Unicornis: The Great Indian One-Horned Rhinoceros

Book Description

Moon Handbooks Utah helps you find all the information you need, whether you're seeking the perfect day hike in Zion National Park, the best biking routes near Moab, or the newest restaurants in Salt Lake City. The updated, easy-to-use format makes it simple to snowboard the Wasatch Front or discover historic Old West Pony Express stations. The full range of activities and accommodations, from campgrounds to luxury resorts, includes great options for every budget. Authors Bill McRae and Judy Jewell provide insight into Utah's spectacular terrain and unique history, plus coverage of the state's top recreation and entertainment. Outdoor enthusiasts will find essentials on Zion, Bryce, Capitol Reef, Arches, and Canyonlands National Parks, plus Utah's seven national monuments. Complete with accurate, up-to-date contact information and plenty of photographs and helpful maps, Moon Handbooks Utah is the ultimate guide for a satisfying travel experience.

Customer Reviews:

The best travel guide to Utah.......2007-10-15

I'm lucky to have a good public library near me and I checked out every guidebook on Utah they had--nine or ten. The Moon guide is the best of the lot. I liked it so much I bought it and took it with me to a recent 8-day visit to the state, and was able to give it an "on the ground" trial.

The Moon guides are unique in the depth of coverage. No sketchy descriptions of attractions here--each place is covered in detail and depth. The Utah guide includes the "little things" that might interest you no matter what kinds of scenery or attractions you like--or you can pass them by. The maps are good, but of course no book map can replace a good full-size folding map. Sidebars or "boxes" in the text pick out particular bits of information that make the area come alive.

The guide is not as complete about hotel/motels as some, but I belong to AAA for that kind of information, which becomes out of date as soon as any guide is published anyway.

The quality of any guide book, whether Moon or Lonely Planet, or whatever, depends on its authors. This one hits the mark.

Great book that doesn't force you onto the 'beaten track'.......2004-10-04

This travel guide provides up-front and honest opinions of accomodation, eating, things to do (both city and backcountry). The authors have provided plenty of ideas that allow you to design your own trip that doesn't have to follow the crowds. (They don't exclude the popular destinations either, if that is your preference.) The book is layed out in a nice logical fashion broken down by the 7 regions and Salt Lake City. Included is a good background on the State and its history, without turning into a textbook. As someone from the other side of the world, I found the advice on customs (such as tipping, Utah's liqor laws) very useful.

Average customer rating:

Tahoe's Best Vacation Guide

Moon Tahoe (Moon Handbooks)
Ann Marie Brown
Manufacturer: Avalon Travel Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 1566919339

Book Description

Moon Tahoe provides you with the essential details needed to discover all the can't miss sights, attractions, and restaurants in and around Tahoe, while including the best lesser-known and local hotspots. With firsthand experience and honest insight, author Ann Marie Brown provides you with all the tools you need to create your own unique experience. Check out Ann Marie's fun and creative travel suggestions to help plan your perfect trip including, Best of Lake Tahoe, Non-Skier's Winter Wonderland, The Peak Bagger, Summertime Family Fun, and Adrenaline Junkie.
Find out about skiing at Squaw Valley, staying at South Shore, dining in Tahoe City, hiking the Tahoe Rim Trail, and golfing by the lake. Moon Tahoe gives you the tools for an entirely uncommon, more personal, and ultimately more satisfying travel experience.

Customer Reviews:

Tahoe's Best Vacation Guide.......2007-01-07

If you only have a few days or a week to spend in Tahoe you will certainly want to make the most of your time. A good place to start is this new book by outdoor author Ann Marie Brown. In addition to stunning photos (both color and black and white--a trademark of Brown's travel guides), decent maps, and multiple itineraries for various types of vacation activities, this book povides a detailed listing of all the recreational opportunities at Tahoe. Hiking and biking receive the most attention but water sports, skiing and climbing opportunities are also covered in detail. Using this book, you will have no problem filling the days of your vacation.

