Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Great Book.......2007-10-07
Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
WORDS THAT WORK.......2007-09-08
"Words That Work: It's Not What You Say, It's What People Hear" by Frank Luntz is a modern day "how to win friends and influence people" for the 21st century. "Words That Work" is a good book but the best part is the '10 Rules of Effective Language' in the first few chapters, which is basically the whole point of the book.
You may not want to read the other chapters because the book does surprisingly focus also on how businesses can use words. You can pretty much ignore the Publisher's Weekly criticism that this book is partisan. Luntz sights good and bad examples of communication from both Democrats and Republicans. His first anecdote deals with giving a seminar at Arriana Huffington's home for the Hollywood Elite!
People who don't care about politics or business will probably get bored with this book. But if you only get half-way through the book you will be convinced that "It's Not What You Say, It's What People Hear".
"MoveOn.Org" Democrats who try to smear the lessons Frank Luntz gives in this book may do so at your own peril.
Average customer rating:
- Rosetta Stone of Hypertext
- Well done!
|
The New Media Reader
Manufacturer: The MIT Press
ProductGroup: Book
Binding: Hardcover
 Culture
| Business & Culture
| Computers & Internet
| Subjects
| Books
Methodology
| Software Engineering
| Computer Science
| Computers & Internet
| Subjects
| Books
General
| Computer Science
| Computers & Internet
| Subjects
| Books
General
| Software
| Computers & Internet
| Subjects
| Books
General Broadcasting
| Radio
| Entertainment
| Subjects
| Books
General
| Social Sciences
| Nonfiction
| Subjects
| Books
Methodology
| Social Sciences
| Nonfiction
| Subjects
| Books
Media Studies
| Social Sciences
| Nonfiction
| Subjects
| Books
Media And Society
| Communication
| Social Sciences
| Nonfiction
| Subjects
| Books
Social Situations
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Telecommunications
| Engineering
| Professional & Technical
| Subjects
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Entertainment
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
The Language of New Media (Leonardo Books)
-
Digital Art (World of Art)
-
New Media Art (Taschen Basic Art Series)
-
Remediation: Understanding New Media
-
First Person: New Media as Story, Performance, and Game
ASIN: 0262232278 |
Book Description
This reader collects the texts, videos, and computer programs--many of them now almost impossible to find--that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II--when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared--and the emergence of the World Wide Web--when they entered the mainstream of public life.
The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Billy Kl?Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.
Customer Reviews:
Rosetta Stone of Hypertext.......2004-06-15
This huge tome is a must have for anyone who wants to deeply understand hypertext and its precursors. From William Burroughs to Doug Englebart and Augosto Boal to Ted Nelson this book presents a huge range of articles (and discursive commentary) of interest to computer scientists, writers, new media workers, artists and everyone in between. This is one stop shopping for new media literacy with over 800 pages of good stuff, much of it very hard to find outside of this volume.
Well done!.......2003-03-18
Fascinating, thorough in its analysis, beautifully designed reader/player. Good, well-rounded selection of texts and new media objects with no attempt to be exhaustive (to the editors' credit). I plan to use it as one of the texts in an upcoming university course.
Book Description
Tired of the Hollywood Left-and the vast network of liberals in elite positions-who always bad mouth America? Well, so is feisty radio sensation Laura Ingraham-and she has the answers in this pugnacious, funny, and devastating critique of the liberals who hate America.
Customer Reviews:
The Truth Hurts, The 'elites' are not elite!.......2007-08-20
Political commentator and radio talk-show host Laura Ingraham decries self-styled "elite" groups who believe themselves superior to those with traditional American values. She singles out mainstream media, academic intellectuals, and showbiz celebrities as well as the United Nations and antireligious and pro-immigration supporters. This is an interesting book and an easy read.
Don't waste your money!!!.......2007-08-13
This book is a waste of time. It has no real substance. She constantly contradicts herself, and drones on and on about nothing.
Feels like a high school term paper.......2007-08-10
I knew nothing of Laura Ingraham before picking up this book. Never heard her radio show, never read anything (that I'm aware of, at least.) Though I agree with much of what she says, she says it in a boring, repetitive, know-it-all, condescendingly-laughing-at-the-condescending, smarmy and whiny manner. The personal asides, where she describes those she disagrees with as failed actors or once-funny comedians may work on radio, but in print just come off as mean spirited and irrelevant. We care about the views, not the source.
