Book Description
The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to finance new ventures, sell a business to a public company, and finance growth. Readers will see samples of financial statements and other paperwork used by real companies. A valuable section of the book is the section showing marketing tools and "business resumes" used to attract new customers and increase profitability.
Book Description
This digital document is an article from Journal of Southern History, published by Thomson Gale on August 1, 2006. The length of the article is 634 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: A Troublesome Commerce: The Transformation of the Interstate Slave Trade.(Book review)
Author: Michael Tadman
Publication:
Journal of Southern History (Magazine/Journal)
Date: August 1, 2006
Publisher: Thomson Gale
Volume: 72
Issue: 3
Page: 664(2)
Article Type: Book review
Distributed by Thomson Gale
Book Description
The publication of The Army of Flanders and the Spanish Road in 1972 marked the birth of the "new military history", which emphasized military organization--mobilization, pay, supply, morale and, above all, logistics--rather than military "events" such as sieges and battles. Constantly cited since its first publication in English (with translations into Spanish and Dutch), this revised updated second edition includes new sources and references but otherwise remains faithful to the original edition. First Edition Hb (1972): 0-521-08462-8 First Edition Pb (1975): 0-521-09907-2
Customer Reviews:
Spain at War.......2006-02-06
This is an internationally-renowned study of Spain's Flanders Army during the 80 year effort to suppress the Dutch Revolt. And justly famous it is too - due to the depth and care with which the anaysis is done, as Parker covers all the logistical problems encountered by early modern Spain, inlcuding finance, supply, recruitment, morale - pretty much everything you would need to know about the difficulties of military organisation in the period.
As such, the book opens a window on the problems mounting any type of large-scale operation by the early modern state: far from being a modern professional fighting force the Flanders Army was a collection of nationalities with which the Spanish government more often than not had to coax or encourage to fight on its behalf - a task complicated by the distance of the Netherlands from Spain and by the constant financial strains faced by the Spanish treasury.
Given such problems, it was a considerable achievement to keep the struggle going for so long, especially bearing in mind other challenges faced by the Spanish Empire, and it does give a lesson on how difficult it was (and remains) to maintain an effective military presence in a country far distant from home and whose inhabitants do not wish you to be there. A lesson which it seems is repeatedly forgotten.
G Rodgers
The last hurrah before Rocroi.......2002-06-13
This is one of those magnificent books for the specialist that stay below the radar of a general readership in History. The short narrative of the attack on the fortress of Maastricht is the stuff of martial legends, and worth the price of the book. G. Parker has become the foremost historian in English of Spain in 16th & 17th Century and specifically of the 30 Years War. This splendid monograph is the gold on the background of the Tercio's banners.
Average customer rating:
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Craft Guilds in the Early Modern Low Countries: Work, Power And Representation
Manufacturer: Ashgate Publishing
ProductGroup: Book
Binding: Hardcover
 Economic History
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ASIN: 0754653390 |
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The Low Countries in Early Modern World
Herman Van Der Wee
Manufacturer: Variorum
ProductGroup: Book
Binding: Hardcover
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ASIN: 0860783847 |
Book Description
Strategies for binding customers to an organization--by determining the information they want and giving it to them
In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to.
IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to:
- Integrate internal and external communications programs
- Influence customers at every contact point
- Build long-term brand relationships
Download Description
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today's IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships
Customer Reviews:
quick delivery.......2006-02-23
pretty new book, and it arrived much quicker than what I thought, and it was shipped for free!
Book Description
"Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads." Choice
Book Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 2000. The length of the article is 1275 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Age + Affluence = A Market Worth Wooing.
Author: Elinor Dumont
Publication:
Bank Marketing (Magazine/Journal)
Date: June 1, 2000
Publisher: Bank Marketing Assn.
Volume: 32
Issue: 6
Page: 9
Distributed by Thomson Gale
Average customer rating:
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Bankers Systems offers CRA products. (Bankers Systems Inc.; Community Reinvestment Act of 1977): An article from: Bank Marketing
Manufacturer: Bank Marketing Assn.
