Model Business Plans for Product Businesses
Average customer rating: Not rated
    Model Business Plans for Product Businesses
    William A., PhD Cohen
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Paperback

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    Marketing & SalesMarketing & Sales | Business & Investing | Subjects | Books | Advertising | Consumer Behavior | Customer Service | Marketing | Public Relations | Sales & Selling
    ASIN: 0471030287

    Book Description

    Everything you need to write a complete, custom-designed business plan—and save yourself thousands of dollars

    Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows you to quickly seize new opportunities. What's more, a business plan is what you bring to investors to obtain financing. It has to be good—your success may depend on it. Yet, writing a business plan is one of the first and most difficult challenges facing most entrepreneurs. In fact, many pay consultants tens of thousands of dollars to prepare one. With this remarkable book you'll get expert guidance in writing a complete business plan, tailored to your specific needs.

    Model Business Plans for Product Businesses offers:

    2nd opinion: Malik Hasan's HMO model drove down medical costs once, and the former Pueblo doctor believes he has a remedy for what ails health care now.: An article from: ColoradoBiz
    Average customer rating: Not rated
      2nd opinion: Malik Hasan's HMO model drove down medical costs once, and the former Pueblo doctor believes he has a remedy for what ails health care now.: An article from: ColoradoBiz
      Eric Peterson
      Manufacturer: Thomson Gale
      ProductGroup: Book
      Binding: Digital

      GeneralGeneral | Business & Investing | Subjects | Books
      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
      ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
      GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
      ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
      ASIN: B000P0JI2G
      Release Date: 2007-03-30

      Book Description

      This digital document is an article from ColoradoBiz, published by Thomson Gale on March 1, 2007. The length of the article is 2670 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

      Citation Details
      Title: 2nd opinion: Malik Hasan's HMO model drove down medical costs once, and the former Pueblo doctor believes he has a remedy for what ails health care now.
      Author: Eric Peterson
      Publication: ColoradoBiz (Magazine/Journal)
      Date: March 1, 2007
      Publisher: Thomson Gale
      Volume: 34 Issue: 3 Page: 44(6)

      Distributed by Thomson Gale
      A Business Process Model and Reengineering Plan for the Student Services Department of the Marine Corps Institute
      Average customer rating: Not rated
        A Business Process Model and Reengineering Plan for the Student Services Department of the Marine Corps Institute

        Manufacturer: Storming Media
        ProductGroup: Book
        Binding: Spiral-bound
        ASIN: 1423553896

        Product Description

        This is a NAVAL POSTGRADUATE SCHOOL MONTEREY CA report procured by the Pentagon and made available for public release. It has been reproduced in the best form available to the Pentagon. It is not spiral-bound, but rather assembled with Velobinding in a soft, white linen cover. The Storming Media report number is A884163. The abstract provided by the Pentagon follows: This research is part of a year long project commissioned by the Marine Corps Institute to develop the architecture and supporting migration plan to transition from an existing legacy system to an open, client/server based relational database management system (DBMS) for the Student Services Department (SSD). The objective of this thesis is to develop the As-Is process model, redesign the processes to increase efficiency and reduce costs, and develop a To-Be process model to improve the current business processes. Additionally, data flow diagrams of the To-Be processes are developed to assist in prototype design and implementation. The DoD standard IDEFO modeling technique is used for developing the process models. implementation recommendations include: (1) adopting an ongoing reengineering strategy at MCI supported by the information systems architectures, methodologies and CASE tools, and (2) utilizing a single database to facilitate data sharing among MCI departments, streamline processes, far facilitate automation, eliminate data redundancy, and improve customer service.
        California HIPC offers model for federal reform. (Health Insurance Plan of California; health care reform): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
        Average customer rating: Not rated
          California HIPC offers model for federal reform. (Health Insurance Plan of California; health care reform): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
          Alfred G. Haggerty
          Manufacturer: The National Underwriter Company
          ProductGroup: Book
          Binding: Digital

          GeneralGeneral | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
          ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
          GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
          ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
          ASIN: B0008YYER8
          Release Date: 2005-07-28

          Book Description

          This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on January 17, 1994. The length of the article is 719 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          From the supplier: The Health Insurance Plan of California (HIPC) is a health insurance purchasing alliance create by the California legislature to make it easier for small businesses to buy health insurance. The Managed Risk Medical Insurance Board, a state agency, administers HIPC, which has insured 25,000 people through Dec 1993. The legislature created the necessary conditions for the successful operation of HIPC by mandating that health insurers must market group coverage to businesses with 5-50 employees.

