An Introduction to Project Planning

Book Description

Enables the reader to quickly learn how to graphically illustrate all project tasks and their interrelationships, and to analyze the schedule and circumvent potential problems. Illustrates each concept with an actual example to graphically illustrate all project tasks and their relationships. Shows how to examine a schedule and circumvent potential problems. Eliminates mathematical expressions and technical examples, allowing readers to acquire the skills to effectively plan and manage any project.

Building stakeholder networks to develop and deliver [An article from: Journal of Cleaner Production]

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Building stakeholder networks to develop and deliver [An article from: Journal of Cleaner Production]
L. Krucken , and A. Meroni
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital

Elsevier | By Publisher | e-Docs | Formats | Books
ASIN: B000PA9VGY

Book Description

This digital document is a journal article from Journal of Cleaner Production, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper proposes an approach for designing communication material dedicated to supporting the development of solution oriented partnerships, i.e. strategic alliances between different social players aiming to deliver a complex product-service-system. This communication material is aimed to facilitate strategic conversations among the partners, at different levels and phases of the solution development. The topic is presented through a case study, from a research project (HiCS) funded by the European Commission, 5th Framework Programme. The crucial role of communication material as a tool for organizing the complexity of the information that must be exchanged among the stakeholders in the set up phases of a new value network is highlighted.

Cooperative Strategy: Economic, Business, and Organizational Issues

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Cooperative Strategy: Economic, Business, and Organizational Issues

Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Hardcover

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Strategies of Cooperation: Managing Alliances, Networks, and Joint Ventures

ASIN: 0198296894

Book Description

This book brings together some of the latest thinking and research on cooperative strategy. Work in this area has grown rapidly over the last decade, but no single thematic approach has dominated and become the ascendant theoryDSresource dependency, transaction cost analysis, market power, and game theory have all made significant contributions to the growing literature on strategic cooperation. This book presents chapters from many of these theoretical perspectives and some of the key issues through a number of different lenses.

Networks, Alliances and Partnerships in the Innovation Process (Economics of Science, Technology and Innovation)

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Networks, Alliances and Partnerships in the Innovation Process (Economics of Science, Technology and Innovation)

Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

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ASIN: 1402071728

Book Description

In an era of intense knowledge-based globalization and technology-based competition, the central role of networks, alliances and partnerships is now becoming recognized. By looking at the dynamics of these strategic organizational activities, leading authors in the field examine, in this book, how firms align themselves, how they use networks and enter into partnerships in order to develop new or radically improved processes, and how they introduce new or radically improved products to the market. The topic excludes, as the primary interest, spatial effects, such as those found in geographic clusters, or in regional innovation systems. The focus here is instead on the innovation process, and therefore examines framework issues about how we can assess networks of innovators, measurement issues for both researchers and official statisticians, and impact issues for both industry strategists and policy makers.

Using an evolutionary perspective, and drawing on a range of disciplines, Networks, Partnerships and Alliances explores important issues at the conceptual, methodological and comparative levels concerning the construction of comparative advantage.

STRATEGIC AND ORGANIZATIONAL CHANGE: FROM PRODUCTION TO RETAILING IN UK BREWING 1950-1990 (Routledge Studies in Business Organization and Networks)

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STRATEGIC AND ORGANIZATIONAL CHANGE: FROM PRODUCTION TO RETAILING IN UK BREWING 1950-1990 (Routledge Studies in Business Organization and Networks)
Alistair Mutch
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover

Company Profiles | Biography & History | Business & Investing | Subjects | Books

General | Organizational Behavior | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Industrial | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 0415360501

Book Description

The brewing industry, through its network of public houses, has a profound impact on the lives of much of the population of United Kingdom. This book explores the shaping of the industry in the years from 1950-1990, showing how the industry has moved from being largely concerned with the technical issues of production to being a key part of the retail industries.

