Customer Reviews:
How many ways do I love this book.......2000-02-06
Although this book is at present out of print a friend managed to pick it up in England having borrowed mine. This truly is a superb cross-stitch resource. The alphabets are divided into various sections such as floral,antique,elegant,baby,kids etc. As with all The Better and Homes And Gardens imprint this is downright lavish in its use of colour and the size of charts. The alphabets are shown finished in myriad ways. It is all here, boxes, cushions, throws, towel borders, afgans and of course alphabet samplers. It is yet another book to make me wish to live and stitch for a thousand years. If I could only ever take one cross-stitch book to a desert island this with be a real contender.
Average customer rating:
- It makes me want to stitch
|
Decorative Cross-Stitch Borders
Manufacturer: Sterling
ProductGroup: Book
Binding: Paperback
 Cross-Stitch
| Crafts & Hobbies
| Home & Garden
| Subjects
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Embroidery
| Crafts & Hobbies
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General
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ASIN: 0806976012 |
Book Description
Borders are the focal point for so many cross-stitch projects; wouldn’t it be great to have one book bursting with a variety of exceptional patterns to choose from? “These collections of contemporary cross-stitch designs from Italy...can be applied to any fabric by using waste canvas, which is pulled out after working...borders are mainly flowers or animals...easily worked designs are good additions to public library needlework collections.”—Library Journal.
Customer Reviews:
It makes me want to stitch.......2002-03-07
Decorative Borders goes beyond the average, plain, frames for finished needlework. Many of these borders are works of art that can stand on their own. I am especially fond of the floral borders, but there are also instructions for borders appropriate for children, kitchen, beach settings, etc. This is a wonderful book for someone who is looking for a small project.
Customer Reviews:
I love this book.......2002-04-30
I have this in hardback plus dust jacket in perfect condition and despite what it is worth I could not bring myself to part with it. It has beautiful alphabets and borders for every occasion and is laid out in sections for various life events such a birth marriage etc.The charts are large and easy to use with wonderful ideas of how to display your stitching to the best effect. Truly a book to drool over with an american slant.
EXCELLENT BOOK.......1999-04-26
This book has some beautiful alphabet charts and great ideas for using them. I use it as a reference when adapting poems into cross-stitch. Please tell Better Homes and Gardens to bring this book BACK to printing.
Average customer rating:
|
Well Suited: A History of the Leeds Clothing Industry, 1850-1990 (Pasold Studies in Textile History 11) (Pasold Studies in Textile History)
Katrina Honeyman
Manufacturer: Oxford University Press
ProductGroup: Book
Binding: Hardcover
Economic History
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ASIN: 0199202370 |
Product Description
The making of cloth as a central element within industrialization has been the subject of intense scrutiny, yet the industry that created garments from that cloth has been largely neglected. This book remedies this neglect through a study of the Leeds tailoring trade. Leeds occupies a special place in the history of the UK clothing industry: by the outbreak of the First World War it had become the nation's foremost producer of menswear, and the city remained the production and distribution centre for men's tailoring until the 1980s. This book documents the growth of the tailoring industry in Leeds from remarkably small beginnings in the mid-nineteenth century. Developments in manufacturing, and innovations in retailing practices, brought spectacular success, but, from the 1960s, the industry suffered an equally dramatic decline, caused by managerial failure to invest in human resources and by competition from cheap imports. Katrina Honeyman presents an engrossing story of an industry's rise and fall, charting the history of such familiar household names as Burton, Hepworth, Price, and Collier.
Book Description
The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. . How much should I be spending? . What kind of ads should I have? . How big should those ads be? . What headings should I be under? . What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing. As TIME magazine says, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. [He's] easily the most widely respected consultant, speaker, writer on the subject."
Customer Reviews:
Impossible not to profit from this book........2007-09-05
I wasn't expecting much from this book. It's written by a former Yellow Pages salesperson, so I expected a sales letter in book form. But then I found out it was the BEST Yellow Pages salesperson, and I decided to order the book. 300 pages of pure information. Mr. Mahar shows you why Yellow Pages advertising may NOT be for you. That was a surprise.
You get several studies that show which types of businesses profit most from Yellow Pages advertising, and which don't.
He gives a convincing rational for which directories to place your ad in (assuming your area has several).
You also get sample ads to use as templates.
This book covers everything about Yellow Pages advertising. Yellow Pages advertising tends to be the largest advertising expense for small businesses. Using the ideas in this book will easily pay for the cost of the book the first month in the Yellow Pages.
