Public Management Systems: Monitoring & Managing Government Performance
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    Public Management Systems: Monitoring & Managing Government Performance
    James Swiss
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    Public Affairs & AdministrationPublic Affairs & Administration | Government | Nonfiction | Subjects | Books
    Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
    GeneralGeneral | Politics | Nonfiction | Subjects | Books
    Comparative GovernmentComparative Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
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    PublicPublic | Administrative Law | Law | Subjects | Books
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    ASIN: 013737545X

    Book Description

    M->CREATED
    Designing Performance Appraisals: Assessing Needs and Designing Performance Management Systems in the Public Sector (Managing the Public Service: Strategies for Improvement Series)
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      Designing Performance Appraisals: Assessing Needs and Designing Performance Management Systems in the Public Sector (Managing the Public Service: Strategies for Improvement Series)

      Manufacturer: Commonwealth Secretariat
      ProductGroup: Book
      Binding: Paperback

      Sustainable DevelopmentSustainable Development | Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
      Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
      Public Affairs & AdministrationPublic Affairs & Administration | Government | Nonfiction | Subjects | Books
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      GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
      Public AdministrationPublic Administration | Political Science | Social Sciences | Nonfiction | Subjects | Books
      Urban, State & Local GovernmentUrban, State & Local Government | Administrative Law | Law | Subjects | Books
      ASIN: 0850926300

      Book Description

      The purpose of this publication is fourfold. It aims to:
      1. Respond to the pressures for improvement in the delivery of public services
      2. Design a performance management appraisal system suitable for particular countries, states, organizations, employers and employees
      3. Demonstrate how to measure performance, using case studies from Barbados, Samoa and Tonga
      4. Determine how the performance appraisal system can be institutionalized in the entire administrative system.

      The overall approach is to conduct a needs assessment in the ministries, then to design an appropriate appraisal instrument, train its users and, finally, install the system so that it becomes part and parcel of the public service machinery. The emphasis on developing techniques of designing the performance appraisal instrument itself.
      Managing Performance in the Public Sector
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        Managing Performance in the Public Sector
        Hans de Bruijn
        Manufacturer: Routledge
        ProductGroup: Book
        Binding: Paperback

        Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
        Debt & DeficitsDebt & Deficits | Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
        Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
        Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
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        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        ASIN: 041530038X

        Book Description

        This title responds to the growing importance of performance measurement within political and administrative agendas. It looks at the effects of performance measurement on organizations, its risks and limitations and proposes new and positive ways in which measuring performance can be used. This is an excellent addition to the subject area, which is becoming more and more widely taught on management and administration courses worldwide.

        Managing Irrigation: Analyzing and Improving the Performance of Bureaucracies
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          Managing Irrigation: Analyzing and Improving the Performance of Bureaucracies
          Norman Uphoff , Priti Ramamurthy , and Roy Steiner
          Manufacturer: Sage Publications Pvt. Ltd
          ProductGroup: Book
          Binding: Hardcover

          Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
          Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
          Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
          GeneralGeneral | Politics | Nonfiction | Subjects | Books
          PublicPublic | Administrative Law | Law | Subjects | Books
          Living on the LandLiving on the Land | Ecology | Outdoors & Nature | Subjects | Books | Architecture | Hunting & Fishing
          Water Supply & Land UseWater Supply & Land Use | Nature & Ecology | Science | Subjects | Books
          Agricultural SciencesAgricultural Sciences | Science | Subjects | Books | Agronomy | Animal Husbandry | Aquaculture | Bacteriology | Biochemistry | Biotechnology | Chemistry | Crop Science | Economics | Education | Entomology | Food Science | Forestry | General | History | Horticulture | Insecticides & Pesticides | Irrigation | Marketing | Soil Science | Sustainable Agriculture | Tropical Agriculture
          Solid Waste ManagementSolid Waste Management | Environmental | Civil | Engineering | Professional & Technical | Subjects | Books
          ASIN: 0803996667

