Amazon.com
Should a company's management be most accountable to employees, customers, or management itself? In Creating Shareholder Value, Alfred Rappaport argues that management's primary responsibility is to company shareholders. First published 12 years ago, the ideas put forth by Rappaport have since become commonplace in companies around the world.
Rappaport eschews the most common measures of a company's performance, such as price-to-earnings ratios ("Cash is a fact, profit is an opinion"), return on investment, and equity measures, instead concentrating on developing a shareholder value approach that measures "value drivers" such as sales-growth rates, operating profit margins, and cost of capital. This revised and updated edition addresses the issues of corporate downsizing and the social responsibilities of business. It also includes new sections on the value of mergers and acquisitions and how to implement a shareholder value system. Both managers and investors alike will find this book useful.
Book Description
The ultimate test of corporate strategy, the only reliable measure, is whether it creates economic value for shareholders. Now, in this substantially revised and updated edition of his 1986 business classic, Creating Shareholder Value, Alfred Rappaport provides managers and investors with the practical tools needed to generate superior returns. After a decade of downsizings frequently blamed on shareholder value decision making, this book presents a new and indepth assessment of the rationale for shareholder value. Further, Rappaport presents provocative new insights on shareholder value applications to: (1) business planning, (2) performance evaluation, (3) executive compensation, (4) mergers and acquisitions, (5) interpreting stock market signals, and (6) organizational implementation. Readers will be particularly interested in Rappaport's answers to three management performance evaluation questions: (1) What is the most appropriate measure of performance? (2) What is the most appropriate target level of performance? and (3) How should rewards be linked to performance? The recent acquisition of Duracell International by Gillette is analyzed in detail, enabling the reader to understand the critical information needed when assessing the risks and rewards of a merger from both sides of the negotiating table.
The shareholder value approach presented here has been widely embraced by publicly traded as well as privately held companies worldwide. Brilliant and incisive, this is the one book that should be required reading for managers and investors who want to stay on the cutting edge of success in a highly competitive global economy.
Download Description
The ultimate test of corporate strategy, the only reliable measure, is whether it creates economic value for shareholders. Now, in this substantially revised and updated edition of his 1986 business classic, "Creating Shareholder Value", Alfred Rappaport provides managers and investors with the practical tools needed to generate superior returns. After a decade of downsizings frequently blamed on shareholder value decision making, this book presents a new and indepth assessment of the rationale for shareholder value. Further, Rappaport presents provocative new insights on shareholder value applications to: (1) business planning, (2) performance evaluation, (3) executive compensation, (4) mergers and acquisitions, (5) interpreting stock market signals, and (6) organizational implementation. Readers will be particularly interested in Rappaport's answers to three management performance evaluation questions: (1) What is the most appropriate measure of performance? (2) What is the most appropriate target level of performance? and (3) How should rewards be linked to performance? The recent acquisition of Duracell International by Gillette is analyzed in detail, enabling the reader to understand the critical information needed when assessing the risks and rewards of a merger from both sides of the negotiating table. The shareholder value approach presented here has been widely embraced by publicly traded as well as privately held companies worldwide. Brilliant and incisive, this is the one book that should be required reading for managers and investors who want to stay on the cutting edge of success in a highly competitive global economy.
Customer Reviews:
Powerful promotion of shareholders' interests .......2007-08-07
For the past 12 years, `The Wall Street Journal' has published Dr. Alfred Rappaport's brainchild, the `Shareholder Scoreboard.' This special section lists 1,000 of the largest U.S. corporations (representing 90% of all listed equity values) and shows statistically how "shareholder-friendly" each one is. This journalistic feature popularizes Rappaport's "Shareholder Value" (SV) theory among institutional and individual investors. Investors use this theory to make equity commitments that reflect the author's economics-based criteria. Frankly, the lay reader who has not majored in economics, or in corporate accounting and finance, will find Rappaport's book abstruse. But it leads the way for the informed, inquisitive investor who seeks "business enlightenment" and Wall Street success. Do not be thrown off by the original 1986 print date. A classic is just that, a book that can be read and wisely used for decades. The small, silent shareholder revolution that Rappaport started is far from over. By now, shareholder analysis has become part of the mainstream for hundreds of big companies (though they accepted it gradually). SV is far from perfect as a corporate strategy indicator. The true worth of this book for CEOs and other executives resides in its lessons for implementing the SV approach throughout a corporation. We recommend it to all three informed constituencies of every public corporation: executives, employees and shareholders.
