Avoiding Mistakes in Your Small Business (The Crisp Small Business)
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    Avoiding Mistakes in Your Small Business (The Crisp Small Business)
    Dave Karlson
    Manufacturer: Crisp Learning
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
    CareersCareers | Business & Culture | Computers & Internet | Subjects | Books
    Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
    GeneralGeneral | Computers & Internet | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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    ASIN: 1560521732

    Book Description

    Dozens of the most commonly made mistakes and how to avoid them.

    Free Trade, Free World: The Advent of  GATT (The Luther Hartwell Hodges Series on Business, Society, and the State)
    Average customer rating: 5 out of 5 stars
    • The Advent of GATT
    Free Trade, Free World: The Advent of GATT (The Luther Hartwell Hodges Series on Business, Society, and the State)
    Thomas W. Zeiler
    Manufacturer: The University of North Carolina Press
    ProductGroup: Book
    Binding: Hardcover

    InternationalInternational | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
    Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
    Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | International | Business & Investing | Subjects | Books
    GeneralGeneral | 20th Century | United States | Americas | History | Subjects | Books
    GeneralGeneral | Politics | Nonfiction | Subjects | Books
    Federal GovernmentFederal Government | Levels of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
    ASIN: 0807824585
    Release Date: 1999-02-17

    Book Description

    In this era of globalization, it is easy to forget that today's free market values were not always predominant. But as this history of the birth of the General Agreement on Tariffs and Trade (GATT) shows, the principles and practices underlying our current international economy once represented contested ground between U.S. policymakers, Congress, and America's closest allies. Here, Thomas Zeiler shows how the diplomatic and political considerations of the Cold War shaped American trade policy during the critical years from 1940 to 1953.

    Zeiler traces the debate between proponents of free trade and advocates of protectionism, showing how and why a compromise ultimately triumphed. Placing a liberal trade policy in the service of diplomacy as a means of confronting communism, American officials forged a consensus among politicians of all stripes for freer—if not free—trade that persists to this day. Constructed from inherently contradictory impulses, the system of international trade that evolved under GATT was flexible enough to promote American economic and political interests both at home and abroad, says Zeiler, and it is just such flexibility that has allowed GATT to endure.

    Customer Reviews:

    5 out of 5 stars The Advent of GATT.......2000-04-08

    The publication of Thomas W. Zeiler's book, Free Trade Free World: The Advent of GATT is indeed timely. As recent WTO meetings in Seattle showed, there is much confusion in the minds of many people about what has happened to world trade in recent years. Zeiler's book deals with the establishment of the GATT and provides an excellent background to the early years of the free trade debate. Covering the period from 1940 to 1953, it shows that controversy and disagreement were common at the birth of the GATT and globalization much as they are today.

    Zeiler, associate professor of history at the University of Colorado at Boulder, provides a well-researched and detailed history of the very difficult discussions between the United States and its allies over free trade during and immediately after the Second World War. His book is well written and interesting. It shows that not only did the American supporters of free trade have to battle their foes at home, they had to constantly struggle to convince many other leaders of democratic nations that free trade was in their best interests, as well as America's. Economic arguments about the benefits of free trade to the world community often ran up against the realities of politics as well as the economic belief that protection was better for the public good. In the United States it was hard to argue with opponents of free trade that allowing in cheaper imports such as shoes helped to improve employment when workers in shoe factories lost their jobs.

    Negotiations between the United States, Great Britain, and the British Commonwealth about the relaxation of protectionist measures began during World war 2. Britian and her former colonies devoted considerable time and energy to trade issues even when the British were involved in a life and death stuggle with Nazi Germany. Idealists were looking to the future when peace and an open world economy might prevail. Protection, of course, continued after the war. Much of the blame for the failure of the free trade negotiations at this time can be laid on the British and their Commonwealth. Facing considerable economic hardship as a result of the war, British politicians believed that protectionist policies would help their economy recover and allow them to regain some of their former world dominance.

    In the United States, during the period covered by this book, presidents Franklin Roosevelt, Truman, and Eisenhower were all in favour of free trade but with different degrees of conviction. Their strongest opposition came from Republican members of Congress. Roosevelt supported free trade because he believed it helped his New Deal but was never a free trade idealist. He had, of course, seen protectionist policies cause world trade to decline by 60% in the early years of the Great Depression. Truman was much more convinced of free trade's merits, having believed in its value since his high school days, but also "backed protectionism when needed." Eisenhower, who became President near the end of this history, had a much broader world perspective than his predecessors. He supported free trade unequivocally, believing it would strengthen the non-communist world in the global struggle to win the hearts and minds of Third World leaders.

