Competitive Business Strategy for Teaching Hospitals

Book Description

Without new ways to think and manage itself strategically, academic healthcare faces terminal deterioration. Heightened competition and changing dynamics have brought turbulence to teaching hospitals, and the main impact has been financial. Langabeer and Napiewocki give health care executives the tools and concepts of strategic management they need and ways to strengthen analytic skills, all based on up-to-date empirical research, cast in language they can grasp and relate to, and specially tailored to help teaching hospital administrators cope successfully with today's marketplace challenges. Board members, trustees, and others with decision- and policy-making responsibilities will also find the book essential, as well as their teaching colleagues and students on their way up in the hospital industry. The authors maintain that if nonprofit teaching hospitals are to compete successfully with private for-profit hospital chains, not only must they learn the terrain of the playing fields, they must also learn how the game itself is played. Langabeer and Napiewocki offer that knowledge, and in doing so have written the first book of its kind to address comprehensively the entire realm of strategic management aimed clearly at teaching hospitals and major academic medical centers. With findings from primary empirical research into a large sample of teaching hospitals and focusing on the statistical relationships to economic performance, they provide crucial insights into why certain hospitals are more effective than others. Their book will also help healthcare executives relate strategy research on industrial organizations to their own teaching hospital environments. In doing so, their book fills a void in the literature on business strategy that for too long has caused consternation among healthcare administrators and aspirants alike.

Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Nonprofit Law, Finance and Management Series)

Average customer rating:

Wide and shallow
I wish that I had written Mission-Based Marketing
Great Guide for Boards and Staffs
Excited again!

Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Nonprofit Law, Finance and Management Series)
Peter Brinckerhoff
Manufacturer: Wiley John & Sons
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Nonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

General | Law | New & Used Textbooks | Stores | Books

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Marketing | Business & Finance | New & Used Textbooks | Stores | Books
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ASIN: 0471296937

Book Description

A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.

Other titles in the Mission-Based Management® Series

Mission-Based Management: Leading Your Not-for-Profit into the 21st Century
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to not-for-profits-quite laudable in that it's eminently readable and downright enjoyable."

Financial Empowerment: More Money for More Mission
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process.

Customer Reviews:

Wide and shallow.......2007-01-10

This book is I suspect a really good introduction to what marketing is really all about for an individual or organisation who haven't had significant access to marketing experience or education. Of course it would be fair to say that this lack of knowledge seems to be more highly concentrated in the non-profit sector - so this book definitely has its role.

However if you have even a small amount of genuine non-profit marketing know-how this book might be a tad frustrating. The book covers everything in the traditional marketing portfolio but in no great depth and then attempts to cover other disciplines such as change management. Too much with no real depth.

While "branding" can be misunderstood and a bit trendy at times, this book does not mention it - except with a reference to brand loyalty in a case study on page 56. A genuinely useful marketing book has to at least take a look at branding - if only to define "brand" and dispel rumours.

The assertion that you can print your own high quality marketing materials in-house is highly debatable - in colour, sure, to a commercial standard in large cost-effective volumes - not normally! Again a fairly light over easy approach to something that is a bit more complex than the author gives credit for.

So if you want a book to make you really think and make you wrestle with ideas do not buy this book. Instead it is a broad brush, relatively simplistic approach by an author who seems able to be able to write numerous non-profit books but doesn't appear to have the requisite depth and expertise to really challenge the discerning marketing practitioner.

I wish that I had written Mission-Based Marketing.......2005-07-26

I wish that I had written "Mission-Based Marketing," Consultant Peter Brinckerhoff's smart, well-written book. Certainly the title is terrific, underscoring as it does that the only effective marketing a nonprofit can do is mission-based. But more than that Brinckerhoff has written a basic book on marketing that nonetheless propounds some very advanced views.

"Mission-Based Marketing," along with its companion workbook "Mission-Based Marketing: An Organizational Development Workbook," is largely a book for the reluctant and the novice nonprofit marketer, his board or staff. There's a lot of handholding here, including lengthy treatises on the subjects of `competition' (it's ultimately good, he says) and `flexibility' (it's even better). By the same token, "Mission-Based" is conspicuously free of basic marketing concepts like "four Ps." There's little of substance on pricing theory, and nothing much on branding, a pet subject of most for-profit marketing mavens.