Higher Understanding.......2007-01-08
A great guide for those wanting to gain a higher level of understanding of corporate decision making. I found it useful within my own business unit and plan to bring back some of the concepts. Read this book if you have a desire to stand out by analyzing decisions like a corporate officer.
Valuation Fundamentals.......2001-09-28
Given that investors value bonds by discounting future cash flows, it stands to reason that they value stocks in the same fashion. Alfred Rappaport is the founder of the shareholder value mindset which gained importance in the '80 and is widely accepted in this new millenium. Rappaport starts the book explaining that objections to using a discounted Cash Flow model do not hold. Strong arguments and empirical evidence is given to explain the market's valuation mechanism. What follows is a basic but thorough explanation of the 3 elements for valuing a company (cash flows , risk and the competitive advantage period). In the second part of the book, it will become clear for the reader DCF is closely linked to strategic analysis and is not in contradiction with stakeholder analysis, customer value analysis, Activity Based costing or any other tool. On the contrary, Rappaport shows DCF is a communication tool that helps investors understand a company's implied performance and how to (re)act. Together with the Valuation book from Copeland, Koller and Murrin this is the book you need.
Good explanation of creating shareholder value, but..........1999-06-09
Professor Rappaport's revised version of his 1986 book on creating shareholder value provides a good description of the value based management concept that he helped create. However, many of the chapters are stand alone sections that do not flow well together. In some chapters he does not provide enough depth on how this book can actually be used by managers. In addition, the chapters on using his concepts to formulate value-maximizing business strategies was somewhat lacking.
Nevertheless, the book was an easy read and many of his points were right on target. I would also highly recommend interested readers to check out "The Value Imperative" by Marakon Associates and "Valuation" by McKinsey & Co for more information on value based management.
MAKE MANAGING SHAREHOLDER VALUE A CORE COMPETENCY.......1999-04-01
This continues to be a good book for raising awareness that shareholder value can and should be managed. It was not that many years ago when a survey of CEOs found that they thought it was immoral and unethical to try to raise share price! I am also pleased to see that Mr. Rapparport discussed appluications to planning, M&A, compensation and organizational development. I belong to an organization (SHARE PRICE GROWTH 100) that develops new tools and processes to improve stock price, and we have found new ways directily link stock price, finance, investor realtions and capital management. We also found that each company has different investor sensitivities, and few stocks move directly with cash flow. The concepts that we use are described in THE 2,000 PERCENT SOLUTION. One of Mr. Rapparport's questions, "what is the most appropriate measure of performance" is a question that was asked of Peter Drucker in the 1970s. Dr. Drucker responded by saying that companies should use as many measures as possible, because we learn something different from each one. That is what really improves business. Confusion sets in, however, because people think that the measures used to improve business performance are also the ones investors focus on. That thinking has misled many to improve performance while watching the stock price and the multiple do nothing. Managing stock price should become a core competancy. With the right infomation, you will find your 2,000 percent solutions.
Book Description
Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.
All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.
The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.
Customer Reviews:
Roger Formisano.......2007-10-01
I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy and its role in ensuring that organisations achieve their mission. It is a comprehensive book on various aspects of strategy including the need to focus on customer needs, environmental analysis, strategy formulation, strategy implementation, corrective adjustments to strategy with time and the process of ensuring that employees and other stakeholders are motivated to ensure the success of the strategy.
The book is well written, well presented and easy to follow and understand. It is very practical and with many good examples. I would strongly recommend managers at all levels to read this interesting, practical and insightful book on strategy. The book is also useful and handy for students doing an MBA or other postgraduate studies in business.
Great introductory book to strategy.......2004-06-30
This book covers the basics in strategy with links back to real life examples. Book uses sports as a backdrop for explaining many of the concepts. I needed to do a book report on a strategy book and found this book to be easy to read and seemed to go step in step with the textbook we used in MBA671 at Ball State University.