Utilizing resources drawn from theoretical traditions such as critical realism and new institutionalism Strategic and Organizational Change demonstrates the considerable differences between major companies in the industry and the ways in which they have adopted a retailing approach. At the heart of the book is an exploration of the relationship between managerial choice and the structural constraints and opportunities in which that choice was exercised. Using a much more historical approach than is normally met with in accounts of organizational strategy, the book draws on extensive archival material.

Strategic and Organizational Change suggests new ways of thinking about organizational strategizing in its context. Showing how ideas drawn from traditions like critical realism can be applied, the book provides a new model of how history can inform the analysis of organizational strategy. Above all Alistair Mutch presents a fascinating story of change in an industry which is taken for granted, but whose actions affect, for good or ill, the lives of millions.

Strategic Closed-Loop Supply Chain Management (Lecture Notes in Economics and Mathematical Systems)

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Strategic Closed-Loop Supply Chain Management (Lecture Notes in Economics and Mathematical Systems)
Baptiste Lebreton
Manufacturer: Springer
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

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Strategic Production Networks
Li Zheng , and Frank Possel-Dölken
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 3540431624

Book Description

Implementing co-operative production networks is a major strategic target of many small- and medium-sized enterprises to secure and foster future competitiveness on the global market. Beginning with the strategic management and going down to the operational product development and operations execution, this book gives a detailed overview of the different key issues of setting up strategic production networks. Management concepts, the required information technology as well as best practices are introduced and discussed by leading researchers from Germany, Switzerland and China. The book aims at supporting managers responsible for setting up global or regional co-operative production networks as well as researchers and students working on this matter.

Strategic Supply Chain Management in Process Industries: An Application to Specialty Chemicals Production Network Design (Lecture Notes in Economics and Mathematical Systems)

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Strategic Supply Chain Management in Process Industries: An Application to Specialty Chemicals Production Network Design (Lecture Notes in Economics and Mathematical Systems)
Reinhard Hübner
Manufacturer: Springer
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Operations Research | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

Quality Control | Management & Leadership | Business & Investing | Subjects | Books

Total Quality Management | Management & Leadership | Business & Investing | Subjects | Books

Inventory Control (International Series in Operations Research & Management Science)
Container Terminals and Cargo Systems: Design, Operations Management, and Logistics Control Issues
Distribution Planning and Control: Managing in the Era of Supply Chain Management

ASIN: 3540721800

Book Description

More and more often practitioners in process industry have to adapt their global production networks to changes in the competitive environment. A majority of the supply network design models proposed by academia does not sufficiently capture the economic and technical questions that have to be resolved. This work seeks to provide the necessary operations research decision support tools. It builds on the example of specialty chemicals industry, which faces a strong increase of competitive pressure and historically grown production networks that typically lack a coherent design strategy. Decision makers have to define a production network re-design strategy that allows them to capture the competitive advantages of a global production network. Therefore, the book proposes a planning process split into the two phases: global production network optimization and individual site selection. To support the former a comprehensive Mixed-Integer Linear Programming model is proposed while an approach based on the Analytic Hierarchy Process is suggested for the latter. Findings from a case study demonstrate the applicability of the tools presented to real-world production networks and the insights the use of OR methods can provide in practice.

Flexible manufacturing networks: Cooperation for competitiveness in a global economy

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Flexible manufacturing networks: Cooperation for competitiveness in a global economy
C. Richard Hatch
Manufacturer: Corporation for Enterprise Development
ProductGroup: Book
Binding: Unknown Binding

Amazon.com

People often take jobs they know are dangerous, and indeed, our economies generally depend on their doing so. But is that by itself a justification for letting them? After all, maybe the answer would be to change our economies instead. This book is a knotty but fascinating attempt to look at this knotty but fascinating issue. The author, a political scientist of a technical bent, rejects the received view that high-risk jobs can be justified by the payment of higher wages. And indeed, in the book's best section, he expands his argument into a general critique of the cost vs. benefits analysis of the value of human life. Dorman notes that historically the marketplace has not produced even remotely efficient accommodations between risk-creators and risk-bearers. The mainstream economic approach fails because "risk in its publicly meaningful sense is not the bare statistical probability of suffering a loss; it is a violation of the norms of care and reciprocity that ought to govern relations among people."