Instead, Brinckerhoff starts by laying out in plain-spoken English why nonprofits who may have thought of marketing as `sales' and thereby unsavory, have to get past that idea. He calls such thinking the "non-profit marketing disability." It stems, he says, from knowing what your constituents "need" and caring little about what they "want;" filling wants being the defining and thereby unsavory element of for-profit marketing. But Brinckerhoff easily dispatches the non-profit marketing disability before the twentieth page. For that matter, he takes the starch out of the taint of sales while he's at it.

Imagine a would-be client at a treatment facility dangerous to herself or others, he suggests. The client needs treatment, but she doesn't want it. Since she's an adult, you can't force her into treatment. But you can market to her, in this case `sell' her on treatment. "The job of the mission-based marketer is to make the person want what they need," he says. Ergo, "good marketing is good mission." Nice!

Even with all the handholding, there's still plenty relevant here for more sophisticated mission-based marketers, especially the chapters on customer service and marketing planning.

But it's a testament to the value and validity of this book that I finished "Mission-Based Marketing" along the same time I was reading an issue of "Marketing Management," a magazine published by the American Marketing Association, and I found them markedly similar. Several scholar-members of the AMA have proposed changing the product-centric four Ps marketing mix to the customer-centric "SIVA," [solutions, information, value and access]. This is cutting-edge thinking from the leading lights of world's largest marketing membership group, and it mirrors in broad strokes Brinckerhoff's central themes.

I have quibbles, but they're minor. In chapter five on the marketing cycle, he takes his 6-part customer-centric approach, so similar to SIVA, out for a trot. The second stage "market inquiry" or "what do your markets really want?" presumes that you can actually discover what your markets really want. While Brinckerhoff soundly recommends "asking, asking, listening" it's not necessarily a given that you can discover what your customer wants simply by asking them. The customer may not know, or be able to articulate what he wants. And not all marketers or market researchers are capable of parsing out those hidden wants, either.

Plus, any customer-centric approach in not-for-profit or for-profit marketing runs the risk of being merely reactive; of not innovating. No focus group ever suggested the original Sony Walkman, for instance. Instead, it was birthed from the minds of engineers who knew what was possible, and sold by marketers who knew how to make people want something they never conceived of.

Mission-Based Marketing is well-wrought book, an excellent resource, and a terrific addition to any mission-based marketer's library.

Great Guide for Boards and Staffs.......2004-12-07

Peter Brinckerhoff has written a great book for anyone interested in making their organization more responsive and relevant to its community.

"Marketing" is often a dirty word in the nonprofit community, since it conjures up images of carnival hucksters and hard-sell advertising campaigns. Of course, PR and advertising are important to nonprofits, and these activities are part of a mission-based, customer-focused nonprofit's marketing plan. Brinckerhoff has identified six steps in the nonprofit marketing cycle: 1) market definition and redefinition; 2) market inquiry; 3) service design & innovation; 4) setting your price; 5) promotion & distribution; and 6) evaluation.

Nonprofits suffer from a unique "marketing disability" that inhibits their ability to reinvent themselves in a customer-focused way. Brinckerhoff explains that marketing is about meeting customer wants, not customer needs. Nonprofits, their staffs, boards, and donors/funders, often believe that wants are largely irrelevant -- nonprofits are designed to address clients' needs and gaps in services.

Such thinking not only dulls the senses to client satisfaction, it also leads to thinking of donors and other potential funders (government contracts, grants, regulators, etc.) as adversaries rather than as customers.

Nonprofits are becoming larger, more sophisticated, more "professional," and increasingly competitive. Brinckerhoff asserts that the days of a nonprofit's monopoly in a particular market is rapidly giving way to intrepid, marketing savvy, customer-focused competition. Organizations slow to respond to changing markets are likely to find themselves under increased stress and decreasing clientele and funding support.

The book is an excellent resource for boards as a strategic planning aid and for executives and staffs as an operational tool, complete with checklists and tables to aid each step in the marketing cycle. As important as these procedural tools are, the real contribution of this book is to encourage all in the nonprofit sector to think about marketing as an integral part of overall strategy and operations. Small, incremental changes will, over time, cause great systemic change and improvement in a nonprofit. This book helps one develop the "marketing eye" that will open the opportunity for such changes.

