Amazon.com
In What Clients Love, marketing maven Harry Beckwith offers valuable lessons about capturing and keeping clients. (As Beckwith puts it, "Competence gets firms into the game that relationships win.") Using snappy examples from Absolut Vodka, Kinko's, Starbucks, and Ian Schrager's boutique hotels, he organizes his advice by describing four significant social trends that shape client needs and loyalty. Beckwith's strategies for coping with information overload focus on getting to the point--using a shorter sell and fewer superlatives. He makes a clever and convincing case for giving both testimonials and blurbs the death penalty. He details the decline of client trust with a plan to eliminate cold calls, dress for success, and a spot-on critique of PowerPoint ("Lincoln had no slides at Gettysburg.") Other chapters explore the limits of the Internet and offer nongimmicky ideas about creating a brand, including 20 questions for choosing a name for your business.
Beckwith's advice is fresh, funny, and strategic. He is a master of anecdote and metaphor whose examples range from television's Sex and the City to nihilistic philosopher Nietzsche. Yet the book's clarity is sometimes undermined by its too clever formatting. It's best to enjoy its wisdom one chapter at a time, over coffee. Consider it the caffeine in your cup. --Barbara Mackoff
Book Description
In What Clients Love, marketing maven Harry Beckwith offers valuable lessons about capturing and keeping clients. (As Beckwith puts it, "Competence gets firms into the game that relationships win.") Using snappy examples from Absolut Vodka, Kinko's, Starbucks, and Ian Schrager's boutique hotels, he organizes his advice by describing four significant social trends that shape client needs and loyalty. Beckwith's strategies for coping with information overload focus on getting to the point--using a shorter sell and fewer superlatives. He makes a clever and convincing case for giving both testimonials and blurbs the death penalty. He details the decline of client trust with a plan to eliminate cold calls, dress for success, and a spot-on critique of PowerPoint ("Lincoln had no slides at Gettysburg.") Other chapters explore the limits of the Internet and offer nongimmicky ideas about creating a brand, including 20 questions for choosing a name for your business. Beckwith's advice is fresh, funny, and strategic. He is a master of anecdote and metaphor whose examples range from television's Sex and the City to nihilistic philosopher Nietzsche. Yet the book's clarity is sometimes undermined by its too clever formatting. It's best to enjoy its wisdom one chapter at a time, over coffee. Consider it the caffeine in your cup. --Barbara Mackoff
Download Description
In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert.Beckwith explains the sheer simplicity of a marketing plan-how to find your company's position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact. With sections such as "Thinking and Planning," "Communicating," and "Serving the Client," Beckwith shows how effective marketers need to be brief, succinct and "cut to the close." WHAT CLIENTS LOVE also reveals the very nature of a service-and why the phrase "pushing the product" itself begins to suggest why this more aggressive approach fails, since you cannot ""push" a relationship, as people know from their failed attempts to do so in non-business relationships.
Customer Reviews:
Insightful.......2007-06-04
This is the most insightful and analytical book about business I have ever read. You don't need to be an MBA to understand and benefit from the well-thought-out and plainly presented message. Anyone who sells goods or services to the public will benefit greatly from this cogent take on the nuts and bolts behind pleasing clients.
A real joy on multiple levels.......2007-04-26
I first read this book shortly after it was published. I just finished my third reading. Each time it gets better.
The book follows the typical Beckwith format. Short, one or two page lessons. You can jump in anywhere in the book ... read for very short periods of time or read for long pleasurable periods. It is well written and contains some of the most succinct lessons on branding, marketing, selling, client attraction and retention that you will find anywhere.
It is not a book to be read once and put on the shelf. You will gain the most value if you revisit it periodically. The lessons are so short and to the point, there is no way you could retain all the information in one reading. You need repeated exposure to the information in this book.
Some of the more valuable lessons are:
A wealth of information creates a poverty of attention. The more there is to hear, the less we listen.
We are drowning in information and screaming for knowledge.
Growing complexity makes us covet the simple.
Say little - a simple point penetrates.
Clarity is expertise.
We are generally more persuaded by the reasons we discover ourselves than those given to us.
Four rules for choosing clients.
