Average customer rating:
- Good Book on Jenkins and the First Corps of the ANV
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Prince of Edisto: Brigadier General Micah Jenkins, C.S.A (Confederate Biography)
James K. Swisher
Manufacturer: Howell Press
ProductGroup: Book
Binding: Hardcover
 General
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Confederacy
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ASIN: 1883522102 |
Book Description
This biography traces Micah Jenkins' life from his work to establish the Kings Mountain Military School through his outstanding career as a regimental, brigade, and divisional leader in the Confederate army. 28 b&w photographs, 17 b&w illustrations.
Customer Reviews:
Good Book on Jenkins and the First Corps of the ANV.......2005-03-09
This is a very good book on studying the Army of Northern Virginia and in particular its First Corps. Longstreet's First was the most steady Corps that Lee had particularly after Jackson's fall. But as the war reached that weary phase and the Confederate cause grew dark, the effects seem to show heavily on the First Corps after it was transferred to the West. With a costly but total victory at Chickamauga, Longstreet's First Corps settles in with Bragg and the unhappy misled Army of Tennessee. Jenkins is a thriving young officer out of the Citadel and is felt by his rivals to be a pet of Longstreet. The command ruptures when Jenkins is picked by Longstreet to command Hood's division over Law. The situation becomes severe when Longstreet's forces fail to repel Grant's established bridgehead at Brown's Ferry. Although Longstreet did not perform well, the failure of Jenkins' night attack seemed to spark a decline in the coordination of the First Corps and between Longstreet and Bragg. Feuding between Law over Jenkins became so severe that by the time the First Corps was reassigned to East Tennessee the whole First Corps was affected by failed supplies, desolate country, minimal support, low morale and a rivalry that intensified with Law being allowed to leave yet be later set up for a court martial for changing his military destination. Interference by Davis on the matter seemed to make things worse and even Longstreet's friend Lafayette McLaws is charged with malfeasance. Jenkins is later shot down and killed during Longstreet's severe wounding at the Wilderness but he is a heroic figure although on a more modest scale. His emergence seemed to time with the first fracture of the First Corps and with the Confederate war effort starting to feel the sustained pressure of Grant and the reduced resources of the south. This book on Jenkins is a path to the less glorious part of the war but a revelation on the true realities of a war not going well. A rising star killed like many heroic figures as the war reached the desperate phase.
Book Description
Often seen as the "supporting-cast" in the lives of high profile celebrities and businessmen; Personal Assistants do more than run mere errands these days. These machines of modern business are a hybrid of secretary, project manager and confidante to their employer. PA's are demanding more responsibility, autonomy and recognition. And they're getting it. Beyond the Red Carpet provides those seeking information on how to get into this field with the requisite information to be triumphant. It also serves as a continuing education resource for working PA's. Key attributes and skills that set today's PA apart are: high level of commercial understanding PR and communication skills flexibility and initiative ability to manage projects intuition and empathy commitment to the organization working 'beyond the job description' understanding that your role is 'beyond the red carpet' Complete with tips, case studies and specific how-to information, this provides a road-map that is sure to lead readers to success.
Customer Reviews:
More than a good book........2007-01-04
I would recommend this book if you are serious about becoming a personal assistant, or wanting new ideas of skill building. It's very resourceful and a book you'd always look back to.
