Be Your Own Strategy Consultant: Demystifying Strategic Thinking

Book Description

What is strategic thinking? What is its real value? What happens if we don't do it? How can it advance your career? The answers to these questions can be found in this accessible book which guides readers through the complex maze of strategic thinking. This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. Written by two experienced strategy consultants, this easily digestible guide uses examples from contemporary business to define strategy and show how to make it count. This is essential reading for any manager who needs to get to grips with strategy and strategic thinking, and will also be especially useful reading for MBA students and those undertaking MBA projects.

Book Description

This comprehensive study is a collection of original articles that view the current state of knowledge of the convergence hypothesis. The hypothesis asserts that at least since the Second World War, and perhaps for a considerable period before that, the group of industrial countries was growing increasingly homogeneous in terms of levels of productivity, technology and per capita incomes. In addition, there was general catch up toward the leader, with gradual erosion of the gap between the leader country, the U.S., throughout most of the pertinent period, and that of the countries lagging most closely behind it. The book examines patterns displayed by individual industries within countries as well as the aggregate economies, various influences that underlie the process of convergence that seems to have occurred, and the role that convergence has played and promises to play in the future of the newly industrialized nations and the less developed countries. Much of the analysis is set in a historical perspective, with particular attention paid to the record following World War II. The prestigious editors conclude that increasing productivity is the key to rising living standards in a globalized marketplace. Contributors include: Moses Abramovitz, Alice M. Amsden, Magnus Blomstrom, David Dollar, Takashi Hikino, Gregory Ingram, William Lazonick, Frank Lichtenberg, Robert E. Lipsey, Angus Maddison, Gavin Wright, and Mario Zejan.

Convergence of Productivity: Cross-National Studies and Historical Evidence. (book reviews): An article from: Southern Economic Journal

Average customer rating:

Convergence of Productivity: Cross-National Studies and Historical Evidence. (book reviews): An article from: Southern Economic Journal
John W. Kendrick
Manufacturer: Southern Economic Association
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Southern Economic Journal, published by Southern Economic Association on January 1, 1996. The length of the article is 1232 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Convergence of Productivity: Cross-National Studies and Historical Evidence. (book reviews)
Author: John W. Kendrick
Publication: Southern Economic Journal (Refereed)
Date: January 1, 1996
Publisher: Southern Economic Association
Volume: v62 Issue: n3 Page: p809(3)

Article Type: Book Review

Distributed by Thomson Gale

Convergence of Productivity: Cross-National Studies and Historical Evidence

Average customer rating:

Convergence of Productivity: Cross-National Studies and Historical Evidence
William J. Baumol Richard R. Nelson Edward N. Wolff
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback
ASIN: B000OK6IKW

Book Description

While many argue that the financial and commercial interests of London have exercised a dominant influence over government economic thinking, others claim that the financial sector has been constricted by government. The relationship between the British government and London has become central to debates on modern British economic, political and social life. This collection of essays brings together leading financial and political historians to directly address the issue.

Book Description

This second edition of Market Response Models:
-places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter.
-splits the design of response models into separate chapters on static and dynamic models.
-discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data.
-emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion.
-demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts.
-includes a new chapter on sales forecasting.
-adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives.

This book is truly the foundation of market response modeling.

Customer Reviews:

Has All The Facts.......2004-04-11

Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!

Quantitative Models in Marketing Research

Average customer rating:

Logits circa 1990

Quantitative Models in Marketing Research
Philip Hans Franses , and Richard Paap
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover

Econometrics | Economics | Business & Investing | Subjects | Books

Statistics | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

All Deals | Blowout Books | Stores | Books

Business & Investing | Blowout Books | Stores | Books

Science | Blowout Books | Stores | Books

All Amazon Upgrade | Amazon Upgrade | Stores | Books

Business & Investing | Amazon Upgrade | Stores | Books

Science | Amazon Upgrade | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Science | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0521801664

Book Description

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

Download Description

Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Customer Reviews:

Logits circa 1990.......2006-09-29

The book is a solid review of the various logit models. (And a little bit on censoring/truncation). This would be nice if Maddala hadn't published a book about limited-dependent-variable models back in 1983, and there'd been no progress in the field over the subsequent twenty-plus years. It's 2006, and the book feels sorely outdated and oddly narrow in scope as an econometrics textbook. Oh, and it's just that: invoking marketing research in the title is only a sales gimmick.

Data-Driven Business Models (with CD-ROM)

Average customer rating:

Beware of the first two reviews for this book
Demystifies Measurement Analytics
Immediately useful ideas!

Data-Driven Business Models (with CD-ROM)
Alan Weber
Manufacturer: South-Western Educational Pub
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Customer Service | Industries & Professions | Business & Investing | Subjects | Books

High-Tech | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Reference | Business & Investing | Subjects | Books

General & Reference | Technology | Science | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Arts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books

Reference | Qualifying Textbooks - Fall 2007 | Stores | Books

Science | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0324222335

Book Description

Using measured performance has become a favorite topic of seminars and articles in the trades and business press. This means how you view, develop and run your business - using all of the data available to do that - and how to model and to continuously reinvent that business to meet the needs of current customers and identify and capitalize on new profitable opportunities. Theoretically, every business should be concerned about this subject. But, in general, the idea of business models has become a matter of concern and interest for most companies beyond the level of small business - over $50 or $100 million in annual sales up through the Fortune 100.