The best part of the book was that it seemed to be based in real world situations as opposed to being theory based.
If you are looking for a good book to do a strategy report over, then this a great book to start with.
http://gaskin.dyndns.org
A must read for all levels of managers!.......2003-12-15
The Manager's Guide To Stategy is a must read for all levels of management. Get your staff thinking about core business activities. Examine your business and refocus to meet a customer need and succeed! The author does an excellent job at providing examples throughout the book. Working tools provided can be put to use today. It is a perfect blend of marketing and managemnet. This will be on my list of recommended reading in 2004.
Great find for business strategy.......2003-11-24
This book is a great, quick read for someone looking for a fresh outlook on business strategy. I think this book is good for people on a variety of different levels of management, from salespeople to top executives. The author's use of entertaining analogies helps translate traditional business speak to real life examples of how business works in the real world and adds humor and flavor where it might not be expected. It is great for newly promoted people who are looking for the foundation of how to think ahead and implement a vision through tangible goals and evaluation. Merry Christmas to the seven managers who report to me-- they are getting this!
Average customer rating:
|
Rightsizing for Corporate Survival: An Is Manager's Guide
Robert A. Massoudi ,
Astrid Julienne ,
Bob Millradt , and
Reed Hornberger
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback
 Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
MIS
| Industries & Professions
| Business & Investing
| Subjects
| Books
Computer Science
| Computers & Internet
| Subjects
| Books
| Artificial Intelligence
| Circuitry
| General
| Human-Computer Interaction
| Information Theory
| Modeling & Simulation
| Research
| Software Engineering
| Systems Analysis & Design
Client-Server Systems
| Data in the Enterprise
| Networking
| Computers & Internet
| Subjects
| Books
General
| Networks, Protocols & APIs
| Networking
| Computers & Internet
| Subjects
| Books
Manager's Guides to Computing
| Business & Culture
| Computers & Internet
| Subjects
| Books
General
| Computers & Internet
| Subjects
| Books
ASIN: 013123126X |
Average customer rating:
|
Manager's Guide to Competitive Marketing Strategies, Third Edition
Norton Paley
Manufacturer: Thorogood Publishing
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 1854183656 |
Book Description
The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.
Key features
* Over 60 real life case studies reflecting topical issues of concern in today's climate
* A new 4-step technique to segment markets with greater precision
* Techniques for installing a competitive intelligence system and applying market research techniques effectively
* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies
* Step by step guidelines on how to write a Strategic Marketing Plan with a detailed example
Case studies include:
Positioning a product to gain ground against market leaders
Reviving a business for a new burst of growth after a period of no-growth
Energising a product line plagued by missed opportunities
Manoeuvering around competitors when trapped in a weak position
Assessing corporate culture and turning it into competitive advantage
New sections on:
Business intelligence · CRM · Leadership · Corporate culture
Average customer rating:
- A purchasing plan from start to finish
|
Profitable Purchasing Strategies: A Manager's Guide for Improving Organizational Competitiveness Through the Skills of Purchasing
Paul T. Steele , and
Brian H. Court
Manufacturer: Mcgraw-Hill
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Purchasing & Buying
| Industries & Professions
| Business & Investing
| Subjects
| Books
Materials Handling
| Mechanical Engineering
| McGraw-Hill Engineering Store
| McGraw-Hill
| By Publisher
| Books
ASIN: 0077092147 |
Book Description
Understanding how best to buy resources-from whom and when-is crucial to the long-term profitability and survival of organizations both large and small. Profitable Purchasing Decisions helps managers incorporate strategic decision making into their purchasing tactics. They'll gain valuable insights into supply positioning, suppliers' preferences, and vulnerability management and learn how to work with partners in outsourcing supplies, manage relationships with internal and external suppliers, influence the supply market, and perform performance audits and benchmarking. The practical focus on maintaining clear lines of communication at key levels insures the quality teamwork needed to produce positive, tangible results.
Customer Reviews:
A purchasing plan from start to finish.......2000-04-26
This book provides a thorough view of purchasing strategies and strategic purchasing. It emphasizes the need for support from the top as well as established purchasing guidelines.
