Knowledge Management and Organizational Learning: A Reader (Oxford Management Readers)
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    Knowledge Management and Organizational Learning: A Reader (Oxford Management Readers)

    Manufacturer: Oxford University Press, USA
    ProductGroup: Book
    Binding: Paperback

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    MISMIS | Industries & Professions | Business & Investing | Subjects | Books
    Organizational LearningOrganizational Learning | Organizational Behavior | Business & Investing | Subjects | Books
    EpistemologyEpistemology | Philosophy | Nonfiction | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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    1. Knowledge Management in the Public Sector: A Blueprint for Innovation in Government Knowledge Management in the Public Sector: A Blueprint for Innovation in Government
    2. Working Knowledge Working Knowledge
    3. Knowledge Creation and Management: New Challenges for Managers Knowledge Creation and Management: New Challenges for Managers
    4. Knowledge Management Knowledge Management
    5. The Knowledge Management Toolkit: Orchestrating IT, Strategy, and Knowledge Platforms (2nd Edition) The Knowledge Management Toolkit: Orchestrating IT, Strategy, and Knowledge Platforms (2nd Edition)

    ASIN: 0199291802

    Book Description

    Over the past decade, knowledge and learning have emerged as the keys to economic success and as a focus for thinking about organizational effectiveness and innovation. An overwhelming majority of large organizations now engage in a wide range of knowledge and learning activities and nearly all have programs and personnel explicitly dedicated to these tasks. The volume is targeted at those new to knowledge and learning, and is filled with practical examples and focuses on the most critical issues, featuring seminal contributions from leading authorities including: * Thomas Davenport, * Dorothy Leonard, * John Seely Brown, * Sidney Winter, * W. Chan Kim, * Peter Druckard. The book is organized around the three key steps in managing knowledge: development, retention, and transfer. These sections are preceded by a section creating the strategic context for knowledge and followed by a section on the social dimensions that are often overlooked. Finally, the book looks to the future of knowledge and learning. This Reader is an accessible way for executives and students taking advanced Management Studies and executive courses to learn from the latest examples on this topic.
    The Strategy Reader
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      The Strategy Reader

      Manufacturer: Blackwell Publishing Limited
      ProductGroup: Book
      Binding: Paperback

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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      4. Elements of Forecasting (with InfoTrac  1-Semester, Economic Applications Online Product, Data Sets Printed Access Card) Elements of Forecasting (with InfoTrac 1-Semester, Economic Applications Online Product, Data Sets Printed Access Card)
      5. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

      ASIN: 1405126876

      Book Description

      Made up of many classic articles, this popular Strategy Reader provides a remarkable overview of continuing debates in the field of strategic management. In an extended introduction, the editor gives an overview of the development of the field of strategic management. Introductions to each section explain the thinking in each article.The second edition retains many of the classic readings from the previous edition, including those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Teece, Pascale, Bartlett and Ghoshal, Shapiro, Hitt and Ireland, Miller, and Birkinshaw. Topics covered by these new readings include ethics in strategy, corporate social responsibility, dynamic capabilities, managing strategic change, modularity in products and organisations, corporate parenting, diversification and performance, strategic alliances, evolution of the transnational, chaos/complexity theory and strategic failure.Designed to be used with any major textbook, The Strategy Reader will provide the basic structure for any course in strategic management. It will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.
      The New Paradigm in Business (New Consciousness Reader)
      Average customer rating: 5 out of 5 stars
      • Systems thinking visionaries are here
      • An excellent choice
      The New Paradigm in Business (New Consciousness Reader)
      Michael Ray
      Manufacturer: Tarcher
      ProductGroup: Book
      Binding: Paperback

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
      LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
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      3. Creativity in Business Creativity in Business
      4. The Highest Goal: The Secret That Sustains You in Every Moment The Highest Goal: The Secret That Sustains You in Every Moment
      5. Strategic Management: Concepts and Cases (with InfoTrac®) Strategic Management: Concepts and Cases (with InfoTrac®)

      ASIN: 0874777267

      Customer Reviews:

      5 out of 5 stars Systems thinking visionaries are here.......2005-07-16

      This book presents essays by the most profound thinkers of our time on Systems thinking and leadership. Fritof Capra, Peter Senge, Carol Sanford, George Land, Willis Harman, Hazel Henderson are all here in one place with foundational thinking. These are the seminal thinkers in the field even today. The views are very diverse and often conflicting. It covers theory and practice, business and not for profit. I found it helpful since systems thinking seems like it is one idea and approach when it is really many different ways of thinking under one umbrella. If you look at Systems Thinking from the view of science, philosophy, business, ecology, and psychology and even art, you begin to see the rich possibilities it provides to leaders in all walks of life. The ideas in this book are still not in the mainstream of business but if implemented would shift the paradigm so that business leaders, their employees and their customers (as well as citizens) would benefit.