The only flaw I found was that, if Mr. Mahar has Seminars on Yellow Pages advertising, I probably wouldn't go; I just don't see what I could learn that isn't already covered in the book.
Worth its Weight in Yellow Gold!.......2007-04-06
I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for small business owners or anyone who is interesting in producing yellow page copy.
Though certainly geared toward business owners, writing professionals will also find a tremendous amount of applicable information. Maher gives a brief history and evolution of yellow pages, then moves through a logical progression of determining need and on through the process of the finished product. For writing professionals, read through this and then thumb through the yellow pages and see the enormity of a market just screaming for professional assistance. I believe this a market largely untapped by commercial writers.
An outstanding feature of this book, and one found far too seldom, is an abundance of margin space for making notes and good, thick paper that highlighting doesn't bleed through. Business owners will pay for the price of this book a hundred times over and copywriters will find a resource for a niche market rich with possibilities.
The most comprehensive business guide to date........2007-04-03
When small businesses think of advertising, they think newspapers, billboards and expensive media campaigns. Since the invention of the telephone and the yellow pages, there are other, less expensive options, but only if you know what you're doing.
Barry Maher takes the guesswork out of how much ad space to buy and what categories best fit every business in "Getting The Most From Your Yellow Pages Advertising". Maher shows the most cost effective way to advertise, which yellow pages are the best bet for advertising, who is and who isn't being truthful, and gives the straight low down on how to maximize advertising dollars for every type of business, small or large.
Color or black and white? Saving money or betting the farm? Maher details the ins and outs of every facet of yellow pages advertising, from art work to strategies and headings to scams. Turning years of experience in buying and selling advertising into a simple, easy to follow guidebook, Maher demystifies yellow pages advertising in a concise, easy to understand compendium that no business should be without.
OK but not great.......2007-01-10
If you don't know anything about yellow pages advertising this book will give you a good starting point. If you have some marketing experience and are hoping to get invaluable insights then you will probably be disappointed. Certainly the book is well written and helpful. But for the price, I was expecting a lot more.
Media Quotes about "Getting the Most from Your Yellow Pages Advertising" Maximum Profits at Minimum Cost,.......2006-09-26
Just so no one misunderstands, since the publisher's description of the book has disappeared from this page, these media quotes are being posted by the author's assistant, Steve Wilson, to show what the media thinks of "Getting the Most from Your Yellow Pages Advertising." And we've got far more of these than we could ever post. The book truly is "the bible on how to advertise in the Yellow Pages."
"The definitive word on the subject."
-Home Office Computing magazine
"Barry Maher is the nation's leading independent authority on Yellow Pages advertising"
-Simba Information, Inc.
(Publishers, Yellow Pages & Directory Report)
"Discover effective design, layout and copy writing techniques . . . Learn how to design an ad that will get YOUR business the call, even when surrounded by others ads selling the same product or service."
-The Small Business Administration's Success Symposium
"Businesses may be spending 25% of their gross [in the Yellow Pages] and be spread too thin, or they may be overspending at 1%. To make key decisions to best business advantage, an independent and authoritative perspective is crucial. Barry Maher, offers [just that]."
-Retailer News
"This is the best information there is and should answer your questions as well as save you lots of time and money."
-Terry Johnson, President, Dial One
"Maher takes the mystery out of Yellow Pages Advertising. He tells you how to make it work and what to do when it doesn't. A great new resource for small businessmen."
-Ray Schultz, Editor, Direct Marketing News
"The nation's foremost authority on Yellow Pages advertising."
-Dealer Communicator
"The inside scoop on how to make your Yellow Pages advertising dollars pay off . . . Find out what the sales rep won't tell you. Design an ad that really pulls."
-Business Opportunities Digest
"You'll learn how to design an effective ad, keep score on your ad and deal with the sales people when they goof."
-Rudolf Solomon, San Francisco Examiner
"Takes on the topic of Yellow Pages with zeal and humor-while offering practical help in getting the directories to work for you."
-Instant & Small Commercial Printer
"Invaluable insights."
-Restaurant Management Today
"[Maher] has helped thousand of businesses turn their Yellow Pages into gold . . . a complete, step by step program for developing Yellow Pages ads that get the call."
-SBC
"A comprehensive approach to planning and implementing a successful Yellow Pages advertising program."
-Dentist
"Guides [business] on how to get the best return from their Yellow Pages advertising . . . improve response, enhance profits."
