Book Description
Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.
Customer Reviews:
A solid one-volume overview of the subject.......2007-08-23
The Economist has long provided solid one-volume overviews on a variety of business topics. This book by Jeremy Kourdi takes us through the idea of Business Strategy, what is usually called Corporate Strategy in b-schools. It is a good overview of the topic. Kourdi surveys what is really a very broad subject and provides the reader with a lot to think about and some very good insights.
If you find a chapter of particular interest, rest assured you can find a range of books that provide in depth coverage on that chapter or part of a chapter. I say this not to take away anything from this book, but because this overview will get you started, but not get you all the way home if you want to dig deeply into a particular subject.
The book's thirteen chapters are grouped into two parts. The first is "The forces at work". No, it isn't about what happens at the office. It is about the forces working on a business that affect its ability to function, grow, and compete. The four chapters are 1) Social, cultural and commercial forces. 2) Ideas at work. 3) Pitfalls. 4) Rational or intuitive? Frameworks for decision-making.
Part 2 is "Making it happen: concepts and tools for strategic decision-making"
Its nine chapters are: 5) Making strategic decisions. 6) Scenario thinking. 7) Strategies for growth. 8) Competitive strategy. 9) Customer focus. 10) Knowledge and information. 11) Managing finance and risk. 12) Sales, marketing and brand management decisions. 13) Leadership.
While I enjoyed the material in some chapters more than others, I believe that is because of my personal preference for one topic over the other rather than a difference in the quality of the material. He includes many mini-case studies (business vignettes, really) to illustrate his points. They do help quite a bit. I think it is a good and helpful one-volume survey of the topic.
How to balance unconventional conviction with prudent judgment.......2006-06-17
This is one of the volumes in the "Guide to..." series published by Profile Books Ltd. in association with The Economist. In this volume, written by Jeremy Kourdi, the reader is provided with a remarkably comprehensive "guide to effective decision-making" when formulating and then implementing strategy.
At this point in my brief commentary, I think it appropriate to quote a statement by Peter Drucker in an article he wrote for Harvard Business Review (Managing for Business Effectiveness," May-June, 1963) and reprinted in the recently published anthology, Classic Drucker (2006). According to Drucker, "There is surely nothing quite so useless as doing with great efficiency what should not be done at all." Hence the importance of selecting the correct objectives and setting appropriate priorities before formulating a strategy (or strategies) and tactics to achieve the given objectives. Drucker goes on to observe, "Business enterprise is not a phenomenon of nature but one of society. [Moreover] in a social situation a very small number of events - 10% to 20% at most - account for 90% of all results, whereas the great majority of events account for 10% or less of the results."
Kourdi's aim in this book is to help those who have to make strategic decisions by rigorously examining the decision-making process. "The first part focuses on the forces shaping major decisions, including ideas, developments and potential pitfalls. The second part outlines practical insights and techniques for handling decisions. Some of these ideas are tried and trusted. Others, such as information orientation [pages 71 and 157-160] and reversal theory [pages 74 and 79-84], are recently developed approaches providing valuable techniques and guidance for leaders."
I especially appreciate Kourdi's skill use of mini-case studies which includes a brief analysis in combination with several reader-friendly checklists of key points. For example, "Looking for the emperor's new clothes: Luc Vandevelde and Marks & Spencer. Kourdi identifies the key elements of the approach which Vandevelde took to establish a team capable of managing change and to restore growth and profitability (i.e. closing some continental stores, listening to customers, establishing new brands with aggressive ands focused marketing, identifying talented people, and managing people more effectively) and then suggests which specific lessons which can be learned.
Some of the most valuable material in this book is provided in the final chapter which focuses on leadership. Kourdi outlines the role of leaders "in ensuring that strategic decisions are effectively developed and implemented. It provides a guide to achieving this as well as a summary of the main ideas and themes behind such decision-making." It seems to me eminently appropriate for Kourdi to conclude his book with this focus on leadership which includes but should by no means be limited to senior-level executives. On the contrary, all organizations which achieve and then sustain their success develop and support leaderships at all levels and within all operations throughout the given enterprise.
Here is a brief passage which Kourdi quotes from Daniel C. Dennett's book, How Things Are:
"Making mistakes is the key to making progress...Mistakes are not just golden opportunities for learning; they are, in an important sense, the only opportunity for learning something new...Biological evolution proceeds by a grand, inexorable process of trial and error - and without the errors the trials wouldn't accomplish anything."
