Uses of Plants by the Indians of the Missouri River Region (Enlarged Edition)

Book Description

A classic of ethnobotany, Uses of Plants by the Indians of the Missouri River Region has been enlarged for this Bison Book edition with thirty drawings, by Bellamy Parks Jansen, of plants discussed by Gilmore. The taxonomic glossary has been updated as well. Readers will find here, conveniently described, the uses that Plains Indians made of the wild plants they collected and of those plants they cultivated for food, clothing, medicine, and ornamentation. This fascinating book, originally published in 1919, reveals cultures that evolved in close harmony with their environment.

Customer Reviews:

In-depth herbalism info for the region........1997-01-14

This book has a wonderful review and information about plants in the Missouri River Region of the United States, and a bunch of information as to how some of the tribes in the local area used them traditionally. My only beef with the book is that the authors did not do another one for at least one other region of the US - wish they would!

Book Description

* Formerly America's National Parks For Dummies, this guide now focuses exclusively on the most popular parks in the system-those west of the Mississippi
* Covers Arches, Death Valley, Grand Canyon, Grand Teton, Mount Rainer, Olympic, Sequoia/King's Canyon, Yellowstone, Yosemite, and Zion
* 65 percent of Americans surveyed said they had taken a trip of 50 miles or more in the last year to visit a state or national park or forest

Product Description

This creative book in the popular Daily Discoveries series contains another month full of special days for students to celebrate in the classroom. They include: Reindeer Mania Day, Winter Weather Day, Human Rights Day, It's a Small World Day, and of course Hanukkah, Christmas, Kwanzaa and New Years Eve Day. Use the activities in your regular curriculum for a shot of adrenalin in language arts, social studies, writing, math, science and health, music and drama, etc. Your students will eagerly look forward to each new day when you give them something to celebrate! Also included are reproducible patterns for writing assignments and art projects as well as lists of correlated books and bulletin board ideas.

Customer Reviews:

Read the Title.......2002-12-12

The two reviewers who say "not cutting edge", "filled with junk mail I get everyday", "no creative ideas" obviously miss the point. Designing Direct Mail that Sells is exactly about why the junk mail you get everyday brings in billions of dollars in sales every year and how to do that kind of direct mail. It is about the mail hundreds of companies and publishers do, test in the market, and pay designers quite handsomely for. It is not about "cutting edge" design that wins design awards or the newest trends. What it is about, very simply, is understanding how to create everyday direct mail that actually gets people to respond and buy something. You can stick up your nose at it, but you can't just dismiss it.

Don't buy this book.......2002-08-10

This has got to be the worst "graphic design" book I have ever seen. It showcases designers and their various works, and you have to wonder, did they even go to art school? I seriously thought it was a joke that the author thought their work was so "cutting edge." I guarantee no designer would want this book. In fact, I would do anything to get my money back, but I guess that's what happens when you buy books online.

To those who praise this book, you must be a suit trying to design yourself. TRUST ME - HIRE A DESIGNER, cause if you think the designs in this book look good, then you need help or better taste.

Just because it's direct mail doesn't mean it has to look BAD!!!!!!!!

Designing Direct Mail That Sells - This Book Really Sells.......1999-12-25

I've been involved in Direct Response Mail for many years. Sure wish I had this when I started. Would have saved me headaches, frustration and money.

Now that I've learned from hard knocks, I find this book just as useful, as a reminder, as a fine tuner and as a classic illustration of right and wrong, what to do and what to avoid.

Practical and Useful Information.......1999-12-15

"Designing Direct Mail That Sells" offers practical advice, tips for success, plenty of definitions, plus a great collection of samples and sources for inspiration. Written by a direct mail specialist with many years in the business, this book is for people actually working in the trenches.

Blum explains the "whys" and "hows" behind bursts and stickers; how to test a direct mail piece; creating an effective package, envelope, response card and brochure; and designing self-mailers and 3-D or oversized pieces. She also defines such direct mail lingo as "lift letters," "freemiums," etc.