Besides being smug and pompous, she is a mediocre writer. (And the typos--come on, guys....) Her prose reads like someone who talks extemporaneously for a living. And I don't think I learned anything new at all. The same ideas are expressed far more eloquently by many others. Mona Charen, Daniel Flynn, Peter Wood. Go to those authors to read excellent prose and thoughtful reasoning. This is stream of consciousness blather, a product that feels rushed to market. Books written in a hurry die equally fast. Save your time. Go elsewhere.
This is entertaining as all get out................2007-07-15
Once again, the reviewers are almost as good as the actual book. The Left are convinced that the author is the devil incarnate, while the Right can't quite think of her, as one of their own. Why the left even bothers to read this, knowing her slant of things, is almost beyond comprehension. She's kind of like Coulter---they just can't get enough of this stuff. As far as the right--the mind reels.For those of us not on the extreme, one way or the other,well, let me put it this way. Unless all of you checked this book out at your local library, or stole it---she got your money, didn't she???
A culling of news stories misses the mark, which is regrettable.......2007-04-24
Laura Ingraham had a good idea: show how self-anointed elites are destroying the Constitution-based American way of life. The problem is not with her writing style, which is commendibly clear. Rather, she has collected hundreds of snippets from the news and spun them out, one after another, with often too little analysis and, worse, virtually no footnotes.
For example, Ingraham describes former Secretary of State Madeline Albright's supremely clueless performance in North Korea without a single reference to third-party sources. Yes, her accounting is accurate, but you'd only know that if you follow the news closely. The people who need to be persuaded do not, so it is important to provide sources for the few who may want to pursue the subject.
Ingraham's point is not news to many of us: the people who constitute the various elites of show business, academia, the UN and other areas are strictly of the "do as I say, not as I do" variety. Al Gore wants you to ride a bicycle, while he uses a private jet to go from point to point. College professors want their young, often gullible, students to ignore - in fact, never learn about - the more than 100 million murdered by Communists while they preach their Marxist dogma. The same academics are also in the forefront of stifling independent thinking and freedom of speech on campus. The UN, of course, is painted as the corrupt organization it is, a world body dedicated to the enrichment of its bureaucrats while it ignores human rights abuses throughout the world.
Ingraham makes her points, but not as tellingly as they could be made. A good overview of how the self-appointed doyens are trying to rip down the United Stats and destroy the Consitution, but not as effective as it could be.
Jerry
Book Description
MEDIA PROGRAMMING: STRATEGIES AND PRACTICES is an exciting book that will provide you with the most accurate and current information on the techniques and strategies used in the programming industry. This innovative text covers everything from how programs are selected to the limits of media programming.
Average customer rating:
- Not for Beginners
- Same Book As Audio In Media With Infotrac
- An industry primer
- Sound God
- Never is late to learn
|
Audio in Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)
Stanley R. Alten
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Hardcover
Communications
| Skills
| Business & Investing
| Subjects
| Books
Media Studies
| Mass Media
| Current Events
| Nonfiction
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
Media Studies
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Electrical & Electronics
| Engineering
| Professional & Technical
| Subjects
| Books
Telecommunications
| Engineering
| Professional & Technical
| Subjects
| Books
| Antennas
| Digital
| General
| Microwaves
| Networks
| Optical Communication Engineering
| Radio & Wireless
| Satellite
| Telephone Systems
| Television & Video
General
| Arts & Photography
| Subjects
| Books
General
| Performing Arts
| Arts & Photography
| Subjects
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Arts & Photography
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Television Production Handbook
-
The Tools of Screenwriting: A Writer's Guide to the Craft and Elements of a Screenplay
-
Video Basics
-
Video Production: Disciplines and Techniques with PowerWeb
-
Modern Recording Techniques
ASIN: 0534630464 |
Book Description
In this market-leading text, Stanley Alten, an internationally recognized scholar and expert in the area of audio production, provides students with an introduction to the basic techniques and principles needed for audio production in media. The text has helped professors effectively teach this technically based course to the introductory audio production student through its clear and current illustrations and photos and student-friendly writing. Comprehensive, technically accurate, and up-to-date, the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process -- from planning to post-production.
