The Global Marketing Imperative

Book Description

Alerts every business--whether current customers are local, domestic, or international--to the window of opportunity open to those willing to explore global markets
Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
Shows you how to strike back when world competitors more into your territory and shrink your market
Serves as a guide to little-known sources of financing and credit to back your international venture
Explains all the strategic alternatives for going global--from exporting and licensing to distributorships and joint ventures
Helps you present, promote, and price your products and services to appeal to multiple world markets
Introduces you to the mysterious world of countertrade--and shows how successful businesses barter cars for coffee and computers for carpets and turn them into cash
Equips you to ride out the risks and reap the rewards of world-class entrepreneurship

The global imperative: Marketing and management, theory and applications

Average customer rating:

The global imperative: Marketing and management, theory and applications
Richard Alan Kustin
Manufacturer: Whittier Publications
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006R7F64

Book Description

Praise for the classic guide to gaining a psychological advantage in investment and trading

"The Investor's Quotient is destined to go down in history as the ultimate book on investor psychology . . . it explains the psychology of a trader in clear and simple English . . . and it teaches highly effective methods designed to improve the bottom line . . ."-Larry Williams, author Long-Term Secrets to Short-Term Trading

"The Investor's Quotient is a welcome breath of fresh air in what has been a too-long-avoided subject-the psychological reasons why some people win and most others lose in the commodity markets. More than that, Jake Bernstein proves in this book he is an excellent teacher, and clearly and candidly shows how greater knowledge of yourself can become your most effective trading tool. It's a must for every trader's library."-Leon Rose, Publisher Newsletter and Managed Account Reports

"Should be required reading for all traders and investors. It has helped immeasurably through the years . . . I'd be lost without it."-Don Sarno, Former Director
Commodities Educational Institute

"This is the classic book on investor psychology. It has paved the way to a new era of investor success and self-confidence . . ."-Steve Moore
Moore Research Center

". . . convincing . . . This thoroughgoing manual should help impulsive investors save money."-Publishers Weekly

For updates on new and bestselling Wiley finance books: wiley.com/wbns

Customer Reviews:

The Worst Author - Ever.......2006-02-14

Save your money. Never, never waste your funds on the drivel this author produces!!

A profitable trader would never have time enough to write even one tenth the quantity of words this person produces.

Find traders that actually make money to learn from. There are a few that have written good books.

As starting points for trading:
For equities traders try: Professional Stock Trading
For futures traders try: Trading Day by Day
For psychology of investing try: Trading in the Zone

These are simply starting points, but are written by REAL traders (Mark Douglas excluded), not worthless-book producers.

One of the better Pych books.......2005-11-30

Jake is honest and blunt like you would expect from a good therapist. I especially liked the blend of theory and application when discussing trading problems. This book has essential information that is approached in an interesting way.

HUGE DISSAPOINTEMENT.......2004-12-04

Very poor book. Too many general stuff. Too many Freud and so little real advices. Completly useless. If you need serious psychology help for your trading, buy Mark Douglas and don't spent money on Bernstein.

This is a MUST READ for all serious investor/trader.......2004-06-15

if you are allowed to buy only one book that deals with the psychology of trading. this will be it. what is excellent about this book is it gives you an idea on how to improve yourself using psychology.

in the first few chapters of this book, mr bernstein links the science of psychology to the 'science' of investing. exploring the various branch of psychology, then comparing psychology to our trading behaviour to show how it is linked.

after that, mr bernstein goes on to tell you the many ways in which we can use what is learned in the science of psychology to improve, correct and/or enchance our trading. 200 odd pages of relevant materials and wise words on how you can go about doing it.

the author is a very good and methodical teacher. bringing out each aspect of our trading, showing us how we can look for weaknesses and improve. ie he talks about our personal beliefs, how our childhood can affect our trading style, our relationship with broker/spouse/family, our methods, or even certain specific probelms like not able to cut losses etc. analysing each aspect, allowing us to understand how it can affect our trading, and then show us how we can correct/improve. he even teaches the reader how best to read books!

after reading this book, you should learn much about yourself and the kind of trader you are. you will also learn the best way to help yourself, to improve on any weaknesses.

if there is a degree on trading, this is the definitely one of the main texts. i will also confess that my trading has improved tremendously since reading this book, from annual loser to annual winner.

this book is highly recommended. it will also stand the test of time, i strongly believe it will still be as relevant 300 years from now!

