Book Description
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
Download Description
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
Customer Reviews:
This Book is No Longer Operative.......2007-09-26
Since "Flying High" was published a lot of things at JetBlue have come unstrung, including David Neeleman's hold on the CEO job. The airline's disastrous meltdown at JFK during bad weather in February 2007 demonstrated that its media image wasn't matched by operational prowess -- and proved the validity of a timeless adage in the business world: the qualities needed to conceive and launch a business, which Neeleman has in spades, are not the qualities needed to stabilize and grow a business.
Today JetBlue is retrenching, cautious, slow-growth mode, parking airplanes and struggling to recover from the black eyes it endured in 2007... and Neeleman has been revealed as something less than the Superman this book portrays him as.
Fascinating.......2007-01-09
This is a fascinating and encouraging story.
It's encouraging because it seemed that the odds would have been agains Neeleman in becoming a successful CEO...but his persistence, energy, and creativity (as thoroughly described in the book) allow him to prevail. The most important take-away I got out of the book was the importance of recognizing and admitting your weaknesses - and then acting accordingly by surrounding yourself with talented people to fill those gaps.
For managers looking to get some refreshing ideas, this is a worthwhile read.
Highly Recommended!.......2004-10-25
James Wynbrandt has penned a well-researched, colorful account of the life and guiding principles of commercial aviation pioneer David Neeleman. The book is written in a clear, straightforward style, and offers insights into what made discount carrier JetBlue an unlikely success. The book appears, however, to reflect Neeleman's artful capacity for generating positive publicity for himself. While this is not exactly a hagiography, once you have read it, you may well envision a halo floating above Neeleman's portrait on the book's jacket. Then again, as Muhammad Ali once said, "If you can do it, it ain't braggin'." Certainly, Neeleman's accomplishments rocked the commercial aviation industry, encouraging the major carriers to launch value-based alternatives such as Ted and Song. We recommend this book to professionals seeking useful ideas to help their businesses gain altitude.
Attitude Is Altitude.......2004-08-27
This really isn't a biography of David Neeleman (pronounced "Neel-Mun"). Rather, Wyndbrant carefully integrates relevant information from both Neeleman's life and his career to explain JetBlue's success to date. Neeleman would be the first to point out that, in the airline industry (de-regulated since October 28, 1978), it is a fool's errand to predict which airlines today are totally secure and which are doomed. All airlines have problems which vary only in nature and degree. However, JetBlue is probably in better shape than most others are even as Neeleman explains that how it can become better while becoming larger "is the question that we're wrestling with at JetBlue, and I think it's something that we focus on a lot." He adds, "I believe we are going to be able to...have a thriving, prosperous company, that we're setting the standard in what we're doing in customer service, and that we'll continue to grow in the future."
Of special interest to me is what Wyndbrant reveals about the major influences on Neeleman's life and career, notably his membership in the Church of Latter Day Saints, his career successes (e.g. leadership of WestJet and then Morris Air) as well as career failures (e.g. bankruptcy and liquidation of The Hawaii Express and being fired by Southwest Airlines), the impact of having A.D.D., and his efforts to plan, obtain financing for, and then launch JetBlue.
With regard to JetBlue's business model, it clearly indicates what Neeleman learned during his associations with the three airlines (WestJet, Morris, and Southwest Airlines). According to Wyndbrant, as JetBlue was about to be launched at John F. Kennedy International Airport in February of 2000,
"Neeleman promised New Yorkers -- and the world -- a new kind of economy travel aboard planes with wider, all-leather seats, extra leg room, preassigned seats, and more overhead storage space than other carriers delivered. Moreover, all of this would be provided at a price that was up to 65 percent less than the competition. Furthermore, there would be no requirement for staying at destinations over a Saturday night to qualify for the lowest fare, as the major carriers mandated. Even the price of walk-up tickets would be below standard fares many airlines charged for flights of a similar distance. On the ground, JetBlue would offer quick, computerized, touch-screen check-in. Perhaps most notable of all, in the air, passengers would be able to watch 24 channels of live TV displayed on individual monitors mounted in every seatback. JetBlue would be the first airline in the world to make this entertainment amenity available to all its passengers."
