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Smoke, Sound & Fury: The Civil War Memoirs of Major-General Lew Wallace, U.S. Volunteers
Lew Wallace
Manufacturer: Strawberry Hill Pr
ProductGroup: Book
Binding: Paperback
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ASIN: 0894071246 |
Book Description
Remembered today as the author of Ben-Hur, Lew Wallace was first an Indiana lawyer whose leadership and talent for action won him fame in the Civil War. Brash, handsome and charismatic, he quickly rose from colonel of a volunteer regiment to major-general of a division. A popular hero in wester Virginia and the capture of Fort Donelson, he later saw his military carreer nearly runied at Shiloh, where a series of disastrous miscommunications delayed his divisions's arrival of the field.
Drawn from Lew Wallace: An Autobiography,published posthumously in 1906, this book offers the sights and sounds of the Civil War filtered through the memory of a keen-eyed romantic. Wallace emerges here in all of his compelling complexity.
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Smoke, Sound And Fury: The Civil War Memoirs of Major-general Lew Wallace, U. S. Volunteers
Lew Wallace
Manufacturer: Not Avail
ProductGroup: Book
Binding: Paperback
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ASIN: 1411599926 |
Book Description
Lew Wallace was first an Indiana lawyer whose leadership and talent for action won him fame in the Civil War. Brash, handsome and charismatic, he quickly rose from colonel of a volunteer regiment to major-general of a division. A popular hero in western Virginia and the capture of Fort Donelson, he later saw his military career nearly ruined at Shiloh, where a series of disastrous miscommunications delayed his division's arrival on the field.
Embroiled in controversy, determined to return to the field, Wallace helped turn aside Confederate invasions of Kentucky and Ohio and was hailed as the savior of Cincinnati. In 1864, Abraham Lincoln made him a military governor in Maryland, where he seized an opportunity for redemption. Assembling a small Union force at an obscure railway point called Monocacy Junction, Wallace blocked Confederate General Jubal Early's path to Washington. Fighting desperately against long odds, he lost the battle but delayed Early's rebel army long enough to prevent it from seizing the capital-a sacrifice unparalleled in the history of the republic.
Adapted from Lew Wallace: An Autobiography, published in 1906, this book offers the sights and sounds of the Civil War filtered through the memory of a keen-eyed romantic.
Amazon.com
When The Grapes of Wrath was published in 1939, America, still recovering from the Great Depression, came face to face with itself in a startling, lyrical way. John Steinbeck gathered the country's recent shames and devastations--the Hoovervilles, the desperate, dirty children, the dissolution of kin, the oppressive labor conditions--in the Joad family. Then he set them down on a westward-running road, local dialect and all, for the world to acknowledge. For this marvel of observation and perception, he won the Pulitzer in 1940.
The prize must have come, at least in part, because alongside the poverty and dispossession, Steinbeck chronicled the Joads' refusal, even inability, to let go of their faltering but unmistakable hold on human dignity. Witnessing their degeneration from Oklahoma farmers to a diminished band of migrant workers is nothing short of crushing. The Joads lose family members to death and cowardice as they go, and are challenged by everything from weather to the authorities to the California locals themselves. As Tom Joad puts it: "They're a-workin' away at our spirits. They're a tryin' to make us cringe an' crawl like a whipped bitch. They tryin' to break us. Why, Jesus Christ, Ma, they comes a time when the on'y way a fella can keep his decency is by takin' a sock at a cop. They're workin' on our decency."
