Airline: A Strategic Management Simulation (4th Edition)

Book Description

Easy to start-up and use—even for readers with no computer experience—this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work. For use by various organizations promoting team building, strategic management, and marketing strategy.

Customer Reviews:

Good simulation. Some research required........2007-04-15

This is an integrative simulation: one must make decisions in all of the areas of running a business. Although the context is the airline industry, most, if not all, of the generic decisions one must make in business are contained. For example, decisions must be made in the areas of price, promotion, training and dividends.

I use this simulation in some of my upper level business classes. Since it is a strategic simulation, you need some prior knowledge of the different functional areas to make wise decisions. If you do not possess this prior knowledge, then you need the willingness to do some research in your areas of weakness.

Many of my students find this to be one of the highlights of the class. Some, however, do struggle with it. If one keeps an attitude of learning as the ultimate goal, and stays motivated towards that goal, then this simulation can be a positive learning experience. The simulation can and will probably require serious thought and effort.

Have The Antacid Standing By.......2003-11-08

This is one of the least pleasant learning experiences I have ever been through. I used this book and associated software (which you must download) in a graduate Aviation Route Planning class, and this book takes every opportunity to disappoint.

Understand that this is a simulation guide and you must use the simulation as part of a registered class. As for faults, there are many. The most glaring error is the almost total absence of information related to selections you must make from the very beginning. There is essentially no discussion of pros and cons of various options presented, therefore if any of the information is not completely understood prior to beginning the class (which obviously defeats the purpose of the class) errors can be made which can prove disastrous for the remainder of the simulation. Only my long history in the industry assisted me in making reasonable choices in the numerous gray areas.

If you insist on taking a class that uses this simulation, buy a comprehensive airline management text and read it prior to starting the class (perhaps the books by Douganis would be most helpful). Don't even think about buying this for personal use; you will get nothing from it.

As an aside, the software is extremely buggy (for myself and many others in my class), so be prepared to enter all decisions multiple times, have data disappear, never be able to find your information, etc.

All in all this is without peer in the truly horrible textbook category. If you can take an equivalent course based on case studies, or for that matter ANY other text, by all means do so. I was obviously very disappointed by this book (and software): it sounded like a good idea at the time, and I genuinely thought it could prove of value to my knowledge of the materiel; instead all I got was indigestion.

New 4th Edition...on it's way.......2001-01-11

Stay tuned folks, the new and improved 4th edition is scheduled for publication during the third quarter of this year!

Where's the rest of the simulation? It's important!.......2000-05-11

The manager or student who does not have the assistance of an 'airline-experienced' professor, the computer software and the additional training material makes this simulation process much more difficult to comprehend, understand and complete. If the publisher and the writer would include the extra material plus the computer software, this could be a great training tool for many airline managers and others.

If you must buy this simulation in its present form, consider purchasing Paul Dempsey's book: Airline Management to get through this.

One of the top business strategy simulations.......1999-09-28

Used worldwide, this is one of the best selling simulations for use in senior level business strategy, global strategy, marketing management, services marketing/management, airline management and tourism managment courses. The book that is listed is the STUDENT MANUAL for the course. The instructor will have the software for the simulation. This is not a stand-alone product but must be administered by the instructor in the course. This book would be the same book as purchased in the college bookstore.

Airline: A Strategic Management Simulation

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Airline: A Strategic Management Simulation
Jerald R Smith
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback
ASIN: B000OHHQAG

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Airline: A Strategic Management Simulation
Jerald R.; Golden, Peggy A.; Appleton, Bryce Smith
Manufacturer: Longman Higher Education
ProductGroup: Book
Binding: Paperback
ASIN: B000OHW6NS

Airline: A Strategic Management Simulation (3rd Edition)

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Airline: A Strategic Management Simulation (3rd Edition)
Peggy A. Golden Jerald R. Smith
Manufacturer: Prentice Hall College Div
ProductGroup: Book
Binding: Paperback
ASIN: B000OI1Z02

Amazon.com

Many political activists will quickly label Heaven's Door, by Harvard economist George Borjas, a vicious attack on America's generous immigration policy. They will have a point: Borjas believes the current level and composition of immigration to the United States does not advance--and arguably harms--American economic and national interests. But they will also miss a very careful argument that neatly places Borjas between the extremes of open-borders advocates and full-scale restrictionists. Borjas, himself an immigrant from Cuba, would cut admissions by about one-third and radically redesign the way in which people gain entry, changing the present system from emphasizing family ties to favoring skills. He bases this reasoning on a series of observations, which he examines in great detail: immigrant earnings lag behind native earnings, there is a clear (and troubling) link between national origin and economic performance, immigration hurts the economic opportunities of poor Americans, and so on. Some readers will think Borjas accentuates the negative; in describing how immigrant skill levels have declined relative to natives, for instance, he downplays the fact that they have risen in an absolute sense. Yet this is an uncommonly clear-headed book on a subject that rouses fiery passions. A country that still considers itself a "nation of immigrants"--and wants to remain one--can't afford to ignore it. --John J. Miller