    Considerable international opposition to free trade came from Britain and her Commonwealth. In 1932, as a result of the "Ottawa Agreement", Britain had established a trade system that discriminated against non-Commonwealth members. Naturally, Commonwealth leaders wanted this to continue and opposed any move towards free trade. In Britain, opposition to free trade crossed party lines as it did in the United States. Churchill, the Conservative Party leader, who had seen his country's power dissolve during the war, believed "that Britain's postwar salvation lay in regulated, not free trade". Clement Attlee, the socialist, Labour Party leader, who became Prime Minister immediately after the Second World War in 1945, believed in protection and regulated trade as a matter of principle.

    Meetings to establish free trade took place between 1946 and 1948 in London, Geneva, and Havana. At Geneva, from April to October 1947, a draft charter for an International Trade Organization (ITO) was created. This was approved in Havana in November by fifty-three nations, most of the trading world with the exception of the Soviet Union. However, these nations were not truly committed to free trade and the ITO died. Replacing it was the less comprehensive General Agreement on Tariffs and Trade (GATT), which was signed by twenty-three nations on October 30th, 1947. The realities of Cold War politics destroyed the idealism that had surfaced during the war. American business interests and politicians who had strongly supported free trade throughout this period as a means of improving employment and prosperity had to be contented with a compromise that blended free trade with protectionism.
    Free Trade, Free World: The Advent of GATT.(Review) (book review): An article from: Canadian Journal of History
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      Free Trade, Free World: The Advent of GATT.(Review) (book review): An article from: Canadian Journal of History
      Gregory P. Marchildon
      Manufacturer: University of Saskatchewan
      ProductGroup: Book
      Binding: Digital

      GeneralGeneral | Canada | Americas | History | Subjects | Books
      ASIN: B0008HFLZ4
      Release Date: 2005-07-28

      Book Description

      This digital document is an article from Canadian Journal of History, published by University of Saskatchewan on August 1, 2000. The length of the article is 732 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

      Citation Details
      Title: Free Trade, Free World: The Advent of GATT.(Review) (book review)
      Author: Gregory P. Marchildon
      Publication: Canadian Journal of History (Refereed)
      Date: August 1, 2000
      Publisher: University of Saskatchewan
      Volume: 35 Issue: 2 Page: 414

      Article Type: Book Review

      Distributed by Thomson Gale

      Globalisation and the Chinese City (Routledgecurzon Contemporary China Series)
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        Globalisation and the Chinese City (Routledgecurzon Contemporary China Series)
        Fulong Wu
        Manufacturer: Routledge
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        InternationalInternational | Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Asia | History | Subjects | Books
        GeneralGeneral | China | Asia | History | Subjects | Books
        GeneralGeneral | World | History | Subjects | Books
        GeneralGeneral | Politics | Nonfiction | Subjects | Books
        GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
        GeneralGeneral | Urban Planning & Development | Nonfiction | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        ASIN: 0415351995

        Book Description

        This book examines the impact of globalisation on Chinese cities, including the economic, cultural and political impact, and demonstrates the importance of the local dimension in the globalisation process, arguing that hitherto studies of globalisation have overemphasised Western cities and the idea of "the global city". The book contrasts the dynamics of the socialist city with the post-reform city and new dynamics. It examines the reach and limit of globalisation, presents case studies of China's leading global cities, and assesses the urban political and economic implications.

        Globalisation of Accounting Standards (Monash Studies in Global Movements Series)
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          Globalisation of Accounting Standards (Monash Studies in Global Movements Series)

          Manufacturer: Edward Elgar Pub
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          GeneralGeneral | Accounting | Industries & Professions | Business & Investing | Subjects | Books
          InternationalInternational | Accounting | Industries & Professions | Business & Investing | Subjects | Books
          GeneralGeneral | International | Business & Investing | Subjects | Books
          GeneralGeneral | Accounting | Accounting & Finance | Professional & Technical | Subjects | Books
          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
          ASIN: 1845428528

