History: Fiction or Science? (Chronology, No. 1)

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

Words Their Way: Word Sorts for Letter Name Alphabetic Spellers

Average customer rating:

excellent resource for early spelling
Very practical!
I love it
Letter Name Spellers
A great teacher tool!

Words Their Way: Word Sorts for Letter Name Alphabetic Spellers
Francine Johnston , Marcia Invernizzi , Donald R. Bear , and Shane R. Templeton
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 013183813X

Book Description

This book enables readers to understand the best way to teach elementary reading or phonics. This is a practical, research-based, and classroom-proven guide to expand and enrich word study, specifically for Letter Name—Alphabetic Spellers. Step-by-step instructions introduce and guide learners through the sorting lessons. These lessons include: review sorts for initial consonants; same-vowel word families with pictures; digraphs and blends picture sorts; mixed vowel word families; picture shorts for short vowels; short vowels in CVC words; introduction to R-influenced words; and contractions. An obvious choice for elementary educators, this book can serve as a useful guide for parents interested in enhancing home study.

Customer Reviews:

excellent resource for early spelling.......2007-10-13

I have been teaching for 8 years and love all the Words Their Way books. They help me teach spelling at my students instructional level. Love it!!!

Very practical!.......2007-07-30

This book is easy to use right away and very practical. A must have for K-2!

I love it.......2006-07-03

This is one of the best book I've purchase to teach my daughter.
Each page is simple as I wanted and has enough activities with good key points.

Letter Name Spellers.......2005-08-02

This is a great resource for first and second grade teachers. Many of the skills addressed are those encountered in your classroom daily. Great companion to Words Their Way, and to offer a hands on opportunity for phonics, spelling and decoding words.

A great teacher tool!.......2005-02-21

I've used Words Their Way for the last year and loved the strategies. This particular book gives lots more sorts for spellers in the letter name/ alphabetic spelling stage. It includes consonant blends and diagraphs as well as more short vowel sorts. These hands on materials have been a great help to me in teaching my mildly disabled elementary students, but all the regular lower grade teachers at my school are raving, and using these great strategies and materials.

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

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A Thorough Analysis on Branding
Branding insights from business school experts
Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
An Invaluable Single Source of Information and Counsel
Branding Made Simple and Compelling

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Alice Tybout
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471690163

Book Description

The latest thinking on key branding concepts, including brand positioning and design
Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
Techniques for building a brand-centered organization
Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Download Description

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Customer Reviews:

A Thorough Analysis on Branding.......2007-08-14

I picked up "Kellogg on Branding" from Amazon because my company was embarking on a branding exercise. As part of the team, I wanted to get well-versed in the theoretical and practical implications of branding and brand management. Little did I realize that I have picked up a gem.

First and foremost, this is an academic book, some of which may cause a reader to gloss over, especially if they are just looking for easy bullet point overviews. Nonetheless, I found this to be a goldmine of information.

A collection of articles and research by some of the by faculty at the Kellogg School of Management at Northwestern University covering a range of issues. Specifically, the book covers branding concepts in the first three chapters, strategies for building and leveraging brands, strategy to implimentation, and branding insights.

I found the last chapters (14 through 20) to be the most interesting as they were written by senior executives at firms. Whether it was a discussion on there individual companies leveraged their brand, to using their brand internally, it was the more "Practical" section of the book.

Thats not to diminish the other sections of the book. In one collection we have a guide for branding in the tech sector, to managing a brand portfolio, to design and positioning. Each with a wealth of information for anyone looking at their own companies and trying to make sense of branding, brand strategy and brand management.

Needless to say, this volume armed me quite well for our branding initiatives.

Again, this is a detailed book, and not a gloss over. If you can read this with the attention to detail "Kellogg on Branding" offers, then you will be well rewarded. If not, you may want to look elsewhere.

Regardless, I highly recommend.

Branding insights from business school experts.......2007-02-10

Branding is so powerful that it touches upon more disciplines than other branches of marketing. Figuring out why branding works and where it might go in the future requires insights from several fields, including anthropology, advertising, management and psychology. Thus, this anthology takes the perfect approach to presenting the latest information about branding. A single author would have difficulty keeping up with so much multidisciplinary research. This worthwhile book ranges from the basic to the esoteric, and from the practical to the theoretical. It offers numerous case studies and advice about brand building in particular industries; it also includes an interesting discussion of the anthropology of branding. We recommend this book to marketing managers: Even experienced, knowledgeable branding practitioners are likely to encounter new ideas and strategies in these pages.

Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management.......2006-02-24

This book is written by academics and it shows. While there are many good ideas and insightful analysis, it is essentially a compilation of papers written by academics. Accordingly, there is little flow to the book, which makes it somewhat of a difficult, if not boring, read.