          Citation Details
          Title: California HIPC offers model for federal reform. (Health Insurance Plan of California; health care reform)
          Author: Alfred G. Haggerty
          Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
          Date: January 17, 1994
          Publisher: The National Underwriter Company
          Issue: n3 Page: p4(2)

          Distributed by Thomson Gale
          The consumer choice model: a humane reconstruction of the U.S. health care system. (Consumer Choice).: An article from: Physician Executive
          Average customer rating: Not rated
            The consumer choice model: a humane reconstruction of the U.S. health care system. (Consumer Choice).: An article from: Physician Executive
            Christopher H. Coulter
            Manufacturer: American College of Physician Executives
            ProductGroup: Book
            Binding: Digital

            GeneralGeneral | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
            ASIN: B0008JD9KG
            Release Date: 2005-07-28

            Book Description

            This digital document is an article from Physician Executive, published by American College of Physician Executives on March 1, 2000. The length of the article is 4064 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            From the author: "Consumer choice," "defined contribution health programs," "voucher systems," and "health marts" are variations on a theme: employees buying their own health care. This new approach to health care purchasing, which is designed to minimize the role of employers, is being proposed by an array of economists and by both Republican and Democratic legislators as the best way to address the nation's health care ills. Although enabling national legislation is unlikely to pass soon, the debate will nevertheless change the face of health care in America. The prospect is reminiscent of the debate over "Clinton Care" in 1993-although legislation was never passed, managed care rapidly came to dominate the U.S. health care system. As this reform takes hold, beneficiaries will make their own health plan selections but will have more responsibility and may bear more cost. Providers will have to adapt to new, customer-driven requirements for performance, accountability, and communications but will also find opportunities in a marketplace that they will have a major role in shaping. Physicians, health plans, and insurers should understand how these proposals will transform their role in health care.

            Citation Details
            Title: The consumer choice model: a humane reconstruction of the U.S. health care system. (Consumer Choice).
            Author: Christopher H. Coulter
            Publication: Physician Executive (Refereed)
            Date: March 1, 2000
            Publisher: American College of Physician Executives
            Volume: 26 Issue: 2 Page: 44(8)

            Distributed by Thomson Gale
            Consumer Satisfaction with a Managed Health Care Plan.: An article from: Journal of Consumer Affairs
            Average customer rating: Not rated
              Consumer Satisfaction with a Managed Health Care Plan.: An article from: Journal of Consumer Affairs
              Jane Kolodinsky
              Manufacturer: American Council on Consumer Interests
              ProductGroup: Book
              Binding: Digital

              GeneralGeneral | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
              GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
              ASIN: B00099OUAS
              Release Date: 2005-07-28

              Book Description

              This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 1999. The length of the article is 4463 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: Consumer Satisfaction with a Managed Health Care Plan.
              Author: Jane Kolodinsky
              Publication: Journal of Consumer Affairs (Refereed)
              Date: December 22, 1999
              Publisher: American Council on Consumer Interests
              Volume: 33 Issue: 2 Page: 223

              Distributed by Thomson Gale
              A decision support system for selecting an employee health care insurance plan.: An article from: Mid-Atlantic Journal of Business
              Average customer rating: Not rated
                A decision support system for selecting an employee health care insurance plan.: An article from: Mid-Atlantic Journal of Business
                Omprakash K. Gupta , and Cuthbert L., III Scott
                Manufacturer: Stillman School of Business
                ProductGroup: Book
                Binding: Digital

                GeneralGeneral | Business & Investing | Subjects | Books
                ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
                GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                ASIN: B00096KTSS
                Release Date: 2005-07-28

                Book Description

                This digital document is an article from Mid-Atlantic Journal of Business, published by Stillman School of Business on March 1, 1996. The length of the article is 3998 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                From the supplier: A decision support system for purchasing employee health care insurance plans was developed to assist employers in making cost-effective health care choices. The system constructed a model to determine break-even points, copayment structures and tax deductibles. Using the system, it was discovered that if anticipated medical expenses are likely to be less than the break-even points, then employers should not purchase a specific policy since the premiums and copayment will exceed the actual medical expenses.

