Introduction to Business with Business Plan Booklet and CD-ROM

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Introduction to Business , by Jeff Madura

good but old

Introduction to Business with Business Plan Booklet and CD-ROM
Jeff Madura
Manufacturer: South-Western Educational Publishing
ProductGroup: Book
Binding: CD-ROM

General | Business & Investing | Subjects | Books
Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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College Algebra (4th Edition) (Dugopolski Series)

ASIN: 0324072708

Book Description

This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the reader will require. Practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. Small Business Survey provides a reality-based picture of how small business managers conduct day-to-day business. CHC: Small Business Dilemma tracks a College Health Club business from start-up through topics tied to each chapter in the text. Spotlight on Technology features show the integration of technology and business. "Business On-line" features provide a foundation for student comprehension of the Internet without requiring computer access. Dell Computer's formula for Success shows how Dell has used key management concepts discussed in the text to succeed in the technology arena.

Customer Reviews:

Introduction to Business , by Jeff Madura.......2003-01-23

The book is in very good condition, and fast delivery.

Thanks,
Javier Gallegos

good but old.......1999-08-04

Good book, good information, but the computer section is old

Introduction to Business with Business Plan Booklet and CD-ROM

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Introduction to Business with Business Plan Booklet and CD-ROM
Jeff Madura
Manufacturer: South-Western Educational Publishing
ProductGroup: Book
Binding: Paperback
ASIN: B000OUJ06G

Book Description

This digital document is an article from Independent Review, published by Independent Institute on June 22, 2003. The length of the article is 3559 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Reflections on reflections: a consensus about the Great Depression? (Review Essay).( Reflections on the Great Depression )(Book Review)
Author: Roger W. Garrison
Publication: Independent Review (Refereed)
Date: June 22, 2003
Publisher: Independent Institute
Volume: 8 Issue: 1 Page: 113(8)

Article Type: Book Review

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Reflections on the Great Depression
Randall E. Parker
Manufacturer: Edward Elgar Publishing
ProductGroup: Book
Binding: Hardcover

Economic Conditions | Economics | Business & Investing | Subjects | Books

Economic History | Economics | Business & Investing | Subjects | Books

Theory | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

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Economic Conditions | International | Business & Investing | Subjects | Books
ASIN: 1840647450

Book Description

`The interviews with famous senior economists contained in this enjoyable book achieve two important, and quite distinct, goals. First, they provide invaluable insights into the history of theorizing about the Depression. In these conversations we see the struggles of the brightest young economists of their generation to reconcile old paradigms of the efficiency and optimality of free markets with the hard facts of mass unemployment and economic collapse they saw around them in the 1930s. In their attempts to find new answers we see the roots of current ideas and debates in economics. These interviews do an excellent job of recapturing the sense of uncertainty, the feeling of grappling with an intractable puzzle, that almost every one of these economists experienced. The second achievement of these interviews is to provide, well, first-rate highbrow gossip. The interviewees are outstanding economists but they are also an exceptional group of people. They hail from around the world, from a variety of cultural and socioeconomic backgrounds. Each, in one way or the other, found his or her way to professional prominence, often in the face of substantial adversity.'

- From the foreword by Ben S. Bernanke, Princeton University

It is an accepted truism that the great depression did more for the development of modern economics than any other single event. Some of the greatest economists of the twentieth century were inspired to go into the field as a direct result of their experiences during this period.

This book is about the most prominent economic explanations of the Great Depression and how it affected the lives, experiences, and subsequent thinking of economists who lived through that era. Presented in interview format, this collection of conversations with Moses Abramovitz, Morris Adelman, Milton Friedman, Albert Hart, Charles Kindleberger, Wassily Leontief, Paul Samuelson, Anna Schwartz, James Tobin, Herbert Stein and Victor Zarnowitz provides a record of their reflections on the economics of the Great Depression and on the major events which occurred during those critical years. This volume is also another chapter in the legacy of the interwar generation of economists and is intended as a token of gratitude for the contributions they have made to the economics profession. Randall Parker has given us a window into the lives of these gifted scholars and an important glimpse into the world that shaped them.

