Customer Reviews:
Great for establishing an optimum price.......2005-11-03
Professor Yisrael Aumann of the Hebrew University in Israel is one of the Nobel Prize winners for economics in 2005. His former student, professor Aharoni, notes that Aumann showed that various matters "can be analyzed mathematically." Thus, "a seller has various options, such as selling less for a higher price or more for a lower price. The buyer also has various options... a level can be found such that both sides will end up as satisfied as possible under given circumstances."
The above reminded me of the apparent intent of this Pricing Strategy book. And in particular that this book provides mathematical procedures, such as the equation and graph on the cover, for achieving an optimum balance between buyer and seller. The mathematical procedures can be a bit daunting for those not used to such a process. But the author provides graphs and look-up tables for those who want to avoid solving the equations. I recommend this book to anybody who is looking to find an "optimum"price with which both the buyer and seller are happy.
Great for price-volume analysis.......2004-12-28
It's great how many price-volume relationship variations this book provides, both in graphs, formulas and narrative. The answer to what I was looking for showed up in the "contribution to profit" section on page 191. I did have to go through the section a few times before I really understood what I was supposed to do. I wish the author had given more examples and explanations. Still it only took me about half an hour to figure it out. It was a breeze after that. I just looked up the result in the tables on page 194 and I was done. This is the right book for anybody who wants to investigate possible results on profit as the price is changed - either up or down.
A Florida Strategy Practitioner
Excellent buy as a reference.......2004-07-16
This book is a very well-organized reference book, written for busy people, and as such may complement other textbook-like treatments. The organizing 'strategy' in the book is to ensure that you don't have to wade through many paragraphs of prose to find the one piece information you're looking for - highlighting and bulleting makes the book very easy to use. Also, the many graphs are well-integrated with the text, which provides a clear "total picture" at a glance. The comprehensive list of definitions and multiple relationships and equations in the appendix also adds value, for someone looking to use the material right away. The author's abbreviated approach does leave out some useful material, so normally I'd rate the book at four stars. But for under $20, you can't go wrong with this book. It's a great basic book on pricing on its own, and can also be profitably used as a reference adjunct to other, more traditional, texts.
Lacks focus!.......2004-06-25
I went ahead to buy this book even though it has some substandard reviews simply because I wasnt looking for an overly complicated academic text on pricing. I graduated with a degree in economics and even though I dont consider myself a hard core economist I really felt that this text was bare bones. The first 4 chapters go on and on about what devising strategy entails and Engelson uses such 'dumbed' down english; its almost insulting to anyone in business. The examples are too brief and lack analytical rigor.
Some templates and graphs in chapter 5 were useful but whats up with a section on famous quotes? Seems like Engelson ran out of things to add to his book. This book is so short you can read it in one hour...dont waste 30 bucks on this one...go with KOTLER or Nagle
Practical value of the book for real-time managers.......2000-11-01
I have looked at the previous book reviews, and for me they all appear to miss the mark. This is because these reviewers do not tell me all that much about the book but rather about themselves and their issues. I expect that some may see my review in the same category, but like the book says, "the final determination of value is in the mind of the buyer". I can see how the structure of this book may be considered by some not to be conducive to an academic study text. But I am not an academic and I do not need a textbook. I am a business owner and I need to analyze price and volume relationships in a practical way. I found the mathematical analysis procedures offered by this book to be of a superior quality, and the price/volume techniques particularly useful. I am giving this book a five rating because it provides the procedures and tools I need. I cannot see how someone would rate this book any lower in terms of what it provides and what it sets out to do. I wish there were some easy way to really know in advance how things would work out. This book at least makes the task that much easier with its analysis techniques and useful tools it provides.