An Invaluable Single Source of Information and Counsel.......2006-02-10

The last time I checked, Amazon and its online partner Borders sell more than 8,000 different books on the general subject of brands and brand management. Presumably this number will continue to increase as organizations become more actively involved with marketing initiatives which effectively leverage one or more brands.

What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University. It was edited by Alice M. Tybout and Tim Calkins who co-authored the Preface; Philip Kotler provides the Foreword and Calkins the Introduction.

I feel obligated to suggest at the outset that none of the volumes in this series is an "easy read." On the contrary, each requires but will generously reward a careful consideration of its contents which, in this volume, are carefully organized within four Sections:

I (Chapters 1-3) Key Branding Concepts
II (Chapters 4-6) Strategies for Building and Leveraging Brands
III (Chapters 7-13) From Strategy to Implementation
IV (Chapters 14-20) Branding Insights from Senior Managers

There are five themes which are rigorously examined through the narrative: brand positioning, brand design, brand meaning, leveraging a brand, creating a brand-driven organization, and then three chapters are devoted to issues on measurement. I especially appreciate the provision of various frameworks, check-lists (e.g. the five-step process for designing a brand on page 38), "Figures" (e.g Whirlpool's Touch Point Wheel" on page 230), and other tools to assist the reader with clarifying her or his thoughts about branding in terms the specific needs and interests of his or her organization.

Although taken out of context, the following three excerpts are representative of the high quality of thinking and writing throughout this book:

"The word brand has a tripartite etymology. One emphasis clusters around burning, with connotations both of fiery consummation and of banking the hearth. A second emphasis clusters around marking, with connotations of ownership and indelibility, as well as paradoxical allusions to intrinsic essence, whether or merit or stigma. A third emphasis clusters around the delivery of, or deliverance from, danger (stoke, anneal, cauterize; conflagration, possession, aggression). The brand embodies the transformative heat of passion, properly tended. It is bestowed and it is earned. The brand bespeaks the forging of a family." John F. Sherry, Jr. on "Brand Meaning," page 41.

"There are several sources of pioneering advantage. All are derived from the pioneer's unique role in creating the category, in defining the dimensions on which brands compete, and in influencing the importance buyers attach to perceived differences. Simply put, the pioneer plays a unique role... It is perceived different from others, and that perception is valuable in several ways....A pioneer can become the standard against which later entrants are judged simply by establishing the category and being viewed as the near-ideal product. This strong association with the product category means that virtually all other products in the category are now judged by the established standard. Standards in markets take at least two forms -- psychological standards and technological standards." Gregory S. Carpenter and Kent Nakamoto on "Competitive Strategies," pages 75 and 77.

"The differences between technology markets and CPG [consumer packaged goods] markets from a branding standpoint can be categorized into differences related to the market, differences related to products, differences related to customer behavior, and differences related to channels and ecosystems. I use this categorization scheme to discuss the challenges and principles of branding in technology markets. Figure 11.1 [pages 204 and 205] summarizes the key contextual dimensions that form the basis of contrasting brands in technology markets with branding in CPG markets." Mohanbir Sawhney on "Branding in Technology Markets," pages 202 and 203.

This book will be of greatest value to those senior-level executives who need to know their customers better and how to get closer to them, who need expert counsel on how to differentiate what they offer and then with formulating appropriate branding strategies which position their offering, not only as relevant to the given target market but indeed superior in value to whatever is offered by competitors.

Those who share my high regard for this volume are urged to check out Kellogg on Marketing edited by Dawn Iacobucci and Kellogg on Integrated Marketing co-edited by David Dranove and Sonia Marciano. I also recommend Harvard Business Review on Brand Management, Alina Wheeler's Designing Brand Identity, William J. McEwen's Married to the Brand, Marty Neumeir's The Brand Gap, Martin Lindstrom's Brand Sense, David A. Aaker's Building Strong Brands as well as Brand Portfolio Strategy, Bill Schley and Carl Nichols Jr.'s Why Johnny Can't Brand, Scott Bedbury and Stephen Fenichell's A New Brand World, Kevin Lane Keller's Strategic Brand Management (Second Edition), Alex Wipperfurth's Brand Hijack, and Douglas B. Holt's How Brands Become Icons.

Branding Made Simple and Compelling.......2006-01-15

The Kellog school is renowned for their marketing school standing head and shoulders above their competitors. It is fair to say that this book, Kellog on Branding, demonstrates in no short manner why.