      5 out of 5 stars An excellent choice.......2000-03-01

      I recently finished this book and I must say that it was not only informative and well written, it was impecably organized. I was very impressed with Alan Rinzler's writing style and look forward to reading other books by him. I recomend this book to anyone interested in this topic.
      International Organization and Global Governance: A Reader (2nd Edition)
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        International Organization and Global Governance: A Reader (2nd Edition)
        Friedrich V. Kratochwil , and Edwards D. Mansfield
        Manufacturer: Longman
        ProductGroup: Book
        Binding: Paperback

        Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | International | Business & Investing | Subjects | Books
        GeneralGeneral | Politics | Nonfiction | Subjects | Books
        RelationsRelations | International | Politics | Nonfiction | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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        2. International Organizations: Perspectives on Governance in the Twenty-First Century (3rd Edition) International Organizations: Perspectives on Governance in the Twenty-First Century (3rd Edition)
        3. Global Instability: The Political Economy of World Economic Governance (Contemporary Political Economy Series) Global Instability: The Political Economy of World Economic Governance (Contemporary Political Economy Series)
        4. Democracy from Above: Regional Organizations and Democratization Democracy from Above: Regional Organizations and Democratization
        5. The Beginner's Guide to Nation-Building The Beginner's Guide to Nation-Building

        ASIN: 0321349172

        Book Description

        International Organization and Global Governance presents a variety of seminal studies that address the organization of international politics, how international affairs are governed, and how variations in international forms influence international relations. International Organization and Global Governance also features some of the most important contemporary scholarship in the field.

        Resources, Firms, and Strategies: A Reader in the Resource-Based Perspective (Oxford Management Readers)
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          Resources, Firms, and Strategies: A Reader in the Resource-Based Perspective (Oxford Management Readers)

          Manufacturer: Oxford University Press, USA
          ProductGroup: Book
          Binding: Paperback

          Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
          Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
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          ASIN: 0198781792

          Book Description

          Strategic management has been increasingly characterized by an emphasis on core competences. Firms are advised to divest unrelated businesses and return to core business. Moreover, competitive advantage is now increasingly seen as a matter of efficiently deploying scarce knowledge resources to product markets. Much of this change in emphasis has occurred because of the emergence of a unified and rigorous approach to strategy, often called the resource-based approach. This Reader brings together extracts from the seminal articles that created this dominant perspective in strategic management. It includes the pioneering work of Selznick, Penrose, and Chandler and more recent writing by Wernerfelt, Barney, Teece, and Prahalad and Hamel.
          Management Strategies for Libraries: A Basic Reader
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            Management Strategies for Libraries: A Basic Reader

            Manufacturer: Neal-Schuman Publishers
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Business & Investing | Subjects | Books
            Library ManagementLibrary Management | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
            GeneralGeneral | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
            GeneralGeneral | Reference | Subjects | Books
            GeneralGeneral | Arts & Photography | Subjects | Books
            ASIN: 0918212863

            Book Description

            Librarians, in order to manage well, should know and understand both organizational theory and the function and process of management. Management Strategies for Libraries presents the classic management approaches of librarianship side-by-side with those of sociology, psychology, political science, and public administration.
            The advertising scene. (marketing strategies from Reader's Digest Association Inc. public relations officer Carole Howard): An article from: Westchester County Business Journal
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              The advertising scene. (marketing strategies from Reader's Digest Association Inc. public relations officer Carole Howard): An article from: Westchester County Business Journal
              Norman J. Liss
              Manufacturer: Westfair Communications, Inc.
              ProductGroup: Book
              Binding: Digital

              GeneralGeneral | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
              ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
              GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
              ASIN: B0008YWJDY
              Release Date: 2005-07-28

