Book Description
Learn the 25 keys to sole proprietorship, partnership, subchapter S and family ownership:
Key 1. How to begin: choice of business organization.
Key 2. Getting started.
Key 3. Personal liability exposure for sole proprietors.
Key 4. Personal liability exposure for partners
Key 5. Personal liability exposure in a limited partnership, a limited liability partnership, or a family limited liability partnership.
Key 6. Personal liability exposure for owners of a corporation.
Key 7. Personal liability exposure for owners of a limited liability company.
Key 8. Tax aspects of doing business as a sole proprietor.
Key 9. A partnership can be a great tax shelter.
Key 10. How corporations are taxed.
Key 11. Tax consequence as a limited liability company.
Key 12. Access to information and management participation in sole proprietorship and partnership.
Key 13. Ability to participate in management and access information as a corporate shareholder.
Key 14. Corporate merger and acquisitions.
Key 15. Federal securities laws and their effect on business creation and operation.
Key 16. State regulation of securities.
Key 17. Getting funds to begin and run the business.
Key 18. Doing business in another state.
Key 19. Sharing profits.
Key 20. How a joint venture works.
Key 21. The desirability of a buy-sell agreement.
Key 22. Transferability of business interests.
Key 23. Letting go.
Key 24. The real estate investment trust: high returns, low risk.
Key 25. Which form of business organization should I use?
Organizing A Company is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
Book Description
Winner of the 1998 Paul A. Samuelson Award given by TIAA-CREF, The Evolution of Retirement is the first comprehensive economic history of retirement in America. With life expectancies steadily increasing, the retirement rate of men over age 64 has risen drastically. Dora L. Costa looks at factors underlying this increase and shows the dramatic implications of her findings for both the general public and the U.S. government. Using statistical, and demographic concepts, Costa sheds light on such important topics as rising incomes and retirement, work and disease, the job prospects of older workers, living arrangements of the elderly, the development of a retirement lifestyle, and pensions and politics.
"[Costa's] major contribution is to show that, even without Social Security and Medicare, retirement would have expanded dramatically."—Robert J. Samuelson, New Republic
"An important book on a topic which has become popular with historians and is of major significance to politicians and economists."—Margaret Walsh, Business History
Book Description
This digital document is an article from Southern Economic Journal, published by Southern Economic Association on July 1, 1999. The length of the article is 1409 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Evolution of Retirement: An American Economic History, 1880-1990.(Review)
Author: Richard V. Burkhauser
Publication:
Southern Economic Journal (Refereed)
Date: July 1, 1999
Publisher: Southern Economic Association
Volume: 66
Issue: 1
Page: 193(3)
Article Type: Book Review
Distributed by Thomson Gale
Average customer rating:
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Landmarks in Modern American Business: 1944-1974 (Magill's Choice)
Manufacturer: Salem Pr Inc
ProductGroup: Book
Binding: Hardcover
 Economic History
| Economics
| Business & Investing
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| Books
General
| Business & Investing
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General
| Reference
| Business & Investing
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General
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ASIN: 0893561436 |
Book Description
With more than 60,000 copies sold, this amazing manual has become a classic in its field—and rightfully so. Nowhere else will you find—in one book—so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success.
Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses.
In this new Fourth Edition, you'll learn the latest trends in mail order—what works and what doesn't, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more.
For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business,
Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success.
All the success secrets of one of America's best-known and most respected experts on mail order and direct marketing—Now in a new edition!
BUILDING A MAIL ORDER BUSINESS
Fourth Edition
Complete, authoritative, and now in a new edition, this best-selling guide to mail order success covers everything from getting your business started to handling legal issues, preparing copy and graphics, selecting mailing lists, telemarketing, and advertising in all types of media—an unbeatable source of direct marketing ideas that really work.
