Book Description
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.
Book Description
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
Book Description
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.
Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!
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New Media: A Critical Introduction
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover
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Hypertext 3.0: Critical Theory and New Media in an Era of Globalization (Parallax: Re-visions of Culture and Society)
ASIN: 0415223776 |
Book Description
New Media: A Critical Introduction is a comprehensive introduction to the culture, technologies and history and theories of new media. Written especially for students, the authors consider the ways in which "new media" really are new, assess the claims that a media and technological revolution is underway and formulate new ways for media studies to respond to new technologies.Individual chapters introduce: Assessing the "newness" of new media; How to define the characteristics of new media; Film, photography and new forms of visual culture and entertainment; Social and political uses of new media and new communications; New media technologies, politics and globalization; Everyday life and new media; Cyborgs, cybernetics and cyberculture; Theories of interactivity; and The history of automata and artificial life. Illustrated with over seventy photographs, images, tables and line drawings, key features of this textbook include: A user's guide; A glossary of key terms and concepts; Boxed case studies and examples; Key terms defined in the margins with extensive cross-referencing; and Extensive bibliographies and web resources to help with further study.
Customer Reviews:
Very interesting.......2007-09-26
This book is very interesting. Is fun to read and not boring at all.
I really enjoy it.
Why Post A Review For A Textbook?.......2006-01-06
Reviews are somewhat superfluous in light of the fact that this is a textbook and thus you probably don't have any choice about buying it, as was the case with me. Nonetheless, as textbooks go, I'd have to say I enjoyed this one quite a bit more than most. It's remarkably up-to-date, which is vital in media studies (there will undoubtedly be a 6th edition very soon), and it's a very fast and engaging read. The author doesn't always keep his liberal agenda well hidden, but that is perhaps forgiveable in an age of increasingly conserative media. On the whole, this stands a better chance than most of being a textbook that you actually keep rather than trying to cash in as soon as the course is over. I kept mine.
Book Description
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Customer Reviews:
Become Media Literate.......2000-01-28
This is a great text about understanding media in all its forms. The reading was little complicated but when Dr. Baran explained what it all meant, I became more involved in media ranging from print to the internet. If you want to understand the media and how business, such as advertising, uses this it's a real eye opener. Read this book! It'll make you think about how our world is working right now.
Book Description
With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.
For anyone interested in gaining knowledge of the media.
Customer Reviews:
Media in your Life is Must Reading for Mass Com Students.......2000-05-24
This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.
Media in your Life is Must Reading for Mass Com Students.......2000-05-24
This book is an excellent introduction to mass media in America. It is one of the few attempts around to draw together a look at the various forms of mass communications--from MTV to the movies to the Internet. While intended for the college student, it also is a good reference for anyone seeking to understand the rapidly changing media landscape in America.
Book Description
The emerging field of visual culture poses rough terrain for beginners with its nuanced distinctions and reliance on postmodern theory. Not until An Introduction to Visual Culture has any book attempted to present a comprehensive and accessible approach to this exciting new subject.
Nicholas Mirzoeff begins by defining what visual culture is, and explores how and why visual media--fine art, cinema, the Internet, advertising, performance, photography, television--have become so central to contemporary everyday life. He argues that the visual is replacing the linguistic as our primary means of communicating with each other and of understanding our postmodern world, demonstrating this through powerful examples, from Diana's funeral to the Latina singer Selena, and from the X-Files to Independence Day.
Mirzoeff then examines the importance of race and ethnicity, gender and sexuality, and the body in visual culture. These various forms of social discourse provide essential tools for reading images and thus define the study of visual culture as an inherently political project. Mirzoeff tackles the difficult subject of the gaze and the "other" and offers the reader a clear synthesis of these concepts.
Lively and provocative, An Introduction to Visual Culture offers an accessible entry to this new way of understanding images.