But of couse you will also want to enjoy Tahoe's nightlife, dining, lodging, and other tourist attractions. Brown's book covers it all. The book is divided into four sections: south shore, north and west shores, eastern shore (the Nevada section), and the Carson Pass area. Each section includes mini restaurant reviews, a list of lodging options (including campgrounds) and entertainment and shopping opportunities. This is truly a comprehensive guide. For my part, I will primarily use it to plan outdoor activities on my next all-too-brief visit to Tahoe, but I recommend this book to everyone who wants to spend some time in this fabulous region in California.

Moon Handbooks Four Corners: Including Navajo and Hopi Country, Moab, and Lake Powell (Moon Handbooks)

Average customer rating:

Good basic guide

Moon Handbooks Four Corners: Including Navajo and Hopi Country, Moab, and Lake Powell (Moon Handbooks)
Julian Smith
Manufacturer: Avalon Travel Publishing
ProductGroup: Book
Binding: Paperback

Guidebooks | Reference & Tips | Travel | Subjects | Books

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ASIN: 1566917786

Book Description

The first edition of Moon Handbooks Four Corners was the winner of the 2004 Lowell Thomas Gold Award for Best Guidebook from the Society of American Travel Writers. This wind-swept, sun-punished heart of the Southwest is where you'll encounter valleys strewn with thousand-foot mesas, the thundering rapids of the Colorado River, the living heart of the Navajo and Hopi nations, and sublime scenery found nowhere else. Julian Smith's award-winning guide helps you have a truly personal experience. Suggested travel strategies and lists of must-see sights provide you with real insights so you can decide where you should go, stay, and eat—without hassles or regrets. Julian details where to trek, climb, mountain bike, and raft between slot canyons or vast canyon walls. Complete with maps, photographs, illustrations, and special emphasis on leading destinations such as Mesa Verde, Chaco Canyon, Anasazi cliff dwellings, the Colorado and Greene Rivers, Lake Powell, and the Grand Staircase, Moon Handbooks Four Corners has the tools you need to create your own unique trip.

Customer Reviews:

Good basic guide.......2007-01-10

This is a well written and well organized guide. There are very few that focus on the Four Corners per se. If that is your area of interest, definitely buy this book. If you are interested in the Four Corners as part of a bigger AZ or NM or UT tour, you may be just as happy with buying the AZ or NM or UT book(s).

Moon Handbooks Zion and Bryce: Including Arches, Canyonlands, Capitol Reef, Grand Staircase-Escalante, and Moab (Moon Handbooks)

Average customer rating:

good overall book
Great trail descriptions
Very Helpful
Everything from accommodations to day trips and overnight camping in each park
Everything from accommodations to day trips and overnight camping in each park

Moon Handbooks Zion and Bryce: Including Arches, Canyonlands, Capitol Reef, Grand Staircase-Escalante, and Moab (Moon Handbooks)
W. C. McRae , and Judy Jewell
Manufacturer: Avalon Travel Publishing
ProductGroup: Book
Binding: Paperback

Guidebooks | Reference & Tips | Travel | Subjects | Books

Moon Handbooks | Guidebook Series | Travel | Subjects | Books

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ASIN: 1566918766

Book Description

Southern Utah is an extraordinary destination, with landscapes so filled with staggering beauty, drama, and power that it seems a place of myth. Five spectacular national parks and an enormous, wild national monument all lie within a day's drive of one another, and steep canyons, towering rock walls, red hoodoos, rock arches, petrified sand dunes, slickrock, deeply carved river gorges, dry washes, and slot canyons reveal the distinctive nature of this sublime region. Area experts W. C. McRae and Judy Jewell, authors of Moon Handbooks Zion and Bryce, help you have a truly personal experience. Suggested travel strategies and lists of must-see sights provide you with real insights so you can decide where you should go, stay, and eat—without hassles or regrets. The authors detail where to trek, climb, mountain bike, and raft between slot canyons or vast canyon walls. Complete with maps, photographs, illustrations, and special emphasis on leading destinations such as Zion, Bryce, Arches, Capitol Reef, and Grand Staircase-Escalante, Moon Handbooks Zion and Bryce has the tools you need to create your own unique trip.