This is almost precisely the same business model which enabled JetBlue to attract its senior management team as well as to obtain about $130-million in initial financing. It also explains how JetBlue was able to differentiate itself from various competitors. With all due respect to JetBlue's business plan, leadership, and capital, however, Neeleman insists that JetBlue's crewmembers (NOT "employees" nor even "associates") have established -- and will continue to sustain -- the airline's single most decisive competitive advantage. On this point, he and Southwest Airlines' Herb Kelleher are in total agreement as I shall explain in greater detail later. Wyndbrant devotes substantial attention in this book to how JetBlue recruits, interviews, and evaluates prospective crewmembers. He then explains how they are trained.
There is so much of value in this book which is directly relevant to decision-makers in almost any other organization, regardless of size or nature. Obviously, Neeleman is an uncommonly intelligent, ambitious, talented, principled, and caring CEO. However, the success achieved by JetBlue thus far is the result of teamwork under his leadership. For me, the key point in this book is illustrated by what is certainly not unique to JetBlue: the process by which a visionary can attract and then galvanize so many different but compatible people with comparable skills, decency, and experience to help launch what became a crusade, in this instance (in Neeleman's words) "to bring humanity back to air travel."
Wyndbrant focuses on so many revealing, indeed defining moments in his book. I now conclude this brief commentary with one of them. Kelleher once told Neeleman, "I don't care about my shareholders." Neeleman was shocked. What did he mean? Was Kelleher really serious? "Because I just take care of my employees. I know if I take care of my employees, they'll take care of my customers, and my customers will take care of my shareholders." Long before Neeleman went to work for Southwest Airlines, Kelleher once observed "You can get the same airplane. You can get the same ticket counters. You can get the same computers. But the hardest thing for a competitor to match is your culture and the spirit of your people and their focus on customer service because that isn't something you can do overnight and it isn't something you can do without a great deal of attention every day in a thousand different ways. That is why I say that our employees are our competitive protection."
What lies ahead for these two uncommonly successful airlines? Since my crystal ball imploded more than 20 years ago, I stopped making predictions. Let's await further developments...and probably not have to wait long.
A fascinating look into one of the most admired companies.......2004-08-25
This fast moving, well written book provides a detailed insight into the success of JetBlue and its famed CEO. More than just the operating details of the airline, this book explores its very foundation in the life and personality of JetBlue's CEO. You come away from it thinking of all the ways you can improve your own business, and with a strong appreciation of your customers. Flying High is well written and holds your attention from start to finish. This is definitely a must read.
Book Description
Breathtaking images from the popular Flying Legends calendars.
John Dibbs is the world's leading air-to-air photographer. No one gets closer. This oversized full-color pictorial showcases breathtaking airborne shots of 56 of the most perfectly restored World War II aircraft from the United States, the United Kingdom, Russia, Germany, Japan and Sweden.
Each spread features a historic black-and-white photograph and an exciting profile of a combat veteran who experienced the "high battleground" first-hand.
Some of the featured aircraft:
- Supermarine Spitfire LF IXe
- Yak 3
- Lockheed P-38 Lightning, Joltin' Jose
- Mitsubishi A6M5 Type 0 Zero
- Messerschmitt Bf 109 Black Six
- Bell P39-Q6 Airacobra
- Hawker Sea Hurricane lB
- Grumman TBM-3 Avenger
- Polikarpov I-16
- Curtiss Hawk 75
- Bristol Blenheim Mk IV
- Saab B17
A group of hand-picked specialist formation pilots worked with the photographer to produce "perfect shots." There are no more perfect photographs of warplanes in flight than the images that appear in this thrilling collection.
