Connecticut Crime in Perspective 2001: A Statistical View of Crime in the Constitution State (Connecticut Crime in Perspective)

World Of Amish Quilts
Average customer rating:

Good book but not what I thought

What a BEAUTIFUL American Craft Treasure-Trove!

World Of Amish Quilts
Rachel Pellman
Manufacturer: Good Books
ProductGroup: Book
Binding: Paperback

General | Crafts & Hobbies | Home & Garden | Subjects | Books
Quilts & Quilting | Crafts & Hobbies | Home & Garden | Subjects | Books
Amish | Protestantism | Christianity | Religion & Spirituality | Subjects | Books
Similar Items:

Amish Quilt Patterns

The Amish Quilt

A Treasury of Amish Quilts

Amish Quilting Patterns: Full-Size Ready-to-Use Designs and Complete Instructions

Quilts Among the Plain People (People's Place Booklet No. 4)) (People's Place Book)

ASIN: 1561482374

Book Description

Over 100,000 copies in print! A must for quilt collectors and anyone interested in full-size Amish quilts.

Customer Reviews:

Good book but not what I thought.......2006-12-20

I ordered this book as part of my mother's Christmas present. In all fairness, the information about the book did not indicate that it included templates, so I really couldn't deduct any stars for that. I just presumed it included the templates. The pictures are truly beautiful as are the quilts. Mom's pretty smart, so she'll figure out the pattens. I read Beverly Lewis's novels about the Amish, so seeing some of the patterns she has mentioned in her books was great. I even learned what Shoo-fly pie is.

What a BEAUTIFUL American Craft Treasure-Trove!.......2003-11-13

For the color photos alone, this book is a work of art!

WOW! What a collection! It's great even as a "coffee table book" or art book, much more for those who are interested or involved in actual quilt-making or collecting.

Some of the patterns are striking! It's even better than the Antiques Roadshow to be able to find all these quilts/photos in one handy reference. Amish values have a lot to teach the rest of us, and this amazing craftmanship is one of them!

The chapters (found nowhere else!): Color Among the Amish, Quilts in the Life Cycle, Excerpts from a Grandmother's Diary, A Quilting, Contentment Within Limitations, Readings and Sources, Index.

The World of Amish Quilts
Average customer rating:
The World of Amish Quilts
Kenny; Pellman, Rachel Pellman
Manufacturer: Good Books
ProductGroup: Book
Binding: Paperback
ASIN: B000ONA8FK

World of Amish Quilts With Other
Average customer rating:
World of Amish Quilts With Other
Rachel Thomas Pellman
Manufacturer: Good Books
ProductGroup: Book
Binding: Paperback
ASIN: B000N64SCC

Customer Reviews:

Good general overview.......2000-05-12

This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing. The sources at the end of each chapter indicate more detailed coverage. A good book for those entering the DM field and for those looking for a quick review or overview. It is not a handbook, rather, it's more of a basic textbook.

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Average customer rating:

i love this book
Advertising and promotional tools are very important
A Comprehensive and Useful Book
Useful to a marketing student
Don't waste your money on this book !!

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Consumers
Integrated Marketing Communications: Putting It Together & Making It Work
Retailing
Consumer Behavior, Eighth Edition
Sales Management: Analysis and Decision Making

ASIN: 0030352711

Book Description

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.

Customer Reviews:

i love this book.......2004-01-11

Cheung Yin Fan, Octo from City University of Hong Kong, Department of Marketing

Advertising is what my favorite study in University. Indeed, advertising plays a critical role on promote the products and brands, therefore, a well integrated marketing communication plan can help organizations to promote the product and service in the market effectively.

This book, which is written by Terence A. Shimp, provides a basic knowledge and information on design the well integrated marketing communication plan. And the book is divided into six parts as follows.

Part one
It is a introduction of the IMC program in the market and its role in brand equity enhancement.

Part two
It will consider the IMC in the customer¡¦s perspective. Since the main role of IMC plan is communicating the message to customers and persuade the customer to make a purchase decision. It is necessary to understand how the customers think, therefore, auditor introduce the consumer processing model and hedonic experiential model.

The book mentions that a well IMC plan should identify the brand image first, and then understand the target customer needs and wants. It can help the marketers to know what the target customers concerns to make a purchase decision; therefore the marketers can design promotion strategy, which match the customers¡¦ preference, provide some information and satisfy the customers¡¦ requirement.