Customer Reviews:

good overall book.......2007-09-11

i like this book since it covers all of southern utah. the feature i use most often and like best is the way they rate all the hikes. i do what i can and can't do, how long it will take and whether or not it's appropriate for kids. it also gives useful information such as average temperatures and nearby towns and what they have available such as restaurants, showers, laundry, stores, etc.

Great trail descriptions.......2007-02-15

A great guide. Not only does it have the usual food and lodging recommenddations of usual guidbooks it also has great trail descriptions. this was the main reason I bought the book. Each trail guide is headed by distance, duration, Elevation cahnge, Effort and trailhead location. This info helped me narrow down the best hikes for my allowed time. Three good color maps in the front of the book: Southern Utah, Zion and Bryce, plus the various maps in the book with major roads and unpaved roads in the hiking areas. Highly recommennded especially for planning day hiking trips.

Very Helpful.......2007-01-10

I was planning a photo trip to utah and so collected a large number of books on the area. I would rate this book as one of the best and most useful. It gives very handy hints on planning your trip. Most guides have so much info you can't wade through it all. This Moon guide assumes you have only a limited amount of time and helps you make decisions appropriatley. Highly recommended.

Everything from accommodations to day trips and overnight camping in each park.......2006-03-04

W.C. McRae and Judy Jewell's Zion & Bryce focus on Utah's two wonderful parks but also include sections on nearby Capitol Reef, Canyonlands, and Arches parks. A handy at-a-glance map on the back places all in perspective, while pages of detail cover everything from accommodations to day trips and overnight camping in each park. Accommodations are broken down by price ranges, hiking trails and scenic drives are outlined, and tips on making the most of each park's unique scenic attractions keep Zion & Bryce useful.

Everything from accommodations to day trips and overnight camping in each park.......2006-03-04

Moon Handbooks: Zion and Bryce: Including Arches, Canyonlands, Capitol Reef, and Escalante

Average customer rating:

Moon Handbooks: Zion and Bryce: Including Arches, Canyonlands, Capitol Reef, and Escalante
W. C. McRae
Manufacturer: Avalon Travel Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 1566915511

Book Description

Since its creation in 1973, the award-winning Moon Handbooks series has become a top choice among travelers who want a unique experience, a new perspective — and a few new stories to tell. Want to know about your destination's history, culture, and social issues? Looking for the lowdown on recreational opportunities, dining and accommodations options, and the most interesting regional sights and entertainment? No problem. Big or small, mainstream or obscure, every worthwhile detail is included in these books. Covering the Americas, Asia, and the Pacific, Moon Handbooks give you the tools to create a travel strategy that's yours alone. The result? A more personal, entirely uncommon, and ultimately more satisfying travel experience. Moon Handbooks: Zion and Bryce features information on outdoor activities, including hiking, biking, horseback riding, rafting and exploring Native American petroglyphs. This brand new guide also provides affordable and conveniently located lodging and dining options in Utah's National Parks and nearby cities, such as Moab, Escalante, and Springdale.