Excited again!.......2000-04-06

Mission-Based Marketing by Peter Brinckerhoff is a terrific example of one of those "helper" books. It does more than "help" me. It helps organizations look at their marketing programs, their missions, their customers and their staffs. It is very easy to read and very well organized with plenty of concrete examples and case histories. In fact, the examples were the biggest aspect of the book from which I was able to learn principles that Brinckerhoff was trying to teach. After reading this book the reader will have basic principles and concrete ways to write a marketing plan and to carry it out for a successful business. Although it is intended for not-for-profits it can easily be utilized by any business.

Competitive Strategy for Health Care Organizations: Techniques for Strategic Action

Average customer rating:

Competitive Strategy for Health Care Organizations: Techniques for Strategic Action
Alan Sheldon , and Susan Windham
Manufacturer: Aspen Pub
ProductGroup: Book
Binding: Hardcover

Health Care Delivery | Administration & Policy | Medicine | Subjects | Books

Public Health | Administration & Policy | Medicine | Subjects | Books

General | Medicine | Subjects | Books

General | Health, Mind & Body | Subjects | Books
ASIN: 0870945017

Book Description

Presents the elements of competitive strategic action to assist managers of health care organizations in making sound decisions and implementing them.

Competitive Strategies for Service Organizations

Average customer rating:

Excellent book for MBA students and managers

Competitive Strategies for Service Organizations
Neil Botten , and John Mcmanus
Manufacturer: Purdue University Press
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

MIS | Industries & Professions | Business & Investing | Subjects | Books

Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books

Manager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 155753196X

Book Description

Business analysts are in agreement that our future economy, if not our present one, will be dominated by global business and a service economy. The existing literature, however, fails to explain the influence and application of the principles of strategic management in a global service economy. Competitive Strategies for Service Organizations fills that gap, providing an understanding of the major changes that will affect players in this economy. The picture this book paints is a complex one: the economic model based on the availability of capital is being replaced by one relying on innovation and intellectual capital-the cornerstone of the service economy. Current management strategy theory and its practical application are to some degree out of sync with this emerging model. Drawing on international examples for their case-study material, Neil Botten and John McManus balance their exposition of theory with real-world examples organized around the emerging service model. The authors discuss strategy in all its practical dimensions: political, economic, social and technological. In pulling together existing models and techniques and showing, through case histories, how these frameworks may be used in service organizations, they provide valuable guidelines for the forward-looking leaders of our growing service economy.

Customer Reviews:

Excellent book for MBA students and managers.......2000-07-06

This is an excellent book for three main types of readers - those studying for an MBA or a higher qualification, those who want to get an in-depth understanding of strategic management, and those who simply want a management reference book.

This is the only book in the market place that can seriously compete with Johnson and Scholes Exploring Corporate Strategy. It contains all the literature that an MBA text book should contain, but what makes this book different is that it explains the influence and relevance of strategic management to todays service industry, instead of a focus on manufacturing. It includes both theory and case studies, and is well organised, making this book an excellent read and value for money.

Book Description

In this follow-up to his successful 1990 book HMO Rate Setting and Financial Strategy, Charles William Wrightson updates all of the information on premium rate-setting methods and includes an important new section on risk adjustment.

This edition features:

Two new chapters on risk adjustment methods

Anthony Tucker, Jonathan Weiner, and Chad Abrams of Johns Hopkins University explore the tools for measuring health-based risk, applying diagnosis-based risk adjustment, and more. Melvin J. Ingber of the Centers for Medicare and Medicaid Services explores implementation of risk adjustment for Medicare.

In-depth look at the Buyers Health Care Action Group (BHCAG) of Minnesota's Choice Plus program

This discussion summarizes the results produced by Choice Plus and explores whether the program deserves consideration as a national model for healthcare reform.

Book Description

Physician Equity Groups and Other Emerging Entities: Competitive Organizational Choices for Physicians demonstrates different types of practice organizational models- clinics without walls, PHOs, IPAs, MSOs, and even Medicaid HMOs, and how to market them successfully to reach the customer. Figures, tables and charts illustrate the current financial profitability of practices, organizational systems, and the growing trends in healthcare systems.

Physician Equity Groups and Other Emerging Entities: Competitive Organizational Choices for Physicians introduces basic principles for medical practice in a new millennium, such as:

Working under a different financial system than fee-for-service

Choosing selling, building or realigning

Book Description

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can respond positively to the changes of recent years to ensure that essential services are maintained and improved.