Average customer rating:
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Strategic Operations Management: A Value Chain Approach
David Walters , and
Mark Rainbird
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Paperback
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ASIN: 0230507654
Release Date: 2007-02-06 |
Book Description
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
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Strategy as Practice: An Activity Based Approach (SAGE Strategy series)
Paula Jarzabkowski
Manufacturer: Sage Publications Ltd
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Organizing and Organizations
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The Southwest Airlines Way
ASIN: 0761944389 |
Book Description
Strategy as Practice heralds a defining moment in how strategic management is understood. Paula Jarzabkowski's book leads the way in setting out the meaning and implications of this new field. This book is the first of its kind to help readers bridge the gap between what managers actually do and organizational strategies. It provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms. The book supports readers with:
- Definition of key terms
- The context in which strategy as practice has developed
- Clear concepts, frameworks and models for analyzing strategic activity
"This is a pioneering work. As the first book in the new strategy-as-practice field, it offers its readers both innovative models and exemplary field research. It should be a rich source of inspiration for future researchers in the field."
-- Richard Whittington,
Said Business School, University of Oxford, U.K.
This book is indispensable reading for graduate students conducting research or doing courses on Strategy and Practice, Strategy Implementation or Strategy in Action as well as Advanced Issues in Strategy. This book will be a resource for both students and professionals alike.
Book Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on February 1, 1996. The length of the article is 2492 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Fund raisers must formulate a strategic plan in looking for funders for new programs or institutions. Efforts must be focused on an accurate budget, research on target donors, getting a leadership gift and using it to leverage for more donors. A long list of prospects could be managed by prioritizing solicitations. Specific strategies can be formulated for high, medium and low categories of prioritized donors.
Citation Details
Title: Grantseeking for the startup program: a strategic approach.
Author: John Hicks
Publication:
Fund Raising Management (Magazine/Journal)
Date: February 1, 1996
Publisher: Hoke Communications, Inc.
Volume: v26
Issue: n12
Page: p39(5)
Distributed by Thomson Gale
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Marketing Management: A Strategic Planning Approach (McGraw-Hill series in marketing)
Victor P. Buell
Manufacturer: Mcgraw-Hill College
ProductGroup: Book
Binding: Hardcover
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ASIN: 0070088659 |
Book Description
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place.
Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Book Description
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.
Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:
- Regional goal and strategy formulation
- The strategic marketing planning framework
- Environment and resource analysis
- Target marketing and regional positioning strategy
- Regional marketing mix strategy
and more, with cases and examples applicable to different parts of the world.
From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.
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Modern Business Marketing: A Strategic Planning Approach to Business and Industrial Markets
Thomas L. Powers
Manufacturer: West Publishing Company
ProductGroup: Book
Binding: Hardcover
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ASIN: 031466808X |
Book Description
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on November 12, 1990. The length of the article is 715 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Old prejudices are obsolete in new service environment. (insurance agents need to reevaluate old positions and consider new approaches) (column)
Author: Colleen Mulcahy
Publication:
National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: November 12, 1990
Publisher: The National Underwriter Company
Issue: n46
Page: p19(2)
Article Type: column
Distributed by Thomson Gale
Book Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Price planning is one of the most overlooked areas in industrial marketing. Traditionally, emphasis is placed on product development, advertising strategy, and distribution channel formation before any consideration is given to pricing. The result is that industrial pricing decisions are made quickly without the necessary market and cost factors included in the final decision. The pricing decision is at the core of every business plan and impacts directly on the critical components of a company's marketing strategy. In this article, the importance of price planning in industrial marketing is discussed including the major components needed to make an industrial pricing strategy successful.
Book Description
Economists have long treated technological phenomena as events transpiring inside a black box and, on the whole, have adhered rather strictly to a self-imposed ordinance not to inquire too seriously into what transpires inside that box. The purpose of Professor Rosenberg’s work is to break open and examine the contents of the black box. In so doing, a number of important economic problems be powerfully illuminated. The author clearly shows how specific features of individual technologies have shaped a number of variables of great concern to economists: the rate of productivity improvement, the nature of learning processes underlying technological change itself, the speed of technology transfer, and the effectiveness of government policies that are intended to influence technologies in particular ways. The separate chapters of this book reflect a primary concern with some of the distinctive aspects of industrial technologies in the twentieth century, such as the increasing reliance upon science, but also the considerable subtlety and complexity of the dialectic between science and technology. Other concerns include the rapid growth in the development of costs associated with new technologies as well as the difficulty of predicting the eventual performance characteristics of newly emerging technologies.