Book Description

The U.S. took in more than a million immigrants per year in the late 1990s, more than at any other time in history. For humanitarian and many other reasons, this may be good news. But as George Borjas shows in Heaven's Door, it's decidedly mixed news for the American economy--and positively bad news for the country's poorest citizens. Widely regarded as the country's leading immigration economist, Borjas presents the most comprehensive, accessible, and up-to-date account yet of the economic impact of recent immigration on America. He reveals that the benefits of immigration have been greatly exaggerated and that, if we allow immigration to continue unabated and unmodified, we are supporting an astonishing transfer of wealth from the poorest people in the country, who are disproportionately minorities, to the richest.

In the course of the book, Borjas carefully analyzes immigrants' skills, national origins, welfare use, economic mobility, and impact on the labor market, and he makes groundbreaking use of new data to trace current trends in ethnic segregation. He also evaluates the implications of the evidence for the type of immigration policy the that U.S. should pursue. Some of his findings are dramatic:

Despite estimates that range into hundreds of billions of dollars, net annual gains from immigration are only about $8 billion.

In dragging down wages, immigration currently shifts about $160 billion per year from workers to employers and users of immigrants' services.

Immigrants today are less skilled than their predecessors, more likely to re-quire public assistance, and far more likely to have children who remain in poor, segregated communities.

Borjas considers the moral arguments against restricting immigration and writes eloquently about his own past as an immigrant from Cuba. But he concludes that in the current economic climate--which is less conducive to mass immigration of unskilled labor than past eras--it would be fair and wise to return immigration to the levels of the 1970s (roughly 500,000 per year) and institute policies to favor more skilled immigrants.

Customer Reviews:

Good book.......2007-04-03

This book has the pros and cons of immigration. In addition to a background history of the issue. I used as a reference.

Biased Analysis.......2006-01-02

One of the most comprehensive books on the economic effects of immigration on the native population is "Heaven's Door" by Dr. George Borjas. Dr. Borjas has for decades been trying to prove the adverse effects of immigration on natives. Although his research has continued since 1999, "Heaven's Door" is his most recent major work.

Despite the author's obvious bias, the book should not be totally written off by either the pro-immigration or anti-immigration people. The book is filled with references to studies conducted on the subject. The author's reporting on the actual factual data is fantastic. Dr. Borjas claims that his intention is to present the facts and not make policy recommendations.

Both sides can and have spun the facts contained in this book to support their pre-drawn conclusions on the effects of immigration. And Dr. Borjas himself is included in this group. One study done of the Mariel boat lift failed to find any adverse effects on the wages of lower skilled workers in Miami. This was a surprise to most economists. Dr. Borjas wrote it off. His reason is that the wages of lower skilled workers in Miami fluctuated unexplainably at another time, and for some reason he feels this is sufficient to ignore the Mariel boat lift study. But nevertheless, the book does describe the study briefly. Despite his bias, the book contains relevant information.

But the book does NOT consider all the facts. First, the book fails to consider the effects of immigration on the immigrants themselves and on their countries. Second, in his policy recommendations, Dr. Borjas leaves out very relevant policies that could be implemented to alleviate the adverse effects of immigration [for example: policies to improve the productivity of the adversely affected native unskilled workers (merely graduating from high school can increase their earnings potential by 30%). Borjas ignores this in his policy recommendation].

At the end of the book, Dr. Borjas offers his recommendations for U.S. immigration policy. He recommends that the U.S. seek only its own interests and the interests of U.S. citizens. Thus, in his policy recommendations, Borjas ignores any effects, good or bad, that his policy recommendations have on the rest of the world. Borjas, who at the beginning of the book explains how important it is to be aware of all the facts, ignores this. Even then, his policy recommendations are pitiful.

