SPSS 11.0 Syntax Reference Guide Volume I
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    SPSS 11.0 Syntax Reference Guide Volume I

    Manufacturer: SPSS Inc.
    ProductGroup: Book
    Binding: Paperback
    ASIN: 0130348392
    SPSS 11.0 Syntax Reference Guide
    Average customer rating: Not rated
      SPSS 11.0 Syntax Reference Guide
      Spss Inc. , and SPSS Inc.
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Paperback

      StatisticsStatistics | Economics | Business & Investing | Subjects | Books
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      ASIN: 0130348422

      Glorious Color
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        Glorious Color
        Kaffe Fassett
        Manufacturer: Clarkson Potter
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Home & Garden | Bargain Books | Stores | Books
        GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
        KnittingKnitting | Crafts & Hobbies | Home & Garden | Subjects | Books
        NeedleworkNeedlework | Crafts & Hobbies | Home & Garden | Subjects | Books
        Textile ArtsTextile Arts | Crafts & Hobbies | Home & Garden | Subjects | Books
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        1. Glorious Knits Glorious Knits
        2. Kaffe Fassett's Pattern Library: Over 190 Creative Knitwear Designs Kaffe Fassett's Pattern Library: Over 190 Creative Knitwear Designs
        3. Kaffe's Classics: 25 Glorious Knitting Designs Kaffe's Classics: 25 Glorious Knitting Designs
        4. Glorious Needlepoint Glorious Needlepoint
        5. Welcome Home: Kaffe Fassett Welcome Home: Kaffe Fassett

        ASIN: 0517569884
        Release Date: 1988-11-21
        Glorious Interiors: Needlepoint, Knitting and Decorative Design Projects for Your Home
        Average customer rating: 4.5 out of 5 stars
        • Love the Charted Designs--those included, that is!
        • A World of Color
        • Five stars plus!
        Glorious Interiors: Needlepoint, Knitting and Decorative Design Projects for Your Home
        Kaffe Fassett
        Manufacturer: Little Brown and Company
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Interior Design | Architecture | Professional & Technical | Subjects | Books
        Decorative ArtsDecorative Arts | Design & Decorative Arts | Arts & Photography | Subjects | Books
        GeneralGeneral | Arts & Photography | Subjects | Books
        Folk ArtFolk Art | Schools, Periods & Styles | Arts & Photography | Subjects | Books
        DecoratingDecorating | Crafts & Hobbies | Home & Garden | Subjects | Books
        GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
        NeedleworkNeedlework | Crafts & Hobbies | Home & Garden | Subjects | Books
        Textile ArtsTextile Arts | Crafts & Hobbies | Home & Garden | Subjects | Books
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        2. The Ehrman Needlepoint Book The Ehrman Needlepoint Book
        3. Kaffe Fassett's Pattern Library: Over 190 Creative Knitwear Designs Kaffe Fassett's Pattern Library: Over 190 Creative Knitwear Designs
        4. Mosaics: Inspiration and Original Projects for Interiors and Exteriors Mosaics: Inspiration and Original Projects for Interiors and Exteriors
        5. Passionate Patchwork: Over 20 Original Quilt Designs Passionate Patchwork: Over 20 Original Quilt Designs

        ASIN: 0316275069

        Amazon.com

        Many designers have the gift of gab; few can actually write. Kaffe Fassett is a delightful exception. Indeed, the text of Glorious Interiors is something rare in interior design: a down-to-earth account of a complex and sophisticated personal style. Drawing inspiration from circuses, fairgrounds, the Watts Towers in Los Angeles, the liveries of Pakistani trucks, and Slavic peasant costume, Fassett dedicates his book to "all those with a touch of gypsy who share my vision." Going by the vibrant kitsch, the obsessive repetition, and the migrainous, fractal surfaces of his trademark interiors, one suspects that not a few of them have ended up, tragically, in decidedly minimal circumstances, complete with soft white walls and bars on the windows.