It remains the great mystery of business: how to get consumers to recognise the value of your product over others, such that they are willing to recognise this in the price they pay for it. Innovation in product design is not businesses greatest challenge today, making it pay is.

This book has plenty of great examples of companies that have managed to pull this off, some of these examples should be relevant to your business, and give practical examples of how ot make it work. More importantly, the articles, or chapters, give a step by step process to help your company create unique solutions.

My only real recommendation is not to tell your competitors about this book.

Average customer rating:

A Big Name And A Special Message
a wonderful addition to any classroom
Chrysanthemum hits a nerve!
The Need For Hugs, Kisses And Parcheesi
An absolutely perfect name!

Chrysanthemum

Manufacturer: HarperTrophy
ProductGroup: Book
Binding: Paperback

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ASIN: 0688147321
Release Date: 1996-09-20

Amazon.com

Until Chrysanthemum started kindergarten, she believed her parents when they said her name was perfect. But on the first day of school, Chrysanthemum begins to suspect that her name is far less than perfect, especially when her class dissolves into giggles upon hearing her name read aloud. That evening, Chrysanthemum's parents try to piece her self-esteem back together again with comfort food and a night filled "with hugs, kisses, and Parcheesi." But the next day Victoria, a particularly observant and mean-spirited classmate, announces that Chrysanthemum's name takes up 13 letters. "That's half the letters in the alphabet!" she adds. Chrysanthemum wilts. Pretty soon the girls are making playground threats to "pluck" Chrysanthemum and "smell her."

Kevin Henkes has great compassion for the victims of childhood teasing and cruelties--using fresh language, endearing pen-and-ink mouse characters, and realistic dialogue to portray real-life vulnerability. He also has great compassion for parents, offering several adult-humor jokes for anxious mommies and daddies. On the surface, the finale is overly tidy and the coincidences unbelievable. But in the end, what sustains Chrysanthemum, as well as this story, is the steadfast love and support of her family. And because of this, the closure is ultimately convincing and utterly comforting. ALA Notable Book, School Library Journal Best Book of the Year, Horn Book Fanfare Honor List. (Ages 4 to 8) --Gail Hudson

Book Description

She was a perfect baby, and she had a perfect name. Chrysanthemum. When she was old enough to appreciate it, Chrysanthemum loved her name. And then she started school. "I'm named after my grandmother," said Victoria. "You're named after a flower." Chrysanthemum wilted. Life at school didn't improve. In fact, it got worse. Then the students were introduced to their music teacher, Mrs. Twinkle. Mrs. Delphinium Twinkle. And suddenly, Chrysanthemum blossomed....

Customer Reviews:

A Big Name And A Special Message.......2007-10-04

Chrysanthemum... Chrysanthemum.. Chrysanthemum... Who does not like the name Chrysanthemum? Well, the little mouse in the book loves her name. She loved the way it sounded when her mother said it. She loved the way it sounded when her father said. She even loved the way it was spelled.

That is, until the day that Chrysanthemum started school and her classmates started to tease her about her name. "It's too long.", one child chided. "You're named after a flower!", exclaimed another. "If I had a name like yours, I'd change it."

Sure enough, the continuous taunting made Chrysanthemum feel misreable. She went home and wished that she had a different name. Her parents tried to reassure her and tell her that her name was beautiful, perfect, priceless but that didn't help much until Chrysanthemum met her music teacher and discovered that Mrs. Twinkle's first name was just as spectacular as Chrysanthemum. The children stopped teasing Chrysanthemum after that and all wanted to change their names too (Marigold, Carnation, Lily of the Valley).

This story is effective in portraying the feelings that every child feels around others sometimes (insecurity, awkwardness, self-doubt) and wishes there is something they could change about themselves that they don't like. It also expresses the idea that even though we are all different, everyone is special in their own way.

a wonderful addition to any classroom.......2007-09-25

This is a wonderful book, which is a great addition to all elementary school classrooms. It will help children learn how to embrace diversity and be proud of who they are.

Chrysanthemum hits a nerve!.......2007-09-10

Chrysanthemum hits a nerve with all the first graders I have ever taught in school. Everyone is so afraid of being teased about something and Chrysanthemum scores a victory in the end. It's great for the first of school for the young set.

The Need For Hugs, Kisses And Parcheesi.......2007-09-01

CHRYSANTHEMUM wonderfully explores the common but often painful transition from safe preschool life at home to the larger world of life at school. Chrysanthemum is a sweet little mouse eager to start school who is soon mocked by her more conventionally named classmates for her thirteen letter long flower name her mother and father find "perfect". Though her classmate's taunts make her "wilt" at school she "blooms" at home in the evening from the comfort of her understanding parents and their hugs, kisses and games of Parcheesi. This picture book is a great read aloud since Chrysanthemum's comically cruel peers can be given individual humorous voices by the reader. All is resolved with a creative, happy (albeit far fetched) ending and the book can also be a good starting point for class discussions on tolerance and kindness to others. Cute, appealing drawings by author/illustrator Kevin Henkes really enhance this beautiful little story.

