Ten More Texans in Gray

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Curtis Grace-Encore: Collection from a Kentucky Cook
Curtis Grace
Manufacturer: Mcclanahan Pub House
ProductGroup: Book
Binding: Hardcover

Reference & Collections | Biographies & Memoirs | Subjects | Books
General | Cooking, Food & Wine | Subjects | Books
ASIN: 0913383589

Book Description

Ranging from the early houses of 1659-1750 through the handsome mansions of the Greek Revival period, this chronological tour offers over 300 black-and-white photographs plus a wealth of information on tasteful adaptations or restorations of old houses.

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Old Houses in Nantucket
Kenneth Duprey
Manufacturer: Architectural Book Publication Co.
ProductGroup: Book
Binding: Hardcover
ASIN: B000J2ZRHK

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Old Houses of Nantucket
Kenneth Duprey
Manufacturer: Architectural Book Pub.
ProductGroup: Book
Binding: Hardcover
ASIN: B000LDSS8W

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Old Houses on Nantucket
Kenneth Duprey
Manufacturer: Architectural Book Publishing Co.
ProductGroup: Book
Binding: Hardcover
ASIN: B000NP2J60

Underhill's the Old Houses on " Sconset Bank. The First History of Siasconset, Nantucket Island America's Most Unique Village

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Underhill's the Old Houses on " Sconset Bank. The First History of Siasconset, Nantucket Island America's Most Unique Village
Henry Chandlee Forman
Manufacturer: The Myacomet Press, Nantucket.
ProductGroup: Book
Binding: Paperback
ASIN: B000PGGUNK

Product Description

The first History of Siasconset Nantucket Island. America's Most Unique Village.

Average customer rating:

Underhill's the old houses on 'Sconset Bank: The first history of Siasconset, Nantucket Island, America's most unique village
Edward F Underhill
Manufacturer: Myacomet Press
ProductGroup: Book
Binding: Unknown Binding

Book Description

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” include: understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.
Customer Reviews:

Overpriced for what you get.......2007-10-22
This book does have a lot of useful information contained within the pages but it is impossible to sit down and read it. The writing is very bland and I think it would be impossible to read it cover to cover. However I have skimmed through the entire book to get a better understanding of its contents and refer back to it from time to time during projects.

As for the online portal I agree with the other reviewer, it is not worth the price of the book. And I really didn't like that it expires after a year.

If you are even looking at this book, I assume it is required reading for a class. If that is the case, buy it used, even if you don't get the online access, it is not worth the extra money.

The only thing active is the buyer's credit card! Tell your University not to use this book!.......2006-06-29
There is NO review material in this book. All of the review material must be accessed online. An activation code that expires after a year must be used to access any of the online review material.

My new finance books (hardback) cost only $35 more for double the number of pages, smaller print (the print size in Kotler's book looks like a freshman trying to make the minimum page length), and hundreds of exercises.

Marketing 2.0 is not worth anything close to the price. The buyer essentially receives a $115 magazine with an offer to subscribe to the publishers site.

Average customer rating:

Outdated

Don't bother buying this book

Very good, but dated

A second edition is urgently needed

A very practical book - I love it !

Principles of Internet Marketing
Ward Hanson
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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Similar Items:

E-Marketing (4th Edition)

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Advertising on the Internet, 2nd Edition

Internet Marketing

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition

ASIN: 0538875739

Book Description
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.
Customer Reviews:

Outdated.......2007-01-26
Well intentioned, and a good overview.... for 1999. The web and the world have changed substantially since the book was published.
Don't bother buying this book.......2005-11-09
I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding Internet Marketing, and never gets to anything that could be used or implemented in the business world. Topics are explained without giving specific details as to how to implement the Internet Marketing idea. A very specific example is a description of viral marketing which the author refers to as "Creating a Wave." The short section goes on to say that free media, publicity and word of mouth are important. Of course they are. But how do you get them? I feel sorry for the students that are required to purchase this book. I guess they'll have to learn Internet Marketing on the job. I'm glad I only paid $10 for this book used instead of the $90+ list price.
Very good, but dated.......2003-10-16
This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the "New Economy". I perused it again recently for a seminar I am giving, and it is still an excellent reference book. I would give four stars to an updated edition. I don't know if they are planning it.
A second edition is urgently needed.......2003-04-10
I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in the net to round most of the topics.
A very practical book - I love it !.......2001-05-06
This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of very interesting case studies in it, and most important of all, the book contains a lot of very useful and updated researches and statistics that confirms a lot of beliefs ( and clear lots of doubts) I have had in my job. Don't be put-off by the title of the book " Principles of Internet marketing" - they are not pure academic / classroom-type "principles", they are very applicable to the real business world ! If you are working in the internet marketing area, or if you plan to enter this field, don't miss this book !!!

Average customer rating:

Useful, comprehensive contribution to a dynamic subject.

Current and accurate information, overpriced

To academic students, this will be good guide!