Great Resource Bood.......2006-11-10
Every thing I read is great input for becoming a personal assistant. The book even provides websites for you to research
Stellar Advice for a Celebrity Personal Assistant Job Seeker.......2005-01-22
I first heard about a job as a Celebrity Personal Assistant from some overdramatized, hyped show promising all sorts of glam and goodies. When I went to begin a more serious inquiry into it as a real career I found a lot of equally useless websites and guides that just glossed over the "perks" and didn't detail any real practical advice on this topic. Until I found Beyond the Red Carpet. This is a comprehensive book that offers a complete view of the vital role that Personal Assistants play in the world of celebrities and high profile successful people. It offers a clear list of the skills, temperments and abilities required for this job as well as sound,concrete steps that you can take to be successful in this career. At about 25 bucks you get a wealth of knowledge, know-how and insight. It covers the pitfalls, expectations and some of the frustatrations one might face as well as the upside - well balanced, clearly written and practical it's obvious that the writer knew her topic throughly - living it not just reporting or glamourizing it. Despite an incredibly tight budget, I invested the extra monies to take the actual workshop at their Atlanta headquarters and found their help invaluable. This is a professional text written by a talented, focused and knowledgeable woman and is a link to a much broader network of experience and expertise. I was frustrated and lost before attending and through the staff's help, the information from this text and meeting other dynamic individuals pursuing this challenging, but exciting career; I found the inspiration to make a new, more focused start. After getting home I rewrote my resume using their suggestions and was told that my it stood out amid over 400 who had applied for an Executive Assistant/Personal Assistant job to a local CEO. The comment by the HR person was - Yours was the first resume that made me stop what I was doing and pick up the phone to call you. I've accepted the position and am happily pursuing it as the next step to building the kind of experience that will land me a Celebrity position. Don't be fooled by the sales pitch flashy books out there. If you're serious about this as a career - get this book and look into their workshop. I found the author and her entire staff to be bright, energetic and talented business professionals with the experience and connections to make great things happen. RHExecAssistant at AOL
"Entertaining, Informative and Effective...!".......2004-12-09
Beyond the Red Carpet, is a great book that details how a high-profile person whether celebrity, professional, educator, or even a athlete can gain the necessary support to be able to concentrate on daily responsibilities for their career. Beyond the Red Carpet, entails so much rich information that every person in a profession should read! It's entertaining, informative, effective and just a great book that should be in everyone's book collection.
Excellent Career Tool.......2004-12-09
"Beyond the Red Carpet" gives you a behind the scenes look at what a personal assistant is and how much hard work this position can be. This book highlights different qualities that a personal assistant should possess and how to improve these qualities. There are also case studies which include real life situations and how the personal assistant was able to handle the situation. If you are thinking of making a career change into personal assisting, this is a great tool for you to judge weather or not this is the career for you.
Average customer rating:
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Great Rebuildings Of Tudor And Stuart England: Revolutions In Architectural Taste
Colin Platt Pro
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback
General
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Tudor & Stuart
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ASIN: 1857283163 |
Book Description
In
Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken.
Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector.
A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change,
Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.
Customer Reviews:
Not what I expected.......2007-02-07
I was hoping for a useful framework. What I got was more about the author's consulting experiences and an academic approach to the framework vs. something practical.
Was great but not extraordinary!!!.......2006-05-19
I think it`s an eye-opener for many people like me that are starting in the marketing area. But I think in some parts there were too many concepts that I lost so many of the ideas of the book.
I recommend it but I'm looking for another approach of CEM so I can apply it more proffesionally.
What a disappointing jumble of jargon!.......2005-12-17
For those individuals who have not been previously exposed to the concept of Customer Experience Management as an alternative to Customer Relations Management, this book might be an amazing eye opener. But that would be strictly because of the exposure to a new idea, as it's certainly not the convulted style of writing which can result in even the most intelligent people scratching their heads.
I purchased this book in order to get very down to earth methods to begin applying the concept to the company I work for. What I found, instead, was a list a mile long of jargon that all began to run together and sound the same. "Experiential platform", "brand experience", "experiental value promise", experiential positioning"... soon enough my mind was preoccupied with trying to remember which was which, rather than being able to absorb the essence of what the author was trying to say. And the crazy thing is that each of those phrases I just mentioned are supposedly the very concrete, measureable phases behind his take on the CEM approach! Getting tangled in the minutia of catch phrases did nothing to help me move forward into CEM.