Zions capital resource guide: How to finance a small business in Utah

Average customer rating:

Zions capital resource guide: How to finance a small business in Utah
R. Kent Moon
Manufacturer: Publishers Press
ProductGroup: Book
Binding: Unknown Binding

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ASIN: B0006QRXCQ

Book Description

The definitive biography of an enigmatic business legend

Andy Grove, the CEO of Intel during its years of explosive growth, is on the shortlist of AmericaÂ's most admired businesspeople, along with Steve Jobs, Warren Buffett, and Bill Gates. Brilliant, brave, and willing to defy conventional wisdom, Grove is, according to Harvard Business School professor Richard S. Tedlow, Â“the best model we have for leading a business in the twenty-first century.Â”

Grove gave Tedlow unprecedented access to his private papers, along with wide-ranging interviews and access to his closest friends and key business associates. Nothing was off limits, and Tedlow was free to draw his own conclusions. The result is not just a gripping life story but a fascinating analysis of how Grove attacks problems.

Born a Hungarian Jew in 1936, Andras Istvan Grof survived the Nazis only to face the Soviet invasion of his country. He fled to America at age twenty, studied engineering, and arrived in Silicon Valley just in time for a historic opportunity. He became the third employee of Intel, working for the legendary Gordon Moore and Robert Noyce.

As talented as he was as an engineer, Grove became an even better manager, as we learn from exclusive excerpts from his secret management diaries. Tedlow shows us exactly how that penniless immigrant taught himself to lead a major corporation through some of the toughest challenges in the history of business.

This is an inspiring biography that will enthrall anyone who cares about technology or leadership.

Customer Reviews:

The early years are the best.......2007-05-25

Anyone interested in reading about Andy Grove probably already knows he is far from your typical American business executive. Maybe it's the risky flight from Hungary as a penniless emigrant. Maybe it's his self-made success turning into a highly visible leader in a dynamic industry built from scratch. Maybe it's his own writings. Maybe it's all of those, and more.

Tedlow covers the whole story in detail, and the book moves most crisply in the recounting of Grove's youth, and his time in America from his fortunate arrival to the first few years at Intel. Grove's personal history and the birth of the semiconductor and PC industries are simply too fascinating to ignore, especially for other technologists who were around at the time.

This bio is no hagiography. Grove is praised repeatedly and at length for his hard work, focus, and brilliant leadership, which he richly deserves. There is simply no way a reader would conclude, "Now, why is this guy famous?" Tedlow still calls him out for mistakes and also lets Grove point the finger at himself plenty of times. You can't learn enough about a figure such as Grove just by hitting the highlights. Besides, the bad news makes for some of the best stories. Maybe this is a bit like baseball, where a guy who hits .350 for a career is a lock for the Hall of Fame.

I felt the coverage of Grove's mature years and the 1980s-90s at Intel was inconsistently told. Sometimes we had a good explanation of what Grove was thinking and why he and Intel did what they did, or didn't do something else. In other cases, barely a word was said. For example, how exactly did Grove and his executive team decide to get in and out of various diversifications, most of which failed? How did Grove go about managing through some downturns, other than by lopping off large numbers of people?

I could do without some of the author's unnecessary asides, such as a reference to "Reagan's mindless happy talk." What's the point, unless Andy Grove said it?

Please consider reading Andy Grove's own books, especially "Swimming Across". Grove is an excellent writer himself, with a lot to say, as anyone reading his bio can certainly appreciate. Tedlow was blessed to have Grove's own extensive notebooks as a source.

Enjoyable but Disappointing.......2007-05-12

Being an immigrant myself, I always regard Andy as one of the most admirable models. In fact, that was the main reason that I enjoyed reading this book, from cover to cover. However, after finishing it, I've found that I have been left with repeated scorecards of Intel's business performance but not enough descriptions and portraits about Andy himself, about his personality, how he articulated his ideas, how he got work done, and what he actually did. I've found cases that the author just gave blank statements about Andy without explanations or examples. For example, what arguments did Andy bring up that made him from being denied to being allowed to enter US, or simply by playing tough? How did he persuade a quiting key employee to change his mind, or simply by offering more money? What was the case that Andy won an argument even he knew he was wrong? and so on. You'll notice those emptiness when you read them. I think the book would have been much better in help readers understand Andy if the author could have dug a bit deeper in presenting him. Overall, this is a decent book, just not satisfying my curiosity much.