He recommends that the U.S. limit immigration to only skilled persons and that no unskilled or lower skilled persons should be admitted. He proposes that 500,000 skilled immigrants be admitted annually. The ramifications would be that the wages of skilled workers would be reduced thereby reducing the disparity between the wages of the skilled and unskilled. He also openly admits that because of the reduced rate of return on education, that U.S. college enrollment would be expected to reduce by 15% and that those 15% would most likely be those that can least afford college. As mentioned before, he ignores the effects on the rest of the world: that third world countries would lose their most valuable citizens (i.e. brain drain).

So under Borjas's plan, we would import skilled workers and permit our own citizens to do the chump labor. This to me is pitiful. A better policy would be to permit unskilled labor to come here meanwhile allocating resources towards improving the productivity of our own citizens. Low skilled immigrants wash dishes, cut grass and hammer nails (and they're happy to do it; it's an improvement for them), meanwhile, U.S. citizens prepare tax returns, teach college courses, provide medical care and manage Fortune 500 companies. It's a win-win situation.

A cuban who doesn't like mexicans.......2004-01-15

what else is new? This book is like most academic work these days: start with a conclusion, then find supporting arguments.

Borjas's $8-10 billion estimate does not take into account the present value of a higher expected GDP growth rate due to faster capital accumulation. Elementary college economics.

Welfare and assistance costs apply more to legal immigrants or 2nd generation immigrants (including cubans) than illegal ones. Last I heard you need a Social Security number to apply for govmnt assistance.

In any case I am a strong believer in free markets and I think the market should decide who comes here who doesn't.
Ethnicity, education etc are arbitrary criteria and they just reflect Borjas's psychology and prejudices.

What people really want is $$$ and jobs, we want here whomever is going to make everybody rich, create wealth, create jobs, pay taxes, help us kick China's arse and fight terrorists. We don't necessarily need more Harvard economic professors.

And we shouldn't care if those people come from Mexico or from Mars, I personally don't ...

Required reading for study of modern immigration debate........2000-03-29

A very sound piece of economic work. Regardless of what you feel about Borjas's conclusions, you must acknowledge the value of his economic analysis. To truly have an understanding of the immigration debate, you must have read Borjas's work. His contributions to the field are immeasurable. While I do not always agree with him on the place of "ethnicity" in the realm of immigration policy making, I am more educated for even considering his proposal. In sum, I highly recommend this book to anyone interested in immigration issues--especially those interested in its economic impact.

Heaven's Door Immigration Policy and the American Economy

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Heaven's Door Immigration Policy and the American Economy
George J. Borjas
Manufacturer: Princeton U.P.
ProductGroup: Book
Binding: Hardcover
ASIN: B000W5BEGC

Heaven's Door: Immigration Policy and the American Economy.(Review): An article from: Independent Review

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Heaven's Door: Immigration Policy and the American Economy.(Review): An article from: Independent Review
Richard Vedder
Manufacturer: Independent Institute
ProductGroup: Book
Binding: Digital

General | Politics | Nonfiction | Subjects | Books

Book Description

This digital document is an article from Independent Review, published by Independent Institute on June 22, 2000. The length of the article is 2084 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Heaven's Door: Immigration Policy and the American Economy.(Review)
Author: Richard Vedder
Publication: Independent Review (Refereed)
Date: June 22, 2000
Publisher: Independent Institute
Volume: 5 Issue: 1 Page: 143

Article Type: Book Review

Distributed by Thomson Gale

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HEAVEN'S DOOR: Immigration Policy and the American Economy

Manufacturer: Princeton University Press Princeton
ProductGroup: Book
Binding: Paperback
ASIN: B000IB3U6M

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English Culture and the Decline of the Industrial Spirit 1850-1980
Martin J Wiener
Manufacturer: Penguin
ProductGroup: Book
Binding: Paperback

Economic Policy & Development | Economics | Business & Investing | Subjects | Books
Cultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
ASIN: 0140226621

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English Culture and the Decline of the Industrial Spirit 1850 - 1980.
Martin Weiner
Manufacturer: Cambridge University Press 1982.
ProductGroup: Book
Binding: Paperback
ASIN: B000L6D5BO

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English Culture & The Decline of The Industrial Spirit 1850-1980
martin j wiener
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000H628H0

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English Culture and the Decline of the Industrial Spirit, 1850-1980
Martin J. Wiener
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000H628Z2

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'England is the country and the country is England'

Good cultural history, but it falls short of its goals

English culture and the decline of the industrial spirit, 1850-1980
Martin J Wiener
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Unknown Binding

General | Industries & Professions | Business & Investing | Subjects | Books
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Life as We Have Known It

The Classic Slum: Salford Life in the First Quarter of the Century

Britain Yesterday and Today: 1830 To the Present (History of England, vol. 4)

The Past Speaks: Sources and Problems in British History : Since 1688 (The Past Speaks, Series : Volume II)

The Origins of Modern English Society

ASIN: B0007C5ZE2

Book Description

An exploration of the cultural background of modern Britain's economic malaise. Traces the development of a pervasive middle and upper class frame of mind hostile to industrialism and economic growth from the mid-19th century to the present.