          Book Description

          Irrigation continues to be a vital component of human existence. The study of irrigation bureaucracy, however, is a new field for study. Defining and shaping this area of inquiry, Managing Irrigation offers analytical and prescriptive conclusions to improve the performance of bureaucracies responsible for irrigation management in developing countries. Uphoff and his colleagues envision irrigation as both a socio-technical and organizational-managerial enterprise; that considering cultural and organizational factors are as important as technological ones. Managing Irrigation develops a typology of irrigation systems and looks at differences in structures; considers objectives of irrigation management; and suggests alternatives, principles, and past experience to make irrigation agencies more effective. As such, policymakers, administrators, students, and scholars in development studies, Third World studies, political science, and sociology will find this volume most useful. "This book makes no claims to be definitive or complete: It emphasizes pragmatic approaches to problems which will be shaped by the physical, political and social characteristics of each specific irrigation scheme. This modest and sympathetic approach seems likely to reach and to influence its intended audience, and the authors are to be warmly congratulated." --Journal of Peasant Studies "It emphasizes pragmatic approaches to problems which will be shaped by the physical, political, and social characteristics of each specific irrigation scheme. This modest and sympathetic approach seems likely to reach and to influence its intended audience, and the authors are to be warmly congratulated." --Journal of Peasant Studies
          Better Information Practices: Improving Records and Information Management in the Public Service (Managing the Public Service: Strategies for Improvement Series)
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            Better Information Practices: Improving Records and Information Management in the Public Service (Managing the Public Service: Strategies for Improvement Series)

            Manufacturer: Commonwealth Secretariat
            ProductGroup: Book
            Binding: Paperback

            ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
            Public Affairs & AdministrationPublic Affairs & Administration | Government | Nonfiction | Subjects | Books
            Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
            Federal GovernmentFederal Government | Government | Nonfiction | Subjects | Books
            GeneralGeneral | Politics | Nonfiction | Subjects | Books
            GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
            Systems Of GovernmentSystems Of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books | General | Islamic Government | Monarchy | Representative Government
            Public AdministrationPublic Administration | Political Science | Social Sciences | Nonfiction | Subjects | Books
            Local GovernmentLocal Government | Levels of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
            Urban, State & Local GovernmentUrban, State & Local Government | Administrative Law | Law | Subjects | Books
            ASIN: 0850925827

            Book Description

            This book shares best practice in the design of better record management systems, including developing a Retention Schedule. Also covered is a manual used by ministries and departments as an example, and guideline formulas for using a schedule and indexing.
            Managing Performance (IS Management Guides)
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              Managing Performance (IS Management Guides)

              Manufacturer: Format Publishing
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
              ASIN: 1903091055
              Managing Performance in the Public Sector: Concepts Considerations and Challenges
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                Managing Performance in the Public Sector: Concepts Considerations and Challenges
                Gerrit van der Waldt
                Manufacturer: Juta Academic
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                Management ScienceManagement Science | Management & Leadership | Business & Investing | Subjects | Books
                ASIN: 0702165166

                Book Description

                Monitoring and ensuring effective, efficient, and economic use of resources in the public sector is addressed in this critical analysis. The importance of tracking performance for good governance is considered, as are the benefits of designing a departmental and human performance management system. Particular attention is paid to the difficult task of measuring worker performance in the public sector, where a wide array of unquantifiable variables must be examined. Various performance models, such as the Excellence Foundation and the Balance Scorecard, provide an invaluable resource of concepts, considerations, and challenges for improving public sector performance.
                Performance Management in Local Government (Longman & Local Government Training Board Series: Managing Local Government)
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                  Performance Management in Local Government (Longman & Local Government Training Board Series: Managing Local Government)
                  Steve Rogers
                  Manufacturer: Longman
                  ProductGroup: Book
                  Binding: Paperback

                  ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                  Public PolicyPublic Policy | Government | Nonfiction | Subjects | Books
                  Public AdministrationPublic Administration | Political Science | Social Sciences | Nonfiction | Subjects | Books
                  Local GovernmentLocal Government | Levels of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
                  ASIN: 0582062489
                  Managing Performance in the Public Sector
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                    Managing Performance in the Public Sector
                    de Brujin
                    Manufacturer: Routledge
                    ProductGroup: Book
                    Binding: Loose Leaf
                    ASIN: 0203946332
                    For the public record: Managing the public sector's records : performance examination (Report)
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                      For the public record: Managing the public sector's records : performance examination (Report)
                      Western Australia
                      Manufacturer: The Office
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
                      ASIN: 0730982041

                      History of Economic Thought (Cram101 Textbook Outlines - Textbook NOT Included)
                      Average customer rating: 4 out of 5 stars
                      • The text may be great, but this product is NOT THE TEXT.!
                      • Economics a Discipline of Many Theories
                      • What everyone should know about economics
                      • Excellent Text!
                      History of Economic Thought (Cram101 Textbook Outlines - Textbook NOT Included)
                      Landreth , and Colander
                      Manufacturer: AIPI
                      ProductGroup: Book
                      Binding: Paperback

                      TheoryTheory | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      GeneralGeneral | Education | Nonfiction | Subjects | Books
                      Book NotesBook Notes | Education | Reference | Subjects | Books
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                      1. Teachings from the Worldly Philosophy Teachings from the Worldly Philosophy
                      2. The Worldly Philosophers: The Lives, Times And Ideas Of The Great Economic Thinkers The Worldly Philosophers: The Lives, Times And Ideas Of The Great Economic Thinkers
                      3. Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue
                      4. History of Economic Thought: A Reader History of Economic Thought: A Reader
                      5. Microeconomic Theory: Basic Principles and Extensions Microeconomic Theory: Basic Principles and Extensions

                      ASIN: 1428808647

                      Book Description

                      Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.

