. Must read for all exec level, who should understand the impact and benefits of adapting lean logistics combined with six sigma.
As authors mentioned, today many managements go after transportation expenses without understanding "total logistics cost". Who ever understand the concept of "total logistics cost", they will be able to derive advantages of lean logistics.
They say it can't be done..........2005-12-03
I would suggest this book to anyone interested in Lean, Six-Sigma, or Logistics. Dr. Goldsby and Mr. Martichenko take three subject matters and blend them into a well orchestrated logistics model that would make any logistics professional re-think the way s/he is executing their logistics plan. Anyone from a truck driver or dock worker to the CEO of a fortune 500 company could benefit from having his or her eyes opened to the amount of waste and imperfections that happen within the Logistics industry. It's surprising to think that so many companies are too busy trying to implement Lean and Six-Sigma into their production/outbound that they are losing money hand over foot with their logistics. Great Buy! Great Investment! Highly recommended!
Average customer rating:
|
Orchestrating Success: Improve Control of the Business with Sales & Operations Planning
Richard C. Ling , and
Walter E. Goddard
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Sales & Operations Planning: The How-to Handbook, 2nd Edition
-
Sales & Operations Planning - Best Practices: Lessons Learned
-
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)
-
The Oliver Wight Class A Checklist for Business Excellence (Oliver Wight Manufacturing)
-
World Class Sales & Operations Planning: A Guide to Successful Implementation And Robust Execution
ASIN: 0471132276 |
Book Description
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Average customer rating:
|
Strategic Marketing: Planning and Control, Second Edition (Marketing Series (London, England). Student.)
Graeme Drummond ,
John Ensor , and
Ruth Ashford
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
The ASTD e-Learning Handbook : Best Practices, Strategies, and Case Studies for an Emerging Field
ASIN: 0750652365 |
Book Description
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.
Completely revised and updated, the second edition of
Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
* Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications
* The material presented is easy to read in a user-friendly layout
* The final chapter has been re-written to include new and up-to-date case studies
Average customer rating:
|
Strategic Operations Management: A Value Chain Approach
David Walters , and
Mark Rainbird
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Decision-Making & Problem Solving
| Management & Leadership
| Business & Investing
| Subjects
| Books
Operations Research
| Management & Leadership
| Business & Investing
| Subjects
| Books
Production & Operations
| Management & Leadership
| Business & Investing
| Subjects
| Books
Quality Control
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Industries & Professions
| Business & Investing
| Subjects
| Books
Production, Operation & Management
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0230507654
Release Date: 2007-02-06 |
Book Description
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
Average customer rating:
|
World Class Sales & Operations Planning: A Guide to Successful Implementation And Robust Execution
Donald H. Sheldon
Manufacturer: J. Ross Publishing
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Production & Operations
| Management & Leadership
| Business & Investing
| Subjects
| Books
Quality Control
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Techniques
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Production, Operation & Management
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Sales & Operations Planning - Best Practices: Lessons Learned
-
Sales & Operations Planning: The How-to Handbook, 2nd Edition
-
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)
-
Sales Forecasting: A New Approach
-
Orchestrating Success: Improve Control of the Business with Sales & Operations Planning
ASIN: 1932159533 |
Book Description
Due to a lack of state-of-the-art guidance, most firms still are not achieving the substantial end-to-end supply chain, profit and shareholder value improvements that the sales and operations planning process can help deliver.
World Class Sales & Operations Planning provides the guidance needed to help maximize results. It delineates how to accomplish successful top management planning using a step-by-step approach and explains how to implement and execute robust S&OP process excellence. While achieving excellence takes practice, you can expect to begin seeing results almost immediately by following the guidance provided in this book.
Key Features
* Covers all aspects of S&OP, such as proper roles, agendas, schedules, cost planning, forecasting, capacity planning, and measurements, and how to link a company's strategic and business plans to its detailed processes and tools used to operate the business
* Describes in detail how senior executives must be engaged for this process to return the maximum benefits of operational excellence, improved profits and shareholder value
* Explains how S&OP supports Lean manufacturing, fits with ERP and improves end-to-end supply chain performance
* Teaches how to balance the supply and demand elements of overall sales rates with rates of production, aggregate inventories and order backlogs; how to shorten customer lead times; and how to improve supplier relations and service to end users
* Offers free downloadable audit criteria for confirmation of S&OP process excellence and materials for training or course instruction -- available from the Web Added Value Download Resource Center at jrosspub.com
Average customer rating:
|
Strategic Marketing Management, Third Edition: planning, implementation and control
Richard M. S. Wilson , and
Colin Gilligan
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
-
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
-
Marketing Plans, Sixth Edition: How to prepare them, how to use them
-
The Strategic Planning Workbook (Business Enterprise)
-
Strategic Market Management (Strategic Market Managment)
ASIN: 0750659386 |
Book Description
This third edition of
Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can we ensure arrival? - Strategic implementation and control
This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:
* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty
The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
* Further materials include: Tutor Resource Pack and "Evolve" site *
Download Description
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: 1) Where are we now? - strategic and marketing analysis; 2) Where do we want to be? - strategic direction and strategy formulation; 3) How might we get there? - strategic choice; 4) Which way is best? - strategic evaluation; 5) How can we ensure arrival? - strategic implementation and control. This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analysing marketing capability, e-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. Retaining the key features that make it essential reading for all those studying the management of marketing, the book p
Average customer rating:
|
CIM Coursebook 00/01: Strategic Marketing Management: Planning and Control (CIM Coursebook)
Paul Fifield , and
Colin Gilligan
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Professional
| Test Guides - Graduate & Professional
| Education
| Reference
| Subjects
| Books
ASIN: 0750649267 |
Book Description
Strategic Marketing Management: Planning and Control 2000-2001 is specifically developed and written for students studying for the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications.