Marketing on the Internet: Principles of On-Line Marketing
Judy Strauss , and Raymond Frost
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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Principles of Internet Marketing

E-Marketing (4th Edition)

ASIN: 0130105856

Customer Reviews:

Useful, comprehensive contribution to a dynamic subject........1999-10-06
I wish to share with you my enthusiasm for this new book. Its arrival adds substantially to the resources available for those who wish to teach marketing using the new media and technologies.
The book has many merits. Its structure and thorough presentation of important aspects of its chosen subjects are valuable; it provides guidance on how Web and other resources can be used by marketers. It does not assume too much familiarity with the Internet, and avoids too much technical treatment of issues which are of peripheral interest to marketers. It has a clear focus on how traditional marketing tools and techniques can be complemented by resources of the Internet. The guidance for an Internet marketing plan is of special interest to us.
My main reservation is that the book is America-centric. As we move into the wired world of the new millennium it will be necessary for marketers to take a global perspective on many of the issues dealt with here. (But let us rejoice! - the Web site promises updates and developments in this area.)
That said, this is a welcome addition to a fast-changing and important subject area.
Finally, I observe that the UK paperback price at seems to be significantly lower than the USA textbook price. Enjoy!
Current and accurate information, overpriced.......1999-08-31
Great book. Covers all the areas of online marketing. Very current (1999) but overpriced. I did not purchase it as a textbook so I may not see all the value in the work. It is not about getting your web site on search sites but how to market it as a brand etc. Five stars for content less one for high price. Dan
To academic students, this will be good guide!.......1999-08-20
It is rare to find a systematical internet marketing book, but this is good to study to beginners. besides the end of the chapter can help us create Internet marketing plan. If you work in the marketing department, this is a little boring.

Average customer rating:
Principles of Direct And Database Marketing
Alan Tapp
Manufacturer: Financal Times Management
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Retailing | Industries & Professions | Business & Investing | Subjects | Books
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ASIN: 0273683551

Average customer rating:
E-Business: Principles and Practice
Jennifer Rowley
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 0333949137

Book Description
This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.

Average customer rating:

easy to read but disappointing

Easy to read, but a little disappointing

Great Introduction to the future of marketing!

Great Introduction to the future of marketing!

This book is made difficult to read because of bad design.

Marketing: Principles and Perspectives Loose Leaf
William O Bearden , Thomas N Ingram , and Raymond W LaForge
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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Marketing: An Introduction, 7th Edition

Re-Creating the Corporation: A Design of Organizations for the 21st Century

Weirdos in the Workplace: The New Normal--Thriving in the Age of the Individual (Financial Times Prentice Hall Books)

Marketing (Mcgraw Hill/Irwin Series in Marketing)

Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)

ASIN: 0256218978

Book Description
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In addition, for the second edition we have added a focus on customer loyalty and cross-functional teams, as well as full integration of the Internet. Bearden not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises which strengthen decision making skills.
Customer Reviews:

easy to read but disappointing.......2001-09-27
I picked up this book as a preparation for the CLEP marketing exam. While it is easy to read, the layout is cluttered and distracting. The authors give a rah-rah treatment to e-commerce, presenting multiple .com case studies throughout the book (each chapter begins with an internet site and description).
It is clear that the authors were infatuated with the so-called "new economy," and the book suffers a lot as a result. Using it as a primer is tiring, as you have to separate the essentials of marketing from the e-commerce cheerleading.
The publisher's website does have quizzes to test on the material, which I like, but overall, I was still somewhat disappointed.
Easy to read, but a little disappointing.......2001-09-24
I purchased this book as a primer on Marketing, as a preparatory resource for the CLEP Principles of Marketing exam (3 semester hours). The book effectively presents the basic terms and ideas in an airy, easy to read manner. Also, the book's website contains quizzes that help reinforce the information, which is greatly appreciated.
However, I was somewhat disenchanted with the content which reaches for a "futuristic" flavor and misses something in the process. In my opinion, the book concentrates too heavily on .com companies (some of which are now bankrupt and defunct) and gives an overall rah-rah treatment towards e-commerce. Anecdotes abound and are used as filler in the main text, instead of informational sidebars. Every chapter is introduced with another website URL emblazoned across the top of the page in a putrid yellow color.
Thankfully, the authors did include a paragraph or two dissuading the reader from using SPAM (unsolicited email marketing), but it was a footnote in an otherwise verbose volume. I was somewhat offended that from the context of those paragraphs, and an anecdote about one company's 12% response rate (versus 1% for direct mail) which is misleading and would probably leave marketing students thinking that spam was effective.
For what I purchased the book for, it accomplishes the goals, albeit in a verbose manner.
Great Introduction to the future of marketing!.......1999-01-04
I used this book as an introduction to marketing at the School of Management at Syracuse University. I found the to be thought out well, layed out in a logical format and it was current with all information. It was more interesting than most text books.
Great Introduction to the future of marketing!.......1999-01-04
I used this book as an introduction to marketing at the School of Management at Syracuse University. I found the to be thought out well, layed out in a logical format and it was current with all information. It was more interesting than most text books.
This book is made difficult to read because of bad design........1998-05-15
Throughout the book, I have found numerous typographic errors, and poor design and layout. The "real-world" examples of different issues and topics are an asset to the text, and save it from being COMPLETELY worthless. The index is not comprehensive. and when looking for clarification of terms, it is virtually useless.

Average customer rating:
The Online Business Setup, Amazon Sales, Godfather Principles for Internet Marketing Products Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000XKW2D0

Average customer rating:
The Online Business Setup, Cheap Marketing, Godfather Principles for Broadband Internet Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000WK18ZY

Average customer rating:
The Online Business Setup, Cheap Marketing, Godfather Principles for Dial-up Internet Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000WJXJE8

Average customer rating:
The Online Business Setup, Cheap Marketing, Godfather Principles for Internet Cables Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000WJFAGI

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