          Book Description

          `This book charts the past and the present, and suggests some future directions in the accounting standards globalisation process. In doing so, it explains that the effects of globalising accounting standards are far broader and deeper than many would consider. Contributing authors are drawn from around the globe, and from academia and national and/or international standard-setting backgrounds. They apply a range of theories and research methods to provide a wealth of knowledge, experience and insight to issues faced at political, theoretical and practical levels as different countries work towards global accounting standards. I commend this book to all readers seeking insights into the depth and breadth of issues relating to the globalisation of accounting standards.'
          - From the foreword by Sir David Tweedie, Chairman, International Accounting Standards Board

          In this book, Jayne Godfrey and Keryn Chalmers explore the intricacies of the globalisation of accounting standards - arguably one of the most significant business developments of the wider globalisation process during the past two decades. They examine the key issues and implications of this harmonisation of accounting standards from the perspectives of a diverse range of worldwide stakeholders.

          Globalisation of Accounting Standards shows that globalisation approaches differ significantly because countries seek to maintain varying degrees of sovereignty over their regulations. International differences in economic, political, legal, religious and social characteristics also affect globalisation approaches and, in turn, influence national accounting standard-setting agendas. The book explores why countries relinquish their existing national accounting standard-setting regimes to join the global movement. It also seeks to resolve questions such as: To what extent are national incentives altruistic, economic, political or social? Who are the winners and losers in the process?

          This authoritative book is thoroughly researched and expertly informed. Written by both academics and regulators, it tackles a critical and controversial issue in the globalisation movement. As such, it will be of great interest to a wide-ranging audience including: international, national, private and public sector standard-setters, economic regulators, accounting academics and political economists and strategists.
          Globalisation and Resistance: Law Reform in Asia Since the Crisis (Onati International Series in Law and Society)
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            Globalisation and Resistance: Law Reform in Asia Since the Crisis (Onati International Series in Law and Society)

            Manufacturer: Hart Pub
            ProductGroup: Book
            Binding: Paperback

            ComparativeComparative | Perspectives on Law | Law | Subjects | Books
            JurisprudenceJurisprudence | Perspectives on Law | Law | Subjects | Books
            Non-US Legal SystemsNon-US Legal Systems | Perspectives on Law | Law | Subjects | Books
            GeneralGeneral | Law | Subjects | Books
            ComparativeComparative | Perspectives on Law | Law | Professional & Technical | Subjects | Books
            GlobalizationGlobalization | Politics | Nonfiction | Subjects | Books
            ASIN: 1841136816

            Book Description

            In comparing existing research on Eastern and Central Europe, Central Asia and Latin America, it is clear that legal developments in East and South Asian societies are somewhat under-researched. This volume fills a gap in studies of the effects of globalisation and the role of law in processes of globalisation. What the book contributes to the debate is an 'area study', that is interdisciplinary research pertaining to a particular geographical or cultural region. The region discussed here presents an ideal testing ground for legal pluralism, for economic, cultural, and political influences on the role of law in development. The 'developmental states' of Asia are regarded as refuting both Latin American dependency theory and classical modernisation theory. They seem to follow quite distinct political, economic and legal developments. However, especially after the Asian Crisis, their approaches have come under intense pressure. The book examines the resulting reform efforts and the tensions they generate in areas such as constitutional and administrative law, commercial law and human rights.
            Women Reinventing Globalisation (Oxfam Focus on Gender Series)
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              Women Reinventing Globalisation (Oxfam Focus on Gender Series)

              Manufacturer: Oxfam Publishing
              ProductGroup: Book
              Binding: Paperback

              Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
              Human RightsHuman Rights | Constitutional Law | Law | Subjects | Books
              GeneralGeneral | Gender Studies | Social Sciences | Nonfiction | Subjects | Books
              GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
              GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
              GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
              GlobalizationGlobalization | Politics | Nonfiction | Subjects | Books
              ASIN: 0855984929

              Book Description

              The Association for Women's Rights in Development's International Forum is the largest international summit on gender equality outside of the United Nations system. The AWID Forum provides an unparalleled opportunity to develop strategies, share ideas, build skills and provide support -- all to advance gender equality and social justice.

              At the 2002 Forum in Guadelajara, Mexico, hundreds of leaders, scholars, and practitioners considered the economic, political, social, ecological and cultural implications of globalization. They set out to strategize for viable alternatives to the current unsustainable, undemocratic and exploitative forms of globalization.

