Book Description
The Self-Organizing Map (SOM), with its variants, is the most popular artificial neural network algorithm in the unsupervised learning category. Many fields of science have adopted the SOM as a standard analytical tool: in statistics,signal processing, control theory, financial analyses, experimental physics, chemistry and medicine. A new area is organization of very large document collections. The SOM is also one of the most realistic models of the biological brain functions.
This new edition includes a survey of over 2000 contemporary studies to cover the newest results; the case examples were provided with detailed formulae, illustrations and tables; a new chapter on software tools for SOM was written, other chapters were extended or reorganized.
Customer Reviews:
I love this book........2000-03-11
This is a wonderfully written, and excellent book. It assumes only minimal background knowledge but imparts a great deal of insight. I love the way that the author describes this area and the connections with deep and beautiful mathematics.
A very nice 'handbook' of sorts for users of SOMs........1999-08-05
The material is presented clearly and comprehensively from the unique perspective of the SOM originator himself. The inclusion of exhaustive references is particularly useful for the prospective researcher, but, at the risk of sounding ungrateful, I'm curious as to why paper titles were not included in the citations? Overall though, a very good reference.
Average customer rating:
- Good
- Very comprehensive introduction to the field
- Errors make it hard to learn
- review of biomedical engineering handbook
- Very good introductory book!
|
Introduction to Biomedical Engineering
John Enderle
Manufacturer: Elsevier / Academic Press
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Medical Instrumentation: Application and Design
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Introduction to Biomedical Engineering
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C Programming: A Modern Approach
ASIN: 0122386620 |
Book Description
Under the direction of John Enderle, Susan Blanchard and Joe Bronzino, leaders in the field have contributed chapters on the most relevant subjects for biomedical engineering students. These chapters coincide with courses offered in all biomedical engineering programs so that it can be used at different levels for a variety of courses of this evolving field.
Introduction to Biomedical Engineering, Second Edition provides a historical perspective of the major developments in the biomedical field. Also contained within are the fundamental principles underlying biomedical engineering design, analysis, and modeling procedures. The numerous examples, drill problems and exercises are used to reinforce concepts and develop problem-solving skills making this book an invaluable tool for all biomedical students and engineers.
New to this edition: Computational Biology, Medical Imaging, Genomics and Bioinformatics.
* 60% update from first edition to reflect the developing field of biomedical engineering
* New chapters on Computational Biology, Medical Imaging, Genomics, and Bioinformatics
* Companion site: http://intro-bme-book.bme.uconn.edu/
* MATLAB and SIMULINK software used throughout to model and simulate dynamic systems
* Numerous self-study homework problems and thorough cross-referencing for easy use
Customer Reviews:
Good.......2007-09-03
This is a very comprehensive textbook, however, I will not recommend it to readers that only has an interest in the subject. Some of the content is highly mathematical, and as such meant for serious students in this field. The book covers a very wide range of subjects in this field.
Very comprehensive introduction to the field.......2006-05-31
This text is the best introductory book available, it is comprehensive and will serve the reader as a reference throughout his/her career. The authors have made a significant contribution to the field with this text and will help many biomedical engineering programs and their students.
Errors make it hard to learn.......2002-12-13
I've used this book now in 2 classes (including one taught by an author of one of the chapters) and have both times found the book hard to use. It is full of so many small errors you can never be sure whether the problems you are having are because you don't understand the material, or if there is another mistake in that section. Very frustrating. The problems are not limited to explicit errors either, there are issues with the presentation that makes me think it was poorly edited as well. Style, order, and omission of important points are among the sins. Some sections are pretty good, though.
The book is a good value for a textbook, however (it's huge!), and provides lots of useful information on a wide variety of BME-related topics. Just make sure you have someone to help you spot the mistakes.
review of biomedical engineering handbook.......2001-12-18
subjects are old and out of date. For example, modeling of the eye, (...). This books seems like an attempt to introduce you to the research of a few professors who are trying to recruit graduate students. I found little educational value in it.
Very good introductory book!.......2001-07-04
This text offers a lot of good information. This book provides an excellent overview to the field and is easy to read. I am a junior and an engineering student at Iowa State. This book has helped me understand how many different aspects there are within BME to specialize with in my degree and also elaborate on engineering fundamentals. I highly recommend it!