Customer Reviews:
thecnology and environmental history.......2000-06-08
To know what happens in and out of the black box is to know what is the thecnological change not only like a cuantitative or monetarian problem but like a problem in relation with the natural resources and the environmental problems. The Rosenberg's concept have had a great acceptacion all over the historical and economical research -by Deborah Fitgerald, on the study of the relationship betwen science and agriculture (the animals are more thecnoeconomics than real animals), or by Naredo, on the study of the relationship between fertilitzers, food and consumers. The book also is in the line of Kranzberg's laws, and the reflexions of the environmental history (LAtour, Merchant, Haraway, Keller, etc.) -the thecnology travel by packages, it depends of the political and institutional factors and his failure or acceptation depens on the reception context -investigation and difusion.
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Monetary Policy Implementation: Theory, Past, and Present
Ulrich Bindseil
Manufacturer: Oxford University Press, USA
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Binding: Hardcover
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ASIN: 0199274541 |
Book Description
The first of its kind, this book is entirely dedicated to the implementation of monetary policy. Monetary policy implementation has gone through tremendous changes over the last twenty years, which have witnessed the quiet end of 'reserve position doctrine' and the return of an explicit focus on short-term interest rates. Enthusiastically supported by Keynes and later by the monetarist school, reserve position doctrine was developed mainly by US central bankers and academics during the early 1920s, and at least in the US became the unchallenged dogma of monetary policy implementation for sixty years. The return of interest rate targeting also corresponds largely to the restoration of central banking principles established in the late 19th century. Providing a simple theory of monetary policy implementation, Bindseil goes on to explain the role of the three main instruments (open market operations, standing facilities, and reserve requirements) and reviews their use in the twentieth century. In closing, he summarizes current views on efficient monetary policy implementation.
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith , and
J. H. Fletcher
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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ASIN: 0471495433 |
Book Description
The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency.
In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent action. In the new Millennium, those who survive and flourish in marketing will be those who can quickly identify the 'messages' that are often hidden deep in their market and customer information. People who can see 'shapes and patterns' in data will be the ones who will successfully change and improve their organizations. The successful will be those who can quickly reject extraneous information and identify the overarching trends and themes that can be detected from different combinations of marketing evidence. Those who fail will be those who are overwhelmed with the minutia of information and are unable to get on top of what this growing mountain of marketing information is really telling them.
This book provides the way forward for all marketers faced with the above challenges. It highlights the basic principles about information, acknowledging the fact that we are entering a new era that is well away from the old fashioned model of a market research agency supplying survey type data. Increasingly, this process will be replaced with a much more instantaneous process where data from different sources - internal and external - are quickly fired at the marketer, with he/she being expected to make immediate sense of it. Inside Information is one of the first to respond to this new information era for understanding information. The book is a user friendly, very accessible book for the marketing manager who needs to process mountains of marketing information, but who will not have the time, or inclination to read detailed texts.
Customer Reviews:
Shallow.......2001-04-11
In my opinion, the book was somewhat interesting, however, the content was rather general and not presented in depth. For example, one part of the book presented some "rules of thumb" for assessing reliability of information.(For example, ask yourself whether you believe it, ask yourself whether you would invest your own money based on the research, etc.) I thought this section was somewhat interesting, but it did not address issues of reliability in objective measurable terms, it did not address the various sources of information in detail, and it did not give remedies for overcoming difficulties with dubious information or synthesizing information. The treatment of market research specifically was similarly shallow and general. This was somewhat dissapointing considering the cover blurb called the book "profound". On the other hand, although the book was rather general, it was written in an engaging style and the content is certainly worth knowing. So, it may be useful for someone as a first book on how to sort through their e-mail inbox or to get a general idea of what type of research is included in "market research".Overall, the book seemed to address how to get a feel for the reliability of incoming information rather than how to "release the power" of knowledge.
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![A strategic approach to industrial product pricing: The pricing plan [An article from: Industrial Marketing Management]](http://ecx.images-amazon.com/images/I/21QEK1KJK7L.jpg)