Part three
The auditor introduces the adoption and diffusion process with the broader issue of how an innovation is communicated and used to promote the new brands in the market.

Also it considers some factors that would affect to promote the new brands. They are opinion leadership, word of mouth, brands name, logos, packages, and point of purchase materials.

Part four
This part concerns about how to implement and manage an IMC plan. It consists of introducing the creative advertising strategy, endorsers and message appeals, the promotional channel, media planning and its analysis.

This part would be the main focus of the books since each task above would be the critical success factors on how the messages deliver in the market and persuade the customers.

Part five
This part consider on the sales promotion management, marketing oriented, public relations and sponsorships. The auditor introduces the promotional devices such as coupon and premiums which would help to implement the IMC plan. In the sponsorship marketing, the auditor introduces how to select the sponsorship events and its benefit on promotion.

Part six
Some external factors would also affect the effectiveness of IMC plan such as regulatory, ethical and ¡¥Green¡¦ issues. To have further understood on those external factors, the auditor describes the factors deeply by providing with examples MarCom.

Due to the study scheme, I just concern about a several part from part one to three in order to prepare the report and tests. Indeed, I love to read its book very much since it has a lot of pictures and examples to explain the comprehensive theory that can attract you to keep on reading. Moreover, the book contains broaden contents to help the reader to plan the IMC program.

And I would also like to recommend the auditors to add more globalize company as an example. Since there are all American companies as an examples in the book that it is not practical in Hong Kong. Moreover, I would suggest the auditor to do an overall summary with a chart or diagram so that the reader can get the focus of the book easily.

Moreover, I like the part of ¡¥creating advertising strategy¡¦ more even it does not have enough colorful pictures. Personally, I love to create advertising; therefore, I like to learn how to make a creative advertising. The auditor just introduces some styles of creating advertising strategies in general; however, it can stimulate me to think out of the box to create an advertisement.

Advertising and promotional tools are very important.......2003-12-30

Teresa Tsang from City University of Hong Kong, Marketing Department

Nowadays, companies need to differentiate them from other competitors in this competitive environment. Advertising is one of the important tools to communicate with customers that your company is different from other companies in terms of brand personality, product quality, service quality and other benefits, etc. Moreover, other promotional tools such as coupon, point of display, premium, etc. also can help to attract customers to buy the products. But advertising is the main communication tool to communicate with customers about the company¡¦s offers and promotional campaign. Therefore, learning how to apply different advertising techniques and other promotional tools is a must in this competitive market.

Actually, my university uses this book as a textbook for the subject of ¡§Integrated Marketing Communications¡¨. I found that this book gives us very useful information about advertising and promotion strategy. This book divides the content into six parts. Each part explains different concepts for readers. Part one is about the overview of integrated marketing communications (IMC) and its role in the brand-equity enhancement. It explains what IMC is and how IMC helps to enhance the brand equity.

Part two talks about positioning and targeting for marketing communications efforts and the communication process between the sender (marketer) and the receiver (customer). Moreover, Shimp explains the differences between consumer processing model and hedonic experiential model since marketers need to understand these models in order to use different advertising and promotional tools to appeal customers.

Part three is bout the marketing communications¡¦ role in facilitating new product adoption since different marketing communications methods are used in different stages of product adoption. Moreover, Shimp also explains the roles of brand names, logos, packages, and point-of-purchases in promoting companies¡¦ products and assisting sales.

Part four involves advertising management. It includes creative advertising strategy, endorsers and message appeals in advertising, and media planning, etc. Since advertising is very important in this competitive marketplace, learning how to apply advertising really can help companies to have better communications with customers about companies¡¦ offers. Moreover, media plan can help marketers to plan which media is the most effective channels to deliver the persuasive messages to customers.

Part five explains trade-oriented and consumers-oriented sales promotion management, marketing public relations (MPR) and sponsorships marketing. Actually, public relation is also important to foster goodwill between the company and the public. Shimp has given different examples to explain proactive MPR and reactive MPR which help readers to understand the concepts easily.

Part six talks about the external pressures which include regulatory, ethical, and green issues on marketing communications. For example, there should not have misrepresentation, omission, or practice that is likely to mislead the customers acting reasonably in the circumstances. Therefore, there is a need for marketers to practice ethical advertising; otherwise, it will damage companies¡¦ reputation and lose customers.