An absolutely perfect name!.......2007-08-17

Chrysanthemum adores her name until she goes to school and gets teased about it. The kids pick at her because she's named after a flower, and her name is so long. The class has a music teacher who happens to be pregnant. She hears the children's opinions of Chrysanthemum's name and announces to the class that she also has a long name and is named after a flower. And, if her baby is a girl, she is thinking of naming her - Chrysanthemum! The kids change their minds about Chrysanthemum's name and decide that it really is pretty cool. The teacher has her baby, and named her Chrysanthemum.

This has long been one of our favorite books, I enjoy reading this as much as my daughter does listening to it! The story is cute, with a good little message and the pictures are adorable!

Average customer rating:

Act act act and don't look back :-)
Basic, Yes, But Invaluable
A Collection of the best articles from the HBR magazine.

Harvard Business Review on Marketing
Harvard Business School Press
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1578518040

Book Description

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

Customer Reviews:

Act act act and don't look back :-).......2007-01-09

Have obtained a degree at a Harvard Business School partner organization and that's why I have bought loads of Harvard Business Essentials.

Just to put you in the picture: these books are essential for my development....

Basic, Yes, But Invaluable.......2004-09-15

I read this book when it was first published in 1999 and recently re-read it, curious to see how well it has held up during the past five years. I think it has done so to a remarkable extent, with my only regret being that Theodore Levitt's "Marketing Myopia" is not included among the selections. This is one in a series of several dozen volumes which comprise the "Harvard Business Review Paperback Series." Each offers direct, convenient, and inexpensive access to the best thinking on the given subject in articles originally published by the Harvard Business Review. I strongly recommend all of the volumes in the series. The individual titles are listed at this Web site: www.hbsp.harvard.edu. The authors of various articles are among the world's most highly regarded experts on the given subject. All of the volumes have been carefully edited. An Executive Summary introduces each selection. Supplementary commentaries are also provided in most of the volumes, as is an "About the Contributors" section which usually includes suggestions of other sources which some readers may wish to explore.

In this volume, we are provided with a variety of perspectives on marketing: Keller's on "the brand score card," Jackson's on bringing a dying brand back to life, Rao/Bergen/Davis' on how to fight a price war, Kenny and Marshall's on "contextual marketing" (i.e. "the real business of the Internet"), Aaker and Joachimsthaler's on the "lure" of global branding, Hatch and Schultz' on getting corporate strategy and branding in alignment, Brown's on "tormenting" customers, and Almquist and Wyner's on how to increase the ROI on marketing with experimental design. Quite true, some of the material is dated and inevitably so, given the elapsed time since the articles were published in the Harvard Business Review. However, in my opinion, the principles advocated and the core strategies recommended remain relevant to the contemporary marketplace.

For about the cost of breakfast in an upscale Manhattan restaurant, each volume in this series provides an intellectual feast. It remains for each reader to determine, of course, which of the volumes will be most nutritious to her or his appetite.

A Collection of the best articles from the HBR magazine........2003-10-23

There are now over 20 books in this Harvard Business Review series. All the books are compilations of the best articles from the Harvard Business Review magazine. This book is one of the best books in the series for the quality, relevance, and usefulness of the articles selected for inclusion.

The eight articles selected for this book are 'The Brand Report Card', 'Bringing a Dying Brand Back to Life', 'How to Fight a Price War', 'Contextual Marketing: The Real Business of the Internet', 'The Lure of Global Marketing', 'Are the Strategic Stars Aligned for Your Corporate Brand', 'Torment Your Customers (They'll Love It), and 'Boost Your Marketing ROI with Experimental Design'.

My favorite article was the first one 'The Brand Report Card'. This article in just a few pages cuts to the core of how to evaluate the strength of your brand using a very logical approach.

The article on Contextual Marketing about the Internet is very interesting since it was written in late 2000 and makes predictions about how the Internet will change by the end of 2003 to 2005. But even the basic predictions haven't come true regarding how ubiquitous the authors predict the Internet will become. Yes, we have access to the Internet through wireless devices but they are not very profitable for businesses right now. Of course, the current economic conditions are influencing the predictions quite significantly.

Overall, this is indeed an excellent collection of articles relating to Marketing and the book is priced well since it is far more expensive to buy the same collection of articles directly from Harvard Business Review online (almost 5 times more expensive).