        Fassett's embroidered flower gardens, frog cushions, trompe l'oeil flower plates, and postage-stamp lampshades teeter spectacularly on the knife's edge separating genius from schizophrenia; his text, meanwhile, really makes the reader think--in a way few other books have ever done--about the emotional power of the richly patterned traditions of eastern Europe and the Indian subcontinent. Fassett contends that Western interiors--the best of them evoking "a sterile beigeness ... that chilled me to the core"--have lost all sense of humor. And he knows just what we need to get it back.

        Glorious Interiors is full of lengthy, meticulous instructions for jaw-dropping rag rugs, collage screens, mosaics, and many other pieces. Whether inspiring you or scaring you half to death, Fassett is one interior designer it is impossible to ignore. --Simon Ings, Amazon.co.uk

        Customer Reviews:

        4 out of 5 stars Love the Charted Designs--those included, that is!.......2000-09-07

        Kaffe Fassett is a designer that you either love or find almost sea-sickeningly over the top. I've got a foot in both camps--some of it is just too, too much--other things I want to make immediately. My main problem is the lack of charts. He states that one cushion can be easily coverted to a chair seat--true, if there were a chart to begin with. Now, I can understand that a wing back chair might be a one off, but there is no excuse for showing a tantalizing close up of a pillow without a chart! It is too frustrating. And there are far too many references to things that are available as kits from Ehrman--particularly when not all of them are still available. Still worth it for the charts that he does include and for some design ideas--if you are willing to just pile on the patterns!

        5 out of 5 stars A World of Color.......2000-04-17

        I absolutely loved this book. Although I read it mainly for my interest in mosaics, I found many of the collages appealing as well. The photos are wonderful, colorful and display a great sense of creativity. What a happy feeling this rainbow of colors gives to a person inhabiting these unique rooms. And isn't that what decorating is all about? This book is a must for every creative mind!

        5 out of 5 stars Five stars plus!.......1999-11-05

        This is one of Kaffe's best books, if not the best. The photos are beautiful, and the displays of his needlepoint tapestries or vests among the collections of furnishings, etc., in his home are truly beautiful. Stunning needlepoint rugs, both of which are available as kits as noted in the book, although the kits are simplified versions of the rugs. Some rag rugs with patterns to make them. Lovely paintings too, if you like Kaffe's style or at least find it appealing. Some needlepoint charts, although I wish there were many more charted items, although some are photographed sufficiently that they can be copied yourself. Just a beautiful book on home decorating, on needlepoint, and on lovely ideas for tapestries.
        Glorious Needlepoint: Extraordinary Stitchery Designs from the Author of Glorious Knits
        Average customer rating: Not rated
          Glorious Needlepoint: Extraordinary Stitchery Designs from the Author of Glorious Knits
          Kaffe Fassett
          Manufacturer: Clarkson Potter
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
          NeedlepointNeedlepoint | Crafts & Hobbies | Home & Garden | Subjects | Books
          NeedleworkNeedlework | Crafts & Hobbies | Home & Garden | Subjects | Books
          Textile ArtsTextile Arts | Crafts & Hobbies | Home & Garden | Subjects | Books
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          2. Elian McCreadys Needlepoint Elian McCreadys Needlepoint
          3. Needlepoint Cats Needlepoint Cats
          4. Glorious Interiors: Needlepoint, Knitting and Decorative Design Projects for Your Home Glorious Interiors: Needlepoint, Knitting and Decorative Design Projects for Your Home
          5. Glorious Color Glorious Color

          ASIN: 0517563983
          Release Date: 1987-08-13

          Book Description

          The author of the sensationally successful Glorious Knits applies his vivid sense of color and texture to needlepoint, creating dozens of gorgeous, innovative designs photographed in brilliant color. More than 150 full-color photographs.
          Kaffe Fassett's Glorious Needlepoint
          Average customer rating: 4.5 out of 5 stars
          • Even if you don't do needlepoint, this is a lovely book
          • Even if you don't do needlepoint, this is a lovely book
          • Wonderful but a reprint
          Kaffe Fassett's Glorious Needlepoint
          Kaffe Fassett
          Manufacturer: Sterling
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
          NeedlepointNeedlepoint | Crafts & Hobbies | Home & Garden | Subjects | Books
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          1. Exotic Fruits & Flowers in Needlepoint Exotic Fruits & Flowers in Needlepoint
          2. Glorious Interiors: Needlepoint, Knitting and Decorative Design Projects for Your Home Glorious Interiors: Needlepoint, Knitting and Decorative Design Projects for Your Home
          3. The Ehrman Needlepoint Book The Ehrman Needlepoint Book
          4. Welcome Home: Kaffe Fassett Welcome Home: Kaffe Fassett
          5. Graham Rust's Needlepoint Designs Graham Rust's Needlepoint Designs