Readable, detailed bio of Intel's leader.......2007-03-19

"Americans don't know how lucky they are," a young immigrant named Andy Grove told The New York Times in 1960 after graduating first in his engineering class. "Friends told me all that I needed was ability." This wonderful book describes how the able and autodidactic Andy Grove went from penurious refugee to prince of Silicon Valley. Richard S. Tedlow, a historian who teaches at Harvard Business School, neither lionizes nor lambastes Grove. Instead, he provides gigabytes of facts about one of the twentieth century's most demanding and successful technology leaders. While it is sometimes a bit too detailed, we think this book is a treat for anyone interested in leadership, management, economic history or technology. No rags-to-riches story could have a better protagonist than profane, irascible, brilliant Andy Grove.

Andy Grove - An Incredible Man!.......2007-03-10

Andy Grove is an incredible man, achieving the American dream, starting as a penniless immigrant and rising to head Intel - a giant leader in the semiconductor industry. Grove is one of the few to achieve both technical (Berkley PhD in chemical engineering) and managerial excellence (named one of America's top managers). In route, Andy also overcame scarlet fever and prostate cancer (doing so considerable personal research into the medical literature - building up the insight to identify patient selection bias in much of the original literature and the courage to go against prevailing medical wisdom to undertake a new treatment approach); unfortunately, the medical battle continues - now against Parkinson's Disease.

"Facing reality" are key words that describe Grove's life. As a youngster his mother acted quickly to avoid Andy being taken in by SS dragnets in Hungary; later, he himself took quick action to escape Soviet abuses and left his home, parents, and university classes to come to an unknown fate in America. Grove's "bias towards action" continued at Intel, leading him (and Gordon Moore) to abandon its memory-production base and switch to producing Intel's now highly successful CPUs; the analysis and subsequent actions, however, required three years - quite a long time in Grove's perspective.

Other courageous acts as an Intel leader included the "Red X" campaign to pull demand from users (instead of relying on manufacturers), converting the 386 to single-source production - risking IBM's wrath, but ultimately avoiding commodity competition while competing with other manufacturers, further reducing potential competition through "Intel Inside" promotions, and sticking with the slower but more broadly capable CISC architecture when Intel was threatened by faster, but more limited RISC products (Grove admits he almost made the wrong choice here - however, eventually banking on the recognition that Moore's Law would minimize RISC benefits, Grove had the courage to defy competitors and stick with RISC). One decision that Grove initially got wrong was to hang tough when it was found that Intel's Pentium sometimes made minor math errors - fortunately the strong culture Grove had helped build at Intel allowed the error and controversy to persist for only a week before free replacements were offered to all.

Now Intel faces the future with progressively less involvement by Andy Grove; the good news is that the strong culture he built through innumerable personnel decisions will continue to guide the firm.

My only quarrels with "Andy Grove" is that 1)its author took too many sidetracks - eg. also briefly covering Microsoft and others, and 2)he did not explain why Intel thought it would be more successful against the Japanese in CPUs vs. memory chips.

READ this book - LEARN about a MASTER!!!!.......2007-03-08

This is a book that every businessman confronted with the problems of rapid change needs to read. Intel the giant technology company is Andy Grove, and Andy Grove is Intel. More than any other single individual, Grove left his footprint on this company. He started off as Intel's 3rd hire; the first two were Gordon Moore, and Bob Noyce, two other Silicon Valley legends. By the time Grove was finished there were tens of thousands of employees.

You might recall that Gordon Moore, Andy's mentor is the creator of the famous "Moore's Law". There are many variations of Moore's Law, and Moore never called it a law by the way. Essentially it means that the computer power that can be placed on a chip doubles every 18 months, some say 2 years, and the cost drops by half. The law has basically held up since its inception in 1965.