Customer Reviews:
Not for Beginners.......2007-02-25
If, as this book claims, is a beginner's guide offering a nontechnical approach, than I am the Queen of England. I have an advanced degree, am published myself and work as a college professor in another field, but for all practical purposes, this book might as well as be in another language. If this book is truly for beginners, it would avoid sentences like "There are two parallel signal strengths, channel and monitor. In the I/O section, equalization and other signal processing can be delegated to the monitor system for auditioning without effecting the signal being sent to the multitrack recorder, or the signal can be sent to multitrack recorder, or both." Sure.
The editors at Wadsworth should have caught this, but my guess is no editor ever read it. Expensive and frustrating.
Same Book As Audio In Media With Infotrac.......2003-05-16
This text is a broad-based approach to audio for radio/TV/film, and music recording. The emphasis is on audio for production students rather than for engineers, and the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process-from planning to post-production.
An industry primer.......2002-12-31
This was my college text for Broadcasting in 1984/85 and I taught Radio Production from this book. I am a video editor (Avid) and a freelance audio engineer having mixed/recorded over 500 music performances. I STILL reference this book. It is easy to understand, direct and thorough; maybe the only textbook you might keep.
Sound God.......2000-07-27
I have had Stanley Alten for a professor and he knows what he is talking about. He is the know-all be-all of sound. His books are easy to read and to understand and great for people learning sound techniques.
Never is late to learn.......1999-08-05
The most important in this book is that you can find anything about sound. I mean 1) fundamentals in sound 2) technology from past to future and 3) aplications. This book speaks of any thing in sound for any aplication (TV, studios, acoustic ect)
Average customer rating:
- Wow... are we not spellchecking or editing books anymore??
- Fair information, edited by a twit.
- Excellent resourse for post-modern media theory.
- Media, stereotypes, white ideologies, marginalization.
- best text reader ever for my communication major
|
Gender, Race, and Class in Media: A Text-Reader
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback
America
| Race Relations
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Social Sciences
| Nonfiction
| Subjects
| Books
Media Studies
| Social Sciences
| Nonfiction
| Subjects
| Books
Public Affairs & Administration
| Government
| Nonfiction
| Subjects
| Books
Communication
| Words & Language
| Reference
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
Look Inside Reference Books
| Trip
| Specialty Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Arts & Photography
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Reference
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Media Messages : What Film, Television, and Popular Music Teach Us about Race, Class, Gender, and Sexual Orientation
-
Media/Society: Industries, Images and Audiences
-
Sex on the Brain: The Biological Differences Between Men and Women
-
Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
-
A Primer of Jungian Psychology
ASIN: 076192261X |
Book Description
Incisive analyses of mass media – including such forms
as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of
Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.
Ten new, original essays are included in this text, along with compelling previously published articles and book chapters by both established media scholars and new voices in the field. Together with new section introductions by Gail Dines and Jean Humez, the readings provide a solid yet accessible critical introduction to mass media studies.
Features:
- Authority. Original essays
and important reprinted articles
from renowned scholars comprise this comprehensive and diverse volume
Original essaysand important reprinted articlesfrom renowned scholars comprise this comprehensive and diverse volume
- Accessibility. Work in cultural studies and queer theory is made accessible to undergraduate students
. Work in cultural studies and queer theory is made accessible to undergraduate students
- Activist Philosophy. Extensive bibliography and media resources encourage conscientious activism.
. Extensive bibliography and media resources encourage conscientious activism.
- Integrated analysis. Race is examined throughout the text rather than treated in a separate chapter.
Race is examined throughout the text rather than treated in a separate chapter.
Original essaysand important reprinted articlesfrom renowned scholars comprise this comprehensive and diverse volume . Work in cultural studies and queer theory is made accessible to undergraduate students . Extensive bibliography and media resources encourage conscientious activism. Race is examined throughout the text rather than treated in a separate chapter.