It's primary benefit comes from a thorough explanation of strategic purchasing. How to determine a need, determine the possibility of seclecting one (or more) suppliers to fill that need and how to use your position as a buyer to create the type of supplier that YOU need. It also highlights the need for "upstream" planning to avoid the pitfalls that often result from unplanned purchasing.
Average customer rating:
|
Field Guide to Strategy: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Tim Hindle
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Management
| Harvard Business School Press
| By Publisher
| Business & Investing
| Subjects
| Books
Strategy Planning
| Harvard Business School Press
| By Publisher
| Business & Investing
| Subjects
| Books
General
| Reference
| Subjects
| Books
ASIN: 0875844316 |
Average customer rating:
|
The Handbook of Strategy: The Manager's Guide to Strategic Terms and Concepts
Michael Hay
Manufacturer: Basil Blackwell
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Reference
| Subjects
| Books
ASIN: 0631164758 |
Average customer rating:
|
The Management Guide to Planning: The Pocket Manager
Kate Keenan
Manufacturer: Oval Books
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Planning & Forecasting
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Biographies & Primers
| Business & Investing
| 4-for-3 Books Store
| Stores
| Books
| Inspiration
| Policy & Current Events
General
| Business & Investing
| 4-for-3 Books Store
| Stores
| Books
Management
| Management & Leadership
| Business & Investing
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
ASIN: 1902825799 |
Book Description
A book for people who would like to manage themselves, their time, and their business better, but are too busy to begin.
Average customer rating:
- Informative Book
- A concise text on strategic management & planning
|
Strategy and Planning: A Manager's Guide
D.E. Hussey
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
ASIN: 0471987182 |
Book Description
An authority in strategic management gives an overview to corporate planning and strategic management. His focus is on strategy, followed by a look at planning, and finishing with an expansion of issues of implementation. This is one of the few books around which deals with the issues that concern people who have to make strategy work in their organizations.
Customer Reviews:
Informative Book.......2007-10-01
This is an enlightening and well written book on strategy. The author clearly and methodically discusses the strategic management and corporate planning process. From reading the book, I am now clear about the managerial processes involved in strategic management which includes forming a strategic vision and mission, setting objectives, crafting a strategy, implementing and executing the strategy, and then over time initiating whatever corrective adjustments in the vision, mission, objectives, strategy, and execution as deemed appropriate.
Students learning business studies particularly at MBA level as well as managers who have to formulate and implement strategies will find the book useful and handy.
A concise text on strategic management & planning.......2000-06-14
Hussey captures the essential elements of strategic management and planning into a concise and accessible text. The book provides a pragmatic approach to strategy development, which although not prescriptive, provides an good framework for managers and practitioners alike. It is also one of the few books that I've read which looks at the strategic planning process.
Customer Reviews:
Excellent Insight and Ideas.......2003-04-18
This is about how American lives could, and ought, to be better than they are - how we can more wisely use our affluence to be happier and at the same time cut back on materialism. Also discusses the decline of sense of community and our tendency as a culture to try and fill that need for connection with material items, to our spiritual and environmental loss. A fascinating book with some good theories about why we are where we are, and what we can do to fix it.
Still topical and on target.......2000-07-26
All in all, Wachtel's work remains an excellent profile of middle-class psychology in America, its habits, expectations and frustrations. The book was quite popular when first published, and though many changes have since occurred, the central theme remains as relevant now as then. Much of the book's inspiration comes from counter-cultural themes of the sixties, and thus represents not only a critique of corporate America but of the materialist ethic as well. One key theme predominates: bigger isn't necessarily better. On the contrary, our national obsession with growth has, despite the sloganeering, produced a deeply unhappy society of atomized individuals. Most of the points here are fairly familiar ones concentrating on the spiritual limitations of material accumulation made more severe by the use of competition as the driving force behind obsessive growth and accumulation. The author, a psychologist, has experienced a number of dysfunctional patients whose difficulties, as he shows, are traceable to these societal phenomena.