Richard Tedlow, the author is a full Professor at Harvard Business School. He has obviously put his heart and soul into this book. Andy Grove did not read this book until it was finished, and published. He did not want to get into a shoot-out about what was in the book. You might recall that Grove wrote several books himself. One of them had the great title, "Only the Paranoid Survive". I believe this biography is better than the books Grove wrote.

Grove has stated that the author knows more about him, than he knows about himself. Upon reading the book, Grove could not figure out how the author was able to obtain so much information about him. In the end, this is what an author is supposed to do, isn't it? The vital concepts that I took out of Tedlow's writings are:

1) Here's a man that should have died three times before he got to America. Born in Budapest, Hungary in 1946, as a Jewish born child he survives the Nazi invasion that included the extermination of 2/3rds of the Jewish population. He develops Scarlet fever, which should have killed him, and then the Russians defeat the Germans, and Andy survives the Russians who killed thousands of additional Hungarians.

2) Andy takes the enormously difficult step of leaving everything, his parents, his homeland, his friends, his groundings, and literally walks out of Hungary in the middle of the night during the Hungarian Revolution in 1956. Keep in mind, there's no Internet, no television pictures of America, nothing to base a move on. He simply demonstrates undaunted courage in walking away from everything that is familiar.

3) He makes it to the US, lives with an aunt and uncle in the Bronx, and goes to City College of NY because it's free and he has zero money. Graduating number 1 in his engineering class, he goes to California, and winds up at Berkeley where he earns a Ph.D.

4) He knew how to find MENTORS though, and this is a vital part of the book. You find great men, and MANAGE UP the relationship. From world renowned college professors, to the best known technical geniuses in the business world which include legends Robert Noyce, and Gordon Moore, Andy Grove knew how to hitch his wagon to STARS.

Grove walks out of Fairchild Semiconductor to form Intel with Moore and Noyce with the financing provided by Arthur Rock, the most famous venture capitalist in Silicon Valley history bar none. Moore and Noyce get all the stock and Grove gets to buy in at a price ten times higher, even though he's the number three guy in the company. He handled it well though. It did not seem to interfere with what he had to do. A lot of people would have had problems with the stock distribution from day one. I do Venture Capital as part of my business, I know.

Here's a man who puts his nose to the grindstone, and comes up a winner. There are several hundred pages devoted to how Andy Grove transforms himself out of necessity into a businessman, something very few people in Silicon Valley know anything about. While the two big guys are getting all the credit, it's Grove who keeps the place alive during the massive up-and-down cycles that this industry experienced over 2 plus decades.

You could very much make the case that if Andy Grove did not exist, than Intel would have never survived to be the company we all recognize today as the number one producer of sophisticated microprocessors in the world. It's really all Grove. Science, and technology will only take you so far. In the end, you have to make a product that people, or companies want to buy. You have to make it reliable, and affordable.

Moore and Noyce could create such microprocessors without Andy Grove. Could they replicate them tens of thousands of times perfectly without Grove, not in a million years? Grove's internal gift was his ability to take his own massive brainpower, and be flexible enough to apply it to areas outside his expertise, or circle of competence, as Warren Buffett likes to talk about.

In closing, I went through the whole book, and circled the words and phrases that the author used to describe Grove. Read some of these: He did not hesitate, he wasn't frozen with fear. He had a survival strategy hardwired into him. He moves fast, is decisive, and effective. He is not weighed down by the past. He learned a tough, brusque, no-nonsense behavior.

When you are done reading this book, you will have lived in this man's shoes for a while. You will know what it was like to live Andy Grove's life. You can try on that life if you will, and see if this is the sort of life you would like to have lived. That's what great reading is all about, isn't it?

Richard Stoyeck
StocksAtBottom.com

Strategy Is Destiny: How Strategy-Making Shapes a Company's Future

Average customer rating:

A summary of Prof Burgelman's Work
Good stuff, if a bit dense. . .