The point, though, is that decency remains intact, if somewhat battle-scarred, and this, as much as the depression and the plight of the "Okies," is a part of American history. When the California of their dreams proves to be less than edenic, Ma tells Tom: "You got to have patience. Why, Tom--us people will go on livin' when all them people is gone. Why, Tom, we're the people that live. They ain't gonna wipe us out. Why, we're the people--we go on." It's almost as if she's talking about the very novel she inhabits, for Steinbeck's characters, more than most literary creations, do go on. They continue, now as much as ever, to illuminate and humanize an era for generations of readers who, thankfully, have no experiential point of reference for understanding the depression. The book's final, haunting image of Rose of Sharon--Rosasharn, as they call her--the eldest Joad daughter, forcing the milk intended for her stillborn baby onto a starving stranger, is a lesson on the grandest scale. "'You got to,'" she says, simply. And so do we all. --Melanie Rehak
Book Description
One of the greatest and most socially significant novels of the twentieth century, Steinbeck's controversial masterpiece indelibly captured America during the Great Depression through the story of one Oklahoma farm family, the Joads. Intensely human yet majestic in its scale and moral vision, tragic but ultimately stirring in its insistence on human dignity, The Grapes of Wrath (1939) is not only a landmark American novel, but it is as well an extraordinary moment in the history of our national conscience.
Dorothy Allison on John Steinbeck's The Grapes of Wrath: "
"John Steinbeck's The Grapes of Wrath is a novel completely of it's time-but that time is as much the concrete nineties as the dust bowl thirties. With language that echoes the poetry of the gospels and characters who cling to simple human decency under the most horrific assaults, it is both a work of social criticism and a celebration of the American character. The Joad family speaks to us of all the homeless and displaced families on our streets today, and to the fears and prejudices that tempt so many of us to close our eyes or look away. In telling the story of the Joads, John Steinbeck has retold the story of this nation. We are not a small mean people, Steinbeck's work proclaims, and to prove it he showed us the courage and grace in the poorest of us."
Customer Reviews:
Waste of Time .......2007-10-13
I've read other Steinbeck novels, so I was looking forward to reading his "greatest" novel. Sometimes referred to as THE "Great American Classic." Honestly, I thought the book was boring, and from page one it consistently tried to make you feel sad and sorry for the Joad Family and the okies for being kicked off their land, because of the big bad evil bank! What's sad is the fact that Americans living in a free country, would denounce the bank, not the Joad family. They took out a loan, and its evil to think they should get to stay on land and not have to repay it. It's not the banks responsibility to cater to anyone, and there is nothing wrong with them seeking a profit motive. This story feeds on depravity and immorality. One of the main characters, Tom Joad, is a murderer! and deserves no respect, let alone sympathy. This novel is a perfect example of the alruistic religious depravity that we are constantly fed from day to day, and as far as I'm concerned its garbage! The human spirit is triumphant and proud, not depraved and guilty! Self-sacrifice is NOT a virtue!
Powerful, memorable, beautifully written........2007-10-07
I loved this book, period. I was "forced" to read it in high school, and we all know how much teenagers appreciate great American literature. (wink wink.)
I am so glad I decided to pick it up and read it again, because it was as if I'd never laid eyes on the book before. This book is beautifully written, powerful, and heartbreaking. I did not fully realize the plight of the migrant workers in the 1920's and this book made me grow to respect and empathize with the Joad family and others like them.
This book stayed with me for a while after I read it; I kept thinking about it and analyzing it. I couldn't wait for my husband to finish reading it so we could talk about it. If anyone is intimidated by the phrase "classic novel" or has bad memories of being forced to read classics in high school, I strongly urge you to read this book--I read everything from People magazine to Patricia Cornwell to chick lit--and I LOVED this book.
Simply an Amazing Book.......2007-09-11
If you haven't read The Grapes of Wrath, do yourself a huge favor and read it!!! Since it's that good, I can't think of any more words to describe it...
The Grapes of Wrath.......2007-09-06
I read this book in high school and did not pick it up again until I was 50. What a difference a few years makes! This book is about hope while facing incredible challenges. If there is hope, there is life. When the voices of the suffering come together, they simmer, begin to boil and rise up (hence, the wrath of the migrant workers). It is about finding strength in different sources (a mother surfacing as the leader of her family). It is about families circling the wagons and holding onto to each other because often that was all they had. This story has been told many times in the course of history of laborers and is the backbone of the unions. Chapter 29 says it all. Very moving. A must read over and over again.