Indeed an excellent book!.......2004-01-28

Wow--I am truly impressed with the quality and content of this book! Fortunately, the short profile quiz in the book identified me as a trader who already has strong self-discipline and a good working understanding of trading psychology and as someone who might not need to read further chapters, but I was still able to pick up pointers and solutions to the remaining problems that plague me (getting out of a position too soon, or getting out too late--both problems falling in a class called "non-specific fear or greed"). Friends of mine who have weaker self-discipline clearly exhibit many of the psychological problems that Bernstein describes as common amongst traders, especially a strong aversion to using stops for money management/loss control. I find many of his repair techniques to be similar to those used in neuro-linguistic programming (NLP) to treat other behavioral/psychological problems, and I appreciate his respect for many different trading styles and systems; unlike many other writers, who say that their system is the ONLY system or ONLY way to consistently profit, Bernstein stresses that ANY trading system/methodology or lack thereof will work so long as the trader has the psychology and discipline to execute it. Bernstein of course advances his own trading rules, some of which I don't agree with but which are not wrong--just not my style. Whatever *your* trading style, I'm sure you'll benefit from learning how to better implement it, so read this book! Needless to say, this is one of the few books that I've decided shall have a permanent place on my trading library shelf. It is at once detailed and scientific in content, yet easy to read and understand and will be re-read in times of trading weakness.

Average customer rating:

Review of Ties That Bind

A classic in business ethics

Shared ethics in a globalized world

Ties That Bind: A Social Contracts Approach to Business Ethics
Thomas Donaldson , and Thomas W. Dunfee
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
Ethics | Business Life | Business & Investing | Subjects | Books
General | Philosophy | Nonfiction | Subjects | Books
Similar Items:

Ethics and Excellence: Cooperation and Integrity in Business (The Ruffin Series in Business Ethics)

Business Ethics: The State of the Art (The Ruffin Series in Business Ethics)

Corporation Be Good! The Story of Corporate Social Responsibility

The Ethics of International Business (The Ruffin Series in Business Ethics)

The Market for Virtue: The Potential And Limits of Corporate Social Responsibility

ASIN: 0875847277

Book Description

By whose standards should business be judged? As the world of commerce expands to include a diverse mix of countries, cultures, and institutions, the answer to this question grows increasingly complicated. Some cultures emphasize individual property rights, while others favor cooperative behavior and societal sharing. Corporate leaders face ethical dilemmas everywhere, and as businesses cross international boundaries, the challenges escalate.

Ties That Bind, written by two leading thinkers in the field of business ethics, offers a new approach to resolving today's most pressing debates about business behavior among diverse groups of people. Drawing from classic political philosophy and leading-edge social contract theory, Donaldson and Dunfee present a much-needed framework for making sensitive ethical judgments about economic and business behavior.

The authors-widely acclaimed for their landmark work with Integrative Social Contracts Theory (ISCT)-suggest that we must reconcile the "empirical" approach to business ethics, which stems from existing business practices, with the "normative," which reflects hypothetical contracts between economic participants.

To illustrate the implications of their ISCT method, Donaldson and Dunfee address practical issues, from gender conflicts and bribery to host country relations and selling derivatives on Wall Street. They cite examples from well-known companies, including AT&T, Levi-Strauss, and Royal Dutch/Shell, throughout.

Building on the fundamentals of respect and tolerance, Ties That Bind is an inspiring guide to the new social contracts for business, one that reflects the rich mix of cultural and religious attitudes in our global society.