In the context of professional psychology, Wachtel presents a number of critical assessments of other schools of psychology, including a number of insights into modern social behavior. A significant element of his own orientation lies in connecting the psychological with the social, and the health of the individual with that of the group, a move which rejects a key assumption of the modern age, viz. methodological individualism. Accordingly, an important part of the book lies in a citique of individualism in its many guises and philosophical forms. Behind this critique appears to lie a deep regard for the humanistic impulse which he views as inherently social in nature. To the detriment of that impulse, however, a society of unhappy, alienated people is being produced by a national ethos of mindless self-absorbtion, obsessive growth, and an ethic of competition. Hence remedies for personal ills must tackle the societal thereby taking on a scope far exceeding that of the single individual. Accordingly, Wachtel mounts a non-technical critique of capitalism as an ordering process and its need to reproduce these alienating forms of social behavior. In the process, he seeks to shatter myths surrounding the marketplace as producing the best of all possible worlds. What he appears to be plumping for--implicitly at least--is a genuinely socialist society without the explicit use of that vexed term.
He writes fair-mindedly and effectively in assessing soviet socialism, democratic socialism, and capitalism, while his chief economic inspiration appears to derive from liberals like J. K. Galbreath and Lester Thurow. Though the book is currently out of print, I think it remains a classic statement of what American consumerism has actually wrought.
Amazon.com
Ron Chernow, the National Book Award-winning author of two astoundingly comprehensive biographies of prominent American financiers, now examines the ultimate decline of such power brokers and the corresponding rise of international money in The Death of the Banker. This surprisingly concise (but no less illuminating) volume opens with an expanded version of a speech on "the dwindling role of the financial intermediary" that he presented early in 1997; it concludes with condensed versions of his earlier books on J. P. Morgan and the Warburgs that show how the essence of financial power has changed in the 20th century.
Book Description
"For anyone interested in the world behind the business-page headlines, this is the book to read." --Publishers Weekly
With the same breadth of vision and narrative élan he brought to his monumental biographies of the great financiers, Ron Chernow examines the forces that made dynasties like the Morgans, the Warburgs, and the Rothschilds the financial arbiters of the early twentieth century and then rendered them virtually obsolete by the century's end.
As he traces the shifting balance of power among investors, borrowers, and bankers, Chernow evokes both the grand theater of capital and the personal dramas of its most fascinating protagonists. Here is Siegmund Warburg, who dropped a client in the heat of a takeover deal because the man wore monogrammed shirt cuffs, as well as the imperious J. P. Morgan, who, when faced with a federal antitrust suit, admonished Theodore Roosevelt to "send your man to my man and they can fix it up." And here are the men who usurped their power, from the go-getters of the 1920s to the masters of the universe of the 1980s. Glittering with perception and anecdote, The Death of the Banker is at once a panorama of twentieth-century finance and a guide to the new era of giant mutual funds on Wall Street.
"Chernow . . . delivers a sound, accessible account of the forces shaping capital, credit, currency, and securities markets on the eve of a new millennium. "
--Kirkus Reviews
Customer Reviews:
Top notch historical overview of investment banking.......2007-02-15
Published in 1997, this book, marking the modern transformation of banking, is a small addition to the Ron Chernow continuum of great American historical writing about finance; Hamilton, Rockefeller, House of Morgan and the Warburgs.
What's next? I can not wait.
an introduction to the history of merchant banks.......2006-08-28
Ron Chernow, who has degrees in English literature from Yale and Cambridge, has written excellent biographies of the Rockefeller, Morgan and Warburg families. In this book, which essentially is a spin-off of his other books, he explains how the economic niche that JP Morgan and the Warburgs inhabited, that of the middleman between the very wealthy and corporations and aspiring entrepreneurs, has disappeared in today's world of telephones, fax machines, the internet, the SEC, and mutual funds and venture capital.
This book grew out of a talk he delivered on the topic, with a brief summary of the Morgans and the Warburgs appended. Oftentimes talks given at conventions are in part written to fill time; this seems to be the case with this book; anyone with a bachelors in economics could summarize it on a page or two without any loss of meaningful detail, the second part is a short look at the lives of the subjects of his other books. Stylistically, the focus is on the use of elegant English, to such an extent that the book suffers under it. There certainly is a place for beautiful English in historical works, as anyone who has read Macaulay's History of England knows, but not as its own reward.