          ASIN: 0806958855

          Book Description

          “Fassett, world-famous knitting maverick and color enthusiast, presents a sublime series of stunning designs, fiery hues, and delicious photographs....brims with a tapestry of inspiration for nature-inspired patterns.”—Vogue Knitting. “Lavishly illustrated volume of decorative art photos and Fasset’s needlepoint and knitted versions. A unique source of projects in which the author demonstrates how to first ‘see’ and then interpret motifs and hues.”—Fiberarts.

          Customer Reviews:

          4 out of 5 stars Even if you don't do needlepoint, this is a lovely book.......2001-02-02

          Firstly, this is a reprint of the Glorious Needlepoint that went out of print. Not a bad thing.

          Secondly, if you love Victoriana, this is a great book. Kaffee Fassett is fascinated by overstuffed patterns and the huge flora of the Victorian age, plus the visual excitement of clutter and bric-a-brac. He has been able to translate his art into some very Victorian kittens, complete with sweet expressions and sugary pink bow. This design even makes my manly (but cat-loving) husband melt.

          4 out of 5 stars Even if you don't do needlepoint, this is a lovely book.......2001-02-02

          Firstly, this is a reprint of the Glorious Needlepoint that went out of print. Not a bad thing.

          Secondly, if you love Victoriana, this is a great book. Kaffee fine needlepoint patterns. My utter favorite is the Fassett is fascinated by overstuffed patterns and the huge flora of the Victorian age, plus the visual excitement of clutter and bric-a-brac. He has been able to translate his art into some very Victorian kittens, complete with sweet expressions and sugary pink bow. This design even makes my manly (but cat-loving) husband melt.

          5 out of 5 stars Wonderful but a reprint.......2000-10-06

          This wonderful book is simply a reprint of a much older book by Kaffe, and the description fails to reveal this. New cover, new photo, old book.
          Kaffe Fassett's Glorious Color for Needlepoint & Knitting
          Average customer rating: 4.5 out of 5 stars
          • Gave a new dimension to my knitting
          • Welcome back, Kaffe
          Kaffe Fassett's Glorious Color for Needlepoint & Knitting
          Kaffe Fassett
          Manufacturer: Sterling
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
          KnittingKnitting | Crafts & Hobbies | Home & Garden | Subjects | Books
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          3. Kaffe's Classics: 25 Glorious Knitting Designs Kaffe's Classics: 25 Glorious Knitting Designs
          4. Kaffe Fassett's Pattern Library: Over 190 Creative Knitwear Designs Kaffe Fassett's Pattern Library: Over 190 Creative Knitwear Designs

          ASIN: 0806958839

          Book Description

          A simple collection of eye-grabbing costumes and tapestries to make and a lesson in style by an original and fearless designer, bursting with brilliant photographs of objects that inspired his work. Compare luminous blue-and-green Persian pots with a similarly shaded blue patch crewneck—and then knit the sweater yourself.

          Customer Reviews:

          5 out of 5 stars Gave a new dimension to my knitting.......2002-07-06

          I met Kaffee Fassett for the first time through the first edition of this book, and my knitting life totally changed. From then on I have seen colors and patterns everywhere, and love to blend and mix colors in my knitting.

          The book is a great pattern book, but even greater book for inspiration. Filled with color pictures there are so many wonderful items to look at you hardly get time left for knitting.

          Fassett started from scratch when he learned to knit, and he shares his way to become a master with us. And with his explanations everybody can become a knitter, everybody can become an artist.