-SNIPS
"Provides the stimulus to get your advertising in gear."
-The Competitive Advantage
"Last year, American businesses spent $8 billion dollars on Yellow Pages advertising. For many small businesses, it was their only form of advertising. Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. To help them, Barry Maher . . . [offers] a practical guide to Yellow Pages advertising . . . [providing] insights and advice for small business owners."
-Los Angeles Times
"If you now make use of yellow page advertising in telephone directories, you will be especially interested in what [Maher] . . . has to say about choosing the right ad size, creating the ad that will generate the most response, and how to select the right categories to advertise [under]."
-In Business
"[Packed] with cost cutting tips . . . a super resource. [From the author of] the bible of Yellow Pages advertising"
-Save Your Business a Bundle: 202 Ways to Cut Costs and Boost Profits Now by Daniel Kehrer, Simon & Schuster
"An informative overview of the entire process, including evaluating and selecting the right Yellow Pages book, choosing the right ad size, determining how many ads to run, creating the ad likely to generate the most calls,, and dealing effectively with the phone company and sales reps. He also offers guidance on tracking ads."
-Professional Electronics
"Practical advice on the complete process, from deciding whether to advertise at all to turning callers into customers . . . The advice is detailed and . . . should help improve the reader's directory-buying decisions."
-Fitness Management
"Anyone who has dealt with the Yellow Pages people would welcome the [information]. Wise ad people have said placing a substantial schedule in several phone books is only slightly more complicated than dealing with the U.S. Army."
-Des Moines Register
"The best yellow pages investment I've ever made, making every cent I'm spending on phone directory advertising the most effective it can possibly be. Eliminating every bit of waste. I fully intend to recommend it to all my associates. And none of my competition."
-Dr. S.R. Pampalone, Chatsworth Dental Center
"Many useful tips . . . I am looking forward to getting more clients from yellow pages advertising and, at the same time, saving a great deal of money."
-Vincent A. Lloyd, Lloyd, Hoskins & Pierce
"Tremendous insight into Yellow Pages advertising."
-Dr. Gregory S. Keller, Cosmetic Surgery Center
"An invaluable resource on getting the most bang per buck in advertising . . . [Maher] clears the way through the jungle of options and clearly delineates what is as well as what isn't effective. I recommend it wholeheartedly."
-Michael Parker, President Parker Plumbing
"PIP Printing's retail centers rely on yellow pages advertising to reach business printing consumers every day, but without following a carefully planned strategy, our yellow pages messages could be easily overlooked. Maher offers . . . straightforward guidelines for insuring maximum effectiveness for yellow pages advertising."
-Susan Falk, PIP
"A complete guide to creating a results-oriented program for advertising in the Yellow Pages. It's got everything from how to write an effective ad to where, when, and even when not to advertise."
-B. Dalton Bookseller
"A very valuable resource as I communicate with members of the American Rental Association on ways they can use the yellow pages most effectively."
-Frederick Anderson, American Rental Association
"Cash in on Yellow Pages advertising with [Barry Maher]."
-Pharmacy Newswire, NARD Journal
Book Description
Covers what ads work best and mistakes to avoid.
Customer Reviews:
Worth its Weight in Yellow Gold!.......2007-04-16
I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for small business owners or anyone who is interesting in producing yellow page copy.
Though certainly geared toward business owners, writing professionals will also find a tremendous amount of applicable information. Maher gives a brief history and evolution of yellow pages, then moves through a logical progression of determining need and on through the process of the finished product. For writing professionals, read through this and then thumb through the yellow pages and see the enormity of a market just screaming for professional assistance. I believe this a market largely untapped by commercial writers.
An outstanding feature of this book, and one found far too seldom, is an abundance of margin space for making notes and good, thick paper that highlighting doesn't bleed through. Business owners will pay for the price of this book a hundred times over and copywriters will find a resource for a niche market rich with possibilities.
Stuff you need to know..........2006-09-22
...that will help you make better desisions (or keep you from making all the wrong, costly ones :-).
Pricey but helpful book. A lot of the same information can also be found online by searching "how to create a yellow pages ad".
This covers all print media and strategies for developing your marketing (complete with examples of what a strong ad looks like vs the "not so good"). If you need or want more assistance Barry and company offer their service (paid of course, but their fee structure is comprehensive and reasonable) includes analysis of your ad, suggestions for improvement in addition to (re)designing your ad to reach your target audience.