Those who want to familiarize themselves with the economic history of the great merchant bankers in an unthreatening way free of all too much economic jargon will greatly enjoy this book. PhD economists, on the other hand, will probably feel that Chernow ought to get to the point.
Excellent!.......2002-01-22
Brief, to the point and informative. A great anthology of how the financial world got from where it was to where it is now. Chernow is a master financial historian.
Nice little introduction to the history of banking in the US.......2000-06-15
I was disappointed with Chernow's tome on the Morgans, partly because, as he states in this book, it lacked thematic content. I don't think Chernow is right about banking and finance generally becoming 'democratised', even if it is changing. Global finance is still controlled by a very few fund managers and bankers, albeit with an eye to the profit margin. It may be the populace's money, but they do not decide how it gets used, and this is the crucial power in our time. Nevertheless, this is a good introduction to the subject and always readable.
Fascinating Introduction to Banking.......2000-04-07
This book provides a fascinating overview of the evolution of banking from its origins as an offshoot of general merchandising to the complex subject it's become today. Chernow skillfully and entertainingly reveals how bankers have gone from being all powerful "Masters of the Universe" to much less exalted financial bureaucrats. Chernow could have gone further, though, and extrapolated to explain how this is the natural product of capitalism, where the only true "Masters" are the vast bulk of consumers.
Average customer rating:
|
Triumph of the Bankers
William F. Hixson
Manufacturer: E-Booktime, LLC
ProductGroup: Book
Binding: Paperback
Economic History
| Economics
| Business & Investing
| Subjects
| Books
Theory
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Banks & Banking
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| England
| Europe
| History
| Subjects
| Books
18th Century
| England
| Europe
| History
| Subjects
| Books
19th Century
| England
| Europe
| History
| Subjects
| Books
ASIN: 1932701915 |
Book Description
In this sure-to-be-controversial history of money and banking, Hixson examines the historical and resulting present-day deficiencies of the U.S. monetary and banking system. His study reveals that in a whole series of historical cases over the eighteenth and nineteenth centuries faulty economic principles were applied to the developing system. His bold conclusions include suggestions that: commercial banks should be required to maintain 100 percent reserves on all demand-deposit accounts and thus be denied the present privilege of creating credit-money; and the federal government should be the sole creator of money in the economy. As in his previous book, Hixson challenges generally accepted historical and economic wisdom, making this a significant contribution to the literature.
Book Description
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways—breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
Average customer rating:
- Environmental Marketing-Strategies, Theory, Research and pra
|
Environmental Marketing: Strategies, Practice, Theory, and Research
Michael Jay Polonsky
Manufacturer: Haworth Press
ProductGroup: Book
Binding: Paperback
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Environmental Science
| Earth Sciences
| Science
| Subjects
| Books
Environmental Science
| Earth Sciences
| Professional Science
| Professional & Technical
| Subjects
| Books
General
| Reference
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 1560249285 |
Customer Reviews:
Environmental Marketing-Strategies, Theory, Research and pra.......2000-04-15
Aunque no ofrece una perspectiva global de lo que significa el marketing ecológico, este libro recoge algunos de los artículos académicos más relevantes en materia ambiental. Muy recomendable para aquellos lectores que buscan una visión de la materia objetiva, cientifica y avalada con investigaciones sólidas. Para el lector que busque un libro práctico, con casos empresariales, probablemente esta no sea la lectura más adecuada.