Customer Reviews:

Well Armed, by Britain.......2001-09-16

Thomas Boaz's "Guns for Cotton" is a short but highly recommended resource on how the Confederacy was able to arm its forces. Indeed, rather than being a ragtag army of myth, Boaz indicates that British supplies ensured the Confederacy was well-armed and well-stocked until nearly the end of the conflict. As late as October 1864 one Richmond bureaucrat believed his army was "the best clad in the world."

The book should raise questions in the minds of those who have romantized the Confederacy. They were not ill clad or armed; indeed they were sometimes better provisioned than their Northern opponents. And the entire strategy (if there was one) of Lee seems completely disconnected with the need to protect vital ports such as Wilmington, NC, where British materiel was offloaded.

The book contains valuable photographs, illustrations, and maps. It also contains endnotes, recommended readings, and a bibliography. The index could have been more comprehensive, but it is adequate.

The book is recommended to Civil War buffs (including re-enactors), individuals interested in international policy and foreign affairs history, and military logisticians.

Book Description

In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services. Brand communication creates an interactive relationship between the product or service and consumers, which is a major change in the way advertisers and marketers have traditionally viewed customer communication.

Authors Don Schultz and Beth Barnes have built on the foundation of their best-selling text, Strategic Advertising Campaigns, to create a book that embodies this new approach to advertising and marketing communication: Strategic Brand Communication Campaigns.

This innovative text focuses on the messages and incentives customers receive, rather than what marketers send out, which differentiates brand communication management from advertising management. The brand will drive the 21st century marketplace, and students need to develop the skills necessary to plan and execute brand communication campaigns.

Strategic Brand Communication Campaigns shows students how to produce successful campaigns in the dynamic marketplace of the future. The book

Emphasizes the identification and management of the many ways customers come in contact with a brand and how they relate to it.
Explores the interactive relationship between customers and the marketing messages and incentives that are created through brand communication.
Provides students with the fundamentals of developing and executing comprehensive and contemporary campaigns with an emphasis on brand building.
Reflects changes in the marketplace, consumers, technology, media, marketing, and advertising to keep students' knowledge current and applicable. Addresses the role of advertising planning as a part of brand communication campaigns.
Features more real-world examples so students can see how professional advertisers and marketers conduct effective campaigns.
Presents practical guidelines and applications for preparing successful campaigns in a concise, visually appealing text that will capture students' attention.

Parts 1 and 2 of the text introduce students to the brand concept, how it has evolved, and why it is critical to successful marketing in today's environment. Students also gain an understanding of the relationship between consumer behavior and brands and discover how to apply brand-building concepts to achieve brand value.

Parts 3 and 4 provide a handbook for creating, implementing, and evaluating cohesive brand communication campaigns. Advertising, media, public relations, direct response, and sales promotion strategies are examined. Students learn how to deliver forceful messages and incentives and how to measure their effectiveness.

Customer Reviews:

A useful university textbook.......2000-10-04

The 16 chapters with 30-50 pages per chapter make for an easy semester workload. The 80 exhibits include clear models, showing how the customer interacts with the brand. The inclusion of two chapters to the importance of the brand in the communications strategey and the linking of brands to each of the marketing communication tools in subsequent chapters reflects the appropiate modern approach.

I would have liked to see a little more than the few pages offered on the use of interactive media but those offered did include examples of web pages and other useful visual information. As the authors rightly point out, not all communications will be interactive in the future and students must not lose sight of other forms of communications.

Overall I found the short paragraphs and clear layout easy to use during lectures.

A really useful textbook.

Too theoretical-- not practical!.......2000-09-30

Probably the worst book ever written by the integrated marketing communications guru, Don E. Schultz -- an IMC professor at the Medill School of Journalism at Northwestern.

It is too conceptual and theoretical. The real world does not really do IMC quite like that. IMC is still both art and science. The author(s) tend to look at IMC, from a branding perspective, in a dry,boring, and uncreative fashion.Many jargons have been invented in the book. But are they really practical? The book has not thrown in enough cases or examples to explain or illustrate most of the untested theories or concepts convincingly.

Personally, I guess Beth E. Barnes did most of the writing, and Don E. Schultz did most of the so called new concepts or theories invention.

Book Description

Professional pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and what the best approaches are to winning elections.

Customer Reviews:

Especially for professionals looking for guidance.......2003-06-19

Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.