Book Description
Comprehensive revision of more than 300f the content of the previous 2nd Edition
Increased coverage in the areas of system engineering processes, outsourcing, risk-analysis, globalization, and the application of new technologies in system development
Additional case studies have been added reflecting real-world successes
Customer Reviews:
Excellent Introduction to Systems Engineering .......2005-12-17
This book (or something similar) really should be required for anyone graduating with an engineering degree who intends to work in industry.
Systems engineering is essentially the function that oversees any design effort to ensure that the resulting design does what it's supposed to. As such requirements are the bread and butter of systems engineering. The most visible job of the system engineer then is to turn the customer's desires into functional requirements, and then turn those requirements into something that can be designed to based on the system architecture the designers / system engineers prefer.
For example, consider if you have a city with a river through it and the local government wants to develop a system to carry cars across the river. The system engineer would first turn that desire into functional requirements. These would include requirements like: No. of cars per hour that can transit, can't interfere with riverborne ship traffic, growth in traffic that can be absorbed etc. From this you have something that you can verify design concepts against to see if they satisfy the customer desires, but actually can't pull out the ruler and calculators just yet. Systems engineers / designers would then consider options like a suspension bridge, a ferry system, or a tunnel beneath the river. Each of these system options would have their own architectures and the functional requirements would have to be translated into different design requirements for each. The bridge would have to be so high to allow ship traffic and have so many lanes and bear so much live weight. The ferry system would need so many ferries of such and such a carrying capacity. The tunnel would have to have so many lanes, would require such and such a ventilation capacity, etc. The systems engineer would be involved in determining which of these architectures would best suit customer needs, and then turn the functional requirements into the design to requirements so design work can begin in earnest.
Of course as design work continues and large components are broken down into smaller and smaller design components the systems engineer continues to guide the choice of how to configure the lower tier of design components, and to allocate design to requirements for them. If the system engineer has done their job right when all the design components are integrated into each other the resulting system really does what it was intended to do and meets the functional requirements.
This book tells you in a very clear, completely comprehensive, and extremely well laid out manner how to do this. It also tells you why you should do this, and how it is beneficial. The writing is straightforward, always to the point, and easily understood. The topic is pertinent and can help you understand how systems are actually engineered in the real world, a very rare and very appreciated breath of fresh air in engineering textbooks.
The author also covers all the aspects of systems engineering planning, including scheduling, budgeting, contracting, and system verification / validation, etc. Systems engineering is largely a management function so this information is interesting and necessary for the subject.
This book will be extremely helpful for engineers of any stripe who want to put their work into context, systems engineers for how to do what their supposed to do, and for contractors and government purchasers to implement processes to guarantee that they get a system that does what they want. (Provided what they want is feasible of course!)
Certainly recommended and a book that I use frequently for reference.
Key to successful integration projects & CMMI.......2001-02-22
This book is aimed at the system engineer who is involved in product design and engineering or involved in government contracting and must produce system engineering management plans (SEMPs). It is also applicable to organizations who have or are planning to use the capability maturity model (CMM) to improve their effectiveness. For the intended audience this book is both comprehensive and complete. There are eight chapters, each followed by case studies, questions and problems, and six appendices.
It starts with a foundation of the basics, such as definitions, system engineering life cycle, analysis and concurrent engineering. It then builds upon this foundation by addressing all of the elements of a well-managed system engineering program: integrated product and process development, TQM, configuration management, support and logistics. Each element is discussed in detail and placed into the context of a total system engineering environment.
The chapter on system design requirements is particularly complete and covers every facet of this discipline, including reliability, maintainability, safety, software, etc. There is a lot of good material here, which is reinforced by the next chapter that covers design tools and methods. The design process is concluded by a chapter on design review and evaluation, which is a foundation of good quality practices as well as a well-written SEMP.
The real heart of the book starts in chapter 6, which covers SE program planing. It covers program requirements, the SEMP itself and provides a statement of work. It then provides a complete work breakdown structure for implementing system engineering functions and tasks. This chapter provides a risk management plan that is well thought out and serves as an excellent template. It also addresses the CMM for systems engineering. Much of this material has been superseded by the Software Engineering Institute's CMMI that now covers system engineering, software engineering and integrated product and process development. This is not a problem because the book's coverage of the CMM-SE is consistent with the material in the CMMI.