Trust your instincts. If something feels wrong, it will be. Bad clients don't produce minimal results, they produce losses. If a prospect is more interested in cost, you will never be happy and always be vulnerable. You cannot cut a bad deal with a good person or a good deal with a bad person.
Throughout the book, Beckwith cites many books that are well worth reading. At the end of the book is a great appendix that in itself is worth the price of the book.
Well worth reading.
Extremely helpful.......2007-01-18
I'm new to sales, so I'm no expert; but this book seemed perfect. I've listened to it twice and intend to do so a few more times. It's all about putting yourself in your client's place and acting with passion based on belief and purpose. There are also lots of good practical suggestions from how to dress to naming your business.
Well Worth the Money.......2006-12-04
As with most of my reviews, I try to balance the content being provided with the money being invested. This book is a good investment. Lot's of great ideas on how to deal with your customers. Includes good ideas on structuring and operating your business so people will want to be your customers. It also scrutinizes and criticizes many cherished concepts about marketing and tells why these concepts are no longer working. If you are a business owner, manager, or employee, you need to read this book.
Every sales person should read this book.......2006-08-15
Another great book by Harry Beckwith. Three of my favorite pages: "What the best salespeople sell (in order)" and "What ordinary sales people sell (in order)" and "Why hard selling has gotten harder." This is an easy-to-read book with short chapters. A great writing style.
Ann Barr, author of How to Win the Sale and Keep the Customer
Book Description
What's Your BQ? It could be the most important question you can ask and answer if you are running a business in today's competitive landscape. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand. The book will give you a customized snapshot of your company's brand strengths and weaknesses through a 40-question test. The author will then take you through a step by step process of brand assessment, improvement and planning. The results can have a profound impact on the longevity of your business, large or small.
Customer Reviews:
Required reading for Business owners looking to grow........2007-09-19
As a small business owner and operator, I am often too busy working to think about branding my company, and hiring a branding agency can have a huge price tag associated with it. By reading What's Your BQ, I'm able to make smart decisions about branding my company. Also, the questions that are posed at the end of each of the 35 stories helps me to not only see what other companies are doing successfully, but helps me apply branding strategies to my own company. If you want a simple process to build a better brand, this book is it.
This Book Really Delivers.......2007-08-19
I love marketing books and at the same find many of them rather thin on ideas. That's not the case in this book. Sellani give you the tools to create or fix your brand and then takes you deep into the brand strategies of 35 winners. The stories are enlightening and fun and the brandstorming questions themselves are worth the price of admission.
Putting Theory into Practice.......2007-06-25
Many business books are good at giving us endless strategies. Ms. Sellani distinguishes herself by transcending strategy and drilling into tactics. Her 35 case studies make it possible to quickly see how to apply the principles she espouses. Buy this book if you want to start working smarter instead of just harder.
The book I was always waiting for..........2007-06-12
FINALLY, a book that doesn't spend 100 pages expounding on theories! Sellani sifts through the hype that surrounds branding and gives the reader the necessary tools to build a brand's long-term success. This is the book I was always waiting for that delivers a fundamentally solid nuts-and-bolts approach to branding. Although the book can also apply to large corporations, it is filled with thought-provoking case studies from small-to-medium-size companies that I can relate to. If you've got branding on your brain, this is a MUST-READ!
A Must Read!.......2007-06-04
I just finished reading What's Your BQ? and can't wait to develop my own "brand strategy". Sandra Sellani's writing captivates the reader. Her clear and concise explanation of what brand strategy and differentiation can do for anyone, anywhere, is so easy to follow. It's one thing to explain what a concept is but it's another to give you the tools to actually carry the concept out. This book is a must read and sure to be on the best-seller list!
Book Description
From the secret wisdom of Kabbalah, the Runes, and Numerology--an unprecedented guide to unlocking the hidden power of your name.
Your name is not only your calling card, it also may determine how your life will unfold. Mystics have studied the energies associated with names for centuries, but The Hidden Truth of Your Name is the first book to synthesize their fascinating findings into one compelling resource--offering in-depth profiles of 750 American names. Created by a team of linguistic experts and specialists, this beguiling reference guides you through the illuminating intricacies of three ancient systems of divination--and shows you how to apply them to create a subtly nuanced portrait of any name you choose.
- KABBALAH--This ancient Hebrew system of letter-and-number analysis helps you discover what the mathematics of your name adds up to in terms of work, relationships, and spiritual energies.