Here's what the pros have said about previous editions of Bill Cohen's Building a Mail Order Business:
"Dr. Bill Cohen's book thoroughly explores the many facets, and pitfalls, facing the budding mail order entrepreneur."— Henry R. "Pete" Hoke, Jr., Publisher, Direct Marketing
"It took a mail order businessman who is also an educator to put direct mail and mail order guidelines all in one place—and in language we can all understand."—Freeman F. Gosden, Jr., President, Smith-Hemmings-Gosden, one of the nation's largest direct marketing advertising agencies
"An outstanding primer for our industry. It gives you the nuts and bolts necessary to carry you through almost every aspect of mail order from the very rudimentary basics to the same techniques used by the pros."— Joe Sugarman, JS&A
"One of the best books I've ever read on the subject. I enthusiastically recommend Building a Mail Order Business to any man or woman who is serious about getting involved in this fascinating activity."— E. Joseph Cossman, President, Cossman International, Inc., author of How I Made a Million Dollars in Mail Order
"An excellent, informative, comprehensive, illustrative workbook that will help anyone get started making money in the fascinating field of mail order. I highly recommend this professional book."— Melvin Powers, mail order entrepreneur
"...must reading for the entrepreneur whose mind is on mail order."— Paul Muchnick, Chairman, National Mail Order Association
"Its good sense and nuts-and-bolts, bottom-line approach make it a delightful guide through the mail order world."— DM News
Customer Reviews:
Pricey Book! Save Your Money and Time!!.......2006-02-26
This book was a complete waste of money and time. I've been in the direct marketing/mail business for 13 years and I'm always looking for new angles to better my business. This guy doesn't seem to know what he is talking about and it makes me wonder if he really has any experience in the mail order business at all.
Here's the deal: If you are serious about making money in mail order or direct response, don't get any of these waste-of-time books that "claim" to show you the business. The ONLY book that I've ever read that can (almost) exactly mirror exactly what I do for my $7-million per year business is a book by Vincent James called The 12-Month Millionaire which you can get on eBay (or type in on a search engine) since it's not a regular published book. The only thing I wouldn't follow in that book is the low priced items he recommends selling like wrinkle creams and weight loss pills (stick with information courses of $199+ with mail order as a RULE, ALWAYS). Lower end products of $99 or less will cause you to lose money in mail order EVERY TIME!!
Outdated.......2003-02-02
This book is outdated for the 21st century. The basics are there and in great detail but most of the information is useless for today.
Good, if old fashioned, basics.......2001-12-28
Whilst the core business ideas of this book are very sound and there is a lot of very useful and specific information I can't help feeling that it's a bit dated. It needs a big revamp to include the whole Internet world. I also felt that the copywriting examples, whilst they probably still work, are representative of the 50s and 60s rather than the 21st century.
GREAT book for entrepreneurs and beginners alike.......2000-03-21
This book gives you an exact idea of what you can do to expand your business, if you an entrepreneur or give enough information to a fresh person to start his/her own business. This is a must buy book for people thinking of becoming self employed or those who have been in business for a long time and need to know the trends of the business world.
Commonsense advice, but author's heros sell dubious products.......1998-07-25
If you believe Cohen, all the people who ever hit it big in "mail-order" did it selling some sort of "how-to" books (Hmmmmmm . . . . .). There is some useful information here, but it is not a guide to becoming the next L.L. Bean or Amazon.com. If you have studied marketing and business in general, you don't need this.
Book Description
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
Download Description
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
Customer Reviews:
By far the best book I have seen.......2001-08-02
Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. I also thought the Internet section was perfect for anoyone that does not currently use the internet as a research tool.
The Most Comprehensive Direct Marketing Tool To-Date.......2001-04-13
Russell Kern's Sure-Fire Direct Response Marketing is an excellent resource for improving your methods of finding and developing prospects. His coverage of topics such as handling focus groups, creating effective campaigns, and bridging the gap between marketing and sales make this a valuable tool for improving business-to-business marketing. The Internet chapter explores how to use this medium to your best advantage. Whatever your level of expertise, you'll find this book useful.
Outstanding read for sales and marketing people.......2001-04-06
Russell Kern has done a great job with SURE Fire Direct Response Marketing. The book is well-conceived and comprehensive. Although it is specifically about generating sales leads, anyone who reads this book will find their knowledge of marketing and sales greatly enhanced.
A must read for marketers!.......2001-04-01
Mr. Kern has provided the marketing industry with a new and comprehensive methodology to direct marketing. This book covers the essential fundamendals of lead generation as well as advanced marketing stratgies which include eCultivation techniques. S.U.R.E-Fire direct marketing provides a step by step process to designing an effective campaign. Plus, the execution excellence chapters (9-11) are packed with techniques and checklists to help ensure marketing success. I strongly recommend this book to marketing professional and those who are responsible for generating sales leads for their company.
Average customer rating:
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Mailing List Strategies: A Guide to Direct Mail Success
C. Rose Harper
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
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Retailing
| Industries & Professions
| Business & Investing
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Management & Leadership
| Business & Investing
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| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
Direct
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Techniques
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 0070266751 |
Book Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1992. The length of the article is 2193 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: America's Cup campaign sails to success. (raising funds for the American team) (Cover Story)
Author: Max Elsman
Publication:
Fund Raising Management (Magazine/Journal)
Date: May 1, 1992
Publisher: Hoke Communications, Inc.