Campaign Mode: Strategic Vision in Congressional Elections

Average customer rating:

Campaign Mode: Strategic Vision in Congressional Elections
Michael John Burton , and Daniel M. Shea
Manufacturer: Rowman & Littlefield Publishers, Inc.
ProductGroup: Book
Binding: Paperback

Elections | Government | Nonfiction | Subjects | Books

Federal Government | Government | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Nonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
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ASIN: 0742501418

Book Description

The pressures of contemporary electioneering force political professionals into campaign mode--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rule

10 questions for Fred Davis: chairman, Strategic Perception, Inc.(INSIDE POLITICS: MOVERS AND SHAKERS)(Interview): An article from: Campaigns & Elections

Average customer rating:

10 questions for Fred Davis: chairman, Strategic Perception, Inc.(INSIDE POLITICS: MOVERS AND SHAKERS)(Interview): An article from: Campaigns & Elections
Gale Reference Team
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Thomson Gale on June 1, 2007. The length of the article is 764 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: 10 questions for Fred Davis: chairman, Strategic Perception, Inc.(INSIDE POLITICS: MOVERS AND SHAKERS)(Interview)
Author: Gale Reference Team
Publication: Campaigns & Elections (Magazine/Journal)
Date: June 1, 2007
Publisher: Thomson Gale
Volume: 28 Issue: 6 Page: 29(1)

Article Type: Interview

Distributed by Thomson Gale

Establishing a strategic online presence: what political campaigns can learn from nonprofit online organizing.(OPINION): An article from: Campaigns & Elections

Average customer rating:

Scintillating!

Establishing a strategic online presence: what political campaigns can learn from nonprofit online organizing.(OPINION): An article from: Campaigns & Elections
Debra Rosen , and Michael Ward
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Campaigns & Elections, published by Thomson Gale on June 1, 2005. The length of the article is 1280 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Establishing a strategic online presence: what political campaigns can learn from nonprofit online organizing.(OPINION)
Author: Debra Rosen
Publication: Campaigns & Elections (Magazine/Journal)
Date: June 1, 2005
Publisher: Thomson Gale
Volume: 26 Issue: 5 Page: 38(3)

Distributed by Thomson Gale

Customer Reviews:

Scintillating!.......2006-01-19

Fascinating and important stuff. Everyone who sends emails, gets emails, and has heard of email should read this book. Most political campaigns are light years behind the .orgs and .coms. And this writer seems to know the ins and outs better than most!

Presidential Campaign Discourse: Strategic Communication Problems (S U N Y Series in Human Communication Processes)

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Presidential Campaign Discourse: Strategic Communication Problems (S U N Y Series in Human Communication Processes)

Manufacturer: State University of New York Press
ProductGroup: Book
Binding: Hardcover

Elections | Government | Nonfiction | Subjects | Books

Book Description

Communication problems faced by presidential candidates in modern elections are examined from a variety of perspectives. The book focuses on the decisions candidates must make about political discourse, such as the speeches, interviews, debates, and ads which make up national campaigns, and the media reporting of these messages. The contributors include Frederick J. Antczak, Sandra Bauman, Paul E. Corcoran, Suzanne M. Daughton, Gail Fairhurst, Richard Gregg, Susan Herbst, Montague Kern, Kathleen E. Kendall, Joshua Meyrowitz, Diana Owen, Marilyn Roberts, Craig A. Smith, Mary E. Stuckey, Jimmie Trent, Judith Trent, and Ron Wendt.

Average customer rating:

Strategic Advertising Campaigns
Don E. & Martin, Dennis & Brown, William P. Schultz
Manufacturer: NTC Business Books
ProductGroup: Book
Binding: Hardcover
ASIN: B000MFH07Y

Strategic Advertising Campaigns Instructor's Manual (4th Edition / 1995)

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Strategic Advertising Campaigns Instructor's Manual (4th Edition / 1995)
Don E. Schultz & Beth E. Barnes
Manufacturer: NTE Business Books
ProductGroup: Book
Binding: Paperback
ASIN: 0844230162

Average customer rating:

STRATEGIC ADVERTISING CAMPAIGNS
Don E. & Beth E. Barnes Schultz
Manufacturer: NTC Business Books Lincolnwood, IL
ProductGroup: Book
Binding: Paperback
ASIN: B000M8SUFC

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