Any student or scholar of economics will find this homage to and record of the brightest voices to come out of this critical time to be indispensable.

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Every fresh graduate should read this book

Very good book

How to Succeed in Your First Job: Tips for New College Gr

How to Succeed in Your First Job: Tips for College Graduates
Elwood F Holton , and Sharon S Naquin
Manufacturer: Berrett-Koehler Publishers
ProductGroup: Book
Binding: Paperback

General | Job Hunting & Careers | Business & Investing | Subjects | Books
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Helping Your New Employee Succeed: Tips for Managers of New College Graduates

Graduate: Everything You Need to Succeed After College (Capital Ideas) (Capital Ideas)

ASIN: 1583761667

Book Description

There is little emphasis, even in college business courses, on the crucial process of adjusting to modern corporate culture. This brief, handy book provides a crash course on the inner workings of organizations and the most effective ways for a new employee to earn acceptance and respect.

Customer Reviews:

Every fresh graduate should read this book.......2005-03-29

Its a simply written book, very concise and without any hype. I bought it because I felt I am not really able to gauge what is expected of me in the job and just 2 weeks into my dream job I started complaining.

I wish I had read this book before starting. Or even better, before I went for job interviews!! After reading this book I realised what mistakes I made during some of my job interviews.

This is the first review I have ever written for any book.

Very good book.......2004-07-09

This is a very good book and helped prepare me for the real world. I stumbled upon (...) and wanted to get opinion from other people that have looked at the site?

How to Succeed in Your First Job: Tips for New College Gr.......2001-03-29

What a TERRIFIC book! This book is right on target with my own experiences. I only wish I had read it sooner. I would have avoided key mistakes in my first few months on the job. A MUST have for new graduates entering the work place.

Book Description

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making.

At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads.

Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Customer Reviews:

Telling exploration of emotion and political campaigns.......2007-08-18

This is an excellent book. The general audience may find the statistical discussion somewhat slow going, but this is not a turgidly written academic tome. At the same time, it is a solid academic work. His takeoff point (page 2): ". . .the motivational and persuasive power of campaign advertising depends considerably on whether an ad appeals to fear or enthusiasm." He contends that emotional appeals built into campaign ads makes them more effective--the mixture of a political message plus emotion can be powerful if crafted well.

His experiments make it clear that mixing emotions (whether enthusiasm or fear) with a political message has impacts--whether those effects be simple reactions to ads or stimulating interest in the campaign or motivating viewers to want to get out and vote on election day.

This is all, according to the author, counter to much standard political science research that, in the near past, argued that media had only "minimal effects." Brader's work, and that of others, surely suggests that this judgment is much overstated. Media can, indeed, have measurable political effects. This book is one addition to that important correction of the old standard wisdom in the study of politics.

The book is also worth looking at because of its notice of the relevance of psychology and the neurosciences for understanding why emotional elements in political ads can have such an effect. This demonstrates powerfully the importance of cross-disciplinary research.

Final judgment? For those interested in the effects of emotion on politics, this is yet another nice addition to the library.

Interesting book.......2007-08-06

Although it has to do mainly with the US political reality, there are interesting views useful for those from other countries.
It could be a little thinner if the author didn't reiterate some points more than twice, but it's an interesting and fun read.