Customer Reviews:

Beware of the first two reviews for this book.......2006-11-07

"John Goodman" and "John C. Trewolla" only have one review apiece, and it is for this book, and they are both from 'Kansas City' and they both give the book '5 stars' - evidently the author does know something about marketing ;)

The author is from Kansas City.

Demystifies Measurement Analytics.......2005-10-08

Data-Driven Business Models provides an extensive yet straightforward look into accountable marketing. It demystifies measurement analytics by breaking them down in clear and concise terms. This book is highly useful for business managers from all sectors who want more accountability of their marketing investments.

Immediately useful ideas!.......2005-09-16

I knew we needed to change our marketing strategy because the "same old same old" was just not working any more -- but this book showed me HOW to decide which changes were going to be profitable. It is readable, understandable and even occasionally entertaining and is consistently interesting. It's completely practical, too -- which means we can actually use the information it presents.

Entry and Market Contestability: An International Comparison

Average customer rating:

Entry and Market Contestability: An International Comparison
P. A. Geroski
Manufacturer: Blackwell Publishers
ProductGroup: Book
Binding: Hardcover

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books
ASIN: 063117401X

Better to buy? Equity bulletproofs low-cost producers: low-equity farmers, or those with a heavy reliance on cash rents, can least afford marketing mistakes ... Estate): An article from: Top Producer

Average customer rating:

Better to buy? Equity bulletproofs low-cost producers: low-equity farmers, or those with a heavy reliance on cash rents, can least afford marketing mistakes ... Estate): An article from: Top Producer
Jerry Carlson
Manufacturer: Farm Journal Media
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Top Producer, published by Farm Journal Media on February 1, 2003. The length of the article is 1605 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Better to buy? Equity bulletproofs low-cost producers: low-equity farmers, or those with a heavy reliance on cash rents, can least afford marketing mistakes or yield crashes. Owners can better weather below-average performance.(Real Estate)
Author: Jerry Carlson
Publication: Top Producer (Magazine/Journal)
Date: February 1, 2003
Publisher: Farm Journal Media
Page: NA

Distributed by Thomson Gale

Current Issues in Open Economy Macroeconomics: Paradoxes, Policies, and Problems

Average customer rating:

Current Issues in Open Economy Macroeconomics: Paradoxes, Policies, and Problems
J. L. Ford
Manufacturer: Edward Elgar Pub
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

Macroeconomics | Economics | Business & Investing | Subjects | Books

Theory | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

DEMAND, SUPPLY AND WILLINGNESS-TO-PAY FOR EXTENSION SERVICES IN AN EMERGING-MARKET SETTING.(milk market in Ethiopian highlands)(Brief Article): An article ... American Journal of Agricultural Economics

Average customer rating:

DEMAND, SUPPLY AND WILLINGNESS-TO-PAY FOR EXTENSION SERVICES IN AN EMERGING-MARKET SETTING.(milk market in Ethiopian highlands)(Brief Article): An article ... American Journal of Agricultural Economics
Garth John Holloway , and Simeon K. Ehui
Manufacturer: American Agricultural Economics Association
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from American Journal of Agricultural Economics, published by American Agricultural Economics Association on August 1, 2001. The length of the article is 2720 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: DEMAND, SUPPLY AND WILLINGNESS-TO-PAY FOR EXTENSION SERVICES IN AN EMERGING-MARKET SETTING.(milk market in Ethiopian highlands)(Brief Article)
Author: Garth John Holloway
Publication: American Journal of Agricultural Economics (Refereed)
Date: August 1, 2001
Publisher: American Agricultural Economics Association
Volume: 83 Issue: 3 Page: 764

Article Type: Brief Article

Distributed by Thomson Gale

Econometric Models in Marketing (Advances in Econometrics)

Average customer rating:

An Excellent Source for Modern Econometric Marketing Models

Econometric Models in Marketing (Advances in Econometrics)

Manufacturer: JAI Press
ProductGroup: Book
Binding: Hardcover

Econometrics | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Shopping & Commerce | Reference | Business & Investing | Subjects | Books

Economics | Transportation | Nonfiction | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)

ASIN: 0762308575

Book Description

In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quanitities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues.

Customer Reviews:

An Excellent Source for Modern Econometric Marketing Models.......2002-02-28

"Econometric Models in Marketing" provides an excellent overview of current econometric modeling techniques used by leading marketing academics. An important component of this book, in comparison with other marketing texts, is the emphasis on linking statistical models and economic theory - the structural approach. Several chapters demonstrate the tremendous opportunities for economic theory to help guide the marketing researcher in choosing the appropriate data and the model specification. The book also shows how economic theory can help control for misleading estimation biases. At the same time, it recognizes the limitations of theory for providing useful information to the researcher.

Fuzzy Sets in Management, Economy & Marketing

Average customer rating:

Not a book about fuzzy sets

Fuzzy Sets in Management, Economy & Marketing
P.M. Pardalos
Manufacturer: World Scientific Publishing Company
ProductGroup: Book
Binding: Hardcover

Econometrics | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Decision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books

Management Science | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 9810247532

Customer Reviews:

Not a book about fuzzy sets.......2002-01-28

The biggest shortcoming of this book is that there is nothing about fuzzy sets in it. Many of the articles have nothing to do with fuzzy anything at all (as fuzzy is commonly understood: membership functions, fuzzy logic, fuzzy set theory, etc). Those that do deal with "fuzzy" do so primarily by grafting triangular fuzzy numbers onto established algorithms, models or formulas.

The section on marketing is particular weak, almost to the point of being offensive, so if you're looking for application of fuzzy set theory to marketing, keep looking.

Books:

Books Index

Books Home

Recommended Books