Â
New to the Second Edition:
- Expanded coverage of "queer" representations in mass media
- New section introductions provide readers with a guide for each section
- New section on the violence debates and a new section on the Internet
- Two sections devoted to consumerism, marketing, and advertising
Recommended for courses in mass media, feminist theory, race, class, and gender, and social theory in the Sociology, Communication, and Women’s Studies disciplines. Also recommended as a general reference title for scholars and anyone interested in the representation of race, class, and gender in the media.
Customer Reviews:
Wow... are we not spellchecking or editing books anymore??.......2007-06-21
First, let me say that the premise of each article was great for a 400- or 500-level college course and prompted many heated discussions.
But, along the lines of the other reviewer... how are we to take it seriously when we come across dozens of grammatical errors, missing words (the most prevalent error) and punctuation disasters? It read as though the articles were submitted, read by a third-grader and then stuffed hurriedly into the book for publication. A quick read by the "editors" would have found the vast majority of errors.
This is not something isolated, for 3 out of the 4 textbooks I have been assigned this summer session have dozens (yes, "dozens") of grammatical, typographical and punctuation disasters -- books well into their 2nd, 4th and 7th editions. No wonder kids graduating college habitually spell "too" as "to."
Fix the errors before you print the third edition!
Fair information, edited by a twit........2004-02-15
I could not finish reading the book, because I could not take the authors seriously. The many misspellings and mechanical errors were far to distracting. This text is a worthy example of how NOT to write a book.
Excellent resourse for post-modern media theory........1999-09-14
As the media becomes one of the most dominant means by which we frame our social reality, it becomes crucial for each of us to understand how media can become a mean to someone's own end. An excellent treatment of hegemony and dominant/ prefered readings. This should be a required text in all communication/ social science programs. But it ain't bad readin' for anyone else who consumes media either, namely you!
Media, stereotypes, white ideologies, marginalization........1999-01-11
An excellent reader explaining the media's role in perpetrating common stereotypes of historically marginalized people. Includes analysis of advertising, sexual representation, TV and music. An excellent textbook for cultural studies.
best text reader ever for my communication major.......1998-12-06
broad and complete view point on the issues that face college critics in media fields. Most comprehensive text I have been required to buy with my major. Would highly recommend to other prof.s
Book Description
CREATIVE EDITING has been consistently praised by reviewers for its comprehensive coverage, excellent organization, and currency of issues relevant to editing copy. The Fourth Edition continues to live up to this reputation through consistent reinforcement and practical application of editing concepts. The book covers all aspects of editing for print and online media and provides ample practice exercises for students to demonstrate that they know how to apply principles from the text. This book does not assume that students understand grammar fundamentals. It starts with basic language skills and leads students through every phase of a professional copy editor's job. The book's textbook/workbook approach allows students to practice their skills as they learn. This edition covers editing as it relates to public relations, digital editing for Web sources and magazine editing. In addition, it includes separate chapters on communications law and ethics, along with exercises designed to help students understand practical applications of legal and ethical principles.
Average customer rating:
- Media Impact
- good solid media book
- boring
|
Media/Impact: An Introduction to Mass Media (with InfoTrac and CD-ROM)
Shirley Biagi
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Paperback
Media Studies
| Mass Media
| Current Events
| Nonfiction
| Subjects
| Books
General
| Social Sciences
| Nonfiction
| Subjects
| Books
Media Studies
| Social Sciences
| Nonfiction
| Subjects
| Books
Communication
| Words & Language
| Reference
| Subjects
| Books
General
| Science
| Subjects
| Books
General
| Computers & Internet
| Subjects
| Books
General
| Computer Science
| Computers & Internet
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
General
| Performing Arts
| Arts & Photography
| Subjects
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
Look Inside Reference Books
| Trip
| Specialty Stores
| Books
Look Inside Science Books
| Trip
| Specialty Stores
| Books
Similar Items:
-
AP Stylebook and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
ASIN: 0534597068 |
Book Description
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.