Customer Reviews:

Entertaining and edifying!!.......1996-11-30

Mencken provides a look at our impossible language with great flair, erudition, and with a liberal dollop of humor. Here is a spendid book that you can read systematically cover-to-cover or pick up and read in bits and pieces. It covers the development of our language both topically and historically.

Book Description

Getting to feel at home in a new country

Yoon’s name means Shining Wisdom, and when she writes it in Korean, it looks happy, like dancing figures. But her father tells her that she must learn to write it in English. In English, all the lines and circles stand alone, which is just how Yoon feels in the United States. Yoon isn’t sure that she wants to be YOON. At her new school, she tries out different names – maybe CAT or BIRD. Maybe CUPCAKE!

Helen Recorvits’s spare and inspiring story about a little girl finding her place in a new country is given luminous pictures filled with surprising vistas and dreamscapes by Gabi Swiatkowska.

Customer Reviews:

A Wonderful Addition the School Library.......2005-09-20

This book is a great ice breaker for those first few days of school. The story is well written, and beautifully illustrated.
Young students can relate to the character, Yoon, on many levels.

What's in a name? Letters, I s'pose. .......2005-08-02

In 2001 a book came out entitled, "The Name Jar" about a girl from Korea who had moved to America and wanted an Americanized name. Then, in 2003, "My Name Is Yoon" came out with practically the same plot. Normally, I have little sympathy for children's books that mimic their predecessors. In this case, however, there can be little doubt as to which book is the better of the two. "My Name Is Yoon", is a complex tale of imagination, flights of fancy, and gradual acceptance. By contrast, "The Name Jar" was simply okay. You can find ho-hum picture books lining the shelves of most libraries and bookstores around the globe. It is far rarer to find books quite as remarkable as the stunning, "Yoon".

Yoon isn't exactly thrilled to be in America. Wherever she looks, she sees that life is different in this strange new land. In Korea, where Yoon was born, her name meant Shining Wisdom. Despite her father's assurances that it means the same thing here, Yoon isn't so sure. And then there's the fact that when she writes her name using English characters, it's just a series of sticks and circles, whereas in Korean, "The symbols dance together". She's right. They do. Yoon carries her unhappiness to school where each day she learns a new word and makes that her name. One day it's cat. Another it's bird. Still another (and most amusingly) it's cupcake. In the end, Yoon learns to like her new country, supposing perhaps that maybe that being different can be good too. And in the end, she embraces her real name. "It still means Shining Wisdom".

I hate summarizing picture books where the plot, when written down, sounds so much hokier than it feels on the page. What I've just written sounds nice but bland. The book is anything but bland. Yoon's a distinct and remarkable character. With each new name she adopts, she becomes that object in her dreams. For example, when she becomes BIRD she wishes she could fly back to Korea once again. The book also skips what I've come to feel is the obligatory foreign-child-gets-teased sequence. The kind of thing you tend to find in books like, "Molly's Pilgrim". I was grateful for the oversight. "My Name Is Yoon" is tackling more important problems here. The acceptance of one's own self in a foreign environment, for example. Becoming your own name. Becoming your own self. What could be greater than this?

The pictures, for their part, don't hurt. Artist Gabi Swiatkowska is perhaps best known for this book and the title, "Silk Umbrellas" by Carolyn Marsden. "My Name Is Yoon" is good as a story, yes. But the Yoon we see here is a complex original human being. A one-of-a-kind gal. When her imagination soars it takes off like nothing else, aided by Swiatkowska's realistic images. I especially liked looking at the pictures of her in her home. Here, the black and white tiles of the floor bend and twist in strangely surreal patterns. I'll be honest with you, though. The book could've been awful and I still would have loved it just so long as it continued to contain the picture of Yoon floating through her classroom window as a delicious fluffy cupcake.

Realism is what grounds "My Name Is Yoon". Surrealism sets it apart from the rabble. If you're stocking your personal library with only the most essential picture books out there, you'd be doing yourself a disservice not to include this truly delightful title.

Great illiustrations, great message.......2005-05-01

This is a wonderful story about a young Korean girl who has moved to America with her family. At school when she write her name Yoon in English for the first time, she decides that she likes her Korean characters more than the English version because, "My name looks happy in Korean. The symbols dance together."

She decides that she would like to go back to Korea because everything is different in America. Every day at school, her nice teacher asks her to write her name on a paper, and Yoon instead writes a different word that she has recently learned. The beautiful illustrations go along with these words, showing Yoon as a bird, cat, and cupcake. In the end Yoon realizes that perhaps America will be a good home, and that, "maybe different is good."