- THE RUNES--The letters of this old northern European alphabet, for centuries an honored source of religious and magical values, open surprising windows to self-discovery and change.
- NUMEROLOGY--The key numbers of your name contain potent truths about the positive and negative aspects of your true nature--and your destiny.
Complete with the principle colors, gemstones, and herbs that harmonize with each name, this delightfully accessible book at last gives you the means to uncover the hidden truth and unique traits of your name.
Customer Reviews:
Ever wonder what your name says about you?.......2007-07-04
Bought this book because my friend had it and I liked it. I think it's great to just read for fun and share with friends. The book has 3 different interpretations of your name. I find the last intepretation to be the most accurate and my friends agree. Just a nice pass time.
Great gift idea - inside and out!.......2007-06-18
I have had this book for many years now, and it is frayed and ripped for all of my friends/co-workers/family making copies for themselves. For Christmas one year I framed each of the names on pretty stationary paper and gave it as gifts to my friends. Last year I made some for a few co-worker's baby rooms. I love the definitions and everyone I have spoke to says it fits them to a T! I do wish they would extend it and bring it back with a revised version with more updated names as well, but it is pretty easy to do the interpretations step-by-step in the book.
The Hidden Truth of Your Name.......2007-05-23
I did not order that book. I am positive.
Excellent Resource on Names.......2006-07-22
Most of us can probably relate to having the same experience with people of the same name - for example maybe every Kelly you've met has been very kind. Names have their own associated energy and are part of why we have certain personalities. This book does an excellent job of explaining why names have these characteristics.
The book also goes into a number of historical ways names are interpreted and gives tools to help interpret names in general. The book does not list every name, it would be impossible, but the foundation it provides is excellent. The descriptions of the names included in the book seem pretty insightful and there are a fair number of names in there. I was really impressed with the explanation of how names have meaning but I like to know how things work. If you just want a huge list of names with no background on why names have meaning then other books may be better.
I highly recommend this book for those interested in the topic. It's much better than "The Secret Meaning of Names", which I found incredibly disappointing and ended up returning.
its a fun and entertaining book...........2006-03-25
This book is a cool book. It was fun and entertaining to read. I found my name in it. And i didnt expect to since my name is soo old fashioned and not so popular. It gave me alot of insight into well...me. I enjoyed reading names of my family in it and learning things about them that i am sure they dont even know. I would reccommend this book as a form of entertainment.
Amazon.com
For expectant parents, it's part of the tradition to pore endlessly over baby-name books searching for the perfect moniker. Names carry stereotypes, vary in perceived attractiveness (a blond bombshell named Gertrude?), and help influence how we see ourselves. As Sigmund Freud once said, "A human being's name is a principal component in her person, perhaps a piece of his soul." In Beyond Jennifer and Jason, Madison and Montana, name experts Linda Rosenkrantz and Pamela Redmond Satran present a baby-name book that goes far beyond the usual name lists and definitions. Satran and Rosenkrantz provide a thorough history of American naming traditions, discuss the psychological and sociological impact of names, and, yes, include list after list after list of possibilities organized into categories: popular names, old-fashioned names, comfy names, yuppie names, African-American names, androgynous names, Shakespearean names, unpopular names, creative names, mythological names, effective and ineffective middle names, classical names... and so on. Annotated with humorous notes, descriptions, quotes, and name-derivation definitions, the book is a fun and fascinating read even for those not debating between Gravity and Jane or Mason and Hendrick. --Ericka Lutz
Book Description
Quoted everywhere from Parenting to The Wall Street Journal, with more than a million copies of their books in print, bestselling authors Linda Rosenkrantz and Pamela Redmond Satran are the baby-name experts. In this fresh and expanded new edition of "the best baby-naming book ever written" (The News Journal), they offer irresistible lists of names you won't find anywhere else, along with their trademark wit and insight on the most important questions---and answers---for expectant parents:Style: What's hot and what's cool---including Honest Names, Spiritual Names, Kreeatif Names, The Two-Syllable Solution, Word Names, The Exotics, and a Girl Named BoyPopularity: The most popular names in America and around the world, and whatcelebrities are naming their babiesImage: What's really in a name, and why Briyana spells troubleSex: What's it like for a girl to grow up with a traditionally feminine name like Abigail or Blossom; a no-frills name like Alice or Jane; or a unisex name like Dylan or Dakota? And are there any decidedly masculine names left for boys?Tradition: A concise history of American baby naming, plus inspired ways to reflect your own cultural heritageFamily: Whose name is it, anyway? And other vital considerations
Customer Reviews:
Not as good as others.......2007-08-31
I am an avid Amazon shopper, and I was disappointed with this book. It's just pages of a bunch of lists of names. A lot of names are repeated in different categories. I would recommend the book, Baby Name Wizard.