I've come away from the book disappointed I didn't learn anything of real value, but even more disappointed that I spent the money on the book. Don't bother!
Obvious concepts with no added depth.......2005-08-05
I had a hard time putting the book down. I kept reading hoping the book would reveal some item beyond the obvious. Schmitt spends 200 pages explaining that customer experience should be at the forefront when launching a new product or designing a marketing campaign. I dare say Schmitt would be hard pressed to find a CEO that doesn't taut the value of good customer experience or the importance of retaining customers.
Where Schmitt falls drastically short is tying customer experience activities to financial decisions companies make every day. This is perhaps the largest challenge those of us in customer retention or customer marketing face every day. It is great to ascertain that companies should improve customer support to provide a better customer experience to retain more customers. However, how does a manager position a $200,000 call center upgrade vs. a $200,000 product enhancement? According to Schmitt both are valuable in the Customer Experience framework. With limited lip service to "regression modeling" and "customer surveys" there is no valuable guidance to help a customer experience focused manager position their projects against other expenditures within a company.
Schmitt could take a few pages out of Jim Collins' work to better tie customer experience initiatives to corporate financial success.
Packed With Knowledge!.......2004-06-07
The revolutionary approach that Bernd H. Schmitt is advocating here wouldn't sound so radical to anyone who has ever been in therapy: be aware, see things from other people's point of view, address their concerns. If you've been in $150 an hour territory, this isn't radical, but in the suites of marketing, the author contends, it is brand new. The book is an interesting follow up to the author's earlier seminal work on the broader theory of customer experience. Entitled Experiential Marketing, that work made the case for a customer-experience focus. This book is more of a practical how-to, professorially organized into a neat near-outline format. Here, Schmitt makes the case for dissecting, designing and then improving, the customer's experience with your product. We recommend this book of marketing therapy to anyone selling a product or service - and it is lots less expensive than putting your consumers on the couch.
Book Description
Designed for the Principles of Marketing course, this book communicates precisely what todayÕs outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, Connecting with diversity, Connecting
Customer Reviews:
Marketing: Connecting with Customers by Gilbert D. Harrell (2nd Edition).......2006-08-30
Book in great condition with minimal highlighting.
DON'T WASTE YOUR TIME.......2001-04-10
By far, this is one of the worst "academic" books I have read in my four years as a college student. Harrell and Frazier's use of misappropriate and ethnocentric examples detract from their attempt to teach.
Principles of Marketing, Dr. John Schafer........2000-12-02
The name of the course I used this text book for was Principles of Marketing. I thought the book was very up to date with the advancing technology of computers and the internet. Some features that I liked about this book was the vocabulary terms located on the side of each page and a summary of vocabulary terms at the end of each chapter. I thought the layout of the material in each chapter was terrific and I thought the examples used in critical areas were helpful. I liked this book very much and would recommend it to any student wanting to acquire more knowledge in marketing.
Marketing Connecting With Customers.......2000-12-02
I found this book to be very informative and easy to understand. The information really gets the reader involved by discussing topics that relate to what is going on in the real world. The advertisments that are used also add to the book. The ads are easily recognizable from what is out there right now, such as the "Got Milk?" ads. One of the chapters that I particularly liked was Connecting With Customers: Understanding Customer Behavior. This chapter discusses why consumers behave differently in different situations.
Book review-Tonya Penrod.......2000-11-30
This book, Marketing: Connecting With Customers, is the required text for my Marketing class. I have found it to be very helpful and easy to understand. The reading is not very confusing and they explain things very well. I also like the way the publisher uses present day examples that helps one apply what he/she is learning. The figures and illustrations are easy to understand and give an excellent summary of the information that is being taught. One of the best features in this book, in my opinion, is the "Connected: Surfing the Net" sections. This is a very good idea since more and more of our lives are spent on the internet. Overall, I would have to say that this book is easy to understand and makes learning more enjoyable by relating to today's world.