Customer Reviews:
Media Impact.......2005-10-20
The book was here in 5 days and every one in the class including the teacher can't believe the price I got for it. Worked out just great and the teacher is going to buy the book from me.
good solid media book.......2000-01-24
This is a good media textbook. Shirley Biagi does a nice job of updating this text regularly. Students will find it interesting and informative. Lots of photos and sidebars add to the information. Covers all the media as well as social isues, ethics, global conglomerates and more.
boring.......1999-12-12
I swear, this book is the worst book ever for Mass Communications because it's just a bunch of articles about what might be the case of mass media in the future. If i didn't need the book for a college course, I would never have bought it
Book Description
This book describes the major aesthetic image elementslight and color, space, time-motion, and soundand how they are used in television and film. Zettls comprehensive coverage of aesthetic theory and his inclusion of effective visuals and examples place this text in a class by itself.
Customer Reviews:
Inexpensive Textbooks.......2007-10-16
I love that you offer these books so inexpensively. If I went to my universtiy bookstore I would have paid three times as much. I can use my own money without having to use loan money to pay for books!
5 stars.......2005-10-10
The book is totally new and under very good condition, and the dilievery time is much earlier than i expected.
Best in field.......2004-12-28
This text thoroughly explains the intricacies of applied media asthetics in a concise and completely accessible way. It is a well organizied text that ehances its presentation through the use of many illustrations. I believe that this is the best text on the subject and that it has been since its first edtion.
motion graphics professor.......2002-06-04
"Sight, Sound, Motion: Applied Media Aesthetics explains the WHY of film and video production. If you're looking for HOW then turn to another book."
I would disagree with the above review. Only by learning WHY first, can we learn HOW later. This book is more than a cookie cutter approach to film and video. If you want to "click and drag" your way through an editing program, then true, this book is not for you. Add this to your collection if you want a book that teaches how to see and create film. Sight, Sound, Motion: Applied Media Aesthetics has staying power.
Fundamental book on the theory of the moving image.......2001-05-20
This was the assigned textbook for my digital video 2 class, and it is simply wonderful. Zettl is a very knowledgable man on the subject of creating images for film, video, and even new media. (Zettl's text Video Basics 3 was used in my digital video 1 class as well) This book lays a solid foundation for the theory behind how and why the viewer perceives the moving image, and how the filmmaker and video producer can create more pleasing and coherent productions.
While the biggest complaint I've heard about this book is it's over-reliance on theory, it still does a good job of contextualizing theory into practical application. Thus the title of the book: APPLIED Media Aesthetics. Although I haven't read any of Eisentien's theories behind filmmaking, I suspect that Zettl's treatment would compete rather well, and is probably more accessible for a modern reader.
This book covers all the bases from color and light, time and space and structuring audio to image. Zettl succintcly deconstructs the intelligent mind behind the images and sound of our cultures film and television productions.
Sight, Sound, Motion: Applied Media Aesthetics explains the WHY of film and video production. If you're looking for HOW then turn to another book.
Book Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Books:
- Writing Academic English, Fourth Edition (The Longman Academic Writing Series, Level 4)
- 2007 People's Toolkit for Federal Grants and Government Benefits: Grant Writing, Proposal Writing Tips and Resources, Applications, Forms, Catalog of Federal Domestic Assistance (Book and CD-ROM Set)
- A Complete Guide to Sermon Delivery
- A Dictionary of Intermediate Japanese Grammar
- A Manual For Eucharistic Visitors
- Alcoholics Anonymous - Big Book 4th Edition
- Algorithm Design
- Allyn & Bacon Guide to Writing, Brief Edition, The (4th Edition) (MyCompLab Series)
- Applying UML and Patterns: An Introduction to Object-Oriented Analysis and Design and Iterative Development (3rd Edition)
- Basic English Grammar, Third Edition (Full Student Book with Audio CD and Answer Key)
Books Index
Books Home
Recommended Books
- Fundamentals of WiMAX: Understanding Broadband Wireless Networking
- History: Fiction or Science
- Aleks Users Guide
- Excursions in World Music & 2 Cd Set Pkg
- Cost Accounting
- Garrett Files
- History: Fiction or Science
- New Accountant Careers
- Disassembly Modeling for Assembly, Maintenance, Reuse and Recycling
- Conversation with Spinoza: A Cobweb Novel
Made to Stick: Why Some Ideas Survive and Others Die
What Got You Here Won't Get You There: How Successful People Become Even More Successful
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