Customer Reviews:
Visually Stunning.......2007-04-26
This is a huge, gorgeous book, and a must-have for anyone interested in WWII aircraft. Although the featured pictures were all taken air-to-air, the images of the aircraft are so perfect and so detailed that there is a feeling of unreality about them... I found that I kept looking for the wires that were holding the airplanes up, just because the images are so perfect that it is almost inconceivable that they were taken while the planes were actually flying. Simply stunning... every page takes your breath away.
Book Description
This amazingly compact volume opens into an entire world of images. Literally, hundreds of photos taken from around the Earth show its most beautiful landscapes and built environments from an aerial perspective and all in striking color and detail. Produced by the world's greatest photographers, these images allow us to see the views, patterns, lights, and colors of an entire planet at a single glance.Readers embark on a spectacular aerial trip where they see the world's treasures from rarely achieved vantage points-made possible through the art and daring of the world's best photographers. A series of breath taking images come into view: the deep canyons of North America, the dense forests of South America, the dizzying peaks of the Himalayas and the Alps, the lunar colors of the great deserts, as well as the pyramids, the Great Wall of China, prehistoric villages, medieval towns of Europe, and the huge metropolises of the third millennium. A short description introduces each chapter dedicated to a particular aspect of the Earth, and the photos are accompanied by identifying captions. Not just a book but an engaging visual experience, The World has much to offer readers of all ages, from armchair travelers to seasoned voyagers to those just beginning to probe the world's vast wonders.
Customer Reviews:
What a wonderful world!.......2006-12-14
I just bought this book from our local natural history museum. It has some of the most incredible photographs I have ever seen (all in blazing color and all taken from the air). The book is divided into sections (e.g., mountains, forests, realms of water, deserts, cities, archaic sites like Stonehenge and Petra). There are some essays as well, but I have not read them yet. I'm still trying to take in all the photographs, and there are A LOT. This book is well worth having, just to show us what a wonderful world we really live in.
Book Description
The second in the classic Phryne Fisher series from Kerry Greenwood, featuring the irresistible heroine Phryne. Whether sheÂ's foiling kidnappers, seducing beautiful young men or simply deciding what to wear for dinner, Phryne handles everything with her inimitable panache and flair.
Danger, excitement and love--this is how the glamorous Phryne Fisher is determined to live her life in her second enticing adventure.
Walking the wings of a Tiger Moth plane in full flight ought to be enough excitement for most people, but not Phryne Fisher, amateur detective, woman of mystery, as delectable as the finest chocolate and as sharp as razor blades.
In this, the second Phryne Fisher mystery, the 1920s' most talented and glamorous detective flies even higher, handling a murder, a kidnapping and the usual array of beautiful young men with style and consummate ease--and all before it's time to adjourn to the Queenscliff Hotel for breakfast. Whether she's flying planes, clearing a friend of homicide charges or saving a child from kidnapping, she handles everything with the same dash and elan with which she drives her red Hispano-Suiza.
Customer Reviews:
Wing walking.......2007-08-28
The second book in the series takes place only a few months after "Cocaine blues" ends and with it returns its bright and luminous Phryne Fisher. Many of the secondary (if you can call them that) characters return which adds a nice touch. I liked this book even more than the previous one. Phryne seems to have found her grove in this story along with moving into her new, fashionable domicile. She has to solve two cases at once, the murder of a cantankerous, generally disliked husband and father and the kidnapping of a little girl. Phryne handles both cases with her normal aplomb, intuition and style along with a little wing walking and flying. I especially like Greenwood's use of language and how it reflects the times; this adds another layer of fun and effervescence to these stories that makes me look forward to the next one. I recommend this book highly.
excellent historical mystery.......2006-08-02
In the three months that the Honorable Phyrne Fisher has lived in Australia, she has made a name for herself as an investigator who always solves her cases. She solved a case for a woman who travels in high society circles and that woman gives Phyrne's business a glowing recommendation to her friends. Her latest client Mrs. McNaughton is afraid that her son will kill her husband because he refuses to lend his son money to go on an airplane adventure. At the airport Phyrne talks to Bill McNaughton and tells her about her mother's fears and he tells he was never intending to kill his father. Bill's friend Jack Lawton is amazed as he watches Phyrne fly Bill's plane with much skill.