Politically charged and blatantly biased, but still powerful and affecting .......2007-09-01
Detractors of this novel will tell you that The Grapes of Wrath is melodramatic, contrived, and relentlessly preachy - and I can't argue with them. The Grapes of Wrath is overwrought and about as subtle as a hand grenade, but it is also a powerfully affecting novel. I challenge even the most cynical reader not to be moved (at least a little) by the tragic story of the Joad family.
The novel is often described as a `sweeping epic' (which means it is longer than the average book). It is undeniably a classic and well worth reading, but is not without its flaws. The novel is compelling and I found myself having trouble putting it down as I neared the final chapters, however it does get bogged down in spots and some of the dialogue is repetitive. Steinbeck is unquestionably one of the most important writers of the 20th century, but (and let's be honest here) his prose is largely unremarkable (certainly when compared to Fitzgerald's "The Great Gatsby").
And then there are the politics...
Personally, I don't have a problem with an author having a strong point of view and expressing it in a novel. Yes, Steinbeck portrays a complex issue as if it were clear-cut. He portrays the migrants as good and noble (the men-folk may behave badly at times; drinkin', brawlin', and womanizin' but they are inherently good). Meanwhile, the banks and the land owners are evil personified. There is no middle ground in The Grapes of Wrath.
Despite what some reviewers would have you believe, The Grapes of Wrath is not a communist manifesto. It does however, question how a country so plentiful can allow so many to starve and suffer and Steinbeck doesn't hesitate to point his finger at those he feels are to blame. Reality is considerably more complex. The plight of the dustbowl farmers was inevitable as the economy changed and small family farms became unsustainable.
Steinbeck's narrative alternates between the Joad family's story (the even numbered chapters), and a series of expository chapters (the odd numbered chapters) that provide a broader perspective of the migrant experience. These expository chapters are the most politically charged and blatantly biased of the novel, but they also feature some of the best writing.
My review sounds mixed because I have mixed feelings about the novel. It is bold, but contrived, compelling, yet melodramatic, powerful, but preachy. All in all though its strengths outweigh its shortcomings. The Grapes of Wrath is well worth reading, just don't set your expectations too high. This isn't one of the best novels ever written, in fact, it isn't even Steinbeck's best.
Book Description
This latest work from an author known for her contributions to the new cultural history is a multidisciplinary investigation of the foundations of modern politics. "Family Romance" was coined by Freud to describe the fantasy of being freed from one's family and joining one of higher social standing. Lynn Hunt uses the term broadly to describe the images of the familial order underlying revolutionary politics. In a wide-ranging account using novels, engravings, paintings, speeches, newspaper editorials, pornographic writing, and revolutionary legislation about the family, Hunt shows that politics were experienced through the grid of the family romance.
Customer Reviews:
A tough book but well worth the struggle.......2006-12-14
This is a difficult book on the French Revolution. Lynn Hunt is a brilliant historian who takes European intellectual history and fashions it to understand what was going on in the French Revolution. I will guarantee this is a book to be read at least twice because the first time through you will be very overwhelmed (unless you have a very good knowledge in enlightenment philosophers) and you will need time to assess her ideas. The basics include the nation of France was the same dynamic as a family and the roman ace required the restitution of the family in order to make the country whole. Hunt does not take her theory far enough in the end to include Napoleon as the new father in her reconstituted family but otherwise it is a very interesting analysis. This is not a book for beginners but for those studying the French Revolution they may find it useful. Be warned if you see it on your syllabus make sure you leave time to read it several times over.