Okay, and has some good ideas.......2007-07-08
I liked some of the ideas that the authors presented, but overall I found the way that they broke up the book to be confusing. The names were not listed alphabetically, and in several cases I would read one section, and have some of the same names from earlier listed in another section. I will definitely be searching for another book to help me find a better variety of names with more organization.
This is the brand new edition!.......2007-01-11
This is the brand new edition of Beyond Jennifer & Jason, just published a few months ago. All the popularity lists in the books are updated and the information is guaranteed new -- and even ahead of its time! Unfortunately, it can be confusing knowing which edition is the latest one. But also know that even though styles in baby names do change, it happens gradually -- and you're choosing a name to last a lifetime, not just for a few years. Also look for our other new books Cool Names for Babies and coming in March 2007, The Baby Name Bible.
Very outdated..........2007-01-09
I am expecting a baby in June of 2007 and ordered this book to assist with picking a baby name. Unfortunately, something I didn't notice when ordering is that the book was published in 1999. The book includes all sorts of lists of names - such as most popular baby names - however, the lists are all from 1998 or before. Trends in names seem to change, and since this book had not been updated in nine years it was of very little use. I have found the internet to be a much better resource.
Do you really need to know Ronald means "counsel rule?".......2006-12-06
Books that list names in alphabetical order with their (yawn) meanings absolutely put me to sleep. I love this book because it delves into subtle, intangible issues like image. I think all the advice the authors give on choosing your baby's name is right on target. Really, how many people name their baby based on the obscure and usually unknown meaning of a name? Will you go around telling people "Trixie means 'bringer of joy!'" Ha! We gave our son the name Henry for a lot of reasons, but not because it means "ruler of the home." Buy this book--it's worth it.
Book Description
Meet Haley Miller. She’s a 15-year-old girl of average height, average weight, and an average sense of style. Installed in her first public high school, Haley faces the toughest choices of her young life. And guess what? She’s all yours.
In this interactive novel, readers lead Haley through the halls of Hillsdale High for better or for worse. Until graduation do you part. Do you guide her away from the pitfalls of peer pressure? Or into the vortex of bad boys and parties? Send her to homecoming with the captain of the soccer team . . . or have her skip the dance to go on a road trip with the hot rebel. Give Haley a makeover or teach her to love herself the way she is. Pick which crowd she’ll hang with. Tell her how often to do her homework. And decide whether she drinks or inhales.
You determine her fortune. Her grades, her friends, her love life, her future. With Haley’s many positive traits, you should have no trouble achieving success . . . or will you? It’s all in the way you work, love, and play with Haley Miller, the girl with the most potential at Hillsdale High.
Customer Reviews:
A Great Book.......2007-01-22
This was a GREAT book. Okay, so actually, you get to choose your story so i guess anyone can say it's a great book. I mean who deosn't love to choose what happens?
I guess its not that fantastic, but it's original, which I love. So many people these days have similar books. Ugh! It's a great book and it's definitely worth the money because you can read it over and over and over. It's like 4 books in one! Haven't read the next book, but I can't wait!
;)
Courtesy of Teens Read Too.......2006-12-31
WHAT IF...EVERYONE KNEW YOUR NAME is an interesting idea. It's a lot like those Choose Your Own Adventure books you read as a kid. The story is about Haley, a fairly average fifteen-year-old girl who has just moved to suburban New Jersey and is starting at her first public high school. She starts out average, so that the reader can pretty much choose everything that happens to her as the story goes on.
You make every little decision for her, even the ones that seem really minor, like riding the bus to school or getting a ride from her father. You decide who she wants to be friends with and what crowd she wants to be a part of. You decide everything about her.