Even more edifying are the book's sidebars, which provide advice from direct mail specialists, test and design tips, formatting advice and other valuable tricks.

Definitely NOT the book I have been waiting for!.......1999-10-29

If you have ever received junk mail you don't need this book. This particular books profiles typical forms of junk mail every person receives daily at home and at work. There is absoultely no creative ideas or techniques represented in the pages, rather obvious observations make up each chapter (i.e. "Sex sells"). I have found that keeping all of the direct mail peices I receive and noting what caught my attention is cheaper, less time consuming, and more effective than this book.

Mail It! High-Impact Business Mail from Design to Delivery (Pitney Bowes Best Practices Guide) (Pitney Bowes Best Practices Guide)

Average customer rating:

Execllent and direct

Mail It! High-Impact Business Mail from Design to Delivery (Pitney Bowes Best Practices Guide) (Pitney Bowes Best Practices Guide)
Alice Powers McElhone , and Edward B. Butler
Manufacturer: Benchmark Pubns Inc
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

E-mail | Software | Computers & Internet | Subjects | Books
ASIN: 0964712105

Book Description

Mail-It! High-Impact Business Mail from Design to Delivery by A.P. McElhone and E.B. Butler

A practical how-to guide to using a desktop computer to generate technically correct business mail with a professional look.

Introducing the "Mail it! Experts," with tips from corporate communicators from major corporations. This book won an Excellence award from the Society for Technical Communication, and has been adopted by The New York Public Library for the permanent Science, Business and Industry research collection.

Customer Reviews:

Execllent and direct.......2000-02-02

A clean, clear, and well organized book. The information presented helped us to evaluate our own processes and improve our work. When we have a question, a quick reference back to "Mail It" provides a qualified answer to our issue(s).

Creative Direct Mail Design: The Guide and Showcase

Average customer rating:

I expected more...
A Great Book for Designers!

Creative Direct Mail Design: The Guide and Showcase
Sheree Clark , and Wendy Lyons
Manufacturer: Rockport Pub
ProductGroup: Book
Binding: Paperback

General | Reference | Arts & Photography | Subjects | Books

General | Instructional & How-To | Arts & Photography | Subjects | Books

General | Design & Decorative Arts | Arts & Photography | Subjects | Books

General | Arts & Photography | Subjects | Books

Marketing | Promotion | HOWdesign Studio | Specialty Stores | Books
ASIN: 1564964361

Book Description

Features secrets for staying on the cutting-edge of the industry as revealed by nine of the world's top direct mail designers known for creating direct mail that gets results. Great tips from copywriters and client service people whose talents contribute to the success of a direct mail campaign are also included.

The nine projects highlighted feature successful direct mail campaigns including: --business-to-consumer --business-to-business --invitations/announcements --special event promotions --postcards --catalogs --nonprofit/association mailings --development/fund-raising mailings --three-dimensional direct mail

A gallery showcasing hundreds of the most clever direct mail pieces follows each section. Designers, corporate executives, and small business owners are among the many professionals who will discover exciting ways to get results with direct mail.

Customer Reviews:

I expected more..........2001-05-28

Hi. In my opinion, if you are interested in looking at a lot of great photo's of direct mail and someone telling you some pretty obvious stuff like, "Plan ahead!" or "Think Big!" then this is for you. I was very disappointed at the lack of "GUIDE;" for example, one chapter notes, "Pay attention to postal regulations..." and then never talks about ANYTHING regarding them! I found that the elements missing were: identifying industry standards like package names, sizes, etc; a glossary of direct mail terminology; and especially what to expect pricewise. Overall, not for me or anyone desirous of actually learning something about direct mail.

A Great Book for Designers!.......1999-08-29

Creative Direct Mail Design is a book I keep coming back to again and again. When I get stuck for an idea, or I'm looking for something different to try, this book is the one I open first. Clark and Lyons have put together a great reference book filled with wonderful examples of direct mail. The diversity and creativity of these many designs are always inspiring. Each section begins with a showcase of one standout design piece and the story behind it. And with each chapter there is a tips section the authors have put together which is filled with things you should know, have known but probably forgotten, and a few you haven't thought of. I've had this book for three years now, and it's still one of the best design reference books I've got.

Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing

Average customer rating:

Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing
Direct Marketing Creative Guild
Manufacturer: PBC International
ProductGroup: Book
Binding: Hardcover

General | Arts & Photography | Subjects | Books

General | Business & Investing | Subjects | Books

ASIN: 0866360069

Catalog Design: The Art of Creating Desire

Average customer rating:

Recommended reading for students of American business

Catalog Design: The Art of Creating Desire
Dianna Edwards , and Robert Valentine
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Hardcover

General | Arts & Photography | Subjects | Books

General | Business & Investing | Subjects | Books
Similar Items:

ASIN: 1564967514

Book Description

Catalogs, magalogs, and netlogs will be a $100 million business by 2001. The ability to design a compelling catalog can make even experience designers more competitive. Perhaps just as important , catalogs are creative challenge almost irresistible to those who truly love graphic design. This book demonstrates the how, and why, and the what-if of great catalog design.

Customer Reviews:

Recommended reading for students of American business.......2001-05-18

Dianna Edwards and Robert Valentine effectively collaborate in Catalog Design: The Art Of Creating Desire to showcase some of the most effective and trend setting developments and examples of the catalog as an American art form in service to the business of selling goods through promoting images. Of special interest is the opening chapter on the history of the catalog and its impact on the popular culture as well as individual aspirations. Profusely illustrated throughout, Catalog Design is highly recommended reading for students of American business, catalog designers, and anyone who ever picked up and leafed through a mail-order "dream book".

Design for Response: Creative Direct Marketing That Works

Average customer rating:

Best book on direct marketing!
This book earned money for me, WOW!
useful book, filled with applications for all DM'ers
Wow, a new idea in direct marketing literature!
Great book for anyone that is involved with direct mail!

Design for Response: Creative Direct Marketing That Works
Leslie H. Sherr , and David J. Katz
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Hardcover

General | Instructional & How-To | Arts & Photography | Subjects | Books

General | Arts & Photography | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

ASIN: 1564963802

Book Description

This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

Reveals the strategy and creativity behind seven highly successful, highly inventive projects.

Includes retail, restaurant, corporate, nonprofit, events, and self-promotional pieces.

Customer Reviews:

Best book on direct marketing!.......2001-05-10

Loved this book. I bought this book after seeing David Katz lecture... His writing style is just as good as seeing him in person! Informative, great examples, persuaded me to create even better direct mail...

This book earned money for me, WOW!.......2000-01-13

It was directly based upon an inspiration generated from this book, Design for Response, that I sold my latest design project. There are many great examples in this book that have kept me thinking of new projects.

useful book, filled with applications for all DM'ers.......1999-03-02

I liked this book for its gallery sections, over 200 photographs of great DM examples that spark new ideas and methods of execution. The chapters and discussions are well described and give many references and referals I found useful. I particularly liked the discussion of The new Census 2000 Form and the very clever Otis Elevator campaign based upon a Frank Lloyd Wright letter.

Wow, a new idea in direct marketing literature!.......1999-02-16

Finally a book on direct marketing that is NOT just a biography, a self-promotion, or "Mail Order for Dummies." This book actually uses several interesting examples of direct mail to illustrate the psychology of persuasion vis-a-vis design and marketing tactics. Thank you Sherr & Katz.

Great book for anyone that is involved with direct mail!.......1998-12-31

This book has some great examples of direct marketing that I had never encountered anywhere else, and I have been in the industry for over 20 years...

What I found particularly interesting were the author's comments on each piece, and the detailed case-studies that are the foundation for each chapter.

The case-studies discuss the psychological basis for the responses generated as well as an in-depth illustration of the design elements.

Book Description

Direct mail or E-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct-marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct-marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions.

Features more than 130 direct-response designs from top international designers.

Clients range from large corporations to small retail shops to self-promotions.

Captions include information about designers and their clients as well as design, printing, and mailing details like special materials, quanitity printed, and objectives.

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