The final two chapters, addressing system engineering organization and supplier/sub contractor management are to the point and contains a lot of valuable information.
Had the author provided this book in soft copy on an accompanying diskette or CD ROM it would be a best seller on the Beltway because of the time it would save in developing a company-wide system engineering procedure manual.
Consulting companies and IT departments would also greatly benefit from this book because of the structured approach it provides for planning and managing system integration. Unlike their cousins in the government contracting and CMM domains, they generally approach system engineering and integration in a loose fashion that too often results in cost and schedule overruns, or project cancellation. By following the approach outlined in this book consulting companies and IT departments would find that technical, cost and schedule risks would be identified early and controlled, and that the design, integration and implementation of complex systems would enjoy a higher rate of success. This is especially true when multiple vendors are involved in an integration project - the material in chapters 1 (integrated process teams) and 8 (subcontractor management) provides a foundation for managing cross-functional teams. Therefore, I strongly recommend this book for engagement and project managers, and program management offices run by consulting companies and/or IT departments.
Average customer rating:
- A little dated, but a good textbook
- Keep this book by the microscope
- Best Introductory-Level Textbook
- Well Written and Useful
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Fundamentals Of Light And Electron Microscopy
Douglas Murphy
Manufacturer: John Wiley & Sons
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ASIN: 047125391X |
Book Description
Over the last decade, advances in science and technology have profoundly changed the face of light microscopy. Research scientists need to learn new skills in order to use a modern research microscope–skills such as how to align microscope optics and perform image processing.
Fundamentals of Light Microscopy and Electronic Imaging explores the basics of microscope design and use. The comprehensive material discusses the optical principles involved in diffraction and image formation in the light microscope, the basic modes of light microscopy, the components of modern electronic imaging systems, and the image processing operations necessary to acquire and prepare an image.
Written in a practical, accessible style,
Fundamentals of Light Microscopy and Electronic Imaging reviews such topics as:
- Illuminators, filters, and isolation of specific wavelengths
- Phase contrast and differential interference contrast
- Properties of polarized light and polarization microscopy
- Fluorescence and confocal laser scanning microscopy
- Digital CCD microscopy and image processing
Each chapter includes practical demonstrations and exercises along with a discussion of the relevant material. In addition, a thorough glossary assists with complex terminology and an appendix contains lists of materials, procedures for specimen preparation, and answers to questions.
An essential resource for both, experienced and novice microscopists.
Download Description
This practical book presents the fundamentals of light microscopy, including the basics of microscope design, image formation, and camera function. Moreover, researchers will learn how to acquire electronic images and perform image processing. The author provides instructions on the latest techniques involving confocal laser scanning microscopy, digital CCD microscopy, as well as a chapter covering issues related to image processing for scientific publication.
Customer Reviews:
A little dated, but a good textbook.......2006-11-13
I had to buy this book for a Graduate level course that I took. We covered all of the material in the book in about 4 weeks. I didn't know anything about the class beforehand, but the book did help a lot. It was a little dull, but the content was good albeit a little outdated.
Keep this book by the microscope.......2004-01-26
This is the book that tells you how to actually do effective microscopy. Keep a copy by the microscope.
Best Introductory-Level Textbook.......2002-08-08
Dr. Murphy constructs a solid foundation on the basic concepts of geometrical optics, light, and color, and then provides excellent introductory reviews of important topics in light microscopy. The book is very well written and complex phenomena are clearly explained without the unnecessary math that often confuses students. Illustrations are numerous and help support the text very nicely, as do the suggested laboratory exercises that accompany each chapter. Discussions of digital cameras and image processing are timely and provide the essential concepts necessary to tackle more advanced treatises. In the opinion of the Molecular Expressions microscopy website team, this book is by far the best entry-level textbook in the field.
Well Written and Useful.......2001-11-01
"This well written text provides a clear, uncluttered overview of the principles and practice of modern light microscopy. It contains many helpful teaching exercises and diagrams. It should prove useful in a wide range of courses from the undergraduate to the postgraduate level."
-- Kenneth R. Spring, Ph.D., Author
Customer Reviews:
Do not waste your Money.......2007-03-16
If you want to read a good biography of Nikola Tesla I would recommend you two books: Man out of Time or Nikola Tesla: A spark of genius...