Customer Reviews:

Review of Ties That Bind.......2000-07-04

Tom Donaldson and Tom Dunfee are two of the leading business ethicists in the world. Both at the Wharton School of Business, Donaldson and Dunfee have developed a unique normative framework for assessing moral issues in business. They borrow from two kinds of contracts: the social contract tradition articulated by philophsers such as Hobbes, Rousseau, and Rawls and extant social contracts, which are the real contracts developed by institutions in real communities. Donaldson and Dunfee wish to respect the particularity of individual cultures and therefore accord significant moral weight to extant local norms. If those norms allow for individuals to consent to the norms, they are authentic. They are not morally obligatory, however, unless they also pass a second test. This second test requires that the local norms not conflict with "hypernorms" which are cross-culturally demonstrated moral principles that accord with formal philosophy. If norms pass this test as well, then they are also legitimate.

Donaldson and Dunfee develop a comprehensive set of criteria to determine whether or not a hypernorm exists and they also make numerous applications of their theory to actual business issues. In doing so, they also create "rules of thumb" or priority rules, to assist in determining what norms should apply when.

The book also contains a very interesting discussion on the morality of bribery. Donaldson and Dunfee argue that bribery typically violates local norms as well as hypernorms. This case stands as an interesting test of their theory.

This is one of the best books on business ethics available. For those inclined toward the persuasiveness of the social contract tradition, this is a must-read book. Even for those who are skeptical about that tradition, as am I, this book is an illuminating, challenging, and accessible book.

Tim Fort Bank One Corporation Assistant Professor of Business Administration University of Michigan Business School Ann Arbor, MI 48109

A classic in business ethics.......2000-07-01

"Ties That Bind" is must reading for anyone interested in business ethics. It addresses one of today's most pressing questions: how do we define the ethical in a world with many different cultures, value systems, and beliefs? Donaldson and Dunfee, two Wharton School professors, avoid the pitfalls of ethical relativism by identifying shared values, or "hypernorms," which they incorporate into a broader framework that also respects cultural differences. This book is the most ambitious, thoughtful effort to date on this pressing subject. I've taught business ethics to MBA students at a number of top business schools around the world, and have consulted with executives at many Fortune 500 companies. Both students and executives find Donaldson and Dunfee's social contract approach to be the best model for ethical decision-making in international business contexts. The book will be extremely useful and interesting to thoughtful scholars, executives, and students. It is already becoming a classic in the field of business ethics.

Shared ethics in a globalized world.......2000-06-08

By whose standards should business be judged? Do corporations have any obligation to protect the human rights of those affected by their decisions? Large global companies increasingly find themselves facing ethical dilemmas in their dealings across multiple cultures while in the spotlight of the media and under the scrutiny of a wide variety of interest groups.

The two authors are distinguished professors in law and ethics. The resulting book is a detailed, even ponderous study of the philosophical and ethical considerations that need to inform decision making in these circumstances. The results are intended for practical application and are illustrated by a variety of case studies, but the argument is presented in formidably academic terms and is not easy to read.

The core of the model is a hierarchy in which there are:

* 'hypernorms' or universals that must be observed whatever the culture;

* norms or precepts that, although not universals, are consistent between all significant interests or stakeholders who may be affected by a decision; and

* 'moral free space' - factors which are not in conflict with any of the higher norms and where, after consideration of the various interests and stakeholders, decisions may vary according to company philosophy, culture of the host country and so on.

Book Description

PricewaterhouseCoopers Corporate Taxes 2000-2001: Worldwide Tax Summaries gives you invaluable up-to-date information on corporate tax issues, rules, rates, and regulations on the tax systems of over 100 countries. With insights on tax planning, foreign investment, tax reform, and much, much, more, it's the most comprehensive resource available.

Organized to make it easy to assess the impact of worldwide tax systems on investment and planning decisions
Includes sample computations to simplify complex issues and illustrate basic rules
Revised annually to reflect the latest corporate tax changes.
Includes a special section that shows foreign investors the best way to direct their Investment in other countries

Individual Taxes 2001-2002: Worldwide Summaries

Average customer rating:

Individual Taxes 2001-2002: Worldwide Summaries

Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Military | Specialties | Law | Subjects | Books

General | Taxation | Law | Subjects | Books

Book Description

PricewaterhouseCoopers Individual Taxes 2000: Worldwide Tax Summaries sorts out the basic tax rules and regulations for individuals and employees. It is an invaluable resource for multinational employers and expatriate employees.