Strategy Is Destiny: How Strategy-Making Shapes a Company's Future
Robert Burgelman , and Andrew S. Grove
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 0684855542

Book Description

How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.

Granted the opportunity to track Intel's strategy-making through his close teaching collaboration with its chairman, Andy Grove, at Stanford Business School since 1988, Burgelman has written a definitive and far-reaching account of how highly educated top managers groped their way through strategic conundrums. His account of the evolution of key events in Intel's history is illustrated with extensive quotes from its cofounder Gordon Moore, Andy Grove, current CEO Craig Barrett, and dozens of other Intel executives. His study allows these leaders to speak for themselves in scores of highly rendered executive portraits.

Using thoroughly tested conceptual tools, Burgelman first documents the key role played by mid-level managers in transforming Intel from a memory company into a microprocessor company during the late 1970s and early 1980s, which led to the heartbreaking decision to abandon the business on which the company had been founded in 1968. He then makes readers eyewitnesses to the complex set of complementary strategic thrusts orchestrated by Andy Grove to make Intel capi- talize on the extraordinary opportunities associated with the phenomenal growth of the PC industry during the late 1980s and the 1990s. He reconstructs Grove's resolution of the struggle between two competing micro- processor architectures within Intel that caused civil war to erupt, and he shows how Intel's superbly run strategy-making process in the core business, paradoxically, made it difficult for internal entrepreneurs to extend the company's strategic reach. This allows him to link the strategic leadership challenges, faced today by Craig Barrett, to Intel's illustrious past and to provide suggestions for how these challenges can be met.

At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.

Customer Reviews:

A summary of Prof Burgelman's Work.......2002-09-04

This is mainly an academic book, yet it can be insightful for CEOs or high and middle level executives too. The book describes and analyzes the extensive work of Prof. Burgelman in Strategy Process. Strategy-making cannot be considered as a pret-a-porter suit, yet Prof. Burgelman's model provides means to understand how to taylor one's suit.

Good stuff, if a bit dense. . ........2002-02-02

Prof. Burgelman is no Michael Porter.

Where Prof. Porter communicates complex ideas in simple terms, Prof. Burgelman finds extremely complicated ways to obscure simple ideas.

Luckily, this book is chock full of quotes and examples that Burgelman largely leaves untouched.

If you factor out Burgelman's poor organization, unbridled love for Intel, and penchant for incomprehensible prose, this is a great book. Burgelman was indeed provided unparalleled access to one of the most successful companies of the 20th century. The stories he tells are true. The quotes and examples are not self-serving.

The only thing missing here is a control group. Intel has entered the 21st century riding at least one strategic inflection point (a favorite term of Dr. Grove's). It would have been interesting if Burgelman would have stopped being a cheerleader for a moment and compared Intel to its closest analog: IBM of 10-15 years ago. Dr. Grove and Intel's "ESM" would be well-served to follow Dr. Grove's own advice and learn lessons from the past.

Amazon.com

Eighty percent of today's desktop computers operate on chips produced by Intel Corporation, which is now a more profitable company than the top 10 PC makers combined. But just how did the company, under CEO Andrew Grove, become so powerful? And what does its position mean to those who depend upon it? By combining public records, private documents, and interviews with more than 100 of those who know the company best, Financial Times columnist Tim Jackson has produced the fascinating, definitive story: Inside Intel: Andy Grove and the Rise of the World's Most Powerful Chip Company.

Book Description

Named one of the Best Business Books of 1997 by Business Week, Inside Intel is the gripping business saga of a company that rose to dominance through technological innovation, and maintained its leadership against competitors through aggressive marketing, tough business tactics, and liberal use of legal firepower. In his in-depth portrait of Intel, the first history/expose of the company, Financial Times columnist Tim Jackson reveals that: *

Intel's corporate culture is determinedly secretive and authoritarian. *

The company retains its own force of private investigators to prevent its employees from going astray. *

Intel routinely uses the threat of lawsuits against workers and rivals. At the center of this story is Andy Grove, Intel's high-profile CEO and chairman, once a penniless immigrant who waited tables to put himself through college. It is Grove who has made the unpopular decisions which have kept Intel at the top of the chip market. Exhaustively researched from court records, unpublished documents, and interviews with Intel's competitors, partners, and past and present employees, Jackson traces the company's spectacular failures and successes, as well as the powerful human struggles that have made Intel one of the most competitive players in a high-stakes game.