              Book Description

              This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on February 3, 1992. The length of the article is 712 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: The advertising scene. (marketing strategies from Reader's Digest Association Inc. public relations officer Carole Howard)
              Author: Norman J. Liss
              Publication: Westchester County Business Journal (Magazine/Journal)
              Date: February 3, 1992
              Publisher: Westfair Communications, Inc.
              Volume: v31 Issue: n5 Page: p11(1)

              Distributed by Thomson Gale
              Enterprise Resilience: Risk and Security in the Networked World (A strategy+business Reader)
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                Enterprise Resilience: Risk and Security in the Networked World (A strategy+business Reader)

                Manufacturer: Booz Allen Hamilton Inc.
                ProductGroup: Book
                Binding: Digital

                GeneralGeneral | Business & Investing | Subjects | Books
                ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
                GeneralGeneral | Business | PDF (printable) | Formats | e-Docs | Formats | Books
                ManagementManagement | Business | PDF (printable) | Formats | e-Docs | Formats | Books
                Strategic PlanningStrategic Planning | Business | Subjects | Research Reports | e-Docs | Formats | Books
                GeneralGeneral | Business | Subjects | Research Reports | e-Docs | Formats | Books
                GeneralGeneral | Booz Allen Hamilton | By Publisher | e-Docs | Formats | Books
                ASIN: B00009X7WK
                Release Date: 2003-04-11

                Book Description

                In today's environment of economic uncertainty, waning shareholder confidence, and terrorism, organizations must focus more on building more resilient business and operating models to minimize the impact of unforeseen shocks. Indeed, "enterprise resilience" is likely to become the new benchmark for organizations seeking to maintain and improve the confidence of their stakeholders. Choosing the right resiliency strategy requires understanding vulnerabilities, mitigation options, and economic trade-offs. The mitigation of risks to company earnings drivers is accomplished in various ways, from the development of better business continuity and crisis management plans to the implementation of fundamental changes in the business models and supply chain strategy. Booz Allen Hamilton, the world's leading strategy and technology consulting firm for government and commercial enterprises, has been a leader in promoting the need for and showing the path toward resilience. This book collects some of the research reports and thought pieces published by Booz Allen from 2001 through 2003, and published by the firm in the quarterly journal "strategy+business" and elsewhere. Several of the pieces are by senior Booz Allen consultants; some are written by distinguished academics or journalists. All reflect our desire to help organizations reconnoiter their increasingly interdependent environments.

                Download Description

                In today's environment of economic uncertainty, waning shareholder confidence, and terrorism, organizations must focus more on building more resilient business and operating models to minimize the impact of unforeseen shocks. Indeed, "enterprise resilience" is likely to become the new benchmark for organizations seeking to maintain and improve the confidence of their stakeholders. Choosing the right resiliency strategy requires understanding vulnerabilities, mitigation options, and economic trade-offs. The mitigation of risks to company earnings drivers is accomplished in various ways, from the development of better business continuity and crisis management plans to the implementation of fundamental changes in the business models and supply chain strategy. Booz Allen Hamilton, the world's leading strategy and technology consulting firm for government and commercial enterprises, has been a leader in promoting the need for and showing the path toward resilience. This book collects some of the research reports and thought pieces published by Booz Allen from 2001 through 2003, and published by the firm in the quarterly journal "strategy+business" and elsewhere. Several of the pieces are by senior Booz Allen consultants; some are written by distinguished academics or journalists. All reflect our desire to help organizations reconnoiter their increasingly interdependent environments.
                Finding, Hiring and Keeping Good Workers.(management strategies from readers, credit to people in the city)(Brief Article): An article from: San Diego Business Journal
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                  Finding, Hiring and Keeping Good Workers.(management strategies from readers, credit to people in the city)(Brief Article): An article from: San Diego Business Journal
                  Ted Owen
                  Manufacturer: CBJ, L.P.
                  ProductGroup: Book
                  Binding: Digital

                  GeneralGeneral | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                  ASIN: B0008HDJS0
                  Release Date: 2005-07-28

                  Book Description

                  This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on September 11, 2000. The length of the article is 958 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: Finding, Hiring and Keeping Good Workers.(management strategies from readers, credit to people in the city)(Brief Article)
                  Author: Ted Owen
                  Publication: San Diego Business Journal (Magazine/Journal)
                  Date: September 11, 2000
                  Publisher: CBJ, L.P.
                  Volume: 21 Issue: 37 Page: 50