He then follows with this brief quotation of George Bernard Shaw:
" The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
These two quotations suggest the need for balancing unconventional conviction with prudent judgment when making decisions, especially when they have serious consequences. Mistakes are inevitable but mistakes which result from having neither unconventional conviction nor prudent judgment are avoidable.
Those who share my high regard for this volume are urged to check out Michael A. Roberto's Why Great Leaders Don't Take Yes for an Answer: Managing for Conflict and Consensus, Michael Hammer's The Agenda: What Every Business Must Do to Dominate the Decade, Lawrence G. Hrebiniak's Making Strategy Work: Leading Effective Execution and Change, Robert S. Kaplan and David P. Norton `s The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, and Robert E. Mittelstaedt Jr.'s Will Your Next Mistake Be Fatal? Avoiding the Chain of Mistakes That Can Destroy Your organization.
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Strategy in the Public Sector: A Guide to Effective Change Management
Paul Joyce
Manufacturer: Wiley
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ASIN: 0471895253 |
Book Description
The public sector is experiencing tremendous pressure for strategic change. Governments in many countries require public sector managers to be more responsive to the public and to deliver more value with constrained budgets. Members of the public also face change, and look to their public sector organisations to provide efficient and high quality service, while adapting their activities in a complex and dynamic world.
Strategy in the Public Sector provides guidance to managers who have responsibility for delivering increased levels of efficiency and innovation and accountability. It shows how strategic changes can be made through realigning and increasing the capacity of the public sector organisation. It shows how managers are now handling strategic changes in the context of public policy, favouring pluralism of service delivery systems and partnership working. Based on the practical experience of managers in local government, central government, health services and education, the book presents insights, lessons and examples from many countries on both sides of the Atlantic that help bring about effective strategic change.
Strategy in the Public Sector has been written for anyone who has a role in modernising the public sector and requires a practical guide in making strategic changes that are both responsive to the public need and sustainable.
Amazon.com
The beauty of "country" furniture lies in its simplicity, solidity, clean lines, and familiar feel. Buchanan, a professional craftsman and illustrator, provides 15 designs for timeless country furniture, including an oak chest, a hanging rack, a trestle table, stools, a corner cupboard, a small box, a child's chair, ladder-back chairs, and more. Each design includes measuring and assembling information, finishing techniques, methods to save time and material and avoid mistakes, step-by-step diagrams, and full-color, gorgeous photographs of each finished piece.
Most of the designs are simple enough for a relative beginner to assemble the appropriate tools and materials, follow the clear directions, and produce simple, honest furniture that will become treasured family heirlooms over time. The pleasure of building these classic designs will only be exceeded by the pure delight of living with them for years afterward. --Mark A. Hetts
Customer Reviews:
Beginner Woodworkers take note!.......2004-01-28
Country wood furniture is for this writer the epitome of form following function. This formula is presented by Mr. Buchannan in a beautiful and straight forward mannner. As a beginner in wood furniture construction, plans and techniques that can be understood and immediately applied are enabling and appreciated. Even the seemingly grand projects such as the Kneehole Desk are largely simple cuts for the structural pieces and a repeated simple creation for the drawers combined in a most elegant design. The photograhy by Mr Buchanan, Tony Boase and Jennie Brech present the pieces as well as leaving one feeling as if the portal into the centering world of country living has been opened.
The average do it yourself reader of this book will likely use power tools more than Mr. Buchanan has in his projects but as the plans are simple and well illustrated this difference will be easily handled and leave one feeling that a piece of truely unique furniture has been wrought from the earth.
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Productivity Growth and Economic Performance: Essays on Verdoorn's Law
Manufacturer: Palgrave Macmillan
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ASIN: 0333968778 |
Book Description
This collection of essays on Verdoorn's Law--the relationship between the growth of industrial productivity and output--presents a number of comprehensive surveys and assessments of the vast literature available. The collection not only includes an English translation of Verdoorn's seminal article originally published in Italian, but also new empirical evidence for the Verdoorn Law and new developments in the theoretical modeling of cumulative causation.
Amazon.com
Cause Related Marketing, or CRM, is an increasingly popular corporate practice that seeks to tie a company or brand to a charitable effort. Think promotions promising a percentage of sales to specific nonprofits, or advertising touting particular philanthropic programs in addition to products or services, and you get the idea. At its best, CRM aids charities (raising awareness as well as cash), businesses (associating them with authentic social benefits), and consumers (providing ways to acquire products or services while simultaneously making charitable contributions). At its worst, the process rings hollow and may actually serve to hurt the companies involved. Hamish Pringle, former vice chairman of marketing for Saatchi & Saatchi, and Marjorie Thompson, current director of the company's Cause Connection, believe any firm that's sincere can use CRM.
