Average customer rating:
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Seize the Future for your Business: Using Imagination to Power Growth
Beth Rogers
Manufacturer: Intl Thomson Business Press
ProductGroup: Book
Binding: Paperback
 Strategy & Competition
| Management & Leadership
| Business & Investing
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Leadership
| Management & Leadership
| Business & Investing
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Management
| Management & Leadership
| Business & Investing
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Systems & Planning
| Management & Leadership
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General
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General
| Small Business & Entrepreneurship
| Business & Investing
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ASIN: 1861522037 |
Book Description
Seize The Future For Your Business tackles the issues of using imagination and creativity to initiate and nurture growth and success in any business enterprise. The book describes a step- by-step process, starting with the preparation for creative work, the generation of ideas, and evaluation and implementation. The inclusion of preparation and implementation makes this a more helpful read for practitioners. The book will be written in a journalistic/conversational style, while packed with information, examples and exercises.
Customer Reviews:
I have a Luddite moment..........2006-02-12
Years ago I was sitting in traffic on the South East Expressway in Boston, MA. I had just spent the better part of the day fixxing automobiles for people. That was my job. That is what I do. Trying to get home so I could "relax" was a chore. I lived maybe 30 min. away from my work but spent better than an hour just sitting in the hot July sun while the conjested traffic inched it's way along slowly, burning precious fossile fuel, spewing carbon & other noxious fumes into the air surrounding Boston. I was not happy. I called my wife on our ancient "Bag Phone". We discussed moving out of the Boston metro region so we could slow down the pace, relax a bit more and just enjoy life.
I had a Luddite moment. I realized then that I was working hard to keep all this technology together just so people could get to their own jobs to earn the money needed to keep their technology working. It dawned on me how futile all this stress and effort are... We are killing ourselves to support technology and all the time fooling ourselves with the idea that this modern life style is somehow better than in the good old days. I did not have an urge to smash any machines but I did want to stop the world and get off. Am I really any happier now than I would be if I were a village blacksmith in 1812? What do I really need to be happy? What does all this wonderful modern technology really cost me in blood, sweat and tears? I cash my paycheck, buy food and fuel, pay my bills, look at the remainder and wonder if that 1812 blacksmith was any worse off, realatively than I am today.
Sales book chronicles a moment in the history of labor struggle. Make of it what you will... He has documented a story that needs to be told if we as a society are to look at the big picture of ourselves and ask... How did We get here? Is this the right direction to be going? Can we survive and sustain this modern lifestyle?
I suggest reading at least chapters 8 and 10. I also suggest reading it along with a UE published book titled "Labors untold story" and Howard Zinns work "Peoples History"
Comfort is a realative thing.
Good history; so-so analysis........2004-06-16
Kirkpatrick Sale is a first rate historian, but as an analyst of history he tends to be blinded by his own so-called "Neo-Luddite" leanings. He does correctly identify that the Luddite movement was not about machinery, per se, but rather about social tensions arising in Europe, and that attacking machinery was simply an easy target. But his misses much in his economic analysis.
Like many neo-luddites and "left anarchists", Sale believes in small government, but his (and their) small government is not small in power; it has the power to compel decentralization and to resdistribute income. It is, like Chomsky's 1970s-variety anarchism, Socialism under a different rubric.
Sale believes that large corporations, large cities and any large scale human endevor must be artificial, created in order to exploit man and nature, which rather puts him at odds with the experiences documented through most of written history. He rejects the efficiencies people have traditionally found in both trade and scale, and prefers instead an enforced village. The are a good many inconsistencies in his rationale; he decries the large corproation, but wants to redistribute the wealth produced by such entities. One wonders where the wealth will come from once he destroys the wealth producers; I am reminded very much of the recent history of Zimbabwe.
In summary, then: Not his best work, but worth reading for the historical material, and for some of the social analysis. Just take the economics with a large dose of salt.
Terrible!.......2004-02-03
Don't waste your money! There are good books on this worthy subject but this one is very bad. It's poorly written, pompous in tone, yet full of lame assumptions any college student could see beyond. The few good ideas are not the author's own, though he rarely gives credit where credit is due. It's as if it was written in one sitting, by a not very intelligent person who had done little reading on the subject and didn't have much respect for ideas. I don't usually bother writing bad reviews but politically I'm on the same side as Sale on many of these issues and he makes an embarrassing, sophomoric mess of them.
A science writer reviews Kirkpatrick Sale.......2003-10-24
Kirkpatrick Sale is one of the visionary writers of our time, and deserves a much wider audience. This book rescues the reputation of the unjustly maligned workers who fought against some of history's cruelest businessmen. Contrary to myth, the "Luddites" were not knee-jerk foes of any technological change; they were workers fighting to protect their jobs and families from businessmen interested only in profit. No one who reads this book (and who cares more about people than gadgets) will ever again use the word "Luddite" as a term of opprobrium.