Good textbook to hold onto.......2004-07-03
This is one of those books that leads you to purchase many other books, whether or not you can afford them. "Family Romance" was assigned for one of my college classes and I have picked it up several times since, both as a reference for other research and just to read through. The writing is excellent and the points well-supported. It is only an occasional conclusion that reaches beyond the immediate evidence, and these few are bolstered elsewhere in the work. The only thing that might be lacking is further illustration of cited artwork, the majority of which is far from pornographic (with the exception of the chapter on Sade). I would have liked her to expand more on the role of religion in the family model as well, especially in relation to those who saw themselves as martyrs to the revolution. In the former case, though, most of the works can be found in a general survey of Art History, and the summary of the latter points does not detract from the strength of her main argument. She describes her theory of an unconscious, "collective imagination" thoroughly, and connects it to important figures and events, giving it a chronological shape that makes it both easy to follow and convincing. Just don't follow the footnotes until you have a good savings account built up:)
I am one of those who DOES use this for class.......2003-06-06
Lynn Hunt is one of the most recognized authorities on this era, she was president of the American Historical Association and she writes pretty well also. So I agree with the other reviewer and have used this book for classes and have not hesitated to adopt it. A community college student majoring in psychology found it very informative, and in that setting as well as at a four-year university I have found the book is highly useful as a course text. The illustrations (woodcut porn, really) provide an instant lesson: the king can and was degraded as a political figure via sexual imagery. In other words, pornography can be political (Larry Flynt isn't a trailblazer, after all). This book will not help someone looking to understand the basics of what happened between 1789-94 but if you have a grasp of that and want to understand more about creating a nation of men as "equals" or "brothers" (no women need apply), then read this book. You might find yourself thinking about it long after reading it (which is when you might really find yourself appreciating it).
Good cultural study of how the Revolution affected women.......2000-12-07
Please disregard the negative review. Hunt's text is fairly accessible. She describes how the great republican and liberal revolutionaries depoliticized women by emphasizing domesticity. Simply: women could not have political rights or privileges because their biology and psychology directed them toward the home and childrearing. Hunt argues from cultural products: plays, festival, and symbols that the revolutionaries invented to legitimize their ideas (lots of quaint images of home life.) She fails at many points to explain the impact of these images and how widely people could have been affected by them. Many of these products will be unfamiliar to many readers, especially those without knowledge of the literature of the period. Furthermore, I would not recommend the books as a general history of the French Revolution. Even Hunt assumes that you know about the "great story." It is a much better book after you have read several political and at least a few social histories of the revolution. Thereafter, Hunt's books is an excellent counterpoint to the notion that the revolution was liberating--it wasn't!
Having trouble sleeping? We've found the answer!.......1999-03-21
WARNING: If you are studying the French Revolution check to see if this is a text. If it is, drop the course. The language is overly formal; the documents boring and only partially relevant; and the book layout confusing and annoying. And for the price tag? Very expensive for a sleeping pill.
Average customer rating:
- the trees that make up the forest...
- its weird
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Family Trees Simpsons Centennial Story
Robert Spector
Manufacturer: Graphic Arts Center Publishing
ProductGroup: Book
Binding: Hardcover
General
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ASIN: 0935503072 |
Customer Reviews:
the trees that make up the forest..........2005-09-04
a fascinating insight into the inner-workings of industry (forestry, logging & paper manufacturing) and the family of a major player in those industries.
its weird.......2002-02-20
it is so tight so buy it kk
Book Description
Centennial Edition is the third novel in this historical saga rooted in the Salinas Valley of California. The first, Land of the Eagle, traces Jeremiah. Cleary from Ireland's potato famine to a new life in the American west. The second, Pen and Plow, introduces the pioneer newspaper family which plays a vital role in the development of the area. This final book of the trilogy adds a rich mixture of families and traditions - descendants of the early Californians, Basque sheepherders, hardy Swiss dairymen, refugees from the Dust Bowl and Mexican field workers. Their lives are recorded on the pages of The King City Settler as they cope with the Great Depression, World War II and the horrors of Vietnam. Then huge demographic changes send the Salinas Valley reeling into racial tension, labor turmoil and social reform. The conclusion is one of hope, as Editor and Publisher, Tim Cleary writes it, Someday we will all be one people - Americans!