In Brand Spirit, they explain the way a number of such campaigns--including the American Express Charge Against Hunger, Avon's Breast Cancer Awareness Crusade, and Reebok's Human Rights Now! Tour--were developed to assist relevant programs as well as enhance corporate image. Pringle and Thompson show through these and other detailed case studies how mutually beneficial programs are devised and deployed, and what they can achieve. "Commercial enterprises will continue to see real benefits in helping ensure a harmonious balance between the stronger and weaker in society," they write, "and in structuring themselves to deliver the optimum blend of self-interested altruism to their communities." Their subsequent proposal is a solid blueprint for companies of all types and sizes that wish to demonstrate actively a genuine commitment to the concept of corporate social responsibility. --Howard Rothman.
Book Description
The only guide to understanding and making the most of one of the hottest trends in branding today
Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained a great deal of momentum over the past decade, thanks, in no small part, to such recent, notable examples as McDonald's commitment to saving the rain forests and BMW's breast cancer fund-raising initiatives. Now, in the first book to explore the business benefits of CRM and its positive and negative impacts on business strategy, two experts explain the concept and fundamental principles of CRM and its place within the contemporary discourse on branding. And, with the help of numerous, fascinating, and instructive case studies, they demonstrate how marketers can harness the power of CRM to position and enhance customer loyalty to a brand, product, or service.
Customer Reviews:
Good Stuff!.......2006-03-25
In the age of huge, impersonal corporations, it's great to see that businesses can actually thrive by giving something back to the communities they serve. I can't think of a better way to build a brand, and loyalty for that brand, than through Cause Related Marketing.
This is must reading for anyone who runs a business!
Doing Well by Doing Good.......2001-04-02
This book is an eye-opener! Pringle and Thompson have given us a how-to manual on the art and science of cause related marketing. Solidly researched and documented, engagingly written, and replete with case studies from both sides of the Atlantic, Brand Spirit makes a convincing case for the efficacy and the ethics of doing well by doing good. No serious marketing practitioner can afford to remain uninformed about the cogent argument the book advances.
Koil Rowland, founder and retired CEO
Koil Rowland & Associates Jefferson City, Missouri, USA
Compelling and convincing........2001-03-03
If you aren't moved to get cause-related marketing into your organisation you have ice flowing through your veins. Pringle and Thomson do an convincing job of showing the benefits and fun of having a brand with spirit. With all the lip service being paid to corporate values, Brand Spirit shows companies how to live them. Well done.
Win-Win.......1999-09-22
I find this book very easy to read and absorb. The ideas are practical and may very well deserve more attention. Along the lines of the theory of the Invisible hand, I think the world/society in general will be a better place if companies start thinking and implementing Cause Related Marketing. Also, as the authors relate both American and Uk case studies, it makes the book even more insightful on the subject of marketing in the international arena. Definately a good introductory reading on the subject matter.
Average customer rating:
- This is Great!
- A must for entrepreneurs!
- cause related marketing
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Cause Related Marketing
Sue Adkins
Manufacturer: Butterworth-Heinemann
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Brand Spirit: How Cause Related Marketing Builds Brands
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
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Cause Marketing
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Living It Up : America's Love Affair with Luxury
ASIN: 0750644818 |
Book Description
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.
'Cause Related Marketing':
* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.
* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.
* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international.
Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.
The first book on Cause Related Marketing that puts it into the context of marketing, management of corporate reputation, corporate social responsibility, corporate community investment and philanthropy.
Backed by the credibility, PR and affinity marketing possibilities created by the 'Business in the Community' branding
Backed by credible professional bodies in the marketing sector.
Customer Reviews:
This is Great!.......2006-03-25
As the owner of a small business, I am always interested in new marketing ideas and strategies. Cause Related Marketing has resulted in a win-win-win outcome for our clients, the community and us.
Thanks for this excellent book, Sue!
A must for entrepreneurs!.......2001-01-20
This book is not only a great guide for nonprofit executives, but also for entrepreneurs and other small business owners who want to enhance their image by providing a service to the community. Community service is a part of doing business - and this book sets the guidelines for forming mutually beneficial relationships between businesses, large and small, and nonprofits. It is a very practical and welcome addition to the marketing literature.
cause related marketing.......2000-08-06
The marketing of causes is now days growing issue. Mostly it has direct relation to under develop and develop countries. Even it is rightly said its main aim is to bring awarness and change in Behaviour in Individual inturn in the society. In other way with the help of this we can succeed in our objective that is change in Behaviour is Bottom line aim of any marketer of causes.