ProductGroup: Book
Binding: Digital
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ASIN: B00093RQ8M
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1995. The length of the article is 574 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Bankers Systems Inc. (BSI) is offering products to help banks and other financial services providers comply with federal rule changes in the Community Reinvestment Act of 1977 (CRA). BSI's video training package entitled 'The New CRA: Complying with Changing Standards' not only evaluates compliance with CRA rules and but also shows how financial services providers can improve CRA compliance. Another BSI package called 'Song 1995' is a marketing program designed to communicate a bank's commitment to the CRA.
Citation Details
Title: Bankers Systems offers CRA products. (Bankers Systems Inc.; Community Reinvestment Act of 1977)
Publication:
Bank Marketing (Magazine/Journal)
Date: September 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27
Issue: n9
Page: p96(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1999. The length of the article is 2782 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The success of community banking institutions in the 21st century will come from improved performances in sales and marketing. As management guru Peter Drucker puts it, businesses should constantly grow better and banking is no exception to this maxim. For banks to serve their customers better, they should focus on four crucial areas. These are identifying their customers, what their customers value, their specific needs and also, identifying buying patterns of potential customers.
Citation Details
Title: Customer-driven sales.(banks look to improvements in marketing and sales for successful selling of financial products and services)
Author: Steve Sherman
Publication:
Bank Marketing (Magazine/Journal)
Date: May 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31
Issue: 5
Page: 30(5)
Distributed by Thomson Gale
Average customer rating:
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Financial News.: An article from: Household & Personal Products Industry
Manufacturer: Rodman Publications, Inc.
ProductGroup: Book
Binding: Digital
General
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ASIN: B0008I37CW
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Household & Personal Products Industry, published by Rodman Publications, Inc. on June 1, 2001. The length of the article is 1220 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Financial News.
Publication:
Household & Personal Products Industry (Magazine/Journal)
Date: June 1, 2001
Publisher: Rodman Publications, Inc.
Volume: 38
Issue: 6
Page: 127
Distributed by Thomson Gale
Average customer rating:
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Financial News.: An article from: Household & Personal Products Industry
Manufacturer: Rodman Publications, Inc.
ProductGroup: Book
Binding: Digital
General
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ASIN: B0008F8I0Q
Release Date: 2005-07-30 |
Book Description
This digital document is an article from Household & Personal Products Industry, published by Rodman Publications, Inc. on April 1, 2002. The length of the article is 1364 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Financial News.
Publication:
Household & Personal Products Industry (Magazine/Journal)
Date: April 1, 2002
Publisher: Rodman Publications, Inc.
Volume: 39
Issue: 4
Page: 101(1)
Distributed by Thomson Gale
Average customer rating:
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Financial news.: An article from: Household & Personal Products Industry
Manufacturer: Rodman Publications, Inc.
ProductGroup: Book
Binding: Digital
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ASIN: B0008IK1IK
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Household & Personal Products Industry, published by Rodman Publications, Inc. on December 1, 2001. The length of the article is 1331 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Financial news.
Publication:
Household & Personal Products Industry (Magazine/Journal)
Date: December 1, 2001
Publisher: Rodman Publications, Inc.
Volume: 38
Issue: 12
Page: 128(1)
Distributed by Thomson Gale
Average customer rating:
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Financial News.: An article from: Household & Personal Products Industry
Manufacturer: Rodman Publications, Inc.
ProductGroup: Book
Binding: Digital
General
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ASIN: B0008HV7WA
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Household & Personal Products Industry, published by Rodman Publications, Inc. on April 1, 2001. The length of the article is 1291 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Financial News.
Publication:
Household & Personal Products Industry (Magazine/Journal)
Date: April 1, 2001
Publisher: Rodman Publications, Inc.
Volume: 38
Issue: 4
Page: 126
Distributed by Thomson Gale
Book Description
This digital document is an article from Household & Personal Products Industry, published by Rodman Publications, Inc. on March 1, 2002. The length of the article is 1376 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Household and Personal Products Industry Stock Index. (Financial News).
Publication:
Household & Personal Products Industry (Magazine/Journal)
Date: March 1, 2002
Publisher: Rodman Publications, Inc.
Volume: 39
Issue: 3
Page: 123(1)
Distributed by Thomson Gale
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