The next day Phyrne learns that Mr. McNaughton has been murdered and Bill has been arrested. When he is released on bail he hires Phyrne to find the real killer. While she works that case Candida Maldon is kidnapped and held for ransom. Jack convinces the family to hire Phyrne, who she devises a plan using Bill's plane to find and retrieve the kidnapped girl. Solving Bill's problem is a piece of cake in comparison.
Kerry Greenwood is one of Australia's most talented mystery writers. Her heroine is a woman who would be at home in the twenty-first century but since she lives in the 1920's she is careful to project a proper image while still doing what she wants. The wily, spunky heroine somehow makes the audience believe she is smart enough to easily solve two cases in a matter of days while the exotic locale will please armchair travelers.
Harriet Klausner
takes your breath away.......2006-01-12
this second in the series is even better than the first. and it features airplanes.
the characterizations are first rate, the plot is nicely paced, the resolution satisfying, the information about bi-planes enough to send anyone out to find and fly one.
phyne's situation develops and characters who will continue in the series are introduced. this book could still be read without reference to the first, as there is enough backstory to bring a reader up to date.
this series is a must for any mystery lover, but any read could enjoy them for the writing, the humor, the history of australia, and, of course, for phyrne.
Average customer rating:
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AFRICA: Flying High
Paolo Novaresio
Manufacturer: White Star
ProductGroup: Book
Binding: Hardcover
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Similar Items:
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The World: Flying High
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America (Flying High)
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Through the Eyes of the Gods: An Aerial Vision of Africa
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Africa
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Canada Flying High
ASIN: 8854401072
Release Date: 2006-05-16 |
Book Description
An exciting addition to White Star's renowned aerial presentation series, this handsome, compact volume takes readers on a memorable trip over Africa, giving them a rare glimpse of its spectacular, diverse landscapes and wildlife. Photojournalist Paolo Novaresio shares with readers his love of Africa in a portfolio of photographs that transports us to a land that remains, in many ways, wild and untamed. He captured unparalleled pictures of animal herds, savannahs, deserts, and deep jungle by using various means of aerial transport, including a montgolfier, a helicopter, and a twin-engine plane. His unique photographic techniques showcase the topography, light, and color of an entire region at a glance. More than 550 color photographs reveal a hidden Africa that readers could never experience without the benefit of these stunning above-ground views. Among the regions and countries photographed are Northern Africa and the Sahara Desert, Central Africa, Tanzania, Niger, Congo, Kenya, Ethiopia, Southern Africa, Botswana, Namibia, Zimbabwe, and South Africa. Armchair safari adventurers and world travelers alike will relish this aerial excursion over Africa.
Customer Reviews:
An excellent purchase!.......2007-01-16
Opening the Amazon package that arrived at my door, I was very pleased to take out and turn the pages of Paolo Novaresio's stunning aerial photographic journey of Africa. The book was smaller in size than I expected, but the photographs didn't disappoint, capturing extraordinary moments (like the flight of flamingoes) that would otherwise remain secrets known only by the residents of Africa. One also wouldn't guess that each photograph has been taken of the same continent due to the vast diversity of the landscape seen in the images, from deserts to mountain ranges.
This is a coffee table book that certainly won't gather dust. The brilliance of colour and contrast caught by the artistic virtuosity of Novaresio is an unending feast for the eyes.
Average customer rating:
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Egipto desde el aire (Egypt Flying High, Spanish Edition)
Marcello Bertinetti
Manufacturer: Numen
ProductGroup: Book
Binding: Hardcover
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ASIN: 9707182520 |
Book Description
Marcello Bertinetti specializes in aerial photography, either taken through the windows of a Piper or acrobatically hanging out the door of a helicopter. Egipto desde el aire presents his most gorgeous images of Egypt. The magisterial Nile appears, accented by white sails on its waters and spectacular monuments lining its banks. Frenetic Cairo, the pyramids and the sphinx, palm groves and fertile fields, and the ever-changing waves of the dunes in the desert — all of Egypt's magical vistas are presented here.