Sophomoric rant.......2001-10-09
This book contains an interesting, if biased, history of the Luddite movement which will interest all those who have no knowledge of that period of British history.
This book also presents a number of "arguments" suggesting that luddism is an appropriate stance vis a vis today's technology and science.
The fact is that his arguments are sloppy and his analysis is tendentious and sophomoric. There's nothing here which you wont find in the most hackneyed of anti-science rants issuing from post-modern science warriors.
An example is that nuclear technology led to the creation of the atomic bomb therefore it is inherrently evil. Anyone who knows anything about global politics and strategy should pause to laugh at this (MAD-logic doesn't even get a look in let alone a critique), anyone who's interested in the history of science will stop to laugh at this and frankly, anyone who agrees with this and uses a computer (which relies on the same QM theories) should stop to consider whether or not their belief system is hopelessly inconsistant.
We don't get any insight of any detail into what motivates the moral judgements Sale makes, we're just expected to blindly agree, so anyone who has done any moral philosophy should be scratching their heads.
Give this one a pass.
Average customer rating:
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William Wordsworth's Golden Age Theories During the Industrial Revolution in Eng (Studies in Modern History)
Mark Keay
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover
General
| Europe
| History
| Subjects
| Books
19th Century
| England
| Europe
| History
| Subjects
| Books
General
| Classics
| British
| World Literature
| Literature & Fiction
| Subjects
| Books
General
| British
| World Literature
| Literature & Fiction
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General
| Criticism & Theory
| History & Criticism
| Literature & Fiction
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| Books
Criticism
| Poetry
| Literature & Fiction
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General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
ASIN: 0333794362 |
Book Description
Wordsworth's romantic critique of industrial life and society was backwards looking. His "Golden Age Ideal" of pastoral life and rural relationships falls within the scope of the English populism found among the middle ranks of small independent producers. His rural education and upbringing in the remote North of England explain his move away from radical and whig reform, in the years 1789 to 1832 as well as his relative demise as a poet.
Book Description
The Industrial Revolution and British Society is an original and wide-ranging textbook survey of the principal economic and social aspects of the Industrial Revolution in Britain in the eighteenth and early nineteenth centuries. The distinguished international team of contributors each focus on topics currently at the very center of scholarly interest, and draw together the very latest research in an accessible and stimulating manner: the intention throughout is to introduce a broad student readership to important, but less familiar aspects and consequences of the first Industrial Revolution.
Book Description
This digital document is a journal article from Accounting, Organizations and Society, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The paper argues that accounting historians can help us to understand the origins of the British Industrial Revolution (BIR) by explaining the contribution of accounting to financial success. It re-examines the archive of the Carron Company (hereafter, 'Carron') from its formation in 1759 to around 1850 to explore the theory derived from Marx that class conflict, the capitalist mentality, its social relations of production, and accounts, drove the BIR. It shows that, contrary to the currently accepted view that Carron's early financial accounts were a 'shambles', its partners used integrated financial and management accounts based on double entry bookkeeping to impose capitalist accountability on their managers and workers. The paper argues that zealous accounting was critical to Carron's financial success because accountability for capital drove organisational and technical innovation and it underlay the partners' early social solidarity. Carron's partners worked collectively during the company's difficult formative period up to the 1780s, using accounts to hold the managing partner and his subordinates accountable to them for the circulation of capital and to conduct class war against their workers. From the 1790s, the managing partner exploited a weakness in Carron's system of corporate governance to understate its profits to demoralise other partners into selling their shares to give him control, which he used to divert a disproportionate share of its accumulating wealth to him and his family. The paper concludes that Carron's history supports the Marxist theory that accounts played an important role in fuelling the BIR by giving capitalists a technology for controlling production for profit, what Marx called controlling the 'valorization process', and for promoting the social cohesion of capital. It calls on accounting historians to test this theory by revisiting the archives of other leading BIR firms, so that we can construct a history of this pivotal shift in the trajectory of world economic development on solid empirical foundations.
Average customer rating:
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E-Britannia: The Communications Revolution
Steven Barnett ,
Virginia Bottomley ,
Martin Cave , and
Andrew Graham
Manufacturer: Indiana University Press
ProductGroup: Book
Binding: Paperback
General
| International
| Business & Investing
| Subjects
| Books
General
| Television
| Entertainment
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| Books
History & Criticism
| Television
| Entertainment
| Subjects
| Books
Reference
| Television
| Entertainment
| Subjects
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General
| Literature & Fiction
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| Classics
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General
| Telecommunications
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| Professional & Technical
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History of Technology
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General
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General
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General
| Communication
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| Nonfiction
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Technology & Society
| Communication
| Social Sciences
| Nonfiction
| Subjects
| Books
ASIN: 1860205763 |
Book Description
These essays focus on how Britain can use its strengths in broadcasting, telecommunications, and deregulation to get the best from new technologies, exploit world markets, and bring its benefits to all in Great Britain. Contributors discuss whether Britain will become a colonial outpost of American power or catch up with the United States, and whether there will be a class of new poor, disconnected from the electronic society by age, disinclination, or lack of opportunity.