Book Description
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on August 20, 1990. The length of the article is 1411 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Cause-related marketing bolsters image. (Insurance Marketing Review)
Author: Kathleen A. Pasley
Publication:
National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: August 20, 1990
Publisher: The National Underwriter Company
Issue: n34
Page: p13(3)
Distributed by Thomson Gale
Book Description
This digital document is an article from Journal of Property Management, published by Thomson Gale on September 1, 2005. The length of the article is 2102 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Chicken little or cautious optimist: could rising cap rates cause the next industry crisis?(feature)
Author: Alice D. Wilson
Publication:
Journal of Property Management (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 70
Issue: 5
Page: 26(4)
Distributed by Thomson Gale
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Corporate partners in a time of disaster.(Cause Marketing)(American Red Cross): An article from: The Non-profit Times
Maria E. Nobles
Manufacturer: Thomson Gale
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ASIN: B000I5XJEQ
Release Date: 2006-08-31 |
Book Description
This digital document is an article from The Non-profit Times, published by Thomson Gale on July 1, 2006. The length of the article is 434 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Corporate partners in a time of disaster.(Cause Marketing)(American Red Cross)
Author: Maria E. Nobles
Publication:
The Non-profit Times (Magazine/Journal)
Date: July 1, 2006
Publisher: Thomson Gale
Volume: 20
Issue: 13
Page: 27(1)
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Book Description
This digital document is an article from Association Management, published by American Society of Association Executives on April 1, 1996. The length of the article is 2482 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Cause-related marketing is a strategy that supports altruistic purposes that are usually in conjunction with company objectives. Proper execution of such a technique can tremendously improve company image, generate incremental revenue, increase membership recruitment and strengthen membership loyalty. Strategic cause-related marketing focuses on social responsibility by way of leveraging the good works for the benefit of the association.
Citation Details
Title: Doing well by doing good: how a cause-related marketing program can help you win the universal tug-of-war for members. (includes related article on Avon Products and other companies' successful adoption of cause-related marketing)
Author: Carol L. Cone
Publication:
Association Management (Magazine/Journal)
Date: April 1, 1996
Publisher: American Society of Association Executives
Volume: v48
Issue: n4
Page: p103(5)
Distributed by Thomson Gale
Book Description
This digital document is an article from The Non-profit Times, published by Thomson Gale on July 15, 2005. The length of the article is 1309 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Halo Awards: 2005 cause marketing winners.(Awards)(American Heart Association)
Author: Gale Reference Team
Publication:
The Non-profit Times (Magazine/Journal)
Date: July 15, 2005
Publisher: Thomson Gale
Volume: 19
Issue: 14
Page: 30(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on October 1, 1998. The length of the article is 5379 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Companies are sponsoring the arts, professional sports, education and various social and community causes in an effort to reach customers with private interests and passions. In a recent roundtable discussion sponsored by Chief Executive magazine, nine leaders of their own organizations talked about the issue of cause-related or 'intellectual' marketing. BMW (US) Holding CEO Henrich Heitmann, whose company recently sponsored a Guggenheim exhibition, claimed that it is important to balance sensitivity and good taste with the needs of the company and its shareholders when considering financing non-commercial activities. United Way of America CEO Betty Stanley Beene said that her company supports organizations whose brands complement its own. Other leaders who shared their views on cause-related marketing were Agile Web Pres William Adams, Ferro CEO Albert Bersticker, Atlantic Mutual CEO Klaus Dorfi and Solomon Guggenheim Museum Dir Thomas Krens.
Citation Details
Title: Zen and the art of cause-related marketing.(Panel Discussion)
Author: J.P. Donlon
Publication:
Chief Executive (U.S.) (Magazine/Journal)
Date: October 1, 1998
Publisher: Chief Executive Publishing
Issue: n138
Page: p50(8)
Article Type: Panel Discussion
Distributed by Thomson Gale
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Acme Brick Wins Top Slot Through Cause-Related Marketing.(Brief Article): An article from: Builder
Manufacturer: Hanley-Wood, Inc.
ProductGroup: Book
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Release Date: 2005-06-01 |
Books:
- Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD)
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- Collaborative Process Improvement: With Examples from the Software World (Practitioners)
- Competing by Design: Creating Value and Market Advantage in New Product Development
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- Create High Impact Business Reports (Here's How . . Series)
- Creating Shareholder Value: A Guide for Managers and Investors
- Designing Brand Experience: Creating Powerful Integrated Brand Solutions
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