A great story for children to read, to aid in understanding and acceptance.

Young Immigrants Featured Review.......2004-12-06

Immigrant kids recognize that hesitation during roll call when a new teacher gets to their name. I used to dread it, but the experience depended on how a grownup handled these encounters with the unfamiliar. If only all teachers (and immigrant parents) were as wise as the ones in this book! Recorvits' poetic, spare text and Swiatkowska's imaginative paintings explore one aspect of feeling "foreign" -- an immigrant child's name. In a new language and a new alphabet, Yoon's beautiful Korean name seems foreign even to herself. Are you still "Yoon" when people outside the family pronounce your name differently? When they don't know that it means "shining wisdom?" For a child to feel at home in a new country, she needs a loving circle of teachers, parents, and classmates, as well as a good measure of her own courage. Reading My Name is Yoon might compensate somewhat if any of those crucial ingredients are missing.

Mischievous and fun.......2004-04-13

Mischievous, Korean-born Yoon deals with starting school and learning English. She likes her name in Korean. It means shining wisdom. She is not so sure she likes YOON, her name written in English. The illustrations are stark, rich, and playful. Karen Woodworth Roman, East Asian Children's Books

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Tell me Who are you...
The author chose Rachel as her name. What will Unhei do?
Should be read in every elem.school. What does yr name mean?
The Name Jar by Yangsook Choi
A sweet story

The Name Jar

Manufacturer: Dragonfly Books
ProductGroup: Book
Binding: Paperback

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ASIN: 0440417996
Release Date: 2003-10-14

Book Description

The new kid in school needs a new name! Or does she?

Being the new kid in school is hard enough, but what about when nobody can pronounce your name? Having just moved from Korea, Unhei is anxious that American kids will like her. So instead of introducing herself on the first day of school, she tells the class that she will choose a name by the following week. Her new classmates are fascinated by this no-name girl and decide to help out by filling a glass jar with names for her to pick from. But while Unhei practices being a Suzy, Laura, or Amanda, one of her classmates comes to her neighborhood and discovers her real name and its special meaning. On the day of her name choosing, the name jar has mysteriously disappeared. Encouraged by her new friends, Unhei chooses her own Korean name and helps everyone pronounce it—Yoon-Hey.

Customer Reviews:

Tell me Who are you..........2006-09-21

Today Room 10 in Oxnard, Sheltered Immersion First picked to hear "The Name Jar".
It's not the easiest pick for a second language learner one year into English. It's a longer text and not patterned and predictable. But what it offers is something very tangible, the experience of going into a new cultural context, experiencing school, having a name that is loved and chosen by family and then confronting others who tease you for it, also encounter those unable to pronounce your name and seem unable within their context to respect your name as who you are and value its meaning. At least at first.

So my class had the legs to listen as Unhei's story was told.They know the feeling. She comes from Korea with a block wrapped in silk that says her name(from Grandmother). She highly values this block and all it represents. On her first bus trip to school which she is doing alone(hum) she is teased about her name and feels the sting of total humiliation by students on the bus. At school she does not reveal her name and that piece where teacher assists and does reveal it oddly blanks out. I accept the need for this in the tale, but it's just not exactly what happens. In time students bring in a jar to hold suggested names for her, they are concerned about a nameless girl.She can't explain her fear of rejection of her name either of course.It's too complex and too personal. Meanwhile she is sharing at home that she wants an "American name" which is distressing to her mom. She considers the names and makes an American friend who eventually overhears her true name at the Korean Market. I suppose I expected the friend to out her, but he just takes her jar away and after an exhaustive search she shares her real name, how it looks from her chop and she and her friend are on their way to understanding. A few things about respect for school, writing systems are shared from the perspective of a Korean child, but not as much as I expected.
Why this story was appropriate today for our class was simple, my student teacher had shared the meaning of his name. Both parts of his name are to me hard to pronounce and they have interesting meanings. Unhei's name means "grace". That's an interesting concept to talk to children about all around. Anyway I felt I wanted to return to what he shared about the "meaning" of names and will follow up tomorrow by looking at the student names and what they mean, how they say them. Refining our ear and our respect for each person.Also I sent letters home for parents to explain why they chose their child's name. At the beginning of the year we learn to read and write all our names and this extends that into the part that allows me to personalize and help create respect for one another. I think the book is a quiet one, as relevant for dominant culture as those that experience name issues at the hands of those speaking in the dominant tongue but through good instruction it serves all students in consideration of the importance of respect for honoring the first gift we really are given after life, our name.

