Customer Reviews:
What a surprising simple yet useful brand book.......2006-02-10
I don't know how the author did this. A book full of useful concpets and brings so much clarity to the world of branding. This book reduces the complexity of branding into something managebale and every brand managers can use. An interesting part on luxury goods branding which I enjoy a lot. Must read for those who are interested in this profesionally. Simple yet deep. In fact, I believe this is now widely adapated as a main text book on brand in many MBA schools. I have seeb this in different languages when I was travelling overseas this summer.
Great introduction to branding.......2004-10-21
Another reviewer complained about typos (I can't agree based on my edition). My 2 cents that person missed the point. As someone who has been around publishing I can say that all books have typos (like all software has bugs). The point is the content.
If you have been a branding-enabled marketing professional for years it is possible that you should try a more technical book. But if you need to get up to speed quickly, refresh your perspective for a new environment or find a way to simply think different, this book is the ticket.
The author comes at his topic with a fast paced hard hitting style that gets both fact and perspective out where you can think about it and absorb it without wasting any time. Experience is tough to get in better then real-time, but this book comes close. I found the book more then worthwhile and have suggested it to many, even to friends who are experienced marketing professionals.
lots of ideas zipped into a single book.......2004-01-07
This is a book that compressed so many ideas into so few pages. Using lots of visual language. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better after reading this book will "get it." This deceptively simple book offers lots of insights, often very practical ones. Needs better editing though. Some typos. But overall very worth reading.
Waste of money.......2003-11-17
I am embarrassed both for the author and the publisher of this book. This book has over 100 typographical errors (I lost count), including mistakes that a basic spell-check function would catch. Sentences missing words, spelling errors, grammatical mistakes - you name it, this book has it.
Regarding the content, it rambles and makes no sense. The author/publisher uses a lot of fonts and logos, but I didn't see one original thought. Anyone with any marketing experience will find that this book is a waste of money.
A very fascinating book about brand.......2003-09-10
What makes a Mercedes a Mercedes or a Hermes a Hermes, a Coke a Coke? Popular brand names like these are more than just products. They're symbols that capture a wide range of ideas and emotions. The author, Idris Mootee, a former Mckinsey consultant turned marketing expert has distilled his enormous practical knowledge about the theory and practice of brand management into this smart but small volume. The book is packed with information and good ideas-so many, in fact, that it is virtually an encyclopedia of brand marketing dos and don'ts. Most of the material is presented as power point slides format. An excellent resource for marketing and brand executives.
Book Description
“It’s an ultimate pattern- and color-reference source, absolutely guaranteed to get your pulse pounding. If you love all things colorful, decorative, and dazzling to the eye....It’s hard to imagine a more intoxicating enticement to be more colorful in one’s own work, no matter whether it’s quilting, garment-making, or any other sort of design. At less than $20...this book is a bargain.” —Threads.
Average customer rating:
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Blue Monday: The Loss of the Work Ethic in America
Robert Eisenberger
Manufacturer: Paragon House Publishers
ProductGroup: Book
Binding: Hardcover
 Job Hunting & Careers
| Business & Investing
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| General
| Guides
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Cultural
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Culture
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ASIN: 1557781338 |
Book Description
A primary reason the United States became a great economic power was the industriousness of its people. Most Americans believed that hard work and profits provided a righteous and worthwhile life. The American vision involved not only economic betterment but also a willingness to work toward that more prosperous future.
The factors that produced a strong work ethic and the conditions that led to this decline are examined and analyzed. The lethargy of poor Americans and the lack of the drive to improve their situations are likewise investigated.
Another factor explored is the rise of other nations' awareness of the work ethic and the importance of its being developed.
Average customer rating:
- Did not receive this book
- Support materials are minimal
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Analysis for Strategic Marketing
Vithala R. Rao , and
Joel H. Steckel
Manufacturer: Addison Wesley Longman, Inc.
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
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Management & Leadership
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| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
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| Information Management
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| Motivational
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| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
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| Statistics
| Strategy & Competition
| Systems & Planning
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Similar Items:
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Marketing Engineering, Revised Second Edition
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Multivariate Data Analysis (6th Edition)
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Strategic Database Marketing
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
ASIN: 0321001982 |
Customer Reviews:
Did not receive this book.......2005-09-18
I waited a month for this book, sent emails regarding my order, and heard nothing back. I have filed a claim against this seller through Amazon.