Customer Reviews:

'England is the country and the country is England'.......2004-02-10

Martin J. Wiener does an excellent job describing England's lack of committment to the industrial spirit and the very real economic impact such a philosophical malaise engendered.
The author logically begins his thesis by pointing to 19th Century English cultural and political elites from across the political spectrum who decried the mechanical horrors of the Industrial Revolution. From the 'philosophical radical' JS Mill to the pragmatic Conservative Prime Minister Stanley Baldwin (ironically, the son of an industrialist), Wiener displays a general consensus among the ruling and influential elites of England that industrial development is, essentially, not right for 'Little England.' Other Conservatives at the turn of the century, such as Lord E. Percy, felt that laissez-faire was best left with America as the U.S. 'was more favorably placed for her less noble experiment of unrestrained growth.'
I disagree with previous Reader's (Silicon Valley) judgement that Wiener fails to provide 'provide any evidence that this diffuse anti-industrial sentiment led to government policies or economic decisions'. This is simply wrong. Chapter 6 (Images and Politics) provides a very real example of how the elites' disdain for industrial reform/innovation led to unfortunate legislative consequences: Joseph Chamberlain (Colonial Secretary of the Conservative Party) failed to pass much-needed tariff reform legislation (part of a sweeping economic program to re-energize England's fledgling industrial economy) because of ingrained political resistance to 'strenuous' economic resurgence. Further in the same chapter, Wiener points to policies for rural preservation and revivalism made by Conservatives in power. Such policies and, more importantly, deep-seeded mentalities hindered England's economic modernization as other industrial nations around her moved forward.
Wiener does a great job illustrating how romantic notions of pastoral 'purity' have very real economic consequences when political leaders espouse to such views to the detriment of modernization. England's ultimate failure to fully embrace industrialism allowed other industrial nations (ie Germany, U.S., France), with no such qualms, to move forward to the top of the heap.

Good cultural history, but it falls short of its goals.......2001-04-20

In this book, Martin J. Wiener attempts to explain Britain's general postwar economic decline by a pointing to a decline in the "industrial spirit" of English culture. This decline, he suggests, began in the nineteenth century, not long after the industrial revolution itself was in full swing. By examining literature, art, poetry, political statments, philosophy, social habits, and other cultural documents (even song and music), Wiener seeks to outline the decline of this industrial spirit over a 130-year period and thereby explain Britain's economic decline.

In fact, what Wiener ends up tracing is not really a "decline in an industrial spirit", but rather the *growth of an anti-industrial spirit*. This is not quite the same thing. It's one thing to note that many people in England were (and still are) critical of the ugliness, exploitativeness, and money-mindedness of modern industrial capitalism-- and that many of them came to feel a strong nostalgia for Old England, with it's rural, pre-industrial way of life. It's quite another to show that people actually became less interested in investing in industrial enterprises, in building factories, etc. To Wiener's credit, he does show that this anti-industrial spirit was *not* limited to working-class movements or romantic poets, but that it was actually shared by some bourgeois industrialists themselves-- at least to a certain degree. (I'm not 100% convinced, though, that the millionaire factory-owner who lives in a country estate to be away from the ugliness of the industrial cities, and who lets others direct the 'grubby' details of business management and financial investment can trulybe said to have embraced an 'anti-industrial spirit'). However, Weiner fails to show that any of this led to an actual decline in enthusiasm for-- or actual investment in-- industrial enterprises. Nor does he provide any evidence that this diffuse anti-industrial sentiment led to government policies or economic decisions by anyone that would stifled economic growth and led to an economic decline (which was, of course, the whole point of the book).

When all's said and done, Wiener doesn't provide a compelling explanation of Britain's economic decline. I'm convinced that this anti-industrial sentiment is very real in England, and I'm willing to believe it could be a factor in explaining Britain's postwar decline-- but I just don't think Wiener makes the case here. That said, he does provide an excellent account of the growth of anti-industrial sentiment in English culture, and as such, this book is well worth reading as a work of pure cultural history.

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William Huong

Finally Someone Who Speaks Truth in Advertising

Excellent Book!!

Diamond in the Rough

Please keep negative reviews, too.