          Good luck with your colors and needles.

          Britt Arnhild Lindland

          4 out of 5 stars Welcome back, Kaffe.......2001-02-02

          This is a reprint of the original Glorious Color, which was a groundbreaking knitting book. Kaffe Fassett, a London-based artist, discovered that he could use a rainbow pallette of yarn as well as paint to express his particular artistic ideas. The rest is knitting history.

          Kaffe also pioneered a new type of "less technique, more design" knitting. He uses cut strands of yarns to create wonderful repeating patterns of circles, tumbling blocks and multicolored stripes. The ends are woven in as he goes along --or not. Finishing on the back is not so important; getting a wonderful colorway and exciting visual pattern is the objective.

          Likewise, the shape and structure of the garment is not the focus although I really like the swing of the long coat and the shape of the peplum-styled jacket. But Kaffee Fassett is first and formost a colorist and painter, not a designer of couture. So the patterns are better for inspiration and finding your own path than for being followed with the exact yarn and exact pattern. But these patterns can be made successfully, and most people who've made them report that it has been an exciting adventure.

          In summary, I'd recommend this book if you like to design your own knitted garments, if you want color and pattern inspiration and new ideas, and if you just like to read gorgeous books. If you want couture and shaping, or knitting instruction this is not the best book on knitted garments.
          GLORIOUS INTERIORS Needlepoint, Knitting and Decorative Design Projects for Your Home
          Average customer rating: Not rated
            GLORIOUS INTERIORS Needlepoint, Knitting and Decorative Design Projects for Your Home
            Kaffe Fassett
            Manufacturer: Little Brown & Co (T)
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000OTV0CO
            Glorious Needlepoint
            Average customer rating: Not rated
              Glorious Needlepoint
              Kaffe Fassett
              Manufacturer: Clarkson Potter
              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000KJYUCU
              GLORIOUS NEEDLEPOINT.
              Average customer rating: Not rated
                GLORIOUS NEEDLEPOINT.
                Kaffe. Fassett
                Manufacturer: BCA
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000O8W7V8
                KAFFE FASSETT GLORIOUS NEEDLEPOINT
                Average customer rating: Not rated
                  KAFFE FASSETT GLORIOUS NEEDLEPOINT
                  Unknown
                  Manufacturer: BOOK CLUB ASSOCIATES
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000SHNR2I
                  Kaffe Fassett Glorious Needlepoint
                  Average customer rating: Not rated
                    Kaffe Fassett Glorious Needlepoint
                    lovi
                    Manufacturer: Century Hutchinson, Ltd
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000JOPXHW

                    Product Description

                    Gprgeous oversized hardcover; Glorious Needlepoint provides insight into Kaffe Fassett's creative process.

                    Fertility and Household Labour in Tanzania: Demography, Economy, and Society in Rufiji District, c. 1870-1986
                    Average customer rating: Not rated
                      Fertility and Household Labour in Tanzania: Demography, Economy, and Society in Rufiji District, c. 1870-1986
                      Matthew Lockwood
                      Manufacturer: Oxford University Press, USA
                      ProductGroup: Book
                      Binding: Hardcover

                      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
                      WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
                      Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                      TheoryTheory | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      TanzaniaTanzania | Africa | History | Subjects | Books
                      CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                      DemographyDemography | Social Sciences | Nonfiction | Subjects | Books
                      GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                      Human GeographyHuman Geography | Social Sciences | Nonfiction | Subjects | Books
                      GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                      GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
                      ASIN: 0198287542

                      Book Description

                      This book is an interdisciplinary study of the way in which human reproduction interweaves with the reproduction of society and economy in coastal Tanzania. Combining demography, history, and sociology, and with a breadth of theoretical discussion and empirical detail, it offers a new methodology for the study of African fertility and the role of household demography in agrarian economies. Part I provides a political economy of changing fertility. Demographic patterns are situated within the wider social and economic context, in particular the transformation of marriage in relation to kinship and local political structures, and child-spacing dynamics rooted in the moral exonomy of gender. In Part II, the author examines the implications of demographic patterns for people's work-loads and economic fortunes at the individual and household level. Based on extensive field-work in a Tanzanian village, the analysis shows the importance of women's involvement in rice cultivation, and the fluidity of life cycles.