It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.
The book includes uniquely valuable material for the serious CIM student including:
· Recent examination papers
· Glossary of key terms
· Highly interactive text with questions, activities and highlighted key points
· The ONLY workbooks to include the CIM Senior Examiners own specimen answers and examination reports.
Officially endorsed by the CIM
Approved by the CIM Chief Examiner
Written by the former CIM Diploma Senior Examiners
Average customer rating:
|
CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control (CIM Coursebook)
Helen Meek , and
Richard Meek
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Professional
| Test Guides - Graduate & Professional
| Education
| Reference
| Subjects
| Books
ASIN: 0750653132 |
Book Description
'Strategic Marketing Management: Planning and Control 2001-2002' is a specifically tailored coursebook for students undertaking the Planning and Control module of the CIM Diploma.
Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.
The new edition of this text contains:
· a firmly international perspective, and new emphasis on innovation and creativity, branding strategy, implementation and the evaluation of the marketing tools and techniques
· new material to cover e-marketing issues, market led orientation, the resource/asset based approach to internal analysis, innovation audits and product innovation, and the strategic alignment process
· new and up to date examples and case studies to illustrate the theory
· additional text references and website references
· preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
completely NEW book by a new author team including John Ensor, CIM Senior Examiner for the Planning & Control module
officially endorsed by the CIM
approved by the CIM Chief Examiner
Average customer rating:
|
CIM Coursebook 02/03: Strategic Marketing Management: Planning and Control (CIM Coursebook)
Helen Meek , and
John Ensor
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Professional
| Test Guides - Graduate & Professional
| Education
| Reference
| Subjects
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
Reference
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0750657103 |
Book Description
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!
THE COURSEBOOK:
* Co-written by the CIM Senior Examiner for the Strategic Marketing Management module
* CIM approved content for this year's course
* Approved by the CIM Chief Examiner
* Updated material and cases to keep you up to speed with the latest developments
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
Definitive coursebook co-written by the CIM Senior Examiner for the Strategic Marketing Management module to guide you through the 2002-2003 syllabusPlus FREE online revision and course support from www.marketingonline.co.ukCustomise your learning, extend your knowledge and prepare for those examinations with this complete package for course success
Average customer rating:
|
CIM Diploma - Paper 11: Strategic Marketing Management - Planning and Control: Exam Dates - 12-01, 06-02: Study Text (2001) (CIM Study Text: Diploma)
Manufacturer: BPP Business Education Ltd
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 0751741221 |
Books:
- Successful Business Planning in 30 Days: A Step-By-Step Guide for Writing a Business Plan and Starting Your Own Business, Third Edition
- Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management)
- Taming Giant Projects: Management of Multi-Organization Enterprises (Organization and Management Innovation)
- Team Leader Training: 24 Complete Modules for Developing Team Leaders
- The Alternative Medicine Ratings Guide: An Expert Panel Ranks the Best Treatments for Over 80 Conditions
- The Church--God's Last Message to It (Tiny Giant Booklets, 12)
- The Entrepreneur's Guide To Preparing A Winning Business Plan and Raising Venture Capital
- The Ernst & Young Entrepreneur of the Year Award Insights from the Winners' Circle
- The Gender and Consumer Culture Reader
- The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value
Books Index
Books Home
Recommended Books
- How to See Yourself As You Really Are
- Dive Book Two: The Deep
- ACI 318-05 Building Code Requirements for Structural Concrete and Commentary, 2005
- Architecture as Signs and Systems: For a Mannerist Time
- Comets, Stars, the Moon, and Mars: Space Poems and Paintings
- Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Con
- Breaker's Reef
- Phaidon Atlas Of Contemporary World Architecture: Travel Edition
- America's Painted Ladies: The Ultimate Celebration of Our Victorians
- Echo House