The two most important bits of information we came away with are these:
1. Unless you are in the ad design field you should _seriously_ consider hiring someone who knows their trade WELL. We needed to make some minor changes to our YP ad from the previous year, and although we started the process "early" (at least what our rep led us to believe was early - 2 months out from their `deadline') we still have NOTHING from the phone companies "design team".
The following sage advice rings true "...yellow page graphic artists are required to output a lot of work in a short period of time. Even the best artist cannot do a great ad in 30 minutes. You honestly want an artist to spend the entire day working on your advertisement, and you want to pay them for it... Graphic artists study art. They do not extensively study business, or copywriting, or marketing, or business law. They do not know about your company, your customers, your capabilities, or how you make money. If you really want effective yellow page advertising, hire the best graphic artist and the best advertising professional you can find [and afford - my emphasis]. Do not leave it for a kid with a computer".
At this point we would be glad to have paid for a quality job done because it would have saved us time lost in having to constantly call our YP rep to find out when the "design team" would have our ad back to be proofed (and our rep's boss wasn't any more helpful either -- this from the "leading" directory in our area, tsk, tsk, tsk), not to mention frustration in having to go through all of that nonsense. We are a small independent music teaching studio and we would have been better served and saved money in the long run by hiring a professional than leaving the design process to some over-worked, under-qualified and probably under-paid novice from the phone companies "design team".
2. Publishers carefully monitor phonebook circulation and usage data. They know exactly how much their book is being used and by whom. If they are not volunteering that information, be extra careful. Alternatively, publishers should also be able to give you information about their competitors. Ask how their book compares to their competition's book. Be persistent and insist on getting this information from them - you're paying for it (by way of placing an ad in their phone book).
This is the reason we are still trying to work out our yp advertising with the "leading" phone co/publisher. They're the one most used in our area. If that was not the case we would have dropped them like a hot sweaty sock!
Barry's book covers so many salient points about YP advertising and the industry that you could read, and re-read it and still find ways to improve your YP ad. A very good investment for any business owner (and the online source above compliments it well - MOO).
Good luck and fortune in all your business endeavors everyone!
This Book is a must for Yellow Page advertisers everywhere........2006-06-17
If you want to create professional looking Yellow Page ad designs that will dominate your Yellow Page advertising competition, you should read this book. While it was written in the eighties, the concepts are still very important today.
--A.Strange, Founder, Ad Revamp * Yellow Page ad design
Personal service. Proven methods. Toll-free advice. www.adrevamp.com
We posted the media quotes and book description below.......2005-12-06
Just so no one misunderstands, since the publisher's description of "Getting the Most from Your Yellow Pages Advertising" has disappeared from this page, we (the author's office) posted both the media quotes below and the book description that follows. Neither of these is meant to be an impartial review but rather a description of what's in the book and what various media outlets have said about it.
Media Quotes about "Getting the Most from Your Yellow Pages Advertising" Maximum Profits at Minimum Cost.......2005-12-06
These media quotes about "Getting the Most from Your Yellow Pages Advertising" are being posted by the author's assistant, Steve Wilson, to show what the media thinks of the book. And we've got far more of these than we could ever post. The book truly is "the bible on how to advertise in the Yellow Pages."
"The definitive word on the subject."
-Home Office Computing magazine
"Barry Maher is the nation's leading independent authority on Yellow Pages advertising"
-Simba Information, Inc.
(Publishers, Yellow Pages & Directory Report)
"Discover effective design, layout and copy writing techniques . . . Learn how to design an ad that will get YOUR business the call, even when surrounded by others ads selling the same product or service."
-The Small Business Administration's Success Symposium
"Businesses may be spending 25% of their gross [in the Yellow Pages] and be spread too thin, or they may be overspending at 1%. To make key decisions to best business advantage, an independent and authoritative perspective is crucial. Barry Maher, offers [just that]."
-Retailer News
"This is the best information there is and should answer your questions as well as save you lots of time and money."
-Terry Johnson, President, Dial One
"Maher takes the mystery out of Yellow Pages Advertising. He tells you how to make it work and what to do when it doesn't. A great new resource for small businessmen."
-Ray Schultz, Editor, Direct Marketing News
"The nation's foremost authority on Yellow Pages advertising."
-Dealer Communicator
"The inside scoop on how to make your Yellow Pages advertising dollars pay off . . . Find out what the sales rep won't tell you. Design an ad that really pulls."
-Business Opportunities Digest
"You'll learn how to design an effective ad, keep score on your ad and deal with the sales people when they goof."
