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Strategic Decision Making: Multiobjective Decision Analysis with Spreadsheets
Craig W. Kirkwood Manufacturer: Duxbury Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0534516920 |
Book Description
Intended for courses in multiobjective decision analysis or as a supplement to a first course in decision analysis, this text emphasizes practical applications and problem solving. Students learn how to use spreadsheets and other analytical tools in considering such important tradeoffs as cost versus quality and market share versus short-term return on investment.Customer Reviews:
Very Good Book.......2002-12-05
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Before European Hegemony: The World System A.D. 1250-1350
Janet L. Abu-Lughod Manufacturer: Oxford University Press, USA ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0195067746 |
Book Description
In this important study, Abu-Lughod presents a groundbreaking reinterpretation of global economic evolution, arguing that the modern world economy had its roots not in the sixteenth century, as is widely supposed, but in the thirteenth century economy--a system far different from the European world system which emerged from it. Using the city as the working unit of analysis, Before European Hegemony provides a new paradigm for understanding the evolution of world systems by tracing the rise of a system that, at its peak in the opening decades of the 14th century, involved a vast region stretching between northwest Europe and China. Writing in a clear and lively style, Abu-Lughod explores the reasons for the eventual decay of this system and the rise of European hegemony.Customer Reviews:
Eurasian interactions.......2005-12-09
Provocative.......2005-02-12
A landmark of the "new" economic history.......2004-03-17
Abu-Lughod's excellent world systems survey details the inter-connections between pre-modern economies and societies of the era. There is also the sense of continuity between these pre-modern economic relationships and the modern era.
Special mention should be made of the fact that Before European Hegemony was one of the first of a new wave of economic, historical and sociological studies that de-emphasized the eurocentric histories that came before them. Guilty of the same simplistic approaches the eurocentric histories were charged with, for example giving the only reason for the rise of the West as military might, much of what followed Before European Hegemony was, in a word, garbage. Not so, this groundbreaking study.
Well researched, well written and highly recommended.
Great book, but still one sided.......2003-02-23
Still, as Gunder Frank mentions in his review of this book, Abu Lughod misses one point in her survey. She sees the world economy as a disconnected series of events, and much like Wallerstein, maintains the idea that world after 1500 hundred was not connected to the one before that date. She treats the Mongol trade network as an isolated world-system, instead of a period in the world system.
This is a small flaw in the face of so many larger problems we have in current historiography. A great read, and I suggest you read it in conjunction with ReOrient, The Colonizers' Model of the World, and World System History.
Continuity in global connections -- the rest of the history.......2001-12-18
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Before European Hegemony: The World System A.D. 1250-1350
Abu-Lughod Janet L. Manufacturer: Oxford Univ Pr ProductGroup: Book Binding: Hardcover ASIN: B000MBORKQ |
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Before European Hegemony: The World System, A.D. 1250-1350. (book reviews): An article from: The Journal of the American Oriental Society
Linda Rose Manufacturer: American Oriental Society ProductGroup: Book Binding: Digital ASIN: B000926DJQ Release Date: 2005-07-28 |
Book Description
This digital document is an article from The Journal of the American Oriental Society, published by American Oriental Society on January 1, 1993. The length of the article is 930 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Before European Hegemony The World System A.D. 1250-1350
Abu-Lughod Janet L. Manufacturer: NY ProductGroup: Book Binding: Paperback ASIN: B000N7IMUK |
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BEFORE EUROPEAN HEGEMONY: THE WORLD SYSTEM A. D. 1250-1350
Janet L. Abu-Loghod Manufacturer: Oxford University Press ProductGroup: Book Binding: Paperback ASIN: B000M0OJFK |
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Before European Hegemony: The World System A.D. 1250-1350
Janet L Abu-Lughod Manufacturer: Oxford University Press, USA ProductGroup: Book Binding: Paperback ASIN: B000OKL07S |
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The Wages of Affluence: Labor and Management in Postwar Japan
Andrew Gordon Manufacturer: Harvard University Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0674007069 |
Book Description
Andrew Gordon goes to the core of the Japanese enterprise system, the workplace, and reveals a complex history of contest and confrontation. The Japanese model produced a dynamic economy which owed as much to coercion as to happy consensus. Managerial hegemony was achieved only after a bitter struggle that undermined the democratic potential of postwar society. The book draws on examples across Japanese industry, but focuses in depth on iron and steel. This industry was at the center of the country's economic recovery and high-speed growth, a primary site of corporate managerial strategy and important labor union initiatives.