The author chose Rachel as her name. What will Unhei do?.......2004-05-06

Unhei is starting school in America. Although she has a lovely Korean name that means "grace," she thinks maybe she would like a more American sounding name. Her classmates make a name jar and offers suggestions. This story is affirming of the multicultural experience. When Unhei complains about her name, saying that she doesn't want to be different, her mother counters, "You are different, Unhei....That's a good thing!" Choi superbly illustrates her own story. The characters, though simply painted, have expressive faces.

Should be read in every elem.school. What does yr name mean?.......2002-10-27

Yangsook (Rachel) Choi has written AND illustrated another illuminating book. Unhei has moved from South Korea with her family to America; she has brought her clothes, bags, and a name "chop" stamp from her grandmother. Her schoolmates cannot pronounce her name on the bus, so she doesn't reveal her name to her classmates. Is it good to be different? Should she embrace her difference? In America she can still eat seaweed and kimchi; she can shop at Kim's Market and Fadil's Falafel. But maybe a name of Amanda, Miranda, Daisy, or Tamela would be better than Unhei (Yoon-hye). The kids at school put name suggestions in a jar on her desk, but on the day she will choose her name, the jar has disappeared. Who took it? What will Unhei decide to do? Did Mr. Cocotos her teacher have a hand in this? Will all the kids want to choose a new name? A must read for every elementary school.

The Name Jar by Yangsook Choi.......2002-02-08

Excellent piece of literature that addresses the emotional impact of change. The Name Jar pulls at the core of American assimilation and a loss of individuality to appease the intolerance of differences. Unhei must adjust to a new country, culture, school, and classmates, while she finds the transition from Korea to America difficult.

A sweet story.......2001-10-19

I picked this book up in the library yesterday and loved it. The pictures and the story are engaging, and work well together. This would be a great picture book for teachers in diverse district. I predict this book will win some awards this year!

My Name Is Brain Brian (Apple Paperbacks)

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My Name is Brian
My Name is Brain/Brian
One of my favorite books
Great book for learning disabled students
Brain learns differently

My Name Is Brain Brian (Apple Paperbacks)
Jeanne Betancourt
Manufacturer: Scholastic Paperbacks
ProductGroup: Book
Binding: Paperback

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ASIN: 0590449222

Customer Reviews:

My Name is Brian.......2007-01-04

Being an (teacher in training) adult that is not dyslexic but a parent of a dyslexic child, I was very interested to read this book. It gives an insight into how a dyslexic child may feel and is motivated however struggles to maintain it due to the written word being so prevalent in our world!!

Insightful sensitive writing, that was easy to read and understand for adults and children alike.

Good to gain a perspective from a dyslexic child's viewpoint!

My Name is Brain/Brian.......2006-03-15

This book should be required reading for all dyslexic kids and those
who teach them (parents and educators). It really touchs so many
facets of dsylexia in a kind and straight forward way - and it's a
really good story too!

One of my favorite books.......2006-02-14

What can I say about "MNISBB"? It's great. Highly recommended to mature preteens who can appreciate it's newberry honor plot. (Why DIDN'T it get newberry?)

Great book for learning disabled students.......2000-05-07

I bought this book to read to my own son in second grade who was diagnosed with dyslexia and who hates school because it is so difficult to him. I teach sixth grade special ed kids and I read the book to them, a chapter a day. They would beg me to read it to them instead of teaching the class! They related to it and inspired them.

Brain learns differently.......1999-11-29

The book tells a story about a boy named Brian who has dyslexia but does not know it. The other children at Brian's school make fun of him because he makes many mistakes when reading aloud and while writing on the board. He thinks of himself as being dumb. His parents believe that he is just lazy. It turns out that caring teacher recognizes that he is neither. The teacher recognizes the symptoms of dyslexia and sets out to get Brian the help he needs. Brian is embarrassed that he needs the extra help in school. After Brian's teacher begins to explain dyslexia more to him, he begins to understand that he needs the extra help not because he is dumb, but because his brain learns differently. The story offers hope; Brian is really smart he just learns differently. I strongly recommend this as a book to be shared by parents and their children

My Name Is Chloe (Chloe No.1)(Diary of a Teenage Girl, Book 5) (Diary of a Teenage Girl)

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My Name is Chloe
This book ROX!!!!
My Name is Chloe ROX!!!!!!!!!!!
Always Changing
Chloe Rocks!