We can see that this book can teach us much useful knowledge about advertising, promotion and other marketing communications approaches. I believe that better use of marketing communications can project better image and deliver clearer messages to customers. Moreover, successful advertising can project a good impression in customers¡¦ hearts for a long time. Therefore, this book can help readers to grasp the knowledge of integrated marketing communications and apply in real situation to build companies¡¦ reputation and gain more customers. I hope that all readers can also enjoy reading this book and find useful knowledge from this book.

A Comprehensive and Useful Book.......2002-02-11

To communicate effectively and efficiently with the customers, only advertising, the most common way people think of, is not enough. Supplemental tools have to be integrated with it to implement the most relevant form of persuasive communication program. How? The book "Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications" can help you a lot.

This book is very clear and comprehensive. Shimp first explains why IMC is very important in modern marketing and defines what IMC is. Then, he focuses on the perspective of customers and provides us with different useful tools including promotion, packaging and branding strategies, point-of-purchase communication, market-oriented public relations, event-and-cause oriented sponsorship and personal selling, to write an IMC plan in order to communicate with the target audience with the right message and the right methods, so that resources will not be wasted in the irrelevant areas.

This book is very rich in content. Examples and applications are widely used. A detailed example is given at the beginning in each chapter. And there are a lot of articles quoted in the parts of IMC FOCUS and GLOBAL FOCUS from different journal and research that can let us know more about the related topics.

It is easy to understand as well. Some theories are illustrated by charts and diagrams. And sometimes advertisements are shown to make the theories more concrete. The advertisements can also enhance the visual impact and arouse our interest to read the book.

Marketing communication is very important for the success of a company. Want to know more about it. Read the book!!!

Useful to a marketing student.......2001-12-19

I believe this book is worth reading for a marketing student. This book provides us with clear concept and many useful examples. It helps me to understand the theories much more easier. Actually, it is much easier to explain advertising by showing us different ads. For example, when talking about sign and symbol in advertising, it is great to show us that how sign and symbol used in different ads. Besides real life examples, this book can also make use of many flow charts or diagram to help exam the theories and the concept in IMC and advertising. These flow charts help me to under and remember the logic very easily. I have to say I learn a lot from this book.

Don't waste your money on this book !!.......2001-02-02

Please check its table of contents first !! Do you notice there is no a chapter to tell you how to write a IMC plan, even a sample !! In a real world, as a marketer, you need to work out marketing communication plan including situation analysis, objectives, communication strategy, action plan.... but how to "intergrate" them together is very important !! And the book should tell us "how", not only introduce different communication tools. Maybe this book should change its title as "marketing communication"!! Drop off "integrated" !!

Average customer rating:

Great concept
Articulated the benefits of Direct Mail + Telemarketing

Integrated Direct Marketing
Ernan Roman
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

OPT-IN MARKETING : How the Breakthrough Process of Consensual
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Successful Direct Marketing Methods, Seventh Edition
Made to Stick: Why Some Ideas Survive and Others Die

ASIN: 0844233498

Book Description

"The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness." -- Stan Rapp Chairman, Cross Rapp Associates Author of Maximarketing and Beyond Maximarketing "The integrated direct marketing process reminds us to contact customers and prospects on their terms, not ours. Customers want to be treated like individuals, not averages. Ernan Roman helps us realize that, with the right data, customer relationships can still be one-to-one without being face-to-face." -- J. Michael Lawrie U.S. Vice President and Area General Manager IBM Corporation "Ernan Roman, in this new volume, confronts the extraordinary changes in database technologies that are shaping the communications of tomorrow. A valuable resource for all marketers aiming for the highest return on their marketing investment." -- Jonah Gitlitz President, Direct Marketing Association "An important how-to book for any marketer serious about rationalizing the marketing communications budget and improving ROI." -- Don Pepper Co-author of The One to One Future: Building Relationships One Customer at a Time "The essential bootstrapper's guide to high-impact marketing. . . . If you're running an entrepreneurial company, buy this book, read it, make your management team read it, and begin implementing the ideas today." -- George Gendron Editor-in-Chief Inc. magazine

Customer Reviews:

Great concept.......1999-03-10

Great concept that would be fairly difficult to implement...but worth it. Excellent seminar is available from AMA. Good real-world examples and metrics.

Articulated the benefits of Direct Mail + Telemarketing.......1998-09-25

Great reference. The case studies show specifically how the program works. Also, the detailed forms and plans in the appendices help you start using the material immediately. Being in the business, I found this very useful!