Anybody Can Be In Advertising...It Beats Working For A Living
Stan Cotton
Manufacturer: S. Cotton
ProductGroup: Book
Binding: Paperback

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
Business | Humor | Entertainment | Subjects | Books
Similar Items:

Ogilvy on Advertising

ASIN: 0966041100

Book Description

Anybody Can Be In Advertising...It Beats Working For a Living uses a common sense approach to illustrate how anybody can get a piece of the $112 billion local advertising business.

The book is a product of the author's challenges, victories and defeats. It provides lessons that only experience - not college - can provide. Anybody Can Be In Advertising...It beats Working For a Living clearly proves the ad industry is neither complicated nor as magical as some would have you think. Best of all, proof that you don't have to be creative to build your own ad business.

Anybody Can Be In Advertising...It Beats Working For a Living combines case histories with 12 Easy Steps to show the reader how to build his or her own ad business with all the traditional elements of advertisingpositioning, PR, media, premiums, showmanship, testing, use of symbolism, where to find clients, how to get clients, tricks of the trade, how to charge, a starter kit, and more.

Customer Reviews:

William Huong.......2005-10-02

Stan Cotton is the William Huong of authors. This book "bangs", "it bangs".... Please buy this book if you have an uneaven coffee table (prop under short leg). This book could be worste, no wait, it could'nt be worste; no wait, it could be, if it were a hardcover and if Stan added 1 more page. I would rather buy a book on "cats that paint". If this book were .01 cent at the library, I would buy it and burn it. PU what a stinker. This book should come with a warning.. "Caution, This Book Sucks Donkey".

Finally Someone Who Speaks Truth in Advertising.......2001-04-19

When you a read a book about advertising you can't help but think of all the times you saw really bad advertising. The truth about the art of advertising permeates this book. It's the simple truths about the medium that holds most of the weight. Stan does an excellent job at showing us the bare truth and how powerful it can be. Honesty in advertising is rare. This guy has made a life's work of it. I was fortunate to interview the author on my radio show. We talk about marketing and Stan made a great guest. All he did was speak the truth. Anyone interested in a career in advertising or marketing should read this book first. Anyone interested in having a more successful business ad campaign should read this book before you spend any more money. Anyone interested in an ad campaign with balls should talk with and perhaps hire Stan Cotton.

Excellent Book!!.......2001-02-06

The Book "Anybody Can Be In Advertising..it beats working for a living" is excellent. It is full with the honest truth contrairy to what is said in the negative review. The examples support the ideas which are very also interesting.I would reccomend this book to anyone...Not only people who are involved in Advertising. Stan Cotton, is a perfessional man with alot of experience and should be rewarded with his wonderful book and skills that he has cogetated on for years.....Way to go Stan!!!

You deserve only the best in the futur!

Diamond in the Rough.......2000-03-04

At first glance, one might be quick to discount this book...we're all so used to slick pages, color photos and other facades created to imply "worth" in a book...so much so that often we do judge a book by it's cover and not it's content. So, putting first impressions aside, there truly is a diamond in the rough here in this book. Once you take the basic techniques and buff away the messages only relevant to the specific clients and times, you have a brilliant advertising method appropriate for putting to use in any advertising situation...honesty...honesty without gimmicks and computer generated imagery...in your fact honesty. Of course, in today's ultra-politically-correct environment, some of the headlines used probably wouldn't be tolerated, but honesty, no matter how it's delivered should always be expected.

I challenge any reader to REALLY READ this book, read the body copy to the ads...the real story after the "shake 'em up" headline...and you'll see there's nothing but honesty, free and clear of any modern-day techniques to wow us with computer wizardry.

It's an interesting thought now isn't it...honest in advertising. And to think, some of us out there are actually buying shampoo because of a women's orgasmic cry of "yes! yes!" while she's washing her hair...all in the cozy space of a bathroom on an airplace. Pu-leeeeeze....

I'll take honesty in advertising any day. Read it for yourself.

Please keep negative reviews, too........2000-02-19

I placed a negative review against this book and it was deleted after a few months. The positive review, over a year old, still remains. I did not skewer the author or suggest alternative books, but I did make a case against this type of advertising trickery. This book does not represent honest approaches to advertising as a profession and holds the public in contempt. There. I said it. Anything to let the people know we are all not Hucksters.

Besides that, it's out-of-date examples does not hold relevance to the businesses and industries and trade practices and morals and creative movements that came about after the business-as-usual noon martini lunches of the early 70's.

I Love Lucy is funny, but dated. This book is just plain dated.

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