                      Customer Reviews:

                      1 out of 5 stars The text may be great, but this product is NOT THE TEXT.!.......2007-08-19

                      All the reviews deal with the textbook, which Amazon does not sell. This product is a notebook to accompany the textbook. While it promises to be an outline, it is not an outline. Most of the sheets in the book are empty lined sheets for a student to take notes. There are glossaries of key terms per chapter. It has no informational content. I will be returning this promptly. In the meantime, reviews about the textbook should be removed or placed somewhere else. This item is not the textbook.

                      4 out of 5 stars Economics a Discipline of Many Theories.......2006-09-20

                      This text surveys the main streams of thought in economic theory. The survey provides an overview of the preclassical schools,i.e.: scholastics, mercantilists, and physiocrats. The scholastics and mercantilists called for govermental intervention in the growing market economy. The mercantilists, in England, went so far as to call for the regulation of trade. Albeit, the physiocrats in France held that the government should leave the market alone. Therefore, the physiocrates influenced and set the tone for Smith and many classical economists to come.
                      Modern classical economics considers Adam Smith as its father. Smith, a product of the U.K.'s traditions, examines economics in the context of the middle to late 1700s. In his seminal thesis ... The Wealth of Nations, professor Smith believed laissez faire, or nongovernmental intervention, would allow a competitive market to best promote the economic growth needed to meet the consumers' needs.
                      Landreth and Colander, further, discuss the classical economic theories of Thomas Malthus, David Ricardo, and John Stuart Mill. The former reverend, Malthus held population growth would outstrip the food supply. He failed to account for improvements in technology. Mr. Ricardo developed pure, or noncontextual, theories such as scarcity and diminishing returns. One note, Ricardo favored free trade while Malthus suggested tariffs could be beneficial to a nation. Mill, at one time a member of parliament, believed there were injustices inherent in a capitalist economy.
                      Also covered by this text are the ideas of Karl Marx. Marx rejected the orthodox classical theories of capitalistic economies. He purported that "dialectical materialism", a theory of history, should be applied to analysis of the capitalist's economy. Moreover, Dr. Marx predicted a collapse of capitalism caused by class conflict. However, this generally has not occured. Paradoxically, for the scribbler most often associated with communism: Marx mainly discussed and analyzed capitalism.
                      The text goes into some detail about the neoclassical school as formulated by Menger, Jevons, Walras, and Marshall. Yet, the role of much neoclassical economics is overstated in the second edition of this work. Nevertheless, professor Alfred Marshall demonstrated the importance of both supply and demand in achieving dynamic equilibrium. Professor Marshall also warns against the excessive use of mathematics in economic calculus. He suggested to his students that economic models need to be practical so as to reflect reality. History of Economic Theory covers both the development of modern microeconomics and macroeconomics. As for the development of macroeconomics; John Maynard Keynes' theories are introduced quite methodically. In his 1936 book, The General Theory ..., Sir Keynes felt the unstable market needed governmental assistance to achieve full employment equilibrium. Keynes' ideas were used by President F.D. Roosevelt to help the United States out of its depression. Critical of Keynesian theory were the Monetarists led by Milton Friedman. Professor Friedman held the money supply plays a central role in the economy. In fact, Friedman said inflation is a monetary phenomenon. Finally, heterodoxical economists are covered.
                      Students who enjoy The Worldly Philosophers and New Ideas from Dead Economists will surely find this work useful and enlightening - - if only for the introduction on the history of economics as a profession!

                      5 out of 5 stars What everyone should know about economics.......2002-04-04

                      As a former student of Dr. Harry Landreth, I had the honor of learning economic theory under his expert tutelage. This book helps you appreciate and understand the theories and thinking that helped shape our world. A must for any serious student of economics; this book is hailed by academics as THE book on this subject, and I do not disagree.