Average customer rating:
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Exploiting CRM: Connecting with Customers (The Management Consultancies Association Series)
Patrick Molineux
Manufacturer: Hodder & Stoughton
ProductGroup: Book
Binding: Paperback
Strategy & Competition
| Management & Leadership
| Business & Investing
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General
| Business & Investing
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Customer Service
| Industries & Professions
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Management
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General
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ASIN: 0340858036 |
Book Description
It's time to rethink Customer Relationship Management - not as a discrete technology strategy, or as a stand alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.
Book Description
Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include Welcoming Customers and Determining Their Needs, Recommending Solutions and Addressing Concerns, Enhancing the Sale and Achieving an Agreement, and Serving the Travel Customer. For travel professionals.
Customer Reviews:
Entertaining and well written!.......2006-04-24
For a subject that can be pretty dull, this book keeps your attention from start to finish. I expecially love the way this book explains the travel business by using examples from other industries.
Book Description
This digital document is an article from PMA Magazine - Connecting the Imaging Communities, published by Thomson Gale on December 1, 2006. The length of the article is 2014 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Capitalize on expertise: learn how to make the most of your valuable knowledge and advice when interacting with customers.
Author: Jennifer Barr Kruger
Publication:
PMA Magazine - Connecting the Imaging Communities (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 81
Issue: 11
Page: 32(3)
Distributed by Thomson Gale
Average customer rating:
- Currently the best book on sales communication.
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Connecting With Your Customers: Communication Skills for Selling Your Products, Services and Ideas (Dartnell Audio)
Bill Bethel
Manufacturer: Dartnell Corp.
ProductGroup: Book
Binding: Audio Cassette
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ASIN: 0850132460 |
Customer Reviews:
Currently the best book on sales communication........2000-04-26
This book is unquestionably the best book on sales communication written to date. (Trust me I own hundreds of books on the subject) Quite concise, I enjoyed the audiobook best. It is loaded with lists and steps. While it doesn't cover all the aspects of sales, it is brilliant in what it does cove - sales communication.
Book Description
This digital document is an article from PMA Magazine - Connecting the Imaging Communities, published by Thomson Gale on June 1, 2007. The length of the article is 1082 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Courting customers: German chain Globetrotter adds Cologne destination with up to 15,000 Saturday visitors.(Business & Marketing)
Author: Ian Wareham
Publication:
PMA Magazine - Connecting the Imaging Communities (Magazine/Journal)
Date: June 1, 2007
Publisher: Thomson Gale
Volume: 82
Issue: 6
Page: 26(2)
Distributed by Thomson Gale
Book Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1999. The length of the article is 5000 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The intensely competitive business environment has compelled banks to seek ways and means to attract and retain clients. Perhaps the real issue for these financial institutions is the creation of an environment where customer relationships can develop, rather than the management per se of customer relations. Branding, event-level marketing and predictive modeling are three strategies that, when combined, help to considerably increase customer mind-share and relationships.
Citation Details
Title: Raising relationships: the art and science of connecting with customers.(includes related articles on consumer behavior and bank services)(bank marketing)(Cover Story)
Author: John R. Johnson
Publication:
Bank Marketing (Magazine/Journal)
Date: May 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31
Issue: 5
Page: 16(9)
Article Type: Cover Story
Distributed by Thomson Gale
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- Reaching for Glory: Lyndon Johnson's Secret White House Tapes, 1964-1965
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- Scanlon's War : An Enlisted Man Remembers 1941-1945
- Self Portrait Che Guevara
- Smoke, Sound & Fury: The Civil War Memoirs of Major-General Lew Wallace, U.S. Volunteers
- Soldier of Fortune: Adventuring in Latin America and Mexico with Emil Lewis Holmdahl
- Swamp Angels: A Biographical Study of the 54th Massachusetts Regiment, True Facts About the Black Defenders of the Civil War
- Ten More Texans in Gray
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