Book Description

This book provides a critical survey of conventional economic approaches to occupational safety and the analysis of environmental risk in general. The author concludes that unsafe work is not voluntary, that markets do not compensate workers for risk, and that attempts to put a monetary value on life and health are futile. He attributes the shortcomings of economic orthodoxy to its underlying approach to human decision-making and social interaction, and demonstrates that useful alternative approaches are available. The analysis is used to identify policies that combine effective regulation with democratic values.

Book Description

This fifth annual edition of The ASTD Training and Performance Yearbook gives readers the best articles and reference information of the past year from leading training industry periodicals so that trainers can stay current with the changes and cutting-edge thinking in their field. Covering the planning, delivery, and evaluation of performance improvement and training programsplus a directory of contact information for key training industry organizations, conferences, and periodicalsthis handy yearbook packs the most important industry trends into one comprehensive guide.

The 2002 ASTD Training and Performance Yearbook

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The 2002 ASTD Training and Performance Yearbook
James W. Cortada John A. Woods
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback
ASIN: B000OG3L2O

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Average customer rating:

Larry knows how to build a brand narrative

Find Your Brand's Story

The 80/20 rule is alive and well!

GREAT BRAND SELECTION, DECENT NARRATIVE, WEAK DISCUSSION

Packed with Knowledge!

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Laurence Vincent
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
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Similar Items:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Building Brands and Believers: How to Connect with Consumers Using Archetypes

Storytelling: Branding in Practice

How Brands Become Icons: The Principles of Cultural Branding

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

ASIN: 0793155606
Release Date: 2002-09-18

Book Description

Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance.

Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. These most successful brands have fine-tuned their stories, building a legacy that attracts steadfast fans, creates tremendous visibility, and underscores enormous profit potential.

Author Laurence Vincent has been a keen observer and frontline player in developing the brand stories of many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy, he explores:

• The four essential elements that support a successful branding effort

• Ways consumers bond with a particular brand and create a unique culture around a product

• How the best brands tell their stories in ways beyond television spots or space ads-through product placements and sponsorships, among other tactics

• Special problems and anomalies in building a legacy, including a discussion of public and charitable causes, political brands, and public personalities

• Innovative research tools that reveal attitudes and feelings about products that traditional research methods (focus groups, for example) overlook

• What leading marketers do when a brand becomes irrelevant or damaged-how they revive and position their brands in fresh and exciting ways

More than a discussion of theory, Legendary Brands is also a prescriptive guide that outlines how to apply the theory to specific brand issues. This book presents readers with plenty of no-nonsense interviews with leading brand managers, creative directors, and other experts. From their frank comments, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.

Customer Reviews:

Larry knows how to build a brand narrative.......2005-06-01

This is one of the few books (of the many I have read about storytelling in marketing) that provides a good explanation of "Why" storytelling is a powerful tool and "How" is works. I like that Vincent evidently has carried out a sound piece of research before writing this book.

I particularly like that he makes the point that not only do customers tell each other stories, they also live trough story themselves and build and support their own life-story through their consumption: "consumers in the post-modern world seek a narrative (or narratives) upon which to base their identity" (p. 9), "We define ourselves, our lives, and our well being by what we consume." (p. 11). Essentially this makes it clear that consumers exhibit what I would call sense making through consumption, and Vincent recognises that.

I highly commend this book for anyone who considers exploring the powers of using storytelling in their marketing strategy, since it describes well how to create a brand narrative. I do however personally believe that building a brand narrative is just one way of using storytelling in marketing, there are other approaches to explore too.

Find Your Brand's Story.......2005-06-01

Laurence Vincent skillfully sets the stage on the amazing power of brand stories, how storytelling can be done with brands and how to mine stories from your own brands.

The first half of the book is an excellent "history lesson" in brands like Apple, Nike and others and how they proficiently leverage their brand equity and story. The second half of the book is a "tutorial" in how to discover, mine and bring to light your brand's story.