                Citation Details
                Title: A decision support system for selecting an employee health care insurance plan.
                Author: Omprakash K. Gupta
                Publication: Mid-Atlantic Journal of Business (Refereed)
                Date: March 1, 1996
                Publisher: Stillman School of Business
                Volume: v32 Issue: n1 Page: p47(15)

                Distributed by Thomson Gale
                The demand for health insurance in the group setting: can you always get what you want?: An article from: Journal of Risk and Insurance
                Average customer rating: Not rated
                  The demand for health insurance in the group setting: can you always get what you want?: An article from: Journal of Risk and Insurance
                  Mark V. Pauly , and Bradley Herring
                  Manufacturer: Thomson Gale
                  ProductGroup: Book
                  Binding: Digital

                  GeneralGeneral | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                  ASIN: B000PLWZV6
                  Release Date: 2007-04-16

                  Book Description

                  This digital document is an article from Journal of Risk and Insurance, published by Thomson Gale on March 1, 2007. The length of the article is 13623 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: The demand for health insurance in the group setting: can you always get what you want?
                  Author: Mark V. Pauly
                  Publication: Journal of Risk and Insurance (Magazine/Journal)
                  Date: March 1, 2007
                  Publisher: Thomson Gale
                  Volume: 74 Issue: 1 Page: 115(26)

                  Distributed by Thomson Gale
                  "Diabesity" fills lab day agenda: state learning forum serves as a national model.(EDUCATION)(Conference notes): An article from: Medical Laboratory Observer
                  Average customer rating: Not rated
                    "Diabesity" fills lab day agenda: state learning forum serves as a national model.(EDUCATION)(Conference notes): An article from: Medical Laboratory Observer
                    Colleen Miller
                    Manufacturer: Thomson Gale
                    ProductGroup: Book
                    Binding: Digital

                    NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
                    GeneralGeneral | Business & Investing | Subjects | Books
                    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                    ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
                    GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                    ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                    GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
                    ASIN: B000MDFP7I
                    Release Date: 2007-01-02

                    Book Description

                    This digital document is an article from Medical Laboratory Observer, published by Thomson Gale on October 1, 2006. The length of the article is 1126 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                    Citation Details
                    Title: "Diabesity" fills lab day agenda: state learning forum serves as a national model.(EDUCATION)(Conference notes)
                    Author: Colleen Miller
                    Publication: Medical Laboratory Observer (Magazine/Journal)
                    Date: October 1, 2006
                    Publisher: Thomson Gale
                    Volume: 38 Issue: 10 Page: 30(3)

                    Article Type: Conference notes

                    Distributed by Thomson Gale
                    Employee healthcare/benefits plans becoming consumer driven.(Focus: insurance & employee benefits)(consumer driven health model)(The Delken Group ): An article from: Mississippi Business Journal
                    Average customer rating: Not rated
                      Employee healthcare/benefits plans becoming consumer driven.(Focus: insurance & employee benefits)(consumer driven health model)(The Delken Group ): An article from: Mississippi Business Journal
                      Lynn Lofton
                      Manufacturer: Thomson Gale
                      ProductGroup: Book
                      Binding: Digital

                      GeneralGeneral | Business & Investing | Subjects | Books
                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                      ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
                      GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                      ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                      ASIN: B00082EZL0
                      Release Date: 2005-09-28

                      Book Description

                      This digital document is an article from Mississippi Business Journal, published by Thomson Gale on April 12, 2004. The length of the article is 1292 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                      Citation Details
                      Title: Employee healthcare/benefits plans becoming consumer driven.(Focus: insurance & employee benefits)(consumer driven health model)(The Delken Group )
                      Author: Lynn Lofton
                      Publication: Mississippi Business Journal (Magazine/Journal)
                      Date: April 12, 2004
                      Publisher: Thomson Gale
                      Volume: 26 Issue: 15 Page: 19(2)

                      Distributed by Thomson Gale

                      Los felices 90 (The Roaring Nineties: A New History of the World's Most Prosperous Decade)
                      Average customer rating: Not rated
                        Los felices 90 (The Roaring Nineties: A New History of the World's Most Prosperous Decade)
                        Joseph E. Stiglitz
                        Manufacturer: Taurus
                        ProductGroup: Book
                        Binding: Paperback

                        Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                        Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                        SpainSpain | Europe | History | Subjects | Books
                        History & TheoryHistory & Theory | Politics | Nonfiction | Subjects | Books
                        GlobalizationGlobalization | Politics | Nonfiction | Subjects | Books
                        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                        EspañaEspaña | Europa | Historia | Libros en español | Formats | Books
                        Historia de la EconomíaHistoria de la Economía | Economía | Negocios e inversiones | Libros en español | Formats | Books
                        Politica y Desarrollo EconómicoPolitica y Desarrollo Económico | Economía | Negocios e inversiones | Libros en español | Formats | Books
                        GlobalizaciónGlobalización | Política | No-Ficción | Libros en español | Formats | Books
                        Historia y TeoríaHistoria y Teoría | Política | No-Ficción | Libros en español | Formats | Books
                        Contabilidad y FinanzaContabilidad y Finanza | Profesional y Técnico | Libros en español | Formats | Books | Contabilidad | Finanza | Industrias y Profesiones | Internacional
                        Similar Items:
                        1. El Malestar En LA Globalizacion El Malestar En LA Globalizacion