-Rudolf Solomon, San Francisco Examiner
"Takes on the topic of Yellow Pages with zeal and humor-while offering practical help in getting the directories to work for you."
-Instant & Small Commercial Printer
"Invaluable insights."
-Restaurant Management Today
"[Maher] has helped thousand of businesses turn their Yellow Pages into gold . . . a complete, step by step program for developing Yellow Pages ads that get the call."
-SBC
"A comprehensive approach to planning and implementing a successful Yellow Pages advertising program."
-Dentist
"Guides [business] on how to get the best return from their Yellow Pages advertising . . . improve response, enhance profits."
-SNIPS
"Provides the stimulus to get your advertising in gear."
-The Competitive Advantage
"Last year, American businesses spent $8 billion dollars on Yellow Pages advertising. For many small businesses, it was their only form of advertising. Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. To help them, Barry Maher . . . [offers] a practical guide to Yellow Pages advertising . . . [providing] insights and advice for small business owners."
-Los Angeles Times
"If you now make use of yellow page advertising in telephone directories, you will be especially interested in what [Maher] . . . has to say about choosing the right ad size, creating the ad that will generate the most response, and how to select the right categories to advertise [under]."
-In Business
"[Packed] with cost cutting tips . . . a super resource. [From the author of] the bible of Yellow Pages advertising"
-Save Your Business a Bundle: 202 Ways to Cut Costs and Boost Profits Now by Daniel Kehrer, Simon & Schuster
"An informative overview of the entire process, including evaluating and selecting the right Yellow Pages book, choosing the right ad size, determining how many ads to run, creating the ad likely to generate the most calls,, and dealing effectively with the phone company and sales reps. He also offers guidance on tracking ads."
-Professional Electronics
"Practical advice on the complete process, from deciding whether to advertise at all to turning callers into customers . . . The advice is detailed and . . . should help improve the reader's directory-buying decisions."
-Fitness Management
"Anyone who has dealt with the Yellow Pages people would welcome the [information]. Wise ad people have said placing a substantial schedule in several phone books is only slightly more complicated than dealing with the U.S. Army."
-Des Moines Register
"The best yellow pages investment I've ever made, making every cent I'm spending on phone directory advertising the most effective it can possibly be. Eliminating every bit of waste. I fully intend to recommend it to all my associates. And none of my competition."
-Dr. S.R. Pampalone, Chatsworth Dental Center
"Many useful tips . . . I am looking forward to getting more clients from yellow pages advertising and, at the same time, saving a great deal of money."
-Vincent A. Lloyd, Lloyd, Hoskins & Pierce
"Tremendous insight into Yellow Pages advertising."
-Dr. Gregory S. Keller, Cosmetic Surgery Center
"An invaluable resource on getting the most bang per buck in advertising . . . [Maher] clears the way through the jungle of options and clearly delineates what is as well as what isn't effective. I recommend it wholeheartedly."
-Michael Parker, President Parker Plumbing
"PIP Printing's retail centers rely on yellow pages advertising to reach business printing consumers every day, but without following a carefully planned strategy, our yellow pages messages could be easily overlooked. Maher offers . . . straightforward guidelines for insuring maximum effectiveness for yellow pages advertising."
-Susan Falk, PIP
"A complete guide to creating a results-oriented program for advertising in the Yellow Pages. It's got everything from how to write an effective ad to where, when, and even when not to advertise."
-B. Dalton Bookseller
"A very valuable resource as I communicate with members of the American Rental Association on ways they can use the yellow pages most effectively."
-Frederick Anderson, American Rental Association
"Cash in on Yellow Pages advertising with [Barry Maher]."
-Pharmacy Newswire, NARD Journal
Books:
- Developing Strategies for International Business: The Wrap Process
- Dun And Bradstreet Guide Doing Business Around World Revised
- Earned Income Credit: Opportunities to Make Recertification Program Less Confusing and More Consistent
- European Marketing Data and Statistics 2001 (European Marketing Data and Statistics, 2001 36th ed)
- Eurostat Yearbook 2002: The Statistical Guide to Europe (Eurostat Yearbook)
- Exporting and Importing Fashion: A Global Perspective
- External Debt Statistics, 1999-2000
- Financial Geometry: Geometric Approach to Hedging and Risk Management (Professional Finance Series) (Professional Finance Series)
- Futures Spread Trading: The Complete Guide
- Geographies of Commodity Chains (Routledge Studies in Human Geography, 10)
Books Index
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