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- Great Book
- Flying High The Story of a Fighter Pilot
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FLYING HIGH
S. Melvin Rines
Manufacturer: Xlibris Corporation
ProductGroup: Book
Binding: Paperback
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ASIN: 1413496121 |
Book Description
As a young boy growing up in the Great Depression, the author discovers learning is important, college is possible, but his dream of flying is impossible. Suddenly, Pearl Harbor explodes! The world at war, a desire to serve, a chance to fly-he enlists in the navy's flight training program, arguably the finest ever devised.
Come fly with him in open-cockpit biplanes, low-wing trainers, dive bombers and fighters as he wins the coveted 'wings of gold', an officer's stripes and qualifies as a carrier-based fighter pilot---when a bomb is dropped and the war ends. The lights go on again, the nation celebrates, euphoric homecomings. The author joins the naval reserves, completes college, the Korean War erupts and he receives orders to active duty. Come aboard a massive aircraft carrier and share the heart-stopping exploits of a jet fighter pilot racking up fifty-five combat missions over Korea. Catapult launches, shooting and being shot at, and landings (and crashes) on a rolling and pitching flight deck are vividly recounted.
The fury subsides, the author returns to devise and teach new procedures and flight patterns for the emerging jet age, while cavorting with stars in Hollywood and Palm Springs. Then he returns to civilian life, marries, and pursues another kind of combat-a career in international investment banking.
Customer Reviews:
Great Book.......2006-05-04
Today I had the extrodinary pleasure to meet Mr. Rins. He told his stories much in the way the book is written. With true experience and wisdom but with some humor. This book is a wonderful read and I would strongly recommend it.
Flying High The Story of a Fighter Pilot.......2006-04-28
This is a wonderful,entertaining book that will keep the attention of anyone who is drawn to either autobiographies or "flight" books. The story is well told with humor,introspection and humility. The writing style is excellent. I found it hard to put this book down.
Average customer rating:
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Afrika: Flying High
Paolo Novaresio
Manufacturer: White Star Publishers
ProductGroup: Book
Binding: Hardcover
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ASIN: 3939128031 |
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América desde el aire (America Flying High, Spanish Edition)
Jim Wark
Manufacturer: Numen
ProductGroup: Book
Binding: Hardcover
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ASIN: 9707182512 |
Book Description
The sheer variety of American landscapes — from the majestic peaks and glaciers of Alaska to the bleak beauty of the desert Southwest — makes it an ideal subject for aerial photography. A four-time winner of the "Best of Show" award from the Professional Aerial Photographers' Association, Jim Wark lovingly celebrates the textures, habitations, and geology of this diverse land, capturing normally inaccessible views, in this lavishly illustrated Spanish-language book with more than 550 photographs. The book's landscape format brings out the panoramic qualities of these beautiful images.
Books:
- Fodor's Portugal, 7th Edition (Fodor's Gold Guides)
- Frommer's Best Day Trips from London: 25 Great Escapes by Train, Bus or Car
- Frommer's Best RV and Tent Campgrounds in the U.S.A.
- Frommer's Italy 2007 (Frommer's Complete)
- Frommer's New York City 2007 (Frommer's Complete)
- Frommer's Spain 2007 (Frommer's Complete)
- Frommer's Tuscany & Umbria's Best-Loved Driving Tours (Best Loved Driving Tours)
- Frommer's Vancouver & Victoria 2007: With coverage of Whistler (Frommer's Complete)
- Frommer's Vietnam, Including Angkor Wat
- Fundamentals of Financial Management (with Thomson ONE - Business School Edition)
Books Index
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- Maximum Ride #3: Saving the World and Other Extreme Sports
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Ryanair: The Full Story of the Controversial Low-cost Airline