                      5 out of 5 stars Excellent Text!.......1999-12-24

                      An excellent overview of the history of economic thought. I used this text in my course on the history of economic thought. I highly recommend it! The authors cover, in great detail, such critical items as the preclassical areas of thought, mercantillism, Malthus, Marx, Ricardo, and the transition to Neoclassical economics. The discussion of the modern Microeconomic Theory is also a must for any fan of economics.
                      An Outline of the History of Economic Thought
                      Average customer rating: 3.5 out of 5 stars
                      • An OK intro. to the history of economic thought
                      • Pretty Good
                      • A useful text book for the course
                      An Outline of the History of Economic Thought
                      Ernesto Screpanti , and Stefano Zamagni
                      Manufacturer: Oxford University Press, USA
                      ProductGroup: Book
                      Binding: Paperback

                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                      TheoryTheory | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
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                      4. A History of Economic Thought A History of Economic Thought
                      5. The Worldly Philosophers: The Lives, Times And Ideas Of The Great Economic Thinkers The Worldly Philosophers: The Lives, Times And Ideas Of The Great Economic Thinkers

                      ASIN: 0199279144

                      Book Description

                      This book provides a comprehensive overview of the development of economics from its beginnings, at the end of the Middle Ages, up to contemporary developments. It is strong on contemporary theory, providing extensive coverage of the twentieth century, particularly since the Second World War.
                      The second edition has been revised and updated to take account of new developments in economic thought.

                      Customer Reviews:

                      3 out of 5 stars An OK intro. to the history of economic thought.......2004-11-17

                      This book does a passable job in covering a wide range of differing economic theories and approaches.The main drawback is the poor treatment of Keynes's theory of effective demand.However,this objection is ubiquitous and applies universally to practically all books written on the history of economic thought by economists specializing in economic thought and history because of the very poor mathematical skills exhibited in this field of economics.History of economic thought attracts individuals to it because the papers and books written in this field are essentially interpretations of interpretations.What a reader gets ,in general,is a series of"What did Adam Smith (really)mean?",What did Karl Marx(really) mean",and,of course,"What did John Maynard Keynes really,really mean".The authors contribute to this kind of approach by their false claim that Keynes really didn't understand the need for microeconomic foundations in the General Theory(1936)while his younger colleagues(implicitly meaning Joan Robinson and Richard Kahn)did.All of Keynes's worked out analysis is contained in chapters 19, 20,21,and the appendix to chapter 19.Keynes's theory is w/p=mpl/(mpc+mpi).Pigou's neoclassical theory is w/p=mpl.It's obvious that ,unless mpc+mpi=1,you get involuntary unemployment.

                      3 out of 5 stars Pretty Good.......2000-06-07

                      The text covers quite a bit of material - probably more than its rivals. There is a definite sense that the authors are attempting to at least mention as many actors and scenes as possible. (Interestingly (or perhaps not), there are more Italian economists in their history than in others'.) It is fairly readable, although one would hardly say that the phrasing 'sparkled'. Perhaps this is because of the translation, or perhaps it is because of the 'cramming in' of detail. In sum, this text is a very useful reference (for both HET students and curious 1st/2nd year econ. students), rather than a pleasurable read.

                      4 out of 5 stars A useful text book for the course.......1999-01-12

                      I've used the book for the Hist of Econ Thought course I teach, and it has proved very useful. The authors explore the historical context as well as the theories of the economists in a clear and easily accessibly manner. The only critique I have is their apparent sympathy to a school of thought I disagree with, but that does not detract from the overview they provide.
                      History of Economic Thought (Economics Reading Lists, Course Outlines, Exams, Puzzles & P)
                      Average customer rating: Not rated
                        History of Economic Thought (Economics Reading Lists, Course Outlines, Exams, Puzzles & P)
                        Edward Tower
                        Manufacturer: Eno River Press
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                        ASIN: 0880243058
                        History of economic thought,: A book of readings (College outline series)
                        Average customer rating: Not rated
                          History of economic thought,: A book of readings (College outline series)
                          K. William Kapp
                          Manufacturer: Barnes & Noble
                          ProductGroup: Book
                          Binding: Unknown Binding

                          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                          ASIN: B0007GRXSY
                          HISTORY OF ECONOMIC THOUGHT, VOL. 24: ECONOMICS READING LISTS, COURSE OUTLINES, EXAMS, PUZZLES & PROBLEMS.
                          Average customer rating: Not rated
                            HISTORY OF ECONOMIC THOUGHT, VOL. 24: ECONOMICS READING LISTS, COURSE OUTLINES, EXAMS, PUZZLES & PROBLEMS.
                            Edward (compiler). Tower
                            Manufacturer: Eno River Press,
                            ProductGroup: Book
                            Binding: Hardcover
                            ASIN: B000N7KJFG
                            History of Economic Thought/Economics Reading Lists Outlines Exams Puzzles and Problems (Economics Reading Lists, Course Outlines, Exams, Puzzles & P)
                            Average customer rating: Not rated
                              History of Economic Thought/Economics Reading Lists Outlines Exams Puzzles and Problems (Economics Reading Lists, Course Outlines, Exams, Puzzles & P)