My Name Is Chloe (Chloe No.1)(Diary of a Teenage Girl, Book 5) (Diary of a Teenage Girl)
Melody Carlson
Manufacturer: Multnomah
ProductGroup: Book
Binding: Paperback

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ASIN: 1590520181
Release Date: 2003-01-10

Book Description

Chloe, Josh Miller's younger sister, is a free spirit with funky clothes and dramatic hair. She struggles with her own identity, classmates, parents, boys, and -- her biggest question -- whether or not God is for real. But this unconventional high school freshman definitely doesn't hold back when she meets Him in a big, personal way. Refusing to change her image to fit into the "stereotypical Christian preppy mold," Chloe expresses God's love and grace through the girl band she forms, Redemption. In her development as a musician and performer, tender-hearted Chloe will learn tough lessons about following God, her heart, and her dreams.

Customer Reviews:

My Name is Chloe.......2007-09-30

Great teenage stories that draw students to want to read the book. I can't keep the series of books in my classroom. As soon as it's checked in it's checked out by someone else.

This book ROX!!!!.......2007-05-26

This is the best book EVER!!!! I related to most of the problems that were faced in the book. I think teenage girls can relate some way to Chloe. I can not wait to get the second copy!!! If you are thinking about buying it, stop thinking and just buy it!!! I'm telling you that you will love it

My Name is Chloe ROX!!!!!!!!!!!.......2006-06-13

Have you ever read a book that you can relate to?
Well I just a read a book that was just like that.Diary of a teenage girl book 5: My name is Chloe.I found that it was very easy for me to relate to the main character,Chloe.This book has to do with a teenage girl struggling to fit in and dealing with Christianity.
The book is about this girl Chloe Miller.Most people see her as a rebel she wears long weird clothing.She has piercings,her hair is cut in a weird way.She dyes it all sorts of different colors.She feels like there's nothing important in her life.She feels as though no one understands her.She doesn't have a lot of friends people are afraid of her.Her parents aren't all that different her mother doesn't approve of how she looks.She then make friends with an african american christian girl Laura and a girl Allie who's practicing witch craft.She and Allie become christians.They start playing music together and form a christian band.
I really enjoyed reading this book.The words and the message was really powerful.You could tell that the author was writing straight from her heart.It was very spiritual.I highly recommend it.

Always Changing.......2006-02-10

Have you ever felt extremely left out? Like you have don't have friends and no one loves you? Well that's how Chloe Miller, a very confused teen, felt. She had used to be such a good girl, but suddenly her life was changing. It seemed as if she had crossed over to the dark side. She began wearing ratty clothes and she always seemed unhappy. When Chloe thought that everything in her life was as horrible as it could get, she realized she was wrong. On one rainy night in her favorite cemetery, she decided to invite Jesus into her heart and become a Christian. Her life then took another dramatic change as Jesus began to solve some of her problems. She started to easily make new friends, went to church, and started a band. You'll have to read the book to see if Chloe's new life will really work out the way she plans.
This book was very interesting and a lot of things happened that I wasn't expecting. I like the Diary of a Teenage Girl series because the books are written like an actual girl's diary. One of my favorite parts was when Chloe decided to become a Christian. Her life took one drastic change and I really felt happy for her. The only thing I didn't like about the book was the way Chloe started out. She was very unhappy and had different friends. But then, if she hadn't been that way, nothing exciting would have happened.
I have a feeling that only girls would probably like this book. There really isn't anything about these books that guys would be interested in. So, if you think it sounds good, I recommend it to you.

Chloe Rocks!.......2005-12-15

This novel is very inspirational and should be read by every teenage girl. Chloe Miller struggles with your everyday teenage problems, fitting in at school, parents, and searching for faith. Chloe surrenders her life to God and forms the all girl Christian band Redemption.

This book is a really easy read. It is written in the form of the diary of the main character, Chloe Miller. This gives it such a real feel, the way it is simply written as a teenager would write. It really helps you relate to the character on a personal level. You read what she goes through and her thoughts and emotions, and you feel them too as you read. I love the way Melody Carlson writes. Her characters are so real, so true to life. Each of the people she describes in this story reminds me of someone I know who is like that. Her descriptions are so detailed, that you even imagine the wrinkles in their faces. She really diversifies her characterization. The three girls in the band are so unique and different from each other. There's, of course, Chloe, the fun-loving, sensitive songwriter who takes her faith very seriously. She dresses very creatively and is laid back about her style. Then there's Laura, the very proper and well kept bass player. She's very tidy and self conscious about her appearance and has a very strong sense of morals. Then there's Allie, the drummer. She is bubbly and hyper and never seems to rest. She's boy crazy and altogether silly, and although she's confident in most situations, she still gets stage fright once in a while. The plot of the story is also very strong. When the girls are performing their first concert, you feel their stage fright with them because of Carlson's elaborate description of the setting, and their emotions. So if you're a girl and into music, you should definitely read this book, it'll teach you things about friendship, struggle, music, and God.

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