Volume: v23
Issue: n3
Page: p32(5)
Article Type: Cover Story
Distributed by Thomson Gale
Book Description
Randy Gilbert was privileged to interview Craig Perrine on The Inside Success Show.
The topic for this interview is "Big Profits From Small Lists" another super-hot subject that is the buzz of the Internet. People, from nine to ninety, and from all walks of life, are learning how to profit on the internet, and it's more than just selling on eBay.
This special guest is a proud work-at-home father and he earns more from his Internet Email Lists than most corporate execs earn trekking to their cushy offices everyday. He says that having your own list of happy subscribers will permanently transport you to the top of the economic food chain no matter what happens to the economy in the future.
Craig is notorious for his zany, but powerful emails and we're in for a real treat today because he's only shared his List Profit Secrets at a few select exclusive seminars, costing as much as $5,000 to attend.
If you're ready to be transported to a higher income and enjoy the freedom to do more of what you love, then I highly recommend you give your attention to this fun and talented list profit expert.
In this interview, Craig reveals...
** Why building a list is your most important priority
** What the three keys to list profits are, and
** The Quick and Easy steps to getting started today.
Customer Reviews:
Craig is simply the best!.......2006-03-27
As a internet marketer myself and a marketing coach teaching online marketing with my biz, "2ChangeNow", a biz telling you how to be successful on the internet. I love Craig's down to earth approach to list building. The cost is perfect so don't think twice about buying this one.
Adrianne Kennedy
Atlanta, GA
2 Change Now
Average customer rating:
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Direct Mail Success
Manufacturer: Glenn Bridge
ProductGroup: Book
Binding: Paperback
ASIN: B000I1N10M |
Average customer rating:
- Informative and easy to follow
|
Direct Mail Success
Gil Effron
Manufacturer: Glenn Bridge Press
ProductGroup: Book
Binding: Paperback
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Direct
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 0965791815 |
Book Description
Whether you are brand new to direct mail or a seasoned, direct mail veteran, Direct Mail Success points the way toward maximizing direct mail effectiveness and response. Direct Mail Success offers hundreds of great ideas, proven direct mail strategies, and practical implementation techniques: Ideas that keep you coming back to the basics and help you develop and deploy better overall, direct mail strategies... Proven strategies to motivate your readers and prospects into action today... Copywriting suggestions to help you get right to the point and get a response... Recommendations to help you deploy better-looking direct mail graphics... Solid techniques to keep your data fresh, current, and valuable!
Customer Reviews:
Informative and easy to follow.......2000-09-20
I never would have thought that an informative book about direct mail could also be so much FUN to read - that is until I read Gil Effron's Direct Mail Success. He presents the facts in such a pure way that I find myself referring to it over and over. Whether you are new to the direct mail business, or you are a veteran, this is the only book that you need - Gil's ideas simply make sense.
Book Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on December 1, 1993. The length of the article is 513 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: UNICEF embarked on a widescale fund-raising campaign in Japan during the late 1992 and early 1993. It sent out 120,000 packages, consisting of leaflets and letters explaining UNICEF's mission to prospective Japanese donors. Although direct mail fund-raising remains unpopular in Japan, UNICEF received contributions from 9.9% of the recipients. All packages were sent from New York, NY through the US Postal Service's international bulk-rate airmail service.
Citation Details
Title: Direct mail success in the land of the rising sun. (Japan) (Echo Awards)
Publication:
Fund Raising Management (Magazine/Journal)
Date: December 1, 1993
Publisher: Hoke Communications, Inc.
Volume: v24
Issue: n10
Page: p39(2)
Distributed by Thomson Gale
Book Description
This digital document is an article from Printing News, published by Cygnus Business Media on May 19, 2003. The length of the article is 1308 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Direct-mail seminars highlight role of design and printing in promotional success. (News).
Author: Brett Rutherford
Publication:
Printing News (Magazine/Journal)
Date: May 19, 2003
Publisher: Cygnus Business Media
Volume: 150
Issue: 20
Page: 12(1)
Distributed by Thomson Gale
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- Practical Issues in Database Management: A Reference for the Thinking Practitioner
- Pricing Strategy: An Interdisciplinary Approach
- Project Planning Using Primavera SureTrak for Windows Version 2.0
- Public Management Systems: Monitoring & Managing Government Performance
- Readings in the Strategy Process (3rd Edition)
- Real Business Plans & Marketing Tools: Samples to Use in Starting, Growing and Selling Your Business (Business Success Series (Prep Publishing).)
- Real World Career Development Strategies That Work
- Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business
- Restaurant Basics: Why Guests Don't Come Back...and What You Can Do About It
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