Worst book on Tesla ever!.......2007-01-27
This is by all means the worst book on Nikola Tesla ever! This book portrays Tesla in a way that he never was, a confused lunatic with confused visions and a hard line nationalist attitude. It is no wonder that one reader nicknamed huh concluded that Tesla was stupid and was not able to finish most of his inventions (by the way, this guy sounds like someone from Edison's camp). Tesla was born in an environment of constant clashes between Croats and Serbs, and Ottoman empire (not "Asian barbarians" as this author constantly portrays this great Empire) had nothing to do with Tesla's departure to US. Teslas's father was orthodox priest (a hardliner) who wanted to see his son in the Serbian army (it is the same army who completely escaped into Greece which is unknown example of cowardice in the history and whose king also escaped to England leaving his nation to German mercy, thus Tesla did not see anything great in this "great army"). Tesla refused going to Serbian army and he refused being hard-line nationalist. Tesla once said:" I am proud of my country Croatia and my Serbian nationality". This indicates best that he was not hard-line nationalist (keep in mind that Serbian nationalist even today claim that Croatia is occupied Serbian territory and that it will be wiped off the map). This author actually invented many stories of Tesla's life and even more of them are from second or third hand, totally untrue.
On the technical aspect of this book it is not even worth any comments. Someone who does not know anything about electrical tech must be wondering, what the heck did this guy Tesla invent anyway (hence huh reader again)? I would describe the technical portion of this book as a good joke; even Mr. Bean would do it better. Author just could not sustain a certain hatred for Ottoman empire, which by the way was not much different then eg. Roman empire. Stay away from this book, you will not learn anything from it and could be infected with serious hate.
This book is a zero mark!
The Best on Nikola Tesla.......2006-11-06
Without a doubt the most comprehensive book I have read on Mr. Tesla's life. This edition is meant for that reader who wants very detailed events and accomplishments about the scientist life. Mr. Seifer's research about Nikola Tesla's early life, his early school years, formal education and subsequent acquaintances establishes an overall base on which the reader can reference easily as the book progresses into Mr. Tesla's later years. The author brings to the reader's mind the fact that Nikola Tesla called his "close friends" the most amazing scientists at the turn of the 19th century who themselves became icons in the scientific community. However, Mr.Seifer, illustrates as well the human side of Nikola Tesla thereby keeping in focus the frail aspect of this incredible scientist and those devils his amazing intellect had to fight. I strongly recommend this book to those who wish to literaly know about Nikola Tesla's life. It is truly a manificent tome.
A great biography of Nikola Tesla.......2006-06-15
As you'd expect from a psychology professor, this biography is an extremely good biography of Tesla as a person, and a very good biography of his life and times. As with most scientific prodigies, the biographers are not equal to their subjects' scientific accomplishments, which leads to a certain amount of benign neglect. The book would not suffer under a few more historical mises en scène. All in all though, it is an extremely good book.
The Best Biography of Nikola Tesla.......2005-04-27
I value this book highly because of its even-handedness in its treatment of Nikola Tesla. Virtually every thing stated by Mr. Seifer is documented. After all, this book is the result of his doctoral dissertation.
The subject of the book is treated as a believeable human being. Assuredly, he was a genius; but the author fairly points out when Tesla may have missed the mark. The author neither blindly worships nor blindly condemns Nikola Tesla.
Because this is a biography, it does not go into depth about Nikola Tesla's inventions; Enough information is presented as is necessary to the story.
I am thankful that I have encountered this book because it is based upon truth.
Book Description
Addresses measurements in new fields such as cellular and molecular biology.
- Equips readers with the necessary background in electric circuits.
- Statistical coverage shows how to determine trial sizes.
Book Description
Bring a robot to life without programming or assembly language skills!
There’s never been a better time to explore the world of the nearly human. With the complete directions supplied by popular electronics author John Iovine, you can:
• Build your first walking, talking, sensing, thinking robot
• Create 12 working robotic projects, using the fully illustrated instructions provided
• Get the best available introduction to robotics, motion control, sensors, and neural intelligence
• Put together basic modules to build sophisticated ‘bots of your own design
• Construct a robotic arm that responds to your spoken commands
• Build a realistic, functional robotic hand
• Apply sensors to detect bumps, walls, inclines , and roads
• Give your robot expertise and neural intelligence
You geteverything you need to create 12 exciting robotic projects using off-the-shelf products and workshop-built devices, including a complete parts list. Also ideal for anyone interested in electronic and motion control, this cult classic gives you the building blocks you need to go practically anywhere in robotics.