                        ASIN: 9587041119

                        Book Description

                        How one of the greatest economic expansions in history sowed the seeds of its own collapse. In the 1990's, yes, jobs were created, technology prospered, inflation fell, and poverty was reduced. But at the same time the foundation was laid for the economic problems we face today. This groundbreaking work by the Nobel Prize-winning economist argues that much of what we understood about the 90s' prosperity is wrong, that the theories that have been used to guide world leaders and anchor key business decisions were fundamentally outdated.

                        Description in Spanish: La década de los noventa marcó el surgimiento de la nueva economía, caracterizada por unos incrementos de productividad que duplicaban o triplicaban lo conocido durante las dos décadas precedentes. Pero los felices noventa se acabaron bien pronto, antes incluso de que Bill Clinton abandonara la Casa Blanca. La economía entró en recesión y los escándalos empresariales destronaron a los sumos sacerdotes del capitalismo: daba la impresión de que los directivos de algunas empresas estaban lucrando a expensas de sus accionistas y empleados. La globalización, que tan recientemente se había saludado como el comienzo de un mundo nuevo, también parecía verse con malos ojos. La reunión de la Organización Mundial del Comercio celebrada en Seattle en 1999, que tenía por fin ahondar en la apertura del mundo, acabó en disturbios protagonizados por grupos preocupados por los efectos, a veces devastadores, que la globalización tiene sobre los más pobres. Es necesario arrojar nueva luz sobre lo que ocurrió esos años, acentuando la necesidad de reinterpretarlos. Existe una pugna ideológica entre quienes abogan por reducir al mínimo la intervención del Estado en la economía y quienes sostienen que el Gobierno debe asumir un papel importante no sólo para corregir las carencias y limitaciones del mercado, sino también para tender hacia un grado más alto de justicia social. Stiglitz se cuenta entre los segundos, y en este libro pretende explicar por qué está convencido de que, aun cuando los mercados centralicen el éxito de nuestra economía, si los dejamos operar solos no siempre funcionan como debieran.

                        Esta obra no se limita a reescribir la historia económica de los noventa: es, en la misma medida, una historia del futuro, del punto en el que los países desarrollados se encuentran en este momento y de hacia dónde deberían tender para que la economía mundial llegue a un curso más justo y estable.
                        El hambre de los dólares: Joseph E. Stiglitz.(Los felices 90)(Reseña de libro): An article from: Siempre!
                        Average customer rating: Not rated
                          El hambre de los dólares: Joseph E. Stiglitz.(Los felices 90)(Reseña de libro): An article from: Siempre!
                          Juan José Reyes
                          Manufacturer: Edicional Siempre
                          ProductGroup: Book
                          Binding: Digital
                          ASIN: B0009GKFR8
                          Release Date: 2005-08-01

                          Book Description

                          This digital document is an article from Siempre!, published by Thomson Gale on August 15, 2004. The length of the article is 527 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                          Citation Details
                          Title: El hambre de los dólares: Joseph E. Stiglitz.(Los felices 90)(Reseña de libro)
                          Author: Juan José Reyes
                          Publication: Siempre! (Magazine/Journal)
                          Date: August 15, 2004
                          Publisher: Thomson Gale
                          Volume: 51 Issue: 2670 Page: 70(2)

                          Article Type: Reseña de libro

                          Distributed by Thomson Gale

                          Alkali Trails: Or Social and Economic Movements of the Texas Frontier 1846-1900 (Double Mountain Books--Classic Reissues of the American West)
                          Average customer rating: Not rated
                            Alkali Trails: Or Social and Economic Movements of the Texas Frontier 1846-1900 (Double Mountain Books--Classic Reissues of the American West)
                            William Curry Holden
                            Manufacturer: Texas Tech University Press
                            ProductGroup: Book
                            Binding: Paperback

                            Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                            Old WestOld West | 19th Century | United States | Americas | History | Subjects | Books
                            GeneralGeneral | United States | Americas | History | Subjects | Books
                            GeneralGeneral | State & Local | United States | Americas | History | Subjects | Books
                            TexasTexas | State & Local | United States | Americas | History | Subjects | Books
                            MidwestMidwest | State & Local | United States | Americas | History | Subjects | Books
                            ASIN: 0896723941