Beginning with the Occupation reforms and their influence on the workplace, Gordon traces worker activism and protest in the 1950s and '60s, and how they gave way to management victory in the 1960s and '70s. He shows how working people had to compromise institutions of self-determination in pursuit of economic affluence. He illuminates the Japanese system with frequent references to other capitalist nations whose workplaces assumed very different shape, and looks to Japan's future, rebutting hasty predictions that Japanese industrial relations are about to be dramatically transformed in the American free-market image. Gordon argues that it is more likely that Japan will only modestly adjust the status quo that emerged through the turbulent postwar decades he chronicles here.
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Basic Marketing Research with SPSS 13.0 Student CD (2nd Edition)
Naresh Malhotra , and Mark Peterson Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0131548654 |
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Basic Marketing Research (with InfoTrac)
Gilbert A. Churchill , and Tom J. Brown Manufacturer: South-Western College Pub ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0324190972 |
Book Description
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.Customer Reviews:
What you see is what you get!.......2007-10-03
Good book for beginners.......2007-02-03
an excellent start.......2000-04-04
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State of The Art Marketing Research
Albert Blankenship , George Breen , and Alan Dutka Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0844234435 |
Book Description
This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. Clear, concise, and authoritative, the book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process:
Including new information on research for international markets and guidance on using the new technologies to develop information about today's fast-changing markets with examples from all sectors of business, this edition is an essential guide to the cutting-edge techniques for mastering today's markets.
Customer Reviews:
A basic guide, get it for an overview........2007-02-19
Good for newbies and marketing people: not deep enough for practioners........2006-01-13
A Bible for Market Researchers.......2000-06-15
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Basic Marketing Research: Using Microsoft Excel Data Analysis
Alvin C. Burns , and Ronald F. Bush Manufacturer: Pearson Prentice Hall ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0131452266 |
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Marketing: The Basics (Basics (Routledge Paperback))
Moore/Pareek Manufacturer: Routledge ProductGroup: Book Binding: Paperback ASIN: 0415380790 |
Book Description
The difficulties of marketing in the 21st Century are real and tangible. Which new strategy? How is success measured? Is this strategy harmonious with the corporate strategy?
Customers are more sophisticated, less brand-loyal and more price sensitive.
Moore and Pareek offer a way round this international minefield by creating a book that fulfils the need for management in an international context.
The basic functions of marketing are explained, the role in corporate decision making examined and the importance of competitive strategies are addressed.
The books addresses the following areas:
*what is marketing
*marketing as part of the firm's corporate strategy
*the marketing mix, the 5 ps - product, pricing, promotion, place and people
* STP - segmentation, targeting and positioning
*Market research
*Culture
The book is ideal for any student, or practitioner wanting to learn the fundamentals of marketing applied in a global context.
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Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition
Naresh K Malhotra , and Naresh Malhotra Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0133768562 |
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Basic Marketing Research, TEXT ONLY, 5th edition, hc, 2003
Churchill & Brown Manufacturer: AI 0324190972 ProductGroup: Book Binding: Hardcover ASIN: B000MLVGDM |
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A basic bibliography on experimental design in marketing (Bibliography series)
David Morgan Gardner Manufacturer: American Marketing Association ProductGroup: Book Binding: Paperback ASIN: 0877571422 |
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A Basic Bibliography on Marketing Research (Ama Bibliography series, #1)
Manufacturer: American Marketing Association ProductGroup: Book Binding: Hardcover ASIN: B000BBY3N8 |
Product Description
Antique collectable book apparently it is a reference book to members of the AMA who were in power durning the early 60s
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A basic bibliography on marketing research (American Marketing Association. AMA bibliography series)
Hugh G Wales Manufacturer: American Marketing Association ProductGroup: Book Binding: Unknown Binding ASIN: B0007DP87K |
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