Average customer rating:

The New Integrated Direct Marketing
Mike Berry
Manufacturer: Gower Publishing Company
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0566079607

Brokers positive on integrated benefits.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

Average customer rating:

Brokers positive on integrated benefits.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Lee Ann Gjertsen
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 7, 1997. The length of the article is 843 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A study by the Integrated Benefits Institute of San Francisco, CA, indicated that many insurance brokers are positive about offering integrated insurance benefits. Integrated benefits comprise disability coverage, workers' comp and medical coverage for employees and employers in one package. Larger fees and increased market share are two of the reasons that brokers trained in integrated benefits find the field appealing.

Citation Details
Title: Brokers positive on integrated benefits.
Author: Lee Ann Gjertsen
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 7, 1997
Publisher: The National Underwriter Company
Volume: v101 Issue: n27 Page: p21(1)

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Communicating Globally: An Integrated Marketing Approach

Average customer rating:

Communicating Globally: An Integrated Marketing Approach

Communicating Globally: An Integrated Marketing Approach
Don E Schultz , and Philip J. Kitchen
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

Communications | Skills | Business & Investing | Subjects | Books

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Global Marketing and Advertising: Understanding Cultural Paradoxes

ASIN: 0844225223

Book Description

How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information. Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation

Customer Reviews:

Communicating Globally: An Integrated Marketing Approach.......2000-05-03

Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.

Average customer rating:

DBS providers in danger of being locked out of digital tuner integrated TVs in North America, says ABI Research.(Market Intelligence): An article from: Wireless Satellite and Broadcasting Newsletter

Manufacturer: Information Gatekeepers, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Wireless Satellite and Broadcasting Newsletter, published by Information Gatekeepers, Inc. on May 1, 2004. The length of the article is 379 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: DBS providers in danger of being locked out of digital tuner integrated TVs in North America, says ABI Research.(Market Intelligence)
Publication: Wireless Satellite and Broadcasting Newsletter (Newsletter)
Date: May 1, 2004
Publisher: Information Gatekeepers, Inc.
Volume: 14 Issue: 5 Page: 10(2)

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Entrepreneur Magazine: Guide to Integrated Marketing

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Entrepreneur Magazine: Guide to Integrated Marketing
Jeanette Smith
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 0471124419

Book Description

Big-business marketing on a small-business budget!

Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-life examples from successful ads, marketing strategies, promotions, and publicity releases to demonstrate winning marketing techniques. Then she explains how integrated marketing can magnify the effect of every marketing effort and save money at the same time. For example, you'll learn how to write a terrific press releaseâthen you'll discover how to quadruple its power with integrated marketing techniques. You'll also learn to Identify your target market and focus your message

Find the right mix of marketing media for your company
Write great copy for ads, direct mail, TV, and radio
Get the biggest bang for your promotional buck
Advertise on cable TV, radio, and even the Internet

ENTREPRENEUR Magazine is the banner publication of Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000.

JEANETTE SMITH is a public relations expert with over 40 years in the business. Her critically acclaimed book, The Publicity Kit, was called "a marketing communication diamond" by Soundview Executive Summaries.

Also available from the Entrepreneur Magazine library:

The Entrepreneur Magazine Small Business Advisor
The Entrepreneur Magazine Small Business Answer Book
Making Money with Your Personal Computer
Small Business Legal Guide
Starting an Import/Export Business
Starting a Home-Based Business
Successful Advertising for Small Businesses

Average customer rating:

Integrated Direct Marketing -
Ernan Roman -
Manufacturer: NTC Publishing -
ProductGroup: Book
Binding: Hardcover
ASIN: B000P13R5E

J&H introduces 'integrated wrapup'. (Johnson and Higgins): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

Average customer rating:

J&H introduces 'integrated wrapup'. (Johnson and Higgins): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Victoria Sonshine Pasher
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on December 2, 1996. The length of the article is 767 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Johnson and Higgins has introduced an owner-controlled insurance program for large, complex private and public building projects. The insurance program covers all job-site risks, such as building site pollution remediation, financial risks for project participants, the physical loss risks and professional errors and omissions coverage.

Citation Details
Title: J&H introduces 'integrated wrapup'. (Johnson and Higgins)
Author: Victoria Sonshine Pasher
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: December 2, 1996
Publisher: The National Underwriter Company
Issue: n49 Page: p37(2)

Distributed by Thomson Gale

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