Customer Reviews:
What's going on?.......2000-03-29
The life we lead today is very different from the one we grew accustomed to twenty, ten, or even five years ago. Information that took centuries to accumulate can now be sent from Singapore to San Antonio at the click of a button. More and more, our digital culture is depending on non-textual imagery to translate this information into a vast collage of cultural messages. It is the study of these images and the culture that interacts with them that Dr. Nicholas Mirzoeff is concerned with in his book An Introduction to Visual Culture (1999, Publisher: Routledge). Much of Mirzoeff's book is dedicated to examining the expansive manner in which the image is playing a role in the development of our global culture. While in the midst of this examination, the reader will soon find him or herself amazed by what the naked eye can now see. From the creation of the x-ray in 1895 to the Hubble telescope's visualization of distant galaxies, our technology creates a culture that has the capacity to, as Mirzoeff writes, "make visible things that our eyes cannot see." What is more, it is not the images themselves that intrigue Mirzoeff the most; rather, he is interested in the manner in which these images create a new reality. Or, as he puts it, "visual culture does not depend on pictures themselves but the modern tendency to picture or visualize existence." As an example, by simply turning on CNN the audience has the capacity to see images from parts of the globe that may have been unknown to them when they awakened in the morning. Not only that, but now the world can see the travesties that occur in these far away places. In Kosovo, the world was alarmed by video feeds of the very young and the very old being forced from their homes in the name of ethnic cleansing. Twenty years ago, this is something most of the world would have only read about. Depending on someone else to visualize the event as he or she saw fit, the textual relay of the event would have seemed distant or even nonexistent to the person who simply chose to quite reading. Today's images not only make Kosovo very close, they make what's happening there very real. It is up to students of visual culture to decide what kind of impact this visualization will have on the formation of the global community. The most important part of this book, however, is the claim Mirzoeff stakes for "visual culture" in the traditional and monotonous universe of academia. It is true that anything new is a threat to everything old. Knowing this, Mirzoeff guides his reader gently into the theory of "visual culture" by showing how it is both a relevant and necessary study in the afore mentioned digital arena. There are, of course, those who will charge that Mirzoeff's interests are cast too broad and his manner of interpreting them too fluid. To this valid concern, Mirzoeff argues that a fluid interpretive structure is paramount if academia wants to understand the world that lies beyond the gates of the university (like Kosovo). Visual Culture, writes Mirzoeff, "hopes to reach beyond the traditional confines of the university to interact with people's every day lives." In other words, visual culture is an attempt to ask a set of questions entirely alien to the modern university. Mirzoeff proves himself quite capable of setting out these new questions while keeping the avenue wide open for the reader or the "viewer" to answer them.
Superb overview of historical and modern cultural imagery.......1999-11-02
This is a fascinating reader that will appeal to the novice and academic alike - providing a broad overview of how vision has come to dominate all of our senses. No one way of seeing is ever accepted and this book demonstrates how history and convention has altered the way we look at the world. From perspective in the Renaissance world to sculpture, painting, TV, the internet, to issues of race, gender and sexuality and even to the global visual impact of the death of Princess Diana - this book will inform and open your eyes in ways you couldn't imagine.
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Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb
Stanley J. Baran , and
Stanley Baran
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback
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Introduction to Mass Communication: Media Literacy and Culture, 4th Edition
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AP Stylebook and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
ASIN: 0072917377 |
Book Description
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
Average customer rating:
- Quite simply the best critique of mass media ever.
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Commercial Culture: The Media System and the Public Interest
a new introduction by the author
Manufacturer: Transaction Publishers
ProductGroup: Book
Binding: Paperback
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ASIN: 0765806053 |
Book Description
American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shapes the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
Customer Reviews:
Quite simply the best critique of mass media ever........1997-06-21
If you want to understand the relationship between advertising and mass media, this is the book you need to read. Dr. Bogart's basic thesis is that media is so central to our lives that its future direction should not be left exclusively to the marketplace. This proposition may surprise some considering Dr. Bogart spent most of his working career as a advertising strategist and market researcher. This book will have a permanent - and prominent - place in your library
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