Customer Reviews:

Very comprehensive, if a little dated .......2007-02-24

I learned *alot* in this book. It felt at times like a 'way-back-machine', taking me back to the good-old-days of computers. It is definitely packed with information, and sometimes the cast of characters can be a bit large, but well worth the read! David W.

This explains why America is still dominant in this field today.......2006-12-19

How did Intel become the most powerful company and why did they do so well after deregulation. This is the story that tells how the Pentium chip tried to change the world and sets the stage for how AMD fell behind (until recently). Andy Grove gives great management tips but this remains mostly the story of Intel. Andy Grove has several other books for management strategies. I highly recommend this for those who want to understand how the computer industry arrives at where it is today.

Excellent book.......2004-05-08

This book gives an excellent chronologic sequence of beginning and eventual rise of Intel. It is pager turner from the 1st page. Also, gives a very clear visibility to an outsider of how well and menacingly Intel built its empire and business. A great book for anyone interested in knowing the history of Intel and semiconductor sector.

Fair and Balance reporting. Great Motivational stories!.......2004-01-11

unlike most books on corporate america or stories about how exceptional american, against all odds, achieved exceptional things, this book did not do the typical left wing liberal spin to curse corporate america or give the same old same old "capitalism is evil" speech. the narratives detailed how a group of americans, in particular Noyce, Moore and Grove, took risk and boldly "go out and do something" (to quote Noyce) which eventually created wealth for himself/herself, for the employees and for many many people around the world (intel's employees and investors locate all over the world). these are people who in Anthony Robbins' definition as people who made positive difference in a lot of peoples' life. great book, extremely motivating. five star.

The Birth Of A Processor Manifests The End Of The USSR.......2002-10-25

Very nice book about the US semiconductor industry. It gives us a rare look into the world of corporate America. Very interesting, well-written, and non-technical. Anyone with an interest in the entrepreneurship and computer industry would enjoy this book. This book provides many interesting and some uninteresting details about Intel's history.

This book can give an authentic taste both of the history of ingenuity and energy inside Intel. Mr. Jackson did a wonderful job! But there's a little too much on Intel's battles with AMD and not enough on its unique relationship with Microsoft.

Book Description

The most dynamic manager in Silicon Valley, Andrew Grove piloted the sensational rise of Intel as it dominated the market for microchips, defining the model for high-tech, high-growth management and rewriting the textbook on seizing strategic opportunity. In this inspiring volume, Robert Heller reveals how Andrew Grove channeled the energies and ideas of a group of brilliant innovators to generate technical and commercial triumphs -- and to regenerate and renew the company. Discover Grove's driving approach to: managing innovation, dominating the market, creating the future, living with drastic change, coping with crisis, mastering the six business forces, strategic revolution, and dealing with chaos. Supplying lessons from today's most celebrated and successful business thinkers, the Business Masterminds series is perfect for people hoping to advance their careers, make their own businesses grow and prosper, or achieve personal goals. In addition to providing overviews of each leader's most influential writings and speeches, each title is packed with full-color charts, diagrams, and photographs that graphically illustrate complex concepts.

Andrew Grove and the Intel Corporation (Notable Americans)

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Andrew Grove and the Intel Corporation (Notable Americans)
Jeremy Byman
Manufacturer: Morgan Reynolds Publishing
ProductGroup: Book
Binding: Library Binding

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ASIN: 1883846382

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