Average customer rating:
|
A critical look at the impact of cybercrime on consumer Internet behavior : An article from: Journal of Marketing Theory and Practice
Kenneth A Saban ,
Elaine McGivern , and
Jan Napoleon Saykiewicz
Manufacturer: Association of Marketing Theory and Practice
ProductGroup: Book
Binding: Digital
General
| Business & Investing
| Subjects
| Books
Web Development
| Computers & Internet
| Subjects
| Books
| Content Management
| E-commerce
| Programming
| Security & Encryption
| Web 2.0
| Web Design
| Web Servers
| Web Services
| Website Analytics
| Website Architecture & Usability
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
Culture
| Business & Culture
| Computers & Internet
| Subjects
| Books
Hacking
| Business & Culture
| Computers & Internet
| Subjects
| Books
General
| Business & Investing
| Subjects
| e-Docs
| Formats
| Books
Telecommunications
| Business & Investing
| Subjects
| e-Docs
| Formats
| Books
Internet
| Computers & Internet
| Subjects
| e-Docs
| Formats
| Books
ASIN: B000BE4MCM
Release Date: 2005-09-12 |
Average customer rating:
|
Real R & D Options: Theory, Practice and Implementation (Quantitative Finance Series) (Quantitative Finance)
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Hardcover
Corporate Finance
| Finance
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Accounting
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| International
| Business & Investing
| Subjects
| Books
Operations Research
| Management & Leadership
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Research
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Accounting
| Accounting & Finance
| Professional & Technical
| Subjects
| Books
General
| Finance
| Accounting & Finance
| Professional & Technical
| Subjects
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
Professional & Technical
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0750653329 |
Book Description
Real R&D options are among the earliest modelled real options, with now ten primary practical uses: general R&D planning, planning R&D in stages, evaluating test information, new product development timing, operations, abandonment, risk sharing, market funding, industry strategy and regulation.
This book was partly motivated by requests to identify and develop real option models for R&D in telecommunications, petroleum technology and biotechnology. Nine new models cover information and implementation costs, analytical solutions for mean reverting, or fat tailed revenues, endogenous learning and exogenous and experiential shocks, American sequential options, and innovator advantages. Four new applications include forward start development options, exploration options, innovation with information costs, and innovator's real values with changing market share.
R&D directors and researchers will find several uses for these models:
· general R&D planning
· evaluating test information
· new product development timing
· risk sharing
· industry strategy and regulation
*A practical guide to how organizations can use Real Option techniques to effectively value research and development by companies
*Provides a rigorous theoretical underpinning of the use of Real Option techniques
*Real Options applications are orientated around the economies of North America, Europe and Asia, for an international perspective
Book Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on January 1, 2000. The length of the article is 5459 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty, network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium-oriented viewers, network-oriented viewers, and station-oriented viewers.
Citation Details
Title: What Children Watch When They Watch TV: Putting Theory Into Practice.(Statistical Data Included)
Author: Robert Abelman
Publication:
Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 2000
Publisher: Broadcast Education Association
Volume: 44
Issue: 1
Page: 143
Article Type: Statistical Data Included
Distributed by Thomson Gale
Books:
- Designing Brand Experience: Creating Powerful Integrated Brand Solutions
- Direct Selling: From Door to Door to Network Marketing
- Enabling Knowledge Creation: How to Unlock the Mystery of Tacit Knowledge and Release the Power of Innovation
- Eurostat Yearbook 2002: The Statistical Guide to Europe (Eurostat Yearbook)
- Exploring the Gaps: Vital Links Between Trade, Environment and Culture
- External and Intra-European Union Trade Statistical Yearbook 1958-99
- Farm and Ranch Safety Management: Instructor Guide
- Firebrands: Building Brand Loyalty in the Internet Age
- Fishery Commission for the Eastern Central Atlantic: Report of the Second Session Santa Cruz 23 Sept. 02 (Fao Fisheries Report, 705)
- Future Prospect: Envisioning EBusiness in 2020
Books Index
Books Home
Recommended Books
- The Complete New Yorker: Eighty Years of the Nation's Greatest Magazine
- Sunshine and Shadow: A For Better or For Worse Collection
- In A Mexican Garden: Courtyards, Pools, and Open-Air Living Rooms
- John Rawls: His Life and Theory of Justice
- History: Fiction or Science
- Mathematics for Finance: An Introduction to Financial Engineering
- River Girls: Fly Fishing for Young Women
- 100 Top Houses From Down Under
- Prefab
- My Heart Laid Bare
Expectations Investing: Reading Stock Prices for Better Returns
The Quest for Value
EVA and Value-Based Management: A Practical Guide to Implementation
Valuation: Measuring and Managing the Value of Companies, Fourth Edition
Corporate Valuation: A Guide for Managers and Investors with Thomson ONE