Customer Reviews:
Very good Hobbiest book.......2006-11-10
Plenty of information for make very good projects, unfortunately for my taste, the autor only works with PIC microcontrollers, perhaps a very good book
Very good book!!.......2003-09-18
This book is great for the beginner. Iovine explains the subject matter in a way that makes it exciting and fun. He has a way of getting the exciting vision of building robots across to the reader. The book makes it easy to get parts needed for the projects from the authors web site. I'm really looking forward to his new book, Pic Robotics!!!
I'm glad I finally found a decent book on pics!.......2002-06-03
This was the 3rd book I purchased on pics. The other 2 books - one by Myke Predko (awful), the other by David L. Benson (dissapointing.)
I wish this had been the first. Although not geared specificly towards pics, that was my reason for buying it. I was interested in pics and robotics; so this book was right up my alley.
Admittedly the book has numerous plugs for a company the guy obviously works for, owns, or gets kickbacks from! And he wants you to put out a considerable about of cash from the get go to purchase items he wants you to use in order to follow along with him. However, that doesn't bother me. I never build any projects I see in these type of books. I only use them for learning - I build my own projects.
This book did teach me quite a bit about pics. Which was my goal. He didn't bog you down with the history or innards of pics like other books. Which I am not interested in. The book was a great mixture of hardware and software topics...
I would recommend this book to anyone interested in pics... Subsequently I purchased another book by him simply because I saw his name on it and I wasn't dissapointed! I'm looking forward to other books by John Iovine in the future...
Projects can be a bit pricy........2002-03-13
The illustrations and text I found to be very helpful for a project I was working on, but the supplies the book recommends can usually de difficult to find, and can tend to be a bit pricy.
I recommend visiting a local toy store after deciding on a project, and buying toys with the parts you need. Its more fun to make one thing into another anyway.
This book has changed my life........2002-01-23
I bought this book with the humble desire of creating a simple companion. After I finished, the Creation turned on me and my family and reprogrammed my VCR. It then proceeded to change the message on my answering machine. It somehow convinced my Nissan truck not to allow me inside. I fear for my life. How could I have let it go this far? All I really wanted was a cute little Furby but I ended up with a cyber-monster with dreams of wiping out humans and creating a robotic Utopian Hell.....other than that, the book was pretty cool.
Average customer rating:
- Updated and Expanded Third Edition
|
Handbook of Biological Effects of Electromagnetic Fields 2Vol Set
Frank S., Ed. Barnes
Manufacturer: CRC Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0849329523 |
Book Description
Entering its third edition, the bestselling Handbook of Biological Effects of Electromagnetic Fields is a definitive reference for researching bioeffects of static, low-, and high-frequency fields. It presents a well-rounded perspective on the biological effects of electromagnetic (EM) fields, authored by active contributors to the field with a wide variety of interests and backgrounds, approaches, and interpretations. The Handbook incorporates up-to-date data, results, and discussions-many based on studies performed since the 1995 publication of the previous edition-into two cohesive volumes. The first focuses on bioengineering and biophysical aspects, including molecular-level mechanisms. It contains new material describing the physics, engineering, and chemistry aspects of electromagnetic fields to explain their interactions with biological systems. The second concentrates on biological and medical aspects, including physiological effects, medical applications, and exposure standards. It examines some of the latest applications EM fields, particularly for medical treatment and diagnostics. Improved cross-referencing across both volumes facilitates the association of interrelated concepts. The Handbook of Biological Effects of Electromagnetic Fields, Third Edition forms a comprehensive, yet accessible source leading to a greater knowledge of electromagnetic hazards, potential applications of EM fields, and a better understanding of biological processes.
Customer Reviews:
Updated and Expanded Third Edition.......2007-01-07
While the human body (and of course animal bodies) are biological in nature, they have a strong electrical contant in the way that nerves pass messages and the way that the brain thinks. It is only lately, however, that the interaction between electromagnetic fields and the body's own electromagnetic activities have begun to be studied from a rigorous standpoint.
Now in its third edition, this two volume set reflects the latest research in the field. It is an exhaustive look into the field with articles from a wide collection of researchers currently working in the field. Virtually all of the articles reflect research that has been done in the years since the last edition was published in 1995.