Book Description
This comprehensive and innovative book on the Industrial Revolution uses carefully chosen case studies, illustrated with extracts from contemporary documents, to offer new perspectives on the process and impact of industrialization. The authors look at the development of economic structures, the financing of the Industrial Revolution, technological advances, markets and demand, and agricultural progress. The book also deals with changes in demography, the household, families, and the built environment.
Average customer rating:
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Parliamentary Army Chaplains, 1642-51 (Royal Historical Society Studies in History)
Anne Laurence
Manufacturer: Royal Historical Society
ProductGroup: Book
Binding: Hardcover
General
| Europe
| History
| Subjects
| Books
General
| England
| Europe
| History
| Subjects
| Books
Tudor & Stuart
| England
| Europe
| History
| Subjects
| Books
General
| Ireland
| Europe
| History
| Subjects
| Books
General
| Military
| History
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Life & Institutions
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| History
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| Books
Military Science
| History
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| Books
General
| Protestantism
| Christianity
| Religion & Spirituality
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| Books
General
| Religion & Spirituality
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History
| Religious Studies
| Religion & Spirituality
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History of Technology
| Technology
| Science
| Subjects
| Books
ASIN: 0861932161 |
Book Description
A comprehensive study of the careers, qualifications, duties, and activities of chaplains serving in all the various parliamentary armies ... A work of impressive scholarship which will remain an invaluable guide for all future research on the parliamentary armies. JOURNAL OF ECCLESIASTICAL HISTORYAuthor Anne Laurence sets out to determine whether parliamentary army chaplains were responsible for the spread of radicalism in the Parliamentary forces.
Average customer rating:
- A treasure of factual information
- A powerful book
- Engagingly upbeat - Disappointingly inaccurate
- Well-researched, solid, practical---a real surprise!
- A reference book on advertising
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1001 Advertising Tips
Luc Dupont
Manufacturer: Transcontinental
ProductGroup: Book
Binding: Paperback
Advertising
| Commercial
| Graphic Design
| Design & Decorative Arts
| Arts & Photography
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Similar Items:
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Images That Sell: 500 Ways to Create Great Ads
ASIN: 0973835516
Release Date: 2006-02-28 |
Book Description
1001 Advertising Tips explains what works and what doesn’t in advertising. Written in how-to terms, this book is a step-by-step guide to create advertising that sells.
Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. The book covers:
-- the types of words that persuade
-- the images that grab consumers’ attention
-- how to write copy that sells
-- the colours that optimize your message
-- the kinds of headlines that get the best results
-- ways of making your advertising more credible
-- the number of repetitions needed to sell your product
-- how to launch promotions that really work
-- the kinds of slogans are the most effective
-- the types of layout that best attract attention
-- when to use comparative advertising, humour and sex
-- the importance of positioning your product or service
-- when to use testimonials and endorsements
-- why the choice of typeface is so important
-- what to think about sponsorship and product placement
-- the impact of zapping on TV ads
-- the power of corporate and brand logos
-- the choice of a product name
Each chapter is a well-researched mix of scientific knowledge and concrete examples. Sources include Advertising Age, Adweek, Harvard Business Review, New York Times and The Wall Street Journal. Many of the names will be familiar, such as Ogilvy, Caples, Bly and Hopkins, but other lesser-known figures are also cited.
The writing is direct and the book design is spacious, with lots of subheads.
1001 Advertising Tips contains a collection of the most effective ads dominating the market in the past ten years.
Whether you use print, billboard, television or radio advertising, this book offers proven strategies. It outlines everything you need to know to create advertisements that will make your sales soar, regardless of your budget.
Customer Reviews:
A treasure of factual information.......2000-01-05
This book is arranged in ten thematic sections with subdivisions. Each chapter is a well-researched mix of scientific knowledge and concrete examples.
The written style is lighter and more easily readable than that of a typical advertising book. An extensive index and chapter notes are provided for easy referencing. Sources include: Advertising Age, Adweek, Harvard Business Review, New York Times and The Wall Street Journal.
This is truly a quality book. Recommended for academic and public libraries that serve marketing students, small businesses and entrepreneurs.