While an interesting idea, and fairly well-written, this book isn't for everyone. If you're all about finding out what will happen, this book might not be for you, because you decide what happens. It's a cool concept, though, and a fun read, especially since you can read it more than once, with a different story and outcome. The characters aren't particularly three-dimensional, but I guess they have to be simple enough so that it is believable that they would make any one of the very different choices you choose from. This book is fun, but not a must-read.
Reviewed by: Jocelyn Pearce
What If... Everyone Knew Your Name.......2006-09-20
The book What If... Everyone Knew Your Name by Liz Ruckdescel and Sara James was a realistic fiction novel about a girl who's family takes a road trip, moving from the Golden State of California to the Garden State of New Jersey. She moves to a new school called Hillsdale High and needs to know how she can fit in.
Haley Miller, the 15 year old going into a public school for the first time is scared and ready to be friends with anyone she can. While she wishes she didn't ever move, she meets a neighbor whom she thinks is very god looking. She befriends him and others while the story takes its twists and turns.
I really liked this book because of the way it was, how you got to choose what she did. It really makes you feel as if its you living in the book, not Haley. The book takes you through the up and downs of high school and you get to control everything; her friends, her grades, her love life, her future. You don't know how it will turn out either, so that makes it suspenseful, just like real life because you never know what life will throw at you next. For all you know in the book, Haley could be invited to the next big party, and make a bad decision and drink, or you could have her not take the drink and it turns out the stud she's looking at, doesn't like alcohol either.
I really enjoyed this book and I can't wait to read the other one like it called "What If... All the Boys Wanted You." It sounds just as interesting as the first one they wrote and I can't wait to see what that book throws at Haley this time.
I strongly recommend this book for any teen who likes books that will take them through the happy, and not so happy parts of high school. Some of these things in the book can really teach you some stuff you can use in real life, like many novels about teens. So if you are into real life situations, I defiantly recommend this book to you. It was a great read, and I couldn't put it down until I finished it.
A great book!!!.......2006-08-07
I loved this book! It was interesting and fun to read. I really liked the way you got to choose what the main character does. I would recommened this book to someone who is 11 years old or older and someone who is ready for an adventure. This book is worth your time and money.
-Taylor, 12
Makes reading a fun experience.......2006-07-21
In this day in age it is hard to make books as exciting and entertaining as the WB channel in the minds of a lot of teenagers, but the What If books are bringing that kind of excitement back to reading. There is so much to talk about with these books -- which choices you made, what happens, etc that it is fun to go back and re-read many times. The dialogue and character descriptions really make the whole book come alive so that I truly feel like I know what it must be like to be a teenager in Jersey -- scary thought! Truly a great new series!!!
Book Description
This exciting addition to Kay Arthur and Janna Arndt’s Discover 4 Yourself® Inductive Bible Studies for Kids series leads young believers ages 8–12 on a journey to God’s heart using the inductive study method and the wonder of an adventurous spy tale.
On this latest quest, young adventurers along with their favorite characters Max and Molly uncover who God is by exploring His many names and what they mean. Discoveries from the Bible, memorable stories, and clever mazes and activities unfold the names of God and His attributes, such as:
- Creator
- Protector
- Provider
- Healer
- Shepherd
Ideal for Sunday school classes, Bible study groups, homeschoolers, and individuals.
Customer Reviews:
Lessons for grandchildren.......2007-01-29
I bought this product to have a time of Bible Study with my grandchildren. They're too young at this time (3 years and only 9 months), but I did look over the book and I think it will be an excellent tool to talk about God with my grandchildren and to have a Godly activity at home.
Book Description
"Don't Name Your Baby" is a humorous look at what's wrong with every baby name in the book. From Amy (that cutesy, juvenile name that assures your daughter won't get promoted past the third grade) to Harold (an almost lock that he'll marry someone named Gladys or remain forever alone), "Don't Name Your Baby" is the perfect gift for anyone who is expecting.
Customer Reviews:
Get ready for a laugh- and remember it's for FUN!.......2006-08-12
I LOVED this book- I know there are a few who find it demeaning and rude, but that's kind of the point. If you're seriously searching for a name, this isn't your book- this is just for fun and laughs and the author even makes fun of his own name! After you've bought the 25,000 names books, this is a great one to thumb through- we all know it isn't meant to be serious!! I've never laughed so hard! It's a good gag shower gift (or for someone who has picked out a name you don't like!! :)) and I buy it for all my friends- who have a sense of humor!! :) Enjoy!