                      A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
                      Average customer rating: 4.5 out of 5 stars
                      • simple actionable marketing advice
                      • Crash Course on Marketing - Commonsensical Approach!
                      • Marketing Explained in about 2 hrs.
                      • A Solid Effort!
                      • Enjoyable read, enlightening, thought-provoking
                      A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
                      Jack Trout
                      Manufacturer: Wiley
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
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                      4. Differentiate or Die: Survival in Our Era of Killer Competition Differentiate or Die: Survival in Our Era of Killer Competition
                      5. Marketing Warfare: 20th Anniversary Edition Marketing Warfare: 20th Anniversary Edition

                      ASIN: 047123608X

                      Book Description

                      A compelling fable that distills the essence of genius marketing strategies
                      The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

                      Customer Reviews:

                      4 out of 5 stars simple actionable marketing advice.......2005-06-30

                      The book has 10 chapters - in each chapter, Trout answers a marketing question. There is quite a bit of overlap in content with Trout's earlier books.

                      The questions (and summarized answers) are:

                      1. What is the essence of marketing?
                      Explaining simply why a product is different and why it should be bought instead of other competing products.

                      2. What's branding all about?
                      Establishing the product name and its differentiating idea in the mind of the prospective customer.

                      3. What should be my product strategy?
                      Be either #1 or #2 in a category; otherwise create a new category,

                      4. How do I get my pricing right?
                      Competitive price + delta for perceived differentiated value

                      5. Are there limits to growth?
                      Yes, do not stray from core competence and the differentiated idea established in cstomers' mind. Set realistic growth goals.

                      6. What is good research?
                      Avoid research / survey reports because what people say and what they do is often different. Useful to ask customers to rate competitors along various differentiated vectors on a range of 1-10. This tells which company owns which product feature.

                      7. How do I evaluate advertising?
                      Does the ad effectively communicate the differentiating idea to encourage a customer to buy?

                      8. How do I pick the right medium?
                      Words are more effective than pictures; spoken is more effective than printed.

                      9. How important are logos?
                      The brand's power lies in the name, not the symbol / visual.

                      10. What mistakes are made most often?
                      Underestimating competition
                      It's not about a better product, it's about a better perception
                      Ignoring reality, wishful thinking
                      Losing focus, brand extension

                      You will cut thru the marketing BS, and paradoxically, have a deeper appreciation for marketing.

                      5 out of 5 stars Crash Course on Marketing - Commonsensical Approach!.......2004-11-22

                      While working on my Masters in B-School, I remember the enriching lessons from a Marketing Director of a Fortune 10 company. As I steer through the real world of business as a marketer and strategist, find it true to words.

                      His message was crisp (an MBA from Kellogg); that after learning a lot of theories and analytical tools, at the end of the day, marketing is all about SPTC (Segmentation, Positioning, Targeting and Commonsense) coupled with clear and effective communication. This book will deliver you these simple basics of marketing based on common sense. As one proceeds through the book, the basic factors of marketing will unveil from a layman's perspective. USP of this book is that you can refresh / understand the basics of marketing while flying from Philadelphia to Chicago (2.5hours).

                      However, this book won't put folks like us (Marketers/Strategists/Consultants) out of business. Rather, it would be a good idea to gift this book to your CEO/Director/Client to emphasize the need of a clear and simple marketing strategy which must be transmitted across the organization to achieve common goals.

                      Folks who want to make the next move in understanding the basics of marketing after reading this book might consider getting a hand on "Preface to Marketing Management" by Peter & Donnelly (9th edition). Another simple book but would call for a return flight between JFK and Heathrow.

                      5 out of 5 stars Marketing Explained in about 2 hrs........2004-03-10

                      This is what most business books should be. Brief, to the point, no wild theories, just good old common sense.
                      This book is broken up into the ten questions a new CEO, from finance, gets to ask the marketing genie. It explains the basics from segmentation, product strategy, advertising, distribution, price etc. Most of the information is pretty basic, but as explained in the book it is just what most people don't do.