Academic insights meet practical application.......2006-02-27

Ted Brader's "Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work" drives yet another nail into the coffin of academic wisdom that voters are either rational decision-makers or complacent habit-following creatures by providing compelling evidence for the role of emotions in political campaigns. Building off of George Marcus, Russell Neuman and Michael MacKuens' model of "Affective Intelligence", Ted Brader applies the rarely employed experimental method to "everyday people" during a Massachusetts gubernatorial campaign to explicate the process and outcome of their viewing televised political advertisements of differing emotional content and tone. Brader then carries out a content analysis of 1,565 political advertisements from the 2004 election to provide insights as to how the emotions of enthusiasm and fear are used to influence potential voters. His often counter-intuitive experimental findings on how subtle visual and audio cues affect voters' emotions, especially those of informed and interested voters, makes this book required reading for those interested in the "real world" of politics and campaigning. His content analysis findings reinforce his experimental findings by illustrating how political advertisements are used in political campaigns across the United States. In sum, this book is a must-read for anyone interested in learning how emotions influence politics by substantially advancing our understanding of how emotions drive our political thoughts, decisions, and actions.

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Good Book. Short but consise case studys.
shes my cool prof

Design and Emotion

Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

General | Architecture | Professional & Technical | Subjects | Books

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Operations Research | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 041530363X

Book Description

There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abilities. However, new approaches also take into consideration the user's emotional relationship with their belongings. Design and Emotion is an edited collection of papers given at the 3rd Design and Emotion Conference 2002. These contributions outline the latest developments, findings, and techniques in industrial applications and in research, bringing you up-to-date with the current thinking in this field. As a forum for discussing the latest ideas in emotion-driven design, this book will prove to be essential reading for all human factors specialists involved in design.

Customer Reviews:

Good Book. Short but consise case studys. .......2007-08-08

I would recommend is from the 3rd 2002 design and emotion conferance. It may be 5 years old, but the book contains papers all based on emotional design. Split into subsections, which are

Generative tools,
Evauative Tools,
Emotive Effects of Visual Properties,
Emotive Effects of the Other Senses,
From Design to Emotion,
Affective Usabilty,
Attachment,
Product Character,
Theoretical and Ethical issues,
and
Emotion in Design.

There is a paper for just about everthing, and there are only 4 - 5 pages long.

shes my cool prof.......2006-03-15

she sure is one crazy gal.
she knos her beautiful people.

roight.

Creating an emotional bond: Consultant Glenn Omura discusses how to use touchpoints to elicit customer emotions.(The Complete Picture)(Interview): An article ... - Connecting the Imaging Communities

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Creating an emotional bond: Consultant Glenn Omura discusses how to use touchpoints to elicit customer emotions.(The Complete Picture)(Interview): An article ... - Connecting the Imaging Communities
Jennifer Barr Kruger
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from PMA Magazine - Connecting the Imaging Communities, published by Thomson Gale on March 1, 2007. The length of the article is 1787 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Creating an emotional bond: Consultant Glenn Omura discusses how to use touchpoints to elicit customer emotions.(The Complete Picture)(Interview)
Author: Jennifer Barr Kruger
Publication: PMA Magazine - Connecting the Imaging Communities (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 82 Issue: 3 Page: 35(3)

Article Type: Interview

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Emotion in Advertising: Theoretical and Practical Explorations

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Emotion in Advertising: Theoretical and Practical Explorations

Manufacturer: Quorum Books
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Social Psychology & Interactions | Psychology & Counseling | Health, Mind & Body | Subjects | Books

Book Description

Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses. Taken together, these papers represent the cutting edge of research in the area of advertising and emotion and a major contribution to the literature of consumer psychology. The volume is organized into six general sections. Part I provides an overview of the ways in which emotions affect the advertising environment. The next group of chapters investigates how emotional responses to advertising can and should be measured. The third section is comprised of empirical chapters which examine such issues as the potential role of facial expression in the arousal of emotion, differential emotional responses to storyboards, animatics and finished commercials, and the impact on emotional response of the introductory position of the brand name and product category within a commercial. In Part IV, the contributors look at how the emotional reactions to ads affect other constructs or behavior of interest to advertisers, including message recall and attitude toward the ad. The following section contains two chapters that explicitly examine how the emotional make-up of the viewer interacts with the emotional fabric of the ad. The final chapter presents an overview of the role of consumer psychology in the social sciences. Ideal as a set of readings for graduate students and researchers in consumer psychology and advertising research, this book would also be invaluable as a supplemental text for advanced undergraduate or graduate courses in cognitive psychology, social psychology, mass media/communications/journalism, or family economics.