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Aimilia-Giorges/Emily-George (Utah Centennial Series, Vol 3)
Helen Papanikolas
Manufacturer: Univ of Utah Pr (T)
ProductGroup: Book
Binding: Hardcover
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Utah
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ASIN: 0874802679 |
Product Description
Patient Self-Help Guide: How To Talk To Your Doctor provides important, easy to read and easy to follow information and tips on how to communicate better with your doctor to ensure that you receive the care you are entitled to: the best care available. Patient Self-Help Guide: How To Talk To Your Doctor provides important, easy to read and easy to follow information and tips on how to communicate better with your doctor to ensure that you receive the care you are entitled to: the best care available. Paired with Dr. Jerome Groopman's book, How Doctors Think, patients gain very valuable insight into the way doctors think and how to communicate effectively with their doctors. "From understanding doctor language ... How to Talk to Your Doctor is filled with important resources average consumers must have." California Bookwatch/Midwest Book Review, October 3, 2006. Some of the highlights of this indispensable new information and resource guide are: Misdiagnosis and Delayed Diagnosis Essential Patient Record-Keeping Forms Recruiting Healthcare Helpmates Understanding doctors and Their Language Healthcare Agencies and Resources List Patient Assistance Information State Medical and Osteopathic Boards List Senior Citizens Assistance Sites List Medical Terms and Definitions
Customer Reviews:
You will be very! disappointed with this book.......2007-07-24
I purchased this book along with How Doctors Think by Jerome Groopman, M.D. Thank goodness I read Dr. Groopman's book first. It is EXCELLENT! (see my review of his book). This volume is for kindergarteners. After reading the first chapter, I did something I have never done before...I packaged it with another book and sent it back to Amazon. Do yourself a favor and buy How Doctors Think...and do NOT buy this book!
Great for the average Joe or Jane........2007-04-27
Patient Self-Help Guide: How to Talk to Your Doctor contains very important information that patients need to communicate with doctors. Jane Williams teaches patients how to accurately and quickly describe their symptoms to help their doctors make accurate diagnoses the first time and avoid the diagnostic problems outlined in Dr. Groopman's, How Doctors Think book, and does so in plain language that the average patient can easily understand.
I think a major benefit of this book to patients is that it will encourage them to speak up and to seek out other doctors for help if they do not receive the help they need from their doctor. Doctors are human and therefore fallible. While I admire and respect doctors, they are not all equal in medical education, training, experience and communication skills.
Although doctors are also patients, I do not think they can truly relate to the difficulties that the average patient encounters while attempting to describe the symptoms of their illnesses to their doctors. The average patient is not trained or treated as a medical expert or given the special consideration of time that one doctor will extend to another. When a doctor presents his symptoms to another doctor, he is automatically considered credible and because he understands the medical language, the two doctors will communicate on an entirely different level than that on which the average patient will communicate with their doctor.
The Patient Self-Help Guide: How to Talk to Your Doctor and How Doctors Think are both very good books with each having different but beneficial information. How Doctors Think focuses more on understanding the way doctors think and Patient Self-Help Guide covers this also, but focuses more on helping the patient communicate effectively with doctors based on the way doctors think. The two books compliment each other and provide great information to the patient. However, the Patient Self-Help Guide provides detailed communication information, is easier to read, and supplies many resources to help patients including forms to fill out and take to their doctors appointments.
Filled with important resources average consumers must have........2006-10-14
The author's a former pharmaceutical sales rep and trainer and has written a guide to the industry of pharmaceutical sales, so her medical background lends to teaching the average reader how to talk to a doctor. From misdiagnosis and delayed diagnosis and understanding doctor language and concerns to lists of state medical boards and senior citizens help organizations, How to Talk to Your Doctor is filled with important resources average consumers must have.
Diane C. Donovan
California Bookwatch
Filled with excellent information........2006-07-18
Patient Self-Help Guide: How to Talk to Your Doctor contains excellent information and some very good advice. After reading this book, I realize that I can talk with my doctor even if I'm not an expert on medical matters and understand the diagnosis and information collecting procedures well enough to get good medical care, and know when I'm not getting good care. That's just as important. It's nice to have a simple method outlined for understanding doctors and my health issues better. There's an excellent list of resources for patient aid in this book as well. This book is a bargain and a must have for anyone who doesn't work in the medical field.