                  Article Type: Brief Article

                  Distributed by Thomson Gale
                  Joint Ventures, International Investment, and Technology Transfer (Oxford in India Readings. Readers in Economics)
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                    Joint Ventures, International Investment, and Technology Transfer (Oxford in India Readings. Readers in Economics)

                    Manufacturer: Oxford University Press, USA
                    ProductGroup: Book
                    Binding: Hardcover

                    Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                    IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
                    Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                    Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                    InternationalInternational | Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    GeneralGeneral | International | Business & Investing | Subjects | Books
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                    Finance & InvestingFinance & Investing | Finance | International | Accounting & Finance | Professional & Technical | Subjects | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ASIN: 0195648021

                    Book Description

                    The reader focuses on joint ventures and foreign investment in the context of development, covering the relevant theoretical and empirical literature.

                    The Road To Maastricht: Negotiating Economic and Monetary Union
                    Average customer rating: 5 out of 5 stars
                    • European Integration and the Maastricht Compromise
                    The Road To Maastricht: Negotiating Economic and Monetary Union
                    Kenneth Dyson , and Kevin Featherstone
                    Manufacturer: Oxford University Press, USA
                    ProductGroup: Book
                    Binding: Paperback

                    Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                    Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Europe | History | Subjects | Books
                    GeneralGeneral | Politics | Nonfiction | Subjects | Books
                    RelationsRelations | International | Politics | Nonfiction | Subjects | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                    NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ASIN: 019829638X

                    Book Description

                    Economic and monetary union in the European Union represents a massive change for Europe and for the world. The Road to Maastricht identifies why the agreement was possible and how the agreement was made. The book examines the motives that inspired European political leaders, the strategies that they pursued, and the institutions that were used to achieve monetary union. Drawing on a wide range of sources and unprecedented research and interviews, the book combines careful political analysis with new information about the way in which European Monetary Union was negotiated. It delves into the complex forces at work in Europe, including the cross-national political interactions, to produce an authoritative account of the boldest and riskiest venture in the history of European integration.

                    Customer Reviews:

                    5 out of 5 stars European Integration and the Maastricht Compromise.......2006-06-23

                    A historically informed, highly authoritative exploration of the negotiations that led to the Treaty on European Union, "The Road to Maastricht" significantly contributes to our understanding of the process of European economic integration. By highlighting the role of the structure of beliefs of the various participants, both individuals and institutions, in determining the ultimate outcome of the intergovernmental negotiations, the authors underscore the notion that the Maastricht treaty was the outcome of political elitism to the seeming detriment of democratic polity. Opposition to the ratification of the treaty in France and Denmark demonstrated the diminution of the so-called European permissive consensus: political elites no longer held sway over a Europe which was governed for four decades from the top.

                    The key actors were themselves straitjacketed by the dynamics of the intergovernmental negotiations. Debate, according to the authors, was managed in such a way that negotiating positions agreed "at the top" would not be undermined. Criticism was constrained by the prospect of exclusion in the policy process, and influence in the negotiations depended on toeing the line established by the executive elite, the authors contend. Most telling in this regard was a quotation in the book from Erik Hoffmeyer, Danish Central Bank governor at the time of the negotiations: "It would be wonderful if I could break free by yelling like the boy, Oskar, in Gunther Grass's Tin Drum or write like one of the favorite authors of my youth, Voltaire, who so effectively demolished the hypocrisy and stupidity of the conventional wisdom of his age in the four days it took him to write Candide. But I can do neither."

                    Obviously, the outcome of the negotiations was a set of compromises with long-term implications for the political and economic milieu of the Continent. The treaty deferred a number of critical issues for later resolution, such as the requirements of political union for a sustainable European union. Whether European political union will be decisively addressed by future agreements, given the limbo that the European Constitution is currently in, remains to be seen.