Emotions ran high in stem-cell advertising.: An article from: St. Louis Journalism Review

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Emotions ran high in stem-cell advertising.: An article from: St. Louis Journalism Review
Dan Hellinger
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from St. Louis Journalism Review, published by Thomson Gale on November 1, 2006. The length of the article is 2739 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Emotions ran high in stem-cell advertising.
Author: Dan Hellinger
Publication: St. Louis Journalism Review (Magazine/Journal)
Date: November 1, 2006
Publisher: Thomson Gale
Volume: 36 Issue: 291 Page: 14(3)

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Emotions, Advertising and Consumer Choice

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Emotions, Advertising and Consumer Choice
Flemming Hansen , Sverre Riis Christensen , and Steen Lundsteen
Manufacturer: Copenhagen Business School Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books

Consumer Guides | Reference | Subjects | Books
ASIN: 8763001985

Finding the magic: cognitive aspects of mood and emotion in advertising.: An article from: Review of Business

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Finding the magic: cognitive aspects of mood and emotion in advertising.: An article from: Review of Business
Rosalinde Rago
Manufacturer: St. John's University, College of Business Administration
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Review of Business, published by St. John's University, College of Business Administration on June 22, 1989. The length of the article is 1931 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Finding the magic: cognitive aspects of mood and emotion in advertising.
Author: Rosalinde Rago
Publication: Review of Business (Refereed)
Date: June 22, 1989
Publisher: St. John's University, College of Business Administration
Volume: v11 Issue: n1 Page: p9(3)

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It's the emotion, stupid.(Marketing Solutions): An article from: ABA Bank Marketing

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It's the emotion, stupid.(Marketing Solutions): An article from: ABA Bank Marketing
Robert Hall
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from ABA Bank Marketing, published by Thomson Gale on July 1, 2005. The length of the article is 771 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: It's the emotion, stupid.(Marketing Solutions)
Author: Robert Hall
Publication: ABA Bank Marketing (Magazine/Journal)
Date: July 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 6 Page: 10(2)

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On passion. (emotions involved in charitable giving): An article from: Fund Raising Management

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On passion. (emotions involved in charitable giving): An article from: Fund Raising Management
Michael R. Maude
Manufacturer: Hoke Communications, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on January 1, 1998. The length of the article is 1629 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The concept of passion is often associated with extreme emotions such as extreme anger or extreme love. In the case of charitable donations, no certain emotional attachment is involved. A non-profit coordinator says that sometimes the gifts they received are often gifts of obligation, duty or even guilt. There is no direct link that exists between the spirit of the donor and the guiding mission of the organization. This was opposed by a psychoanalyst who opines that gift-giving involves a certain degree of emotion and conviction coupled with a compelling effect that stirs up one's spirit.

Citation Details
Title: On passion. (emotions involved in charitable giving)
Author: Michael R. Maude
Publication: Fund Raising Management (Magazine/Journal)
Date: January 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v28 Issue: n11 Page: p26(2)

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Using an Emotional Appeal To Boost Your Direct Mail Response.: An article from: Fund Raising Management

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Using an Emotional Appeal To Boost Your Direct Mail Response.: An article from: Fund Raising Management
Dean Rieck
Manufacturer: Hoke Communications, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 2000. The length of the article is 1376 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Using an Emotional Appeal To Boost Your Direct Mail Response.
Author: Dean Rieck
Publication: Fund Raising Management (Magazine/Journal)
Date: May 1, 2000
Publisher: Hoke Communications, Inc.
Volume: 31 Issue: 3 Page: 24

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