                            Being the Shopper: Understanding the Buyer's Choice
                            Average customer rating: 5 out of 5 stars
                            • Grocer's Opinion
                            • Its about time!
                            • Anyone who markets needs this book!
                            Being the Shopper: Understanding the Buyer's Choice
                            Phil Lempert
                            Manufacturer: Wiley
                            ProductGroup: Book
                            Binding: Hardcover

                            GeneralGeneral | Business & Investing | Subjects | Books
                            RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
                            AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                            Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                            ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                            All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                            Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
                            Similar Items:
                            1. Grocery Revolution: The New Focus on the Consumer Grocery Revolution: The New Focus on the Consumer
                            2. Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
                            3. Store Wars: The Battle for Mindspace and Shelfspace Store Wars: The Battle for Mindspace and Shelfspace
                            4. Category Management: Positioning Your Organization to Win Category Management: Positioning Your Organization to Win
                            5. Supermarket Wars: The Future of Global Food Retailing Supermarket Wars: The Future of Global Food Retailing

                            ASIN: 0471151351

                            Book Description

                            Take a Tour Through the Mind of a Shopper

                            "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe `for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a `supermarket guru,' this book will inform anyone who markets anything."
                            -- Tom Peters, coauthor, In Search of Excellence

                            "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!"
                            -- Chip Bell, author, Customer Love and Customers as Partners

                            "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start."
                            -- Barry Gibbons, former Chairman/CEO of Burger King
                            author and entrepreneur

                            "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it."
                            -- Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson

                            "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it."
                            -- Steve Rivkin, President, Rivkin & Associates
                            coauthor, IdeaWise and Differentiate or Die

                            Customer Reviews:

                            5 out of 5 stars Grocer's Opinion.......2007-06-16

                            I ordered this book for two reasons, it is one of the few on the industry I work in and the reviews were very positive. The reviewers obviously knew what theywere talking about. There are specific, usable ideas in this book that are very relevant. The un -express lane for shoppers with big orders is just one of them. Mr. Lempert helps the reader to understand the necessity of REALLY talking and listening to the customer. Wal-Mart is the Empire to the regular grocers. If we hope to stop the Empire we must have the support of the customer. Buy it, read it, and may the Force be with you.

                            5 out of 5 stars Its about time!.......2002-07-15

                            Finally a book that is easy and fun to read that marketers and consumers can learn from. I tried to read Why We buy - lots of great info - but couldn't get through it. Lempert's book is timely, chock full of facts and has already made me a better marketer [and shopper]. I've heard him interviewed before on radio and this is one smart guy who should be listened to.

                            5 out of 5 stars Anyone who markets needs this book!.......2002-06-24

                            I have seen Lempert's reports on the Today Show for years and always enjoyed them - but WOW! I had no idea just how intuitive he is. This is a marketer's dream book. I for one [working as a brand manager for a major CPG] will use this as my bible and it has forced me into the stores and given me the tools on how to listen to a consumer instead of listening to my own predisposed [and antiquated] ideas.

                            Books:

                            1. Morrisey on Planning, A Guide to Long-Range Planning: Creating Your Strategic Journey (Jossey Bass Business and Management Series)
                            2. Networlding: Building Relationships and Opportunities for Success (Jossey Bass Business and Management Series)
                            3. Organizational Teamwork in High-Speed Management (Suny Series, Human Communication Processes)
                            4. Organizing a Company: 25 Keys to Choosing a Business Structure (Pocket Mba Series)
                            5. Performance-Based Assessments: External, Internal, and Self-Assessment Tools for Total Quality Management
                            6. Practical Issues in Database Management: A Reference for the Thinking Practitioner
                            7. Pricing Strategy: An Interdisciplinary Approach
                            8. Project Planning Using Primavera SureTrak for Windows Version 2.0
                            9. Public Management Systems: Monitoring & Managing Government Performance
                            10. Readings in the Strategy Process (3rd Edition)

                            Books Index

                            Books Home

                            Recommended Books

                            1. Castle: Medieval Days and Knights
                            2. Whose Body
                            3. The Architect's Studio Companion, 3rd Edition
                            4. The Scandal of the State: Women, Law, and Citizenship in Postcolonial India
                            5. The Divine Matrix: Bridging Time, Space, Miracles, and Belief
                            6. Who Says Elephants Can't Dance
                            7. Violets in the Snow
                            8. Glue Gun Decor: How to Dress Up Your Home-from Pillows and Curtains to Sofas and Lampshades
                            9. The State of Architecture at the Beginning of the 21st Century
                            10. The Winds Of Time and other stories