                    Champions of the Poor: The Economic Consequences of Judeo-Christian Values
                    Average customer rating: Not rated
                      Champions of the Poor: The Economic Consequences of Judeo-Christian Values
                      Barend A. De Vries
                      Manufacturer: Georgetown University Press
                      ProductGroup: Book
                      Binding: Paperback

                      Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                      GeneralGeneral | Poverty | Current Events | Nonfiction | Subjects | Books
                      Ethics & MoralityEthics & Morality | Philosophy | Nonfiction | Subjects | Books
                      GeneralGeneral | Church History | Christianity | Religion & Spirituality | Subjects | Books
                      GeneralGeneral | Theology | Christianity | Religion & Spirituality | Subjects | Books
                      GeneralGeneral | Religion & Spirituality | Subjects | Books
                      GeneralGeneral | Judaism | Religion & Spirituality | Subjects | Books
                      ASIN: 0878406654
                      CHAMPIONS OF THE POOR: THE ECONOMIC CONSEQUENCES OF JUDEO-CHRISTIAN VALUES.(Review)(Brief Article) : An article from: Theological Studies
                      Average customer rating: Not rated
                        CHAMPIONS OF THE POOR: THE ECONOMIC CONSEQUENCES OF JUDEO-CHRISTIAN VALUES.(Review)(Brief Article) : An article from: Theological Studies
                        Francis T. Hannafey
                        Manufacturer: Theological Studies, Inc.
                        ProductGroup: Book
                        Binding: Digital

                        GeneralGeneral | Philosophy | Nonfiction | Subjects | Books
                        PhilosophyPhilosophy | Nonfiction | Subjects | e-Docs | Formats | Books
                        GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
                        PhilosophyPhilosophy | Nonfiction | HTML | Formats | e-Docs | Formats | Books
                        ASIN: B00098OIZQ
                        Release Date: 2005-06-01

                        Book Description

                        This digital document is an article from Theological Studies, published by Theological Studies, Inc. on March 1, 1999. The length of the article is 3140 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                        Citation Details
                        Title: CHAMPIONS OF THE POOR: THE ECONOMIC CONSEQUENCES OF JUDEO-CHRISTIAN VALUES.(Review)(Brief Article)
                        Author: Francis T. Hannafey
                        Publication: Theological Studies (Refereed)
                        Date: March 1, 1999
                        Publisher: Theological Studies, Inc.
                        Volume: 60 Issue: 1 Page: 197(1)

                        Article Type: Book Review, Brief Article

                        Distributed by Thomson Gale

                        Effective Marketing: Creating and Keeping Customers
                        Average customer rating: 4 out of 5 stars
                        • The key to marketing basic knowledge.
                        Effective Marketing: Creating and Keeping Customers
                        William G. Zikmund , and Michael D'Amico
                        Manufacturer: West Group
                        ProductGroup: Book
                        Binding: Hardcover

                        GeneralGeneral | Business & Investing | Subjects | Books
                        Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
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                        5. The Micro Economy Today with DiscoverEcon with Solman Videos The Micro Economy Today with DiscoverEcon with Solman Videos

                        ASIN: 0314042377

                        Book Description

                        A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text. New to this edition, the integration of the global chapter in to the body of the work, a total rewrite of the logistic area, and the ethics in practice cases have been replaced by ethical questions and exercises.

                        Customer Reviews:

                        4 out of 5 stars The key to marketing basic knowledge........2000-03-06

                        The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.
                        Effective Marketing: Creating and Keeping Customers
                        Average customer rating: Not rated
                          Effective Marketing: Creating and Keeping Customers
                          William G. ZikmundMichael D'Amico
                          Manufacturer: West Group
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000OTQQ00
                          Effective Marketing: Creating and Keeping Customers
                          Average customer rating: Not rated
                            Effective Marketing: Creating and Keeping Customers
                            Michael D'Amico William G. Zikmund
                            Manufacturer: South-Western Educational Publishing
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000OTPO08
                            Effective Marketing: Creating and Keeping Customers
                            Average customer rating: Not rated
                              Effective Marketing: Creating and Keeping Customers
                              Michael d'Amico William G. Zikmund
                              Manufacturer: NY
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000MUAGFW

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                              2. Little Instr Bk-Business Etiqu:
                              3. Macrologistics Management - A Catalyst for Organizational Change.(Review) (book reviews): An article from: Transportation Journal
                              4. Making the Cisco Connection: The Story Behind the Real Internet Superpower
                              5. Management Responses to Public Issues: Concepts and Cases in Strategy Formulation (3rd Edition)
                              6. Managing Activism: A Guide to Dealing with Activists and Pressure Groups
                              7. Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions
                              8. Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization (Jossey Bass Business and Management Series)
                              9. Mastering Team Leadership: 7 Essential Coaching Skills (Field Guide to Success)
                              10. Mega Planning: Practical Tools for Organizational Success

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