              Contributors to this volume analyze current approaches to economic and political change and propose ways of ensuring that their ideas are translated into concrete actions in the years to come. The aim is to
              re-politicize the gender and development community and examine work that transforms rather than reacts. This volume provides a platform for a solutions-oriented approach to profound global changes and their effects on the lives of women. It looks at globalization through women's eyes, engages in thought-provoking debates and finds energizing ideas.

              "Women Reinventing Globalisation" focuses on one of the most urgent issues facing gender equality work: "How can we reinvent globalization to further the rights of all women?"
              Struggle and the Prospects for World Government (Global Thoughts Series)
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                Struggle and the Prospects for World Government (Global Thoughts Series)
                Ph.D., Mark Arthur
                Manufacturer: Trafford Publishing
                ProductGroup: Book
                Binding: Paperback

                Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Politics | Nonfiction | Subjects | Books
                RelationsRelations | International | Politics | Nonfiction | Subjects | Books
                GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
                ASIN: 1553697197
                Release Date: 2006-07-06

                Product Description

                Using the disintegration of the Soviet Empire as a starting-point, this volume explores the processes of globalization and examines the tension between economic change and welfare.
                Alternative Currency Movements As a Challenge to Globalisation?: A Case Study of Manchester's Local Currency Networks (Ashgate Economic Geography Series) ... Series) (Ashgate Economic Geography Series)
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                  Alternative Currency Movements As a Challenge to Globalisation?: A Case Study of Manchester's Local Currency Networks (Ashgate Economic Geography Series) ... Series) (Ashgate Economic Geography Series)
                  Peter North
                  Manufacturer: Ashgate Publishing
                  ProductGroup: Book
                  Binding: Hardcover

                  Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                  Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  Human GeographyHuman Geography | Social Sciences | Nonfiction | Subjects | Books
                  All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                  ASIN: 0754645916
                  The Central Asian States Ten Years After: How to Overcome Traps of Development, Transformation, and Globalisation? (Economic Research Series, No. 37)
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                    The Central Asian States Ten Years After: How to Overcome Traps of Development, Transformation, and Globalisation? (Economic Research Series, No. 37)
                    Bakhtior A. Islamov
                    Manufacturer: Maruzen Co.
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000J4EDL4
                    Citizens of the World: A History and Sociology of the Baha'is from a Globalisation Perspective (Numen Book Series)
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                      Citizens of the World: A History and Sociology of the Baha'is from a Globalisation Perspective (Numen Book Series)
                      Margit Warburg
                      Manufacturer: Brill Academic Publishers
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Religion & Spirituality | Subjects | Books
                      Baha'iBaha'i | Other Eastern Religions | Religion & Spirituality | Subjects | Books
                      IslamicIslamic | World | History | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 9004143734

                      Book Description

                      Citizens of the World deals with the Baha'is and their religion. While covering the historical development in sufficient detail to serve as a general monograph on Baha'i, emphasis is laid on examining contemporary Baha'i, with the Danish Baha'i community as a recurrent case.

                      The book discusses Baha'i religious texts, rituals, economy, everyday life, demographic development, mission strategies, leadership, and international activism in analyses based on primary material, such as interview studies among the Baha'is, fieldwork data from the Baha'i World Centre in Israel, and field trips around the world.

                      The approach is a combination of history of religions and sociology of religion within a theoretical framework of religion and globalisation. Several general topics in the study of new religions are covered. The book contributes to the theoretical study of globalisation by proposing a new model for analysing globalisation and transnational religions.
                      Emerging Markets & Special Surveys: Globalisation Series (Globalisation)
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                        Emerging Markets & Special Surveys: Globalisation Series (Globalisation)

                        Manufacturer: G7 Books
                        ProductGroup: Book
                        Binding: Hardcover

                        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                        GeneralGeneral | International | Business & Investing | Subjects | Books
                        20th Century20th Century | World | History | Subjects | Books
                        GeneralGeneral | World | History | Subjects | Books
                        ASIN: 1894611055