                              Manufacturer: Eno River Press, Incorporated
                              ProductGroup: Book
                              Binding: Paperback

                              Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                              GeneralGeneral | Business & Investing | Subjects | Books
                              ASIN: 0880241527
                              An Outline Of The History Of Economic Thought
                              Average customer rating: Not rated
                                An Outline Of The History Of Economic Thought
                                Ernesto/ Zamagni, Stefano Screpanti
                                Manufacturer: Oxford University Press, USA
                                ProductGroup: Book
                                Binding: Paperback
                                ASIN: B000OL1GZS
                                An Outline Of The History Of Economic Thought
                                Average customer rating: Not rated
                                  An Outline Of The History Of Economic Thought
                                  Ernesto / Zamagni, Stefano Screpanti
                                  Manufacturer: Oxford University Press, USA
                                  ProductGroup: Book
                                  Binding: Paperback
                                  ASIN: B000OL3HUK
                                  Outline of the History of Economic Thought
                                  Average customer rating: Not rated
                                    Outline of the History of Economic Thought
                                    Ernesto Screpanti
                                    Manufacturer: Oxford University Press, USA
                                    ProductGroup: Book
                                    Binding: Paperback
                                    ASIN: B000OL4IGM

                                    Contingent Valuation: A Comprehensive Bibliography and History
                                    Average customer rating: Not rated
                                      Contingent Valuation: A Comprehensive Bibliography and History
                                      Richard Carson
                                      Manufacturer: Edward Elgar Pub
                                      ProductGroup: Book
                                      Binding: Hardcover

                                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                                      GeneralGeneral | Business & Investing | Subjects | Books
                                      Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
                                      GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                                      ASIN: 1840647558

                                      No-Nonsense Marketing: 101 Practical Ways to Win and Keep Customers
                                      Average customer rating: 4.5 out of 5 stars
                                      • The first (and perhaps only) Marketing book you need
                                      • The book is what the title says it is.
                                      No-Nonsense Marketing: 101 Practical Ways to Win and Keep Customers
                                      Victor H. Prushan
                                      Manufacturer: Wiley
                                      ProductGroup: Book
                                      Binding: Paperback

                                      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                                      GeneralGeneral | Business & Investing | Subjects | Books
                                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                                      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
                                      ASIN: 0471157074

                                      Book Description

                                      "Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." —Jack D. Lantz, President and CEO, Unitek Miyachi Corporation

                                      "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." —Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management

                                      "Prushan's book follows his own sound advice—to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." —Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst

                                      "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." —Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking

                                      "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" — Jeff Z. Amacker, President, Teledyne Controls

                                      Customer Reviews:

                                      5 out of 5 stars The first (and perhaps only) Marketing book you need.......1999-07-02

                                      If you've had no formal training in Marketing and you need to get with it fast, this is the book for you. It will give you the basics of the profession, a lot of the lingo, and it will show you how and why common sense truly works in Marketing. If you hold an MBA, read this book too. It will refresh your memory or even bring you back to reality. Victor Prushan writes like he talks, talks like he thinks and thinks like the no-nonsense, shrewd New Yorker he is.

                                      4 out of 5 stars The book is what the title says it is........1999-01-08

                                      Mr. Prushan's experience shows on almost every page. The book reads quickly and much of the information is direct and to the point. It is a good book for a practicing marketer to keep around to refresh one's thinking when it gets a bit muddled.

                                      Books:

                                      1. Readings in the Strategy Process (3rd Edition)
                                      2. Real Business Plans & Marketing Tools: Samples to Use in Starting, Growing and Selling Your Business (Business Success Series (Prep Publishing).)
                                      3. Real World Career Development Strategies That Work
                                      4. Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business
                                      5. Restaurant Basics: Why Guests Don't Come Back...and What You Can Do About It
                                      6. Say It with Confidence: Overcome the Mental Blocks that Keep You from Making Great Presentations and Speeches
                                      7. Security Design: The Process & the Basics
                                      8. Seize the Future for your Business: Using Imagination to Power Growth
                                      9. Shaping the Future: A Dynamic Process for Creating and AchievingYour Company's Strategic Vision
                                      10. Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!

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