Support materials are minimal.......1998-06-15
...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.
Book Description
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Customer Reviews:
Good book for big business... but not for start-ups.......2007-09-09
Actionable Web Analytics is both well thought out and well written; but it's geared for big business (or medium size at least). If you're a general manager or executive type getting involved with web analytics this is a great book.
However, it's not geared toward the start-up entrepreneur. One of the sections talks about getting your "team" involved... your team being your: CMO (chief marketing officer), web team manager/leader, designer, information architect, usability expert, copywriter, developer, web analyst, strategist, channel manager, segmentation lead, etc. ,etc. For this I joked to my girlfriend that I guess i can have my meeting in front of the mirror! I'm all of these titles I guess. Another section talks about a company that incorrectly spent $150,000 per month on web analytics. While they did mention that this money was somewhat illspent, for entreprenurs this is totally irrelevant.
I gave it a good rating (4 stars) simply because I think the audience the authors intended (corporate types) will get a great benefit out of it. The book is particularly useful if a reader needs to put together a cohesive argument to someone else (e.g. upper management) that analytics (basically measurements) can help with making a company's website more profitable. To that end, the book does a great job!
Right to the point.......2007-08-05
Along with other classics (J. Sterne, E. Peterson) this is definitely a must have book in any web analytics collection. Straight to the point, it provides the reader not only with a better understanding of the web metrics, but also gives the reader multiple "sell"able insights of these numbers. This last point is especially important for every web analyst practitioner, in positioning himslef/herself as a business intelligence provider, rather than a computer "geek".
Not just for web analytics, this is a must read for all web developers.......2007-07-25
This books details some of the most important best practices in web development. All corporate websites have goals. The authors detail critical processes in planning website goals, measuring those goals, and optimizing sites to hit goals overtime. While many practitioners find web data analysis to be a difficult subject to master, the authors take a very simple and friendly approach to teaching some of the most complex subjects in planning and measuring all types of sites. This book is a great read for all levels of web developers.
A Web Analytics Must.......2007-07-18
A simple, yet powerful, easy to understand approach for all levels of expertise in the area of web analytics. For those that feel they are just keeping their head above water in the ever turbulent web data ocean, this book is a must. The layout is such that its not only a good first read, but also easily referenced later. Great effort Jason.
Best web analytics book out there!.......2007-06-20
This is by far the best web analytics book out there! I would give this 6 stars if I could. The chapters on Dynamic Prioritization and Monetization carry the smartest ideas/models anywhere in the analytical literature space and they serve to build out an immensly powerful framework of thinking that can catalyze any company's ROI. While 90% of Avinash Kaushik's 480 size book revolves around carrying over several pie-in-the-sky processes from Industrial Engineering to accessorize one's day-to-day web analytics or explaining the history of web analytics, Jason and Shane really cut to the core of the important matter: driving ROI and how to achieve this. These guys have been doing this longer than maybe a handful of others on the planet so they come to the table with tons and tons of expertise and practical knowledge. They do a fantastic job talking about growing and breeding an analytical culture...another key part of the business. After all if you can obtain the the best analysis out there but can't convey the importance to the CEOs in a way that they can understand, it can only have so much power. This book equips you with schemes to empower yourself to the next stage, hence the "actionable" in the title. One can learn how to build a corporate analytics culture so that the analytics can fuel decisions and content deployment. This book is all about taking analytics to a whole new level. At the end of the day, measuring the value of investments is the key to everything. The analysis chapter is absolutely worth calling out as it devotes considerable attention to analyzing different types of sites, including subscription sites (a genre of sites generally ignored in other analytics books) as well as onsite search (another thing rarely covered). This book is for the busy person who wants to drive ROI and drive changes versus reading through the unactionable icing-on-the-cake content (e.g top 10 myths of analytics) for the sake of knowing more.
Book Description
Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.