While this includes such subjects as the use of cell phones and living under high voltage transmission lines, it also includes the use of EM fields in medical treatments, exposure limits, physiological effects and more. This book continues to be the definitive book on the subject.
Average customer rating:
|
Virtual Bio-Instrumentation: Biomedical, Clinical, and Healthcare Applications in LabVIEW
Jon B. Olansen , and
Eric Rosow
Manufacturer: Prentice Hall PTR
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LabVIEW for Data Acquisition
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ASIN: 0130652164 |
Customer Reviews:
rich book .......2007-07-23
An extremely interesting and rich book of examples, but I have not received the attached cd-rom yet
Where can I download the examples?
Book Description
Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today's worldwide, integrated electronic network. When McLuhan's groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist. But McLuhan's argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling. And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher. In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood. At the heart of their theory is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what they refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East. The medium of print, the authors argue, fosters and preserves the perception of Visual Space; but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the more dynamic, "many-centered" orientation of Acoustic Space. The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understand both these systems simultaneously." Employing McLuhan's concept of the Tetrad--a device for predicting the changes wrought by new technologies--the authors analyze this collision of viewpoints. Taking no sides, they seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there.
Customer Reviews:
A Laudable Extension of McLuhan: Cool, Seminal & Involving!.......2000-12-09
Powers says that this book is not about "final answers." By God he's right! And he proceeds to effloresce a wondrous garden wrought of the print medium brimming over with fresh probes, "osmic space," brains "astonied," the secret lives of "sense ratios," and other electrific, outsized insights and invitations into the futurepresent. One could readily argue and effectively so that "The Global Village..." is indeed a worthy extension of the medium of Professor McLuhan himself, ringing true and resonating orchestrally with the spirit and vivacity of that bright, iridescent, warm and radiant bulb which, tragically, went out suddenly and left us in darkness on New Year's Eve, 1980.
Feed forward 9 years. Powers'/McLuhan's "tetrad" is a mesmerizingly rich metaphor lending clarity and intensity to McLuhan's seminal 1964 probicon, "Understanding Media--The Extensions of Man." This "new" 1989 book is a MUST-read, a reverent continuance of McLuhan's oeuvre, a virtual channeling of his spirit, and in various ways easier to grasp perhaps, more accessible even, than the monumentally revolutionary/visionary UMTEOM.
The beauty of McLuhan and by protraction Dr. Bruce Powers here is that these men are not pedants but facilitators. Their goal, much like that of Carl Rogers or George B. Leonard or Joseph Campbell, is not to pound stuff into brainpans, but to gently yet insistently open up minds to possibilities, perils, challenges, potentialities and joys imperative in the present reality/"reelity?" or whatever one wishes to term the agardish within which each of us swims, breathes, eats, creates, dances, defecates, procreates and seethes.
If McLuhan is the sorcerer, Bruce Powers is his worthy apprentice, now successor. In fact he veritably invites all of us to be successors (McLuhanatics?), to become involved (the essential definition of "cool"). This book is exciting, invigorating, pulsating, intensely involving and above all, highly rewarding. We need more extensions of McLuhan like this one. This is a superb nonbook, a hybrid medium, and a seamless read. TGV will get your probing juices flowing. It's as revitalizing as pure MDMA (as far as "the mdma is the message" goes). Buy this deceptively modest paperback, and step into it like a hot bath.
a shameful posthumous misrepresentation of McL.'s thought........2000-06-09
I'm surprised this travesty is still in print. "Not in McLuhan's style" is a kind understatement; Powers demonstrates flagrant misunderstanding and confusion of basic McLuhanesque ideas. Try 'Laws of Media' or 'Understanding Electric Language' instead.
FIGURING OUT THE GROUND.......1998-09-14
This book is for the McLuhan enthusiast who would like to figure out the ground on which McLuhan stands. It is chock full of McLuhan's ideas, but not presented in McLuhan's typical style. Published 9 years after McLuhan's death, it seems likely that co-author Bruce Powers assembled the material for publication.
If you are not already very familiar with McLuhan's thoughts and earlier writings, this book is not for you. If you are already very familiar with McLuhan's words, you won't find anything new, but you will find some of McLuhan's basic ideas amplified and extrapolated.
Essentially an essential book for the McLuhanite.
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