Don't buy unless you have a sense of humor.......2006-01-07
If you have a sense of humor, than this book is hilarious. It's a great way to lighten the mood while trying to debate a name for your child. It's not meant to be serious. It's not meant to be a true resource. It's meant to be funny and it achieves it's goal. If you want "smart" comedy, buy something else. If you want something to make you laugh while considering names for your baby, this is the book for you. It's funny even if you're not naming a baby. But don't take it seriously. The author doesn't. Why should you?
A must have book!.......2004-06-28
This book is so funny.I laughed through the whole book.Makes you think twice before naming your kids.Enjoy it but dont take offense to it.If you are about to have a baby or know someone who is then you can't go wrong with this book.This book is an ideal gift for everyone even if you just want to give a funny gift.Your friends and family will love you for this book.
Not great! Deserves No Stars!!!!!.......2004-06-25
Okay! If you really need to know about how every name on the planet can be ridiculed you could buy this book but why bother!
Children who tease each other for their names on school playgrounds world wide will be more clever and not so smug, cynical and snide!
So go to any local school play ground and listen awhile. It's cheaper. Pick a name that you love and buy something nice for your baby with the money that you might have spent on this foolish book.
No stars! Except this automatic review system made me use a least one.
Acutely Entertaining!.......2003-12-22
David Narter's Don't Name Your Baby is fabulous!! Creative, witty, hillarious! Narter's comic genius shines through in this guide of what not to name your baby - a must for every baby shower!
Customer Reviews:
Merry Christmas.......2002-06-24
Brenda does not like her name. So she is going to change it-to Barbie!
In this book, everyone wants to change names!
Book Description
Identity theft will cost U.S. consumers and their banks or credit card companies more than $1.4 billion in 2004.
A typical victim spends an average of $800 and 175 hours over almost two years cleaning up after an ID theft incident.
In an information-based economy, your personal information means as much to you as money in the bank meant to your grandparents.
This book explains, in plain English, how to make sure your credit history, financial data, account information and other essentials remain safe. It combines interviews with law enforcement and security experts with case studies and examples to give readers the knowledge they need to avoid ID theft. And it includes practical advice about what to do when someone gets your information and starts using it illegally.
Customer Reviews:
Full of information.......2005-12-29
Identity theft is the fastest growing consumer threat in America. The explosion of computer and graphics technology has made it a much easier crime to perpetrate than in the past. It is the sort of crime that can happen to anyone, and be perpetrated by anyone.
The most practical documents to obtain for an identity thief are a Social Security Card or a driver's license (usually stolen and altered). With those, anything is possible, from getting new credit cards to cleaning out bank accounts. Administration of these systems is chaotic, and faking is easy.
The lead federal agency dealing with identity theft is the Federal Trade Commission. A problem with any federal investigation of a specific case is that the amounts are usually small, perhaps a few thousand dollars, and the victim and perpetrator usually live in different states (cost efficiency and jurisdiction). Therefore, the first responder will most likely be the local police department.
Preventing identity theft starts with the consumer. It is not possible to fill in all ID "holes," but things can be done, like safeguarding personal information, to make a thief go elsewhere. The consumer is responsible for notifying the authorities of illegal activity; the bank or credit card won't do it. Clean out your wallet or purse. Keep a photocopy of your license, credit cards, etc. in a safe place, in case it is stolen. Get things like bank account numbers, PIN numbers, passports and birth certificates out of there, and into a fireproof box at home. When ID theft is discovered, document all letters and phone calls, no matter what.
This book is excellent. It's small, so it can easily fit in a pocket or purse, and it is packed with easy to understand information. For those who are concerned about, or are victims of, ID theft, this is very much worth reading.
Critical Info, Told in Context.......2005-10-19
This is the best book that I've found on this subject.
Lots of people are worried about ID theft. But the truth is not very many understand exactly what the crime is and how it works. This book explains both--in good detail, but also in plain English.