                        Book Description

                        This book analyses various emerging market countries in central and eastern Europe, Mexico, Cuba and Chile through the eyes of expert practitioners (former Economist journalist and editor Chris Cviic), investors and a jesuit priest (Sami Helewa S.J.) It discusses their historical development and outlines an acceptable approach to making successful investments in these countries, while also analysing the omnipresent cultural and historical pitfalls.
                        Employment Relations and National Culture: Continuity and Change in the Age of Globalisation (New Horizons in Institutional and Evolutionary Economics Series)
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                          Employment Relations and National Culture: Continuity and Change in the Age of Globalisation (New Horizons in Institutional and Evolutionary Economics Series)
                          Ferrie Pot
                          Manufacturer: Edward Elgar Publishing
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                          Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Investing | Subjects | Books
                          Industrial RelationsIndustrial Relations | Industries & Professions | Business & Investing | Subjects | Books
                          Labor & Industrial RelationsLabor & Industrial Relations | Politics | Nonfiction | Subjects | Books
                          Emigration & ImmigrationEmigration & Immigration | Social Sciences | Nonfiction | Subjects | Books
                          Ethnic StudiesEthnic Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
                          CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
                          ASIN: 1840642297

                          Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
                          Average customer rating: 2.5 out of 5 stars
                          • A Penetrating Analysis
                          • A pedantic work to be read with a dictionary or just skip it
                          Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
                          Robert Jackall , and Janice M. Hirota
                          Manufacturer: University Of Chicago Press
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Business & Investing | Subjects | Books
                          AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                          Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
                          20th Century20th Century | World | History | Subjects | Books
                          SociologySociology | Social Sciences | Nonfiction | Subjects | Books | AIDS | Abuse | Adults | Aging | Children | Class | Communities | Culture | Death | General | History | Leisure | Marriage & Family | Medicine | Men | Occupational | Race Relations | Religion | Research & Measurement | Rural | Social Groups | Social Situations | Social Theory | Suburban | Urban | Women
                          Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                          CommunicationCommunication | Social Sciences | Nonfiction | Subjects | Books | Broadcasting | Contemporary Issues | General | History | Mass Communication | Media & Law | Media & Politics | Media And Society | Propaganda | Public Opinion | Research | Technology & Society
                          ASIN: 0226389162

                          Book Description

                          Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

                          Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts.

                          The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

                          Customer Reviews:

                          4 out of 5 stars A Penetrating Analysis.......2001-02-17

                          I couldn't disagree more with the first assessment of this book. Yes, if you are in the PR or advertsing business and are looking for specific tactics to become more effective in your vocation, this is not the book for you. I can imagine there are hundreds if not thousands of books that offer this sort of information.

                          However, if you are seeking an intellectual and exceptionally insightful analysis about the origins of advertising and public relations and how these advocacy disciplines affect all aspects of our political and social lives, then I would highly recommend this book.

                          Although this book is definetely complex, it is an extremely interesting eye opener about a society that is hooked on images. By breaking down the way in which special interests and political groups use advocacy to promote and legitimize their own agendas and political interests, he exposes a world that makes you realize that much of the what we see and hear in the media are merely images of what advocates want us to see. He does this in a rational investigation of our democratic evolution and not so much an indictment of the advertsing and PR disciplines.

                          Enlightening and Fascinating, though, I do believe, however, that he walks the line of becoming perhaps a bit too cynical at times.

                          1 out of 5 stars A pedantic work to be read with a dictionary or just skip it.......2000-12-15

                          I was terribly disappointed in this book. I thought it would reflect some information useable in the daily application of the advertising or PR trade as I am a consultant. Although it shows "Advertising, Public Relations..."as part of its subtitle on the cover, very few chapters actually pertain to either. And those that appear are merely historical tracings of people like the author's pet, Bill Bernbach and his agency. The use of hightened vocabulary was not necessary. It was as if the authors were showing off their linguistic prowess rather than reaching their general audience. I should have known better than to buy this book when I read the reviews from MIT, Princeton...need I say more about "ivory tower" scholarship.
                          Image Makers: Advertising, Public Relations and the Ethos of Advocacy.
                          Average customer rating: Not rated
                            Image Makers: Advertising, Public Relations and the Ethos of Advocacy.

                            Manufacturer: 2000
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000ICRDXM
                            Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
                            Average customer rating: Not rated
                              Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
                              Robert Hirota, Janice M. Jackall
                              Manufacturer: University Of Chicago Press
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000OP4B8I
                              Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
                              Average customer rating: Not rated
                                Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
                                Robert Jackall
                                Manufacturer: University Of Chicago Press
                                ProductGroup: Book
                                Binding: Paperback
                                ASIN: B000OP4BL0
                                Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
                                Average customer rating: Not rated
                                  Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

                                  Manufacturer: 0
                                  ProductGroup: Book
                                  Binding: Hardcover
                                  ASIN: B000ICHP6W

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