Customer Reviews:
Excellent Competitive Intelligence Insights.......2005-11-16
The bad news is that many imaginative competitive intelligence techniques - those worthy of the movies and TV - are illegal or unethical. The good news is that you don't need to violate laws or ethics to gather proprietary, sensitive information about your competitors. This book offers a somewhat scholarly but decidedly useful set of tips, tools and techniques. These resources belong in the arsenal of any competitive intelligence officer, or any businessperson - from a marketing researcher to a salesperson - who is interested in using the Web to learn what the competition could be doing. At a minimum, We highly recommend reading this to learn about all you can easily, legally discover on the Web. It may open your eyes to the value of information and the need to protect your data. Of course, the Web changes quickly and some of the specific listings about search engines and techniques may be out of date already - but the general thrust of competitive intelligence is unlikely to change.
Book Description
Strategic Marketing Analysis is a concise guide to the theory of strategic marketing analysis.
New (2nd) edition released August 2007.
Customer Reviews:
Excellent Marketing Resource.......2006-10-11
One of my favorite professors at Northwestern, Dr. Chernev has an uncanny ability to see right through the clutter and defines a crisp, analytical way in which to view marketing strategy.
Trust me - this is one of those books you'll refer to again and again. Strategic Marketing Analysis is devoid of fads or gimmicks; instead it provides the reader with a solid framework which can be applied to situations in marketing and beyond.
Although this should be required reading for any manager, MBA student or business consultant, anyone interested in marketing will find value in this wonderful resource.
Book Description
JCOC.net’s Trends Analysis & Projections: A Strategic Planner for 2006 examines consumer jewelry buying trends and expectations from three years of regular omnibus studies (2003, 2004 and 2005) by the Jewelry Consumer Opinion Council e-panel (JCOC.net) for projections and strategic recommendations for 2006 and beyond. This document identifies trends related to the economy and how they affect buying habits and expectations; seasonal gift-giving including Valentine’s Day, Mother’s Day, Father’s Day, Graduation, and the winter Holidays; growth markets, specifically the Hispanic demographic, female self purchasers, and youth and men’s jewelry; product categories with a focus on diamonds and colored gemstones; and preferred retail channels, with an eye on the Internet.
Customer Reviews:
Useful textbooks for marketing intermediates.......2002-02-22
It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. This book can slove a specific marketing problem in a problem solving manner.
Average customer rating:
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Analysis for Strategic Market Decisions (West Series on Strategic Market Management)
George S. Day
Manufacturer: West Publishing Company
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
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General
| Marketing
| Marketing & Sales
| Business & Investing
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Management
| Sales & Selling
| Marketing & Sales
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General
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ASIN: 0314852271 |
Book Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1992. The length of the article is 1216 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Business intelligence may be the key to success in an increasingly complex global business environment. Whether the industry be in manufacturing or in services, research into what the competition is doing can provide numerous benefits to companies willing to develop an effective business intelligence program. The success of Japanese companies in penetrating and even dominating industries such as electronics and automobiles is proof of the value of competitor intelligence. The lessons learned from the Japanese juggernaut in the 1970s and 1980s can provide a valuable guide into how to implement and manage an effective competitor intelligence program.
Citation Details
Title: Business intelligence: a strategic advantage.
Author: Alan J. Bergstrom
Publication:
Bank Marketing (Magazine/Journal)
Date: October 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24
Issue: n10
Page: p28(4)
Distributed by Thomson Gale
Book Description
This digital document is an article from Franchising World, published by International Franchise Association on November 1, 2004. The length of the article is 858 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Business-to-business marketing: a defined strategy: developing a business-to-business strategy requires some creative thinking and an effort to remember that the goal of every business is to make money.(Growth, growth, growth: reaching the next level)
Author: Dawn Lawin
Publication:
Franchising World (Magazine/Journal)
Date: November 1, 2004
Publisher: International Franchise Association
Volume: 36
Issue: 10
Page: 24(2)
Distributed by Thomson Gale
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- Alignment: Using the Balanced Scorecard to Create Corporate Synergies
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- Avoiding Mistakes in Your Small Business (The Crisp Small Business)
- Baldrige Award Winning Quality, 2006 Award Criteria: How to Enterpret the Baldrige Criteria for Performance Excellence (Baldrige Award Winning Quality)
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