Excellent real-world help for patients........2006-06-19
After an extensive search and at least six purchases, I found this new book, Patient Self-Help Guide: How to Talk to Your Doctor and it is a complete resource for any one who sees a doctor for any reason and I think that is probably everyone.
It's easy to read and understand. Not only have I discovered that there is an easy way to talk with AND understand my doctor, but the list of patient resources and medical terms directory make it so easy to find additional information of all types. You can find literally any information you may need to find about diseases, medical terms and all types of assistance sites either through this book or through the resources listed in the book. I love the record-keeping forms in the book!
I highly recommend the Patient Self-Help Guide for use by all types of patients of all ages and especially the elderly. The next gift my parents receive from me will definitely be this book.
Product Description
Contents: Appetizers & Beverages, Breads & Rolls, Soups & Salads, Vegetables, Main Dises, and much more.
Book Description
Canada has one of the highest rates of institutionalization of elderly people in the world. As the population ages, the number of elderly Canadians in nursing homes will grow by leaps and bounds.
In End of the Line, Maria Bohuslawsky offers a detailed look at Canada's nursing homes, focusing both on the institutions themselves and on the people inside them. Through sketches of nursing-home residents and their families, as well as nursing-home staff, she paints a picture of the homes that leaves nothing unexplored.
First published in 1989, End of the Line remains a timely and provocative examination of the quality of care experienced by senior citizens in Canada's nursing homes.
Average customer rating:
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Homes for Senior Citizens (Architectural Design (Links))
Arian Mostaedi
Manufacturer: Links
ProductGroup: Book
Binding: Hardcover
General
| Architecture
| Professional & Technical
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Residential
| Building Types & Styles
| Architecture
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General
| Drawing & Modelling
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General
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General
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Gerontology
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
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ASIN: 8489861935 |
Customer Reviews:
Great Book, In depth knowledge.......2005-04-21
The author Shirley M. Baker-Davis did a great job in exploring different aspects of inhome care for Senior Citizens. With so many different options of in home care out there, consumers nowadays really have to be careful about choosing their agency and make sure their elderlies are taken cared of in a good manner.
I own a non-medical senior home assistance agency at Houston www.riceseniorcare.com and I thought it gave me a lot of insights on a consumer perspective and how to improve my company's service.
Great book!
Average customer rating:
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The Senior Citizen's Guide to Starting a Part-Time, Home-Based Business
Judy Kerr
Manufacturer: Pilot Books
ProductGroup: Book
Binding: Hardcover
Management & Leadership
| Business & Investing
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| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
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General
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ASIN: 0875761607 |
Book Description
40+ exciting part-time business ideas including: consulting; travel-related services; office and maintenance services. Describes home-based businesses requiring nominal investment, focusing on your expertise to select the right business and how to evaluate your proposed enterprise.
Book Description
This digital document is an article from San Fernando Valley Business Journal, published by CBJ, L.P. on March 31, 2003. The length of the article is 1470 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Boca meets North Hollywood: seniors finding luxury at home. (Up Front).
Author: Shelly Garcia
Publication:
San Fernando Valley Business Journal (Magazine/Journal)
Date: March 31, 2003
Publisher: CBJ, L.P.
Volume: 8
Issue: 7
Page: 3(2)
Distributed by Thomson Gale
Customer Reviews:
One of my favorite self-help marketing books regarding self-promotion and promoting your small business!.......2006-12-18
There are two self-promotion marketing books that I really think are great and that stand out from the rest of the crowd: 101 Ways to Promote Yourself (ISBN: 0380785080) and Self-Promotion for the Creative Person (ISBN: 0609806262). In my humble opinion, the instant book being reviewed comes in third to these books. I really liked it. It was fun to read, made me think, and I loved the story about the restaurant owner who took taxicab rides regularly to get the cab drivers to refer patrons to him.