A powerful book.......1999-12-11
I didn't know anything about this book before I read a review by John Kremer. Mr. Kremer is an expert on book publishing and marketing. He is also the author of a number of books on marketing, including 1001 Ways to Market Your Books, The Complete Direct Marketing Sourcebook and High-Impact Marketing on a Low-Impact Budget.
Here is what Mr. Kremer has to say about 1001 Advertising Tips:
"I use 1001 Advertising Tips as an ideal stimulator. Great sections on headlines that get results, copy that sells, effective typefaces, comparative advertising, and effects of repetition."
Mr. Kremer, you're right! 1001 Advertising Tips is exceptionally good, written with energy and full of ads. Dupont's passionate interest in advertising and knowledge about his subject are evident. Unlike most advertising books, this one provides its information in a light and conversational way.
This book addresses the question: How to Create Advertising that Sells? The writing is direct, and the book design is spacious, with lots of subheads and photographs.
This very detailed book can be understood by anyone with an interest in advertising. Many of the names will be familiar, Ogilvy, Caples, Bly, Hopkins, etc., but other lesser-known figures are also included.
Engagingly upbeat - Disappointingly inaccurate.......1999-12-06
I'm not yet 2/3rds of the way through Luc Dupont's book, but already, I am disappointed. He's collected lots of tips from lots of sources, but the book is filled with contradictions (sometimes within pages of each other), bad editing, bad proofreading, and the perpetuation of outright myths.
I wouldn't have even posted a review, had Dupont not repeated that old nonsense about the Chevy Nova not selling well in South America because the name translates as "doesn't go." (Actually, Dupont doesn't even get the myth right, saying it means "It doesn't work.")
The fact is, this IS a myth, no matter how many times it is told, and even though it is often told by no less than Landor Associates, one of the world's largest "naming" organizations.
The editorial sloppiness is annoying too. At one point, actor Don Johnson is listed - on the same page - as endorsing both Coca Cola AND Pepsi. Legendary direct mail writer Dick Hodgson is listed as "Dick Richard S. Hodgson," and typos abound.
Trouble is, all these inaccuracies make one wonder how many are as yet undiscovered. And that, in a book that purports to present proven techniques, really hurts credibility.
Well-researched, solid, practical---a real surprise!.......1999-08-10
I took a chance on this book and it's turning out to be a "must have." Some of the stuff you may already know (headlines and copy tips), but all of it is based on solid research, which could be handy ammunition later when standing your ground on a point with a client. Other things were new to me, such as 50 ways to position a product, what layouts work best, and the hidden meaning of colors. (That last one fascinates me.) Some of the book reminds me of my own "AMA Complete Guide to Small Business Advertising," but I think Dupont either did a better job than me or at least created a necessary companion volume to my book. At any rate, I think it's more than worth the $20 price on the cover. As we say here in Texas, "Go Git Et!"
A reference book on advertising.......1998-12-13
This book is a reference to understand the world of advertising and the power of advertisement. It is easy to read and contains many examples of advertisings. A must.
Average customer rating:
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Rene Gnam's Direct Mail Workshop: 1001 Ideas Tips, Rulebreakers and Brainstormers for Improving Profits Fast
Rene Gnam
Manufacturer: Prentice Hall Trade
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Marketing & Sales
| Business & Investing
| Subjects
| Books
| Advertising
| Consumer Behavior
| Customer Service
| Marketing
| Public Relations
| Sales & Selling
ASIN: 0136366228 |
Books:
- Shaping the Future: A Dynamic Process for Creating and AchievingYour Company's Strategic Vision
- Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!
- SPSS 11.0 Syntax Reference Guide Volume I
- Stop Managing Costs: Designing Healthcare Organizations Around Core Business Systems
- Strategic Decision Making: Multiobjective Decision Analysis with Spreadsheets
- Strategic Management Of Organizations And Stakeholders: Concepts And Cases
- Strategic Renewal: Becoming a High-Performance Organization
- Strategy Safari: A Guided Tour Through The Wilds of Strategic Management
- Successful Business Planning in 30 Days: A Step-By-Step Guide for Writing a Business Plan and Starting Your Own Business, Third Edition
- Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management)
Books Index
Books Home
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- Charlotte's Web
- Time-Saver Standards for Urban Design
- 3 Steel Houses: Barton Myers Associates----House Design Series II
- Astronomy Today
- Cost Accounting
- Acqua Alta
- Mechanical and Electrical Equipment for Buildings, 9th Edition
- 50 Great Bathrooms by Architects
- Ben, In the World: The Sequel to the Fifth Child
![Capitalist accountability and the British Industrial Revolution: The Carron Company, 1759-circa. 1850 [An article from: Accounting, Organizations and Society]](http://ecx.images-amazon.com/images/I/119KKWNGJJL.jpg)