The book is full of case studies and preventive steps you can take for reducing your risk of having your ID stolen. But it also makes the important point that preventing ID theft is mostly a matter of changing your lifestyle. Being willing to be a little difficult or uncooperative when people ask for your credit card or--more importantly--your Social Security number in everyday business transactions.
Learning...and being willing...to say "No" is a key part of mindset you need to stay secure. This book does an excellent job of explaining that.
Why pay? .......2005-04-25
Three key problems I found with this book:
1. It is wordy and the key useful material doesn't stick out or appear all together.
2. There isn't much useful material.
3. You may be easily able to obtain equivalent or better info free.
I haven't read any other book on identity theft. And I haven't made any study of identity theft. But, after reading this book, I went thru and made a list of material that seemed useful. From the list, I crossed out precautions I was already aware of. I was left with 1 item, all the others may be good reminders but only the 1 item was something I wasn't aware of and am grateful to be. But even that one wasn't that big a deal.
The free brochure my state representative sent me had about as much useful material. And I quickly just found a government web site on identify theft that seems more useful than this book.
Mostly what I learned from this book was how easy identity theft can be for those who are willing to break the law, even if one tries to prevent it. So I appreciate that lesson from this book, but it appears that info of equivalent or greater value is readily obtainable free and seems to have been since this book appeared in 2004.
What?.......2005-04-07
If ones credit history is messed up by identity theft and several credit cards have been falsely issued in ones name - can someone frame you?
A timely handbook vital to any consumer's fiscal health.......2005-02-09
Identity theft is one of the hardest thefts to control and is the one most damaging to consumers, so Identity Theft: How To Protect Your Name, Your Credit And Your Vital Information, And What To Do When Someone Hijacks Any Of These is a timely handbook vital to any consumer's fiscal health. Chapters explore common mechancis of ID theft, consider the various ways crooks choose victims and manufacture bogus identities from information, and tells how to reduce a risk of ID theft, and to respond effectively if someone steals an identity.
Amazon.com
Author Joe Borgenicht doesn't reveal here what he chose to name his son, but you can bet it's not Eubie, Ralph, or Boris. He's right on target when he says parents ought to find the name "that the fewest number of school children could potentially make fun of," and his guidelines are simple. Among them: don't use "clevur speling," avoid naming your kid after the lead character from a blockbuster film, and designate the names of cities and states for maps only. It's not a perfect baby-shower gift for everyone, as he mentions plenty of names that unfortunately rhyme with anatomical parts usually heard only in sex-ed classes. And some of his advice is utterly subjective: the name "Ethan," in his opinion, evokes the image of "a thick sweater-wearing, curly-haired college kid who smokes a lot of pot." But the list of more than 1,000 names to avoid is worth plenty of chuckles, and may save your offspring from 85 or so years of embarrassment. Sure, those pregnancy hormones are powerful, but they needn't be responsible for a lifetime of suffering on the part of your child. --Erica Jorgensen
Book Description
The perfect antidote to the boring baby-naming books -- a hilarious guide for expecting parents on what
NOT to name their baby!
What better way to choose the perfect name than by ruling out those names that are off-limits?
Joe Borgenicht offers more than a thousand names, complete with pronunciation and definitions, that absolutely, positively cannot be used for a child. But don't worry, there are exceptions to the rules, and a lot of names will work just fine, especially if there's something wrong with you. Sections of the book include: "Movie Mania" (Morhpeus, Maverick, and Starsky); "It's the 21st Century: Move On!" (Murray, Irving, and Ethel); and "Shop at the Mall, Not the Nursery" (Timberland, Lucky, and Armani). There are hilarious sidebars and lists, like: "Infamous Dictators" (Saddam, Benito, and Manuel); "Famous Sidekicks" (Robin, Tonto, and Garfunkel); and "First Voted Off the Island" Survivors (Sonja, Debb, and Peter); and more!
We've all heard the bad ones: Moon Unit (Zappa), Sailor Lee (Brinkley), Chastity (Bono). With an edgy and often politically incorrect sense of humor, What Not to Name Your Baby is certain to help expecting parents be creative, without scarring their child for life -- at least not with a name.
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- A History of the English-Speaking Peoples Since 1900
- A People's History of the Supreme Court: The Men and Women Whose Cases and Decisions Have Shaped Our ConstitutionRevised Edition
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Books Index
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