The book is broken into six parts:
1. Personal Packaging
2. People Who Need People
3. The Power of Prestige & Expertise
4. Madcap Marketing: The Power of Pizzazz
5. Pro Bono: Civic Marketing
6. Press Waltz: How to Attract the Media.
The first part talks about being professional in all you do and to brand yourself and your business. The second part reminds us that nobody is an island unto himself or herself. We all need other people to help us thrive. That's so we can do things correctly, get the word out about our business, and to continue to move forward rather than stagnate. The third part explains the importance of becoming an expert, the go-to source, for whatever you do. The fourth part is about doing things a little different so your business will stand out. It's one thing to be an expert, and it's another to be THE expert. The fifth part reminds us that not all marketing is done solely to help ourselves. Sometimes we can help ourselves by helping others. And the last part discusses public relations and publicity.
I really don't have much to say in the form of criticism of this book. I probably would have liked the book better if the title had been different. And I would have liked the six parts listed above to have been included in the Table of Contents. Instead I had to turn through the pages in the book to find the titles. But, all in all, this is a wonderful fun read for someone who has just finished reading my two favorites listed here above. 5 stars!
Creative and Useful Ideas That Can Be Tweaked.......2006-01-01
I loved reading the many ideas entrepreneurs used to market their business. Originally, I bought this book to help market my web sites, www.MaryJoRulnick.com and www.FranticWoman.com, but I found several ideas that I could use to market my first book. As an author, it isn't always easy to find unique ways to sell your work without spending a lot of money. However, I was able to tweak some of the ideas, such as creating your own day. By following several of the suggestions in this book, I was able to grab the attention of the media and there were several articles published highlighting my book. Now that my second book "The Frantic Woman's Guide to Feeding Family and Friends" will be published, I'm reading Off The Wall Marketing Ideas again.
Okay, but not what I expected.......2003-01-23
This book is OK if you actually have a product to sell. If your business, like mine, is a service business this book offers little help in creating "Off the Wall" marketing ideas. At least 70% of the book involves high dollar radio, TV, and other expensive marketing ideas. Very little practical examples of non budget busting ideas...
Sparks more ideas that you can handle.......2002-08-16
By page 17, I had to stop reading to go email my boss all of the ideas that "Off-the-Wall Marketing Ideas" had sparked. It was such a jewel to find. I actually went to the book store to flip through "The Anatomy of Buzz." After flipping through it, I felt that a different book would serve me better. I bought "Off-the-Wall Marketing Ideas" due to the user friendly layout. I felt that it would be easy to reference time and again. After reading the book cover to cover, I realized that buying "Off-the-Wall Marketing Ideas" was the best investment I've made in a long while.
Right on the mark.......2002-01-13
Don't be fooled--the ideas in this book are hardly off the wall. They are right on and make a lot of sense. The book is accessible, interesting and applicable to a wide range of businesses. The authors clearly practice what they preach. I have been using the ideas from this book since I started my business; it continues to offer useful and timely advice.
Books:
- Soldier of Fortune: Adventuring in Latin America and Mexico with Emil Lewis Holmdahl
- Swamp Angels: A Biographical Study of the 54th Massachusetts Regiment, True Facts About the Black Defenders of the Civil War
- Ten More Texans in Gray
- Tenting on the Plains: With General Custer from the Potomac to the Western Frontier
- The 2006 Economic and Product Market Databook for Noumea, New Caledonia
- The Ball boys on the bay
- The Courage of Strangers: Coming of Age with the Human Rights Movement
- The Eagle Squadrons: Yanks in the RAF, 1940-1942
- The Frontier Years of Abe Lincoln: In the Words of His Friends and Family
- The Genuine Article: A Historian Looks at Early America
Books Index
Books Home
Recommended Books
- Family Wealth--Keeping It in the Family: How Family Members and Their Advisers Preserve Human, Intel
- Cold War Submarines: The Design and Construction of U.S. and Soviet Submarines, 1945-2001
- Trilaterals over Washington
- Vault.com Guide to Finance Interviews, 3rd Edition
- Wireless and Mobile Network Architectures
- Blue Highways: A Journey into America
- Advanced Email Marketing
- Introduction to Knowledge Management: KM in Business
- What Determines Savings
- WOMEN AND APPLETREES