Truly an amazing and interesting book. Very insightful. The author is intelligent, articulate and easy to grasp. He makes a very strong case for realizing the power of brand stories and engaging consumers in new, compelling and oftentimes utterly unique ways.

The 80/20 rule is alive and well!.......2005-02-01

Maybe you can't explain the creation and management of legendary brands--but if you can, Mr. Vincent didn't. Or, if he did, he used a LOT of extra words to make his explanation fit into a book. "The objective of every advertiser is to implicitly prescribe acts of consumer behavior (e.g., "But the product!"). Legendary Brands, however dole out the prescription through story. These brands do not yell at the consumer to buy, buy, buy. They instead engage them in a narrative that makes the consumer want to buy because they identify with narrative components." -from page 35.
That sounds good to me. But that was about it.
He continues throughout the book to equate a person's Faith with branding. Again, I can see some similarities, but his attempt to "explain" the transcendent by use of the eminent is incongruent unless you believe that there is nothing but the eminent. He would have you believe that your deepest beliefs are simply responses to someone's effective branding attempts.
This book should set better with cynics and agnostics. I'm not reselling my copy-I don't want to spread his gospel.

GREAT BRAND SELECTION, DECENT NARRATIVE, WEAK DISCUSSION.......2003-06-12

Harley, Kodak, Nike, Apple, Linux. The secret to the phenomenal success of these brands is the "narrative" that communicates the underlying brand philosophy, one that engages and inspires consumers to use and stay loyal to these "legendary brands".

A slew of pages is devoted to theorizing about these brands' narrative structure and occasionally the pseudo-scientific verbiage is a little distracting (e.g., "Brand mythology acts upon the cognitive orientation centers of the brain in much the same way that religion and other deeply held philosophical beliefs do").

Yet, all this could have been easily overlooked by the fastidious reader, but without a more organized analysis of how these seemingly facile narratives were conceived, attained, and then maintained by our "legendary" brands, the book falls short of its expectations. Some discussion of the evidence, even anecdotal, would have made this 5 star material although it may still be an interesting collectible for the insightful magazine style discussions of successful branding endeavours.

Packed with Knowledge!.......2003-02-26

What makes a brand become the stuff of legend? Author and consultant Laurence Vincent says it's the power of a good story. Vincent, whose specialty is forging alliances between consumer brands and entertainment properties, presents an interesting parallel between marketing and storytelling that makes sense in today's increasingly cluttered media environment. Vincent introduces you to the basics of myth and storytelling. He explains how these concepts apply to marketing strategy and offers plenty of real-world examples and case studies to illustrate his points. Except for predicting the coming integration of advertising and content (it's been around for decades), Vincent's book is full of fresh insight. We from getAbstract recommend this book to brand managers and marketing executives who want to learn how to turn their brands into powerful icons. Legendary Brands takes the reader step by step through the process - just like any good story.

Average customer rating:

Must have if you are a Marketing Student

Media Planning Workbook
William B. Goodrich , and Jack Z. Sissors
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

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Communication | Words & Language | Reference | Subjects | Books

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Similar Items:

Advertising Media Planning
Media Planning: A Practical Guide
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
Advertising Campaign Strategy: A Guide to Marketing Communication Plans

ASIN: 0844235024

Book Description

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.

Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.

Customer Reviews:

Must have if you are a Marketing Student.......2007-01-05

Is an excellent book for marketing students,

Customer.Community: Unleashing the Power of Your Customer Base

Average customer rating:

The Online community & commerce relationship
All you ever wanted to know about online community

Customer.Community: Unleashing the Power of Your Customer Base
Drew Banks , and Kim Daus
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

Communications | Skills | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Customer Service | Industries & Professions | Business & Investing | Subjects | Books

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Net Gain: Expanding Markets Through Virtual Communities
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Wikinomics: How Mass Collaboration Changes Everything

ASIN: 078795621X

Book Description

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

Customer Reviews:

The Online community & commerce relationship.......2002-05-10

There is a growing body of knowledge on how an ebusiness (or any business online) can be a success (profit wise) on the Internet.
More and more successfull ebusinesses are taking advantage of the relationship between community & commerce. This book describes the relationship and why there are real strong business benefits to be obtained for designing community around any commercial website.
The are a number of benefits for combining community & commerce together. The authors point out increased customer loyalty, lower operational (support) expenses and an increase in direct revenue.
The authors provide examples of websites designed that take advantage of the relationship of community & commerce: ... A two page chart of all customer community pioneers is provided which ranks each site according to the 12 principles of successful community building. These 12 principles are:

1. have a clear purpose for the virtual community (vc)
2. Allow members to be able to identify each other
3. Allow for reputation to arise in the vc
4. Create a system of governance in the vc
5. Allow for communication between members
6. Allow for groups to form in the vc (smaller vc's)
7. Create an environment for members to talk
8. Create boundaries for the vc
9. Create a system of trust
10. Allow for exchange of knowledge & experience
11. Allow community to have character
12. Allow vc to have history.

In the book community is not seen as isolated from commerce rather as an integrated part towards providing increased knowledge for customers and increased revenue for an online business - in other words customers and the business collectively benefit.

The authors also draw on research from ... which supports the relationship of community & commerce online.

All you ever wanted to know about online community.......2002-04-11

This book is a great resource on why and how businesses should use online community.

The authors outline the twelve principles for building community which provide a terrific foundation to understanding how people interact. The book includes many examples of best practices from companies across a variety of industries, from cosmetics to software.

Anyone needing to justify how an online community contributes to the bottom line will love Chapter 7. The authors include a full page chart on pg. 169 that breaks out how a community can contribute to customer loyalty, revenue, and lowering operational expenses.

Book Description

Power Promoting

How to Market Your Business to the Top!

"Jeff Sussman is the consummate PR professional. His ideas and knowledge make him number one. They say we all have 15 minutes of fame coming; well, with Jeff Sussman, there's a whole lot more, including the financial rewards. He put Check-a-Mate on the map!" - Jerry Palace President, Hill Street Security and Check-a-Mate Investigations

"Jeffrey Sussman's marketing and promotional advice is second to none. He has been extremely helpful to me and to my firm. Anyone who wants to reach new levels of success should read Power Promoting." - Stephen J. Cabot, Esquire Chairman, Labor Relations and Employment Law Department Harvey, Pennington, Herting, Renneisen, Ltd.

"PR is not just for the big guys. Small businesses, particularly start-ups, can benefit by cleverly thought-out and wonderfully executed public relations. Jeffrey Sussman provided both of those to our company. He got us publicity and brought attention to our products at a very favorable cost." - Len Feldman President, PROfessional PROduct Research, Inc.

"Jeffrey Sussman is the P. T. Barnum of public relations. When he calls to pitch an idea for an article, he hooks media types like me with his enthusiasm, his wit, and his always novel approach to touting his clients. His book is both a fun read and an indispensable guide to how he does it." - Jeff Zaslow Columnist, Chicago Sun-Times

"Power Promoting shows how to combine creative thinking with common sense. As an editor, I know Jeff Sussman does his homework, knows how to use the fundamentals, and makes his client's story work for me." - Jack Roberts Editor, Philadelphia Business Journal

"An insightful rung-by-rung guide to the ladder of success for anyone with something to promote. . . .If you want to buy into the world of getting your message out to the public, this book is one-stop shopping." - Steve Schwartz Senior Producer, fX Networks, Inc.

Customer Reviews:

Increase Sales & Revenues.......2003-10-23

I have a small business that sells high quality consumer products. For awhile I thought that no one liked my products,then I learned that people just didn't know about my products. Power Promoting: How to Market Your Business to the Top taught me how to get my message out to consumers. Ever since I applied Sussman's techniques, I have dramatically inceased my sales and revenues.

how to be successful.......2002-07-26

I have a small business that was stagnating since 9/11. A friend suggested that I read Power Promoting. I implemented a number of the techniques in Mr. Sussman's book and within weeks things picked up - big time! This has been the most helpful marketing/PR business book that I have ever read. And I've read many of them. I enthusiastically recommend it.

the best book i've read for promoting one's business.......1999-06-19

This book has actually helped me to make my business more successful. I couldn't have done it without the help of Jeffrey Sussman and his book, Power Promoting! Everyone with a business should read it!