                      P.S. If you have read some of Jack Trout's previous books, you will notice some overlap in the concepts explained here. However, it is still worth the short time it will take to read this book.

                      3 out of 5 stars A Solid Effort!.......2003-04-11

                      Are you mystified by marketing? If you are, fear not. Author and marketing authority Jack Trout ? the man who ?positioned? positioning in the minds of marketers ? has planted a genie in a mysterious computer (the new age version of a bottle on the beach) and given him the task of answering core marketing questions. In this fictional tale ? which attempts to emulate the success of fables such as Who Moved My Cheese and Fish, but falls short ? Trout takes readers through the very basics, from defining the product?s concept to what elements should be in a logo. Trout warns of seven marketing pitfalls to avoid. Using everyday language and the persistent but wealthy genie who explains it all, he breaks down the subject into small nuggets easily digested by even the least marketing-minded manager. While he does oversimplify, Trout contends that marketing is often made more complicated by the very people who profit from its complexity. Overall, we from getAbstract suggest this how-to book to business people who are unfamiliar with the marketing process.

                      5 out of 5 stars Enjoyable read, enlightening, thought-provoking.......2003-03-30

                      Let?s begin by introducing the author. Jack Trout is recognized as a guru in the field of marketing. He popularized the concept of ?positioning? in the customer?s mind and has written numerous books on various aspects of marketing. Without question, this is an expert you?d love to have on-call whenever you have a question about marketing.

                      Company owners and top executives outside the marketing field understand the vital need for effective marketing. However, when marketing mavens start babbling, it?s difficult to gain enough comprehension to make educated decisions. The topic can be very confusing, especially when people start spewing jargon that muddies the clarity needed to know what resources to allocate and what results to expect.

                      When the marketing stuff gets overwhelming, CEOs wish they had a genie who would pop out of an ancient lantern to answer all the questions and build an easier understanding of the field. In this deceivingly small volume, Jack Trout provides the genie to aid the CEO?and the reader. But, these are modern times, so the genie?s residence of choice is a laptop computer. Our Aladdin discovers a mysterious computer on his desk one morning and can?t resist turning it on. Poof! The genie appears and offers to answer ten questions about marketing for the CEO.

                      The remaining chapters each present a scenario a non-enlightened CEO (someone without marketing expertise) might face in the course of business. Seeking guidance, our CEO flips on the computer to gain knowledge from the genie. As we move through the book, insightful responses to the CEO?s questions help clarify what marketing is all about. This is not an in-depth treatise; note that the entire book is only 120 pages long.

                      The treatment is solid, yet light enough to be easy, enjoyable reading. The genie gives examples by talking about other CEOs as if he?d advised them in the past. In a delightful tongue-in-cheek, the genie even quotes Jack Trout on one occasion! Even with all my knowledge about marketing, I learned a lot?and got some stimulation to think more deeply about a few issues I?m working with in my own company.

                      A Genie?s Wisdom is easy to read on the plane (lightweight book) or in bed in the evening as you?re winding down. After you refer back to it a couple of times, you?ll probably pass it to a colleague or friend. It?s just that kind of book.

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                      2. Strategic Decision Making: Multiobjective Decision Analysis with Spreadsheets
                      3. Strategic Management Of Organizations And Stakeholders: Concepts And Cases
                      4. Strategic Renewal: Becoming a High-Performance Organization
                      5. Strategy Safari: A Guided Tour Through The Wilds of Strategic Management
                      6. Successful Business Planning in 30 Days: A Step-By-Step Guide for Writing a Business Plan and Starting Your Own Business, Third Edition
                      7. Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management)
                      8. Taming Giant Projects: Management of Multi-Organization Enterprises (Organization and Management Innovation)
                      9. Team Leader Training: 24 Complete Modules for Developing Team Leaders
                      10. The Alternative Medicine Ratings Guide: An Expert Panel Ranks the Best Treatments for Over 80 Conditions

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