Organized to make it easy to assess the impact of worldwide tax systems on investment and planning decisions
Covers income taxes on individuals, nonresidents, as well as other taxes
Updated annually, the tax summary for each country is supplemented by a sample individual tax calculation to illustrate the basic rules applicable to individuals

Individual Taxes 2004-2005: Worldwide Summaries (Worldwide Summaries Individual Taxes)

Average customer rating:

Individual Taxes 2004-2005: Worldwide Summaries (Worldwide Summaries Individual Taxes)
PricewaterhouseCoopers LLP
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Taxation | Law | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0471653934

1991 International Accounting Summaries: A Guide for Interpretation and Comparison

Average customer rating:

1991 International Accounting Summaries: A Guide for Interpretation and Comparison
Coopers , and Lybrand Internatinal Tax Network
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

International | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books
ASIN: 0471542040

1996 International Tax Summaries: A Guide for Planning and Decisions (Worldwide Summaries 2 Volume Set)

Average customer rating:

1996 International Tax Summaries: A Guide for Planning and Decisions (Worldwide Summaries 2 Volume Set)

Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

International | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Law | Subjects | Books

Non-US Legal Systems | Perspectives on Law | Law | Subjects | Books

General | Taxation | Law | Subjects | Books

General | Law | New & Used Textbooks | Stores | Books

Tax | Law | New & Used Textbooks | Stores | Books

General | Business & Finance | New & Used Textbooks | Stores | Books
ASIN: 0471138398

1997 International Tax Summaries: A Guide for Planning and Decisions

Average customer rating:

1997 International Tax Summaries: A Guide for Planning and Decisions

Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Non-US Legal Systems | Perspectives on Law | Law | Subjects | Books

General | Taxation | Law | Subjects | Books

1998 International Tax Summaries: A Guide for Planning and Decisions (Worldwide Summaries 2 Volume Set)

Average customer rating:

1998 International Tax Summaries: A Guide for Planning and Decisions (Worldwide Summaries 2 Volume Set)
Coopers & Lybrand
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Taxation | Law | Subjects | Books

General | Law | New & Used Textbooks | Stores | Books

Tax | Law | New & Used Textbooks | Stores | Books

General | Business & Finance | New & Used Textbooks | Stores | Books
ASIN: 0471182346

Corporate and Individual Taxes 2001-2002: Worldwide Summaries

Average customer rating:

Corporate and Individual Taxes 2001-2002: Worldwide Summaries
PricewaterhouseCoopers
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

Corporate Finance | Finance | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Military | Specialties | Law | Subjects | Books

General | Taxation | Law | Subjects | Books

Book Description

The PricewaterhouseCoopers International Tax Summaries has been the recognized authority on the subject for more than a decade. It is the first and most well respected guide of its kind. This title is a two-volume set which includes:

Volume One: Corporate Taxes
Volume Two: Individual Taxes
Contains all relevant tax information of over 100 countries in a single source, divided into two volumes: corporate and individual taxes.
Incorporates latest changes in international tax reform.
Special section shows foreign investors the best way to direct their investment in other countries.
Provides sample corporate tax computations to illustrate how the information provided in this book is used in calculating income taxes.
Revised annually

Corporate and Individual Taxes 2004-2005 Worldwide Summaries (Worldwide Summaries 2 Volume Set)

Average customer rating:

Corporate and Individual Taxes 2004-2005 Worldwide Summaries (Worldwide Summaries 2 Volume Set)
PricewaterhouseCoopers LLP
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Taxation | Law | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0471653918

Corporate Taxes 2003-2004: Worldwide Summaries (Worldwide Summaries Corporate Taxes)

Average customer rating:

Corporate Taxes 2003-2004: Worldwide Summaries (Worldwide Summaries Corporate Taxes)
PricewaterhouseCoopers LLP
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | Taxation | Law | Subjects | Books

General | Reference | Subjects | Books
ASIN: 047145947X

Book Description

Large international corporations and accountants representing international interests require the most up-to-date information regarding tax issues in countries around the world. Corporate Taxes 2003-2004 provides vital information on the corporate implications of the tax systems of over 120 countries.

Books:

Books Index

Books Home

Recommended Books