One-of-a-kind cookbook for small business PR.......1998-10-12

Jeffrey Sussman's book is an inspirational and motivational how-to directed at anyone who wants to promote their business. I have read many public relations and advertising books and have never come across one as specific and helpful for real-world small businesses, as this one. Contains specific case histories that you can relate to whether you have a one-person business or a much larger one.

Average customer rating:

Excellent Visual Book on Branding
Thanks for Taking the Visual Approach
Logos and little substance

Branding: The Power of Market Identity
David E. Carter
Manufacturer: Watson-Guptill
ProductGroup: Book
Binding: Paperback

General | Arts & Photography | Subjects | Books

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Customer Reviews:

Excellent Visual Book on Branding.......2000-07-14

Book captures the idea that branding also has a visual component- most books only cover branding through text and ignore the visual aspect. Great reference for graphic designers and those in the design field.

Thanks for Taking the Visual Approach.......2000-07-13

As a designer, it was nice to see someone finally taking a visual approach to the topic of branding. There are a lot of books out on the market that deal with the strategic end of branding with prose, but this was the first I found that dealt with the issue in a visual way.

Logos and little substance.......2000-05-26

This book is a huge disappointment. About 80% of the content is simply a reprinting of company logos and art work. There is little text and what there is can only be described as "superficial." If you are interested in how to brand, what makes branding work, and other pragmatics of the approach, this is not the book to read.

Advertising and Market Power (Harvard Economic Studies)

Average customer rating:

Advertising and Market Power (Harvard Economic Studies)
William S. Comanor , and Thomas A. Wilson
Manufacturer: Harvard University Press
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 0674005805

ASIAN TIGERS IN LOW GEAR.(economic forecasts)(Brief Article): An article from: Market Asia Pacific

Average customer rating:

ASIAN TIGERS IN LOW GEAR.(economic forecasts)(Brief Article): An article from: Market Asia Pacific

Manufacturer: Media Contact Resources, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Market Asia Pacific, published by Media Contact Resources, Inc. on July 2, 2002. The length of the article is 319 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: ASIAN TIGERS IN LOW GEAR.(economic forecasts)(Brief Article)
Publication: Market Asia Pacific (Newsletter)
Date: July 2, 2002
Publisher: Media Contact Resources, Inc.
Page: NA

Article Type: Brief Article

Distributed by Thomson Gale

Average customer rating:

Ath POWER CONSULTING.(profiles of Ath Power Consulting, Sales Performance International)(Brief Article)(Company Profile): An article from: Bank Marketing

Manufacturer: Bank Marketing Assn.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 2001. The length of the article is 666 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Ath POWER CONSULTING.(profiles of Ath Power Consulting, Sales Performance International)(Brief Article)(Company Profile)
Publication: Bank Marketing (Magazine/Journal)
Date: October 1, 2001
Publisher: Bank Marketing Assn.
Volume: 33 Issue: 8 Page: 44

Article Type: Brief Article, Company Profile

Distributed by Thomson Gale

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Building strong business and community relationships: the key to establishing a presence in the market: creating a strong brand identity through the power ... An article from: Franchising World
Bill McPherson
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Franchising World, published by Thomson Gale on November 1, 2006. The length of the article is 1102 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Building strong business and community relationships: the key to establishing a presence in the market: creating a strong brand identity through the power of networking.(FW FOCUS: MARKETING)
Author: Bill McPherson
Publication: Franchising World (Magazine/Journal)
Date: November 1, 2006
Publisher: Thomson Gale
Volume: 38 Issue: 11 Page: 66(2)

Distributed by Thomson Gale

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